A Checklist of Things to Do in Your First Month
Contents
1. calibration point This is a very good calibration Please produce 5 similar calibrations and then proceed with a partial data collection session after each one Open the Core Elements project in Tobii Studio Sit in front of the eye tracker and prepare to be eye tracked On the Design and Record tab click Start Recording at the bottom of the screen Name the recording and click Continue Make sure you are optimally positioned in the track status box and click Start nu PWN PB Calibrate yourself and then assess the subsequent calibration plot a Ifthe plot looks as good as the one above proceed with the session b Ifthe plot features long green error vectors cancel and recalibrate If issues persist consult the manual and check configuration 7 After an acceptable calibration Accept and Start Recording 8 Track yourself completing the first two instructions and Image task 9 Press Escape after the mage task to stop the eye tracking session 10 Repeat steps 5 9 until you have 5 successful calibrations 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 11 Tobii Technology in the United States and or other countries www tobii com tobii When you have generated 5 sessions based on good calibrations check the box on page 4 See Tobii Studio User Manual pages 28 33 for2. etc It offers the opportunity to practice without the pressure of running a real study The participants that you run in your Core Elements study can be anyone friends family colleagues whoever If you do not have access to 10 people you can run a smaller subset of people multiple times The goal is to get hands on practice and real data to be used as we move on to the analysis tasks in the next section When you have completed your 10 session check the appropriate box on page 4 See Tobii Studio User Manual pages 28 33 for further information O Pack up all eye tracking equipment and then set it up once again If your setup is mobile this is a very important step in understanding how to mobilize your eye tracking lab between studies However even if you don t ever plan to move your eye tracker from where it currently sits this exercise can be helpful in understanding technical issues you may encounter during data collection e g cabling issues configuration problems any hardware troubleshooting etc Please unplug your entire eye tracking setup pack it in its storage case and then set it all up again When you have packed it up and then set it up again check the appropriate box on p 4 Further Exploration into Data Collection If you wish to explore Data Collection features within Tobii Studio further Practice with different calibration settings manual 9 point Calibrate a
3. further information Generate 8 AOIs for your Image task In order to provide numerical results based on your eye tracking data you will need to identify areas of the stimuli that are important to you The Areas of Interest tab allows 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 15 Tobii Technology in the United States and or other countries www tobii com tabi you to outline and highlight the components that will be later examined when you generate statistics Example AOls for a magazine advertisement right hand page Open the Core Elements project in Tobii Studio Click on the Areas of Interest tab Select your Image task in the Media panel me ue Draw eight areas of interest for this task a Atleast one rectangle b Atleast one freeform shape c Atleast one circle 5 Modify one of your AOls a Move it a few pixels to the right b Move one of the vertices a few pixels c Change the height by 10 pixels d Deactivate the AOI e Rename the AOI f Undo edits a d above Ctrl Z When you have created the 8 required AOls check the appropriate box on page 4 See Tobii Studio User Manual pages 76 83 for further information o Generate 8 statistical outputs based on your Image task Visualizations can be very impactful but statistical data is typically the core of your eye trackin
4. not be included in 04 30 2014 10 53 07 the final analysis 04 30 2014 11 00 54 04 30 2014 15 24 23 04 30 2014 15 40 42 05 01 2014 11 12 19 Subjective Data Exclusion After reviewing session video it appears that recording Rec 05 demonstrated an unstable and inaccurate eye data signal during the crucial part of the task i e the red dot in the playback window was flickering and off target It is typical to use some combination of rigid and subjective approaches to determine if any participants should be excluded from your analysis 1 Open the Core Elements project in Tobii Studio Click the Replay tab Select the first Recording listed in the upper left panel a View the Samples column to determine what portion of the data was successfully captured during the testing session b Use the playback buttons at the bottom of the interface to play pause skip through the video of the session as you assess the quality of the data 4 If you decide to exclude the session make a note of the recording name 5 Repeat steps 3 4 for all recordings in the Core Elements study noting all recordings you do not wish to include in subsequent analysis When you have noted all participants to be excluded check the appropriate box on p 4 See Tobii Studio User Manual pages 35 37 for further information 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either
5. report based on your Image task Congratulations on designing your study collecting your data and generating your results Now the fun begins Eye tracking can be an extremely rich and powerful data stream but the key to its value is in proper interpretation We would suggest that you read eye 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 18 Tobii Technology in the United States and or other countries www tobii com tobii tracking texts and review published eye tracking studies to help you understand how to turn eye tracking results into eye tracking findings For now let s start down the road of interpretation and conclude our checklist by developing a brief report that answers a few basic questions about your Core Elements Image task 1 Which AOI tended to be seen most quickly during the Image task 2 Which AOI was viewed for the longest time during the Image task 3 Which AOI would you classify as least visible during the mage task We recommend using PowerPoint to generate your report devoting a slide to each of these three questions You may use any and all tools in Tobii Studio to populate your slides but please include the following in your answer to each question 1 A headline 1 3 sentences that explains your result 2 A metric in a table or chart to support your headline 3 A visualization heat map gaze plo
6. tasks are only the tip of the iceberg You are free to explore the hardware software and associated concepts as deeply as you like Good luck Study Design 1 Design a study in Tobii Studio with Core Elements Core Elements study 2 Setup an External Video Study and a Scene Camera Study 3 Run 5 sessions on the Core Element study with you as a participant 00o Ete te 4 Develop a one sheet document to introduce your Core Elements study Data Collection 5 Develop a practical understanding of participant positioning 6 Calibrate yourself well and begin recording 5 times 7 Calibrate yourself poorly 5 times begin recording and review data 8 Collect data on 10 people on your Core Elements study a 9 Unplug and pack up all eye tracking equipment and then set it up once again Analysis 10 Explore data quality for the Core Elements sessions on the Replay tab 11 Generate 8 requested visualizations based on your Image task 12 Create 8 Areas of Interest for your Image task 13 Generate 8 statistical outputs from your Image task data a Fa 14 Export and review 8 requested columns of data on the Data Export tab 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 4 Tobii Technology in the United States and or other countries www to
7. the white eye indicators on screen disappear Re center yourself so both eye indicators are again visible Turn your head to the left and to the right and see what happens Move your head quickly side to side and see what happens Close one eye and then the other and see what happens Squint your eyes and see what happens sm O20 op Tilt your chin way up and then way down and see what happens i Move the chair up and down or adjust the monitor up and down and see what happens tobii When you feel you understand participant positioning check the appropriate box on page 4 See Tobii Studio User Manual pages 28 33 for further information O Calibrate yourself well and begin recording 5 times Even the most accurate and precise eye tracker in the world is not going to give you quality results unless your participants are successfully calibrated The next thing we d like you to do is achieve 5 very good calibrations on yourself It should look something like this Left Eye Right Eye lt Ea 7 a 0 Points Marked for Recalibraton Each of the small gray circles in the image above represents a calibration point and each of the small green lines within the gray circles is an error vector from the center of the calibration point Notice that on the left eye none of the green lines extend outside of the gray circles On the right eye only the top left corner features error vectors extending outside of the
8. to introduce your Core Elements study You have now created and internally piloted the Core Elements study but before you can begin collecting data there is one more step in the development process When your partici pants arrive you will need a script to verbally introduce the study and let them know the ground rules This document should be Brief You should be able to say everything you need to say in 3 minutes or less Specific You will need to be as clear as possible about the data collection process Consistent It is important that every participant hears the same language Conversational Making the participant feel comfortable is very important 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 7 Tobii Technology in the United States and or other countries www tobii com tobii In terms of content feel free to write this script in a way that will allow you to sound comfortable delivering it This will help the participant to feel at ease The major areas that you should touch on include Study Overview Provide a very brief description of the activity or activities that the participant will be completing during the session e g viewing a series of nll images watching a video clip and answering a few questions Make sure you do not give away too much information or lead the participant towar
9. ave access to the Tobii Studio manual and the hardware manual for your specific Tobii eye tracker Pages in the manual that will help you to complete the exercises in the workbook are referenced as appropriate And remember if you have any questions Tobii s Knowledge Services group is just an email away at KnowledgeServices tobii com or support us tobii com and you can always stay in touch on our Facebook page at www facebook com tobiitechnology or the My First Year With Tobii Blog 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 3 Tobii Technology in the United States and or other countries www tobii com tobii First Month Activity Checklist If you are reading this you ve probably already taken your very first steps with eye tracking You have unpacked and set up your Tobii eye tracker and associated laptop or desktop computer You ve installed the Tobii Studio software and played around with the features Maybe you ve even read the user manual or received in depth training from Tobii All of this will help you get started but the only way to really get familiar with eye tracking is through hands on experience In other words it s time to get to work The checklist below includes the tasks that we recommend you complete in your first month of Tobii ownership Each one is outlined in detail within this document Keep in mind that these
10. aze event data such as fixations and saccades as well as about AOI activity information Gaze tracking data 15 of 15 selected Contains the raw gaze point of each data sample expressed in pixels or millimeters for each eye individually or as an average Eye tracking data and validity codes 19 of 19 selected Contains data such as eye position pupil size and validity codes Open the Core Elements project in Tobii Studio Click on the Data Export tab Select Data Set and choose Select Media for Export Check the box next to your Image task and click Done Uncheck all columns for data export OB We ee Select the following items for data export a RecordingName under General data RecordingDuration under General data MediaName under Media data KeyPressEvent under Recording event data FixationIndex under Gaze event data and AOI activity information FixationPointX under Gaze event data m mo ao FixationPointY under Gaze event data h AOI Name of AOI Hit under Gaze event data 7 Select the following output options a Output One single file b Filter Only fixations c File extension xlsx 8 Click Export Data 9 When the data export is complete open the file and review the data When you have exported and reviewed the data check the appropriate box on page 4 See Tobii Studio User Manual pages 119 131 for further information Generate a brief
11. bii com tobii O 15 Generate a report based on the Image task from your Core Elements study Study Design Tasks Before you run your eye tracking study you need to design it Tobii Studio offers a variety of options for organizing your study and presenting your test materials to your participants The tasks below will take you through the process of creating different types of studies piloting and developing your approach to data collection O Design a study in Tobii Studio with core elements If you plan to conduct your testing on a computer that is connected to the eye tracker and running Tobii Studio there are several elements on the Design and Record tab which can be used to present stimuli For the purpose of this exercise you will create a study with each of these core elements Please have an image file video file and PDF file that you would like to use as stimuli saved on your desktop You will also need to have a website and follow up question in mind These stimuli do not need to be related to one another or relevant to your work since this is just practice but yov ll want it to be presentable since you ll be running mock participants on this study In order to check the first checkbox on page 4 here s what we d like you to do Open Tobii Studio Create a new project called Core Elements Add the following elements to your study The tasks should be ordered as the
12. d Start Recording Track yourself completing the first two instructions and Image task O CON DO BP WN Press Escape after the Image task to stop the eye tracking session 10 Repeat steps 5 9 until you have 5 successful calibrations Reviewing the Data At this point you should have 5 good and 5 bad calibrations with a few subsequent tasks recorded Please click the Replay tab and play back all ten sessions to see the impact of calibration quality on the underlying data When you have reviewed all 10 sessions 5 with good calibrations and 5 with bad calibrations check the box on page 4 See Tobii Studio User Manual pages 28 33 for further information 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 12 Tobii Technology in the United States and or other countries www tobii com tobii O Collect data on 10 people using your Core Elements study You may of course continue to practice alone but there is no substitute for training on real participants i e people other than yourself The next prescribed task running 10 people on your study has several benefits It provides an occasion to practice your introduction to the study It allows you to work with different eye situations glasses droopy long lash etc It presents the chance to deal with adversity recalibration leaning forward
13. d a particular behavior perception or response Participant Expectations You will want to make it clear to the participant what is expected of them during the exercise Are they using the mouse Do they have to say anything Are there any actions that they ought not to do When is the task complete The instructions that you have included in your script will answer some of these questions but you should lay the groundwork in this introductory explanation Introduction to Eye Tracking You will want to speak briefly about the eye tracker and the process of eye tracking Let the participant know about the calibration Let them know that they do not need to be as still as a statue but they should try to stay approximately in the same position in their seat once you begin i e don t lean forward or back Explain in very general terms what the eye tracker is doing but deemphasize the fact that we are recording everything they re looking at You don t want your participants to be self monitoring their eye movements during the study Natural behavior is desirable in nearly all eye tracking studies Opportunity to Ask Questions Once you have provided a study overview reviewed expectations and provided an introduction to eye tracking ask the participant if they have any questions This will provide an opportunity for them to raise any questions they have and for you to provide clarification information prior to transitioning to calibra
14. done some rough testing on yourself in Tobii Studio it is time really to put the eye tracker to use The tasks assigned in this section will help you gain better understanding and get some practice with the calibration process data collection and managing your equipment Develop an understanding of participant positioning The eyes cannot be tracked if the eye tracker does not detect them Before the calibration Tobii Studio presents a window called the track status box pictured below If the participant s eyes are in range of the eye tracker each eye will appear as a stable i e not flickering white dot in the black box The space in which both eyes are detected by the eye tracker is known as the head boy A practical understanding of the head box dimensions will help you situate your participants in an optimal position for tracking Here s what we d like you to do next 1 Open Tobii Studio Calibration Select the Core Elements BD Start Caiibration project 3 On the Design and Record tab click Start Recording at the bottom of the screen 4 Sitin front of the eye tracker with the track status box visible on the screen that you are looking at You should see both of your eyes represented Cancel as white dots in the black box 5 Now explore the head box a Lean forward slowly until the white eye indicators on screen disappear Lean backward slowly until
15. further information O Calibrate yourself poorly 5 times begin recording and review data Understanding what makes a poor calibration is just as important as understanding what makes a good one Poor calibrations can take a few different forms Missing eye data points no error vectors at all Inaccurate calibration long error vectors pointing in the same direction Imprecise calibration long error vectors pointing in different directions We would now like you to produce 5 bad Right Eye calibrations on yourself This can be done by squinting moving too close or too far from the DE tracker closing one or both eyes or just not looking at the calibration point when appropriate Of your 5 poor calibrations try to make each one imprecise unique The goal is to help you understand the sensitivity of the eye tracker during calibration missing and also what suggestions you might give to participants for whom you are having trouble with calibration Open the Core Elements project in Tobii Studio Sit in front of the eye tracker and prepare to be eye tracked On the Design and Record tab click Start Recording at the bottom of the screen Name the recording and click Continue Make sure you are optimally positioned in the track status box and click Start Calibrate yourself poorly and then assess the subsequent calibration plot After an acceptably poor calibration Accept an
16. g results Once you have created a set of AOls you will be able to calculate and 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 16 Tobii Technology in the United States and or other countries www tobii com tobii export data that is specific to these AOls We ll have you generate several statistical outputs now Time to First Fixation The time from the start of the stimulus display until the test participaet foates on the AOF or ADL Group for the first time seconds Statistical Chart and Table Exports from Tobii Studio 1 Open the Core Elements project in Tobii Studio 2 Click on the Statistics tab 3 On the Recordings panel uncheck all participants that you decided to exclude 4 Export save the following statistical outputs to your computer s Descriptive Table Metrics w Other Parameters Statistics Chart Time to First Fixation Mean Rows Recordings Table Total Fixati b a p an Max Rows Summary Only Chart Duration Fixation Count Mean ang Rows Recordings Table Median een parore Mean Rows Recordings Chart Visit Count L 7 Min and ee e Total Visit Duration Nias Media Time First 5 seconds Table f Time to First Fixation Mean soe mune oniy pa Chart only 5 recordings to include Visit Count Visit ian Rows Recordings select g Duration Fixation Median i Table only 1 AOI to include Duratio
17. io with core ClEMENtS cccccceseeeceseesesecseeseceeseessees Setup an External Video study and a Scene Camera Study ccccssssecessssteeeeessseeees Run 5 sessions on the Core Element study with you as a participant e Develop a document to introduce your Core Elements Study c csscccessesteeeeees Develop an understanding of participant POSItIONING c cceceesteeeeessseeeeeesnaeeeeees Calibrate yourself well and begin recording 5 times cccssccecessscteceesssteeeeesseeeees Calibrate yourself poorly 5 times begin recording and review data ccceseeees Collect data on 10 people using your Core Elements Study ccsscccsessteeeeeeseeeees Pack up all eye tracking equipment and then set it Up ONCE AgAIN eeeesteeeeees Explore data quality for Core Elements participants Replay tab csccceseeeees Generate 8 visualizations for your Image task cccccessscecsssseeeceessseeeesssneeeeessneeees Generate 8 AOls for your Image task ccccssscccessssececssnececssseeeeceeseneeceessnaeeesessneeees Generate 8 statistical outputs based on your Image task c ccccsessecesessteeeeesseeeees Export and review 8 columns of additional data ceeecssceesssneeeecessseeeesseaeeeeees Generate a brief report based on your Image task cssccecesseeeecessseeeeessneeeesseneees tobii Welcome to the World of Tobii Eye T
18. marks or trademarks of 20 Tobii Technology in the United States and or other countries www tobii com tobii Yep and this one too 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 21 Tobii Technology in the United States and or other countries www tobii com
19. n F i You h You decide You decide You decide decide When you have exported 8 statistics check the appropriate box on page 4 See Tobii Studio User Manual pages 85 116 for further information Export and review 8 columns of additional data Tobii Studio provides options to export a great deal of additional information about your project Understanding the available information on the Data Export tab is important even though much of it only applies to special circumstances 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 17 Tobii Technology in the United States and or other countries www tobii com tobii General data Contains data about export data studio version project and test name participant characteristics recording information and current fixation 11 of 11 selected v filter Media data Contains data about media name position and size 5 of 5 selected Segment and scene data 8 of 8 selected Contains data about segments and scenes Timestamp data 3 of 3 selected Contains data about the time stamps available for export Recording event data 15 of 15 selected Contains data about events recorded during a recording such as mouse clicks key presses studio events and external events Gaze event data and AOI activity information 7 of 7 selected Contains data about g
20. nd collect data for an External Video or Scene Camera study Copy all elements from the first Test to the newly created Practice test Create Independent variables e g gender for your 10 participants Explore recording settings user camera audio live viewer etc If applicable practice testing with your Mobile Device Stand 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 13 Tobii Technology in the United States and or other countries www tobii com tobii Data Analysis Tasks Now that we have a study and a data set we can delve into the analysis side of Tobii Studio Specifically we will ask you to explore aspects of reviewing data identifying areas of interest creating visualizations and generating statistical results O Explore data quality for Core Elements participants Replay tab Throughout the remainder of this document we will be working with the data you have collected for your Core Elements study The first step in analysis is to review the data you have collected and see if there are any recordings that should not be included in the analysis set This process can be subjective or rigid depending on your research objectives Rigid Data Exclusion Recordings with a value of preen less than 80 in the Samples 04 30 2014 10 38 16 P 04 30 2014 10 49 24 column will
21. racking Congratulations on the purchase of your new Tobii Eye Tracking system As part of your membership in the My First Year with Tobii customer care program you will receive a series of informational resources to help support your learning and practice of eye tracking Things to Do in Your First Month This workbook is designed to guide you through the first critical period in learning how to be productive and proficient with your Tobii Eye Tracking system We have found that carrying out certain learning exercises in the early stages of familiarization with eye tracking hardware and software pays benefits in establishing good habits of practice This workbook introduces basic concepts in general eye tracker operation as well as the Tobii Studio software Although this program has the word month in its name every researcher and lab is unique and you may find that you run through these activities in just a week or two while another might need significantly longer than a month And that s just fine What is more important is that you work through these activities roughly in the order in which they re presented because each step builds upon the one before it Please keep in mind that this workbook is NOT a user manual While it does include some basic instruction along with each exercise it is not intended to substitute for the Tobii hardware or software technical manuals While completing the exercises you will find it helpful to h
22. rectly on the eye tracking computer but rather externally Tobii Studio provides two elements on the Design and Record tab for these scenarios External Video elements are used when testing stimuli from external devices such as a video gaming system or Macintosh computer i e sources not directly supported by Studio Scene Camera elements are used when testing stimuli in a real environment or ona device not connected directly to the computer on which Studio is running for example testing a smart phone a tablet or paper materials We will now ask you to create two studies one for each of these elements Since this is only practice you can just use a webcam as the video source when prompted Here s what we d like you to do Open Tobii Studio Create a new project called External Vid Test 3 Add an External Video element to your test and explore all of the relevant settings Make sure you understand the following aspects of the External Video element Video Source Camera Settings Video Settings and Video Codec 4 Click OK when finished And then 1 Open Tobii Studio 2 Create anew project called Scene Cam Test 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 6 Tobii Technology in the United States and or other countries www tobii com 4 tobii Add a Scene Camera element to your te
23. registered trademarks or trademarks of 14 Tobii Technology in the United States and or other countries www tobii com tobii Generate 8 visualizations for your Image task Tobii Studio offers a variety of options for rendering data as image and video files These visualizations are frequently used in illustrating eye tracking results The next exercise will give you a chance to create several different visualizations Gaze Plot Heat Map and Cluster Image Visualization Examples 1 Open the Core Elements project in Tobii Studio 2 Click on the Visualizations tab 3 On the Recordings panel uncheck all participants that you decided to exclude 4 Export save the following visualizations to your computer Visualization Settings amp Notes Style File Type a Heat Map Count 50 px Heat Map Image b Heat Map Absolute Duration 78 px Gaze Opacity Image 0 C Heat Map Relative Duration 115 px Hea aie one Video opacity d Gaze Plot Duration 150 60 opacity Image e Gaze Plot Only first 5 seconds of task 20 opacity Video Same size choose a single pogo anal f Gaze Plot one g color hide gaze order Video participant to show and trail g Cluster 30 threshold 60 opacity Video h You decide You decide You decide You decide When you have created the 8 required visualizations check the appropriate box on p 4 See Tobii Studio User Manual pages 57 74 for
24. st and explore all of the relevant settings Make sure you understand the following aspects of the Scene Camera element Video Source Camera Settings Video Settings Video Codec and Calibration Image Click OK when finished When you have created these two studies check the appropriate box on page 4 See Tobii Studio User Manual pages 17 22 for further information O Run 5 sessions on the Core Element study with you as a participant The first participant you run in your study should always be yourself Obviously you won t use the data in the analysis but this self piloting presents an opportunity to identify errors andm ake sure your stimuli are presented properly The next task on your checklist is to collect five recordings of data on yourself as a participant in the Core Elements study Make sure your eye tracker is connected and configured properly before proceeding aS ae ee Open Tobii Studio Select the Core Elements project you created On the Design and Record tab click Start Recording at the bottom of the screen Name and calibrate the recording Complete all tasks as if you were a research participant in your study Repeat steps 3 5 until you have collected data on yourself 5 times When you have completed the fifth pilot session check the appropriate box on page 4 See Tobii Studio User Manual pages 28 33 for further information O Develop a document
25. t etc that demonstrates your headline When you have created your report check the appropriate box on page 4 When you have finished your entire checklist take a picture and send it to KnowledgeServices tobii com to receive a special congratulatory gift Further Exploration into Data Analysis and Beyond If you wish to explore Data Analysis features within Tobii Studio further Create Scenes and Segments on the Replay Tab and export videos visualizations Create a Coding Scheme and code events that occurred during your session Analyze additional elements of your study such as the Web task and PDF task Explore impact of changing fixation filters Tools gt Settings gt Fixation Filters Copy and paste in place your AOls on different media Consult other documents and media o Read the Tobii Studio user manual cover to cover o Explore Tobii s YouTube channel to find instructional and illustrative videos o Check the tobii com website for info manuals white papers and more Thanks for completing the First Month Checklist 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 19 Tobii Technology in the United States and or other countries www tobii com tobii This page has been intentionally left blank 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trade
26. tion and the first eye tracking task Note njecting some levity is key In order to create a comfortable testing scenario the participant should be relaxed and the moderator s demeanor can communicate that you are someone that they can be comfortable with Keep your tone light and friendly Try to avoid overly technical explanations When you have completed your study introduction document check the appropriate box on page 4 Further Exploration into Study Design 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 8 Tobii Technology in the United States and or other countries www tobii com tobii If you wish to explore Study Design features within Tobii Studio further 1 Explore and modify settings within the elements of your Core Elements Study 2 Create another Test for this study and name it Practice 3 Copy all elements from the first Test to the newly created Practice test 4 Preview the Practice test 5 Counterbalance elements within the Practice test 6 Delete the newly created Practice test 2014 Tobii Technology Alll rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 9 Tobii Technology in the United States and or other countries www tobii com tobii Data Collection Tasks Now that you created your study and have
27. tobi A Checklist of Things to Do in Your First Month Eye Tracker Basics First steps on your path to becoming a great eye tracking researcher My First Year with Tobii Program Knowledge Services Tobii Technology As you embark on your journey of eye tracking research Tobii will be there to guide you from familiarity to proficiency and mastery This guide is the first in a series of resources designed to help you practice key eye tracking concepts through activities on your Tobii hardware and software So pull up a chair fire up that eye tracker and take the next step to becoming a GREAT eye tracking researcher Edition October 2014 Authored By Wilkey Wong and Mike Bartels Edited by Katherin Tillack Table of Contents St dy Design TASKS tess teaxcasaeictiiaanacdesusstccandutaadonsaeadeiuasa aieesacaae eaten ade neta aaiese aes Data Collection Tasks ccceccccsssececcccssceceecssceccecsseeceecsscecesuceseceeaceeeceeaceeeeeeaeeeecueaeeeeeeeneess Data Analysis TaSKS tesa chcitstens onesiatesencontledindcataeckcdsavyncexudsncsnmnbindecatisadlonassactenedennincshinlennarettial 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of Tobii Technology in the United States and or other countries www tobii com Design a study in Tobii Stud
28. y are in a through m below but the content of each element text settings and files is up to you a Instruction Introduce the study in a sentence or two Instruction Introduce the image that is to be shown in a sentence or two Image Select the image file that is to be shown Instruction Introduce the video that is to be shown Movie Select the video file that is to be shown Instruction Introduce the website that is to be shown Web Enter the URL of the website that is to be shown Instruction Introduce the PDF that is to be shown i PDF Element Select the PDF file that is to be shown gt a 4 OA 2014 Tobii Technology All rights reserved Tobii Technology and the Tobii logo are either registered trademarks or trademarks of 5 Tobii Technology in the United States and or other countries www tobii com tobii j Instruction Ask participants to click a specific file on your desktop k Screen Recording Include the screen recording element to show the desktop l Questionnaire Enter a multiple choice follow up question m Instruction Include a thank you message to conclude the session When you have created the Core Elements study check the appropriate box on page 4 See Tobii Studio User Manual pages 12 27 for further information O Setup an External Video study and a Scene Camera study In some situations your test stimuli will not be presented di
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