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1. mes AR nart Testing Se Specific Output Formats ioj x Output Formats M Decimals Screen Formats Ratings avg TRP FI Decimal Separator 7 Settings Ratings sum TRP fo Standard Windows default T Setup l Ratings avg 000 7 JV Include Header f Format E s m Thousand Separator 7 Include CrossTab Text File Ratings sum 000 lo Standard Windows defaut dard Windows default Include List View 2 Sieis Index lo One target pr sheet CSV File R amp F Cover TRP lo e Date Format r Time Format oe R amp F Cover 000 lo dd mm yy z HH mm ss z IV Specific output formats Select directory Uses template filename Unique Reach fi Separator So Etat f tsclient Ci Transfer 5 amp M c R amp F Cover TRP 1 Column Units Layout Wo OK Cancel Cost fi Centre adjusted CPPICPP3O CPS fi CPT CPT30 fi m Migration ATVIATS f Migration 000 2 va OK Cancel Figure 77 Setting specific output formats Use the radio buttons on the right hand side of the Export Settings window to select the required file format Text Excel or CSV file Use as default template This option will use the report as a template each time you open AdvantEdge For example the period targets and channels selected in the report will automatically be entered in AdvantEdge on startup Once toggled on right click and
2. impacts A4 TVR RAW A4 4 6 0 04 Apple computer uk Apple ipad 12 5 0 02 Apple computer uk Apple ipad 3 5 0 01 Apple computer uk Mark Toggle Space IE 0 06 Apple computer uk 0 02 Microsoft Copy Items Ctrl C 0 09 Microsoft Copy All Crl A 0 00 Generations network 0 00 hlicrozoft Delete Del 0 01 Generations network Delete Unselected Ctrl U 0 02 Amazon co uk 0 04 Generations network 0 05 Microsoft 0 05 a _Save Selecta Schedule Ctri 5 y Microsoft 0 18 Microsoft 0 08 Microsoft Play Video Clip 0 10 Microsoft Copy Video Clip s To Laptop 0 35 Microsoft TETS TE mE l 0 20 14 148 support grouptechedge com Schedules can be recalled from the Schedule tab in the Brand Picker By highlighting multiple schedules and right clicking or clicking the Merge button at the button of the window you can merge two or more schedules together Ge Pick Brand B Brand te Schedules 3 Hame a g Brand Schedules t Adrian Edwards Adrian s Motors Apple Barclays Five Neigbour oe H amp A ITV Crime Loreal Ad 5 Loreal Ad Sep Edited Date 11 09 2009 13 10 2010 16 10 2009 12 11 2009 Delete 1 te 21 09 2009 14 12 2009 14 12 2009 14 12 2009 From Date 30 08 2009 20 09 2010 01 09 2009 18 09 2009 1 09 2009 01 09 2009 01 09 2009 01 09 2009 To Date 30 08 2009 20 09 2010 30 09 200 15 10 2009 15 10 2009 07 10 2009 k 15 10 2009
3. Delete HM pm 1253301 oe Create Group BB pm 1263302 M segment A Multi Profile gt segment B t z z M segment c Combine Dynamic Targets Eee M Segment D Create Dynamic Target MB space 12633 MM space1263301 las W uk 1154501 Find Ctrl F Import From File W uk 1713502 Figure 19 Selecting targets for Multi Profile This will bring up the profile screen with a separate column for each of the selected targets As with the standard target profile you can select from the available demographics in the list on the left hand side and double click or user the arrows button in the middle of the screen to add them to the profile E Perec 1 day 09 09 13 Sample Size ia Universe National Area uk Terrestrial Network v Downton Viewers Heavy EastEnders ITV2 Corrie t Age group Downton Viewers Heavy EastEnders ITV2 Corrie Sex Age p Social Class OD Number of TV sets Od Number of VCR s Household size BBC Region BBC ITV Area Segment 2002 2003 BBC ITV Area Segment 2004 2009 Dual ITV Reception 2002 2009 Presence of Children Children in HH TV Consumption 2002 2009 RTE Reception 2002 2009 HH Ethnic Origin 2002 2009 Ethnic Origin 2010 241 End Add Target _2E save _V cose Figure 20 Multi Profile An Index Target column is also included in the profile for easy reference The index target can be ch
4. Dimensions y Universe 25 093 44 UKT trial Net k Call v Find Add to segment 1 Se S EEO zi Sample 5 241 44 06 09 10 National Area From To BES United Kingdom SES United Kingdom a Segment 1 and Sex Sex Age Female f Social Class j Age at Number of TY sets iewing Setup 16 E ds A Number of CR s eople watching together in household 5 17 Household size oe i at 18 BBC Region Example 2 Any coviewing B19 BBC ITY Area 5 t 2002 2 1E 7 rea Segman i 2 Exactly 2 viewers 20 BBC ITY Area Segment 2004 20 2 3 Exactly 2 or 3 viewers 21 Dual ITY Reception 2002 2009 22 Presence of Children Main target group watching together with 23 Children in HH Adjoining target vont R hildren 24 TY Consumption 2002 2009 V On the same TY set E 25 RTE Reception 2002 2009 E 26 HH Ethnic Origin 2002 2009 Sx Sy B 27 Ethnic Origin 2010 28 S Marital status 29 Household status A 30 fal A Markinan ckakiic ba El a i 4 Sample 4 TV Set con FE Profile fd Save as WV Pick Cancel Figure 24 Co viewing Tick the box next to People watching together in household to activate co viewing and click on the target icon next to Adjoining target group to select the secondary target e g in the above example this would be children By default co viewing will only be counted where it takes place on the same TV set By deselecting this option
5. support grouptechedge com The Find button at the bottom of the brand picker window allows you to search within the selected parameter For example to find the advertiser Coca Cola I would select Advertiser in the list of parameters click on Find and do a search for all advertisers with Coca Cola in the name The Pick Brand menu also allows you to drill up or down between the various parameters making it easy to look for competing brands and advertisers For example if I right click on the advertiser Panasonic and then select Mid category from the menu I can drill down under Panasonic to see all the categories in which this advertiser was active I could then select one of these categories to run spots data for all advertisers in this category in order to compare Panasonic against its competitors in this category VEvel Pan records E Panache l Panasonic technics c df Panasonic un E gency fn 4 Saarai Major category Hausen al tMid categor Leisure ec P a d E Minor ee Minor egory ices Holding Company Small hou W Brand BARE Panda rosa m W Brand TvEye F Pandora jewe W Film Code Pangaea labo E Panini uk Expand All Panorama kite Expand Multi Level H H eke ee g He oe Pap promotion Copy Tree crl4 c Copy Selected Ctri s HTF Find FR Period All Spots E E ka hyt Figure 85 Using the spot parameter hierarchy
6. Barb DB2 Specs BeamYourScreen Bluetooth Exchange Folder 5 DvDVideoSoft FA tater Client v Make New Folder Figure 79 Setting an export directory Once each report has a save location set highlight all reports and press the Excel button to start the batch run Each report will be processed in turn and all export files will be output to the specified location s If all the required reports are saved in the same folder it is also possible to start a batch run by right clicking on the folder name and selecting one of the options Run Group Run Group Period or Excel Group TechEdge ApS 2015 67 148 Support grouptechedge com 4 AIR BROWSE MODULE fz advantedge AX AdEdge Sunday 20 06 10 UK Terrestrial Network Individuals 06 00 00 08 00 00 x Tko 16 0000 BBC 1 BBC Z SY ke vars o EER I Figure 80 Main Air Browse screen The air browser gives a quick overview of yesterday s viewing on a Selection of channels The settings can be customised to fit specific needs Press Chart in the bottom left corner to activate the setup box G AirBrowser Setup Patel x Iv Allday 0600 2959 fi minute Colours Channel _Indivi TVR Average Titles Typology Breaks BBC 1 Add Channel f alel M Setup M Titles M Average Curve Target Individuals V Show top l2 Avg mostrecent Index Ad V By channel Pf pee We Universe Na
7. Selecting this option makes three additional units available in the output Inher TVR Inher 000s and Inher These show how many or what proportion of viewers to a programme had also watched the previous programme Inheritance is always between adjacent items in the list view so by running a query on one programme title it is possible to look at inheritance between multiple transmissions of the same programme Once inheritance has been activated the Setup Main and Setup Previous options in the Daily Reach menu can be used to define the reach criteria used for viewing to the main item and the preceding item Include Avg Session Length Selecting this option adds two extra units to your output Avg Session Length and Avg Number of Sessions Session length is defined as a single continuous viewing session on a single channel In other words it is how long the viewer stays tuned to a channel before switching off over Each viewing session has to meet the daily reach cover criteria to be included E g if this is set to 15 min continuous reach and a viewer watched three sessions in a day of 5min 30min and 60min then the first session would be discounted as it does not meet the reach criteria The Average Number of Sessions would be 2 and the Average Session Length would be 45mins Average Session Length should not be confused with ATS Average Time Spent ATS is the average number of minutes viewed by viewers peo
8. TechEdge ApS 2015 85 148 Support grouptechedge com cy 1 ss 00 07 17 25 57 25 Malcolm in the middle 36 Sky 1 07 10 10 17 30 14 17 56 56 26 Futurama s4 78 8 183 7 288 1 Sky 1 07 10 10 aa 18 27 01 26 Oops tv s1 42 3 176 8 198 1 Sky 1 07 10 10 18 30 33 18 57 03 26 Simpsons 398 7 193 9 263 8 Sky 1 07 10 10 19 00 19 19 26 10 25 Simpsons 447 8 236 5 297 1 Sky1 07 10 10 19 30 26 19 56 14 25 Simpsons 22 603 2 244 9 186 1 Sky1 07 10 10 20 00 49 20 26 06 25 Modern family s2 525 1 245 1 317 1 Sky 1 07 10 10 20 30 52 a 291 4 Sky1 07 10 10 21 00 20 Columns xj 342 3 Sky 1 07 10 10 22 00 42 Atributes Columns 380 8 Sky 1 07 10 10 22 33 16 Broadcast Type a Attributes 412 2 Sky 1 07 10 10 23 03 24 Channel Origin E User Markup 96 5 Sky 1 07 10 10 24 02 38 Dur sec Channel 43 1 Sky1 07 10 10 25 02 11 Duration ee 42 8 Sky1 07 10 10 25 52 24 Epod Stat tive 23 7 Sky 1 07 10 10 26 42 47 Event ID End time 37 7 Sky1 07 10 10 27 08 31 Fiat delap Baran 12 2 Sky1 07 10 10 27 32 34 G E os 12 3 Sky1 07 10 10 28 20 03 ai 9 12 3 Sky1 07 10 10 29 10 12 i C120 Channel Attrib 8 9 Sky 1 08 10 10 06 00 41 Global Channel Attrib2 td rigs 734 Sky1 08 10 10 07 00 30 Units 000 LAA 61 6 Sky1 08 10 10 08 00 24 TVR a 38 9 Sky1 08 10 10 09 00 24 Ave Mins All a 28 5 Sky1 08 10 10 09 30 19 Share 27 5 Sky 1 08 10 10 10 01 04 AccTYR 57 1 Sky 1 08 10 10 11 00 06 Profile 55 5 Sky 1 08 10 10 11 31 27 Total TV 52 7 Sky 1 08 10 10 12 02 39 he al 2
9. itl Yakult yoghurt Lnn i Benchmark 12 campaigns ca oles Auto Group Select to group P Edit Join T ww Close Layout Campaign Figure 145 The Auto Group The Auto Group button allows you to easily group campaigns by target affinity and channel group When selecting the Affinity option adding targets to the analysis automatically calculates the affinity compared to the index target and allocates the campaign to the target group in which it delivers the highest index When using the Channel Group option you can select the channel s and select the number of groups group count Alternatively the campaigns can be split into evenly large groups by using the percentile The percentage will naturally vary but the number of campaigns will be evenly split in to the selected groups The system automatically colour codes the campaigns So it is easy to see the channel share by campaign TechEdge ApS 2015 125 148 Support grouptechedge com Layout The Layout button allows you to select the information to display on the flight bars The Bar Coloring section allows you to apply colour coding to the bars to reflect the intensity of the activity in a given period darker more intense and select what unit this colour coding should be based on Ed Jet2 com G National geographic sky team Ce Qatar airways Groups Layout Campaign Figure 146 Layout menu Campaign La
10. 15 09 2009 30 09 2009 30 09 2009 30 09 2009 Spots Loreal Neigbo Merge W User 7 Create Ww Pick Cancel Hi Eind Figure 88 Merging spots schedules You can then save the merged schedules as a new item in the list Schedules can also be created manually or imported from Excel By pressing Create in the Schedules list menu see Figure 88 the column format that the system needs will be displayed 5 4 Spot Type The Spot Type button allows you to select or de select which spot classes you wish to include in your analysis te Areas UK Full Network EA Period id Time i day 03 10 10 P Brands cee all spots cnt oe eae ae Commercial y Targets Sponsorship Promo Index M Announcement oe w TY Shop Universes National Compact st blemo m Channels ITVi w OK ae ITViHD h Td LHM L Bresl faect Figure 89 Selecting spot type Not all datasets are classified with different spot types and this will vary by country TechEdge ApS 2015 75 148 Support grouptechedge com 5 5 Analysis settings Spot FE Analyse R amp F Tites AI 7 Colapse Share P CrossTabonly Spot Dropout b Run Figure 90 Analysis settings for Spots queries R amp F Adds Reach amp Frequency to the analysis When R amp F is ticked clicking on the red arrow you can Select to include unique reach by spots and change the R amp F default When R amp F
11. Number of TV sets Number of VCR s Household size BBC Region BBC ITV Area Segment 2002 2003 BBC TTV Area Segment 2004 2009 Dual ITV Reception 2002 2009 Presence of Children Children in HH 4 TV Consumption 2002 2009 RTE Reception 2002 2009 HH Ethnic Origin 2002 2009 Ethnic Origin 2010 Marital status Household status Working status Terminal age of education Language code Mobile phone users old e amp amp amp amp amp amp amp amp amp amp amp I oo amp Go amp amp I National Lottery users old EE Profile bel Save as WV Pick Cancel Figure 16 Create Target window On the left hand side of the Create Target window you will see all the demographic information available This information varies by country and for those users with multi country installations you can also select which country you wish to create a target in by expanding the relevant country flag The Filter tickbox at the top left of the screen allows you to filter the list to only show demographic variables for the selected country and or date range Click on a sign next to a level of demographic information to see the dimensions available and select the relevant dimension s by either double clicking or by using the right arrow in the middle of the window As you start to build your target by selecting demographic dimensions the sample size and universe
12. This allows you to change the export parameters and select a save location and a file format Settings Setup J Include Header f J Include CrossTab Format Text File Excel File C CS File eeseeeecensecescesescssceescesescesosed One target pr sheet Export to File Specific output formats Select directory Uses template Hlename Figure 76 Export settings The first option allows you to toggle header information on or off The next two options allow you to export either the List view Crosstab view or both TechEdge ApS 2015 65 148 Support grouptechedge com If One target pr sheet is selected data for each target included in the report will be exported to separate tabs in an Excel file Please note that this option can only be used in conjunction with the Excel file format When Export to File is ticked you will be prompted to specify a save location Any time the Excel option is used on this template the output will automatically be saved in the specified folder By ticking Specific output formats you can specify what output formats are used for the report see Output Formats on Page 133 for more details These output formats are then saved with the report template and will override user defaults meaning that any user will see the same output format when running the template regardless of their own user settings
13. bi bi bi 4 e Partial Match Case Sensitive bi bi bi b 4 A Add VW OK Cancel wade ost amazonia s gidnt jaws 2il era Ca Tite Fiter gt gt Figure 95 Title Filter P zl Period All Progs Filtering by Period and Channels The Period button at the bottom of the Programme Picker window allows you to filter the information displayed to show only those parameters that were active on specified channels in a specified period Clicking on the Period button gives three options e A pre defined period based on the period entered for your run For example if your run is set up using the 1fm mnemonic code then this predefined period will also be 1fm e Period where you can select channel s and period and filter the information displayed in the Programme Picker so it based only on programmes broadcast on this combination of channels and period e All Progs which removes all filters 6 2 User defined programme groups After selecting a programme or group of programmes using the Programme Picker you can click on the Save As button at the bottom of that window to save your Selection for future use You will be asked to enter a title and select the user group to save it under and the selection can then be recalled at a later date using the Programmes tab TechEdge ApS 2015 80 148 Support gr ouptechedge com E Period 2 A3 ye Schedu
14. ee ee bss E 2015 335 6 352 2 203 4 183 4 163 0 124 5 g3 7 170 0 nna 1 3 74 4 11 a i 4 95 4 98 4 41 be 3 80 2 68 2 dt 1 67 1 13 1 86 support grouptechedge com 8 Migration Module 8 1 Migration view Migration displays the viewing behaviour between channels Analysis can be performed minute by minute on a single day or as an average over a period where the time band resolution can be from 1 second to 60 minutes Please note that in some markets including the UK the minimum resolution available in the ratings data is 1 minute The output displays how many viewers are leaving and entering the primary station This module should only be run when a Live activity is selected ZA Migration Analysis Migration 2 Summary Primary fj eml A4 18 03 12 Entering BBC 1 from Leaving BBC 1 to Program Titles Time Breaks 000 U W 000 U W Avg BBC 2 ITv1 CH4 Channel 5 TV on Any station BBC 2 ITV1 CH4 Channel 5 TV off Any station BBC 2 ITv1 CH4 Channel 5 Formula 1 the australian grand prix 14 00 1767 2 2194 7 26 9 5 2 13 4 20 8 600 4 1029 6 5 6 3 6 18 3 9 7 86 1 275 8 14 15 2483 3 2718 7 12 2 33 6 44 4 37 8 596 7 973 3 18 8 2 8 10 4 i 129 6 251 9 Four in a bed 14 30 2895 6 2804 5 64 9 s 4 3 31 9 310 9 705 2 33 9 40 0 i 4 3 133 2 291 4 The taming o Stuart little 3 14 45 2807 7 2878 5 54 7 63 7 7 1 228 3 436 8 2 6 15 4 55 6 290 5 534 2 Four in a bed 15 00 3
15. 100 101 101 101 102 102 103 104 106 106 106 107 108 110 110 111 111 112 113 115 115 116 116 116 118 118 118 119 119 119 120 120 123 123 124 support grouptechedge com 15 15 1 15 2 15 3 15 4 15 5 15 6 15 7 15 8 15 9 15 10 15 11 15 12 15 13 15 14 15 15 16 17 17 1 17 2 17 3 17 4 18 18 1 18 2 TechEdge ApS 2015 6 148 Groups Layout Campaign SETUP MENU System settings Sample Size Demography Programme Appreciation Sample Weights System Time Zone Period Definition Video Directory Channel setup Print Setup Users Calc settings Default R amp F Frequency Range PIB Place in Block Semantics Daypart Semantics Spot Break Dropout Output Formats Text Export Multi area settings Programme Crosstab Colour Setup Window Setup Output Karma Campaign Plan Channel Attributes Source Editor Area setup Default Sample Spot R amp F Universe Sizes Rounding Dynamic Survey Targets Reporting Area Default DATA AVAILABILITY FREQUENTLY ASKED QUESTIONS Difference between Daily Reach and R amp F Difference between ATV and ATS Difference between Net and Gross ratings for a programme Difference between OTS and AvgFreq SPLIT VARIABLE amp UNITS Units Split variables 125 126 126 129 129 129 130 130 130 130 130 130 131 131 132 132 133 133 133 133 134 134 135 135 135 136 136 136 136 136 137 137 137 137 137 138 138 1
16. 100 greatest kids by 50 greatest comedy films Accidentally on purpose Alan carr chatty man Beauty and the geek Saturday Saturday Thursday Thursday Monday Tuesday Wednesday Thursday Friday Monday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Being erica Big brother Big brother live Define Table B Universe Filter 780 progs Figure 54 Populate all columns rows Ad OOO avg 192 3 230 7 243 4 133 6 33 0 40 0 36 5 34 1 43 4 105 2 a4 57 9 105 3 90 9 59 1 113 5 152 3 40 7 44 3 47 6 mi a 54 5 29 5 PA Browse Programmes 01 08 10 gt 31 08 10 UK Terrestri 4 Program List CrossTab Ad Programme Title fe O00 fav 100 greatest kids tw Saturday 192 3 50 greatest comedy Films Saturday 230 7 Accidentally on purpose Thursday 243 4 Alan carr chatty man Thursday 133 6 Beauty and the geek Monday 33 8 Beauty and the geek Tuesday 40 0 Beauty and the geek wednesday 36 5 Beauty and the geek Thursday 34 1 Beauty and the geek Friday 46 4 Being erica Monday 109 2 Big brother Monday 84 7 Big brother Tuesday 87 9 Big brother wednesday 105 3 Big brother Thursday 30 9 Big brother Friday 59 1 Big brother Saturday 113 5 Big brother Sunday 152 3 Big brother live Monday 40 7 Big brother live Tuesday 44 3 Big brother live Wednesday 47 6 Big brother live Thursday 54 6 Big brother live Friday 54 5 Bio brother li
17. 64 MV2 26 09 10 16 12 00 17 41 45 89 The x factor en 60 TV 2 26 09 10 15 06 38 16 11 15 Film a cinderella story 20 Play Video Clip E Si Ag te schoo k te rao eit ced nn i eee AEA Copy Video Clip s To Laptop ba TV2 260810 17 42 41 18 43 10 60 Xtra factor ee V2 26 09 10 18 44 12 19 43 12 59 Homes from hell 331 4 m PANAI 1194AN PMNS PA Grimefinhters 1707 Figure 97 Creating a programme schedule TechEdge ApS 2015 81 148 Support grouptechedge com Create schedules by marking up transmissions in the Programme List or CrossTab views right click and select Save as Schedule Schedules can also be created manually or imported from Excel Schedules can be recalled from the Schedule tab in the Programme Picker By highlighting multiple schedules and right clicking or clicking the Merge button at the button at the bottom of the window you can merge two or more schedules together ce Areas UK En Period id ial Programma er Schedules Programme Schedules Name Edited Date From Date To Date Progs Targets 44 E amp Adrian Edwards a Drama Prems 18 10 2010 03 10 2010 03 10 2010 6 on ee Loita icon E 3 ene New Launches 18 20 2010 03 10 2015 Mnane Universes Nati Sept 2010 18 10 2010 03 10 2010 Delete Del gt Merge Ctrl M Ki m Channels m View im lid a iiil x gt Create Hi Find Merge it e User Ww Pick Cancel Select all EE Analyse
18. BBC Region BBC TITY Area Segment 2002 2003 BBC TTY Area Segment 2004 2009 Dual ITV Reception 2002 2009 Presence of Children H HAE Time shift interval E E Children in HH Time shifl terval setup TV Consumption 2002 2009 Select interval in minutes after broadcast to RTE Reception 2002 2009 include in analysis Interval 0 is minute of broadcast E o n including live viewing HH Ethnic Origin 2002 2009 Ethnic Origin 2010 g Py Marital status Time shift interval 0 60 FF enabled Si Household status a Working status idl Terminal age of education w OK Cancel i Language code So Mobile phone users fold ed P 1 g I Sample I TW Set awe Coview pE Profile lal Save as wW Pick Cancel Figure 25 TS Interval In the above example the interval range is set as 0 60 This will give all viewing that occurs within an hour of transmission including live viewing Click OK and then save target as normal You can of course create multiple targets in this way to see how time shift viewing accumulates in the hours and days following transmission e g 0 0 live viewing and playback in same minute as live 1 60mins 61 120mins etc The maximum interval is 9 840mins In the example below has consecutive TS Interval targets based on Individuals 4 from 0 9 840 minutes The sum of all these TS Interval targets will equal the Individuals 4 audience
19. Figure 98 Programme schedules You can then save the merged schedules as a new item in the list 6 4 Programme Type The Type button allows you to select or de select which classes of airtime you wish to include in your analysis Type opn Sow Programmes w bresks M PrOgTAMMES nan C Individual parts Breaks all Total net rating Breaks selected Prog Total gross rating Promos Min of Prg Sponsorships Minimum transmissions Off Air Announcement Interval Other Min transmissions Cross Regional Billboard gt storing Home shopping be i All Clear y OK Cancel Figure 99 Selecting programme type The airtime types contained in programme logs varies by country not all types will be valid in all countries The Breaks all type will return all commercial breaks provided this information is included in the Programme logs for the market Breaks selected TechEdge ApS 2015 82 148 Support grouptechedge com programmes works in conjunction with any programme filters you have set and just returns the breaks positioned in and around the selected programmes The Type button also allows you to change the calculation methodology for programmes that contain commercial breaks You can choose whether to report the net ratings e g based only on programme minutes with breaks taken out or gross ratings e g based on programme start and end time and including centre breaks or report on individual pro
20. IV Adrian Edwards Aaron Lennon Aaron Lennon amp Adrian Edwards amp Gareth Bale amp Ledley King Michael Dawson amp Peter Crouch amp UK Standard Targets E 600 Se _ Filter Edit N Figure 14 Enabling target user filtering Itis also possible to perform a text search on the target list using the Find button in the bottom left corner Title User Group a 16 44 Housewives Adrian Edwards 16 54 Housewives UK Standard Targets 35 Housewives UK Standard Targets ABC 1 Housewives UK Standard Targets C2DE Housewives UK Standard Targets Housewives 16 34 Adrian Edwards Housewives 16 44 Adrian Edwards Housewives 16 54 UK Standard Targets Housewives 16 54 Adrian Edwards Housewives ABC1 Adrian Edwards Housewives CV Childern Adrian Edwards a Housewives GST Adrian Edwards Housewives PMs Adrian Edwards Housewives with children 0 3 UK Standard Targets s Haiiecewives with children 1K Standard Tarnete v Add gt gt Cancel Figure 15 Find target TechEdge ApS 2015 18 148 Support grouptechedge com Creating targets If the target you wish to use in your analysis has not already been defined in your system use the Create Target button at the top right of the Target Picker to enter the Create Target view UF Create Target OO OOOO O OO H Dimensions i Find M Riru Add to segment pam HE United Kingdom Sex Age Social Class
21. Prog TRP avg Average Program ratings of which spot or break is attached to Prog TRP sum Sum of program ratings of which spot or break is attached to ProgTRP Program Trp of which spot or break is attached to PUT People using Television expressed as a rating PUT Level People using Television expressed as a rating PUTOOO People using Television expressed in thousands of viewers R amp F Reach amp Frequency distribution as a of universe This can be defined to specify the frequency levels desired e g 5 3 min cont is showing the percentage of the target group who watched for at least 3 consecutive minutes on at least 5 occassions R amp F000 Reach amp Frequency measured in number of thousands instead of in of target RchFrq Custom Using this variable the user can select exactly the frequency levels he she wants displayed and choose between ratings and 000 Retention Migration module The number of viewers in that timeslot who were also watching in the previous timeslot Share Share of viewing in the time period of the event Share By Channel Displays the share for other channels on program level Only applicable in the detail list for programs Share of PUT The share of viewing compared to all viewing Share Relative The share of viewing between selected channels Spot Count avg Average number of spots TRP Target Rating Points in the target group defined TRP avgU The unweighted number of rating
22. Sub category of Type Target Type Target 3 Sub category of Type Target Type Transmission Categorization of type of transmission 1 sub category Type Transmission 2 Sub category of Type Transmission Universe The universe defined in the analysis User Markup Variable containing user marked items from list view Video Clip Identifies if a video clip can be viewed of the spot or programme Week in Year Identifies week no Week sun sat Splits information in week from Sunday to Saturday Weekday Displays data by weekday mon sun Weekday weekend Separates data in weekdays and weekends TechEdge ApS 2015 147 148 Support grouptechedge com Weeks Separates data into weeks Year Year of event Year wk1 53 Week calendar Week 52 53 and week 1 can be in overlapping years TechEdge ApS 2015 148 148 Support grouptechedge com
23. note that Ratings avg Impacts also changes the 000s avg unit If you have a report open in AdvantEdge any changes made here will be reflected in the open report without the need to rerun the report 1G setup System Settings Output F ts Channel Setup Print Setup Decimals Screen Formats Users Ratings avg TRP l2 Decimal Separator Calc Setti z eaka n Ratings sumTRP fi Standard Windows default Text E t Rati 000 3 ate Soares Mra separater Multi Area Settings E m Standard Windows default hd Programme Index rE Karma na R amp F Cover TRP l2 Date Format Time Format Campaign E Channel Attributes R amp F Cover 000 1 dd mm yy x HH mm ss in Unique Reach ao Separator Separator fi User Rights Area Setup R amp F Cover TRP fo Column Units Layout Cost bo Centre adjusted v CPP CPP30 CPS lo CPT CPT30 lo cael ATV ATS Migration 000 sfi Share of Viewing 2 Migration 000 o Units i Migration Sample b Avg Frequency io eciation Index 1 sic z ft Save as User Default ADH ja Save as System Default Show 000 as Individuals J Show Share as 0 0 1 0 T so Cancel k Figure 155 Output Formats TechEdge ApS 2015 133 148 Support grouptechedge com If Show 000s as Individuals is ticked on the audience figures will be displayed as actuals instead of 000s e g 3 500 instead of 3 5 I
24. or Dynamic to select an Index Target based on viewing behaviour see section on Dynamic Targets on page 106 1 6 Universe activity and platform targets In the universe section it is possible to filter viewing by household reception capability viewing activity and TV set information using user defined presets Selections made here modify all targets selected for the query saving the need to create lots of targets from scratch For example you may want to run an audience profile on 16 34s 34 54s and 55 age groups in Digital Terrestrial homes and split the ratings between Live viewing and Playback viewing Using the Universe section it is possible to run this analysis using standard age targets instead of creating six custom targets ce Areas UK Terrestrial Network all chs FE Period id 1 day 26 09 10 Daypart es Interval all day Targets 16 34 35 54 55 3 targets Index Universes National Universe Platform gA National All Platforms ar Cl AB Any Digital _ Any Analogue GP Digital Digital Satellite mintz E l Analogue Terrestrial GP OTT ony Digital Terrestrial Digital Cable Analogue MCH Edit y Actiwity f Platform wr DE b Run Figure 30 Using the Universes button TechEdge ApS 2015 30 148 Support gr ouptechedge com In this instance the standard age targets have been entered and DTT Only has been selected in the Universe list This restricts the analy
25. 19 39 39 54 The cube 4 939 9 TW 1 26 09 10 18 45 02 19 39 44 54 Lesser spotted ulster xii 2 139 2 Tv1 26 09 10 19 44 50 20 53 17 73 The x factor 12 921 5 Tv 1 26 09 10 21 02 02 22 00 08 58 A scot in the arctic 365 9 Tv 1 26 09 10 21 02 06 22 29 40 7 Downton abbey 8 601 7 TV 1 26 09 10 22 04 26 22 29 28 25 Cheetah kingdom 184 3 Tv 1 26 09 10 22 30 30 22 40 59 10 tw weekend news 3 406 9 Tv 1 26 09 10 22 44 22 23 40 03 Bouquet of barbed wire 953 7 Tv 1 26 09 10 22 45 05 23 29 50 44 Rugby union highlights 50 9 mvi 26 09 10 23 33 40 23 59 41 26 Comedy classics mme MVI 26 09 10 23 45 10 24 27 52 42 Rugby union highlights Mark Toggle Space Wi 280040 wa amea u Mani OPTION Criac l 26 09 26 31 06 27 15 12 ugby union highlights Mvi 26 09 10 26 34 16 27 24 02 49 Motorsport uk _ as sult Ty 1 26 09 10 27 16 58 29 27 39 130 Film assassins 1996 Delete Del Tv 1 26 09 10 27 24 44 29 28 59 124 tv nightscreen Delete Unselected Ctrl U m2 26 09 10 06 00 29 08 26 59 146 Emmerdale l _ o my2 26 09 10 08 32 57 08 58 41 25 Life s funniest moments m2 26 09 10 09 00 13 09 56 42 56 Gossip girl m2 26 09 10 09 58 36 10 52 58 54 Fearne and m2 26 09 10 10 59 04 11 59 33 60 Xtra factor my2 26 09 10 12 01 07 12 44 01 42 All star family fortunes my2 26 09 10 12 45 10 13 45 58 60 The cube my2 26 09 10 13 46 58 14 14 45 tv at the movies Look up gt Min by min TV2 26 09 10 14 19 43 15 01 09 Film a cinderella story 20 en ee 41
26. 29 59 150 Iron man 2 535 1 CH4 02 09 15 21 01 13 22 01 02 59 One born every minute 493 1 Filter Settings i Program List CrossTab Content 000 UW Top fzo By Channel Unique Programme hi Target a15 34 Y _Ad CrossTab Universe Filter L SO progs Filtered lines Figure 62 Filter on Unique TechEdge ApS 2015 54 148 Support grouptechedge com Where multiple targets have been included in the run the Target dropdown allows you to select a target for the filter to be based on By choosing All Targets AdvantEdge will display the result for each target in the same screen It is possible to combine multiple filters using the Advance Filter button and then click Add Filter to add additional filter s Use the blue arrows to the right of each filter line to change the order the filters are applied and use the And Or radio buttons in the Criteria section to decide whether results should match all filters And or one or more filters Or In the example below it has been set to show the Top 10 items by channel for all items that achieved an Index greater than 50 Advanced Filter Program List filter Index Greater than 0o Target 16 34 Delete 4 000 U W Top By Channel Unique Programme Target A16 34 Delete Add filter Clear filters Criteria f And Or Show only selected target summary 1 Index Greater than 50 Target A16 34 AND 2 000 UAW Top 10 By
27. 54 59 09 54 59 10 19 59 11 19 59 12 09 59 13 04 59 13 34 59 14 04 59 14 34 59 15 04 59 15 59 59 16 24 59 16 59 59 17 29 59 17 59 59 18 24 59 18 59 59 19 29 59 eseesossesseseesoesoscoeoesosoessoseosoososoeceesosoeesoseesoseosseseeoosoessoseesoesosocscesosoessoseesoesosocsoesosoossosoesoesosoeseesosoeeseseecoesosoeseeoocsossoseeooesessosoesossesog 20 29 59 20 59 59 21 59 59 22 34 59 23 04 59 24 09 59 25 09 59 25 34 59 25 59 59 26 54 59 27 39 59 28 24 59 28 44 59 29 09 59 29 29 59 29 59 59 45 Desperate housewives The hills Veronica mars Heartland Friends Gilmore girls Desperate housewives Veronica mars Scrubs Scrubs Friends Hollyoaks Gilmore girls Samantha who Friends Friends Friends Scrubs Scrubs Hollyoaks Friends One tree hill The inbetweeners School of comedy Shameless A shot at love with tila tequila Scrubs Scrubs Shameless A shot at love with tila tequila Joan of arcadia The hills Switched Switched Switched Date Startine Endtine Dur min Programme Tile DOOD as sevsnssenesssnsnsnensavensnenennavensuanenassnsnsnesvanensusnessassnsnsnssnavensnenesnansnsnsnsunansnsnsnessassnsnsnassassnsnsonsnansnsnsuaunsssnsnsoesnsnsnsnsnasasssosnsseasssnsnsossasasonnesssnasensnanesesasesnsensed max User Markup 000 avg TYR Count Units Unmark Ad 95 4 0 1666 234 Mark Ad 531 1 0 9279 10 Total Ad 111 4 0 1946 244 z Edit x
28. 92 148 Support grouptechedge com 5 00 5 30 6 00 The diamond jubilee co The diamond jubilee concert highlights Share Edit 17 29 59 16 30 MU Delete 7 0589 Clone 26 0546 17 00 4 054 1000 Progs 7 30 Bere Progs amp Breaks Region Breaks 18 00 7 1C Theon Global breaks gt 18 30 ae RolFpa Show TRP graph TYR 19 00 nu Copy Program Info 19 30 Copy Full 02 26 20 00 Program Information 20 30 Save as picture 21 00 Silk TYR s240 21 30 4 ES 19 9151 R 000 UAW 4733 60 ma NN Figure 110 Programme Information menu The detail view will display selected information for the chosen program It is possible to right click and copy the data into Excel etc If you click on the Columns button it is possible to choose the information needed in the usual Cross Tab format and to save the selection as default Columns Attributes aues o Channel Date End time Dur min Programme Title Share Ad O00 UAV A4 TVR Ad BBC 1 29 05 12 21 00 00 21 59 59 60 Silk 21 6 4343 6 4 Figure 111 Programme Information screen TechEdge ApS 2015 Broadcast Type Channel Origin First date pg Genre Global Channel Attrib Units Ave Ming Al AcchyA Total TY Total T 000s ATY hems Reach 000 Reach TWA Daily contrib share 93 148 Support grouptechedge com 7 1 Programme Analysis Duplication When Duplication is selected in the Analysis menu clicking on a progra
29. Es United Kingdom Sponsor O Home shopping O Break O Other O Save as System Default Window Setup V Close CrossTab window when clicking Edit Save as System Default Output V Convert to uppercase Save as System Default vox cone Figure 157 CrossTab setup Colour Setup The Programme List view includes colour code classifications for different airtime types and different programme calculations e g Net programmes excluding commercials gross programmes including commercials etc In this setup box the defaults colours can be changes TechEdge ApS 2015 135 148 Support grouptechedge com Window Setup By default clicking Edit from the CrossTab view will close the CrossTab window Deselecting this option will result in CrossTab windows remaining open after clicking Edit Output The Convert to upper case option will capitalise programme titles in the list and CrossTab view regardless of the case used by the local ratings provider 15 11 Karma These settings apply to the Karma planning module Here you can choose the airtime categories used in Karma under Spot Class and select a default brand or category It is also possible to define the maximum number of spots that can be used within a single break 15 12 Campaign Plan 15 13 Channel Attributes This screen allows you to enter your own Channel Attributes that can then be displayed next to the channel in the Channel Picker or selecte
30. Excel eS Print td Save W Close 244 progs Figure 64 Split view 2 4 Universe amp Sample Size The Universe button in the bottom left corner of the Crosstab or List View screens opens a new window displaying the universe and sample size for all targets included in the report TechEdge ApS 2015 56 148 Support grouptechedge com de t Universe amp Sample Size Universe Target Period Population National Pen Unisize sample Guests Nat Ad 100 0 a 4 155 000 YB T13 A15 I 62 4 ee 3 422 001 082 501 IE Sky Ad 50 1 50 1 2 083 000 ali 306 1 641 424 Period average AR Excel Print f Close os Define Table i days Figure 65 Universe and sample size These are the variables displayed e Area The reporting area selected for the report e Universe The universe selected for the report by default this will be Nat for National e Target The target name e Period The period defined in the report By default the sample universe will be calculated as Period average over the whole period selected for the report called All It is possible to split the information by date week month or year using the drop down menu at the bottom left of the screen e Population The target as a percent of the total population filtered by the universe chosen for the report In the example above 15 accounts for 82 4 of the total universe in Ireland e National Pen The targ
31. Figure 59 Customising list view output You can sort information in the list view by clicking on column headings Hold down the Shift key to sort on multiple parameters Right button menu in List View Right clicking on an item or selection of items in the list view gives you the following options Mark Toggle Mark up programmes by using this option or by highlighting items in the list view and pressing the spacebar You can edit the title assigned to the marked items by pressing Edit title button in the top right hand corner The crosstab view will now split the results by marked and unmarked segments see section on using Split View on page 52 Copy item Copy the highlighted item s to the clipboard Column headings will also be included Copy all Copy all items from the list view to the clipboard Column headings will also be included TechEdge ApS 2015 51 148 Support grouptechedge com Delete Delete the highlighted item s Deleting items from the list view also removes them from the crosstab view and all data in the crosstab view will update to reflect the deletions This can be useful in many situations For example when looking at a programme transmission list you may decide to delete some items that were repeats showings and the figures in the crosstab will then be based on the ratings for the remaining first run transmissions Deleted lines text will appear in blue at the bottom of the screen to show tha
32. Filtering by Period and Channels The Period button at the bottom of the Brand Picker window allows you to filter the information displayed to show only those parameters that were active on specified channels in a specified period Clicking on the Period button gives three options e A pre defined period based on the period entered for your run For example if your run is set up using the 1fm mnemonic code then this predefined period will also be 1fm e Period where you can select channel s and period and filter the information displayed in the Brand Picker so it based only on spots broadcast on this combination of channels and period e All Spots which removes all filters 5 2 User defined brand groups After selecting a brand or group of brands using the Brand Picker you can click on the Save As button at the bottom of that window to save your selection for future use You will be asked to enter a title and select the user group to save it under and the selection can then be recalled at a later date using the Brand tab TechEdge ApS 2015 73 148 Support gr ouptechedge com ye Areas FE Period amp Targets Index Universes Channels View Select all EE Analyse UK Full Network iG Pick Brand E create f User Defined Brands Brands Adrian Edwards HF Find u Brands 4 Groups Beer campaign Car Services UK airports Figur
33. Pick Daypart Jog Sort V User a Group amp Time l tl Adrian Edwards f 17 00 18 59 1600 1800 1730 2230 1800 2259 1900 2159 2100 2400 fe AE Dayparts 09 00 11 59 1 Segment 12 00 16 59 1 Segment To noos a Segment E 19 00 23 59 1 Segment fe Demo Ki fe Hours fe Peak fe Sunday Peak E T4 Uni fe Week Peak Fiter _Create Edit Eind td Save vV OK Cancel Figure 7 Selecting individual daypart segment s It is possible to filter the daypart user groups to only show a subset of users Click on the Filter button in the bottom right corner and put a tick next to the user groups you wish to see and then click in Enable Filter before pressing OK see Figure 8 The list will then show only the selected users Please note that you can toggle between filtered unfiltered view by pressing Filter and ticking de ticking Enable Filter TechEdge ApS 2015 13 148 Support grouptechedge com ice Target Channel Fil oles Aaron Lennon I Adrian Edwards Gareth Bale Jermain Defoe IW Ledley King I Michael Dawson Peter Crouch Filters 0 Figure 8 Enabling daypart user filtering Creating quick dayparts Itis possible to type in a daypart range s in the Daypart box using the format hhmm hhmm In Figure 9 two daypart ranges have been entered 0700 0859 and 0900 1159 separated
34. SpotIB pos As PIB position but only for actual commercials SpotIB rel As PIB relative but only for actual commercials Spots in break Count of spots in break Start date Start date of campaign STI code classification of STI codes Sub Category Lowest spot category Sub Product Sub product Sub Title Sub title Tail Signifies a spot as a tail spot Tape Code 1 Internal number of the transmission Tape Code 2 Internal number of the transmission level2 Tape Code 3 Internal number of the transmission level3 Target Split data by selected target groups Time The start time of the event TechEdge ApS 2015 146 148 Support gr ouptechedge com Title Event title To The end time of the event Top Category Highest spot categorization by product type Type Broadcast Premiere repeat etc 1 sub category Type Broadcast 2 Sub category of Broadcast Type Common Categorization of broadcast categories 2 sub categories Type Common 2 Sub category of Type Common Type Common 3 Sub category of Type Common Type Format Categorization of format 3 subcategories Type Format 2 Subcategory of Type Format Type Format 3 Subcategory of Type Format Type Format 4 Subcategory of Type Format Type Frequency Categorization of frequency 3 subcategories Type Frequency 2 Subcategory of Type Frequency Type Frequency 3 Subcategory of Type Frequency Type Frequency 4 Subcategory of Type Frequency Type Language Language spoken in
35. These default frequency levels can be changed in the Calc Settings tab under Setup see page 129 Define table Dimensions Channel Group Columns Target Channel Cirinin R amp F custom template l ts Frequency Levels k female 1 2 3 0 I 2 3 4 5 Pick m Save Frequency unit 5 ka Cancel ww Pick 2 BVA E 000 avg AGF Hour Local Channel Attribi Local Channel Attrib10 Local Channel Attrib Local Channel Attrib3 Local Channel Attrib Local Channel AttribS Ave Mins sum Al Local Channel Attribd 3 s ea Local Channel Attrib iv 1 C ed Options ww Pick Cancel ve Figure 42 R amp F custom template TechEdge ApS 2015 38 148 Support gr ouptechedge com R amp F Custom This allows you to specify the frequency levels you wish to show reach for and also select whether you would like to look at Reach in in 000s or both Upon selecting this unit an R amp F custom template window will open see Figure 42 In the Frequency Levels window type in the frequencies you wish to display These can be cumulative e g 3 will give the reach for those watching 3 or more items exact e g 3 will give the reach for those watching exactly 3 items or ranges e g 1 3 will give the reach for those watching between 1 and 3 items The Frequency unit dropdown allows you to select between Reach in in 000s or include both Clicking on Save al
36. To activate the new metrics in the Programme module first activate Share in the Analyse options click on the red triangle to the right of Share and select Rating Share and or TRP in the Include Lead In Lead Out section TechEdge ApS 2015 87 148 Support grouptechedge com M gt Share of Channel Group TTV iy Channel Include Benchmark Include Contribution To Share gt Run Profile Base 16 Include Rating by Channel Include Share by Channel Include Region Universe Include Region Share Include TS Share Include TS Daily Share Include Avg Age Include Com Min Ratings Include Peak Time Include Lead In Lead Out gt Rating Share TRP Figure 105 Activating lead in lead out In the report you can now select the following variables in List or Crosstab view Rating dropout e 000 after X min This is the calculated average 000 X minutes after the programme ended e 000 before X min This is the calculated average 000 X minutes before the programme started e Dropout before X after X This is the calculated dropout index calculated as Program rating 000 100 average 000 after X min 000 before X min Share dropout e Share after X min This is the calculated share X minutes after the programme ended e Share before X min This is the calculated share X minutes before the programme started e Dropout Share before X after X e This is the c
37. _MnemonicCode Description Example Period Selected ddmmyy Specific date 230810 23rd August 2010 ddmmyy Date range 270610 210810 27t June to 21st August 2010 ddmmyy oe The following mnemonic codes are for US yyWUww Week US definition 15wu08 US week 8 in 2015 Calendar year 10 2010 y month month yyBQq Quarter using US broadcast 14bq2 2nd quarter of 2014 defined month definition to define the by US broadcast month quarter Year using US broadcast 2013 as defined using US month definition to define the broadcast month year US financial year to date from 1st October only Mondays Fytd fm US financial year to date from 1st October to the last available full calendar month TechEdge ApS 2015 10 148 Support grouptechedge com In addition to fixed periods the following dynamic periods can be used Table 2 Mnemonic codes for dynamic date periods mtd swd Same week day as latest day E g if the latest day in the system is a Tuesday entering ia ytd swd would give you all Tuesdays in the year to date Xd The latest X days of data and the same days in the week before Adding further will a go back more weeks e g 1d will give the latest day and the same day from the three preceding weeks ddmmyy last A fixed date to the last day of data ddmmyy lastfw A fixed date to the last full week of data Monday to Sunday Xwe The previous X weeks of data excluding the latest week The previou
38. a Wg NUMDEr OT TV Sets SE United Kingdom A a Segment 1 Number of VCR s a Household size o Male BBC Region BBC ITV Area Segment 2002 20 BBC ITV Area Segment 2004 20 Dual ITV Reception 2002 2009 Presence of Children Children in HH TV Consumption 2002 2009 RTE Reception 2002 2009 HH Ethnic Origin 2002 2009 Ethnic Origin 2010 4 R Marital status Household status Working status Unknown all guests Working 30 hours week Working 8 29 hours week Working less than 8 hours week E Working 30 hours week E Social Class 5 as ee B EG E H E 2 E E H H H m E u E Ej No paid work Full time education under sch undassified v zy Sample z TV Set wa Coview TE Profile bd Save as w Pick Cancel Figure 17 Adding target segments In the example above I have created a target of Males who are either in the AB social class OR working full time By right clicking on a logic statement you can change it selecting between AND OR and XOR NOT OR Target Profiler Clicking the Profile button in the Create Target window or right clicking a target in the target picker and selecting Profile will open up the Target Profiler TechEdge ApS 2015 20 148 Support gr ouptechedge com amp Target Demographic Profile Jeg Universe Size 28 028 _Index _ Individuals EA Period oe Sample Size 5 675 Universe National R al
39. all columns Save as Default tl l Period o Reference Period it None O E Fined Advanced p Prog w breaks i Breaks only F Multilevel Jo wr OK Cancel Share a Ti 2 74 Midsomer murders Figure 118 Add Programme column Add Column Graph Noddy in toyland Fifi and the flawertots Igam ogam The wright stuff TVR 0 59 5 11 Share O00 LW 333 9 Trisha goddard TVR Shere 2 50 000 UAW 179 2 House TVR 0 23 1 78 O00 LAW 131 7 Warship TVR 0 30 1 39 DOO UW 171 0 PS Excel Print m Save Options Caps ty TVR 0 03 Share O35 DOD UW 13 7 Foo vet at large TVR Zoo vet at large TVR O01 Bones TVR O02 Shere O17 OOD LI iLs Kim s rude awakening TVR The real a Se TVR 0 0 The biggest loser usa TVR 0 03 Shere 0 15 DOO U W 15 4 Project runway TVR 0 02 0 14 ens Numeric y Close Staraate atlantis This enables you to a graphical column to the report charting audience level for a specified channel Select the channel to display using the Channel button under Setup and select the unit the chart will display using the radio buttons under Chart Ii 444 five A44 Tue 26 10 10 Tue 26 10 10 Tue 26 10 10 er Net all D5 Ter Net all DS Ter Net all DS Chart i TVR f OOO i Share f Index Profile Max W Auto w OK Cancel Area UK Terrestri Feriod 261010 Channel
40. amp F adds Reach and Frequency units to your query This calculates the number of unique viewers for a series of events and the number of times they have watched these events Click on the red arrow to the right of the R amp F button to change the reach conditions Here you can choose how many minutes a panel member has to view before being counted in Reach and whether or not these minutes have to continuous i e in one session It is also possible to override the default sample date TechEdge ApS 2015 37 148 Support gr ouptechedge com 1 day 03 10 10 Viewing definition Viewing criteria Standard Any time of transmission f Atleast 3 minutes onal J Continuous viewing Ignore breaks in met Programmes TokalTy e Additional threshold ITVi HO seconds continuous IT 1 HD Break ITV1 ITV Break IT 1 1IT 1 Ho ITY Breakfast ITY Breakfast HD Extended Enable within First minutes r Sample Date f Default 0 Override 03 10 2010 Continuous Sample F Enable Members active on minimum of days Default Period Override Period Start Date End Date 157042000 15 04 2000 Uniqueness t Frequency level i wW OK Cancel Figure 41 Setting reach conditions Once you have activated R amp F a number of additional units will be available in the output R amp F This gives Reach in for some predefined frequency levels
41. averaged over the past X weeks Benchmark 000 The average audience 000s for the programme s timeslot averaged over the past X weeks Benchmark Share The average Share for the programme s timeslot averaged over the past X weeks Include Contribution to Share This calculates a single programme s contribution to the overall share of a period ADH Target Share Profile Base Selecting this option brings up a list of targets from which you can select a base audience to profile your selected target s against For example if the targets selected for the query are 16 34 35 54 and 55 and the base target is set as Adults you would see what proportion of Adults viewing came from the three age bands Activating this feature adds an additional unit to the output called Profile or ADH avg depending on your installation Note that the Profile ADH avg unit is only available in the CrossTab and Detail View if you have selected a base audience before running the report Include Rating by Channel Selecting this option automatically opens the channel picker from where you can select a set of competitor channels Once you have done this you will be able to see the ratings for the selected channels against the programme slots from the channel s in your query In the example below I have run a programme analysis for the Sky One channel but selected two other channels E4 and ITV2 under Include Rating by Channel
42. by Channel 86 Include Average Age 86 Include Peak Time 86 Include Lead In Lead Out 87 Al 89 This displays appreciation by programme or on average This option only applies in countries that have appreciation in the data set 89 Daily Reach Cover 89 Titles by Channel 90 7 PROGRAMME GRID MODULE 92 7 1 Programme Analysis 94 Duplication 94 Persistence 94 TechEdge ApS 2015 4 148 Support gr ouptechedge com Inheritance TVR Index Typology Adhesion Gross Migration Traffic Light 7 2 Time based analysis Switching Time Slot Winner TVR Migration 7 3 Main Menu Add Column Prog Add Column Graph Add Column Numeric Excel Save Options 8 MIGRATION MODULE 8 1 Migration view 8 2 Migration Summary 9 SWITCHING MODULE 10 DYNAMIC TARGETS 10 1 Defining Dynamic Targets 10 2 Heavy Medium Light 10 3 Reach amp Frequency 10 4 Segments 10 5 Saving a dynamic target group 10 6 Fractiles 10 7 Combining Dynamic Targets 10 8 Analysing on individual panel members 10 9 Profiler 11 SURVEY TARGETS 12 ADVANCED ANALYSIS TYPES 12 1 Duplication 12 2 Persistence and inheritance analysis Activating Persistence Inheritance Persistence Inheritance Output 13 KARMA PLANNING MODULE 13 1 Mode Options 13 2 Setup Options 13 3 Simulation Options 13 4 Constraints Entering Constraints Running multiple scenarios 13 5 Output 14 BENCHMARK MODULE 14 1 Flights Order TechEdge ApS 2015 5 148 95 95 95 95 95 96 98 98 98 98 98 99 99 100
43. campaigns Another feature which separates Karma from other optimizers is the ability to change prices according to share allocation which are the most sensitive parameters in optimizing 13 1Mode Options Spot Mode choose if ratings should be calculated based on Spot default break or programme ratings Simulate Mode There are three different options for simulating campaigns in Karma by cost by ratings or by number of spots iG advantedge AdEdge Th warm Air Browse Mode Spot amp Load m Save Add i Sce Overnight imdlate Multi scenario by Cos Channe Share 1 Multi scenario by TVR Reports Analysis Planning Multi scenario by count Daypart Share Budget goal Cost Template 1 Benchmark Campaign Plan Setup Campaign Manager Area UK Full Network Intranet Channels prid 1 Target Universe Nat R Natural delivery constraints Simulation 100 Analyse gt Run Figure 138 Selecting simulation type When simulating by cost you are required to enter a budget goal when simulating by ratings it is a TVR goal and when simulating by count the goal is a number of insertions 13 2 Setup Options As Karma is fully integrated within AdvantEdge the channel period and target pickers are identical to the one used in AdvantEdge analysis modules Area Select a reporting area to run the analysis on Channels Select the channel s you wish to place spots on Period Choo
44. codes each interval based on a scale working backwards from this Higher rating intervals will appear in darker red highlighting Migration This option shows the flow of viewers entering and leaving a target channel The target channel can be changed by clicking on the channel name at the top of the report This option should only be run with a Live activity selected Once you activate Migration a horizontal red line will appear across the Programme Grid Use the cursor to move the line up down the schedule and the Migration box will show the audience flow in that minute The migration figures will be split by all channels selected in the report and will also show figures for On Off e g viewers entering or leaving the channel by switching the television on or off and an All category which shows the total number of viewers entering leaving the channel TechEdge ApS 2015 98 148 Support gr ouptechedge com ZA Programme Grid 18 00 18 30 19 00 19 30 20 00 20 30 21 00 21 30 22 00 22 30 23 00 25 30 BBC 1 A44 Tue 26 10 10 Ter Net fall DS Blue peter TVR 2 70 Newsround Bbe news at six TVR Regional news and we TVR 10 51 The one show TVR B24 Eastenders TVR 15 59 Holby city TVR 10 15 Share 24 01 O00 LY 5 814 0 Crimewatch TVR Foe Share 17 83 OOO LAW 4 306 9 Boe news at ten i 7 30 Traffic cops TYR 3 53 Share 15 55 ooo UW 2020 5 BBC 2 A44 Tue 26 10 10
45. f Ave mine fall fs vel td EEE a Z G Duplication O00 Duplication TRP ava WwW Pick Cancel Figure 134 Selecting Duplication units In Figure 135 I have selected Duplication as a unit in the Programme module Each item is automatically given a number in the crosstab and these numbers are then used to find the duplication figure in the corresponding column In the example below we can see that 27 5 of viewers to Scrubs also watched item no 7 The Inbetweeners Conversely 13 2 of The Inbetweeners viewers had also watched Scrubs item no 4 4 Browse Programmes 18 10 10 gt 24 10 10 UK Terrestrial Network All chs CrossTab A4 DUP 1 DUP 2 DUP 3 DUP 4 DUP 5 DUP 6 DUP 7 DUP 8 DUP 9 KING OF THE HILL 1 100 0 13 2 0 0 51 6 1 7 73 9 37 7 18 4 0 0 RENO 911 2 12 6 100 0 0 0 55 4 0 6 6 6 24 3 11 1 45 6 SCHOOL OF COMEDY 3 0 0 0 0 100 0 28 4 5 3 5 1 76 4 6 4 0 0 SCRUBS 4 shy 3 5 O 6 4 100 0 7 2 8 3 27 5 8 2 3 1 THE BIG BANG THEORY 5 0 3 0 1 3 9 21 7 100 0 8 7 23 4 21 0 0 0 THE CLEVELAND SHOW 6 14 6 1 4 4 0 27 5 9 8 100 0 32 1 6 2 0 0 THE INBETWEENERS 7 1 1 0 7 8 7 13 2 3 4 4 5 100 0 5 7 0 5 UGLY BETTY 8 1 6 1 0 2 9 11 9 9 8 2 8 18 7 100 0 1 1 WHAT ABOUT BRIAN 9 0 0 58 1 0 0 59 6 0 0 0 0 21 2 13 9 100 0 Figure 135 Duplication in crosstab The Duplication figures are based on reach criteria If
46. for Coronation Street in a week double clicking on the cell would bring up a list of all Coronation Street transmissions from that week The Detail View can be sorted by clicking on column headings Crosstab Filter The Filter option has three modes List Filter see page 52 Crosstab Content filter and Crosstab Filter l Define Table Filter Settings f Program List CrossTab Content Bbc i CrossTab Figure 56 Filter options TechEdge ApS 2015 49 148 Support grouptechedge com The CrossTab Content filter applies filters to the contents of the crosstab cells In the example below a Crosstab Content filter has been applied on top five averages 000s The items in the crosstab are now based on top five transmissions based on average 000s by Programme Title e g 194 2 in the first row is the average 000s across the five highest rating transmission of Anglia Weather PA Browse Programmes 31 08 15 gt 06 09 15 UK Terrestrial Network CET 0100 14 Program List User Markup Count 000 avg A4 Anglia weather l A4 Bbcnews A4 Celebrity big brother A4 Central weather A4 Come dine with me Aa A4 Countryside 999 A4 Don t get done get dom A4 Everybody loves raymond A4 Frasier A4 Granada weather A4 Great british menu A4 Home and away A4 Homes under the hammer A4 House doctor A4 Htv west weather A4 Itv border weather A4 Itv cymru wales weather A4 Itv mer
47. group a name Note that target within the group are only shortcuts to the actual targets These shortcuts are indicated by a blue triangle in the top right hand corner It is possible to delete the target shortcut within a group without deleting the original target 1 5 Index targets The Index button allows you to choose a base target on which to compare the target group results against Setting an index target makes an Index unit available once you have you run your analysis this is the TVR of any targets you have selected indexed against the TVR of the index target To select an index unit click on the Index button You can highlight an Index Target from the list and click OK to select or click on Edit to add a new Index Target to the list There are four options under Edit Create New will open the Create Target window for you to build a new target and add it to the list Target Picker will open the Target Picker and allow you to select predefined targets to the list of Index targets Edit and Delete allow you to modify or remove existing entries in the list of Index targets TechEdge ApS 2015 29 148 Support gr ouptechedge com Targets T a jk M AB Men MM api W Adults y Children y Females y Individuals Daily Rea Clear ES Dynamic Edit Create New hs Target Picker Edit Delete Figure 29 Setting an index target Press Clear to remove the Index Target
48. iA Browse Programmes 27 10 10 gt 02 11 10 UK Terrestrial Network All ch 14 Program List CrossTab TVR Rae Monday 0 29 o Detail Enter Wednesday 0 36 Thursday 0 45 Mark Space Friday 0 37 Unmark Saturday 0 43 Sunday 0 60 Sort Column Cirl 5 Sort Subcolumn by each Target Sort Column Descend Sort Subcolumn Descend by each Target Revert to default Crosstab Freeze row titles Copy Table Ctrl T Copy Cell Items Ctrl C Select All Ctrri A Delete Del Delete Unselected Create Dynamic Target S A Figure 124 Creating a dynamic target in CrossTab 10 2 Heavy Medium Light The Heavy Medium Light tab allows you to define dynamic target groups based on viewing levels TechEdge ApS 2015 106 148 Support grouptechedge com G Create Dynamic Target Le X h Reach amp Freg Segments Heavy Medium Light Chart View Distribution by acc duration vw Period 02 11 10 Number of progs 31 N Number of progs 31 1 4 Total duration 1 157 minutes 02 11 10 Duration 1 157 minutes 100 Base UK Terrestrial Network 100 5 Definition 95 fe Share Light viewers From 1 Tols bd C Non viewers Viewers watching From 5 To Minutes da Viewers watching 60 At least vi E of average duration j 55 a Universe 1 560 0 Sample size 319 5 454 PE Profile bd Save 40 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210
49. in both the Channel Share and Daypart Share sections the figures must sum to 100 Daypart splits can be applied by clicking on the Daypart hyperlink beneath the channel name and then either selecting the require daypart s from the list or by creating a new daypart see the Dayparts section on page 12 Soe Add i nario Channel Share 1 ITV2 Stagger 70 ITV3 Stagger 15 ITV4 stagger 15 Sum 100 Daypart Share 1 ITV2 Stagger 09 00 11 59 6 AE Dayparts 12 00 16 59 F3 17 00 18 59 3 19 00 23 59 52 sum 100 ITV3 Stagger All day 100 Daypart sum 100 ITV4 stagger Allday 100 Daypart sum 100 Figure 139 Entering constraints When simulating by cost you must also fill in the cost template The default option sets one cost for all dayparts by clicking a Daypart link you can specify a price per daypart TechEdge ApS 2015 119 148 Support grouptechedge com Click on the Cost hyperlink to choose a cost structure see Figure 140 There are three options e CPP Cost per Point e CPT Cost per Thousand e Ratecard Discount When choosing this option you must enter the discount level If the discount level at a specific daypart is a surcharge enter a in front of the surcharge Take care using the rate card discount It can only be used when spot prices are available in the data set If some spots have a 0 cost it can result in wrong Karma estimations ITV2 Stagger All day 60 laypart Cost CPT TTv3 S
50. is calculated a R amp F chart is also displayed in the output see page 58 Titles Clicking on Titles makes the following additional attributes available in the output Programme Before Programme After Genre Before and Genre After Al Appreciation This option is only applicable to countries that have appreciation in the data set AI values for Spots are taken from the surrounding programme Collapse This option collapses top tail twin tandem spots for R amp F calculation When collapse is activated R amp F will only be calculated on the first spot if 2 spots for the Same advertiser and product appear in the same break The duration of the spot will be the combined duration and a split variable can be displayed in the spot list view Collapsing spots results in a lower frequency tail Crosstab Only Running large Spots queries can be particularly memory intensive due to the high volume of data The Spots module therefore allows you to run off summary figures in Crosstab Only mode without creating the detailed spot list Once you tick the Crosstab Only option a hyperlink will appear Clicking this takes you to the Crosstab screen TechEdge ApS 2015 76 148 Support gr ouptechedge com all spots amp Targets 4 Index Universes National m Channels ITV2 View Clear all EE Analyse I P Row Target Total _ ee b Pun eee Define table Tites AI Dimen
51. it is possible to run a Programme query without entering any daypart information in the setup and then split programmes by daypart in the Crosstab when viewing the results Selecting saved dayparts Previously saved dayparts are selected by clicking on the Daypart button and transferring a daypart from the left column to the right column This can be done by double clicking on a daypart or by marking a daypart and using the blue arrows in the middle It is possible to select several dayparts for one analysis The order of the chosen dayparts can be moved up and down using the blue arrows in the top right corner In the example above the group AE Dayparts has been selected thereby selecting the four individual segments contained in this group see Figure 6 It is also possible to expand the group to view its constituent segments and then select one or more of these segments individually In Figure 7 the 1200 1659 segment has been selected from within the AE Dayparts group iG Pick Daypart Joe Sort V User ia Group amp Time l tl Adrian Edwards 09 00 11 59 1600 1800 Sy 12 00 16 59 1730 2230 17 00 18 59 1800 2259 19 00 23 59 1900 2159 Peak b Sunday Peak T4 Ki Uni Week Peak Filter Create Edit Find te save WwW OK Cancel Figure 6 Selecting saved dayparts TechEdge ApS 2015 12 148 Support grouptechedge com G
52. min Programme Tite 2 000 UA BBC 1 02 09 15 20 00 52 20 59 15 56 The great british bake off 3 217 6 BBC 1 31 08 15 19 5825 20 30 25 3 Eastenders 14717 BBC 1 02 09 15 19 58 14 19 59 43 1 Bbc news 1 043 3 BBC 1 05 09 15 19 15 00 20 34 59 20 Strict come dancing launch 1 006 3 BBC 1 02 09 15 27 00 29 21 59 29 59 Kolkata with sue perkins 701 5 BBC 1 03 09 15 20 00 00 20 59 59 60 Eat well for less 640 7 BBC 1 01 09 15 20 00 52 20 59 46 58 Holby city 624 2 BEC 1 02 09 15 19 29 14 19 58 13 29 Pound shop wars 565 7 BBC 1 0509 15 21 30 00 22 19 59 50 Casualty 555 7 BBC 1 04 09 15 20 30 00 20 59 59 30 Would i lie to you 522 5 BBC 2 06 09 15 20 00 00 20 59 59 60 Dragons den 467 5 BBC 2 04 09 15 27 00 00 21 29 59 30 The great british bake off 381 9 BBC 2 06 09 15 27 00 00 21 59 59 60 Special forces ultimate h 373 4 2 0609 15 23 05 00 23 24 59 20 Family guy 203 6 BBC 2 01 09 15 20 02 56 21 01 47 58 The hairy bikers northern 269 2 BBC 2 31 08 15 20 31 09 21 00 04 28 Only connect 267 5 BBC 2 03 09 15 19 30 00 19 59 59 30 Great british menu 243 9 BBC 2 31 08 15 20 00 39 20 29 50 29 University challenge 237 1 BBC 2 31 08 15 21 01 44 2200 43 59 ening with harry enfi 236 2 BEC 2 03 09 15 27 00 00 21 25 59 30 Cr to grawe 2244 CH4 01 09 15 21 01 17 21 59 56 56 Educating cardiff T35 2 CH4 04 09 15 27 00 00 21 59 59 60 8 out of 10 cats does cou 677 2 CH4 04 09 15 22 00 00 23 04 59 65 The last leg 597 2 CH4 06 09 15 27 00 00 23
53. number of minutes before after the first last spot in the break that will be included in the index base TechEdge ApS 2015 77 148 Support grouptechedge com Settings Default R amp F Frequency Range 1 to 5 z PIB Place in Block Semantics B Te Distinguish between CrossTab Multi Area Settings First 3 spots middle Last 3 spots V Always classify end spot as Last if more than 1 spot in break Always classify as middle spot if numbers overlap in break I Define single spots in break as solus Daypart Semantics Start Time must be within daypart End Time must be within daypart Start AND End time must be within daypart Start OR End time must be within daypart Daypart must overlap 7 Karma daypart overlap Base fi minutes before first spot fo minutes after last spot Save as System Default B Report Data Setup Ex Figure 92 Spot Dropout settings TechEdge ApS 2015 78 148 Support grouptechedge com 6 PROGRAMME MODULE 6 1 Selecting Programmes Press the Prog button to open up the Programme Picker menu Areas UK Terrestrial Network All chs EA period F Pick Jes 14 Programmes amp Schedules Targets AN Create Programme H United Kingdom Main Title 170 840 _ Main Title 100 mtv two a Genre do not use c4 true bl A REG NET off air 4 Repeat Status 100 taxi ride 2 bill concert 2 bill concert my chemic
54. rae Program List CrossTab units TVR Weekday Saturday 2 Sub Totals Tuesday 0 1 Define table Z Horizontal Top Bottom Wednesday 0 1 Dimensions Vertical C Left Right Thursday 0 1 Broadcast Type oara N o Channel Group Tuesday 0 3 Channel Group 2nd level Thursday 29 Channel Origin C Saturday 1 0 Date O Toa o 14 Daypart Thursday 1 0 Delta Id Monday 0 2 ormin Thursday 0 2 Episode No Save Sort Order As Default Friday 0 1 Event ID _ Sunday 0 1 First date pg Total Firstast period Sunday 0 5 From time group Ave Mins sum All ma gt Genre a ATY hh mm ss 0 4 Global Channel Attrib E ATY hh mm ss sum Saturday 0 4 Global Channel Attrib E Count Monday 0 1 Global Channel Attrib3 Tuesday 0 2 Global Channel Atiib lt D Wednesday 0 1 Thai 0 2 V Pick Cancel y 0 2 fi Saturday 0 3 Edit BE Exce Serr Figure 53 Hide Single Totals The Layout section allows you to decide what should be displayed in empty cells and gives you the option to populate all columns and rows in the table This makes the table row rich and can be very useful when carrying out further analysis in programmes such as Excel The example below shows the same output but Populate All Columns Rows has been switched on for the second table TechEdge ApS 2015 47 148 Support grouptechedge com i Program List CrossTab Programme Title
55. rename the period if desired Once your period s have been selected you can press the Save button to save them under a user name for future use if required TechEdge ApS 2015 9 148 Support grouptechedge com If the period picker is in Day view some additional information is also displayed An asterisk next to a date shows that this is the last date for which official consolidated programme data is available Days marked in blue indicates part consolidated data amp Users ER Period Mnemonic een Wk 6 08 02 gt 14 02 ee hik F 15 07 gt 71 02 Quarter O 8 02 Month Weekday s ieee 4 05 Week Monday 1 03 Tuesday 6 013 Wednesday 4 04 Thursday 1 04 t Friday 85 04 Saturday Sunday ae All None 3 05 6 05 2010 3 05 ww OK Cancel 0 05 6 06 Wk 23 07 06 gt 13 06 wk 24 14 06 gt 20 06 Wk 25 21 06 gt 27 06 pou Aar a l a0 of Dda AT Figure 5 Selecting specific weekdays Date Mnemonic Codes It is possible to enter the period you wish to analyse by using mnemonic codes This is especially useful when working with report templates as it allows the use of relative periods i e a regular weekly report can be set up so that it always runs on the last full week of data without the user having to manually change the date period Fixed periods can be typed into the period text box using the following formats Table 1 Mnemonic codes for fixed date periods
56. select Do not use as default template to reset 3 2 Batch Runs Itis possible to run multiple reports at the same time batch runs by holding down Control on your keyboard and highlighting multiple report titles in the Report Manager This is particularly useful when reports have been set up using dynamic date range mnemonic codes for example 1fw 1fm as itis possible to run regular reports in this way without changing date periods in the query setup It is possible to create batch runs that export the data directly to an Excel file and saves these files on your computer or network storage First of all right click each individual report title and select Export settings to choose a save location TechEdge ApS 2015 66 148 Support grouptechedge com G Report Manager Groups v Title Module B 1 Research Team Ti B 2 Planning TE Sept 2 Copy crac B Adrian Edwards REI Specia Optimizer ne Top 2 F2 Optimizer results amp Programmes Spots Time Delete Del Edit Space Run Enter Run Period Ctri e Ctrl Alt Figure 78 Selecting run period Export l Setup J Include Header Format Include CrossTab Text File JV Include List View C Excel File One target pr sheet xport to file Select directory Uses template filename V OK Cancel eee Browse For Folder Select export directory B My Documents E 2XPDFStore O AdEdge Data O Admin apc
57. the Reach definition is set as 3 minutes consecutive viewing a viewer would have to watch 3 consecutive minutes of both programmes to count towards the duplication audience TechEdge ApS 2015 115 148 Support grouptechedge com 12 2 Persistence and inheritance analysis Persistence and Inheritance analysis are available in both the Time and Program modules Transmission here refers to either a programme or time band Activating Persistence Inheritance To activate the feature click the red arrow on the right of Daily Reach and click on Include Persistence and or Include Inheritance if Daily Reach P Reach Setup 3 min contin Include Persistence _Indude Inheritance Indude Avg Sess Length Figure 136 Activating Persistence Inheritance Once activated the Setup Main and Setup Following Previous options will be activated in the same menu These can be used to define the reach criteria for the main programme and the programme before after thresholds are defined in the same way as for R amp F see page Figure 41 Persistence Inheritance Output The following units will be activated in the list view and crosstab Persistence e Pers For a transmission the percentage of the audience in the main transmission who also saw the following transmission Following is defined strictly relative as the following transmission within the extracted schedule For example if all programmes on a c
58. 00 of this transmission who also saw the previous transmission In the example below I can see that 28 of the audience to Film The Long Ships went on to watch Mastermind while 100 of the Mastermind audience stayed on the channel for Escape to the Country PA Browse Programmes 18 10 10 gt 24 10 10 UK Terrestrial Network All chs H Program List CrossTab End Date Start time End time Dur min Programme Title Pers To Ad Channel BBC 2 23 10 10 12 26 39 12 55 10 28 THE SEASON 53 41 BBC 2 22 10 10 12 56 11 13 24 39 28 THE SEASON 16 10 BBC 2 22 10 10 13 25 09 13 44 23 19 THE 5 19 SHOW 45 02 BBC 2 24 10 10 13 45 48 14 00 29 14 REVEALED 51 97 pez SIO era ees a FL THE LONG SHS 71383 BEC 2 22 10 10 16 02 41 16 30 08 2T MASTERMIND 100 00 BBC 2 23 10 10 16 02 44 17 00 08 ST ESCAPE TO THE COUNTRY 81 03 BBC 2 23 10 10 16 31 04 16 59 59 28 GARDENERS WORLD 40 22 BBC 2 22 10 10 17 01 00 19 24 04 143 MATCH OF THE DAY LIVE 12 49 BBC 2 22 10 10 19 25 19 19 44 58 19 COAST 55 95 BBC 2 22 10 10 19 45 54 20 15 43 29 DAD S ARMY 6 35 BBC 2 22 10 10 19 46 43 20 15 38 28 GARDENERS WORLD 35 71 Figure 137 Persistence output in Programme List view TechEdge ApS 2015 117 148 Support grouptechedge com 13 Karma Planning Module Karma is a scenario simulator that operates on empiric data Working on actual spots makes the simulation realistic and it is possible for the planner TV buyer to transform the scenarios into real
59. 054 1 3114 5 41 4 4 4 11 3 Fg 280 8 565 8 12 4 37 0 s 217 0 317 6 15 15 3239 1 3222 2 35 8 11 4 14 8 8 5 288 0 494 1 10 1 29 8 9 4 13 3 114 0 305 8 Four in a bed 15 30 2966 2 2707 1 12 3 15 3 A 4 4 245 5 415 7 9 7 68 2 8 6 39 7 360 5 684 7 Fa cup sixth 15 45 2341 5 2182 6 ae 10 4 30 6 r 168 5 292 6 16 2 334 5 51 2 10 4 320 0 917 3 Deal or no de David walliams big swim a sport relief challenge 16 00 1655 9 1509 2 ae 20 8 9 9 186 7 329 0 r i 257 3 Ter 65 5 342 6 997 1 The tigger m 16 15 1406 8 1581 5 23 8 45 4 17 6 166 7 394 3 26 1 138 9 E 51 4 263 5 630 4 16 30 1602 8 1730 3 30 6 20 1 r 14 6 186 5 414 2 50 5 54 0 33 7 66 3 223 1 Escape to th 16 45 1845 0 2092 8 4 0 34 1 62 5 r 278 3 463 1 ir i 36 7 1 9 A 113 6 231 1 Time team Lifeline Songs of praise 17 00 1795 9 1662 7 22 9 62 0 25 5 re 299 9 594 1 89 8 81 6 33 3 S7 201 3 632 8 17 15 1528 9 1666 0 41 3 63 3 3 2 8 9 292 9 482 5 70 1 116 6 27 9 g 195 1 756 6 5 news 17 30 1592 8 1637 0 90 7 5 4 3 0 23 6 268 9 477 6 19 4 81 3 8 2 13 5 159 1 420 7 Flog it The legend o Land girls 17 45 1504 9 1634 3 15 6 13 0 56 1 6 2 244 7 435 4 78 2 103 3 12 6 3 3 203 5 523 2 The simpsons 18 00 1942 8 2016 3 53 0 207 2 14 1 14 3 393 3 936 5 83 7 77 1 16 2 13 8 192 6 513 9 18 15 2230 9 2539 7 37 3 97 1 11 7 10 8 258 1 623 1 52 9 59 8 39 2 n 113 6 351 3 London tonig Bbc news 18 30 3079 7 3482 3 ns Fe 215 8 20 1 5 8 455 1 50 4 67 1 26 3 11 0 125 1 362 9 The hitchhikeItv news amp w Regional news and weather 18 45 4
60. 1 867 5 3 664 6 1 732 6 911 9 6 321 0 41 066 6 18 05 4 495 3 1 952 2 3 748 3 1 788 7 911 1 6 338 2 40 871 0 18 06 4 484 3 1 995 8 3 788 7 1 796 1 890 4 6 332 0 40 817 0 E 18 07 4 472 6 2 077 9 3 822 5 1 818 7 898 6 6 253 8 40 760 7 18 08 4 472 0 2 063 9 3 927 5 1 784 6 889 3 6 247 7 40 719 8 18 09 4 520 7 2 140 4 3 953 0 1 673 2 902 7 6 282 8 40 632 0 18 10 4 558 7 2 133 9 3 969 5 1 700 1 908 0 6 282 0 40 552 6 18 11 4 593 4 2 149 9 3 999 2 1 700 4 806 1 6 277 2 40 578 6 18 12 4 652 1 2 195 6 4 054 8 1 753 0 796 4 6 218 9 40 434 0 18 13 4 639 5 2 222 4 4 045 7 1 875 4 831 0 6 237 4 40 253 4 18 14 4 636 2 2 179 7 4 024 6 1 997 4 874 7 6 200 5 40 191 7 18 15 4 627 0 2 246 8 3 993 2 2 059 5 947 4 6 142 0 40 088 9 18 16 4 687 7 2 242 0 4 053 0 2 166 4 954 9 6 110 7 39 890 1 18 17 4 765 7 2 263 7 4 013 3 2 157 0 957 5 6 129 8 39 817 8 18 18 4 805 3 2 277 5 4 041 1 2 212 7 972 3 6 148 6 39 647 3 18 19 4 841 5 2 303 6 4 025 6 2 235 6 963 1 6 148 6 39 586 8 18 20 4 896 2 2 309 9 3 969 0 2 202 1 950 6 6 290 8 39 486 2 18 21 4 925 2 2 283 4 3 971 6 2 223 8 935 7 6 184 6 39 580 5 18 22 4 933 8 2 283 0 4 014 1 2 230 1 932 1 6 221 7 39 490 0 18 23 4 997 4 Paw i Pd 4 049 4 2 272 6 937 6 6 159 1 39 415 5 18 24 4 990 8 2 303 4 4 018 1 2 301 6 939 3 6 189 7 39 361 9 18 25 5 091 0 2 352 8 4 026 7 2 258 3 934 6 6 124 6 39 316 8 Live from stu iv universe OS Excel S Print s oe Figure 122 Switching module Rating view The output di
61. 2015 112 148 Support grouptechedge com 11 SURVEY TARGETS This feature only applies to clients who subscribe to Kantar Media TGR Surveys in the UK or an equivalent survey in another market A survey target is constructed based on dimensions from 3 party survey respondents rather than the Television Audience Measurement TAM panel members This information is then fused onto the TAM panel For example in the UK the TGR survey is fused onto the BARB panel by Kantar Media To create a Survey Target open the Target Picker and click on the Edit button in the bottom left corner then select Create survey target from the menu see Figure 132 i Pick Joe User Defined Targets Selected Targets Btandard Dynamic Sort I7 User WR create Target be Save ecit t amp amp Adrian Edwards C4 Demo f Demo Profile GS Kids W 16 24Men W 16 34 Adults amp 16 44 Housewives amp 16 44 Women BE 16 54 Women W 25 44 Women BE ll BBC Regions BE ASAT ACAB Individuals BE AT Individuals W c4 BE Children 2nd Set amp Children Main Set BE Cab Ind Hierarchy Digital Individuals gital Individuals All Sets gital Individuals Analogue MCH Set igital Individuals DCab Set gital Individuals Digital Sets gital Individuals DSAT Set aital Individuals DTT bd KEDI Create Group W Pick Cancel Find Ctrl F Create vey Target Ce Import Pim File Figure 132 Creating a TGI s
62. 220 230 240 250 260 270 280 290 300 310 320 330 340 350 Viewing duration in minutes FE save Copy ea Print x OK Figure 125 Heavy Medium Light dynamic targets The first option allows you to select from four preset viewer groups Heavy viewers Medium viewers Light viewers or User defined using a dropdown menu The categories are based on percentage of viewing The input windows beneath the dropdown menu can be used to change the range and the disc icon can be used to save definitions if desired As changes are made the sample and universe sizes will update The next option allows you to create a target of non viewers e g all viewers who have NOT seen the item s The first Viewers Watching option allows you to define viewership in terms of minutes viewed e g viewers who watched from 5 minutes or viewers who watched between 10 15 minutes or by of the total duration The second Viewers Watching button allows you to define viewers in relation to the average time viewed For example by choosing at least 110 of average duration you are selecting the viewers watched at least 10 more than the average time viewed Please be aware that this type of dynamic target does not use Continuous Reach criteria and that it is based on accumulated viewing across the whole period 10 3Reach amp Frequency The Reach amp Frequency dynamic target option is only available if reach and frequency has been included
63. 33 Eastenders 10 546 38 21 6 20 27 BBC 1 05 01 12 19 28 44 19 56 09 27 Eastenders 9 994 3 20 4 19 54 BBC 1 19 54 BBC 1 19 58 BBC 1 59 i 20 27 BBC 1 89 Broadcast Type 20 26 BBC 1 Uv Channel Origin 20 27 BBC 1 700 20 26 BBC 1 20 27 BBC 1 19 54 BBC 1 20 26 BBC 1 19 56 BBC 1 19 55 BBC 1 19 55 BBC 1 20 27 BBC 1 20 27 BBC 1 19 56 BBC 1 20 26 BBC 1 29 i 19 56 BBC 1 28 Total TY 000s 19 56 BBC 1 00 ATY hh mm ss 20 26 BBC 28 _ canei lis 19 56 BBC 1 59 20 26 BBC 1 19 57 BBC 1 70 20 35 re Fastenders 5 942 20 27 BBC1 26 01 12 19 28 49 19 57 38 28 Eastenders 8 935 2 18 3 19 56 Figure 44 Peak Time in list view e Alternatively the same result can be obtained from the CrossTab screen However when using these units in CrossTab please remember to split the data by Date to see the absolute highest rating minute otherwise you will see the minute of the day with the highest average rating across all transmissions 23 3 t 20 06 00 20 4 9 994 5 19 54 00 20 4 9 988 2 19 54 00 20 2 9 875 1 19 58 00 20 27 00 eak Min TVA eak Min 000 wf Pes k Min Time Share BVA Figure 45 Peak time in CrossTab view TechEdge ApS 2015 41 148 Support gr ouptechedge com Include only active channels Time module only Please note that this feature is not available by default and must be enabled for an AdvantEdge installation before it can be used If you do not have this feature available and would lik
64. 38 139 140 140 140 140 140 141 141 144 Support gr ouptechedge com 1 SETTING UP A QUERY In most analysis modules in AdvantEdge the main options for setting up a query selecting channels targets etc are identical Here we cover the main setup options that apply across various analysis modules For setup options specific to one analysis module please refer to the individual chapter referring to that particular analysis module Figure 1 shows the main setup options for creating a query AdEdge Air Browse UE Terrestrial Network All chs Cyernight eis E Perioda id S Analysis 1 daw 06 09 10 Spoks Breaks Daypart 35 Interval Fromo all daw miniset Frogramme 4 BA Targets Air Log Share of viewing Universes National Reach a Prog Grid Duplication Channels TotalTy Migration Wie m T 1 Switching m If HD Planning m v2 EE m T 2 1 Benchmark m ah Stagger Campaign Plan T Select all ITV341 Campaign I Manager Intranet GE Analyse REF Share bo Daily Reach P b Run Figure 1 Query Setup 1 Area Picker see page 8 2 Period Picker see page 9 3 Daypart Picker see page 12 4 Target Picker see page 17 5 Index Target see page 29 6 Universe selection see page 30 7 Channel Picker see page 34 8 Analyse Options see page 37 Each of these functions is explained in more detail below Tec
65. 48 7 148 7 149 1 149 1 145 0 155 5 150 1 153 3 143 3 163 4 Program Titles BBC 1 BBC 2 ITV1 CH4 five Bbcnews at Eggheads London tonigThe simpsons Home and a Live from stu In the Switching section only the viewers that were marked up are displayed In the example above a dynamic target has been created on viewers watching Five at 17 54 We can then see where these viewers came from in the preceding minutes and where they went As viewing data includes guest viewing and dynamic target groups by definition do not the number of 000 viewers can be greater than the universe size of the dynamic target group TechEdge ApS 2015 105 148 Support grouptechedge com 10 DYNAMIC TARGETS 10 1 Defining Dynamic Targets Dynamic target groups are defined by viewing behaviour rather than demographic information e g all viewers of Coronation Street last week rather than Adults ABC1 It is possible to create a dynamic target groups based on viewing to spots breaks programmes days weeks months years or any combination of these It is possible to create dynamic target groups from either the List view or the Crosstab view In the Crosstab right click on a cell to create a dynamic target based on all viewers behind that cell e g in the example below the dynamic target will be based only on people who viewed on Tuesday In the List view dynamic targets can be created by double clicking on a line of data
66. 518 7 4860 9 124 9 677 9 24 9 29 0 3 Ti 7 3 135 3 18 1 14 6 147 9 531 7 Planet s funni Countryfile 19 00 4656 9 5172 8 50 3 280 7 8 3 32 0 732 7 80 6 475 3 18 4 8 8 462 6 Dancing on ic 19 15 5600 7 5808 3 137 8 216 4 45 7 11 3 844 6 46 3 278 9 6 7 12 9 297 2 820 6 19 30 5975 9 6345 2 13 0 11 5 i23 gt 603 0 935 5 16 4 79 9 18 4 17 0 258 4 584 4 Channel 4 ne 19 45 6656 5 6686 9 41 1 50 5 20 5 89 6 642 8 1064 9 r 36 8 5 8 n 245 0 397 2 I robot Antigues roadshow 20 00 5399 9 5636 5 89 4 68 7 20 5 529 5 1020 0 322 3 156 5 289 7 78 9 741 5 2220 8 es of top g Falklands mo 20 15 6063 5 6097 2 238 3 236 6 17 3 14 5 750 5 RSG 126 5 83 6 59 3 s 385 5 949 4 20 30 6597 4 6440 7 45 2 269 6 31 8 11 6 512 5 1067 1 4 8 100 2 45 9 210 9 534 7 Live celebrity 20 45 6562 0 6625 0 i Ae 88 2 5 9 22 0 496 4 788 8 r Br g 164 3 77 5 26 3 353 0 795 0 linstairs dawnstairs Figure 120 Migration module Please note that when using a time band resolution higher than the minimum in general 1 minute AdvantEdge will calculate and display the number of viewers entering and leaving across the starting time of the time band This is measured from the starting time of the time band and the chosen interval For example if the resolution is 15 minutes and the time is 18 00 then e The displayed Entering figure will be the number of viewers who start their viewing between 1746 and 1800 and end their viewing after 1800 e The figure for Leaving will be t
67. 8 Support grouptechedge com Universes Wwe Universe EF System Universe El ae HU Budapest Create System Universe Add User Universe Edit Delete Remove User Universe Options fw Activity fv Pla Move To Archives System _ _ _ _ S eso Ss Select All Clear All Set s User Default Clear 45 User Default Show Users w Show Only Hungary Show alpha sorter Import From File Figure 34 Show only Show alpha sorted This option will apply alphanumerical sorting to the items in the list Create System Universe Add User Universe Universe section only When adding new items to the Universe list you can choose from two different options Create System Universe will open the universe creation window allowing you to create new universes These will automatically be stored under a System Universe user and are identifiable by a globe icon next to them in the Universe list When User Rights are enabled in an installation the user rights password will be required to create a new System Universe meaning that only administrators can add new items The second option is to Add User Universe Any user can do this without needing the user rights password Selecting this option will open the Target Picker from where you can select existing target s to be added to the Universe list including dynamic targets if required or create a new target that will be added to both t
68. 9 5 Sky1 08 10 10 13 02 52 TVR By Channel 34 0 Sky1 08 10 10 14 02 32 33 4 Sky 1 08 10 10 14 59 55 S OK Cancel 56 5 Sky1 08 10 10 15 59 24 84 6 Sky1 08 10 10 18 59 17 259 6 Figure 103 Include Ratings by Channel Two new units are available in the Programme List TVR by Channel and 000 by Channel In the example above I have selected 000 by channel so against each programme on Sky1 and I can see what the average audience was on ITV2 and E4 in the same slot Include Share by Channel As above but the unit available will be Share by Channel Please note that both options Rating by Channel and Share by Channel can be run together if required Include Average Age Selecting this option will add two additional metrics to your output Average Age and Median Age Include Peak Time This feature enables you to quickly find out the highest rating minute within a programme or series of programmes Selecting this option will add three new units to your output Peak 000 the maximum audience in 000s during the programme Peak TVR the maximum TVR during the programme Peak Time the time of the maximum rating during the programme Please note this feature is not available when running US data TechEdge ApS 2015 86 148 Support grouptechedge com Include Lead In Lead Out This calculates how much a programme s rating and share is higher lower than the surrounding minutes To set up the benchmark parameters
69. Av Mins all TVR or Daily Reach e Channel Group The data can be viewed as individual channels default or grouped together in station groups e Value by channel select the unit to be displayed in the dialogue box for individual channels e Program title information Program title information refers to the top programme boxes that are overlaid on the chart Here you can change the unit s displayed in these boxes e Time By default the summary information in the dialogue box will match the daypart selected for the chart You can change this by deselecting Same as chart and entering a daypart e User Default After adjusting the settings to fit your specific needs press user default to save them The dialogue box size can be adjusted by dragging horizontally and vertically on the sides and the box can be moved by grabbing it with the cursor and moving it with the mouse TechEdge ApS 2015 70 148 Support gr ouptechedge com Other Options Note that by right clicking anywhere on the Air Browser window you will get the following options Show key figures will show black dialogue box Show program figures will display a box with programme title information Colours allows you to change background fonts etc Colours detailed amp layout allows you to edit the colours and the layout for the Air Browser view data values and set export and print settings Copy chart copies the chart to the clipboard S
70. Bbc news at ten Later live with jools Itv news at ten amp wea Csi ny Report TVR 8 03 TVR 1 29 TVR 3 82 TVR 2 38 Traffic Light 22 30 Nesii 7 89 Time Tormented lives re Homes from hell 000 U W 1 362 5 f Switchi TVR TVR 1 49 TVR witching 23 00 4 ghar 14 85 6 40 Share 11 03 DEGERI Time Slot Winner 000 U W 1 864 5 be 000 U W 1 309 9 Russell brand doing lif TVR 1 25 C TVR 3a onders of the solar s TVR 0 34 Share 8 15 TOS 23 30 Taken in broad dayigh at api aie si 2 62 900 UN 136 Migration Share m 0 56 000 UA 197 1 Navigate 000 UA 319 0 TVR 0 64 Days i Late night poker 240 og 0 10 The zone challenge ja TVR 0 20 ag haan ate TVR Ac Share 3 25 aoli Ee Figure 112 Duplication in Programme Grid Click on next to Duplication to set the reach criteria that must be met to define a viewer Duplication can be used across days and channels To see the duplication of several programs in a group use the cursor to select the programs while pressing Ctrl Persistence Selecting Persistence shows percentage of viewers for each programme who went on to watch the next programme in the schedule Unlike Duplication it is not necessary to select a base programme since persistence is always between adjacent programmes in the schedule For example in Figure 113we can see that 49 of CSI Miami viewers on Five at 2100hrs went on to watch CSI New York at 2200hrs TechEdge A
71. CED Bookmarks the Period input box a gt i AdvantEdge User Manual EHE 1 SETTING UP A QUERY 1 1 Reporting Areas 1 2 Selecting Date 1 3 Dayparts Daypart selection Dayparts can be select 1 5 Index targets El 1 6 Universe activity Share of Viewing modt and nlatharm tarnante If you would like to receive feature sheets highlighting new developments in AdvantEdge please email support grouptechedge com to be added to the mailing list We also welcome your comments or suggestions Thanks TechEdge Support team TechEdge ApS 2015 2 148 Support grouptechedge com 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 2 2 2 3 2 4 2 9 2 6 2 7 2 8 TechEdge ApS 2015 3 148 SETTING UP A QUERY Reporting Areas Selecting Date Periods Period Picker Date Mnemonic Codes Dayparts Daypart selection Selecting saved dayparts Creating quick dayparts Creating advanced dayparts Targets Selecting Targets Creating targets Target Segments Target Profiler Multi Target Profiler Auto Created Targets Sample TV Sets Co Viewing TS Interval UK only Target mnemonic codes Grouping targets together Index targets Universe activity and platform targets Show Users Show Only Country Name Show alpha sorted Create System Universe Add User Universe Universe section only Difference between Universe and Platform Channel selection Quick selection Channel picker Cha
72. Channel Unique Programme Tite Target A 16 34 OK Cancel Figure 63 Advanced filter 2 3 Split view By entering the List View and pressing the Split view button in the top right hand corner you can see both List View and Crosstab outputs simultaneously This can be particularly useful when using features such as Mark or Delete in the List View see page 51 as it allows you to see the changes reflected in the crosstab information in real time TechEdge ApS 2015 55 148 Support grouptechedge com WA Browse Programmes 20 09 10 gt 26 09 10 UK Terrestrial Network All chs pa Program List E4 20 09 10 06 50 00 E4 20 09 10 07 35 00 E4 20 09 10 08 00 00 E4 20 09 10 08 55 00 E4 20 09 10 09 55 00 E4 20 09 10 10 20 00 E4 20 09 10 11 20 00 E4 20 09 140 12 10 00 E4 20 09 10 13 05 00 E4 20 09 10 N 3 35 00 E4 20 09 10 14 05 00 E4 20 09 10 14 35 00 E4 20 09 10 15 05 00 E4 20 09 10 16 00 00 E4 20 09 10 16 25 00 E4 20 09 10 17 00 00 E4 20 09 10 17 30 00 Mark E4 20 09 10 18 00 00 Mark E4 20 09 10 18 25 00 Mark E4 20 09 10 19 00 00 Mari ea aco Mark E4 20 00 00 Mark E4 20 30 00 Mark E4 21 00 00 Mark E4 22 00 00 Mark E4 22 35 00 Mark E4 23 05 00 E4 20 09 10 24 10 00 E4 20 09 10 25 10 00 E4 20 09 10 25 35 00 E4 20 09 10 26 00 00 E4 20 09 10 26 55 00 E4 20 09 10 27 40 00 E4 20 09 10 28 25 00 E4 20 09 10 28 45 00 E4 20 09 10 29 10 00 E4 20 09 10 29 30 00 Lniverse Filter 07 34 59 07 59 59 08
73. Crosstab Content Filter and Crosstab Filter List Filter works with programme spot list views The filter is applied to all items in the programme or spot list Please note that after applying List filter the figures in the Crosstab view are based on the filtered items Activate the filter by clicking on the Filter button and select List Filter TechEdge ApS 2015 52 148 Support gr ouptechedge com VA Browse Programmes 31 08 15 gt 06 09 15 UK Terrestrial Network CET 0100 Er Program List CrossTab User Markup Channel Date Starttime Endtime Durmin Programme Title BBC 1 31 08 15 19 59 25 20 30 25 31 Eastenders my 31 08 15 20 30 29 20 56 43 26 Coronation street BBC 1 01 09 15 19 28 54 19 58 17 29 Eastenders BBC 1 02 09 15 19 58 14 19 59 43 1 Bbc news BBC 1 02 09 15 20 00 52 20 59 15 58 The great british bake off BBC 1 03 09 15 19 30 00 19 59 59 30 Eastenders BBC 1 04 09 15 20 00 00 20 29 59 30 Eastenders BBC 1 05 09 15 19 15 00 20 34 59 80 Strictly come dancing launch TV 05 09 15 20 15 00 21 29 59 75 New the x factor TV 06 09 15 19 45 00 20 59 59 75 New the x factor gt oh L 10 progs Filtered lines Figure 60 Activating Detail filter It is possible to filter on all the units selected in the list view Select the unit by clicking on the blue variable name The filter defaults to show Top items click on Top to change this e Top Display t
74. Eve i Film a i e E m E m Select all E m m PE Analyse m m E m E m m 2000ad predator HI Find EA Period All Spots Figure 83 Pick Brand menu Create Brand ta Save as WV Pick Cancel Use the Create tab to find particular brands or advertisers The list of parameters available varies by country but typically includes fields such as Advertiser Agency and some brand categories Click on a parameter on the left hand side to search within that parameter iG Brands Schedules Create ie United Kingdom Advertiser 8 015 Brand TVE Agency WA 0 finance Al Re w Major category w 0800 reverse l 4 tid category W 08000 mumdad Hinor categom 0800z S Holding Compa 1 up games Find m 4 10 years younger ts Brard BARB m 100 aker wood vis Brand T Eye p a 1 pictures Find coca cola Film Code H WA 111pix com l l i Dimension Use visible ree gt 118866 W 118trades com Where Any gt w 15 marketing C End ll ist class legal C Start WM ist step laser ther W 20008d direct yox Cancel zl 4 W 20th century fox E i W 2istcentury prodrict A 247 support service fa p a 336 caravan co v lt 2 lt s mT gt Figure 84 Search function in Spots TechEdge ApS 2015 Fel Period All Spots 12 148
75. Figure 130 Exclusive OR for two target groups left and three target groups right e Once you are happy with your selection click Save to save the target as a new Dynamic Target 10 8 Analysing on individual panel members By right clicking on a dynamic target group and pressing Edit each panel member s number is displayed individually TechEdge ApS 2015 111 148 Support grouptechedge com 4G Edit Dynamic Target Jog Area z fuk Full Network Event Days in period 1 1 440 minutes 19 target UK Terrestrial Network All chs A4 Angiysis type Heawy medium light analysis Copy Paste Load 3y Coview e 2 TV Set E i v Create as separate targets Cancel Figure 131 Edit Dyanmic Target From this section it is possible to separate the group into individual targets using the Create as separate targets tick box at the bottom of the window be warned this may result in creating a large volume of targets The panel member numbers can also be exported to Excel using the Copy button 10 9 Profiler Since dynamic targets are based on viewing behaviour rather than demography the Target Profiler can be particularly useful when working with this type of target Each dynamic target screen has a Profile button allowing you to instantly generate a demographic profile of your dynamic target For more details please see the section on the Target Profiler on page 20 TechEdge ApS
76. R 0 00 Share 0 00 000 U W 0 0 five A4 Tue 19 10 10 Ter Network LDN DS TVR 1 73 Live from studio five TVR 0 63 Five news at 7 TVR How to take stunning TVR 0 74 Programme Duplication Persistence Inheritance Motorway madness TVR TVR 1 79 Index Share 4 29 D00 UAV 1 023 4 Typology C Adhesion Csi miami Gross Migration T e ae 000 U W 2 029 5 Traffic Light Time ny Switching LS os Time Slot Winner 000 U W 1 362 5 TVR Migration Csi crime scene invest TVR 1 25 Navigate Share 8 15 000 UN 713 6 Days Ncis TVR A CA Share 000 U W Add Column Supercas En TVR 2A Prog fst Graph Numeric 000 U W as Excel Print H Save Options W Close This module is particularly useful for analysing and understanding specific events such as a new programme launch since it makes a variety of analysis types instantly available through the Analysis menu The resolution of the Programme Grid can be changed using the dropdown menu in the top left corner select between 5 10 15 30 and 60 minute resolutions The resolution can also be changed by right clicking on the time axis and here it is also possible to change the start and end time of the displayed grid It is possible to see more information about a single programme in the Programme Grid Just right click on the programme and choose Program Information TechEdge ApS 2015
77. TechEdge ApS 2015 26 148 Support gr ouptechedge com Browse Programmes 01 01 11 gt 19 09 11 UK Te 4 Program List l CrossTab Tage 000 AVG BOARDWALK EMPIRE 51 INDIVIDUALS 597 0 IND 4 TS 0 194 9 IND 4 7TS 1 60MINS 62 6 IND 44 TS 1 2HRS 25 1 IND 44 TS 2 4HRS 14 4 IND 4 T5 48HRS 25 IND 4 T5 8 12HR5S OO 0 6 IND 44 TS 12 24HRS 127 3 IND 4 TS 24 48HRS 110 9 IND 44 TS 48 72HRS 46 8 IND 44 TS gt 72HRS 101 9 Figure 26 TS Interval output Target mnemonic codes It is possible to create target consisting of sex and age by simply writing in the demography string 16 People of the age of 16 and over 19 50 People of the age between 19 and 50 W20 44 Women between the ages of 20 and44 M15 Men of the age of 15 and over When choosing multiple target groups separate by comma These mnemonic codes can be particularly useful in multi country installations when running data across multiple territories simultaneously For example typing in 3 will give you All Individuals in all countries even those where demographics start at age 4 In addition there are a number of UK specific mnemonic codes I Individuals 4 A Adults 16 99 Men Men 16 99 Wom Women 16 99 CH Children 4 15 HW Housewives 16 99 Grouping targets together It is possible to create groups of targets for example you can group all targets you use to produce a standard demographic profile From the Target Picker window
78. Ter Net all DS Pointless TVR 2 78 Share 12 64 The hairy bikers cook TVR 1 9 Share 7 30 Eggheads TVR 3 73 Strictly come dancing TYR 4 54 Coast TVR 3 67 Share 9 35 000 U W 2 100 4 Masterchef the profe TVR 6 10 Shere 14 44 OD LINN 3 456 3 Whites TVR 2 81 Harry and paul TVR 2 18 Later live with jools TVR 1 85 Newsnight TVR 1 45 Share 5 49 ODD LINN 820 8 Wonderland the britis 7 TTV1 A4 Tue 26 10 10 Ter Met fall DS OOD UW 1 562 0 London tonight TVR l Migration 4 0 BBC 1 E 9 2 BBC2 l 87 8 CH4 i 3 0 five 33 8 On 146 8 Any Share 11 46 O00 LAW 2 776 1 71 degrees north 5 26 Share 12 47 000 UW 3 011 7 Itv news at ten amp wea TVR 2 91 Hames fram hell 1 88 Share 7 4 000 LINN 1 077 1 Figure 116 Migration analysis in Programme Grid 7 3 Main Menu The alan titchmal Oe 17 00 00 17 59 59 CH4 A44 Tue 26 10 10 Ter Net all DS 17 05 Shere HOD UAV 2 024 5 nute meal TVR 276 2 08 Share 10 65 000 LI 1 579 8 301 BBC i i wil Bec 2 14 2 JL ITVi CH4 36 TF 2600 five pr F Of i Any 27 Share 3 55 OO LIAN 887 1 Ramsay s best restaur TYR 1 Share 5 449 OOD LAW 1 325 7 The million pound drop TVR 3 55 Share 11 17 OOD LAW 2 032 0 Seven days TVR 1 56 Share Bit five A454 Tue 26 10 10 Ter Net all DS Neighbours TVR Five news TVR 1 15 iL Home and
79. Y Remote ctrl TY Set Location Main Living room Kitchen C Adults room Child bedroom C Second living dining room C No special location Other location Unclassified location F H YCR present Ho Sky PYR present Other PYR present l DYD Player only present v Check all Clear all Teletext F Include teletext H Ee WV OK Cancel Figure 23 TV Sets menu TV Sets information acts as a filter on viewing e g in the example above only viewing that took place on TV sets located in a main living room would be counted in any analysis TV Set information has no effect on sample or universe Size Co Viewing Co viewing also referred to as mutual viewing works as a filter allowing you to analyse viewing of a target that occurred when they watched with other people present or conversely when they were watching alone For example if you choose Women as the main target group and children as an adjoining target group you will get ratings for women that have watched together with children All other viewing has been filtered out and the ratings will NOT contain any children viewing To create a co viewing target first of all open the Create Target window and create your base target as normal e g Women in the example above Next click TechEdge ApS 2015 24 148 Support grouptechedge com the co view button at the bottom left of the Create Target window to open the Co View window
80. a daypart overlap m Delta Index V Unit decimal calc precision m Spot Break Dropout Base fi minutes before first spot fo minutes after last spot 7 Save as System Default Figure 154 Calc Settings Default R amp F Frequency Range vx Cancel This changes the default frequency ranges displayed for the R amp F unit TechEdge ApS 2015 132 148 Support grouptechedge com PIB Place in Block Semantics This changes the semantics used to classify spots with a commercial break You chose how many spots should be separately classified at the start end of a break all other spots will be labelled Middle Changes here will be reflected when using any PIB dimensions in the Spots module Daypart Semantics By default a programme s start time must fall within a specified daypart to be assigned to that daypart This section allows you to select different criteria for assigning programmes to dayparts Spot Break Dropout This setting relates to the Spot Dropout unit available in the Spots and Break module By default this unit indexes spot rating in spot module and break rating in break module against the programme minute in the minute preceding the break but this can be changes to index against an average rating based on the selected number of minutes before and or after the break 15 6 Output Formats This defines the number of decimal places included for each unit type Please
81. aigns and categories against each other to establish at what level advertisers and brands are operating at It allows you to analyse large amounts of data in a graphical environment 14 1Flights The system splits spots by product and separates them into individual campaigns by 7 days of separation w Benchmark 27 campaigns Sm x Flights R amp F Analysis Campaigns Order Brand TVEye Major category Mid category Bmw cars fE N a i Qo La N 04 70 10 11 10 10 18 10 10 5 10 10 wg w41 w42 w43 Weeks w w Bmw mini Bmw x3 Eusp alfa romeo giulietta sel eee u Sus selle Eusp bmw cars Eusp fiat cross carline Eusp mb blue efficiency Fiat alfa romeo giulietta Fiat punto evo sfpl m t zus DEES Ford blue tag sle Ford mondeo btje Hyundai cars Nissan juke Peugeot 207 Peugeot cars Renault clio ue oa ott pas ome Z Saab 95 Smart car Subaru legacy Suzuki swift Vauxhall meriva zafra Volkswagen audi r8 eee ees OOOO Volkswagen golf OS E E m E Color TRP Campaign Monthly E Group 1 Groups Layout Campaign m Save Report lt s Close Figure 143 Flights TechEdge ApS 2015 123 148 Support grouptechedge com Order Clicking on a on the right hand side of the screen will drill down into the data splitting the flight by other dimensions e g Brand Advertiser Product Category etc The order of dimens
82. ain Defoe T Ledley Ki amp Ledley King inida Michael Dawson amp Michael Dawso FF peter Crouch amp Peter Crouch pe sae Figure 72 Filtering report user visibility Search by Title ici Report Manager It is possible to search reports by title by typing into the Filter text box This will filter the displayed reports to show only those report titles folder titles that contain the inputted text By default this will search across reports created in any module This can be restricted to searching for reports created in specific modules using the dropdown list TechEdge ApS 2015 63 148 Support grouptechedge com t Report Manager Mal Reports Right click to edit oY Tite O O O OOO Modue Period created Mote Z Z o Z o Jml spots a E 34 test2 Pre5pot 30 11 06 Time C3 34 test Prespot 30 11 06 S Mikkel Th CS a4 tests Prespat 30 11 06 E nissan X chips testi duration Spot oem 04 10 06 peat C3 Flighting Test PreSpot 01 02 13 a o CD GP Powerbank 2007 w49 51 test 3 4 PreSpot 30 08 07 a jen X Idols testi Oral B Spot 1809 05 251 20 10 06 El gy test C JIMJUK testi PreSpot 03 04 08 E test g JIM ktesti FreSpot 29 04 08 test5 zi Kanavaosuustesti SOW 06 13 10 06 g scheduler karma testil karma OSs 18 10 05 Time nh test Time id 11 09 12 TE C pews 08 M18 34 12kk testi PreSpot 11 01 08 Time CJ paws 08 W25 49 12kk testi Prespot 11 01 08 TechEdge CI PAG 2007 01 Pampers testi FreSpo
83. al romance 2 bill concert system of a down 2 bill system of a down N 80 top 10 biggest singles 81 top 10 biggest singles p 82 top 10 biggest singles 83 top 10 biggest singles 4 84 top 10 biggest singles 88 top 10 biggest singles 89 top 10 biggest singles 91 biggest singles 95 biggest singles 96 biggest singles 99 biggest collaborations ever airlock or how to say goodbye in space allo allo allo allo ha Hi Find 4 Title Filter gt gt EA Period All Progs td Save as WV Pick Cancel Index Universes N Channels View Clear all EK Analyse Figure 93 Pick Programme menu Use the Create tab to find particular programmes The list of parameters available varies by country but typically includes fields such as Programme Title and genre classifications Click on a parameter on the left hand side to search within that parameter Main Title 170 840 G Pick Jie whatever a teenage musical a 2hour Film haunted spooks 1920 bst 10 000 be close up E Film spooks run wild 1941 bst 120 minutes E Haunted spooks ost 2004 london to sydney marat Inside mi5 the real spooks bst 28 days later E Real spooks a panorama special a ier Search tile 7 4 Real spooks panorama special bst 4 aas bst 9 ite Spooks Exact Match bst a Pan Area bst a bst a bst a bst action in the north atlantic bst ai
84. alculate the TVR The sample used is the daily reach sample TechEdge ApS 2015 140 148 Support grouptechedge com 18 SPLIT VARIABLE amp UNITS 18 1 Units 000 avg Distribution of thousands in percent ATV Distribution of average viewing in percent ATV Contrib Distribution of ATV calculated in a Pan area universe Cost Distribution of total cost in percent Count Distribution of events in percent Duration Distribution of total duration in percent PanATV Distribution of multiple area average viewing in percent PanTRP Distribution of multiple area ratings in percent PanTRP30 Distribution of multiple area 30 equivalent ratings in percent PanTRPlin Distribution of multiple area 30 linear ratings in percent TRP Distribution of ratings in percent The ratings are not weighted by duration or any other index TRP avg h TRP avg v Distribution horizontal or vertical of duration weighted ratings in percent TRP30 Distribution of 30 equivalent e g ratecard weighted ratings in percent TRPlin Distribution of 30 linear e g duration weighted ratings in percent 000 Number of viewers in thousands 000 30 The number of thousands weighted for spot duration 000 avg The average number of thousands viewers for the events 000 max The maximum number of viewers for an event expressed in thousands 000 sum The accumulated 000s weighted for duratio
85. alculated dropout index calculated as Program share 100 average Share after X min Share before X min TRP dropout e TRP after X min This is the calculated TVR X minutes after the programme ended e TRP before X min This is the calculated TVR X minutes before the programme started e Dropout TR before X after X e This is the calculated dropout index calculated as Program TRP average TRP after X min TRP before X min TechEdge ApS 2015 88 148 Support grouptechedge com Al This displays appreciation by programme or on average This option only applies in countries that have appreciation in the data set Daily Reach Cover Daily Reach also referred to as Cover calculates the total number of viewers who came into contact with an individual transmission This differs to R amp F which is used to calculate the number of unique viewers across a SERIES of transmissions and the average number of transmissions they have watched As each individual member can only be included once in the calculation the actual weight of the panel members is usually used for the specific day which they were watching Ticking on the red arrow to the right of the button allows you to change the viewing criteria Reach Setup or choose to include some additional units in your analysis 1 channel W Daily Rea Reach Setup 3 min contin s Include Persistence Include Inheritance Include Avg Sess Length Fi
86. alendar Month 1 31 v Quarter Calendar Quarter X Year Calendar Year v 1 l yx E Report Data Setup Figure 150 System Settings Sample Size Demography The Sample Size Demography section allows you to specify the minimum sample size for 1 days 2 days 3 days R amp F Reach and Frequency sample The system will then display a warning if the sample size is below the set minimum TechEdge ApS 2015 129 148 Support grouptechedge com Programme Appreciation This allows you to set the programme appreciation sample and spot proximity Only applicable to installations with Programme Appreciation activated Sample Weights Allows you to switch between a weighted sample default and un weighted sample System Time Zone This section allows you to select a time zone only applicable in multi country installations Period Definition Change the definition used for weeks months quarters and years Video Directory Attach a video data base directory if available 15 2 Channel setup G Setup BAX E System Settings Channel Setup Channel Setup 5 Channel List E users Sorted by Standard Order E Cale Settings Sorted Alphanumerically Output Formats Text Export N Save as System Default CrossTab Save as User Default amp Multi Area Settings overrides system default Programme Karma Select all button Campaign Plan E channel Attributes Select All Channels E S
87. and makes it possible to instantly categorise viewers into 4 segments based on their viewing behaviour These segments are defined by the number of times they have viewed and their viewing duration The 4 segments can be saved as dynamic targets and used for in depth analysis or profiling TechEdge ApS 2015 108 148 Support grouptechedge com 5e Create Dynamic Target Heavy Medium Light Reach amp Freq Segments B E Segments qualification Period 15 10 15 Number of progs 71 Number of progs 71 Total duration 2 463 minutes 15 10 15 Duration 2 463 minutes Base UK Terrestrial Network 40 Definition Frequency Level 4 Avg minute per watched event 22 Segment 4 20 Segment B 44 Universe 8 087 Universe 4 711 Sample size 1 630 Sample size 1 013 z EE Profile E EE Profile J Save Segment 4 V Save Segment B wv a Seament C 12 Segment D 24 2 Universe 11 450 Universe 5 236 E Sample size 2 317 Sample size 1 142 Fs E EE Profile E EE Profile J Save Segment C J Save Segment D fed Save 13 14 15 17 18 20 21 22 23 24 25 26 27 28 frequency HE Save HE cony SS Print Sx Figure 127 Segment analysis The system creates a scatter diagram with 4 segments The x axis show the number of times a panel member has viewed and the y axis shows the number of minutes viewed By default AdvantEdge will automatically calculate the average frequenc
88. anged using the Index button in the top left corner Auto Created Targets The Auto Create Targets option automatically creates a number of targets by breaking down an existing target into its constituent parts For example if the base target selected is Men 16 34 by selecting Auto Created Targets you will create 19 new targets Men aged 16 Men aged 17 etc The amount of new TechEdge ApS 2015 22 148 Support grouptechedge com targets that can be created on the basis of any target depends on the available demographic levels in the target group To auto create targets select a base target from the Target Picker and right click then select Auto Create Targets from the menu E J User Defined Targets Sort by Title Selected Targets f Standard f Dynamic Sort Jw User pa Create Target lel Save Edit 4 t G z UK Standard Targets o i M 16 24 Adults W 16 34 Adults yo 1 Delete Del Edit Space Rename 1 1 1 J Create Group 2 2 t3 3 H 3 S Import From File M 55 64 Adults BE 65 Adults EB AB Adults y AB Men WM ABC1 16 34 Adults E ABC135 Adults W ABC1 Adults Filter Edit Find Ww Pick Cancel Figure 21 Auto Create Targets Profile Find Ctrl F Auto Create Targets Create Survey Target l Sample The Sample button is situated in the bottom left corner of the Create Target window This button al
89. ave chart to file saves the chart as a file Print chart Zoom full page expand the air browser to fit screen By pressing on the country flag at the bottom of the screen you can choose different a reporting area and switch between countries in multi country installations The calendar box next to the flag can be used to pick a different date to display data for while the buttons will move the date forward back by one day TechEdge ApS 2015 71 148 Support gr ouptechedge com 5 SPOTS MODULE 5 1 Selecting Brands Advertisers Press the Brands button to open up the Brand Picker menu Brand T Eye 40 569 Brand T 0800 reverse charge call line A 0800 reverse last airbender film co 0800 reverse step up 3d film compet 08000 mum amp dad reverse call 0800z 1 little indian bjork greatest hits 1 up all or nothing wrestling event 10 years younger live event 100 aker wood visitor centre 102 century fm radio 105 century fm radio 106 century fm radio 111 fishtales film 118 404 welsh directory enquiries 118trades com directory ist class legal solicitors ist step laser therapy 2000ad dead 2000ad direct hannibal dead 2000ad direct runner 2000ad hal 2000ad jurassic areas 4G Pick Brand Fe Period f i Brands emt Schedules BE United Kingdom H g amp Targets m Index m ategor m Siener Holding Compa m Advertiser 7 8 Channels Brand BARB a Brand T
90. away TYR Live TVR Five TVR Sire TVR Sea Csi r TVR csi TVR 0D Tsi TVR Shan Programme Duplication f Persistence f Inheritance TVR f Index C Typology Adhesion f Gross Migration f Report f Traffic Light Time f Switching f Time Slot Winner TVR f Migration in out Navigate Days The Main Menu in the Programme Grid allows you to change the information displayed in the Programme Grid Ncis Meci ni ee Add Column 4 Prog et Graph E Numeric ivb beach wi Excel Print H Save Options reesports ol Wo Close Figure 117 Programme Grid Main Menu Add Column Prog This option allows you to add another channel to the report Select the channel to add using the Channel button under Setup You can also choose which target you want to display for this channel and select the units you wish to display under Fields By ticking on Apply to all channels you can apply the selection to all channels in the report whilst the Save as Default button will set the current selection as the default for future runs Units can be reordered using the up down arrows in the Fields section TechEdge ApS 2015 99 148 Support grouptechedge com Setup Area UK Terrestria Channel Sky 1 Fields TVR Share ooo UA LI Index ja Target A4 L Profile Universe Nat apes Def oyalty Ir net L Daily Rea C Analysis Apply to
91. bal Channel Attribi Global Channel 4ttribe Global Channel 4ttribs Global Channel Attrib Global Channel 4ttribS Hour Options Ww Pick Cancel Ze Figure 50 Setting up the crosstab Ordering units and attributes in the Crosstab By select a unit in the Units pane and dragging it to another position in the list you can change the order of the units in the output Likewise you can drag and drop dimensions in the Rows Columns panes to reorder the data Crosstab Options Clicking on the Options button on the Define Table window opens the Crosstab Options window TechEdge ApS 2015 45 148 Support grouptechedge com Sub Totals I Horizontal Top 0 Boi Vertical C Left t C Grand Total Only 7 Hide Single Totals Figure 51 Crosstab options window Use the Sub Total section to toggle sub totals on off for columns rows and decide where these should be displayed When using subtotals by default AdvantEdge displays a subtotal for each unique combination of variables in the split TVR 0 1 0 1 0 2 0 1 0 1 0 1 0 1 0 1 0 3 2 9 1 0 1 4 1 0 1 0 0 2 0 3 0 2 0 2 0 i 0 i 0 2 0 3 Figure 52 Sub totals in crosstab It is possible to reduce the number of totals by activating Hide Single Totals in the Crosstab Options menu The crosstab will now only display totals when the split results in more than one record TechEdge ApS 2015 46 148 Support grouptechedge com
92. bution of channel groups Channel Group The defined group of channels Channel Origin The country the channels originally is broadcasted from For example V8 is a Dutch channel TechEdge ApS 2015 144 148 Support grouptechedge com Channels Split data by channels Concern Name of concern that owns advertiser Concern Code Concern Code Concern 2 Name of concern that owns advertiser sub level Contract Number The campaign the spot belongs to Cost Cost of event Cost 30sec Cost weighted by spot index Cost Class The cost code of a spot used to identify price Cost Local Cost in local currency Cross Promotion Flag if promo is for programme on another channel Date Splits data by date Daypart Daypart library Daypart Ratings distributed by dayparts Daypart Selection of daypart post analysis Daypart TRP Ratings by daypart Distributor Distributor Dur min Duration in minutes Dur Promos Duration of promo Dur sec Duration of event in seconds Dur Spons Duration of sponsorship billboard Dur Spots Duration of spot Duration Duration of event Duration sec Duration of event in seconds End date End date of campaign Episode Episode number Estim TRP Estimated rating Event ID Event ID Expected GRP Estimated rating Extended Title Full title Film Code Specific spot version code Film Code Additional film code title Film Code 2 Additional film code title level 2 Film Title Film desc
93. by a comma Please note that 0859 is actually 08 59 59 so if the daypart is meant to end on the hour this should be used instead of 0900 Ye Areas UK Terrestrial Network All chs zl Period id 1 day 30 08 10 Daypart 0700 0859 0900 1159 E Interval 2 dayparts amp Targets Index Universes National m Channels TotalTy A view Ivi l m ITV 1HD m IT 2 m ITV 2 1 m IT 2 Stagger m ITVS Select all ITV 3 1 a EA analyse R amp A Share p Daily Reach p b Run Figure 9 Typing in a quick daypart TechEdge ApS 2015 14 148 Support grouptechedge com Quick dayparts can also be made by clicking the Daypart button in Figure 10 and then clicking on the Time button in the top right hand corner Gs sing Ua Daypart Dayparts x l alal x Targets Sort jw User a Group Index g Adrian Edwards 09 0059 Universes Na 1600 1800 12 00 16 59 1800 2259 17 00 18 59 E channels 2100 2400 19 00 23 59 Wiew 4E Dayparts Demo Hours Mick x Peak Select all dit time interval o600 2959 EE Analyse OK Cancel F F E F F EI Create Edit Find ii ke save wf OK Cancel Figure 10 Creating quick dayparts This will bring up a dialogue box in which to enter your daypart Multiple dayparts can be added by pressing the Time button again Creating advanced dayparts To create a n
94. channels 7 9 4 7 Quarter 3 9 0 3 1 4 6 8 0 2 2 9 1 7 5 0 0 5 3 5 1 0 7 Fi 7 Region Repeat Status Title By Channel 4 Title By Channel 5 Title By Channel 6 Title By Channel 7 Title By Channel 8 Week date Units Ave Mins All AccT R Ave Mins mm ss All fi m rama WF AE A L 34 Program Lis CrossTab Channel Date Starttime End time Dur min Programme Tite Genre lmv2z eS swi 000 ww as TVR A4 E4 17 05 10 20 25 10 20 55 31 30 FRIENDS ENTERTAINMENT DO THE FUNNIEST THINGS THE WAGS STORIES THE REAL A amp E 326 1 0 57 E4 17 05 10 21 01 45 21 59 16 57 GLEE DRAMA SERIES SERIALS FILM THE 40 YEAR OLD V RUSSELL HOWARD S GO 1 806 0 3 17 E4 17 05 10 22 01 18 22 27 16 25 THE CLEVELAND SHOW ENTERTAINMENT FILM THE 40 YEAR OLD V EASTENDERS NCIS LOS ANGELES 1 586 3 1 03 E4 17 05 10 22 32 26 22 58 14 25 KING OF THE HILL ENTERTAINMENT FILM THE 40 YEAR OLD V BIZARRE ER 185 0 0 32 E4 17 05 10 23 00 00 25 04 04 124 FILM TOP GUN 1986 CINEMA FILMS CORONATION STREET THE WAGS STORIES INSIDE PRISON GANGS 105 6 0 19 E4 17 05 10 25 10 14 26 00 02 49 EVERWOOD DRAMA SERIES SERIALS ENTOURAGE SNOG MARRY AVOID COLD CASE 4 21 4 0 04 Fa 17 ne in TR NAN AT WHH on MY NAME IQ FADI ENTEDOTAINMENT THE DEA HIIGTIFE IINNED NAIN CAGE QA 117 nn Figure 108 Title by Channel in list view It is also possible to select the Title by Channel attributes in the Programm
95. chef the profe TVR 5 74 Share 13 80 000 U W 3 289 2 Whites TVR 2 58 Harry and paul TVR Later live with jools TVR 1 29 Newsnight TVR 1 49 Share 6 40 000 U W 855 1 Wonders of the solar s TVR 0 74 Share 6 20 000 U W 423 3 Bbc news TVR 0 10 Share 4 59 000 U W 59 3 Figure 109 Programme Grid output ITV1 A4 Tue 19 10 10 Ter Network LDN DS TVR 5 45 Itv news amp weather TVR 6 40 Emmerdale TVR 11 57 Grimefighters TVR Fiddles cheats amp scam TVR 5 49 13 21 Share 000 U W 3 146 8 71 degrees north TVR 5 92 14 50 Share 000 U W 3 390 1 Itv news at ten amp wea TVR 3 82 Homes from hell TVR 2 29 11 03 Shere 000 U W 1 309 9 Swingtown TVR 0 56 Share 5 45 000 U W 319 0 The zone challenge ja TVR 0 25 Share 4 64 000 U W 142 0 The zone qvc TVR The zone challenge ja TVR 0 00 The rockford files TVR 0 00 CH4 A4 Tue 19 10 10 Ter Network LDN DS TVR 2 60 Hollyoaks TVR 1 64 Channel 4 news TVR 1 34 Share 3 47 000 U W 766 7 Wedding house TVR 1 73 Share 4 16 000 U W 990 6 Ramsay s best restaur TVR 1 92 Share 4 69 000 U W 1 097 6 Seven days TVR 0 80 Share 2 72 000 U W 458 1 Russell brand doing lif TVR 0 34 Share 2 62 000 U W 197 1 Late night poker TVR 0 20 Share 3 25 000 U W 116 0 Fivb beach volleyball TVR 0 07 Share 1 98 000 U W 37 4 Freesports on 4 freez TV
96. click on Setup from the AdvantEdge home screen and then select the Calc Settings tab In the Prog Lead In Lead Out section you can specify how many minutes before and or after the programme should be used to create the benchmark iG Setup nal System Settings Channel Setup Cale Settings Print Setup Default R amp F Frequency Range Users itm l5 a cere Output Formats PIB Place in Block Semantics Text Epa Distinguish between CrossTab Multi Area Settings First 2 spots middle Last 2 spots Programme W Always dassify end spot as Last if more than 1 spot in break Karma Always dassify as middle spot if numbers overlap in break Campaign Plan Define single spots in break as solus Channel Attributes Source Editor User Rights Template Schedule Area Setup ii United Kingdom Daypart Semantics f Start Time must be within daypart End Time must be within daypart Start AND End time must be within daypart Start OR End time must be within daypart Daypart must overlap Karma daypart overlap Delta Index J Unit decimal calc precision Spot Break Dropout Base ji minutes before first spot jo minutes after last spot Prog Lead In Lead Out Base A minutes before programme fo minutes after programme T Programme Competition Tite Match w OK Cancel eA Report Data Setup Figure 104 Prog Lead In Lead Out Setup
97. culate the number of unique viewers across a SERIES of events and the number of times they have watched these events As each individual member can only be included once in the calculation the actual weight of the panel members is used for the specific day which they were watching Ticking on the red arrow to the right of the button allows you to change the viewing criteria Reach Setup or choose to include some additional units in your analysis 1 channel W Daily Rea Reach Setup 3 min contin nclude Persistence Include Inheritance Include Avg Sess Length Figure 47 Daily Reach Cover menu TechEdge ApS 2015 42 148 Support grouptechedge com By default activating Daily Reach adds three additional units to an output Daily Reach 000s Daily Reach and Av Mins viewers This latter unit is also referred to as ATS Average Time Spent and is the average number of minutes watched by viewers people who fulfilled the Reach criteria in the target group This variable has several different calculation methods depending on country please contact Support for more information This should not be confused with Av Mins all also referred to as ATV Average Time Viewed which is the average minutes watched by ALL people in the target group including non viewers In addition the following units can be activated via the Daily Reach menu Include Persistence Selecting this option makes three additional units avai
98. culated as the age where the accumulated viewing reaches the 50 mark Include Peak Time This feature can be used in Time and Programme modules and enables you to quickly find out the highest rating minute within a programme daypart or series of programmes This will add three new units to your output e Peak Min 000 for each programme daypart the max audience in 000s during the programme daypart e Peak Min TVR for each programme daypart the max TVR during the programme daypart e Peak Min Time for each programme daypart the time of the maximum rating during the programme timeband Please note that this feature is not available when running US data For example What is the highest rating the programme EastEnders has achieved this year e Runa Programme query on EastEnders year to date with the Include Peak Time option activated e Inthe Programme List view add the Peak Min 000 TVR Time unit s to the output e Sort the Peak Min 000 or Peak Min TVR column descending to see the highest rating achieved by EastEnders in the year to date and when this peak minute occurred TechEdge ApS 2015 40 148 Support gr ouptechedge com A Browse Program 2 Program List E crosstab Find Fehon e aae Endtie Ours ropeme Ta e Pook 000 Posktan TVR AtGr Peak Tw At6 BBC 1 01 01 12 19 00 33 20 07 11 66 Eastenders 11 370 4 23 3 20 06 BBC 1 02 01 12 19 58 41 20 31 40
99. d as dimensions in the List or CrossTab views Up to 10 fields can be used per channel In the example below a custom channel genre classification has been applied to channels in the Local CA1 field The Global Channel Attributes are set by TechEdge and can only be changed by us Gs Setup System Settings ine 2 Area United Kingdom Y Show predefined attributes Print Setup Channel LocalCA1 Local CA2 Local CA3 Local CA4 Local CAS LocalcA6 Local caa Users Sky Real Lives Stagger Lifestyle E Calc sittin Sky Real Lives 2 Lifestyle ape m Sky Real Lives 1 Lifestyle ext Expor Sports CrossTab Sky Sports 1 Spat Multi Area Settings actin Programme Sports Karma Sports Campaign Plan Sports Channel Attribute iv Sports Source Editor j Sports Area Setup j Sports ES United Kingdom jv Sports Sports Sports Sports Sports Sports Lifestyle Music Miusic Sports Find Channel Export Load Reset Figure 158 Channel Attributes TechEdge ApS 2015 136 148 Support grouptechedge com 15 14 Source Editor This section allows you to add a data source for each dataset e g the data provider This will then appear in the header record of any AdvantEdge exports 15 15 Area setup In multi territory installations each country will have its own Area Setup page accessible by clicking on the corresponding country flag Be extremely careful when making changes in Area Setup as the default valu
100. dge com System Settings Channel Setup Print Setup m Target Picker User Visibility All users es Tatc S ttings Current user ee JV Password protect CrossTab N Standard target user 7 Multi Area Settings Programme Save as System Default nan 7 Save as User Default Campaign Plan ar Channel Attributes Source Editor Area Setup 8 United Kingdom Adrian Edwards Test Run as Run as Default User Run with Selected User m User rights J Enable user rights J Show only current users definitions Import Profile Figure 153 Users 15 5 Calc settings E Seep TT JOS System Settings Calc Settings Channel Setup Print Setup m Default R amp F Frequency Range Users 1 to 57 Output Formats PIB Place in Block Semantics Text Export Distinguish between CrossTab Multi Area Settings First 3 spots middle Last 3 spots Programme JV Always classify end spot as Last if more than 1 spot in break Karma l I7 Always classify as middle spot if numbers overlap in break Campaign Plan Define single spots in break as solus Channel Attributes Source Editor Daypart Semantics Area Setup Start Time must be within daypart SHB United Kingdom End Time must be within daypart Start AND End time must be within daypart Start OR End time must be within daypart Daypart must overlap 7 Karm
101. e Crosstab TechEdge ApS 2015 91 148 Support grouptechedge com 7 PROGRAMME GRID MODULE The Programme Grid module is most often used to look at one day of viewing across multiple channels or one channel across multiple days Although it is possible to run multiple channels over multiple dates it does become harder to work with the output The module produces a grid output with time bands running vertically and channels days across the columns Programme titles are then marked in the grid in the relevant slot Programme Grid 30 18 30 7 19 00 7 19 30 20 00 20 30 7 21 00 7 21 30 lt 2 00 4 M 23 00 23 30 7 24 00 7 24 30 25 00 47 25 30 26 00 7 26 30 7 BBC 1 A4 Tue 19 10 10 Ter Network LDN DS TVR 7 95 Regional news and we TVR 9 95 The one show TVR 8 05 Eastenders TVR 15 78 Holby city TVR 10 39 Share 24 98 000 U W 5 951 6 Traffic cops TVR 7 63 Share 18 70 000 U W 4 372 9 Bbc news at ten TVR 8 03 Tormented lives TVR 3 25 Share 14 85 000 UAV 1 864 5 Taken in broad dayligh TVR 1 33 Share 13 15 000 U W 763 3 Sign zone see hear TVR 0 39 Sign zone natural wor TVR 0 27 Share 9 53 000 U W 157 2 Sign zone e numbers TVR 0 00 Share 0 00 ann fi LAA aa BBC 2 A4 Tue 19 10 10 Ter ann ach S TVR 3 66 Strictly come dancing TVR 4 22 Coast TVR 3 52 Share 9 08 000 U W 2 014 0 Master
102. e 86 User defined brands gt Schedules Sort by WMV User Single Brand It is possible to create groups of brands by pressing the Groups button at the bottom of this screen This will give you the option to create new group edit an existing group or delete a group If you choose Create Group you can select entries from your user defined brand list to add to the new group If more than one user defined brand is chosen and there are overlapping brands in the categories it is possible to make sure these brands are not calculated twice by ticking on the Single Brand option 5 3 Schedules This feature allows you to create your own schedules from selected spots in the spot list crosstab view These can be used for what if scenarios and multiple schedules can be combined Create schedules by marking up spots in the Spot List or crosstab right click and select Save as Schedule 4 Browse Spots 70 09 10 gt 76 09 10 UK Full Network Spot List CrossTab A hlusic 4hlusic Microsoft Microsoft windows T a E E E a a a a a a a a 4Music Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Alibi Figure 87 Creating a spots schedule 20 09 10 20 09 10 20 09 10 20 09 10 20 09 10 20 09 10 20 09 10 20 09 10 111223 11 46 05 18 45 14 17 45 35 18 46 52 19 51 35 20 29 45 20 47 11 22 08 42 22 29 10 TechEdge ApS 2015
103. e after event Prog After extended Extended programme title attached to the spot or break Prog Before The programme name after the event Prog Campaign Identifies the program in which the spot was connected to Prog Class Program classification program break other etc Prog Class Type Program classification program break other etc Prog Group User defined groups of programmes Prog Type Programme classification programmes breaks promos etc Prog Type 2 Programme classification programmes breaks promos etc Level 2 Promo Count Number of promos Promo Group User defined groups of promos Promo Name Name of promo Promo Target Target group for promo Promo Type Type of promo Generic Coming soon etc Promos in break Count of promos in break Quarter Quarter of year Quarter Hour 15 minute intervals Region Reporting area Reporting Area Broadcast areas Segment Number Identifies the chronology of individual parts of a program Sold Signifies if a spot was sold in the broadcast region Spons Count Number of sponsorships in break Spons in break Count of sponsorships in break Sponsor sponsorship billboards Sponsor Count sponsorship billboards count Spot Class Type of spot for example sponsorship and commercial Spot Count Number of posts Spot ID Spot identification code Spot Type Classification of spot type Commercial sponsorship promo etc SpotIB count As PIB count but only for actual commercials
104. e it to be added to your AdvantEdge install please email support grouptechedge com The purpose of this feature is to exclude dates form the period of channel based on the active period as displayed in the channel picker Se Time Channel Picker Default User defined groups Discovery 30 22 07 15 02 08 15 e DISCOVERY CHANNEL Italy 01 04 07 09 11 15 Discovery channel Stagger Italy Discovery channel 1 Italy 30 11 08 09 11 15 e DISCOVERY CIVILISATION 01 04 07 02 08 08 DISCOVERY SCIENCE 01 04 07 09 11 15 DISCOVERY TRAVEL amp LIVING 01 04 07 09 11 15 Discovery World Italy 05 01 14 09 11 15 Discovery World Internal Italy 09 10 11 04 01 14 Figure 46 Active channel period This active period is defined by the presence of viewing on the channel The From data is the first date where we have viewing on the channel in AdvantEdge and the To date is the last date where we have viewing When the Include only active channels option is activated then dates outside of the selected channel s Active period are not included in average calculations in the Time module This is equivalent to deleting the records for the inactive dates from the list view Daily Reach Cover Daily Reach also referred to as Cover calculates the total number of viewers who came into contact with an individual event This could be a day time segment or programme This differs to R amp F which is used to cal
105. e period rating whilst Traffic Light Interval 115 means that the programme rating is 15 higher than the reference period rating By default the Traffic Light Interval is set to show three categories red if lt 80 orange between 80 120 and green if gt 120 This can be edited in the bottom section of the Traffic Light Options window see Figure 1150 You can change the number of categories displayed by entering a value in the Number of Lights textbox and select which of the categories should be the middle range using the Index of Neutral textbox In the bottom left corner of the Traffic Light Options window is a Save as Default button This will save all selected options as the default for any future Programme Grid runs TechEdge ApS 2015 97 148 Support grouptechedge com 7 2 Time based analysis The bottom part of the Analysis menu has options for analysis based on time intervals Switching After activating the Switching radio button drag the cursor over the part of a schedule you want to look at This will automatically create a dynamic target based on viewing to this segment and give a visual representation of the audience flow of these viewers across the day This option should only be run when a Live activity is selected Time Slot Winner This highlights the highest rating channel in each interval in the report TVR This option looks at the highest rating interval in the report and then colour
106. e the benchmark to be calculated across This function uses weekday matching so for example by inputting 12 weeks for the benchmark calculation and running data for a Monday the benchmark will be calculated over the previous 12 Mondays A benchmark 000s and TVR is then calculated for each item in the Programme list based on the average 000s TVR for the programme s timeslot on the channel averaged over the last X weeks If Share has been included as a unit in the run then a benchmark share will also be calculated Up to 5 additional units are then available in the Programme List and or Crosstab views TechEdge ApS 2015 84 148 Support grouptechedge com Z Browse Programmes 01 12 13 Sweden CET AIA Program List CrossTab Main Title Benchmark TRP Index Benchmark Share Index Benchmark TEF Benchmark 000 Benchmark Share 40 Big brain theory 10 10 0 27 25 2 19 Deadliest catch 98 a1 0 28 26 1 84 Inside raising the concor 180 156 D28 26 2 74 Jungle gold 29 25 ner 37 1 63 worlds biggest 55 42 0 26 24 2 80 Total 6g 56 0 28 26 2 45 Figure 102 Benchmark units Benchmark TRP Index This is the programme rating TRP TVR indexed against the average rating for the timeslot on the same channel averaged over the past X weeks Benchmark Share Index As above but using Share figures instead of ratings This unit is only available when Share has been included in the run Benchmark TRP The average rating for the programme s timeslot
107. edge com 15 SETUP MENU The Setup button is located in the bottom right hand corner of the main AdvantEdge screen and allows you to change the system setup defaults There are up to 15 different setup sections in the system Depending on the setting it may be possible to save the selection as either a System Default or a User Default Saving a System Default applies the change to the whole installation e g other users will also see this change while Save as user default will only apply the change to your specific user profile 15 1System settings System Settings System Settings Channel Setup ample Size Demography Video Directory Print Setup Sample Size D h deo D Users 1 day sample 75 respondents f C Edge Video Clear Calc Settings 5 Output Formats 2 days 75 respondents B Text Export 3 days 75 respondents CrossTab R amp F Sample 75 respondents Multi Area Settings Programme Save as System Default Karma Campaign Plan Programme Appreciation Channel Attributes Sample size limit 50 respondents eT Spot proximity 10 max minutes after Programme ve as Sy faul BE United Kingdom Save as System Default Sample Weights Weights Use weighted sample C Unweighted sample System Time Zone 0100 CET v Single area V Area Time Zone Save as System Default Period Definition Week Monday Sunday ISO Save as User Default B vr wn i h aa 7 Save as System Default Month C
108. el Picker To recall a previously saved group switch the mode using the User defined groups tick box in the top left corner To edit a previously saved group right click on the group name and choose Edit It is possible to filter the channel user groups to only show a subset of users by clicking on the Filter button in the bottom right corner and putting a tick next to the user s you wish to see and then clicking Enable Filter and pressing OK The list will then show only the selected users The Options button in the bottom right corner of the channel picker allows you to search for channel names Find create folders New folder and clear all selected channels Clear Channel list views Channel list views are user made channel lists where only a relevant selection of channels is displayed For example you can set up a list view containing only sports channels or only channels operated by a particular broadcaster List views can be accessed from two places by clicking on the View button on the main screen or using the dropdown menu in the top right corner of the Channel Picker E Channels me TT Skanneri e Default 5 ar Sports Channels UETY fone Terrestrial User defined groups Select all ITV ka 2 channels Edit view list lt Add Edit views gt akFast GE Analyse Rr Share p Daily Reach P ITY 1 ITY Breakfast E IT 1 IT 1 HD b Run ITY Breakfast Uni ITY Breakfas
109. en 4 Lifestage 2 No of PVRs No of DVDs Children Channel 5 reception area 2002 2009 MB New target MM individuals Cable MSO old y J Find Add Target Colours 2 amp Save HE Copy gt Print W Close Figure 18 Target demographic profile The information is also displayed graphically It is possible to choose between several graphical outputs Bar chart line chart compass chart or radar chart The data can also be displayed accumulated by selecting the Acc radio button or as an Index by selecting the Index button Legends and data labels can be added by pressing mark and All graphs can be saved or copied to Excel Word or PowerPoint by pressing Save or Copy By right clicking on the chart it is possible to Edit Copy Print and save as well as move the image by dragging it with the cursor Multi Target Profiler It is possible to profile multiple targets at the same time to compare them First of all hold down Ctrl on your keyboard and click on the targets you wish to profile You can then right click and select the Multi Profile option TechEdge ApS 2015 21 148 Support grouptechedge com ai Pick bE ES So User Defined Targets bl sove cat ae Standard Dynamic Selected Targets g Create Target E Adrian Edwards ay Downton Viewers be ms Heavy EastEnders M inspector M Viewers ms V2 Corrie gt M Loreal Dynamic
110. equency range and or reach in 000s Index Index between the defined target group and a base target group TechEdge ApS 2015 142 148 Support grouptechedge com Index U Index between the defined target group and a base target group based on TVR avgU Index Share Share in targetgroup share in Index target group Last PIB The effect of being last in break measured by index of TRP of the last minute of the break divided by average break rating OTS Opportunity to see Avg Frequency See Chapter 17 FREQUENTLY ASKED QUESTIONS for more information Pan000 Pan area thousand of viewers PanATV Pan area Average Time Viewed PanATV mmi ss Pan area Average Time Viewed expressed in minute and seconds PanConsumption ATV calculated in a Pan area universe PanCPP Pan area Cost Per Point PanCPT Pan area Cost Per Thousand PanR amp F Pan area Reach amp Frequency PanR amp F000 Pan area reach amp Frequency in thousand of viewers PanRchFrq cust Customized reach amp frequency for pan area PanTRP Pan area ratings PanTRP avg Average Pan area ratings PanTRP30 30 pan area ratings PanTRPlin Linear ratings for pan area Peak 000 for each programme the max of 000 during the programme timeband Peak TRP for each programme the max of TRP during the programme timeband Peak Time for each programme the time of the max rating during the programme timeband PIB rel distribution of PIB rel PIB rel TRP Ratings by PIN rel
111. eriod as indicated in the folder name As these surveys used a fixed sample date the sample size will decrease markedly outside of this period so you should always try to use the correct survey for the period you are running When creating a survey target the sample size and universe displayed will automatically relate to the middle of the survey period TechEdge ApS 2015 114 148 Support grouptechedge com 12 ADVANCED ANALYSIS TYPES 12 1 Duplication This feature is available in the Time and Programme modules in the crosstab output and it requires R amp F to be selected in the Analyse options In the crosstab view press the Define Table button to select duplication units Duplication 000 Duplication TVR and Duplication from the Units list Other units cannot be displayed in the crosstab at the same time as Duplication units so selecting Duplication units will automatically remove other units from the crosstab Dimensions No of areas Orig Title Platforms Programme Title Quarter Quarter Hour Region Repeat Status Start time Columns Units Sub Genre Time sec Tite By Channel 1 Tite By Channel 2 Tite By Channel 3 Tite By Channel 4 Tite By Channel 5 Tite By Channel 6 Tite By Channel 7 Tite By Channel amp To Time sec Universe Options Rows Target i Channel Group Units E Unique sum E Dur hh mm ss TVA vert 6 Count Duration w 00 0 Pal 2 vert
112. es for each country have been set in order to calculate to the recognised market standard Uf Setup wives System Settings United Kingdom Channel Setup i E Print Setup Default Sample Users V Members V Guests Individuals by full demography Calc Settings Output Formats Spot R amp F si C Raw fe NBD Sample Middle day active 1 rossTa Multi Area Settings EE Programme Karma Universe file Derive from panel Campaign Plan amp Channel Attributes Rounding Source Editor DB2 rounding All decimals Dynamic Survey targets Guestfactoring Save as system default Reporting Area Default Spots UK Full Network Programmes UK Terrestrial Network All chs Viewing UK Terrestrial Network All chs N Save as system default va OK Cancel Figure 159 Area setup Default Sample Select whether Panel Members Guests should be included in the sample Spot R amp F Change the spot calculation mode between Raw and NBD Negative Binomial Distribution and select the R amp F sample mode Universe Sizes Universe sizes can be taken from a universe data file where applicable or calculated from the panel TechEdge ApS 2015 137 148 Support grouptechedge com Rounding For installation running UK data the decimal rounding employed has been designed to replicate Barb Database 2 Gold Standard data This option allows you to include all decimals in calculat
113. et for example the above settings would give four dynamic targets Sky One HV Nov 00 025 Sky One HV Nov 25 50 Sky One HV Nov 50 75 Sky One HV Nov 75 100 TechEdge ApS 2015 110 148 Support grouptechedge com 10 7 Combining Dynamic Targets By marking two or more dynamic targets in the Target Picker and right clicking on them it is possible to combine targets by selecting Combine dynamic targets from the pop up menu This will open the following window Combine 7 joc n jE S el Mode f Add f Subtract t Common f Exdusive OR Title Type Sample Unisize Sample Date Target Group A Programme 129 530 13 06 14 Target Group B spot 1 459 8 012 17 17 14 Combined target Combined target 1 546 8 356 12 12 14 Add all members in household Filter by target x GE Profile Panel Date 1271272014 wh Save Cancel Figure 129 Combine dynamic targets There are four modes to select from e Add adds the two targets together e Subtracts Subtracts the second target s viewers from the first target Blue arrows in the top right corner allow you to change the order e Common Finds the common viewers between the target groups e Exclusive OR For two targets this finds the unique viewers in each target and combines them into one target group For three targets it finds the unique viewers in each target common viewers among the target groups and combines them into one target group
114. et filtered by the general universe as a percent of the target with no filter In the example above this shows us that Adults 15 in Sky homes account for 48 of the total Adults 15 universe 1 641 424 3 422 001 100 48 e UniSize The size of the universe for each target filtered by the general universe chosen for the report e Sample The number of panel members in the target filtered by the general universe chosen for the report TechEdge ApS 2015 57 148 Support grouptechedge com e Guests The number of guest viewers included in the target filtered by the general universe chosen for the report 2 5 R amp F chart This output is only available in the Spot module when R amp F is ticked in the Analyse options The chart displays the reach and frequency build up during a campaign WA Browse Spots 06 09 10 gt 12 09 10 UK Full Network Q Spot List CrossTab HZ REF chart gt Chart h Spot Buildup Reach Curve A4 F Show Titles F Show Spots EE Frequency K Copy gt Print Target Ad Unit Reach X lt m po g Universe Filter Edit aS Excel a Print tal Save W Close 3 463 spots Figure 66 R amp F Chart The dropdown menu at the top left of the R amp F chart window allows you to toggle between actual spot build up or an average build smoothing the line The Frequency button allows you to select the frequency levels to be displayed on the chart If mul
115. ew daypart click on the Daypart button and then click the Create button at the bottom left of the window in Figure 10 The menu has three main options Quick Daypart Advanced Daypart or Intervals G Create Pie x Ea E coun ele Quick Daypart Time s 0600 2959 Add gt gt 1 daypart Advanced Daypart Title Add gt gt Time 0600 z 2959 To group l Add gt gt Intervals Add to individual groups To group fis min 0600 2959 Add gt gt E weekdays ALL Channels ALL Time zone specific l ld Save as Ww OK Cancel Figure 11 Creating advanced dayparts TechEdge ApS 2015 15 148 Support grouptechedge com Quick daypart Type in time s for the dayparts you wish to analyse When you have created your daypart s press Save as and name your daypart group Advanced dayparts Advanced dayparts allows you to name dayparts e g Breakfast Daytime etc and add them to a certain group First of all type the name of a folder in the Title dialogue box and click the Add button to the right of this to create the folder You will notice that the To group drop down menu automatically changes to the name of the folder you have just created You can now change the start and end time and click the second Add button to create a daypart in the group G Create Jeg Edit Group tl l 4 Gus peypat Breakfast Time
116. f Show Share as 0 0 1 0 is ticked on the share figures will be divided by 100 so they can be formatted as percentages in Microsoft Excel E g by default a share of 8 7 will be displayed as 8 7 in the output With this option enabled it will be displayed as 0 087 It is also possible to change the decimal separator and thousand separator as well as date and time formats used on screen and adjust column alignment 15 7 Text Export This section allows you to change the decimal and thousand separators and select date and time formats for saved files exportations and for data copied to the clipboard It is also possible to change the encoding of text exports between Unicode default ANSI and UTF 8 using the Text Export Encoding dropdown menu 15 8 Multi area settings For multi country installations this screen gives the option to control the behaviour of area handling hel Setup i a Multi Area Settings Channel Setup Print Setup Module defaults ain W Reset to Default Area when Navigating Between Modules Calc Settings Son Save as System Default ext Expor CrossTab soe Start Up Area Multi Area Settings Programme W Use Last Previously Used Area Karma Overrides Module defaults Campaign Plan Channel Attributes Source Editor Default Area Order User Rights oe l l Template Schedule Area Setup fe United Kingdom United Kingdom Save as User Default Save as System Defaul
117. five Target A4 Universe Nat ess i za ry Main 1 45 UW Add Column E l P Pri Graph 22 Numeric on tonight ar i l o l 1 60 ews amp wee Ea Excel Print i Save Options P mes erdale Ww Close 2fighters DOD LIAN Ba Street market chefs TVR 1 00 Figure 119 Add Graph Add Column Numeric Ter Net fall D5 000 U W Max 2 240 3 This option will display key figures for each interval in the chart the resolution will depend on the resolution set in the top left corner of the Programme Grid 5 10 15 30 or 60 minute Select the channel using the Channel button under TechEdge ApS 2015 100 148 Support grouptechedge com pg r w Planet cook The adventures of bot iO sob Freshly squeezed Litte princess TVR nos The mr men show ervi Roary the racing car Noddy in toyland Fifi and the flowertots Main w Add Column HO 0 A Prog Graph W 45 26 a UK Terrestrii ll eriod 51010 Period 261010 Share Channel five a ag E IE 42 Target Ad C Daily React i3 Universe Nat IE 59 a TVR 0 68 FLIANA 171 Excel Export the report to MS Excel Save Save a copy of the report template This can be retrieved through the report manager see page 62 Options This allows you to change the base for Share calculations from its default setting of Total Television TTV PUT 0 10 0 17 0 24 0 38 nao TechEdge ApS 2015 101 148
118. g pattern of a specific dynamic target group The Switching module locks the viewers selected and displays where they came from and where they went The module should only be run with a Live activity selected WA Switching Analysis Ne Switching Unit 000 UK Terrestrial Network A4 09 11 10 Switching Program Titles Time BBC 1 BBC 2 ITv1 CH4 five Other Non Viewers BBC 1 BBC 2 ITV1 CH4 five 17 48 2 793 8 1 293 1 2 026 3 2 188 0 1 554 7 7 030 1 43 218 8 17 49 2 849 5 1 253 1 2 064 4 2 265 5 1 583 7 6 925 3 43 163 3 17 50 2 872 2 1 256 0 2 107 2 2 325 8 1 583 1 6 938 5 43 022 0 17 51 2 874 7 1 280 2 2 148 6 2 305 3 1 581 7 6 914 2 43 000 1 17 52 3 041 5 1 305 3 2 040 8 2 325 1 1 579 6 6 957 3 42 855 2 17 53 3 037 5 1 370 6 2 038 8 2 395 5 1 555 3 6 918 1 42 789 0 17 54 3 191 2 1 414 1 2 037 4 2 439 8 6 997 6 42 657 8 17 55 3 542 9 1 519 0 2 147 4 2 474 2 747 7 7 009 6 42 664 0 17 56 3 775 3 1 598 9 2 093 7 2 433 7 728 4 6 794 5 42 680 3 17 57 4 180 2 1 829 2 2 494 7 1 458 6 731 3 6 601 0 42 809 8 17 58 3 637 1 2 311 5 2 746 1 1 210 4 808 4 6 677 1 42 714 2 17 59 3 718 8 2 304 1 2 915 1 1 418 3 794 2 6 656 5 42 297 8 18 00 4 018 5 1 889 2 3 229 6 1 577 6 907 3 6 571 9 41 910 7 Bbcnewsat Eggheads London tonigThe simpsons Home and a 18 01 4 197 5 1 806 9 3 393 0 1 682 8 941 7 6 499 0 41 583 9 18 02 4 375 8 1 900 7 3 518 4 1 675 2 917 9 6 449 6 41 267 2 18 03 4 395 3 1 853 5 3 685 8 1 704 2 910 5 6 427 4 41 128 1 18 04 4 540 6
119. gary a il Italy T Spain Select all ITV Breakfast FE analyse R amp F b Run Figure 3 Selecting countries in multi country installations TechEdge ApS 2015 13 09 10 imin minfsec MV Share p J Dailyreach gt TT Q Areas ITY Meridian all channels aj ITY East fall channels ITY Midlands fall channels ITY South West fall channels ITY Ulster all channels ITY Border fall channels ITY HTY West fall channels ITY HTY Wales all channels West Macro all channels Midwest Macro all chs Granada North Macro fall chs South East Macro Region all chs vt UK Terrestrial Network All chs Select all PE Analyse IT 1 IT 2 IT 3 ITY Breakfast v R amp F v Share b Dailyreach p UK Terrestrial Network All chs 13 09 10 imin Mivsec b Run Support grouptechedge com Click on the World button to bring up a list of countries and select the country you wish to run analysis on see Figure 3 By holding down the control key it is possible to select multiple countries 1 2 Selecting Date Periods There are two ways of selecting the date period you want to analyse in AdvantEdge using the period picker or by typing in mnemonic codes Period Picker Press the Period button to open the period picker dialogue box On the left hand side you can change the period resolution between years months quarters weeks and days Highl
120. get represents of the programme s total audience Gross Migration This displays the overall gross migration to from a channel for each programme in the grid This option should only be run with a Live activity selected TechEdge ApS 2015 95 148 Support grouptechedge com Traffic Light This feature creates benchmarks based on slot averages for each programme in the grid and colour codes each programme depending on its index against benchmark In the example below we can instantly see that programmes on BBC2 were performing above average from 1600 2030hrs Z Programme Grid BBC 1 A4 30 y Tue 19 10 10 Ter Network LDN DS BBC 2 A4 Tue 19 10 10 15 00 7 15 30 7 16 00 7 16 30 17 00 17 30 7 18 30 7 19 00 7 19 30 7 20 00 20 30 Figure 114 Traffic Light Report TechEdge ApS 2015 Ter Network LDN DS ITV1 A44 Tue 19 10 10 Ter Network LDN DS CH4 A4 Tue 19 10 10 Ter Network LDN DS Escape to the co 17 15 00 17 59 59 TL index 124 70 TL Refer 2 66 TVR 3 32 Share 13 10 000 UA 1 902 7 96 148 five A4 Tue 19 10 10 Ter Network LDN DS latter of marriad Programme Duplication Persistence Inheritance TVR Index Typology C Adhesion Gross Migration Report Traffic Light Time Switching Time Slot Winner TVR Migration Navigate Days Support grou
121. gramme parts Again the availability of this varies from country to country and is dependent on breaks being marked in programme logs Using the type button it is also possible to filter out programmes with less than a set number of transmissions After ticking the Minimum transmission box you will be asked to enter a number for minimum transmissions Type Prg Show Programmes wibreaks Programmes Individual parts Breaks all Total net rating Breaks selected Prog Total gross rating Promos in of Pra Sponsorships Minimum transmissions Off Air Announcement Z Other Cross Regional Bilboard Storing Home shopping All Clear Main Tite Transmissions A Unique by channel AOE wf OK Cancel AI DailyReach P CrossTab only Figure 100 Minimum number of transmissions By default the minimum number of transmissions will be calculated across all selected channels By ticking on the Unique by channel option this can be changed so that the minimum number of transmissions is applied on a per channel basis 6 5 Analysis settings Programme R amp F Adds Reach and Frequency units to the analysis The R amp F criteria can be changed by pressing the red arrow which appears when R F has been activated see page 37 Activating R amp F also makes duplication units available for selection in the Programme crosstab see page 115 Share When this option is ticked a Share unit will be available in
122. gure 106 Daily Reach Cover menu By default activating Daily Reach adds three additional units to an output Daily Reach 000s Daily Reach and Av Mins viewers This latter unit is also referred to as ATS Average Time Spent and is the average number of minutes watched by viewers people who fulfilled the Reach criteria in the target group This variable has several different calculation methods depending on country Please contact Support for more information This unit should not be confused with Av Mins all also referred to as ATV Average Time Viewed which is the average minutes watched by ALL people in the target group including non viewers In addition the following units can be activated via the Daily Reach menu Include Persistence Selecting this option makes three additional units available in the output Pers TVR Pers 000s and Pers These show how many or what proportion of viewers went from one programme to the next Persistence is always between adjacent items in the list view so by running a query on one programme title it is possible to look at persistence between multiple transmissions of the same programme e g to track viewer retention across a series Once persistence has been activated the Setup Main and Setup Following options in the Daily Reach menu can be used to define the reach criteria used TechEdge ApS 2015 89 148 Support grouptechedge com Include Inheritance
123. h P b Fun Figure 35 Quick channel selection Channel picker Clicking on the Channels button opens up the Channel Picker screen The cursor will automatically be in the Filter input box at the bottom of the screen Here you can type in characters to filter the channel list in the example below ITV has been entered in the Filter box so the channel list only displays channels that include these characters TechEdge ApS 2015 34 148 Support gr ouptechedge com Her Channel Picker Joes Default z f User defined groups Selected Channels 2 td Save as Group Name Area Name Area e IT l e IT 3 United Ki e ITVIHD Uni m4 United Ki amp IT 1 HD Breakfast ITV Breakfast Uni ITV Breakfast HD Uni e IT 1 Uni e IT 1HD Uni ITV 1 ITY Breakfast ITV Breakfast Uni e ITY 1 Uni 5 ITV 1 IT 1 HD e IT i1 Uni e IT 1HD Uni ITV Breakfast Uni ITY Breakfast HD Uni e IT 2 Uni e IT 2 1 Uni IT 2 Stagger Uni e IT 2HD Uni e ITY 3 e IT 3 1 Uni ITY3 Stagger Uni e ITV 4 lt l gt gt Options wf Pick Cancel Figure 36 Channel Picker screen By clicking on Any to the right of the Filter box it is possible to select only channels that start with the inputted characters Channels that have been selected at least once are represented by a light blue colour in the main channel list By clicking on the tabs Name or Area column headings y
124. hEdge ApS 2015 7 148 Support grouptechedge com 1 1 Reporting Areas The Areas button allows you to select the reporting areas s you wish to base your analysis on y Areas UK Terrestrial Network All chs UK Terrestrial Network IT London ITY Midlands ITY North West ITY Yorkshire ITY North East ITY Scotland ITY Meridian ITY East ITY South West ITY Ulster ITY Border ITY HTY Wales amp West m IT 2 1 m ITV2 Stagger m ITV3 Select all m IT Y3 1 ER analyse RBF b Run Figure 2 Selecting reporting area s 06 09 10 Share p J Daily Reach p In some countries the Areas button allows you to select reporting areas within the country These are usually based on geographic areas e g London within the UK or household reception type e g Cable and Satellite Homes Please note that not all countries are divided in this way Where applicable clicking on the Areas button will show the reporting areas available for selection Click on an area to select it for analysis or hold down control to select multiple reporting areas In the example below the ITV London reporting area has been selected In multi territory installations the Areas button is also used to select which country s you wish to include in your analysis Areas UK Terrestrial Network All chs Norway Sweden Finland Iit ii Holland X UK Terrestrial Network All chs NA Hun
125. hannel are output in the Programme module Persistence will always relate to the next programme in the schedule If the Programme Picker is used to restrict the analysis to transmissions of Coronation Street persistence will be calculated based on the next transmission of Coronation Street e Pers TVR For a transmission the audience in TVR s of this transmission who also saw the following transmission e Pers 000 For a transmission the audience in 000 of this transmission who also saw the following transmission Inheritance e Inher For a transmission the percentage of the audience in the main transmission who also saw the previous transmission Previous is defined Strictly relative as the preceding transmission in the extracted schedule Following is defined strictly relative as the following transmission within the extracted schedule For example if all programmes on a channel are output in the Programme module Inheritance will always relate to the programme TechEdge ApS 2015 116 148 Support grouptechedge com immediately before it in the schedule If the Programme Picker is used to restrict the analysis to transmissions of Coronation Street persistence will be calculated based on the previous transmission of Coronation Street e Inher TVR For a transmission the audience in TVR s of this transmission who also saw the previous transmission e Inher 000 For a transmission the audience in 0
126. he number of viewers who started their viewing more than 15 minutes before 18 00 and ended the viewing between 17 46 and 18 00 e The figure 000 U W displays the rating at the start of the timeband here 1746 e The figure O00 U W Avg displays the average rating over the timeband here 1746 1800 TechEdge ApS 2015 102 148 Support grouptechedge com The primary station can be changed using the dropdown menu in the top left corner Each station in the query will appear as a separate column together with TV On Off the number that were non viewers before after and Any Station The latter displays the migration to all channels including those not selected in the query The Columns button allows you to select how the information is displayed In the example above I have selected to show the minute audience in thousands 000 U W and the total number of switches that occurred across all stations in that minute Zaps I have also selected to see the number of people entering the primary channel ITV1 in this example the number of people leaving the channel and the net gain loss These columns can be ticked on off for example you may wish to only display the Net figures A Retention column can also be added to the report This shows the number of viewers in that timeslot who were also watching in the previous timeslot The columns menu also allows you to select the unit to be displayed in the En
127. he target list and the universe list Universes created in this way are stored by user name and are identifiable in the Universe list by a target icon next to the name TechEdge ApS 2015 33 148 Support grouptechedge com Difference between Universe and Platform Please note the difference between Universe and Platform Items in the Universe list are based on household reception capability taken from household demographics Platform information is taken from TV set information Selecting DSat households in the Universe list will give viewing in all homes with DSat reception capability but this could include viewing that took place on other platforms if there are households with multiple reception types Selecting DSat in the Platforms list will only give viewing that took place using the DSat platform viewing on other platforms will not be counted 1 7 Channel selection Quick selection It is possible to select a channel by clicking directly on the name in the channel list Multiple channels can be selecting by holding down the Control button on your keyboard The Select All button will select all available channels ce Areas UK Terrestrial Network 4ll chs 1 day 26 09 10 Daypart a5 Interval all day x Targets 16 1 target Index i Universes Mational Channels m ITV Stagger F _ITY3 Stagger cam em Tid ek annar 4 channels EE Analyse R amp P Share b Daily Reac
128. he top X ranked items e Bottom Display the bottom X ranked items e Greater than Display items with a value greater than X e Less than Display items with a value less than Y e Between Display items with a value between X and Y The List filter also gives the option to filter by all the split variables in the list view Select the option by clicking on the blue link to the right of By the default values is none For example this can be used to display top 10 programmes by channel when multiple channels have been selected for the run TechEdge ApS 2015 93 148 Support grouptechedge com VA Browse Programmes 31 08 15 gt 06 09 15 UK Terrestrial Network CET 0100 ae Program List CrossTab User Markup Ch Date Starttime Endtime Ourmin Programme Title BBC 1 02 09 15 20 00 52 20 59 15 58 The great british bake off 2 i BBC 1 31 08 15 19 59 25 20 30 25 31 Eastenders 1 BBC 1 03 09 15 19 30 00 19 59 59 30 Eastenders 1 BBC 1 01 09 15 19 28 54 19 58 17 29 Eastenders 1 BBC 1 04 09 15 20 00 00 20 29 59 30 Eastenders 1 BBC 1 02 09 15 19 58 14 19 59 43 1 Bbc news 1 BBC 1 05 09 15 19 15 00 20 34 59 80 Strictly come dancing launch 1 BBC 1 01 09 15 19 53 18 19 59 47 1 Bbc news 9 BBC 1 02 09 15 21 00 29 21 59 29 59 Kolkata with sue perkins 7 BBC 1 03 09 15 20 00 00 20 59 59 60 Eat well for less 6 BBC 2 06 09 15 20 00 00 20 59 59 60 Dragons den 4 BBC 2 04 09 15 21 00 00 21 29 59 30 The great br
129. hen be selected in the same way as standard targets M User Defined Targets Sort by Title Selected Targets Standard t Dynamic Sort pa Create Target e amp UK Standard Targets o e M 16 24 Adults ris 16 34 Men aaa ance n y D 7 UU EHTI BD 16 44 Adults i M 16 54 Adults y 16 54 Housewives o A 25 34 Adults O o M 25 4 Adults pe M 25 54 Adults i M 35 Adults be M 35 Housewives o o M 35 44 Adults e M 35 54 Adults e A 45 54 Adults e M 554 Adults h M 55 64 Adults e M 654 Adults o M AB Adults y AB Men e M ABC1 16 34 Adults oo M ABC1 35 Adults os M ABC1 Adults Figure 13 Target picker TechEdge ApS 2015 17 148 Support grouptechedge com It is possible to filter the target user groups to only show a subset of users Click on the Filter button in the bottom right corner and put a tick next to the user groups you wish to see and then click in Enable Filter before pressing OK see Figure 14 The list will then show only the selected users Please note that you can toggle between filtered unfiltered view by pressing Filter and ticking de ticking Enable Filter Pick G Target Channel Fil O _ M UK Standard Targets User Defined Targets User Defined Targets I Peter Crouch i Standard Dynamic z Standard Dynamic Michael Dawson I Ledley King E amp Adrian Edwards UK Standard Targets Gareth Bale
130. her Parameters Excel Ctrl E Export Settings Ctril Alt E Set as User Default Ternplate Set as System Default Template Figure 74 Right click on report title Copy Copy the report template TechEdge ApS 2015 64 148 Support grouptechedge com Paste Paste a report template Rename Rename the report Delete Delete the report Edit Open the query setup screen for the report Run Run the report Run Other Parameters This option allows you to change the Period Targets and or Universe parameters for the report For example I want to run a report called Top 20 for June July and August 2012 against Adults The original report was Saved with Individuals as the target and July 2012 entered as a period If I right click on the report and select Run Other Paramers I can enter my new period and target Figure 75 Run other parameters Run periods can be entered using mnemonic codes see page 10 or by using the period picker If multiple periods are entered the Separate Report by Group option will generate a separate report for each period entered After changing parameters it is possible to either run the report without saving changed using the Run button or save the changes to the report template using the Save button please note this will overwrite your existing report Excel This will run the report and export the output to Excel Export Settings
131. hips and promos Area The country or region in which the analysis is done Before Subject Categorization of subject before event Before Subject 2 Categorization of subject before event Sub category Before Subject 3 Categorization of subject before event Sub category Before Subject 4 Categorization of subject before event Sub category Bid Auctioned price of the event Block Code Break code number used to identify price of spots in the break Brand Group If a group of brand definitions is defined under brand when the analysis is set up each selection can be split using this variable Break Class Break class classification Break Code Break identification code Break Cost Cost of break Break id Break identification code Break Origin If the break was derived from the spotlog or the programme log Break Title Title of break Break Subject Categorization of subject of programme in relation to break Break Subject 2 Categorization of subject of programme in relation to break Sub categories Break Subject 3 Categorization of subject of programme in relation to break Sub categories Break Subject 4 Categorization of subject of programme in relation to break Sub categories Broadcast Type Event classification Campaign No Campaign identification number Campaign Title Campaign Title Category Category Category Code Category Code Channel Selected channels in analysis setup Channel group Per cent distri
132. idian weather E A4 Itv news amp weather ay A4 Itv news london NNNMNN p lt s 2 QI INAN oOo ooo lll j 8 H Filter Settings C Program Lis CrossTab Content 000 U W Top 5 Advanced Filter oss D universe Filter 406 progs Filtered cell content Figure 57 Crosstab Content filter The Crosstab filter applies filters directly on the result of the crosstab It regards the records in the crosstab table as simple records For example a Crosstab filter on the top 10 average ratings will reduce the records in the crosstab to show only the 10 records with the highest average ratings PA Browse Programmes 31 08 15 gt 06 09 15 UK Terrestrial Network CET 0100 ia Program List i Columns User Markup l A4 A4 A4 A4 A4 A4 A4 A4 Countryside 999 10 589 4 A4 Don t get done get dom 10 574 5 A4 The simpsons 15 418 2 oe t Filter Settings Program List CrossTab Content 000 ava Top Advanced Filter universe Filter 4A nrans Filtered cells Figure 58 Crosstab filter TechEdge ApS 2015 50 148 Support gr ouptechedge com 2 2 List view The list view can be customised by adding or removing information from columns and selecting from available units Press the Columns button and select parameters by dragging and dropping Attributes from the top left pane into the top right pane or reverse the process to remove columns Choo
133. ight the period you wish to analyse and press the right arrow to Select it igs x g Users Fa Period Mnemonic T altl wk F 15 02 gt 21 02 Quarter wke 22 02 gt 28 02 Month wka Mar 01 03 gt 07 03 wk 10 08 03 gt 14 03 Week wk 11 15 03 gt 21 03 wk 12 22 03 gt 28 03 Wk 13 Apr 29 03 gt 04 04 e wk 14 05 04 gt 11 04 wk 15 12 04 gt 18 04 wk 16 19 04 gt 25 04 wk 17 May 26 04 gt 02 05 wk 18 03 05 gt 09 05 wk 19 10 05 gt 16 05 l 2010 wk20 17 05 gt 23 05 wk 21 24 05 gt 30 05 4 wk 22 Jun 31 05 gt 06 06 wk 23 07 06 gt 13 06 wk 24 14 06 gt 20 06 wk 25 21 06 gt 27 06 wk 26 Jul 28 06 gt 04 07 Wik 27 05 07 gt 11 07 wk 25 12 07 gt 18 07 wk 2 19 07 gt 25 07 wk 30 Aug 26 07 gt 01 08 wk al 02 08 gt 08 08 Wik 32 09 08 gt 15 08 Wit 33 16 08 gt 22 08 wk 34 23 08 gt 29 08 wk 35 Sep 30 08 gt 05 09 wk 36 Sep 06 093 gt 06 09 1of7 Lal Save ww Pick Cancel Figure 4 The period picker It is possible to deselect certain weekdays by pressing the box mon sun located beneath Day on the left hand side of the period picker By deselecting weekdays only the remaining weekdays will be included in the period for example Mon Fri The period picker can be used to select multiple periods and the periods can be overlapping if required Once a period has been selected using the right hand arrow you can highlight it in the right hand pane and right click to
134. igns to group Groups allows you to see average delivery by groups by agency in the example R amp F by different targets if multiple targets have been defined Campaigns displayed by different reach levels Campaign delivery by daypart TechEdge ApS 2015 127 148 Support grouptechedge com Campaign delivery by channel group The layout section in R amp F allows you to select which information to display in the hint box Here you can edit the colours and curve width and select which curve fitting model to use The default curve fitting model is Adbudg Karma analysis in Benchmark Karma allows you to run a simulation of random spots with an identical channel split and user defined dayparts in order to compare the delivery of a campaign to an average delivery of a certain channel daypart split Campaign In the campaign section the data is displayed in a tabular format Attributes and units can be added from the columns section Benchmark reports Reports breaks down the data in a pre defined format in Excel An option box allows you to select what information you wish to include in the report The summary can be defined by each individual spot classification The report exports the flight chart R amp F analysis and campaigns section as a bit map file so it easily can be copied to a presentation The rest of the data is displayed in individual sheets broken down by summary section TechEdge ApS 2015 128 148 Support grouptech
135. in the original analysis run TechEdge ApS 2015 107 148 Support grouptechedge com Create Dynamic Target Jel 7 m Heavy Medium Light EEE Segments Pct of sample Reach amp Frequency Chart View Sample ebyR8e Display max freq 30 Samplesize Frequency accum i Frequency range s 1 5 07 11 10 06 00 29 59 C Non viewers 50 70 Base UK Terrestrial Network All chs A 60 Universe 44 455 Sample size 9 240 50 P Profile ta Save of sample Frequency level H save EE Copy gt Print 9 240 4c 40 4 299 35 30 25 20 ae 15 i 10 0 1 2 3 4 5 6 7 v OK Figure 126 Reach amp Frequency dynamic targets The Reach criteria will be inherited from the analysis settings e g if reach criteria was defined as 3 minute continuous in the analysis settings this criteria will be aplied when creating a dynamic target Here you can create a dynamic target based on accumulated frequency e g viewers who watched 3 items or frequnecy ranges e g viewers who watched between 3 and 5 items or create a group of non viewers who did not meet the Reach criteria The bar chart displays the of sample by accumulated Reach e g 1 items 2 items etc or by discrete reach groups e g 1 item 2 items etc 10 4Segments This feature is available in the Time and Programme modules provided Reach and Frequency was included in the analysis
136. information displayed in the top right corner of the Create Target window automatically update Please note that the universe figure is given in 000s By clicking on the date you can change the period to which the sample and universe size relates The demographic information used in a panel may change over time meaning that some demographics may only be used in certain date ranges Where this is the case it is usually indicated by a date range in brackets next to the demographic name Once you are happy with the target you have created press the Pick button at the bottom right of the Create Target window to use the target in a query without saving it or press Save As and give your target a name to Save it for future use In the future it can then be selected by expanding the relevant user name in the Target Picker see section on selecting targets above TechEdge ApS 2015 19 148 Support grouptechedge com Target Segments Segments can be used to create more complex targets and logic statements can then be used to determine the relationship between the segments and between statements within the same segment Create a new segment using the Add to segment dropdown at the top of the Target Picker The next demographic selection will then be added to the new segment iG Create Target BAX Dimensions Add to segment 2 Universe 17 009 30 fuk Terrestrial Network All Find z Sample 3 328 28 14 11 10 National
137. ions can be changed using the Order button in the top left of the screen uf Flights R amp F Analysis Campaigns o YT a in iio Order a wg 1 Advertiser g ETE Ci is Bm Brand BARB SEE E Holding Company Brand TvEye E Eur Channel Bo o F ia grand Group hla hs S Daypart B2 kig A category esl Major category Inb Rer Auto define by 208 Save as default wf OK Cancel vauxhall motors ee Volkswagen group uk 4 campaigns Motor cars lower medium H Motor cars rge unspec model Motor cars sports coupes e Volkswagen audi r8 z Volkswagen audi r8 spyder Figure 144 Changing order TechEdge ApS 2015 124 148 Support grouptechedge com Groups Groups are used to group the data into separate segments and colour code it accordingly The colours will be used in both the R amp F analysis and the campaign section Groups and auto grouping is available is all 3 sections Flights R amp F analysis and Campaigns Click on the Groups button at the bottom of the screen to open the Groups menu be Flights R amp F Analysis Campaigns 21 08 10 24 101 L O r d eT B j TV Ey z was wd ajor category Mid catagory I tH Clipper teas G Costa coffee h Danone actimel yoghurt drink i Kraft kenco coffee i Kraft kenco eco refill pack coffee Nescafe gold blend coffee Options hot chocolate i Tetley tea Twinings infusions
138. ions instead Dynamic Survey Targets Choose whether guest factoring should be applied to dynamic survey targets Reporting Area Default Set a default reporting area for each analysis type TechEdge ApS 2015 138 148 Support grouptechedge com 16 Data availability The Data button located in the bottom right hand corner of the main window gives an overview of what data is available by Type Area Period Days Depending on the installation there can be up to 5 different types of data Viewing data Spots data Programme data Promo data Appreciation data TechEdge ApS 2015 139 148 Support grouptechedge com 17 FREQUENTLY ASKED QUESTIONS 17 1Difference between Daily Reach and R amp F Daily Reach is used to calculate the accumulated number of viewers for a single event An event can be a day time segment programme series of programmes etc As each individual member can only be included once in the calculation the weight assigned to the day of the event of the panel members is usually used for the specific day which they were watching R amp F is used to calculate the number of unique viewers to a SERIES of events and the number of times they have watched these events This is typically used for an advertising campaign or a Series of programmes As R amp F is calculating both Reach and Frequency a sample day often the middle day in the date range is used to determine the panel member s weight 17 2Difference betwee
139. it is possible to look at co viewing taking place in the same household on different sets The default setting for co viewing is 2 which counts all co viewing where the main target is present with at least one person in the adjoining target group By changing this figures to 1 you will get solo viewing e g the main target was watching with none of the adjoining target present As co viewing is acting as a filter on viewing it has no effect on sample and universe In the example above the sample and universe information would still relate to all Women TechEdge ApS 2015 25 148 Support gr ouptechedge com TS Interval UK only When creating targets in AdvantEdge it is now possible to specify a custom interval for time shifted viewing This allows you to see how much time shift viewing occurs within the specified time interval To use the new feature got to the Create Target screen and build your target as normal then click on the TS Int button at the bottom of the screen In the Time shift interval dialogue box put a tick next to enabled and type in your interval range Dimensions Universe 57 539 100 UK Terrestrial Network All Find Add to segment 1 Sample 11 950 100 18 05 11 National Area B BE United Kingdom HE United Kingdom E Segment 1 E SEX Gd Sex Male owe TY set viewing Female E3 Age ry Social Class E Si Number of TY sets Si Number of VCR s Household size
140. itish bake off 3 BBC 2 06 09 15 21 00 00 21 59 59 60 Special forces ultimate h 3 BBC 2 06 09 15 23 05 00 23 24 59 20 Family guy 2 BBC 2 01 09 15 20 02 56 21 01 47 58 The hairy bikers northern 2 BBC 2 31 08 15 20 31 09 21 00 04 28 Only connect 2 BBC 2 06 09 15 23 25 00 23 44 59 20 Family guy 2 BBC 2 06 09 15 22 40 00 23 04 59 25 Family guy 2 BBC 2 03 09 15 19 30 00 19 59 59 30 Great british menu 2 BBC 2 01 09 15 19 32 45 20 01 45 29 Great british menu 2 CH4 01 09 15 21 01 17 21 59 58 58 Educating cardiff 7 CH4 04 09 15 21 00 00 21 59 59 60 8 out of 10 cats does cou 6 CH4 04 09 15 22 00 00 23 04 59 65 The last leg 5 CH4 06 09 15 21 00 00 23 29 59 150 iron man 2 5 CH4 02 09 15 21 01 13 22 01 02 59 One born every minute 4 Filter Settings Program List CrossTab Content 000 U W Top f10 By Channel Unique disabled v Target fa 16 34 v CrossTab universe Filter j 50 progs Filtered lines Figure 61 Filter By The Unique dropdown can be used to filter the data so that only one program per unique split variable is shown For example in the screenshot above there are four instances of EastEnders on BBC1 By selecting Main Title in the Unique dropdown only the highest ranked occurrence will be displayed BA Browse Programmes 31 08 15 gt 06 09 15 UK Terrestnal Network CET 0100 Be Program List CrossTab Find User Markup Ch Date Starttime End time Dur
141. lable in the output Pers TVR Pers 000s and Pers These show how many or what proportion of viewers went from one item to the next For example selecting Pers unit in a programme list will show you what percentage of viewers who saw one programme went on to watch the following programme in the list Persistence is always between adjacent items in the list view so by running a query on one programme title it is possible to look at persistence between multiple transmissions of the same programme Once persistence has been activated the Setup Main and Setup Following options in the Daily Reach menu can be used to define the reach criteria used Include Inheritance Selecting this option makes three additional units available in the output Inher TVR Inher 000s and Inher These show how many or what proportion of viewers to an item had also watched the previous item Inheritance is always between adjacent items in the list view so by running a query on one programme title it is possible to look at inheritance between multiple transmissions of the same programme Once inheritance has been activated the Setup Main and Setup Previous options in the Daily Reach menu can be used to define the reach criteria used for viewing to the main item and the preceding item Include Avg Session Length This option is available in both Time and Programme modules Selecting this option adds two extra units to y
142. les Targets S Adrian Edwards Index HA Drama Slate Universes 414 Kudos Progs 4 Saturday Night Ent Channels View Clear all EK Analyse 14 Prog Group Hi Find Sort M User W Pick Cancel 7 PZA Figure 96 User defined programme groups It is possible to create groups of programmes by pressing the Groups button at the bottom of this screen This will give you the option to create a new group edit an existing group or delete a group If you choose Create Group you can select entries from your user defined programme list to add to the new group 6 3 Schedules This feature allows you to create your own programme schedules from selected transmissions in the programme list crosstab view These can be used for what if scenarios and multiple schedules can be merged into one schedule A Browse Programmes 26 09 10 UK Terrestrial Network All chs 14 Program List CrossTab End Start time Tee 000 UAN Ads Tv 1 26 09 10 09 25 30 11 43 12 137 Coronation street 510 2 m1 26 09 10 11 47 03 12 43 11 56 This morning saturday 521 8 m1 26 09 10 12 48 15 13 42 45 54 Dinner date 665 Tv 1 26 09 10 13 54 49 14 17 34 22 The planet s funniest anim 644 1 Tv 1 26 09 10 14 21 09 15 49 29 88 The x factor 1 462 4 Tv 1 26 09 10 15 54 42 18 17 04 142 Film never say never again 2 451 4 Tv 1 26 09 10 18 29 45 18 42 14 12 tv news 3 146 7 TV 1 26 09 10 13 44 42
143. lows you to name the template and this can be retrieved in future by using the Pick dropdown menu Ave Freq OTS Depending on your installation you will also have a unit called Ave Freq average frequency and or or a unit called OTS Opportunity to See Please see page 140 for a description of these units Duplication Units When you run a query with R amp F activated Duplication units will also be available in the output Further details on running Duplication Analysis are on page 115 Share Ticking on Share makes a Share of viewing unit available in the output Clicking the red triangle to the right of the Share button brings up a menu of further options Iv share P Share of Channel Group PUT Ful ADH Target Share 3 b Run Include TS Share Include TS Daily Share Include Avg Age Include Peak Time Include only active channels Figure 43 Share menu Share of Channel Group By default the Share figure will be based on Total TV viewing also referred to as People Using Television PUT By selecting Share of Channel Group it is possible to change the Share base to a selection of channels When this option is selected the Channel Picker window opens and from here you Select which channels are to be selected for the Share base For example this can be used to track one channel s contribution to a portfolio of channels ADH Target Share Profile Base Selecting this option brings up a li
144. lows you to switch between a sample and universe based on People or Households To create a Households target begin creating a target as normal and then press the Sample button to change to a Households sample Panel Type i People Households gt Sample Filter f Market Default Sample Override Members Guests i W Ok Cancel i Figure 22 Sample menu After switching to Households sample the sample and universe information displayed will relate to number of households rather than number of people TechEdge ApS 2015 23 148 Support grouptechedge com In countries which use Guest Factoring such as the UK the Sample menu also allows you to include or exclude panel members and guest viewers from the ratings calculation TV Sets TV Set information differs from country to country In most cases it is possible to filter on location of TV sets living room bedroom etc In the UK and many other markets it is also possible to filter on a number of other TV set attributes such as reception platform HD capability PVR presence Timeshift etc Clicking on the TV Set button in the bottom left corner of the Create Target window opens the TV Sets menu From here you can click to activate Specific TV Set and select deselect sets using the dimensions available In the example below only TV sets situated in the main living room have been selected G TY Set pecific TY set United Kingdom X T
145. ment into its constituent intervals You can select whether dayparts created here are added to individual groups or added in to an existing group Type in the desired interval duration e g 10 min TechEdge ApS 2015 16 148 Support grouptechedge com 15 min and the time period to be covered e g 1800 2259 When you press Add the daypart will be split into the interval you specified As with Advanced Dayparts you can use the Weekdays and Channels buttons when using Intervals to make dayparts that only apply to specific weekdays and or channels 1 4 Targets Selecting Targets Click on the Targets button to open the Target Picker The left hand side of this window shows any targets already created by users on your system double click on a user name to display the list of targets stored under it For the UK there is also a Standard Targets folder containing a predefined list of key targets Once you have found the target s you would like to use in your analysis highlight them in the left hand window and either double click on them or use the right arrow button to select them One exception is targets that have been created based on viewing behaviour rather than demographic information see Dynamic Targets on page 106 To select dynamic targets first of all you must change the selection from Standard to Dynamic using the radio buttons at the top of the Target Picker These targets can t
146. menu for Universe section left and Activity Platform sections right Show Users This option will show Universe Activity Platform items stored by the name of the user that created the item same as the Target Picker TechEdge ApS 2015 31 148 Support gr ouptechedge com Techedge Live only DK cons DE J Mikkel 9 Tina Hill Figure 33 Show Users activated in Activity window Note that in the Universe list you may also see System Universe and Universe Archive listed as users please see below for more information Show Only Country Name For installations with multiple datasets this option allows you to show only those Universe Activity Platform items that have been defined in the currently selected dataset In the example below Hungary has been selected as the Reporting Area and under the AE user we can see two universes one based on Hungarian data the other on Spanish data a Areas Hungary Bag Period Lid E3 Time All day 1 day 15 12 13 i Prog Type Prd all Programmes y Targets Index Universes Wz Universe mh System Universe ma E Universe Archive Ef P AE HB HU Budapest w A ES Madrid mM m mM mM Options r Activity a Platform v OK By selecting the Show only Hungary option the Universe list will be filtered to show only items that have been defined in the Hungary dataset TechEdge ApS 2015 32 14
147. mme in the grid will fix those viewers as a dynamic target It is then possible to see the percentage of this target that watched any other programme in the grid In the example below Channel 4 s Ramsay s Best Restaurant has been selected and by hovering over Masterchef The Professionals on BBC2 we can see that 27 of viewers who watched some of Ramsay s Best Restaurant also watched some of Masterchef The Professionals WA Programme Grid BBC 1 A4 BBC 2 A4 ITV1 A44 CH4 A4 five 44 Tue 19 10 10 Tue 19 10 10 Tue 19 10 10 Tue 19 10 10 Tue 19 10 10 Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS IVR 7 IVK 22 IVR ou IVK Lo 19 00 The one show Coast Emmerdale Channel 4 news Five news at 7 TVR 5 06 TVR 3 52 TVR 11 57 TVR 1 34 TVR Share i Share 3 47 oo 000 U W BP Grimefighters 000 U W 766 7 How to take stunning Programme epe TVR 3 97 TVR 0 74 Duplication ai Holby city Wedding house Motorway madness Persistence TVR 10 39 TVR 1 73 TVR 1 79 20 30 Share 24 98 Share 4 16 Share 4 29 Inheritance 000 U W 5 951 6 000 U W 990 6 000 U W 1 023 4 TVR 21 00 Index Traffic cops Whites 13 80 rth Csi miami TVR 7 63 TVR 2 58 000 UN 3 289 2 5 92 TVR 3 54 ypology 21 30 Share 18 70 ES 14 50 Share 8 68 Adhesion 000 U W 4 372 9 TVR Y p apa vou UV 3 390 1 000 U W 2 029 5 Gross Migration 22 00
148. mulated over the period ATV mm ss Average viewing per panel member expressed in minutes and seconds TechEdge ApS 2015 141 148 Support grouptechedge com ATV mmiss sum Average viewing per person accumulated over the period expressed in minutes and seconds AvgFreq The average number of times an average person has watched an event See Chapter 17 FREQUENTLY ASKED QUESTIONS for more information Block Factor Calculates the difference between break and programme rating Break 000 Thousands of viewers of the break Break TRP avg Average rating of breaks Break TRP sum Accumulated ratings of breaks BreakTRP Rating of break attached to the spot Campaign duration number of days of campaign Capacity Inventory capacity Channel group TRP Accumulated ratings by channel group Comm Count Number of commercials in a break Comm in break Count of commercials in break Count The number of events Cover Total amount of different viewers watching an event expressed as a rating level Cover Eff A number between 0 and 100 100 defines that a spot has been seen by viewers who has seen no other of the listed spots The higher the figure The more uniqueness or light viewers have seen the spot Cover000 Total amount of different viewers watching an event expressed as a number of thousand viewers Coverage R amp F See R amp F CPP avg Average Cost Per Point CPP30 Cost per spotindex TRP CPP30 avg Average 30 Cos
149. n 000 sum30 The sum of thousands weighted for spot duration e g ratecard weighted 000 sumlin The sum of thousands weighted with a linear spotindex e g duration weighted 000 sumU The unweighted sum of 000 of viewers 000 lin Linearly weighted thousand viewers of a spot e g duration weighted 2 x 15 equals 1 x 30 AccTRP AccTVR The accumulated ratings within the list view Actual Persons The actual average number of persons viewing ADH Adhesion is the target group viewing expressed as a percentage of a base audience s viewing audience profile ADH avg of viewers in target group watching an event AI Appreciation to a programme AI avg Average Appreciation score ATS Average Time Spent This is the number of minutes viewed by each person in average by viewers who fulfils a certain cover criteria Also referred to as Av Mins viewers This variable has several different calculation methods depending on country Please contact Support for more information ATS mm ss Number of minutes viewed by each person on average by viewers who fulfilled a certain cover criteria expressed in minutes and seconds ATS avgW Weighted average ATS calculated as Average ATV 100 Cover ATS hh mm ss avgW As above but given in hh mm ss format ATV Average Time Viewed The daily number of minutes viewed by each panel member on average including non viewers ATV sum Average viewing per panel member accu
150. n ATV and ATS ATV Average Time Viewed This is the number of minutes viewed by all people in the target group including non viewers This is also known as Avg Minutes all ATS Average Time Spent The average time viewed for the viewers who actually saw the item This is based on a reach criteria for example 3 minutes continuous viewing This is also called Avg Minutes viewers To calculate ATS Cover must be activated in the Analyse section This variable has several different calculation methods depending on country please contact Support for more information 17 3 Difference between Net and Gross ratings for a programme Gross ratings are calculated including commercial breaks while Net ratings are calculated based on the actual minutes of the programme excluding breaks For programmes that do not include breaks Net and Gross ratings will be identical Net Gross and individual programmes are colour coded and identified as an attribute both in the list view and crosstab see page 135 17 4Difference between OTS and AvgFreq The difference between OTS Opportunity to See and AvgFreq Average Frequency is the TVR used in the calculation OTS uses the standard TVR calculated from the daily panel in the survey It does not takes into account the difference between the sample used in calculation of the reach and the panel sample used for calculating TVR AvgFreq uses sum of Cover for each program day spot to c
151. n to choose which information you wish to be displayed in the title panel and on the viewing graph Depending on the underlying data you can choose between programme break promo sponsorship off air other information to be displayed Average curve This adds extra lines to the chart showing average ratings for the channel s over a defined period There are four options TechEdge ApS 2015 69 148 Support gr ouptechedge com e Avg most recent enter the number of days The function is connected to Days and weekday e Period Select a period in the pop up calendar e Days Is connected to Avg Most recent e Weekday This box will always show the same weekday as the latest day of data This way the graph will always use the same day of week in creating averages e None If activated no average curve will appear User Default After adjusting the settings select the User default button at the bottom of the Air Browse setup window to save them In future AdvantEdge will start with your using settings applied Black Dialogue Box top left corner This box displays top line data for Total TV and each selected channel Press setup to customize it or Grid to go directly to the Programme Grid which will display the set up chosen for the air browser Figure 82 Air Browse dialogue box By clicking on Setup you can change the following options e Total TV report Select the unit s to be displayed for Total TV from
152. nnel list views Analyse Options R amp F Share Daily Reach Cover OUTPUTS Crosstab View Ordering units and attributes in the Crosstab Crosstab Options Right button menu in Crosstab Crosstab Detail View Crosstab Filter List view Right button menu in List View Sorting list contents List Filter Split view Universe amp Sample Size R amp F chart Graphs Exporting Data Saving Query Templates 44 44 45 45 48 49 49 51 51 52 52 55 56 58 58 59 60 support grouptechedge com 3 REPORT MANAGER 62 3 1 Running Saved Reports 62 Filter by User 62 Search by Title 63 Report Options 64 3 2 Batch Runs 66 4 AIR BROWSE MODULE 68 Channels 69 Setup 69 Titles 69 Average curve 69 User Default 70 Black Dialogue Box top left corner 70 Other Options 71 5 SPOTS MODULE 72 5 1 Selecting Brands Advertisers 72 Filtering by Period and Channels 73 5 2 User defined brand groups 73 5 3 Schedules 74 5 4 Spot Type 75 5 5 Analysis settings Spot 76 R amp F 76 Titles 76 AI 76 Collapse 76 Crosstab Only 76 Spot Dropout 77 6 PROGRAMME MODULE 79 6 1 Selecting Programmes 79 Filtering by Period and Channels 80 6 2 User defined programme groups 80 6 3 Schedules 81 6 4 Programme Type 82 6 5 Analysis settings Programme 83 R amp F 83 Share 83 Share of Channel Group 84 Include Benchmark 84 Include Contribution to Share 85 ADH Target Share Profile Base 85 Include Rating by Channel 85 Include Share
153. o the clipboard or saved to an Excel 2 7 Exporting Data In both List View and Crosstab View pressing the Export button at the bottom of the screen will open the Export menu Here you can chose whether or not to include header information date time sample and universe size and whether to include the Crosstab View the List View or both When running a query with multiple targets ticking on the One Target per Sheet option will create an Excel workbook with multiple sheets with each target appearing on a separate sheet please note this feature cannot be used with Text or CSV file formats Export E Include Header f Programmes Commas_20151214_162208 J Include CrossTab C Text Format E Include List View TET A P Indude RF Curves C CSV Format One Target per Sheet Launch Editor Auto adjust column width 7 Header in separate tabsheet Export settings Right click Detail Mark Sort td Save W Close gt Print Figure 69 Excel save menu Data can be exported in one of four file formats the most recent Excel format xlsx the 2003 Excel format xls Commas Separated Values csv file or text format txt The radio buttons will determine the extension of the export file For Excel Format the export module will remember the last used extension xlsx or xls and apply this until changed TechEdge ApS 2015 59 148 Support grouptechedge com The title of
154. o the cursor mark the campaign number in the Title box top left hand corner By clicking on the Freq link at the bottom of the title box you can select to display figures for a different frequency level To zoom in on a particular area of the chart simply mark the area with the cursor and it automatically zooms in To exit zoom reverse the movement It is possible to create an Excel report of the used spots for the simulation by pressing the Report button in the bottom left corner of the screen The Cover Guide button displays the delivery of the scenario by different ratings levels The layout option allows you to define frequency levels the maximum level of ratings and the intervals When selecting two or more target groups two new tables will be added The first table is the ratings and reach in the primary target The second table is the ratings in the primary target with the equivalent ratings and reach in the secondary target The third table is the equivalent ratings and reach in the secondary target but this table will show how many equivalent ratings were produced in total In the example below the scenario generates 160 ratings in the main target 16 34 Adults and 204 ratings in the secondary target Men TechEdge ApS 2015 121 148 Support grouptechedge com Figure 142 Cover Guide TechEdge ApS 2015 122 148 Support grouptechedge com 14 Benchmark Module The Benchmark module is used to benchmark camp
155. off the available data in the list view to produce a summary table just like a pivot table in Microsoft Excel 2 1 Crosstab View After running a query you will be presented with the crosstab view Here you create a summary of the data In the example below I have run all programmes ona channel for a month in the Programme module I have then set the crosstab to show me the average ratings by programme title and day of week WA Browse Programmes 01 08 10 gt 31 08 10 UK Terrestrial Network All chs WJicleg 314 Program List Fs CrossTab A4 Programme Title 000 avg 100 greatest kids tv Saturday 192 3 50 greatest comedy films Saturday 230 7 Accidentally on purpose Thursday 243 4 4lan carr chatty man Thursday 133 6 Beauty and the geek Monday 33 8 Tuesday 40 0 wednesday 36 5 Thursday 34 1 Friday 48 4 Being erica Monday 109 2 Big brother Monday 84 7 Tuesday 87 9 Wednesday 105 3 Thursday 90 9 Friday 59 1 Saturday 113 5 Sunday 152 3 Big brother live Monday 40 7 Tuesday 44 3 wednesday 42 6 Thursday 54 8 Friday 54 5 Saturday 29 5 Sunday 26 1 Big brother s big mouth Tuesday 582 2 Friday 501 6 Big brother s little brother Monday 354 1 Tuesday 343 5 Wednesday 357 9 Thursday 365 2 Friday 25a A ha Right click Detail tvtark Sort Universe Filter Edit aS Excel ga Print teal Save W Close 780 progs Figure 48 Crosstab view The Define table button at the bottom left allows you to split and so
156. ou can sort the channel list by these parameters The folder icon in the top right of the Channel Picker window creates a folder or subfolder for channel groups Once you have created and named a folder you can highlight it in the right hand window and add channels to the folder using the channel picker In the example below a folder has been created that contains all BBC channels iG Channel Picker Jog Default x User defined groups Selected Channels 4 Cal bal Save as Group Name Area ame U U ua BBC 1 Uni BBC 2 Uni BBC 2 United Ki BBC 3 Uni United Ki BBC 4 Uni United Ki BBC Choice Uni United Ki BBC HD Uni BBC Knowledge Uni BBC News Uni BBC Parliament Uni i Uni BBC RB 6780 Uni BBC RB 6781 Uni BBC RB 6785 Uni BBC RB 6766 Uni BBC RB 6787 Uni BBC RB 6768 Uni BBC RB 6789 Uni BBC RB 6790 Uni BBC RB 6880 Uni BBC RB 6881 Uni BBC RB 6862 BBC RB 6883 BBC RB 6884 a f i gt Options Filter bbc Any WV Pick Cancel Figure 37 Creating channel groups TechEdge ApS 2015 35 148 Support grouptechedge com By default all channels within a folder will be displayed as one entity in the output with the folder s name as the reported entity However it is still possible to split outputs by the individual channels within the folder see xxx on page 44 for more information You can save a Selection of channels using the Save as Group button in the top right corner of the Chann
157. our output Avg Session Length and Avg Number of Sessions Session length is defined as a single continuous viewing session on a single channel In other words it is how long the viewer stays tuned to a channel before switching off over Each viewing session has to meet the daily reach cover criteria to be included E g if this is set to 15 min continuous reach and a viewer watched three sessions in a day of 5min 30min and 60min then the first session would be discounted as it does not meet the reach criteria The Average Number of Sessions would be 2 and the Average Session Length would be 45mins Average Session Length should not be confused with ATS Average Time Spent ATS is the average number of minutes viewed by viewers people who actually watched the channel programme in the target group but the viewing does not have to be continuous this variable has several different calculation methods depending on country please contact Support for more information Average Session Length is the average number of continuous minutes viewed by viewers people who actually watched the channel programme in the target group per viewing session TechEdge ApS 2015 43 148 Support gr ouptechedge com 2 OUTPUTS Each analysis has a minimum of two outputs crosstab and list view List view gives a detailed list of all items for example in a Programme analysis the list view will display ratings for each individual transmission The crosstab works
158. ource Editor Select Only Channels Native To Area Area Setup Save as System Default BES United Kingdom wv OK Cancel Figure 151 Channel setup Select if the channel list should be displayed in alphabetical order or in the standard order from data set You can also change the behaviour of the Select all button to only select channels native to the reporting area TechEdge ApS 2015 130 148 Support grouptechedge com 15 3 Print Setup iG System Settings Print Setup basic settings Channel Setup E Print Setup Margins Users Top Calc Settings P Output Formats Right Text Export Bot CrossTab margins in millimeters Multi Area Settings Programme Header amp footer Karma Campaign Plan 7 Logo in header S E Channel Attributes Source Editor Save as System Default Area Setup Save as User Default S United Kingdom overrides system default Width Height Header title Footer user Page page of pages Paper size Printer default v Figure 152 Print setup VW OK Cancel This section allows you to customise print settings You can change print margins customise header footers and change the default paper size 15 4Users The Users section allows you to specify user access rights Here you can select whether each user sees folders created by other users and whether user has full access or read only access to other user s folders TechEdge ApS 2015 131 148 Support groupteche
159. pS 2015 94 148 Support grouptechedge com EE BBC 1 A4 BBC 2 A4 ITV1 444 CH4 A44 five A4 Zz ue 10 Tue 19 10 10 Tue 19 10 10 19 10 10 Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS Ter Network LDN DS 19 00 19 30 20 00 20 30 21 00 21 30 SUHINA 22 00 22 30 23 00 23 30 Navigate Days i 24 00 5 R g 5 5 nanan Figure 113 Persistence in Programme Grid Click on next to Persistence to set the reach criteria used to determine viewers Inheritance Inheritance is the percentage of viewers on a given program who had also watched the programme immediately before it This works on the same principle as Persistence see above but where Persistence shows the of viewers who went on to the next item in the schedule Inheritance shows the that had seen the previous item TVR This option colour codes each programme in the grid based on its TVR Programmes with a higher TVR appear darker red Index Selecting this option opens the Target Picker from where you can select a base audience The TVR of the report target is then indexed against the TVR of the base target and the index figure is displayed on each programme in the grid Colour coding is also used to highlight the programmes with the highest index Typology NEED MORE INFO Adhesion This displays an audience profile e g what percentage the report tar
160. ple who actually watched the channel programme in the target group but the viewing does not have to be continuous This variable has several different calculation methods depending on country please contact Support for more information Average Session Length is the average number of continuous minutes viewed by viewers people who actually watched the channel programme in the target group per viewing session Titles by Channel This option allows you to include programme title information for a range of competitor channels so you can easily see what other shows a programme was scheduled against Click on the Titles by Channel tick box and then click on the red triangle to the right of this and select Pick Channels from the menu This will open the channel picker allowing you to select the channels for which you wish to view programme title information TechEdge ApS 2015 90 148 Support gr ouptechedge com Channels E4 View 5 5 1 Clear all 5 stagger 1 channel Te She F analyse J Rae J Shareb J AI J DailyReach Db e Sky 2 gt Pi O E Pick Channe i R e Pick TY Stagger S e PickTV 1 Run ispaleny e Sky Active Sub Title y se Orig Title Sky Arts 1 e Sky Arts stagger a Gbu Arte Figure 107 Titles by Channel When you run the query you can now select Title by Channel attributes in the Programme List view to see which programme was being shown on the selected
161. press Edit and choose Create group from the menu TechEdge ApS 2015 21 148 Support grouptechedge com User Defined Targets Selected Targets Sort JW User a Create Target td save Edit 4 t S Adrian Edwards E E Demo Profile f Kids M Al BBC Regions children 2nd Set gt amp children Main Set 4 BR Men 16 34 ABC1 Media Plan Standard Targets ce Standard Targets live no YOSDAL H amp Standard Targets live ra Create Group W Pick Cancel l A Find Ctrl F Create Survey Target Import From File Figure 27 Creating a target group TechEdge ApS 2015 28 148 Support grouptechedge com In the resulting Groups menu select the targets you wish to add to the group by double clicking them in the left hand window or using the right arrow Sort jw By user Sart l tl p3 35 Adulks E New group M 35 Housewives ME 16 34 Adults W 35 44 Adults Mf 35 44 Adults M 45 54 Adults W 55 Adults ed Ade M 65 Adults W AB Adults W AB Men BE agct 16 34 Adults 4 M ABCI 35 Adults W ABC1 Adults W ABC1 Adults in analogue cable ho M ABC1 Adults in analogue homes W A6C1 Adults in analogue satelitte W ABC1 Adults in analogue terrestri W A6C1 Adults in digital cable homes BE ABTI Adults in digital homes i gt Wf Save Cancel Figure 28 Adding targets to a group Once you have added all targets to the group click Save and give the
162. ptechedge com The settings can be edited by pressing next to Traffic Light SS ST E a ST Traffic Light Options Traffic Light Options a ee Programme fe Relative Reference Period Duplication C Persistence Last 4 Days Weeks C Inheritance C Same Week Last Year N s TVR Index Fixed Reference Period Typology Adhesion Gross Migration Relative Reference Period Last Year sono fe Traf otf Time Switching Time Slot Winner TVR Migration Weekday Matchi E Weekday Matching Daye afal Use the same weekday in the reference period as the weekday of the band Traffic Light Interval F Number of lights 3 ox g Prog p Graph Nume Index of neutral 2 Print H Save C va i380 120 Save as Default Figure 115 Traffic Light Options Reference period is the period over which the benchmark ratings are calculated There are four options for the reference period 1 Relative period e g last 4 weeks last 12 week 2 The same week in the previous year year on year comparison 3 A fixed period e g a specific month 4 Arelative reference period in the previous year Selecting this option allows you to select the number of days weeks around the report date to use in the reference period Traffic Light Interval is calculated by Programme TRP Traffic Light Reference 100 E g Traffic Light Interval 65 means that the programme rating is 35 lower than the referenc
163. ription First date First date of campaign First last period First and late date of campaign user defined separation of days Gross Cost Official rate card cost from data provider Halfyear wk27 53 Splits year into two periods week 1 25 and 26 53 Hour Splits data into one hour intervals Internal ID Broadcasters internal ID number Inv Index 1 index Inv Index U 1 index unweighted for duration Level Program level number used to define sub programs within a program Main Title Main titel of program Manufacturer Advertiser Mid Category Middle spot categorization by product type Month Splits data by month Month in Year Displays the month in year Movie Title Title of movie Net cost The actual cost including discount levels Number in prog Number of breaks within the programme Orig Title Original title of event PIB real rel Position in break categorized in 1st 2nd 3rd excluding promo spons etc PIB count Number of spots in break TechEdge ApS 2015 145 148 Support grouptechedge com PIB pos Actual position in break PIB rel Position in break categorized in 1st 2nd 3rd middle 2nd last and last Platforms Broadcast platform Premium Premium price for a break Product Product name Product Code Product Code Product 2 Product description level 2 Product 3 Product description level 3 Production company Name of production company Prog 000 Thousand viewers of program Prog After Programm
164. rline ost aliens vs predator requiem bst alistair mcqgowan s big impress bst all night session bst all the gear no idea bst all the hits hal igi m PA 4 Tite Filter gt gt a Save as WV Pick Cancel Found 9 items Figure 94 Find function in Programmes Genre A REG NET A Repeat Status E Spooks access all areas E Spooks code 9 W Add gt gt Close TechEdge ApS 2015 79 148 Support grouptechedge com The Find button at the bottom of the brand picker window allows you to search within the selected parameter For example to find the programme Spooks I would select Main Title in the list of parameters click on Find and do a search for all titles that contain Spooks This would display all programme that contain the word Spooks from which I can select the exact title s I am interested in Alternatively I could use the Title Filter button to search for Spooks Instead of searching the title list and selecting specific title s this option allows you to doa more general search on a term For example I could choose to include all programmes that contain the word Spooks in my output or only those that start with Spooks bst 28 days later BM Ost Edit Filter x Filter Text Spooks Level Programme Title gt Condition Exact Match Start With End With v v bi
165. rt the data on columns and rows and select the units to display TechEdge ApS 2015 44 148 Support gr ouptechedge com Define table Dimensions a Channel Channel Group Channel Origin Date Daypart Dur min Dur sec Duration Episode Event ID First date pg First last period From time group Genre Global Channel Attrib1 Global Channel Attrib2 Global Channel Attrib3 Global Channel Attrib4 Global Channel AttribS Hour Columns Units Rows Target Units TVR E Ave Mins All E TVA max E 000 ava E 000 max L E Ave Mins sum All E Ave Mins mm ss All Ave Mins sum mm E Count E Days on air Options VW Pick Cancel ee ee a Lniverse Filter 207 progs Figure 49 Define Table window All available dimensions or split variables are displayed in a list on the left hand side of the Define Table window Select dimensions by dragging and dropping them into either the Rows or Columns panes to the right Units are selected from the unit lists on the right side use the tick boxes to toggle units on off The following selection would give the output seen in Figure 48 Define table Columns Target Units Channel Channel Group Channel Origin Date Daypart Dur min Dur sec Duration Episode Event ID First date pg Rows Programme Title Units Firstilast period te le From time group Genre Glo
166. s 0600 2959 Add gt gt Daytime 1 daypart Peaktime 18 00 00 22 59 59 Advanced Daypart Title Add gt gt time fisoo 2259 To group Peaktime v Add gt gt Intervals Add to individual groups To group Peaktime bd 15min fo600 2959 Add gt gt EA Weekdays ALL E Channels ALL Time zone specific x bal Save as Ww OK Cancel Figure 12 Advanced dayparts example It is possible to create multiple groups by typing a new name in the Title dialogue box and clicking Add again Use the To group drop down menu to select which group a new daypart should be added to It is also possible to add multiple dayparts into the same group In the example above three daypart groups have been created When using Advanced Dayparts it is also possible to make dayparts that only apply to specific channels and or days of the week To select the weekdays a daypart should apply to click on the Weekdays button When you now create a daypart in the Advanced daypart section it will only be applied to the days of the week selected here The Channel button works in the same way For example you can use the Weekday button to created two different peaktime definitions one for weekdays one for weekends or use the Channel button to create different peaktime definitions for different channels Interval dayparts This option allows you to split a time seg
167. s Regardless of the duration of the events the ratings are added together Normally only used in break analysis TRP avgW Ratings weighted for duration TRP max Max rating of event within a cell Used for top program ranking TRP Sum Accumulated ratings TRP30 Ratings adjusted for spotindex 2x15 spots gt 1x30 TechEdge ApS 2015 143 148 Support gr ouptechedge com TRPlin Ratings adjusted for duration 2x15 spots equal 1x30 Unique How many truly unique viewers the spot attached i e the percentage of the target group who has only seen this particular spot out of the whole spotlist Zaps Migration module The total number of switches that occurred across all Stations in that time band This option should only be run with a Live activity selected 18 2 Split variables 1 diff The added reach to the total result by each spot Ad Producer Ad production company Advertiser Advertiser name Advertiser 2 Advertiser name sub level After Subject Categorization of subject after event After Subject 2 Categorization of subject after event sub categories After Subject 3 Categorization of subject after event sub categories After Subject 4 Categorization of subject after event sub categories Agency Name of advertising or media agency Agency Z2 Name of advertising or media agency sub level Air Type Classification of broadcast type All Count Count of all events within a break commercials sponsors
168. s X full calendar months excluding the latest one month Xfm exl Only includes the same X full months from last year E g if today s date is 12th May 2015 1fm exl will return data for April 2014 Note that to get the full period of a date segment you enter an f in the code For example 1w will give the last seven days of data whilst 1fw will give the last full week of data from Monday Sunday By entering a forward slash after any of the above codes you will get the Same period in the year before enabling fast year on year comparisons Multiple will give you multiple years You can also amend mnemonic codes to ensure that only consolidated viewing data is used There are three codes for this CV Consolidated Viewing CP Consolidated Programs CVA Consolidated Viewing Australia used for some countries such as Australia where consolidated data always arrives exactly 7 days after the overnight data TechEdge ApS 2015 11 148 Support grouptechedge com For example 14d cv which will give you the last 14 days of consolidated viewing data whilst 14d cp will give you the latest 14 days of consolidated program data You can select multiple periods by entering several mnemonic codes directly into the Period input box and separating the codes by commas 1 3 Dayparts Daypart selection Dayparts can be selected post analysis in the Crosstab except for in the Time and Share of Viewing modules For example
169. se a period that matches the campaign you wish to buy both in terms of season and campaign period TechEdge ApS 2015 118 148 support grouptechedge com Target Choose the target for the campaign If more than one target is entered the simulation will be based on the first target and index delivery will be calculated and displayed in the cover guide for subsequent targets Universe Select a Universe for the simulations default is National Natural Delivery Constraints Press this button if you wish your campaign to be based on natural delivery This calculates TVR Linear share of impact in other words the natural delivery of all spot ratings by channel and daypart and automatically fills in channel daypart constraints When applied to a channel that has no spotlog in Advantedge Karma simulates a 3 minutes break on the channel every 20 minutes and calculates the fictive TVRs accordingly 13 3Simulation Options Choose the number of iterations you want for the simulation The default is set to 100 which should be sufficient to generate statistically robust results but this can be lowered when running large campaigns or raised when running smaller campaigns where the standard error rate on 100 iterations is too large 13 4Constraints Entering Constraints Unless Natural Delivery has been activated see above constraints must be entered before the analysis can be run Enter the main window and apply the desired split
170. se the units to be displayed from those available by dragging and dropping from the bottom left pane to the Units section in the right hand pane The settings can be saved as the default for the analysis module using the Default check box at the bottom of the window Ae Program List CrossTab Find T erame Date starttine Endtime Dur min Programme Tte 000 UM Ade Sky 1 18 09 10 06 00 25 06 55 36 55 Brainiac science abuse s6 15 Sky 1 18 09 10 06 59 37 07 55 45 56 Crash test dummies 5 8 Sky 1 18 09 10 07 59 31 08 24 55 25 Malcolm in the middle s5 29 2 Sky 1 18 09 10 08 29 26 08 56 01 26 Malcolm in the middle s5 26 4 Sky 1 18 03 1 Columns Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Columns Attributes User Markup Attributes Channel Origin A Duration Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 Sky 1 18 09 1 18 09 14 18 09 1 18 09 1 18 09 1 18 09 14 18 09 1 18 09 1 18 09 1 18 09 14 Week number Month Weekday Week sun sat Quarter Dur sec Orig Title Episode Units Channel Date gt Start time End time Dur min Programme Title ba Units O00 U Aw Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 Sky1 18 09 1 TVR Ave Mins All AccTVR Ave Mins mm ss All _ o Y OK Cancel
171. setup used to generate the report and also save any changes made to the List or Crosstab view After pressing the Save button you can enter a title for the report Reports will automatically be saved under your user name and in a group named after the analysis module the report was created in e g Programmes Time Spots etc It is possible to choose other options using the drop down menus or type a new User or Group name into the box Save Report Title compl Report User Adrian Edwards or Group Programmes r Mote Export wW Save Cancel t click Detail Wark Sort Figh cose oe a Edit aS Excel Figure 70 Save menu g Print Pressing the Export button on the Save screen allows you to select the export parameters for the report see Exporting Data above and set a save location for TechEdge ApS 2015 60 148 Support grouptechedge com the report The report template can then be reloaded from the Report Manager see page 62 TechEdge ApS 2015 61 148 Support gr ouptechedge com 3 REPORT MANAGER 3 1 Running Saved Reports The Report Manager can be accessed by clicking on the Report button at the bottom of the AdvantEdge window Reports Right click to edit Groups o O Created Note 1S ct 4 ae Time 1d Geir Hjert y amp Irma Salminen Jirka Rautavirta Jussi Ronkainen 5 S kristina Hietasaari kssss amp Ks Kunde1 Mar
172. sions Sales House Spot Class Start time STI code Time sec To Time sec Universe Week date Week fri thu Week in Year Week number Week sat fi Week sun sat Week thu wed Week tue mern Week wed tue Weekday Weekday sat sun Weekday weekend Year wk1 53 Options Figure 91 Crosstab Only mode Columns Rows Target Advertiser Year Units Units TVA RAW TVA Uw TVA DAW TVR max R E impacts avg E impacts max Count Days on air From here you can set up the crosstab in the same way as you would post analysis creating a summary of the data When you run the query only this data will be output there will be no List View and you cannot make changes to the crosstab view However queries will run significantly faster using Crosstab Only Spot Dropout Selecting this option makes a Spot Dropout unit available in the output giving a measure of viewer retention during advertising breaks By default this is the TVR for each individual spot indexed against the programme rating in the minute before the break An index of 100 would mean that the spot had the same rating as the programme immediately before the break whilst an index of 75 would mean that the rating for the spots was 25 less than the rating for the programmes The settings for calculating Spot Dropout can be changed under Calc Settings in the main setup menu see Figure 92 Here you can specify the
173. sis to DTT Only households Two items have then been selected from the Activity list Live and Timeshift Days 1 7 In the resulting output all data will be based on DTT only homes and ratings will be given separately for Live viewing and Timeshift viewing browse lime 46 09 10 UK lerrestrial Metwork Daypart List CrossTab ik 1 l Imie S DTT Only Live ip DOUEI Al6 34 Orr 4355 54 914 7 455 1 694 5 Figure 31 Output using Universes selection The Universe list is always displayed whenever you press the Universes button Activity and Platform fields can be toggled on off using the tick boxes at the bottom of the window It is possible to define a new Universe Activity or Platform and add it to the relevant list This can be done by right clicking in the relevant section A list of all relevant options will then be displayed from which to create your new item These options available differ slightly between the Universe window and the Activity Platform windows Create System Universe Add User Universe Edit Delete Remove User Universe Create Mew Move To Archivessystem Fit Select All aa Clear Al Select All MMM Clear All Set 45 User Default Set as Default Clear 45 User Default Clear Default Show Users Show Users Show Only United Kingdom Show Only United Kingdom Show alpha sorted Show alpha sorted Import From File Import Fron File Figure 32 Right click
174. splays a simple minute by minute rating by channel the resolution can be set from 1 minute to 60 minute and on the right hand side the programme titles for each channel are shown Use the cursor to mark up the cell s you wish your viewing behaviour to be based on and then press Switching in the top left corner TechEdge ApS 2015 104 148 Support grouptechedge com WA Switching Analysis UK Terrestrial Network A4 09 11 10 Time 17 48 17 49 17 50 17 51 17 52 17 53 17 54 17 55 17 56 17 57 17 58 17 59 18 00 18 01 18 02 18 03 18 04 18 05 18 06 18 07 18 08 18 09 18 10 18 11 18 12 18 13 18 14 18 15 18 16 18 17 18 18 18 19 18 20 18 21 18 22 18 23 18 24 18 25 Universe Switching BBC 1 BBC 2 Sample 287 Uni 1 334 ITV1 2 6 0 6 94 4 94 4 94 4 100 2 100 2 104 0 125 1 150 1 158 1 138 6 132 8 132 8 132 8 132 8 131 3 131 3 141 7 143 2 143 2 143 2 150 0 150 0 150 0 150 0 151 3 159 6 163 2 163 2 165 9 148 7 Figure 123 Switching view CH4 0 6 37 4 36 9 31 7 34 0 74 5 69 6 74 8 five 1 277 8 1 317 1 1 328 3 1 361 6 1 375 8 1 364 9 Other 42 2 27 6 27 5 14 3 2 7 2 6 2 6 96 8 108 2 121 4 130 8 146 1 134 8 129 5 140 3 Non Viewers 32 7 6 8 6 9 37 3 39 8 29 4 31 4 118 0 134 9 143 4 140 8 143 7 120 6 119 8 136 2 140 4 159 4 165 7 177 3 177 3 178 4 168 8 183 9 192 4 171 3 166 3 155 6 155 6 1
175. st of targets from which you can select a base audience to profile your selected target s against For example if the targets selected for the query are 16 34 35 54 and 55 and the base target is set as Adults you would see what proportion of Adults viewing came from the three age bands Activating this feature adds an additional unit to the output called Profile or ADH avg depending on your installation Include TS Share Calculates the time shift viewing as a percentage of the total consolidated viewing E g if total consolidated viewing in 3 110 and Live viewing in 3 98 then TS Share for the target 3 live 98 100 110 89 1 This variable is only implemented in Dutch and US data Include TS Daily Share Calculates the different types viewing activity as a percentage of the total time shifted viewing E g How much does Vosdal TechEdge ApS 2015 39 148 Support grouptechedge com contribute to the total time shifted viewing This variable is only implemented in Dutch and US data Include Average Age Selecting this feature adds two additional units to the output Average Age and Median Age This is adjusted for the minutes viewed viewing consumption and the weight of the panel members and is computed for the specific target audience s selected in your query For example including Average Age with a target of 16 34s would give you the average age of viewers who were aged between 16 and 34 The median age is cal
176. t overrides system default Codepage Default Use as User Default Figure 156 Multi Area Settings TechEdge ApS 2015 134 148 Support gr ouptechedge com Module Defaults keeps the same area when switching between modules Start Up Area allows you to start AdvantEdge in the last previously used area If selected this overrides Module Defaults Default Area Order allows you to change the default order areas are listed in the Area Picker This can be saved as User Default applied only to your login or System Default applied to all users Codepage allows you to choose which set of characters will be used and save a specific preference The default will use your computer s setting and you will have to change this if you need to read other character sets Use as user default will keep the setting until you unmark the check box 15 9Programme This screen allows you to change the default logic statement used in the Programme Picker between OR and AND 15 10 Crosstab iGi Setup Jeg System Settings Channel Setup Print Setup Mode Multi Area Analysis Users g Calc Settings Cy Output Formats PEE Colour Setup CrossTab R ececceccecoecoecoeooeod Mutt Ares Settings Program H Off air CJ Programme Karma Net program O Announcement O Campaign Plan Gross program O Cross Region O Channel Attributes Source Editor Segment O Billboard O Area Setup Promotion O Storing O
177. t items have been deleted Delete unselected Delete all items apart from those highlighted Save as schedule Save the selected items as a user defined schedule that can be recalled for use in other queries This option is not available in the Time module See the Programme and Spots chapters for more information Create dynamic target group Creates a dynamic target group based on the selected data see Dynamic Targets on page 110 Look up min by min Creates a minute by minute output for the selected programme using the Time module This option is only available in the Programme module Sorting list contents Clicking on a column header will sort the entire table according to the values in that column Multiple columns can be included in the sorting by clicking their respective headers while holding down the Shift key Clicking a column again will toggle the sorting order for that particular column between ascending and descending A column can be excluded from the sorting by clicking its header while holding down the Ctrl key The sort order can be reset to its default by clicking the Reset sort order button located above the table List Filter The List filter allows you to filter on multiple units simultaneously for example show the top 20 highest rating programmes among 16 34s with an Index over 150 The Filter option now has three modes List Filter e g Program List or Spot List depending on module
178. t 12 12 06 Optimizer results C pews 2008 reach test Nel Sub PreSpat 05 03 08 Teemu Lukkari CJ pag 2008 MTV3 24 50 L testi We PreSpat 25 02 08 Karma Plan CI pas 2008 MTV3 24 50 2 testi WZ PreSpot 26 02 08 Optimizer CD P amp G 2008 MT 3 34 50 L testi W2 PreSpot 25 02 08 Tero Salo C2 PAG 2008 MTV3 3 50 1 testi Prespot 25 02 08 Ce Programmes Sh Deu Ort beck Ai Drank nz n7 07 J Time 4 H fy Filter Filter test mj k Ei oe Excel wf Run Close al m A All AirLog Benchmark ES Report Data Setup Break Cover Dupl Karma EM Karma 50 p 18 0 4 E E th oe Lots Figure 73 Filter box Report Options Double clicking a report title will rerun the report alternatively click the Run button under the report list Clicking the Edit button will open the query setup screen allowing you to change parameters before running the report Clicking the Excel button will run the report and automatically open the output in Excel Right clicking on a report title gives the following options Right click to edit Created Note Adrian Edwards 07 09 12 Monday Ctrl C Optimizer Paste Ctrl V Optimizer results Programme Grid Rename F2 Programmes Delete Del Share of viewing Edit Space q Sponsorship spots Run Enter cp Time Run Ot
179. t HD Uni Figure 38 Channel list views The Default option always includes all available channels in the country s selected Edit view list brings up the Edit Channel View window TechEdge ApS 2015 36 148 Support gr ouptechedge com iG Edit Channel view ota Title Default fone ITV tl l Edit Add Close Figure 39 Edit channel view window From here you can delete channel views by highlighting them and clicking on the trash can icon edit an existing channel view by highlighting a channel view and pressing the Edit button or create a new channel view by pressing the Add button Please note that channel views can contain folder groups if required see page 35 It is also possible to reorder the list of channel views using the blue up down arrows 1 8 Analyse Options The last row of the query setup screen allows you to include additional units in your query Basic audience units such as 000s and TVR are always available while other units such as Reach and Frequency and Share must be enabled in this section before you run a query The units available in the Analyse section will vary by analysis module details on units and options specific to one analysis module will be dealt with in the relevant chapters of this manual In this section we will look at options available in the Time module GE Analyse RF Share p Daily Reach P Figure 40 Analyse Options R amp F Ticking on R
180. t Per Point CPP30 net avg Average 30 Net Cost Per Point CPS The Cost Per Point CPP per second of the spot if it was a 30 second spot CPS avg Average Cost Per Point CPP per second of the spot if it was a 30 second spot CPT Cost per thousands viewers CPT avg The average cost per thousand viewers CPT30 Cost per thousands viewers weighted by spotindex CPT30 avg Average 30 Cost Per thousand viewers Days on air The number of days a certain spot was aired within the specified period Dup000 Number of viewers who watched one selected item who also watched another selected item Dup Percentage of viewers who watched one selected item who also watched another selected item DupTRP Dup000 expressed as a percentage of the universe Dur avg The average duration of the events Dur Promo avg Average duration of promo Dur Spons avg Average duration of sponsorship billboard Dur Spots avg Average of duration of spots Fidelity Loyalty index ratings x 100 divided with Cover The average is calculated as SUM Fidelity Dur SUM Dur Fidelity W Weighted loyalty index calculated as Sum Rating Dur 100 Sum Cover Dur First PIB The effect of being first in break measured by index of TRP of the first minute of the break divided by average break rating Incr R amp F The incremental reach build only available in crosstab view Incr R amp F Custom A custom version of the above allowing custom selection of fr
181. ta Ail dans 60 a f CPP Target Coste PT Universe M4 ta f Ratecard discount 60 Daype Coste Apply all channels Ww OK Cancel k Figure 140 Cost template am k Mi Running multiple scenarios If you want to run multiple scenarios press the Add button at the top of the screen This will add a copy of the first scenario The constraints for the new scenario can then be changed The Add function will always copy the previous scenario If you want to copy another scenario go to clone under Add and select a scenario to clone After defining the setup press Run to generate the analysis 13 50utput The Karma output is displayed by Reach on the Y axis and cost ratings on the X axis depending on whether the simulation is made as a cost or a ratings simulation Each scenario is given a colour and each campaign is marked by a dot The curve describes the average of the campaigns TechEdge ApS 2015 120 148 Support grouptechedge com iG Analysis Jicleg Scenarios 16 34 Adults 90 4 1 Mini Maxi AvgFreq 47 1 48 49 4 3 2 804 32 4 310 341 4 6 77 TVR 33 0 Reach o E SS O 0 5 10 15 20 2 30 35 40 45 50 55 60 65 70 75 80 8 90 95 100 105 110 115 120 125 130 135 140 145 150 TVR Spot Report Cover Guide Universe AdBudg Ww Close Figure 141 Karma output The cursor displays the reach level by TVR across the curve To change the campaign connected t
182. tail Enter Space 1 T i x E o 50t Column Ctrl 5 Browse Programmes 18 09 10 UK Tei aa an a Sort Column Descend e e saturdays i ENAR o Revert to default Crosstab ia Program List CrossTab tra Fact 1 ia i g Freeze row titles Copy Table Ctrl T TYR TYR TYR Copy Cell Items Ctrl C Select All Ctrlea User Markup o4 416 16 34 Delete Del Unmark Da4 0 6300 0 6704 Delete Unselected Mark O 3162 0 3405 Dral Create Dynamic Target Total 0 5177 0 5237 0 6506 Figure 55 Using the Mark function in crosstab Unmark Unmark specific data Sort column Sort data in the column ascending Sort column descend Sort data in the column ascending Revert to default Crosstab Clear the selected layout and revert to the default Freeze row titles for tables that extend beyond one screen this option freezes row titles so they are always visible when scrolling down Copy table Copy the entire data table to the clipboard Copy Cell Item Copy a single cell to the clipboard Select All Select all cells Delete Deletes selected data Delete unselected Deletes all unselected data Create dynamic target group creates dynamic target group out of the selected data See chapter 10 page 106 Crosstab Detail View Double clicking on a cell in the crosstab view in Programme or Spots modules will bring up a list of all individuals items that make up that cell For example if the cell showed the average audience
183. techedge AdvantEdge User Manual EZ Europe TechEdge ApS Dampf rgevej 3 4th Floor DK 2100 Copenhagen N Voice 45 35 31 40 80 UK Voice 44 20 7100 9948 Voice 44 20 7100 9606 Latest Changes Added CSV export option p59 and 65 New unit TRP avg h or TRP avg v p141 Include only active channels p42 Updated Export function p59 Updated filter sections p49 and 52 Click on page number Asia Pacific TechEdge Asia Pacific Singapore Pte Ltd 38B Club Street Singapore 069418 Voice 65 6602 8114 USA Voice 1 3476973130 ABOUT THIS USER MANUAL From version 2 0 we will update the manual whenever we release a new AdvantEdge feature sheet You can download the latest version of this manual at any time from www grouptechedge com manual adedgeusermanual zip Please consider the environment before printing this manual An electronic version has the benefit of being much easier to search and navigate than a paper version and due to the continual development of AdvantEdge this manual is updated on a regular basis This manual is provided with book marks corresponding to the table of contents Open the side panel in your PDF viewer and use Bookmarks to quickly navigate through the document You can also use Find feature in your PDF viewer to search for specific terms NEW AdEdge Manual pdf Adobe Reader Edit View Document Tools Window Help T H a G Slow oola Ag
184. tering and Leaving sections of the Migration report 000s TVR or Sample Size and toggle colour coding on or off red increase blue decrease to visually highlight areas of high gain loss 8 2 Migration Summary The summary section displays the migration average for the selected period This option should only be run with a Live activity selected ee oO OoOO M Migratio LE summary pea UK Terrestrial Metwark A4 01 11 10 07 11 10 Leaving Entering BBC 1 BBC 2 Iwi H4 five TV on off Any station BBC 1 407 3 570 2 213 0 266 1 2 717 8 766 8 meee A BBC 2 180 2 747 3 523 0 143 1 Fields Unit ITV1 51 5 315 2 0s 111 4 Entering CWR CH4 27 9 639 9 420 6 Leaving five 295 5 22 4 x i ooo UAN TV on off v 000 UAW Sample Size Any station Zap Avg view 26m30s 2im44s 27m06s 20m02s 21m 55s Avg 000 UMW sour Retention Titles fF On Save as system default i OK Cancel Figure 121 Migration summary By selecting Net summary in the columns section the net gain loss is displayed In the example above BBC1 is losing 407 300 viewers on average to BBC2 The summary section also displays the average viewing statement e g how long does the average viewer stay tuned before they switch away In the above example the average viewing session on ITV1 lasts 27 minutes 6 seconds TechEdge ApS 2015 103 148 Support grouptechedge com 9 SWITCHING MODULE Switching describes the viewin
185. the export file can be edited in the textbox of the title By default it is set to modulename_yyyymmdd_hhmmss e g Spots_20150911_135507 xlsx If a user types in an invalid extension it will default to whichever format is enabled by the radio buttons If you would prefer not to have a unique export filename this option can be turned off by clicking on the Export settings link in the left hand side of the dialogue box The Text Output setup menu will open and from here you can choose to untick the Unique filename box If this should be the default setting for all sessions for the same user the Save as User Default in the setup menu should also be ticked Upon first time use the user will have to select a preferred folder either locally on the user s machine or on a mapped network drive by clicking on the folder next to the filename of the export file This selection will be remembered by the export module and will not have to be selected upon next login Provided the Launch Editor option is ticked the data will open in the default editor for that file type usually Excel if Excel Format or CSV are selected or Notepad if Text Format is selected upon pressing the Save button If this option is deselected pressing Save will save the data in the selected format 2 8 Saving Query Templates Press the Save button on any output view to save a copy of the query template This will save the query
186. the output by default this will be based on Total TV viewing also referred to as PUT People Using Television Click on the red triangle to the right of Share to activate other share based measures TechEdge ApS 2015 83 148 Support grouptechedge com Analyse RSF v ane NS Share of Channel Group TTV Titles by Channel Include Benchmark Include Contribution To Share b Run Profile Base 16 Include Rating by Channel Include Share by Channel Include Region Universe Include Region Share Include TS Share Include TS Daily Share Include Avg Age Include Com Min Ratings Include Peak Time Include Lead In Lead Out b Figure 101 Share sub menu Share of Channel Group By default the Share figure will be based on People Using Television PUT also referred to as Total TV TTV By selecting Share of Channel Group itis possible to change the Share base to a selection of channels When this option is selected the Channel Picker window opens and from here you select which channels are to be selected for the Share base for example to calculate a programme s share based only on commercial channels Include Benchmark The Include Benchmark option enables you to quickly compare a programme s performance against the average performance for the same channel timeslot over a user defined period When selecting this option you will be prompted to enter the number of weeks you would lik
187. the program 1 subcategory Type Language 2 Subcategory of Type Language Type Origin Categorization of production origin 2 sub categories Type Origin 2 Sub category of Type Origin Type Origin 3 Sub category of Type Origin Type Prod Area Categorization of production country 3 sub categories Type Prod Area 2 Sub category of Type Prod Area Type Prod Area 3 Sub category of Type Prod Area Type Prod Area 4 Sub category of Type Prod Area Type Producer Categorization of production department 2 sub categories Type Producer 2 Sub category of Type Producer Type Producer 3 Sub category of Type Producer Type Production Year Year of production Type Purpose Purpose of broadcast Type Subject Categorization of subject 3 sub categories Type Subject 2 Sub category of Type Subject Type Subject 3 Sub category of Type Subject Type Subject 4 Sub category of Type Subject Type Subject Area Categorization of area for subject 3 sub categories Type Subject Area 2 Sub category of Type Subject Area Type Subject Area 3 Sub category of Type Subject Area Type Subject Area 4 Sub category of Type Subject Area Type Suggested Suggested placement of the programme in the schedule Type Suggested 2 Sub category of Type Suggested Type Suggested 3 Sub category of Type Suggested Type Suggested 4 Sub category of Type Suggested Type Target Categorization of target groups for programme 2 sub categories Type Target 2
188. tin Stenstad 81S mia sirvi Mikkel Th Mikkel nicolas henschel 419 Nicolas Programmes Time g niina koivisto P ivi Tuominen piipa pirhonen POUL amp Scheduler TB TechEdge Teemu Lukkari Tero Salo g Thomas Tiina Nurmikumpu fa Tomi Lattu v gt 00 00 a 7 lt Filter Filter All Edit Se Excel W Run Close A E Report Data Setup Figure 71 Report Manager Any saved report templates will be listed by user and grouped in folders by default the folder names are taken from the Analysis module Double click on a user and folder to see the report templates saved within it In most installations each user has access to reports saved by other users within the same installation Filter by User It is possible to filter the report user groups to only show a subset of users Click on the Filter button in the bottom right corner and put a tick next to the user groups you wish to see and then click in Enable Filter before pressing OK see Figure 8 The list will then only show the report templates saved by the selected user s Please note that you can toggle between filtered unfiltered view by pressing Filter and ticking de ticking Enable Filter TechEdge ApS 2015 62 148 Support grouptechedge com G Group Filter Setup ole 3 Aaron Lennon M nae Lenni T amp Adrian Edwards amp Adrian Edwards l Gareth Bale Gareth Bale W Jermain Defoe T Jerm
189. tional lv Show cursor Days V Programme titles C Sundays _Typology None Share base Programme filter Colour by F Channel Type Prg F User Default Figure 81 Air Browse setup menu In the setup menu you can choose which channels to include on the chart which target s to include and what unit should be displayed TVR 000s Share or Index Units are changed using the dropdown menu in the top left corner You can also select to display a specific daypart by deselecting the all day tick box and typing in the daypart TechEdge ApS 2015 68 148 Support grouptechedge com Channels Add channels by pressing add channel and selecting the channels from the dialogue box Remove channel s by highlighting it and press the trash can The order of the channels can be changed by highlighting a channel and using the up down arrows You can select the information to be displayed for each channel using the tick boxes to the right of the channel name e Colour Change the line colour for the channel by clicking on this box and selecting the new colour e TVR If TVR is not selected the channels viewing will not be shown e Average A dotted line will mark the average curve See section Average curve e Titles Will overlay the top programme titles on the chart provided the Show top titles option is selected e Typology Will show pre defined typologies chosen under the section set
190. tiple targets have been selected for the query the Target dropdown allows you to change the target on the chart 2 6 Graphs By double clicking on data in the List View or in the detail view from the crosstab a chart view is created The chart view offers 5 different displays TechEdge ApS 2015 58 148 Support grouptechedge com Chart View Minute by minute M Cursor TRP Chart View Yesterday Who do you think you are Yesterday Who do you think you are 17 00 17 59 B 21 09 10 17 00 17 59 36 4 130 16 120 35 110 100 30 8 a04 75 a 25 a 4 E p 70 F 20 5 60 5 50 F415 35 40 27 i 10 3 s 5 50 3 3 S i z 1 a a ee 3 2 4 2 8 arg 10 5 1 9 47 2 0 1AN i 1 4 Agi n On p4 i r i o Er E lis qo il l 16 50 17 00 17 10 17 20 17 30 17 40 17 50 18 00 18 10 0 5 10 l 15 20 25 30 35 40 45 50 55 60 Date 21 09 10 Viewing duration in minutes Figure 67 Graph views Minute by minute view ad Distribution by duration Chart View Distribution by acc duration wd E 7 r Yesterday Who do you think you are Yesterday Who do you think you are 21 09 10 17 00 17 59 21 09 10 17 00 17 59 59 0 mi 100 34 88 90 142 70 63 51 of sample an o 0 5 10 15 20 25 30 35 40 45 50 55 0 10 20 30 40 50 60 70 Viewing duration in minutes of sample Figure 68 Distribution by accumulated duration Distribution by sample All graphs can be copied t
191. tl Split By oeio m Area UK Terrestrial Network All chs UniSize Sample Target Index Target Index Index Group of Targ FT Children 4439 92 15 8 15 0 1054 E oul Sum 4 439 912 15 8 15 0 aoe Group of Targ atthe Children 4439 912 15 8 15 0 1054 E gt Number of TV sets 16 24 Adults 3465 635 12 4 139 107 Ff gt Number of VCR s 25 34 Adults 3817 706 13 6 135 1m1 E a 35 44 Adults 4400 857 15 7 156 106 E BOC Region 45 54 Adults 4 063 804 14 5 145 103 E es ee 55 64 Adults 3538 782 12 6 127 997 BOCATY Area Sequent 2004 2008 gt 65 Adults 4306 979 15 4 16 93 91 E a Dual ITV Reception 2002 2009 a neannnnnaeeaanasaaasenenssnsessnsasnssnenesasnsnasassssasesnsassnsasssssssssnsassassseeasnsnsnsesnsasesssssnsnansnsasecranesnanasnnaaessnnssnsaassnaasacssassansenassresnasessnssssassenaasesensssnanasensessnaenssnaaesneaennenesemeeeeeeseeee Sum T 28 0 5 675 1 00 0 1 00 0 aoe Eee Ki Children in HH tem face TV Consumption 2002 2008 7 Acc 7 Index ita a a dhada aie RTE Reception 2002 2009 HH Ethnic Origin 2002 2009 Ethnic Origin 2010 Profile Group of Targets Demo Profile UK Terrestrial Network All chs Marital status Household status Working status O Terminal age of education 14 Language code Mobile phone users old National Lottery users old 2 10 Dog Shopper old g Loyalty Card users old Radio Times Buyer Reader old 5 Dependency of Childr
192. up e Breaks Will mark breaks on the chart provided this information is available in the programme data Setup The set up box allows you to change e Target Select the target group e Index Set the index target group e Universe Set universe and or viewing activity e g live viewing or viewing platform e Typology Select whether the graph should display a particular programme or type of programme i e News or Sport Note that the information available here will depend on the dataset being used UK overnight data does not include genre coding e Share base by default the share base will be Total TV but here you can define a group of channels to use as the basis for share calculations e Colour by channel In the typology box it is possible to predefine the colour of the typology by marking the colour by channel it will automatically get the same colour as the graph displaying the channel Titles e Show top Select the number of top programmes to be displayed e By channel Select this to give top programmes by channel rather than overall e Show Cursor When the cursor function is enabled it connects the x and y axis and displays the time and ratings The cursor will move along the graph that is closest to its position e Programme titles works in conjunction with the cursor to show programme titles on each channel at the selected time e Program filter Under the program filter you have the optio
193. urvey target EM AAA A A A ogogo 0og0gpog This will open the Create Survey Target window TechEdge ApS 2015 113 148 Support grouptechedge com Folders and Tables Find Sort Standard respondent status in household stub items edits for volumes shopper filter replaces hw filter mrbxed 10 01 shoppers and non shoppers mrbxed type for web questionnaire webxed questionnaire type from questionnaire mrbxed i marital status OOOOOUOOOUO wf Pick Cancel Figure 133 Create Survey Target window Click on a country flag to show the available surveys for that territory and then click on the next to a survey date to show the list of survey questions and then click on the next to a question to bring up a list of all answers in the bottom section of the window Answers are selected by putting a check in the box next to the answer s you want The Add to segments feature can be used to create more complex targets see page 20 for more details Survey targets can be combined with demographic information from the standard TAM data using the User Universe function see Universe activity and platform targets on page 30 for more information on using Universe The Find button in the top left corner can be used to do a text search on survey dimensions Please note that each survey covers a specific p
194. ve Saturday 29 5 li Define Table Ce Universe sa ilter 780 progs The final section of the Crosstab Options menu allows you to save the selection as the default for the module or save the sort order as the default Right button menu in Crosstab Right clicking on any cell in the crosstab gives you the following options Detail Displays the detailed information behind the cell in a list view For example if the cell is displaying the average rating for a programme title across a number of transmissions the Detail option will list each individual transmission See page 49 Mark Marks the specific data behind the cell Items marked using the crosstab will also be marked in the list view Marking can be used to create custom groups In the example below I wish to report Coronation Street and Emmerdale as one item in the crosstab I select two cells and right click then select Mark I can now remove Programme Title from the crosstab rows and see the average ratings for the marked items Coronation Street and Emmerdale and all unmarked items TechEdge ApS 2015 48 148 Support grouptechedge com CrossTab TYR TYR TYR Programme Title 44 416 416 34 All star Family Fortunes 0 2542 0 2796 0 4266 Telebrity juice 0 5107 0 5438 0 7150 Theryl cole video 1 7874 1 8419 2 1848 zoronation street Emmerdale earne and Film peter pan 2003 ty nightscreen ticki lake 0 3112 0 2877 De
195. will automatically save all four segments using the name given for each individual segment name 10 5 Saving a dynamic target group Dynamic target groups can be saved as any other target groups These targets will be stored under Dynamic in the Target Picker see page 17 10 6 Fractiles When saving a dynamic target it is possible to divide the target into further equal size groups or fractiles Heavy Medium Light Chart View Distribution by acc duration vj Period 01 11 10 07 11 10 Days in period 7 Total duration 10 080 minutes 01 11 10 Base UK Terrestrial Network 100 Definition 04 11 10 95 90 fe Share Heavy viewers oc From 75 To 100 ta Save l Non viewers Title Sky One HV Nov Viewers watching From 5 To Minutes Group adrian Edwards Viewers watching exec crouns D v OK Cancel Atleast hd 5 of average duration Universe 6 293 Sample size 1 320 Fractile 00 25 25 50 50 75 75 100 0 100 end Duration min 89 113 113 155 156 234 235 3461 89 3461 wv OK Figure 128 Creating fractile groups Fractiles are activated using the tick box at the bottom left corner of the Save menu The default value is 4 but this can be changed using the Number of groups button The Fractiles window will show the viewing duration mins and sample size for each group Each fractile will then be saved as a separate dynamic targ
196. y Days of Separation Define Weekly Mon Sun Define Monthly 1 31 Copy flighter Create new group WGroup 1 4 campaigns 126 148 Support gr ouptechedge com Figure 147 Defining days of separation Tia Define By Days of Separation Define Weekly Mon Sun irag Define Monthly 1 31 Delete cs Jain a Figure 148 Campaign menu R amp F Analysis The R amp F section displays the data by ratings x axis and reach Y axis The data can be split by Groups targets frequencies dayparts or channel groups For each section the data can be viewed by at different frequency levels target groups and groups Kf Benchmark 71 campaigns lees lf Groups X Groups curve Adbudg A3 1 Reach Qo mF at Et eto ae Te PE ee ee ee ee ee ee ee eee ee eee ee ee ee ee ep ee ep eae fe ee pe ee ee aaa Toate ad eh ee en ot eee ES Se es a Ja ae Pe est es Se eh Fame L Ge a 0 1 2 3 5 6 7 8 S 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 Group 1 Average Groups Layout Split View Karma m Save 5 Report Print ra Close Figure 149 R amp F analysis The Cursor radio buttons allow you to choose between selection and zoom depending on which functionality you wish to use the cursor for When set to selection The groups are identical to those in the flight chart Use cursor selection to select which campa
197. y level 4 in the above example and calculate the average amount of viewing per session 22 in this case and plot these using red lines over the scatter graph to illustrate each segment The definition of each segment can be manually amended by typing over the values in the Frequency level or Avg minute per watched event boxes Beneath the input boxes each segments share of the viewing sample size and universe is displayed These are colour coded to match the segments displayed on the graph Assuming the frequency and viewing levels have been left at the default setting average values across all viewers then the segments are defined as follows e Segment A is viewers who watched a below average number of events but watched for an above average number of minutes each time they did view e Segment B comprises the viewers who see an above average number of events and also watch for a long time They can be identified as high volume loyal viewers TechEdge ApS 2015 109 148 Support grouptechedge com e Segment C illustrates the light viewers who watch only a few items and watch for only a few minutes e Segment D illustrates the viewers who watch an above average number of events but don t watch as many minutes per episode From within the segment analysis you can profile each segment individually You can also rename the default segment names by clicking on the hyperlink By selecting the save button the system
198. yout Titles Channels ie Cost Days on air Target Days Ag w TVR R amp F Campaign num oe Index oa Appreciation TVR RAW Font Avg freq Layout lw Show grid lines jw Large campaign rectangles Horizontal scrollbar Wt Cut titles Bar coloring Color unit TRP Maximum value By campaign r Time resolution Monthly w Close The Campaign button allows you to change the days of separation By default a new flight bar is created if a campaign is inactive for 7 or more days This can be changed to Weekly Monthly or Days of Separation where you can enter the desired number of days that should separate campaigns The separation period can also be set by right clicking on a flight bar You can delete a specific flight bar from the report by selecting it and pressing the Campaign button then selecting the Delete option Multiple flight bars can be selected and deleted by holding down the Ctrl key If multiple flights have been selected they can also be joined together using the Join option el der Advertiser Minor category Brand TV Eye Bmw gb Eurosport Fiat auto uk Ford motor company Hyundai cars International motors Nissan motor gb Peugeot motor co Renault uk Saab gb Smart Vauxhall motors Volkswagen group uk TechEdge ApS 2015 27 05 10 04 10 10 wag wh T 447 Define B

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