digital ad kit client/agency
Contents
1. 14 Takeover 1400x800 300x250 Premium 728x90 14 HOANG Ad AN a An ee ere onesies 15 Video Animation Walkout 00 00 0055 15 Expandable Leaderboard 728x90 gt 728x180 15 Expandable Medium Rectangle 300x250 gt 300x600 15 Expandable Skyscraper 120x600 gt 240x600 16 Page Curl Peeldown 125x125 gt 550x550 16 Interstitial 300x600 or 300x250 16 SIGE PAA TA PAP PEPE 16 see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT digital ad options Standard digital advertising options Digital ads are comprised of industry standard file types gif jpg png swf These ad units are available across all NewsOK sites unless otherwise specified in individual ad unit notes To ensure the highest quality please be sure to save your files down to the correct file weight kilobytes Resaving the ads to meet the file weight requirement by our staff causes degradation of the images and text See the appendix on page 22 for instructions on best practices for saving mages for web Please see page 18 for instructions on properly prepping your flash ads see live examples at adspecs newsok com examples YOUR AD HERE YOUR AD HERE 300px x 250px 728px x 90px 30k 40k flash w up to four 100k support files 30k 40k flash w up to four 100k support files 15 sec max animation 15 sec max animation sound must be user initia2. Unfortunately there is no hard and set rule as to what a safe ratio is but a good rule of thumb is that you want at least one paragraph of text for every image Ideally our goal is at least 40 text onan email Sending out image only emails will decrease the messaging ability as most are either immediately flagged as spam or cannot be viewed in the preview panes which will drive down the open rate assuming the email manages to avoid the junk folder Other things that can trigger being flagged as spam e adding a bunch of random text to go with images in the email in an attempt to fake a good text image ratio e including an image file as an attachment many spam filters and virus checkers will junk your email because it has an attachment Ensuring your email can be viewed properly in the largest variety of email browsers possible e Stick to the Basics CSS based layouts are only successful in the most compliant of email clients Your design will render more consistently when HTML tables are used for layout Limit the use of CSS to inline styles as external and embedded styles are stripped out in Hotmail and Gmail e Design with Image Blocking in Mind Plan how to best use graphics in your design Images should act as a supplement rather than the main focus of your design Even with images blocked or disabled your design should be readable and the call to action clear In cases where an image must be used dont forget to include alt
3. AB BS 4 Half Page 300x600 2 2 2 00 0 eee A Skyscraper 120x600 052 cern NAGA Ham AG AY glen cen 4 Wide Skyscraper 160x600 4 Sponsor Banner 300x100 005 5 JobsOK Profile LOGOS oii a ka ed GRAE ANG KAKA 5 Splash Landing Page a 5 Bulletin Board 120x120 aaaaa 5 Monster Ad 425x600 aaa 6 Facebook Ad Art 99x72 ee 6 IAPP ADS ca ALA AA eee 8a AA NAA NAGA pack 7 iPad Tab 6 Exp Banner 160x30 768x200 8 iPad OK DOX 2900140 Lawaan Boe Sas bed en en AG GAY 8 iPad Vertical Full Page 768x960 8 iPad Horizontal Full Page 1024x704 8 iPad More Articles Banner 200x300 9 iPad Article Text Ad 200x300 9 iPad Live Banner 676x80 9 iPad Live Weather Banner 700x70 9 iPad Leaderboard 728x90 10 iPhone Full Page 6G40xKG32 2 20 masala aa 10 MOBILE ADS 64455005 22 465450450R 02a ee ee aes 11 6 1 Mobile Banner 300x50 12 Mobile Rectangle 320x50 12 Sponsor Ad SO0x100 0 0 0 2 eee 12 Medium Rectangle 300x250 12 RICH MEDIA ADS 0000 e eee eee 13 Post it Square Popup 300x300 or 300x250 14 Video Preroll cava BE NG coeedhe Geese Hi ese ET Se Kat 14 Sliding Billboard 940x30 gt 940x300
4. CCCCCC or 666666 is preferred Custom Sizes Custom sizes are available for select ads Please contact Interactive Advertising contact info listed below for more information File Size Issues This ad kit includes file prep instructions to meet file size requirements If you are having issues reaching these limits we recommend you send us your working files So we can save the ads at the correct requirements while keeping content as crisp as possible We can provide a proof once this is done File Types NewsOK accepts the following file types for advertising fla swf jpg gif and spot ad tags Flash Advertising Flash ads not sent as 3rd party tags must follow the file prep instructions in this ad kit NewsOK Brand Guidelines Use of the NewsOK name logo or other brand features without prior approval is not permitted Ads cannot mimic or resemble NewsOK graphics text or other aspects of NewsOK s look and feel Pop Up Window Advertising Pop up window advertising is not permitted The browser back button must work from the landing page Rich Media Ads Rich media ads not sent as 3rd party tags must follow the file prep instructions in the client agency kit Video Preferred formats resolution and file prep information are on page 20 For questions please contact Digital Advertising onlinecreative opubco com see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT Flash File Preparation
5. newsok com examples CLIENT AGENCY AD KIT Mobile Ad Options Medium Rectangle Sponsor Ad Ad 300px x 250px Ad 300px x 100px 30k no flash 25k no flash Mobile Rectangle 6 1 Mobile Banner Ad 320px x 50px Simpli fi only Ad 300px x 50px 15k no flash 15k no flash see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT rich media ad options Formats accepted depend on the type of nch media ad This includes fla swf and iframe content and they can also be sent as ad tags For questions or template requests please contact Digital Advertising onlinecreative opubco com see live examples at adspecs newsok com examples YOUR 40 HERE YOUR AD HERE 300px x 300px or 300px x 250px paired with leavebehind tab 40k static image no animation 35px x 190px tab your ad here ban teaser portion 940px x 30px full billboard 940 x up to 300px 40k flash w up to four 100k support files 15 sec max animation no looping requires speclal handling contact onlinecreative opubco com see live examples at Your Video Here 640px x 360px See page 18 Preferred Video formats for questions about file formats Video should be emailed to onlinecreative opubco com with instructions for who the video is for and how it is intended to be used YOUR AD HERE TOUR AD HERE YOUR AD HERE 1400px x 800px wallpaper Medium Rectangle Regular Premium o
6. tags in the lt img gt tag Additionally it s best to use HTML text and web safe fonts wherever possible e 600 is the Magic Number Although monitor resolutions vary we recommend keeping your design at approximately 600 pixels wide to avoid horizontal scrolling and to ensure that your primary message appears in the preview pane e Avoid Rich Media Embedding Flash or video in an email will cause major deliverability issues If delivered these design elements will be stripped or disabled If you want to use rich media use a screenshot of the media linking to the live version on your website Animated gifs are also alternatives that work across many but not all email clients see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT Rich Media Preparation POST IT NOTE Provide artwork at 300x300 in jpg or gif format no larger than 40k No animation You may also build a custom leavebehind ad in transparent gif format no animation 35x190 PEEL DOWN SLIDING BILLBOARD EXPANDING ADS OR FLOATING ADS 1 All listed ad sizes have their behaviors coded into the template If the ad has 2 states opened and closed please provide a file for each state in the correct dimensions and file weight kilo bytes 2 If you prefer a custom size or interface for your ad please contact Interactive Advertising at onlinecreative opubco com or discuss options with your sales representative IF SENDING 1X1 TRACKING PIX
7. 2s siviuvvieesasbevewns 5 Leaderboard 728x90 a naa ni Ka KANA mak KNA 3 Leaderboard Premium 728x90 00005 3 Leaderboard Super 970x90 3 Medium Rectangle 300x250 0 eee 3 Mobile Rectangle 300x50 0 0 00 008 12 Monster Ad 425x600 nauan eee 6 Page Curl Peeldown 125x125 gt 550x550 16 Post it Square Popup 300x300 or 300x250 14 Skyscraper 120x600 a KA Kana meas 4 cile AA eee eres 16 Sliding Billboard 940x30 gt 940x300 14 Splash Landing Page aaan urnana 5 Sponsor Banner 300x100 0 5 Takeover 1400x800 300x250 Premium 728x90 14 Video Animation Walkout 0 0 0 0 0 00 15 Video Preroll AA 14 Wide Skyscraper 160x600 4 Appendix Pages Email Blast Gutdelines anaana aaraa 17 Fash File AA 20 General Gultdelines a 19 Rich Media File Prep 2 aaa awa a cracneeenneeeen 18 Saving Images For Web aaa naaawa es 21 Video Specifications nasau 06 ccc ee eee 20 CLIENT AGENCY AD KIT Table of Contents Popularity Page Number DIGITAL ADS 445656045444 00 050 85 006 44 050000450 2 Medium Rectangle 300x250 3 Leaderboard 728x900 0 ee 3 Premium Leaderboard 728x90 3 Super Leaderboard 970x90 00 0000 ee 3 Email Blast oc cack bee ae ee AD AE Bes NAG eo
8. EL CODE 1 Be sure to include a destination URL not just the tracking pixel URL A list of examples are available upon request for rich media ads If you are unsure if your files meet any of these requirements or need a template to work from please contact Digital Advertising at onlinecreative opubco com Preferred Video formats NewsOK works with most video formats but prefers QuickTime files in any of the HD formats 1080 or 720p NewsOK can work with WMV files but prefer that they be HD or at least NTSC broadcast resolution NewsOK also accept NTSC video electronically or via Beta or DV tape Please send video at least one day before your go live date to allow the video and advertising teams to coordinate to present your material in a professional manner For video walkouts or other materials requiring Knocking out your subject please plan for a 3 day turnaround NewsOK Studios can also film and produce video for your ad campaign Ask your Marketing Consultant for details see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT General Guidelines Animation NewsOK restricts all animation even subtle movement to a limit of 15 seconds Audio Audio must be user initiated Borders Ads must clearly be differentiated from page content through either a defined linear or graphical border a solid contrasting background color or a combination of border and contrasting background A 1px border in
9. For rich media see page 18 INSERTING CLICKTAG VARIABLES IN FLASH CREATIVES In order to ensure that our ad tracking servers work correctly flash ads not being sent as 3rd party tags should follow this protocol IF SENDING AS A SWF FILE 1 To support click tracking our advertising platform requires that Flash creatives use the clickTAG variable method for implementation At least one clickTAG definition is required and up to four more are optional a For ActionScript 2 select your exit button and copy and paste the following code into the ActionScript field on release if root clickTAG substr 0 5 http root clickTAG substr 0 6 https getURL _root clickTAG blank b For ActionScript 3 select the first frame in the timeline and copy and paste the following code into the ActionScript field your exit button should have the instance name exit exit addEventListener MouseEvent MOUSE UP onClick function onClick e MouseEvent void var click_url String root loaderInfo parameters clickTAG navigateToURL new URLRequest click url _ blank 2 All fonts outside of the universal web fonts must be converted to paths or embedded 5 Frame rate must be 18 fps or less 4 A static image that meets ad size requirements must be included IF SENDING AS A FLA FILE must be Flash CS5 5 or lower 1 Be sure to include or embed any fonts used in your ad 2 Clearly labe
10. click OK Step 4 You will now be back in the window from Step 2 Click Save top button on right side and the program will ask you where you would like to save it Once it saves the file it will close the window and go back to Photoshop see live examples at adspecs newsok com examples
11. client agency digital ad kit This kit is for use by OPUBCO clients and or their ad agencies Our goal is to ensure that your ads appear properly and have the maximum impact possible for your advertising dollar For questions please contact Digital Advertising onlinecreative opubco com Table of Contents Alphabetical 6 1 Mobile Banner 300x50 0 12 Bulletin Board 120x120 0 0005 5 EMaliBlast 25 40 oceenudedivs dodeeedseediene den eda 4 Expandable Leaderboard 728x90 gt 728x180 15 Expandable Medium Rectangle 300x250 gt 600x250 15 Expandable Skyscraper 120x600 5 240x600 16 Facebook Ad Art 99x72 ne 6 Foanng ACs awa dg Sede eee 6 eee oe eee oe 15 General Guidelines a 17 AO y AA AA 18 Half Page 300x600 anaaaanan anan nata naa as 4 Interstitial 300x600 or 300x250 16 iPad Article Text Ad 200x300 9 iPad Horizontal Full Page 1024x704 8 iPad Leaderboard 728x90 0 eee 10 iPad Live Banner 676x80 0 0 02 ce eee 9 iPad Live Weather Banner 700x70 9 iPad More Articles Banner 200x300 9 iPad Skybox 250140 oon vee eeeseupe heres eaeess 8 iPad Tab amp Exp Banner 160x30 768x200 8 iPad Vertical Full Page 768x960 8 iPhone Full Page 640X052 pawa aaahh muks 10 JObSOK Profile LOGOS naaa 0
12. e coal y E alj figure 2 OK L Cancel m Use Current Slice Each Slice Total of All Slices figure 3 Resolution LI Original Optimized 2 Up 4 Up niwalsJinch 4 Front Imane D Clear A a Save For Web amp Devices cis Woi pag Ng O Bedlam Na Save TT R d Cancel oo Done kaa Sites Edit Preview CSS Te Preset Unnamed Cc rec 6 Mh ontimizeg Save Settings High B auaiiy 73 FA Delete Settings Blur 0 PR a og 4 Convert to sRGB Include XMP Progressive ICC Profile Matte Color Table Image Size Edit Output Settings Step 1 Making sure your ad is in RGB and not CMYK go to the File menu in Photoshop and select Save for Web amp Devices see figure 1 Step 2 Anew window will open in Photoshop see figure 2 Along the right edge of this window select the JPEG or GIF format You may need to experi ment with both file types to find out which format will look best at the required file size Under the Done button is a little round button with an arrow in it Clicking this will open a menu In this menu first ensure that Convert to sRGB has a checkmark next to it Then select Optimize to File Size Step 3 This will open a third smaller window see figure 3 Make sure the file size is set to the correct file weight for your particular ad and
13. l Page Ad 768px x 960px 400k no animation no flash Optional Photo gallery thumbnails 40k max height 172px Ad 1024px x 704px 400k no animation no flash Optional Photo gallery thumbnails 40k max height 172px see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT iPad iApp Ad Options iPad More Articles Banner iPad Article Text Ad Ad 200px x 300px Ad 200px x 300px Pop Up Graphic 140px wide Pop Up Graphic 140px wide 30k no animation no flash Approx 40 characters no animation no flash iPad Live Banner iPad Live Weather Banner Banner 676px x 80px Banner 700px x 70px 75k NO animation no flash 75k no animation no flash see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT iPad iApp Ad iPhone iApp Ad Options Options iPad Leaderboard iPhone Full Page 728px x 90px Ad 640px x 832px 30k no flash 15 sec max animation 200k no animation no flash Optional Photo gallery 40k max height 172px see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT mobile ad options These ads differ from the full page iPhone app ad They are run on m newsok com They can be saved as jpg Jong or gif Flash ads are not allowed as Adobe has ended support for the mobile version of Flash Player For questions or template requests please contact Digital Advertising onlinecreative opubco com see live examples at adspecs
14. l all layers and give movie clips and buttons unique names 5 Frame rate must be 18 fps or less 4 A static mage that meets ad size requirements must be included If you are unsure if your files meet any of these requirements or need a template to work from please contact Digital Advertising at onlinecreative opubco com see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT Saving Static Images For The Web Using Photoshop The following screenshots are taken from Photoshop CS3 for Macintosh your screen may look different depending on your operating system and version of Photoshop If you use software other than Photoshop as your image editor please refer to your user manual for instructions on how to save images for use on the web gt Photoshop 9 Edit Image Layer Select Filter A alsm New EN a Open 0 a luad Browse XEO B Open As Smart Object F Open Recent gt Device Central Close KW Close and Go To Bridge THEW Save 88S Save As CHS Check In Save for Web amp Devices X amp S F Revert F12 Place Import b Export gt Automate b Scripts gt File Info XOEI Page Setup QEP Print 828P Print One Copy XOKP ee DELAL sag figure 1 Desired File Size 35 K m Start With Current Settings Auto Select GIF JPEC he 1 wl width Height T ei Laiha mlalaman el els
15. low 2 3 days for design programming and testing Yahoo BT no looping without mouseover 125px x 125px 5k no animation 120px x 120px 215px x 80px 15k no animation 20k 15 sec max loop 4 frames max no flash see live examples at Standard Digital Ad Options Monster Ad Yahoo BT Only your ad here 425px x 600px AOk 40 k flash w up to four 100k support files 15 sec max animation sound must be user initiated Yahoo BT no looping without mouseover CLIENT AGENCY AD KIT Facebook Ad Art 99px x 72px 10k no animation see live examples at adspecs newsok com examples CLIENT AGENCY AD KIT lapp digital ad options iApp iPad and iPhone apps digital advertising options These ads can be saved as jpg png and gif Flash ads will not work as Apple does not support Flash on its devices Digital Advertising can provide photohop templates on request For questions or template requests please contact Digital Advertising onlinecreative opubco com see live examples at adspecs newsok com examples iPad iApp Ad Options iPad Tab amp Exp Banner CLIENT AGENCY AD KIT iPad Skybox Tab 160px x 30px Banner 768px x 200px Combined file size for both ads 300k no animation no flash Viewable in portrait mode only iPad Vertical Full Page Skybox 250px x 140px 25k no animation no flash Viewable on section fronts in landscape mode only iPad Horizontal Ful
16. pport files 15 sec max animation no looping without mouseover in Yahoo BT properties requires special handling contact onlinecreative opubco com your ad here 300px x 600px or 300px x 250px 40k 300x600 30k 300x250 no flash see live examples at A expanded content here teaser portion top right half of 125px x 125px full portion top right half of 550px x 550px 40k flash w up to four 100k support files 15 sec max animation no looping ad must roll up at the end of 1 loop requires special handling contact onlinecreative opubco com expanded ad slides out from right side collapsed ad here collapsed portion 2125px x 90px expanded portion 940px x 560px 40k flash w up to four 100k support files 15 sec max animation Actionscript 3 only will not work with AS 2 files requires special handling contact onlinecreative opubco com CLIENT AGENCY AD KIT Email Blasts Guidelines for building email blasts that won t get flagged as spam One of the things that spam filters look at is the text to image ratio of your email Spammers like to send messages with images and little text because the spam filters are analyzing their text Therefore if a legitimate business sends an email which has a high image to text ratio the spam filters are likely to think that the email is spam and send it to the junk folder They may even come to the conclusion that the business is a spammer and block them
17. r Super Leaderboard 193px on either side of 1014px white center less than 200k no animation save as a single file no slices For questions or a template contact onlinecreative opubco com CLIENT AGENCY AD KIT Rich Media Digital Ad Options Floating Ad Video Animation Walkout area no larger than 940px wide and 650px area no larger than 940px wide and 650px tall or 650px wide 940px tall tall or 650px wide 940px tall this is not a post it note this is not a post it note 40k flash w up to four 100k support files 15 sec max 40k flash w up to four 100k support files 15 sec max animation no looping animation 35px x 190px tab 35px x 190px tab Exp Leaderboard CarsOK HomesOK JobsOK Expandable Medium Rectangle expanded content here expanded content here teaser portion 728px x 90px teaser portion 300px x 250px expanded total size 728px x 180px expanded total size 600px x 250px 40k flash w up to four 100k support files 40k flash w up to four 100k support files 15 sec max animation 15 sec max animation no looping without mouseover in Yahoo BT properties no looping without mouseover in Yahoo BT properties requires special handling contact onlinecreative opubco com requires special handling contact onlinecreative opubco com see live examples at adspecs newsok com examples skyscraper portion 120px x 600px expanded total size 240px x 600px 40k flash w up to four 100k su
18. ted sound must be user initiated Yahoo BT no looping without mouseover Yahoo BT no looping without mouseover YOUR AD HERE YOUR AD HERE 728px x 90px 970px x 90px 30k 40k flash w up to four 100k support files 40k 40k flash w up to four 100k support files 15 sec max animation 15 sec max animation sound must be user initiated sound must be user initiated see live examples at your email blast no more than 600px wide 225k combined file size all components no flash or embedded video should be tested to view properly in Gmail and Outlook 2010 The use of image only emails is discouraged as they trigger spam filters 333y pe unos 120x600 30k 40k flash w up to four 100k support files 15 sec max animation sound must be user initiated Yahoo BT no looping without mouseover see live examples at YOUR AD HERE 300px x 600px AOk 40k flash w up to four 100k support files 15 sec max animation sound must be user initiated Yahoo BT no looping without mouseover 160x600 30k 40k flash w up to four 100k support files 15 sec max animation sound must be user initiated 333y pe unos Your Splash Page If built amp hosted by NewsOK your ad here 300x100 recommended no wider than 1024px 25k 40k flash w up to four 100k support files should be tested to view properly in IE 7 and higher 15 sec max animation sound must be user initiated Splash pages are time intensive Please al
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