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1. Memory amp Cognition 35 418 431 McRAE K CREE G S SEIDENBERG M S amp McNorGan C 2005 Semantic feature production norms for a large set of living and nonliv ing things Behavior Research Methods 37 547 559 MEYER D LEVENTHAL H amp GUTMANN M 1985 Common sense models of illness The example of hypertension Health Psychology 4 115 135 MORTON J amp FRITH U 1995 Causal modeling A structural ap proach to developmental psychopathology In D Cicchetti amp D J Cohen Eds Developmental psychopathology Vol 1 Theory and methods pp 357 390 New York Wiley Murpuy G L 2000 Explanatory concepts In F C Keil amp R A Wilson Eds Explanation and cognition pp 361 392 Cambridge MA MIT Press PENNEBAKER J W amp EPSTEIN D 1983 Implicit psychophysiology Effects of common beliefs and idiosyncratic physiological responses on symptom reporting Journal of Personality 51 468 496 PISTRANG N amp BARKER C 1992 Clients beliefs about psychologi cal problems Counseling Psychology Quarterly 5 325 335 REHDER B amp Hastie R 2001 Causal knowledge and categories The effects of causal beliefs on categorization induction and similar ity Journal of Experimental Psychology General 130 323 360 REIN J R Love B C amp MARKMAN A B 2007 Feature relations and feature salience in natural categories Proceedings of the 29th Annual C
2. and associated features of DEPRESSION as described in the Diagnostic and Statistical Manual of Mental Disorders 4th Ed text revision Your task is to draw a diagram of your beliefs about how the different symptoms are related to each other IMPORTANT Before clicking Next Set please be sure to inform the experimenter that you have finished the diagram She will create a backup copy of your work More likely to be female than male Lack of pleasure in daily activities Indecisiveness or difficulty in concentrating Marital occupational or academic problems Ideas plans of suicide or suicide attempts Lasts for at least 2 weeks 3 Excessive worry over physical health 2 energy 2 Difficulties in sexual functioning Figure 1 A screenshot of ConceptBuilder depicting a study participant s causal model of depression Note that even if the participant chooses to place the features so that arrows and strengths are not clearly visible to the eye as often happens in pen and paper diagrams all the information is still recorded accurately in the data file ConceptViewer also allows users to review the exact diagrams drawn such as the one depicted here 130 KIM AND PARK A f Choose Weight Please choose a weight for this relationship Edit Arrow What do you want to do with this arrow Delete Arrow Update Arrow Weight Cancel f Next Set Are you sure you re done and want to co
3. drive for causal knowledge The function evolution and phenomenology of the theory formation system In F C Keil amp R A Wilson Eds Explanation and cognition pp 299 323 Cambridge MA MIT Press HASLAM N amp Ernst D 2002 Essentialist beliefs about mental dis orders Journal of Social amp Clinical Psychology 21 628 644 HASLAM N amp LEvy S R 2006 Essentialist beliefs about homosexu ality Structure and implications for prejudice Personality amp Social Psychology Bulletin 32 471 485 HASLAM N ROTHSCHILD L amp Ernst D 2000 Essentialist beliefs about social categories British Journal of Social Psychology 39 113 127 HIRSCHFELD L A 1995 Do children have a theory of race Cognition 54 209 252 HIRSCHFELD L A 1996 Race in the making Cognition culture and the child s construction of human kinds Cambridge MA MIT Press Hours A C 1984 Effects of clinician theoretical orientation and patient explanatory bias on initial clinical judgments Professional Psychology Research amp Practice 15 284 293 KEIL F C 2006 Explanation and understanding Annual Review of Psychology 57 227 254 Kin N S amp AHN W K 2002 The influence of naive causal theories on lay concepts of mental illness American Journal of Psychology 115 33 65 KLEINMAN A 1995 Writing at the margin Discourse between an thropology and medicine Berkeley University of Cali
4. Behavior Research Methods 2009 41 1 128 136 doi 10 3758 BRM 41 1 128 ConceptBuilder An open source software tool for measuring depicting and quantifying causal models Nancy S KM Northeastern University Boston Massachusetts AND EDWARD Y PARK athenahealth Inc Watertown Massachusetts Measurements of people s causal and explanatory models are frequently key dependent variables in investiga tions of concepts and categories lay theories and health behaviors A variety of challenges are inherent in the pen and paper and narrative methods commonly used to measure such causal models We have attempted to al leviate these difficulties by developing a software tool ConceptBuilder for automating the process and ensuring accurate coding and quantification of the data In this article we present ConceptBuilder a multiple use tool for data gathering data entry and diagram display We describe the program s controls report the results of a usabil ity test of the program and discuss some technical aspects of the program We also describe ConceptAnalysis a companion program for generating data matrices and analyses and ConceptViewer a program for viewing the data exactly as drawn Causal and explanatory models form an important component of people s real life mental representations of concepts Ahn 1998 Anderson amp Lindsay 1998 Dweck 1996 Gopnik 2000 Keil 2006 Murphy 2000 Rehder amp Hastie 2001
5. D 1 08 ona scale of 1 5 where 1 com fortable and 5 uncomfortable Ratings differed signifi cantly from the midpoint rating of 3 23 5 12 p lt 001 Participants also rated the program as fairly easy to use overall M 1 75 SD 0 94 on a scale of 1 5 where easy and 5 difficult Ratings differed sig nificantly from the midpoint t 23 6 49 p lt 001 Furthermore on the same scale they rated separately how easy or difficult it was to use each of the five main con trols of ConceptBuilder All individual program controls were rated as quite easy to use For create arrow M 1 58 SD 0 97 for edit arrow weight M 1 79 SD 0 98 for delete arrow M 1 96 SD 1 23 move blocks M 1 21 SD 0 51 and for move to the next set M 1 33 SD 0 64 Ratings for all five of the above indi vidual program controls differed significantly from the midpoint all ts 4 14 all ps lt 001 The instructions see the Appendix helped participants understand how to use the program relatively well M 1 79 SD 0 83 on a scale of 1 5 where 1 well and 5 poorly Ratings differed significantly from the mid point 23 7 11 p lt 001 Participants also reported that it was fairly easy to understand the instructions M 2 04 SD 0 91 on a scale of 1 5 where 1 easy and 5 difficult Ratings differed significantly from the mid point 7 23 5 17 p lt 001 Although only 2 were c
6. For ease of interpreta tion feature labels also appear automatically in the data output 4 2 When applied to more than one causal model Concept Analysis presents both the individual adjacency matrices i e one for each individual causal model and an aver aged adjacency matrix collapsing the information across all participants causal models for the same concept 3 ConceptAnalysis can calculate an ordering of fea tures from most central to least central using the following algorithm developed by Sloman et al 1998 1 where d is a positive number that represents how strongly feature j depends on feature i and c is the conceptual centrality of feature j at time t This algorithm gener ates a stable ordering within a small number of itera tions gt In previous studies this algorithm provided the best fit to human response data Sloman et al 1998 ConceptAnalysis can generate centrality rankings for each individual adjacency matrix as well as for the averaged adjacency matrix across participants described above Of course other calculations can be performed on the data e g Rein et al 2007 and these may be carried out on the raw adjacency matrices from the ConceptAnalysis output at the discretion of the user Cit 1 7 xj di Cj t gt User Feedback As mentioned earlier ConceptBuilder can be used for multiple purposes We have used the software alternately as a data gathering tool with which study particip
7. Thagard 1999 Vosniadou 1994 Wisniewski amp Medin 1994 Cognitive psychologists social psychologists and cognitive anthropologists alike have attempted to measure people s causal models for such diverse concepts as natural kinds and artifacts Mc Norgan Kotack Meehan amp McRae 2007 Rein Love amp Markman 2007 Rozenblit amp Keil 2002 Sloman Love amp Ahn 1998 emotional states Furnham Cheng amp Shirasu 2001 Lunt 1991 behaviors Fletcher 1995 Malle 2004 social groups Haslam amp Levy 2006 Haslam Rothschild amp Ernst 2000 Sommers amp Nor ton 2006 Wittenbrink Hilton amp Gist 1998 racial groups Hirschfeld 1995 1996 individuals Vasilyeva amp Coley 2008 management problems Langfield Smith amp Wirth 1992 Mark czy amp Goldberg 1995 is sues concerning economics law justice and education Furnham 1988 and medical and mental disorders and their treatments Baumann 2003 Furnham 1995 Furn ham amp Bower 1992 Furnham amp Hume Wright 1992 Haslam amp Ernst 2002 Houts 1984 Kim amp Ahn 2002 Kleinman 1995 Leventhal Meyer amp Nerenz 1980 Lynch amp Medin 2006 MacFarlane amp Kelleher 2002 Matschinger amp Angermeyer 1996 Meyer Leventhal amp Gutmann 1985 Morton amp Frith 1995 Pennebaker amp Epstein 1983 Pistrang amp Barker 1992 Wong 1994 to name a few This article describes a new software tool Concept Builde
8. adjusting experimental parameters and changing the ConceptBuilder screen size feature box sizes and font size can be carried out by nonprogrammers in the included configuration file For example Figure 3 depicts a portion of the configuration file corresponding to the list of features and instructions header for the con cept shown in Figure 1 researchers can easily edit these values to configure the program to suit their needs As can be seen in Figure 3 any number of features can be entered by the experimenter The output of ConceptBuilder and ConceptAnalysis is stored in similarly straightforward text files Concept Builder creates a folder containing the participant s data for each causal model that the participant is asked to draw ConceptBuilder generates a text file within that folder that contains the instructions necessary for relocating a specific causal model produced by a participant For ex ample for Subject 1 Concept 0 the data are stored in subject1 0 tcl After the desired number of participants have completed the task ConceptAnalysis parses the out put in these folders and generates final output in a stan dard comma delimited e g csv format Software Access and Licensing Information ConceptBuilder including the configuration file ConceptAnalysis and ConceptViewer are copyrighted pro grams released under the GNU General Public License see www gnu org licenses Copies of these programs may be downloa
9. ants can generate and report their own causal models a data entry tool with which causal models reported by participants in narrative form are recoded into data files using the soft ware and a diagram display tool with which causal mod els can be drawn and shown to study participants How ever it is not yet clear whether ConceptBuilder would be considered to be user friendly by individuals who are not programmers or researchers Because ConceptBuilder s effectiveness as a data gathering tool in particular depends on its usability by participant populations commonly em CONCEPTBUILDER 133 ployed in experimental studies we carried out usability testing with undergraduate students To get a general sense of the ease with which the soft ware can be learned in an experimental setting we asked undergraduate students to use ConceptBuilder to draw their beliefs of how the features of concepts cause and maintain each other and then asked them questions about their experience using the program Because previous work Kim amp Ahn 2002 has shown that even people un trained in clinical psychology are adept at drawing causal beliefs for disorders we used mental disorder concepts depression and anorexia We abbreviated and simplified the features for each concept from the Diagnostic and Statistical Manual of Mental Disorders 4th ed text revi sion American Psychiatric Association 2000 diagnos tic criteria and characteristic featu
10. ct ID 19 needed to ensure accuracy of transcription In some cases messiness in the participants drawings can render dia grams unreadable in places Using ConceptBuilder may help eliminate all of these difficulties In this article we describe the features of Concept Builder and its companion programs for data viewing ConceptViewer and analysis ConceptAnalysis We then report the results of usability testing discuss some techni cal aspects of the software and explain how to obtain and use these open source software programs legally Features of ConceptBuilder In ConceptBuilder the features of a concept appear on a screen as labels on small boxes see Figure 1 With a mouse users may move the features to any location on the screen Mouse clicks allow users to draw arrows between features depicting the users beliefs about causal links Users are instructed to click on the cause feature first pressing the Control key to select it and then click on the effect The program draws an arrow pointing from the selected cause to the selected effect Users may move the feature boxes to any location at any time even arrows that have already been drawn dynamically follow the feature whenever it is moved Arrows always float above boxes when arrows and boxes cross Furthermore regardless of whether arrows cross or boxes overlap on the screen the data are still recorded accurately If users so choose they Below are the symptoms
11. ded along with basic instructions at www psych neu edu faculty n kim CCLsoftware html Under the terms of the license users are free to correct bugs extend the code and or adapt the code to meet their own needs but must leave the copyright information in the code in tact Users may not sell ConceptBuilder ConceptAnalysis and or ConceptViewer for profit nor may they sell modi fications of ConceptBuilder ConceptAnalysis and or ConceptViewer for profit all adaptations made to the soft ware must also be free to the public Users are required to cite this article in manuscripts presentations and re ports for which ConceptBuilder ConceptAnalysis and or ConceptViewer are used AUTHOR NOTE N S K contributed primarily to manuscript writing and usability test ing and E Y P contributed primarily to software development We thank Kristyna Reisberg and Sarah Augliera for help in running experimen tal sessions Margaret Pierce for assistance with library research and Daniel Noonan for proofreading this article Technical questions may be e mailed to conceptbuilder software gmail com Correspondence concerning this article should be directed to N S Kim Department of Psychology 125 NI Northeastern University 360 Huntington Ave Boston MA 02115 5000 e mail n kim neu edu REFERENCES Aun W K 1998 Why are different features central for natural kinds and artifacts The role of causal status in determining feature centra
12. een By clicking again on an arrow users may also open a pop up screen CONCEPTBUILDER 131 DESCRIPTION each other FEATURES Feelings of worthlessness excessive guilt Depressed mood Sleep disturbances Fatigue or loss of energy Indecisiveness or difficulty in concentrating Marital occupational or academic problems Less satisfying social interactions Decrease or increase in weight Anxiety or phobias Excessive worry over physical health Lasts for at least 2 weeks Brooding or obsessive rumination Difficulties in sexual functioning Tearfulness Lack of pleasure in daily activities Restlessness or unusual slowness Ideas plans of suicide or suicide attempts Below are the symptoms and associated features of DEPRESSION as described in the Diagnostic and Statistical Manual of Mental Disorders 4th ed text revision Your task is to draw a diagram of your beliefs about how the different symptoms are related to Figure 3 The lines of code in the configuration file specifying the features of the concept and the corresponding instruction header for the ConceptBuilder task screen shown in Figure 1 that asks whether they would like to change the causal strength rating assigned to the arrow see Figure 2B This pop up screen also gives users the option of deleting an existing arrow Multiple concepts can also be presented in sequence For multiple drawings the user is instructed to click on a button labe
13. fornia Press LANGFIELD SMITH K amp WIRTH A 1992 Measuring differences be tween cognitive maps Journal of the Operational Research Society 43 1135 1150 LEVENTHAL H MEYER D amp NERENZ D 1980 The common sense representation of illness danger In S Rachman Ed Contributions to medical psychology Vol 2 pp 7 30 New York Pergamon Lunt P K 1991 The perceived causal structure of loneliness Journal of Personality amp Social Psychology 61 26 34 Lyncu E amp MEDIN D 2006 Explanatory models of illness A study of within culture variation Cognitive Psychology 53 285 309 MACcFarLANng A amp KELLEHER C 2002 Concepts of illness causa tion and attitudes to health care among older people in the Republic of Treland Social Science amp Medicine 54 1389 1400 MALLE B F 2004 How the mind explains behavior Folk explana tions meaning and social interaction Cambridge MA MIT Press Markoczy L amp GOLDBERG J 1995 A method for eliciting and com paring causal maps Journal of Management 21 305 333 MATSCHINGER H amp ANGERMEYER M C 1996 Lay beliefs about the CONCEPTBUILDER 135 causes of mental disorders A new methodological approach Social Psychiatry amp Psychiatric Epidemiology 31 309 315 McNorgGav C KoTAck R A MEEHAN D C amp MCRAE K 2007 Feature feature causal relations and statistical co occurrences in ob ject concepts
14. he experimenter may also set whether features appear in randomized order on the screen or in a fixed order specified by the experimenter The ex perimenter can also specify whether the concepts them selves will appear in randomized order for each partici pant or in the order specified by the experimenter Finally experimenters themselves can also draw causal models to be shown to study participants by setting the feature lists and instructions as desired and completing the task them selves Screenshots can be taken of experimenter drawn causal models in ConceptBuilder and used as standard image files for pen and paper tasks or in other software ConceptViewer and ConceptAnalysis Viewing and Working With the Data The data are recorded in an automatically generated folder labeled with the participant s name or number typed by the experimenter into the first screen at the start of the experiment Even after the study has been com pleted and closed experimenters can review the actual diagrams with the participant drawn spatial layout of features preserved intact By launching ConceptBuilder and re entering the relevant participant s name or number they can also allow participants to go back and change their diagrams If experimenters do not wish to relaunch the entire set of data for a participant and simply wish to KIM AND PARK jata subject19 0 tel 15 5 Indecisiveness or ndifficulty in nconcentrating 0 5 Mz noccupat or
15. into account depending on the particular situation Second the rank ordered centralities obtained in each task as calculated by Equation 1 were generally comparable overall as evi denced by positive Spearman correlation coefficients for the comparison between the averaged matrix rank order calculations of the ConceptBuilder data versus those of the pen and paper data for depression 7 18 69 p lt 01 for anorexia 7 17 41 p 10 Technical Discussion ConceptBuilder ConceptAnalysis and Concept Viewer were developed using Tcl Tk Welch Jones amp Hobbs 2003 and Perl Wall Christiansen amp Orwant 2000 Tcl Tk and Perl are standard widely used scripting lan guages as a result ConceptBuilder and ConceptAnalysis can be run on every major platform including Micro soft Windows Macintosh OS X and Linux Specifi cally on Windows ConceptBuilder ConceptAnalysis and ConceptViewer can be run under the ActiveTcl and ActivePerl interpreters both available free of charge at www activestate com Users of Macintosh computers with OS X already have the necessary Tcl Tk and Perl interpreters preinstalled 134 KIM AND PARK Because ConceptBuilder ConceptAnalysis and ConceptViewer were developed using standard script ing languages the programs themselves are simply text files that can be edited using a standard text editor such as WordPad or TextEdit Basic changes such as modifying the lists of features
16. ive theories in social categorization Social Cognition 16 31 55 Wong J L 1994 Lay theories of psychotherapy and perceptions of therapists A replication and extension of Furnham and Wardley Jour nal of Clinical Psychology 50 624 632 NOTES 1 Similarly Bayesian network software can depict causal models but generating tables of prior and conditional probabilities may not be a feasible task for study participants For models with more than just a few features such judgments quickly become extremely difficult to make 2 Simply exiting from that pop up screen will automatically assign the scale midpoint rating 2 to that arrow 3 ConceptBuilder s default settings will randomize the order of con cepts presented for each participant 4 In the feature labels in the ConceptAnalysis output Figure 4 the marker n denotes a line break in the boxed features depicted visually in ConceptBuilder Figure 1 5 In essence this calculation ranks features such that a feature be comes more central when it causes more features with greater strength Features caused both directly and indirectly are incorporated into the calculation Note that the absolute values of the Equation calculations shown in Figure 4 are not meaningful instead the rank ordering of those values where the highest absolute value corresponds to the most central feature in the causal model indicates the relative centralities of features 6 In addition
17. l ity Cognition 69 135 178 AMERICAN PSYCHIATRIC ASSOCIATION 2000 Diagnostic and statisti cal manual of mental disorders 4th ed text rev Washington DC Author ANDERSON C A amp Linpsay J J 1998 The development persever ance and change of naive theories Social Cognition 16 8 30 BAUMANN L C 2003 Culture and illness representation In L D Cameron amp H Leventhal Eds The self regulation of health and illness behaviour pp 242 253 London Routledge Dweck C S 1996 Implicit theories as organizers of goals and behav ior In P M Gollwitzer amp J A Bargh Eds The psychology of action Linking cognition and motivation to behavior pp 69 90 New York Guilford FLETCHER G 1995 The scientific credibility of folk psychology Mah wah NJ Erlbaum FURNHAM A 1988 Lay theories Everyday understanding of prob lems in the social sciences Oxford Pergamon FURNHAM A 1995 Lay beliefs about phobia Journal of Clinical Psy chology 51 518 525 FURNHAM A amp Bower P 1992 A comparison of academic and lay theories of schizophrenia British Journal of Psychiatry 161 201 210 FurNHAM A CHENG H amp SHIRASU Y 2001 Lay theories of happi ness in the East and West Psychologia 44 173 187 FURNHAM A amp HUME WRIGHT A 1992 Lay theories of anorexia nervosa Journal of Clinical Psychology 48 20 36 Gopnik A 2000 Explanation as orgasm and the
18. led Next Set when ready to move on to the next concept When this button is clicked a pop up screen is immediately launched asking Are you sure that you are finished and would like to move on to the next set see Figure 2C Users can then opt either to return to the diagram just completed or to go on to the next set Differ ent identical or no instructions may also be presented at the top of the screen for each concept After each causal drawing the participants are prompted to rate their confidence in the diagram on a Likert scale e g on a scale of 1 9 where 1 not at all confident and 9 very confident see Figure 2D The confidence rating prompt appears as a pop up screen after the par ticipant confirms that he or she is ready to move on to the next concept When a participant clicks on Next Set for the last concept in the experiment a final pop up screen indicates that the experiment has been completed see Figure 2E The experimenter can set several key parameters of a ConceptBuilder experiment a configuration file is in cluded for this purpose Specifically the experimenter can set the range of values for the causal strength rating e g changing the 3 point scale to a 5 point scale or omitting the request for strength ratings Figure 2A and the range of values for the confidence rating scale e g changing the 9 point scale to a 7 point scale or omitting the confi dence ratings Figure 2D T
19. more advanced changes such as using a different cen trality algorithm can be accomplished by novice programmers APPENDIX Sample ConceptBuilder Instructions WELCOME TO THE EXPERIMENT In this task you will be drawing a diagram of your beliefs about how the different symptoms of a mental disorder are related to each other You will be drawing a diagram for each of two different mental disorders anorexia and depression Please ask the experimenter at any time if you come across a term with which you are unfamiliar and she will give you the definition First please practice the task using the sample disorder currently on the screen 1 Read through the symptoms of the disorder You can move a symptom around by clicking on it with the mouse and dragging it to the location of your choice Please try it now 2 Then for every symptom X that causes a symptom Y please draw an arrow between the two symptoms pointing from cause to effect For instance if you believe that symptom X causes symptom Y draw the following X Y You can draw an arrow by holding down the Ctrl key while clicking on the cause symptom and then still holding down the Ctrl key clicking on the effect symptom Please try it now and ask the experi menter if you have questions You may also draw bidirectional arrows e g if you believe that Y and X cause each other To deselect a symptom just release Ctrl and click on the symp
20. nacademic problems 31733 Less satisfying nsocial interactions 0 5 Decrease or increase nin weight 246507 5 Depressed mood 338 Anxiety or phobias _9 6 1432958 Feelings of nworthlessness nexcessive guilt 7 477653 More likely to be nfemale than male 1 8 3270 5 Lack of pleasure in ndaily activities 15 5 Excessive worry over nphysical health 0 5 Lasts for at least 2 nweeks Tearfulness Brooding or nobsessive nrumination 30 5 Fatigue or loss of nenergy 15 5 Ideas plans of nsuicide or suicide nattempts 1013 Sleep disturbances 5 Difficulties In nsexual functioning WNROG 17 0 20 0 5 Restlessness or nunusual slowness Original matrix 1 2 0 0 0 0 0 0 0 1 0 oO o i 6 Oo oO 0 0 1 0 0 0 0 0 3 0 0 0 1 0 0 0 0 0 0 0 3 0 1 3 0 0 0 0 0 0 0 0 1 0 0 0 0 0 3 oO 1 oO oO 0 0 0 0 1 0 0 1 oO 0 0 i oO Oo i oO 0 1 0 0 0 2 0 0 0 0 0 0 0 0 0 it 0 0 tt 0 0 0 0 0 0 0 0 0 0 0 0 i 0 0 0 0 0 0 0 te 2 o oO oO 0 0 2 0 0 0 0 0 0 0 3 0 oO o oO 0 o oO 0 0 0 0 0 0 0 0 0 0 0 0 oO 0 0 0 0 0 40 Result matrix 246508 3270 5 0 5 31733 0 5 338 1432958 477653 oooooooorooowooooo oooooooroooo0oo0onNnoooo ooooonmooooooooooo0o ooooonmooonoooooooo oowvo rooooooooooooo ooorowoooooo0oo0oo0oo0oo0oo0oo oo mroooooooooowoooo oroonooooooooooo0oo0oo0o kowooooooo0oo0oo0oo0oo0oo0oo0oo0o0 oS 7 is w o bi bd i o wu 0 5 353 30 5 15 5 Figure 4 ConceptAnalysis n
21. ntinue to the next set Continue working on the current set Move on to the next set f Rate Confidence Now please rate on a 9 point scale how confident you are about your drawing of causal relations for this disorder Please provide your answer on a scale of 1 to 9 where 1 not confident at all S9 very confident 1 2 3 4 5 6 7 8 9 Done Please let the person who is running this experiment know that you have finished Figure 2 Screenshots of the pop up screens in ConceptBuilder for panel A selecting a causal strength for an arrow just drawn panel B changing the causal strength of an arrow or deleting the arrow panel C moving on to the next set or concept panel D rating confidence in the causal model just drawn and panel E finishing the experiment Pop up screens are superimposed over the main ConceptBuilder screen and disappear when a choice is made or when the red X in the upper right hand corner of the pop up is clicked can also draw bidirectional arrows using the same pro cedure described above After an arrow is drawn a pop up screen immediately asks the user to assign a causal strength rating to the arrow e g 1 weak relationship 2 moderate relationship and 3 strong relationship see Figure 2A Different strengths or the same strength can be assigned to the different arrows in a bidirectional relationship Once a strength is assigned it appears along side the arrow as a number on the scr
22. omputer science majors our participants were quite comfortable with routine com puter use all said that they used a computer daily Par ticipants were also comfortable with using computers in general M 1 04 SD 0 20 on a scale of 1 5 where 1 comfortable and 5 uncomfortable Ratings differed significantly from the midpoint 23 18 65 p lt 001 Thus these usability results should be interpreted in the context of this participant population Finally we also quantified two basic characteristics of the actual causal models participants drew using Concept Builder in this usability study and of the pen and paper causal models drawn by 20 Yale undergraduates in Study 1 of Kim and Ahn 2002 The data from these two studies were collected at different points in time and from differ ent university populations so the following two compari sons should be interpreted with some caution However because the exact same concepts and features were used in the two studies these comparisons may be informa tive to experimenters considering crossing over from the pen and paper method to ConceptBuilder First there was a tendency for people to draw more causal links in total in ConceptBuilder M 19 30 links per concept SE 2 26 than in a pen and paper task M 12 85 SE 1 26 t 41 2 39 p 02 Experimenters who wish to compare ConceptBuilder results to the results of previous pen and paper studies may want to take this
23. onference of the Cognitive Science Society pp 593 598 Mahwah NJ Erlbaum ROZENBLIT L amp KEIL F 2002 The misunderstood limits of folk science An illusion of explanatory depth Cognitive Science 26 521 562 SLoMAN S A Love B C amp AHN W K 1998 Feature centrality and conceptual coherence Cognitive Science 22 189 228 SOMMERS S R amp NORTON M I 2006 Lay theories about white rac ists What constitutes racism and what doesn t Group Processes amp Intergroup Relations 9 117 138 THAGARD P 1999 How scientists explain disease Princeton Princeton University Press VASILYEVA N Y amp Couey J D 2008 February Representations of human kinds and individuals Poster presented at the annual meeting of the American Association for the Advancement of Science Boston MA VOSNIADOU S 1994 Capturing and modeling the process of concep tual change Learning amp Instruction 4 45 69 WALL L CHRISTIANSEN T amp ORWANT J 2000 Programming Perl 3rd ed Sebastopol CA O Reilly amp Associates WELCH B B JONES K amp Hoss J 2003 Practical programming in Tcl and Tk 4th ed Upper Saddle River NJ Prentice Hall WISNIEWSKI E J amp MEDIN D L 1994 On the interaction of theory and data in concept learning Cognitive Science 18 221 281 WITTENBRINK B HILTON J L amp Gist P L 1998 In search of simi larity Stereotypes as na
24. r which is designed to depict and quantify causal models of concepts ConceptBuilder has multiple uses It can be used as a data gathering tool with which study participants can draw their own causal models a data entry tool that can be used by researchers to code verbally reported causal models oral or written and a diagram display tool for use in experiments and in written reports of experiments Particularly with respect to the first func tion measuring people s causal structures can be a labo rious process in which beliefs are often either measured as responses on 5 point Likert scales or gathered as full narratives that cannot easily be quantified or compared systematically across individuals Anthropac which is tailored for use in cultural anthropology can be used for narrative data but because it is not specifically intended for use by study participants in an experimental psychol ogy setting it cannot easily be used by study partici pants to depict causal structures directly in addition it is only available for a fee ConceptBuilder was designed to adopt some of the advantages of both Likert scales and narrative methods The measurements capture much of the complexity of fuller explanations but can also be quantified and compared with relative speed and ease N S Kim n kim neu edu 2009 The Psychonomic Society Inc 128 CONCEPTBUILDER 129 Specifically ConceptBuilder automates a task com monly u
25. res For an example see Figure 1 for the features we used for depression see also McRae Cree Seidenberg amp McNorgan 2005 for normed feature lists for an enormous variety of living and nonliving concepts that could also be used as features in ConceptBuilder In the present study 24 undergraduate students 14 fe male from a variety of majors took part in exchange for partial introductory psychology course credit Participants were given a sheet of instructions see the Appendix and practiced using the controls with a sample concept phobia When participants felt comfortable using the controls they were then asked to draw their two diagrams for the main study in randomized order A sample diagram depicting a participant s concept of depression is shown in Figure 1 Immediately afterward participants completed a pen and paper questionnaire in which they were polled about the us ability of ConceptBuilder their prior computer experience and demographic information about themselves Participants were allowed unlimited time to complete the study but chose to spend only a mean of 4 04 min SD 1 89 min in the training phase all participants spent less than 10 min in training Participants used the program for a mean total of 21 26 min SD 8 62 min including training and the two concepts for the main study After the ConceptBuilder study participants rated themselves as being quite comfortable with the program M 1 88 S
26. sed to assess people s beliefs about the causal re lationships between features of a concept For example a person s concept of strep throat may not only include the features strep bacteria and sore throat but also in clude the causal relationship between the features e g strep bacteria cause sore throat A typical pen and paper task involves showing study participants the features of the concept usually encased in circles or rectangles on a large piece of paper Study participants are then asked to draw arrows indicating causal or dependency relations between features including the strength of each relation e g numerically so that 1 weak 2 moderate and 3 strong or by color coding arrows to indicate relational strength see Kim amp Ahn 2002 Rein et al 2007 Sloman et al 1998 One difficulty participants may encounter in using this pen and paper method is that features cannot be moved around An alternate method involves giving people paper slips that can be relocated on the page e g Kim amp Ahn 2002 but for concepts with large numbers of features this can quickly become unwieldy Furthermore recod ing diagrams into numerical form is time consuming and daunting particularly when many participants multiple separate concepts and or large numbers of features for each concept are used In addition manual coding of the data can be prone to errors and multiple coders may be Concept Builder Subje
27. tom again 3 As soon as you complete an arrow you will be prompted to assign a strength rating to that arrow indicating the strength of the causal relationship between X and Y on a scale of 1 3 where 1 weak 2 moderate and 3 strong 136 KIM AND PARK APPENDIX Continued 4 You can delete an arrow by clicking on it again and selecting the appropriate button Please try it now and ask the experimenter if you have questions When you are comfortable with the program please ask the experimenter to launch the real experiment Using the commands above please draw a diagram for each of the two disorders Please take as much time as you need to complete this task carefully Please feel free to ask the experimenter questions now or at any time and when you are ready please turn to the screen and begin Manuscript received April 18 2008 revision accepted for publication July 21 2008
28. umerical output for the same causal model depicted in Figure 1 view a specific diagram they can use a companion piece of software ConceptViewer to view a previous diagram exactly as drawn by the participant Separate files are au tomatically created for each concept Confidence ratings for each concept are also recorded in separate files To aid in viewing the ConceptBuilder data in numeri cal form we have also designed a second companion piece of software ConceptAnalysis with the following capabilities 1 ConceptAnalysis outputs data in standard comma delimited e g csv format which can be imported into Microsoft Excel or other tools for viewing and analysis e g see Figure 4 for the data output corresponding to the causal model in Figure 1 Data appear in the form of n X n adjacency matrices where n is the number of features in the concept and features act as causes in rows and as effects in columns For example if a person draws a causal link between feature i and feature j so that fea ture i causes feature j with a strength of 3 in the data output file the number 3 will appear in the adjacency ma trix in the cell at the intersection of row i and column j If on the other hand no causal link is drawn between feature i and feature j then the number 0 will appear in the intersection cell instead An arbitrary stable constant the number 1 is automatically assigned to all cells in the diagonal of the adjacency matrix
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