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1. the number of emails that have been correctly delivered to the intended recipients Opened the number of email openings It s an essential information to understand whether your subject line is catchy enough and to measure the actual engagement of your users Clicked if you have put a link on your email this is the number of times it has been clicked A vital metric to verify the effectiveness of your call to action Unsub the number of people who have unsubscribed from your list during the selected period If it s too high maybe you have to change your communication style Spam how many times your users have labeled your email as junk mail spam complaint Bounced the number of emails that have been rejected by the incoming servers because of wrong addresses in the lists Keep accurate track of them and cleanse your database eliminating any fake or misspelled accounts These metrics will be a huge help to understand the efficiency of your email campaign and to get fresh data about what to modity in case of unsatistying results Real time email feeds This part gives you the detailed status of any single sent emails also in real time Recipient by recipient you will be able to track precisely all actions and get a complete control on your mailing Real Time Email Feeds Subject Turbo SMTP Newsletter e Turbo SMTP Newsletter Turbo SMTP Newsletter Turbo SMTP Newsletter Turbo 5MTP Newsletter Turbo SMTP Newsletter Turbo 5MTP
2. Newsletter Re Welcome From Quewed Delivered Opened Show last 10 emails To Domal com web targel com yahoo com fhturbo smip com gmail com hotmail com Bturbo smip com iurbo smip com Refresh Date 020713 17 32 0207713 17730 02 0713 17 28 02 0713 17 27 02 07 13 17 25 02 07 13 16 38 qu Unsub Spam Bounce The subject column will make you understand which message you have sent and From which address you have done the mailout The To column is obviously related to the different reciepients and you have also the Date and time of the reported action As you can see for every address a dot of different color appears on the left describing the status of the email queued delivered opened clicked in the spam folder or bounced also the feed highlights when a particular user have unsubscribed from your list STATISTICS General Statistics Here you find the complete stats about your mailings complete with all the interactions that your recipients have made and updated in real time Statistics BB February 1 2013 March 10 2013 Hourly Daily Weekly Monthly Refresh Total 4 Queued vi Delivered Opened Clicked Unsub Spam Bounced QUEUED 0 00 Of 1 76 1 16 UNSUB 0 00 WM spam 0 00 Emails 170 3 3 WU BOUNCED 1 16 Total Delivered Opened Clicked Under the chart you will find a quick recap of all the values tracked by turboSMTP which are reporte
3. clicking delay the average time between the opening and the click in the mail If you put a link in your email this metric will make you understand if your call to action is really compelling In general the shorter is the delay the more visible and appealing is the link Top user agents it details in a handy pie chart the types of tool that your users have used to read the emails REPORTS Bounces This is a list of allthe bounced emails you have sent complete with the date and the reason why any single email has not been delivered It s important to underline that the list is made both by hard and soft bounces that is bounces generated by non existent addresses and for other reasons for instance a full mailbox It includes also all the messages that have been filtered out by the receiving servers because they have been considered spammy or suspect To reduce this risk we strongly suggest to configure our DKIM system see the next chapter Remember also that turboSMTP will automatically inhibit to send new emails to the addresses on the list It actually works like an internal blacklist Spam reports This is a list of all the recipients who have marked you as a spammer flagging your email as spam or putting it into the junk folder The report also highlights the time and date when this happened Pay attention because these signals can lead to a suspension of the service or even the closure of your account Unsubscrib
4. normal turboSMTP account are however fully preserved the user will be able to track his email openings set alerts create templates and footers etc Edit your sub accounts Once you have set your sub accounts you can always change their settings with a few clicks As you can see you have a complete control over every profile New Sub account E Mail IP GE VE 199 187 173 217 suspend cubi delete Olimit 5000 sent 2 a ONES 133 187 173 217 suspend edit limit delete Click on Suspend to interrupt momentarily the sub user s email credit Click on Edit to change the sub user s details company info address etc Click on Limit to put a cap to your sub user s monthly send capacity Sub account limits H No limits Limit sub account send capacity 5000 emails month Ir Save Click on Delete to cancel the sub account The action is irreversible Want to start an affiliation Selling emails via sub accounts is not a partnership with turboSMTP as you remain your own clients direct and unique referent However if you want to become a turboSMTP partner and promote our service on your website or even create a co branded site where to sell it you can check our affiliate program We ll be happy to hear from you
5. 3 09 30 Queued Delivered Opened Clicked Unsub Spam Bounce The Subject column will make you understand which message you have sent and From which address you have done the mailout The To column is obviously related to the different reciepients and you have also the Date and time of the reported action As you can see for every address a dot of different color appears on the left describing the email s status queued delivered opened clicked in the spam folder or bounced also the feed highlights when a particular user have unsubscribed from your list You can also decide to filter the results showing only a particular segment all delivered emails for instance Open click analytics This page gives you some advanced metrics about openings and clicks that will help you understand better how your emails are performing and how your users are interacting with them Average First open delay the average time between the receipt and the opening of every sent email This information is helpful to determine if you re mailing timing is right or can be adjusted For instance if the delay is quite long 5 6 hours it may mean that you re sending while your customers are unavailable sleeping away The optimal delay should be less than 1 hour for targeted recipients Average opens per mail the average number of openings made by a single recipient If the number gt 1 it means that your email has been re read Average
6. 4 c p X Xy mo KR A 28g x x 2 9 BH 5 B LA to 44 SR m Here are our brand new offers kd1 B 7 U E T HER Ill 4 mi II lt body gt Path p ti HTML to Text Plain Text Here are our brand new offers m lt body o gt Save changes Cancel 3 Click HTML to text 4 Click Save changes Now all emails will automatically contain the new template item Here s our example Here are our brand new offers Sell amp Buy The best online deals Price 115 00 Price 45 00 Price 85 00 Of course you can also edit or delete any template you have created Footers The footer is the last bar at the bottom of the email Although it seems to be a marginal part especially in longer templates it is not dead space at all some users always scroll to the end of the newsletter also because usually they find the company s contact details or links to corporate social networks That s exactly what our tool provides you can create or edit a module that will be automatically added at the bottom of your messages Here s how to do 1 Give a name to your footer 2 Using the editor create the footer and place it after your email s body which is represented by the lt body gt tag that will be replaced by the actual content at the sending moment For example you can create a digital signature with the name and address of your company Add Footer lt b
7. ails using a particular IP but free outgoing servers rely on non monitored addresses that can be also shared by spammers and so lower your deliverability That is why turboSMTP uses only secured IPs that guarantee the highest delivery rate In this page you can set your sub accounters IPs and also order a new completely dedicated IP to make your mailing even safer IP the number of the IP address Type if it S a dedicated IP or a shared one Sub accounter your sub accounter s name if the IP is relative to a sub account if it s yours the field will be left blank Reputation this bar shows the reputation rate of your IP That is its validity in front of internet providers as a source of legitimate emails If the reputation is low your deliverability is harmed generally it means that you re sending bulk emails without permission absolutely forbidden or that you are not taking care of some design and content details e g subject lines with spammy words too large images etc To get a quick overview of the best practices you should follow please read our guide about how to deliver all your emails SUB ACCOUNTS Resell or share the turboSMTP experience Want to buy a quantity of emails and resell them at the price you decide Want to offer your customers the whole turboSMTP service fully personalized with your brand and complete with statistics and tools You can start this business now creating new sub accounts and assigni
8. d graphically in different colors So you can get in a glimpse the impact and the ratio of delivered emails opened emails etc on your total mailing Here s the detailed explanation of every value Total the total number of sent emails Queued the number of emails that are currently in queue That is the messages that are still transiting to the recipient s incoming server but are temporarily delayed to be delivered It s a bit like a car queue normally it needs only a little time to move Delivered the number of emails that have been correctly delivered to the intended recipients Opened the number of email openings It s an essential information to understand whether your subject line is catchy enough and to measure the actual engagement of your users Clicked if you have put a link on your email this is the number of times it has been clicked A vital metric to verify the effectiveness of your call to action Unsub the number of people who have unsuscribed from your list during the selected period If it s too high maybe you have to change your communication style Spam how many times your users have labeled your email as junk mail spam complaint Bounced the number of emails that have been rejected by the incoming servers because of wrong addresses in the lists Keep accurate track of them and cleanse your database eliminating any fake or misspelled accounts These metrics will be a huge help to understand the effic
9. es This report simply collects all the users who have opted out from your list clicking on our unsubscribe tool Just like for the other reports you can browse it filtering by email and selecting the time window you want to analyze You can also download it in a csv format TOOLS DKIM DKIM stands for Domain Keys Identification Mail and is an email authentication service simply put it prevents people to fake their identities analyzing the domain part of the sending address and verifying whether a message comes from the claimed source or not You have probably receveid lots of messages that pretended to be sent from your bank or from a Post Office when they were phishing instead This is why many incoming servers have strict antispam rules that may unfortunately reject also legitimate communications DKIM is designed right to avoid that giving a digital signature that proofs your identity So by activating our DKIM your emails will be certified by turboSMTP and will avoid even the strictest antispam filters enhancing your global delivery rate To enable it recommended you must enter your domain s cPanel and add some code to your domain s DNS so if you re not a skilled user please pay attention You can also send a request by email to your own provider and ask him to do it for you The process is twofold First add this text record to the domain of the envelope address y 2spfl include turbo smtp com all Then add these
10. icated in the FROM header of all sent emails and the URL of its privacy policy Make sure that all your customers are aware of that they have to create a page where they state clearly how they will treat their recipients information according to the CAN SPAM Act Add Domain Enter here the domain name and the URL of your privacy policy Please make sure your DNS information is valid before proceeding Domain name This is the domain you will use in the FROM header of your emails Privacy Policy URL http Please enter here the URL pointing to your company s privacy policy This is necessary to activate the whitelabel feature 5 Ask the user to validate his DNS or if you re his host provider do it for him This process will make it sure that all its emails will be certified with a digital signature that proofs the sender s identity avoiding them to be blocked by antispam filters The user should access his domain s cPanel and add some code to his domain s DNS if he s not a skilled one he should send a request by email to your own provider and ask him to do it However remember that the service will work anyway also if you skip this step 6 Confirm the settings 7 Customize the final page s look adding your company information logo and details on the Sub account White Label settings page All done Now your customer or coworker can access to his own page and start sending her emails using the usual pro turbo smtp co
11. iency of your email campaign and to get fresh data about what to modify in case of not satisfying results Emails This part gives you the detailed status of any single sent emails also in real time Recipient by recipient you will be able to track accurately all actions and have a complete control on your mailing Real Time Email Feeds Show last 10 e emails Refresh Subject From To Date Thanks for your Purchase Custom Design jiorgiog sendblas COIT steven davis globaledprograms com 02 26 13 09 14 Thanks for your Purchase Custom Design giorgiom sendblaster con pedropires arcada imobiliaria com 02 283 09 07 Re Fwd turbo SMTP Important satisfac giorgio fontanag iwebtarget com massimiliano turbo smtp com 02 25413 12 39 i template link building sendblaster giorgioqggsendblaster con alessandro sendblaster com 02 253 11 58 Thanks for your Purchase Custom Design giorgioggsendblaster con info netap ch 02 253 09 44 Thanks for your Purchase Custom Design giorgioftsendblaster co infof captainkirks com 02 25 13 09 43 Thanks for your Purchase Custom Design jorgiof sendblaster co accounts britvet ae 02 2513 09 39 Thanks for your Purchase Custom Design giorgiog sendblaster con ge eommersoft de 02 25 13 09 33 Thanks for your Purchase Custom Design giorgiogusendblaster cc finance bahamasmaritime com 02 25 13 09 31 Thanks for your Purchase Custom Design giorgioqusendblaster cor juliet liangopacket 1 com 02 25 1
12. iew the tool overwrites every link put in the emails with a new one that will still point to the URL you indicated but also allows our system to record all clicks on it To get more informaton about the service you can read our article about email click tracking Open tracking What is the open rate of your emails And who exactly opened them This metric is clearly essential to understand the efficiency of an email campaign A low open rate may mean that your subject line is not catchy enough or that many subscribers have lost interest in your communications in any case you ll need to revise your strategy To get this information we recommend to enable turboSMTP s open tracking tool All the openings will be recorded and showed both in the statistics chart and in the email feed highlighting which users have actually opened and hopefully read your message Statistics BS February 1 2013 February 28 2013 Hourly Daily Weekly Monthly Refresh 150 100 C 50 T s aa SA ia S man d EET DE Eh EEE Um abet nn T T T T IR Feb 4 Feb 7 Feb 10 Feb 13 Feb 18 1 Feb 22 Total v Queued Delivered Opened Clicked Unsub Spam Bounced QUEUED 0 0096 O 30 UNSUB 0 33 3 O 5 5 O 1 5 5 81 O gg sov 0 0096 ao of a Q Emails 98 69 of total emails 168 5 BOUNCED 131 28 Total BCCS The BCCS tool is an effective way to keep track of any email you send out Enabling this option you will receive auto
13. lear that you are the sole referent to your costumers and to provide them a branded experience Here s what you can set COMPANY LOGO enter your brand image already on a URL or uploaded from your computer COMPANY DETAILS specify your name and website FOOTER HTML CONTENT with this editor you can create a customized footer that may contain a link to your corporate social networks your address etc Once you have finished click on Preview to check the look and in case edit it Here s an example with an imaginary logo A IM Hello Firsname Lastname My Account Logout Real Time stats Account info Order New Plan BS February 21 2013 February 27 2013 Hourly Daily Weekly Monthly Type Monthly Plan Upgrade Volume 10000 emails month Valid Until Dec 31 2013 IP 199 187 172 50 143 Emails Sent over 10000 Fast Settings 7 Total Queued LI Delivered Opened 7 Clicked DJ unsub 7 spam 7 Bounced g and how the footer could like ACME Corp 71 Elm Street Alert settings In this page you can set an alert that will be delivered to your email address when you reach a certain percentage of the whole credit So you won t ever risk to run out of relays in the middle of a mailout We suggest to activate the alert on the 80 of your available credit IP settings IP Internet Protocols addresses are unique numbers assigned to any device that connects to the internet Any SMTP server delivers em
14. m as an outoging server Anyhow you can also create a new SMTP server name linked to your website in order to provide a fully branded experience You need only to create a DNS alias CNAME of your choice to pro turbo smtp com For instance if you own the domain abcde com you will create the DNS record smtp abcde com in CNAME pro turbo smtp com Then your clients will youse the new address as an SMTP server name Remember prepaid credits have a date of expiration that is 1 year from the moment you bought them So pay attention when you resell them creating sub accounts you will be the sole referent of your customers billing and customer support is on your own responsibility Of course you can contact us for any inquiry or to get some help What it looks like The sub user will have access to a page that looks almost like the original turboSMTP dashboard but without our brand which is replaced by yours ACME in the following sample screenshot and of course without the Sub account section A IM Hello Firsname Lastname My Account Logout Real Time stats Account info Order New Plan BB February 21 2013 February 27 2013 Hourly Daily Weekly Monthly Type Monthly Plan Upgrade Volume 10000 emails month Valid Until Dec 31 2013 10 IP 199 187 172 50 i Emails Sent over 10000 Fast Settings 7 Total Queued Delivered v Opened 7 Clicked E Unsub 7 Spam 7 Bounced g All the functionalities of a
15. matically a copy of all outgoing messages on a selected address that you simply need to set and name Add Bcc Name Email Save changes Cancel This function is highly recommended for all transactional emails automated messages such as subscription confirmations error alerts etc that may not be easily tracked as they are sent automatically after a user s action For instance if you have an e commerce it can be useful to keep a copy of all the receipt confirmations that your system sends We suggest to create a dedicated account for that in order not to overfill your personal inbox Templates This tool allows you to add some design parts to your email body at the beginning and at the end It can be a huge help for email design for instance you can prepare a box dedicated to a recurring promotion a subscription etc or simply add some pre formatted text Enabling the tool will add the new items to every outgoing email Here s how to do 1 Give aname to your template 2 Using the editor create the parts that you want to add to your body which is represented by the lt body gt tag that will be replaced by the actual content at the sending moment For example a line of presentation Add Template lt body 957 is compulsory in HTML text and Plain text it will be replaced by actual content Name Offers HIML Text u z m Uu Paragraph FontFamily Font Size v amp Ead ia ih d i
16. ng them the number of emails you have sold Every customer will have access to a personal page and use our service while you ll always be able to keep track of their activities and have a complete control of the situation Why create sub accounts The sub account deal is open to any turboSMTP user but is particularly oriented towards communication agencies and host providers that want to offer their customers a professional and reliable email service In general everyone involved in the email marketing business can profitably take advantage of our service But creating sub accounts can be also a handy way to divide among your employees the whole bunch of relays that you have purchased For instance you may buy a 10 000 emails monthly plan and give 2 000 to each of your coworkers It s a handy way to distribute a precise quantity of available messages and monitor them to know for example if you should buy more or less how they are used etc How to do 1 Purchase the type of plan that you want to resell choosing among our offers 2 Create a new sub account filling the required fields with your customer s details name address email password etc 3 Select the propsed IP that will be assigned to your customer Please select the IP to assign to this sub account IP Current usage In use 199 187 172 50 Yes Please select IP address before moving ahead 4 Add your customer s domain name e g Domain com that will be ind
17. ody gt is compulsory in HTML text and Plain text it will be replaced by actual content Name Example HTML Text Aa lelz u A 5a d a Gy l ali w imm Y it lt b body gt ACME Corp 71 Elm Street Have a nice day Path p strong HTML to Text Plain Text lt body gt ACME Corp Ti Elm Street 3 Click HTML to text 4 Click Save changes Font Family Font Size XL y um g 3 e Ay ze dl Tr T4 E Paragraph 9 c 28 x 2 0 B n Save changes Cancel Now all emails will automatically contain the new footer Here s our example 1 Home 2 small Business 3 Nationwide Vestibulum libero nisl porta Vestibulum libera nisl parta Vestibulum libera nis parta Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet consectetur adipiscing elit Morbi consectetur adipiscing elit Morbi consectetur adipiscing elit Morbi dictum dictum dictum Read more Read more Read more Excellent tech support Lorem ipsum dolor sit amet consectetur adipiscing elit Morbi dictum nisl vel sagittis rhoncus sapien massa bibendum purus sit amet consectetur adipisci elit ACME corp 71 Elm Street Have a nice day Of course you can also edit or delete any footer you have created SETTINGS SMTP settings To make turboSMTP at work and start sending emails you must configure your mail client or software like Mozilla Thunderbird Micro
18. soft Outlook Incredimail etc In this page you find all the specifics of your turboSMTP that need to be entered The typical settings window looks like this SMTP Server Settings Description Server Name Port 25 Default 587 Security and Authentication Connection security None hd Authentication method Password transmitted insecurely User Mame Fill the fields with the settings provided in the page Here s what they mean and where you should enter them SMTP Server this is your server name that is pro turbo stmp com SMTP Authentication you must enable it to use turboSMTP so choose Password under Authentication method SMTP Username your email address SMTP Password the password you got when you signed up TCP Ports the port by which you want to send your emails If you chose a secure connection SSL you should use 465 or 25025 if you chose non SSL you can go with 25 587 or 2525 To know more here s an article about ports for SMTP For further information you can check also our article about SMTP configuration Language settings Here you can configure the language of your turboSMTP account choosing among English French German Hebrew Italian Portuguese Russian and Spanish Sub account White Label settings If you have opened a sub account and are an official turboSMTP reseller you probably want to customize the product with your logo and company information to make it c
19. the footer section Placeholder Text lt unsub eng gt Click here to unsubscribe Edit Delete Now all future emails won t be delivered to the unsubscribed users Remember that making it easy to unsubscribe does not imply at all the risk of losing users on the contrary it s a best practice that will be highly appreciated Respecting your subscribers freedom of choice is the basis of any good email campaign Click tracking Keeping track of the clicks on your email s links is essential to measure your users interaction With our tool you will get this information in real time both about the whole mailing and for every single recipient Also you can choose to enable it also for plain text messages The whole trend of clicks is then reported in the statistic s main chart and the users who have clicked are highlighted in the real time email feeds with a deep green dot Real Time Email Feeds Show last 10 emails Refresh Subject From To Date Turbo SMTP Newsletter gmail com 020713 17 32 an Turba SMTP Mew letter mweb target com 020713 17 31 Turbo SMTP Newsletter yahoo com O20 713 17 30 e Turbo SMTP Newsletter Sturbo smip com 02 07 13 17 26 Turbo SMTP Newsletter gmail com 02 073 17 27 Turbo SMTP Newsletter GHhotmail com 02 07 13 17 26 Turbo SMTP Newsletter Gturbo smip com 02 07 13 1725 Re Welcome Giurbo smip com 02 07 13 16 38 Quewed Delivered Opened Clicked Unsub Spam Bounce From a technical point of v
20. turboSMIP New Dashboard Handbook turboSMTP DASHBOARD Real Time Stats This control panel gives you a quick and general sight of your mailing s results that is all the interactions that your recipients have made openings clicks unsubscribes etc All the statistics are updated in real time so that you can keep track of every change right in the moment it happens Real Time stats BB February 20 2013 February 26 2013 Hourly Daily Weekly Monthly 7 Total Queued Delivered 7 Opened E Clicked J Unsub 7 Spam E Bounced You can narrow the metrics on hourly daily weekly or monthly basis or select a specific period from a given day to another simply browsing the calendar on the left ES February 20 2013 February 26 2013 Hourly Daily Today February 2013 February 2013 Yesterday Ssu Mo Tu We Th Fr 5a Su Mo Iu We Ih Fr 5a Last Days 1 2 Last 30 Days 10 11 12 15 16 ncm 17 48 19 22 23 20 21 22 23 Last Month 24 25 26 24 25 27 28 TEST Range FROM TO The lines on the chart are highlighted in different colors that represent all the values tracked by turboSMTP Here s the explanation Total the total number of sent emails Queued the number of emails that are currently in queue That is the messages that are still transiting to the recipient s incoming server but are temporarily delayed to be delivered It s a bit like a car queue normally it needs only a little time to move Delivered
21. two records to the subdomains turbo smtp domainkey and turbo smtp domainkey email turbo smtp domainkey IN TAT kzrsa p MIGfMA8GCSqGSIb3DQEBAQUAAAGNADCBiQKBEODT3MWLni6solqSeQggRYBCLHF johZkCnYHH8gZ NDBm6zRrodRVpWpJQW7x3cWWiu BhS1X8ITBBBB8l5tqFa yc mvVgnk8tkUzOHFbPOPp4Tfi7zegTpMtsQW ZMrxw73S5ItNvPr72qvJTYZNPxarMx ULj EWybcTEdXHPY8s16G cpCwIDAQAB turbo smtp domainkey email IN TAT k rsaj p MIGTMAG8GCSqGSIb3DQEBAQUAAA4GNADCBiQKBEQDT3MWLni6solqBeQggRYBCLHF johzkCnYHH8gzZ NDBm5z RcodRVpWpJQW7 x3cWMWiu Bh51X8ITBBB8l5tqFa yc mVgnkB8tkUzOHFbPOPp4fi7egTpMtsQW ZMrxw73SItNvPr72qvJTYZNPxarMx ULjEWybcTEdXHPY8 s16G cpCwIDAQAB The DKIM Tool cannot be disabled Unsubscribe link Putting an unsubscribe link in your footer means to simplify process of opt out from your list the user who doesn t want to receive other communications from you just needs to click on the link and turboSMTP will automatically stop sending emails to his address That simplifies a lot your list management you won t have to do any manual removal and you don t risk to forget any unsubscribed user because the system will take care of the whole process To activate the tool simply create your disclaimer text for instance Click here to unsubscribe and specify the language Add Unsubscribe Link Language Engl Text Click here to unsubscribe Save changes Cancel turboSMIP will create a tag copy it in your email s code we suggest to put it in

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