october2009vol.6
Contents
1. My conclusion upon completion of this task was that a company uses its logo in just about everything It turned out to be a valuable article appeared in a translation experience from an ecological viewpoint as well One of the things we magazine introducing a day in the yi did was carry out a campaign to systematically use novelty goods shoes of an Arc Communications Ah 3 ak envelopes and other items containing the old logo in order to avoid translation coordinator while an ra waste as much as possible hope that I will be able to utilize this Arc Communications translator experience in the future was introduced in AERA English We look forward to your continued patronage of Arc Communications Meanwhile the lifestyle of Arc Communications CEO Mariko with its new logo and a renewed commitment to what it stands for Kato Ohsato was featured this year in Precious and AERA This issue s theme e President and CEO Driven by My Vitality lm always thinking about doing fun things doing new things and doing the right thing And you know what can try doing all of those things because have a lot of energy and vitality Well maybe child rearing might be an exception because my child has more energy than do Mariko Ohsato e Translation Localization Department A Canteen Carrying Man recently found out that people like me who carry around a canteen filled with water are in the news lately They even have a special name for2. mM mM U n icat O n S selection of the final logo Consideration was given not only to how the logo would look on O a a website or on paper but also on promotional eee are communications novelty goods A simple rectangular logotype DIC2496 anng without a symbol mark was chosen as a result Einm AR o TEN ae arc communications As for the corporate color red thought was pe eg te iene given to how this the color that represents K100 energy and Japan would look on the screen and on paper and DIC2496 was chosen arc communications asgur razazr vavx CI guidelines Visual identity arc communications PSRE7 2aa 57 oan 9 9 aaen The intellectual capital and creative skills of the company were mobilized to the utmost to create our new visual identity which we are finally able to reveal The new design is an amassment of our many thoughts and feelings which we will not forget as we provide clients with services that are only possible at Arc Communications Novelty goods giveaway Feel free to consult us In commemoration of the renewal of our corporate identity we are We provide Corporate Identity and Visual Identity design services in addition to our translation Web and temporary employment services so don t hesitate to contact us if you are having problems with your graphic design projects giving away an iPod Shuffle to 10 people chosen by lottery http www arc c jp
3. stationarypresent Services Recent examples of production work handled by Arc Communications studies On Project for One Source Multi Use of User Manual Data Document Solutions Service Arc Communications provided support for a project by Yayoi Co Ltd http www yayoi kk co jp known for its accounting application for small and medium sized enterprises The project was for the one source multi use of user manual data HANSS A new version of the Yayoi Kaikei accounting software is released every year in December and a massive amount of work J pa hs amp k D L rh must be done each time to update the user manual and online help Yayoi Co Ltd therefore decided to save the labor required each time a new version is released by launching a data centralization project for the development of its manuals We received an order to convert and consolidate existing online help data into user manual data on Adobe FrameMaker and attach conditional tags during the process for identification purposes This was to allow multiple manuals to be extracted from the consolidated data We were able to complete the order consisting of about 5 000 pages in three months We are now providing support for future technical writing and software testing by dispatching specialized temporary employees If you are considering projects like this including manual and online help data sharing or Web and catalog pamphlet data sharing please co
4. the result of being in the sun a lot but you can remember me as the new guy with the dark complexion Oh and by the way of the fish I ve caught the tastiest so far has been the tiny sardines that made anchovies with Shinichiro Shibata A Credit Card Otaku am a credit card Otaku obsessed with credit cards don t just collect them use a specific card to upgrade its rank also know a lot about mileage and points so if you have any questions feel free to ask me Takahisa Suzuki A Person with a Confusing Last Name My last name is confusing because it doesn t sound like a surname One of its meanings is within and so sometimes saying my last name in a Japanese sentence makes a sentence that ends up looking like it has a grammatical error in it like This will be handled by within Arc Communications sometimes wonder if should call myself by a more popular last name like Nakamura for business purposes It would certainly make things a lot less confusing Akinori Naka e Temporary Employment Department A Coordinator in the Temporary Employment Team meet many people who have registered as temporary employees with us of course ask them about the type of work they can do and this is the moment when catch a glimpse of what kind of life they have led I ve come into contact with many different life histories and think have become a very good listener as a result Feel free to contact me if you
5. want to take inventory of your work Ikumi Kitamura Great at Remembering Names am really good at remembering people s faces and names so if you ever forget ask me okay It s a trait that you may not be able to tell from my looks but it seems to manifest itself in my personality and behavior am extroverted and have no problem talking with someone I ve just met and as a result people seem to think of me as a friendly person The trick to remembering names and faces is to create a first impression immediately Ai Saito Clumsy In my first year as a working adult tripped at the office after sticking my foot in a wastebasket was often scolded back then by my superiors who would ask me How on earth did you manage to do that think got much better and settled down as got older but my husband still calls me Sazae san after the animated character wonder what is it that do at home that makes him call me that Yumiko Sasaki A Lover of Buddhist Statues love Buddhist statues especially those from the Tenpyo period Don t ask me why because don t know myself Whether made of clay dry lacquer or carved from wood they all bring me comfort want to live in Nara want to become a Buddhist monk want to live a life filled with peace Takayuki Yamaguchi Gray Haired When used to work for a manufacturer was still in my 20s and my hair was not as gray as it is now Still the security guard alway
6. are Communications Arc Communications Corporate Newsletter funNOTE october2009 we Feature New Corporate Identity Project A New Visual Identity for Arc Communications 5th Year omMMmMuUNICatior Service CASEstudies 01 Document solution service 02 Sales promotion planning and productionn 03 Translation framework for handling large scale projects with short turnaround times IFRS Please don t hesitate to call or email us if Service Lineup gt gt you have any questions or would like to consult us Multiple language Translation Interpretation DTP Printing C J 81 3 5730 6133 rrr C Gap si are c arc c jp www arc c jp eng New Corporate Identity Project new VI arc communications new logo Arc Communications has entered its fifth year since it was established with the desire to create a flexible prestigious company that provides finely tuned services and make a contribution to society We took this anniversary as a golden opportunity to reflect on Arc Communications and its services as well as the expression of its corporate value We brought the staff together for a second look at our corporate identity Arc Communications aim as a company is to provide Accurate Reliable and Cooperative communication services as represented by its name In order to give shape to our renewed determination to be true to this name we decided to change the Arc Communications logo at
7. f work but do appreciate the understanding and cooperation of everyone affected am going to make sure that fully enjoy the time with my children and having my wife support us Takahide Hoshi A Walker started taking walks for my health after my father had a heart attack My aim is to walk 10 000 steps a day During the cherry blossom season enjoy walking amid the falling petals and in high summer relish the invigorating feeling of working up a sweat I ve been doing this for ten years now In fact take walks during my lunch break with my iPod as my companion Kazuo Hosoe A Professional Hobbyist As you probably know make my own wine and beer but my hobbies don t stop there Right now am growing and harvesting Japanese yams and Kyoho grapes In other seasons the list includes cranberries Myoga ginger Ashitaba leaves and Okinawan shallot In the past also gave growing Shiitake mushrooms a shot Then there are the wild grapes and the cross between a French and Japanese grape that am growing for wine making purposes and I m looking forward to enjoying a big harvest next summer My deep sea fishing hobby is on hiatus right now but I m dreaming of enjoying the ocean by boat after retire Kazutoshi Honda Dreaming of Being Like Milk It tastes good as is but you can add some milk to coffee to make it mild or to stew to make it creamy If you pour it over cereal it will make the cereal soggy want to be li
8. ke milk someone who will enhance the other person and have an influence that will make a bit of a difference Toko Miyagi Characterized by Polo Shirts am a polo shirt fanatic who enjoys wearing them throughout the year short sleeves during spring summer and autumn and long sleeves during winter in a wide range of colors wonder if people when they hear my name and try to remember what look like think Oh yeah the guy in the polo shirt Yasuyuki Yamamoto e Web amp Cross Media Department Hoping for the Following Adjectives am making an effort to carry out work swiftly and with integrity hope that these adjectives will one day become the adjectives used to describe me Sachiko Iwata Clearing My Tarnished Image Unno s desk is always messy In order to clear this tainted image of me recently did a major cleanup of my desk The result is unbelievable Having an organized desk has speeded up my work and people even tell me that I m nicer now Tomoyuki Unno Characterized by My Beard Or So Want to Be I ve had a beard since was 23 so that makes it 13 years now It s been so long that can t really remember what used to look like without one grew my beard when became a designer and this is probably the look that lm going to keep for the rest of my life So when I think beard think me Of course some say that my pot belly is a more noticeable characteristic of mi
9. men like that Suito Danshi which means a man with a canteen I m not quite sure how feel about that name but at least I m playing a small part in environmental conservation in my own way Masanori Itoh A Lover of Solo Traveling Sans Backpack love traveling alone However when was on my way back from South America tried to check in 20 minutes before my flight was to depart and was told I m sorry ma am you re too late On my way back from Canada was told Your flight was yesterday It s amazing that always somehow manage to make it back in one piece Maybe just maybe my talent for getting myself out of a pinch will come in handy someday Manami Saito Ambidextrous Well the truth is only use my left hand when writing and do everything else use chopsticks play sports etc with my right I ve never had to write while eating with chopsticks but think PII try it if the opportunity ever arises Justin Shuard A Lover of New Things It doesn t have to be a new product If it s something rare or unusual have to have it any cost I m always keeping a watch out for something new Hiroaki Baba A Soon to be Househusband My second child is due in November and am going to take a one year paternity leave next year wasn t sure if our president would agree to it but pushed for it anyway and succeeded in getting it approved feel a little guilty about taking such a long time off o
10. ne Koichi Ogawa Identified by My Driver s License My proof of being me is my driver s license My second license renewal is coming up even though the only use get out of it is as a picture ID hope that will have a chance at least once in my life to use it for its intended purpose Kentaro Ono A Bit Strange Or so people often tell me Being called strange has a negative ring to it in Japan but it helps in my line of work the ability to think differently is necessary in a creative profession like mine In fact being a unique individual can sometimes make it possible to create some really fantastic work Websites that capture people s attention are often those that contain great originality Misuzu Kodama Since the theme of this issue is corporate identity we decided to ask everyone to tell us what their personal identity is Me am Not What I Used to Think Whether a trackball or legal pad when do a deep search for things that are really convenient to use usually end up with items that are far from being in popular use used to like this quality of myself but when looked around me at the office recently realized that the people around me use these items even more than do so can t say this about myself anymore Yoshihiro Sato The Tanned Guy Right recently got really into fishing and ended up getting very tanned from my visits to sea embankments My skin color is
11. ns around the world including the EU where it was adopted in 2005 There is more and more mention of IFRS in Japanese newspapers and magazines and it appears that preparations are steadily underway here for a shift to this international standard Arc Communications began preparations about two years ago for translations related to IFRS by creating its own reference materials such as a glossary and identifying and nurturing translators with specialized knowledge including CPA license holders As a result we built a framework that is capable of handling a wide range of requests including large scale translations with a short turnaround time We have accumulated much experience and our past record includes the translation of a 500 000 word document in three months under a 10 translator framework Arc Communications has received the high recognition of major accounting firms and business schools in IFRS related translations We will continue to further reinforce our framework and respond flexibly to customer requests Op pT potRy s Farewell Old Logo We were featured in various magazines When we look back on the year just past we find that each year had a particular characteristic The past year for Arc Communications was one in which the company was featured in various magazines An Make a list of all the materials that use our logo This assignment is a staggering task for anyone in charge of general affairs as it was for me
12. nsult Arc Communications 12 From Website Design to Pamphlet Production Sales Promotion Planning and Production Arc Communications produced a corporate pamphlet for Sojitz Logistics Corporation which deals in a wide range of solutions as a logistics arm of a general trading company We proposed a plan that took notice of the fact that Sojitz Logistics covers a broad range of solutions and that the required solution differs from customer to customer Furthermore we made sure that the expressions used to describe the business were standardized We later produced an English version of the corporate pamphlet and then developed the project further to include Web production By leveraging our other services such as consulting design writing and printing we were able to meet the client s requests regarding multi language translation and Web production as well We took full advantage of Arc Communications strengths as a company that realizes the one stop multiuse of resources and we achieved the lessening of costs and the alleviation of labor hours for the customer We are also scheduled to provide support for Sojitz Logistics media strategy Arc Communications and International Financial Reporting H Standards IFRS related Translations Translation Framework for Handling Large scale Projects with Short Turnaround Times International Financial Reporting Standards IFRS are currently adopted in full or in part in over 100 countries and regio
13. s used to stand at attention and salute me when passed by In my 30s with my hair quite gray had a young female student offer me her seat at the priority seat section on the train Sigh Such is life Hiroshi Watanabe e Business Administration Section A Dying Breed type on my computer using the Kana keys and am a dying breed most people nowadays prefer the convenience of entering Japanese text using Romaji My typos however can get rather interesting when Gozaimasu becomes Gozaimasuru and end up talking like a Samurai or a sentence in a serious document can suddenly turn casual when Sorede becomes Sorede ne These are both typos that result when don t press the shift key hard enough when typing a period or comma Michiru Kato A Sports Otaku love spectator sports although I m afraid no longer play myself I m glued to the TV during world sporting events like the Olympics and World Cups who cares if don t get any sleep I m looking forward to seeing the Samurai Blue in action at the 2010 football World Cup Kazuhiro Seimiya arc Communications 7F Moriden Bldg 3 9 9 Mita Minato ku Tokyo 108 0073 Japan Phone int 81 3 5730 6133 Fax 5730 6134 http www arc c jp eng arc c arc c jp
14. this point in time Here s a look at the process we followed in creating our new visual identity process 1 Sorting out our brand Creating the STEP Q design bre CCC Marc We began the New Corporate Identity Project by asking A new corporate color is a major change that Communications A paii ourselves What is Arc What does it represent and affects many things We decided to keep it re O rc came up with words such as global trustworthy to the same color red from an ecological ele ener oe precise creative solutions proactive and standpoint as well The lettering of the old logo AC rc cld E rc professional as descriptions of our brand We was designed in thin lines as an expression of Communications are communications Communications established our direction after sorting out these words our flexibility The new concept for our visual dec ae f P EEEE and confirming their positioning As Arc is involved in identity was to express through unwavering os a f on 21g Communications Arc communications several businesses of differing nature narrowing things universality the spirit of innovation the never down to one brand image was incredibly difficult ending pursuit of the new and of creativity for arc communications Parc Communications devising solutions 06 Selection The logo s usability was also considered in the arc CO
Download Pdf Manuals
Related Search
october2009vol.6