NIELSEN OUTDOOR PLANNER - WEB USER MANUAL TABLE OF
Contents
1. e Markets o Goto the Plans pane and click on the Markets header until it expands o The markets are organized by Population Census Region Census Division or Alphabetically Expand the section until you find the market you want and then drag that market into the Markets section of the Plans pane o If you want all markets that fall under a specific header e g Population Rank Markets 1 10 drag that header into the Markets section of the Plans pane o To remove Markets you can either Drag one or more Markets from the Plans pane back into the Selections pane Multi select the ones to be removed from the Plans pane right click and click Remove Multi select the ones to be kept right click and click Remove all except highlighted o You can select as many markets as you need o You can collapse the Markets header in the Plans pane by clicking on the chevron Inventones Planning Market Summary Planning Inventory Detail Performance Population Los Angeles CA Drag each market from the Selections pane into the Markets section of the Chicago IL Plans pane San Francisco et al CA Dallas Ft Worth TX Boston et al MA NH Atlanta GA Washington et al OC MD Houston TX Markets 1 20 5 Markets 1 30 Census Region Census Division Alohabetocal e Formats and Vendors The functionality for selecting Formats and Vendors is a bit different than that of Targets and Markets in that they automat2. may see other market results in the Inventory Detail pane This happens when there is spill into your selected market see Spill section for explanation Selections Inventories Planning Market Summary Planning Inventory Detail Performance Population Weekly 000 i Week Estimated Target Target Avg Effectiv Market Vendor Format Panels ela Inventory Target Target sank CPM vod he vg avide S Cost GRP Reach Fra Reach GRP Impressions New York NY Adams Bulletins 0 New York NY Adams Posters 0 03 17 95 0 0 00 0 00 0 0 00 0 00 76 473 3 03 36 62 ELTS 7 0 50 5 74 13 759 1 74 11 51 12 353 2 05 8 75 0 0 31 0 00 34 052 5 61 8 82 52 026 2 05 36 85 0 0 00 0 00 1 644 i i 0 20 11 76 2 270 0 36 9 24 0 g 0 00 0 00 0 0 00 0 00 0 42 0 0 00 New York NY Atlantic Outdoor Bulletins New York NY Barrett Outdoor Com Bulletins New York NY CBS Outdoor Bulletins New York NY CBS Outdoor Junior Posters New York NY CBS Outdoor Posters New York NY CBS Outdoor Urban Panels New York NY Cemusa Newsstands New York NY Cemusa Transit Shelters New York NY Clear Channel Bulletins New York NY Clear Channel Junior Posters New York NY Clear Channel Posters New York NY Clear Channel Transit Shelters New York NY FUEL Outdoor Bulletins New York NY Interstate Outdoor Bulletins A A A hh A A kh kh tk hk tk F amp F amp F amp O O O A U O New York NY Interstat
3. on the Weekly GRP Goal set in this window If you do not want an auto generated plan you can set your goal to 0 An auto generated plan is suggested as it is a good starting point and can easily be modified on screen e Weeks By default your plans will default to 4 weeks You can change the of weeks for your plans in this window and it can also be modified in either of the Planning panes by market e Effective Frequency Your Effective Frequency is pre set in this window but can be changed to any level in this window only e Decimal Places in s Set the of decimals you want to see in your Percent result variables from this window only Preferences Set a default Weekly GRP goal for an auto generated plan Adams a Bulletins Advertising Inc City Information Pane Weeks Atlantic Outdoor Junior Posters Effective Frequency Barrett Outdoor Com V Kiosks Decimal Places in es Bulletin Displays Newsstands Burkhart Phone Kiosks Carter Outdoor Pillars Set the 2 of default weeks for you plans CBS Outdoor Posters Set the default Effective level to be displayed Set the default 2 of decimal places to display Cemusa Transit Shelters TSA your results Clear Channel _ Urban Panels wv A v F E vi F E w 7 v Empire Media Select default Vendors and Formats to appear automatically in your plans OK Cancel e Allocation Rules The Allocation Rules button on the ribbon o Le
4. 17 100 00 Prulsceiphia PA Clear Channel Bulletins 2 40 275 559 6 93 97 49 S ran O C g gt A J San Francisco et al CA Clear Channel Junior Posters 0 07 38 245 0 03 91 74 Clear Channel Posters 1 71 37 017 0 66 97 44 Clear Channel Transit Shelters TSZ 2 62 48 933 1 34 100 00 TIJICICICICICITITIOICICITITE FUEL Outdoor Bulletins 3 0 18 197 402 0 38 100 00 Interstate s 1 20 278 83 Teventanrcs Asim VMllelas l zl Sort Descending Drag Column headers off screen into the dialog box that appears or back onscreen from the dialog Hide Group Pane box Show Column Chooser i a Use Best Fit to autofit a specific Best Fit Column size or all Column sizes to fit best on the screen Best Fit all columns 5 Planning e Preferences Select the Preferences button on the menu ribbon if you wish to set defaults within the program This will affect what happens when you click on either of the Planning panes e Vendor and Format A checkmark next to a Vendor or Format means that it will be pre selected when you enter the program and automatically included in a plan unless deleted from the Selections pane or unchecked in the Inventories pane You do not have to check any Vendor or Format and may choose to select them from scratch with each new plan e Weekly GRP Goal A plan will be auto generated across all Targets and Markets when you click on either of the Planning panes based
5. NIELSEN OUTDOOR PLANNER WEB USER MANUAL TABLE OF CONTENTS Getting Into Nielsen Outdoor Planner Making Selections for Planning Plans Pane Opening previously saved files Recent List Selections Pane Choosing a DMA or CBSA based plan Selecting Input Targets Selecting Removing Markets Selecting Removing Formats Vendors Selecting Removing Setting Defaults Inventories Viewing Inventory Planning Preferences Allocation Rules Planning Market Summary Pane Planning Inventory Detail Pane Planning on Different Targets Spill Printing and Exporting Saving Plan Files Performance View Populations View Export to Mediamix Help Page 2 Page 2 Page 2 Page 2 Pages 2 4 Page 3 Pages 3 4 Page 4 Pages 4 5 Pages 5 9 Page 5 Page 6 Page 7 Page 8 Page 8 Page 9 Page 9 Page 10 Page 10 Page 11 Page 11 Page 11 1 Getting into Nielsen Outdoor Planner To get into the program go to your browser and type in www nielsenoutdoorplanner com This will take you into your login screen where you will enter your User Name email address and Password 2 Making Selections for Planning When the application opens you will see 2 main areas e Plans Pane e Selections Pane Home System Help Preferences Delivery Help B Current Plan B New Plan lt no plan gt r Name of current plan i DMA Pla o pe To create a new DMA Plan or a new CBSA Plan click here B Recent Plans To open a previous
6. e Outdoor Posters oO oo 18 847 27 39 14 90 e Planning on Different Targets An initial plan is automatically generated on the default 18 target when you go to the Planning Market Summary or Planning Inventory Detail panes based on the Weekly GRP Goal set in your Preferences tab If you wish to plan on a target other than 18 o Switch to your planning Target and manually enter your input for each market OR o Switch to your planning Target click on the Allocation button select a Weekly GRP goal if different than the default shown and click OK This will auto generate a new plan for all listed markets based on the new Target e Spill o Spill is audience that is reached in a market outside of an inventory s home market That is if am planning for New York and Philadelphia there may be some panels in one market that are seen by people residing in the other market New York DMA respondents may see panels bought in Philadelphia and vice versa o You will see Spill detail in the Planning Inventory Detail pane Any panels bought in Philadelphia that are seen by the New York target will contribute to New York s overall results Any cost associated with the Philadelphia panels will not be incurred in the New York plan since the panels were purchased as part of the Philadelphia plan They will be grayed out when looking at the New York Inventory Detail pane o The more planned markets that have Spill into your home market t
7. e column header once to sort in ascending order and again to sort in descending order then a 3 time to unsort To sort on more than one column at the same time sort on the most important column first then hold down the Shift key while sorting on the next column e You can create a Market and or Vendor grouping for easier viewing on screen e Drag column widths to make them wider or narrower e Drag Column headers from one position to another on screen e To select deselect Column headers right click on any one of them and select Column Chooser This will let you drag any existing header off the screen and into the Column Chooser box or to select any unselected header from the Column Chooser box back onto the screen e Right click on any Column header and select Best Fit to autosize any one or all Columns to fit on screen best e The Inventories can be printed and exported via the Print and Export ribbon command e The Inventories variable definitions are e Audience Share is calculated by multiplying each inventory s average weekly impressions by its actual inventory i e number of panels to get its maximum potential weekly audience delivery Those results are then summed for all inventories for that market in the Selections pane and each individual total is divided into that total for a percent share e Inventory Share is calculated by dividing the number of panels in each inventory into the sum of total panels across all inventorie
8. hat P18 is pre selected as your 1 target This cannot be deleted It will change the Selections pane so that it only displays Target options Targets are pre defined To select a Target open one of the categories such as Age Group then find the age group you need This age group can be expanded so that it breaks down into Gender Age Group combinations such as Male 18 49 To select P18 49 drag the 18 49 title to the Targets section in the Plans pane To select Males 18 49 expand the18 49 group then drag Males 18 49 into the Targets section of the Plans pane To select both Males 18 49 and Females 18 49 select both with your CTL key and drag them both to the Targets section of the Plans pane Use this same method in all of the different Target categories To remove Targets you can either e Drag one or more Targets from the Plans pane back into the Selections pane e Multi select the ones to be removed from the Plans pane right click and click Remove e Multi select the ones to be kept right click and click Remove all except highlighted You can select as many Targets as you need You can collapse the Targets header in the Plans pane by clicking on the chevron Ai a Selections Inventories Planning Market Summary Planning Inventory Detail Performance Population Age groups 4 184 18 20 18 24 18 29 18 34 18 39 18 44 Gp Tercets 18 49 18 Male 18 49 Markets DMA eS Formats y Vendors
9. he greater the impact on that home market s results 6 Printing and Exporting The results displayed in any pane except for the Selections pane can be printed and exported to various file types e Printing Click the Print and Export button on the ribbon It will open into a Print Preview o Use the controls at the top of the window to select Printing options Print Preview P 23 1 AA Q foo Qi GC BD DB Lg Search Select Page ontext Printer Be oe Export Setup fit Zoom In and Zoom Out Next Page file options Print P page eiii e Exporting Click the Print and Export button on the ribbon It will open into a Print Preview o Use the drop down at the far right to select the file type you wish to export to Print Preview 08 24 amp A A fem IQ SD A al PDF File HTML File MHT File RTF File XLS File XLSX File CSV File Text File New York NY Atlantic Outdoor l Image File New York NY Barrett Outdoor Con New York NY CBS Outdoor Bulletins sidos 7 Saving Plan Files You can save your plans to your local environment or to the Nielsen servers for easy retrieval from any PC or MAC Go to the Save button on the ribbon A place holder file name of Plan 1 Plan 2 etc will appear at the top of your screen for each analysis you do until you give it a permanent save file name This place holder is not saved upon exiting and the system will prompt you to save your plan e Saving Plans Locally Click on Sa
10. ically populate based on the vendors and formats you have selected as defaults see Preferences section below to define your defaults o Expand the Format or Vendors sections in the Plans pane You will notice that there are already selections made here and that the Selections pane may be blank because there are no Formats or Vendors left to select If there are any Vendors or Format remaining use the same method to select them as you did with Targets and Markets by dragging your selections to the Plans pane You can select as many Vendors or Formats as you need To remove one or more Vendors or Format highlight them in the Plans pane right click and select the Remove option or drag them back into the Selections pane You can collapse the Vendor and Format headers in the Plans pane by clicking on the chevron To define a set of default Formats and Vendors to be used go to the Preferences section below 4 Inventories Pane Viewing Inventory An Inventory is a particular format available from a particular vendor in a market The Inventories pane gives you information about how these inventories can affect your market results e The checkmarks that appear to the left of each Vendor Format combination signify that these inventories will be used to create a plan average To deselect an inventory so that it is not used towards the plan average uncheck Its box e You can sort inventories on any of the column headers Click on th
11. ick on this pane you will get an auto generated plan for each Target and Market based on the Weekly GRP goal set as your default in the Preferences button It uses the default business rule of Proportional to Audience to distribute the Weekly GRP s as set in the Allocation button O O This is a market summary and does not display which Vendors and Formats were selected or how many panels are allocated to each It shows the overall of panels allocated and the Reach and Frequency results At the bottom of this screen you will see an overall average across all selected markets You can edit cells in the columns that are active Panels Weeks Weekly Target GRP Total Target GRP or Reach Any entries here will override the Allocation rule for GRP s If you adjust the numbers in any of these columns all results will update accordingly If you enter a value in an active field and click Apply to All from the ribbon the same value will be used across markets If you have multiple Targets the results shown are for the Target displayed in the Target drop down Click the drop down arrow to change to another target to see those results Percentages displayed can be based on different populations This is controlled by the Base options in the menu Home Market Results for each market are based on the Target population of that market You would want to use this if you are mixing these results with other RF results for the same market Sum of Mar
12. il than the Planning Market Summary pane where you can make more specific changes to your plan o Because it displays more detail than the Market Summary pane it only displays one market at a time To change markets click the Market drop down and select a new market o It displays each Vendor and Format how many panels were allocated to it and the calculated results for each inventory line At the bottom of this screen you will see the same market total that you see in the Market Summary pane o You can edit cells in the columns that are active Panels Weeks Estimated Cost Weekly Target GRP Total Target GRP or Reach Any entries here will override the Allocation rule for GRP s If you adjust the numbers in any of these columns all results will update accordingly in both Planning panes You can only override Estimated Costs from this pane because it displays those costs at the vendor format level o If you enter a value in an active field and click Apply to All from the ribbon the same value will be used across inventories for that variable o If you have multiple Targets the results shown are for the Target displayed in the Target drop down Click the drop down arrow to change to another market to see those results o Percentages displayed are based on the of Base that was chosen while in the Market Summary Pane and cannot be changed from here o The information in this pane can be printed and exported to multiple file types You
13. ile that you name You will have to unzip these files before importing them into Mediamix The zipped files will bear the save file name you gave it plus the market name so that you can tell what they are You should only mix a market file with media results for the same market o If you export from the Base of Sum of Markets it will save a single MIX file which represents the results across the total planning geography i e sum of markets You should only mix this type of file with other media results from the same geography definition o If you export from the Base of National it will save a single MIX file which represents the nationalized results for the Target population This file should be mixed with other media results that are also national e lf you have not saved your plan all MIX files will bear the name of the place holder file e g Plan 1 and the market name If you have saved your plan all MIX files will bear that file name and the market name e To import a MIX file open your Mediamix program and click File Import Schedules Browse for the MIX file you need 11 Help The down arrow under Help provides access to Nielsen Outdoor Planner Help and About Nielsen Outdoor Planner Nielsen Outdoor Planner Help provides access to a number of downloadable user guides About Nielsen Outdoor Planner shows the application version number 11
14. kets Results are based on the sum population of all listed markets for that Target You would want to use this if you are mixing results with other RF results for the same sum of markets National Results are based on the national population for that Target You would want to use this if you are mixing results with other RF results calculated on the national Target population The information in this pane can be printed and exported to multiple file types Selections Inventories Planning Market Summary f Planning Inventory Detail Performance Population Market New York NY Philadelphia PA Estimated Weekly 000 Target Panels Weeks Invento shire Cost hf As Target GRP Impressions Target Avg Effective Reach Frq Reach Target GRP CPM 279 538 99 59 18 847 398 35 7 7 35 84 130 862 107 23 7 428 428 90 8 0 37 40 San Francisco et al CA 85 144 99 15 6 658 396 54 2 7 8 35 15 Plans are based on a Weekly GRP goal of 100 based on my Preferences Results at bottom are a weighted average across all listed markets 495 544 39 902 32 934 404 48 15 14 e Planning Inventory Detail Pane When you click on this pane you will get an auto generated plan for each Target and Market based on the Weekly GRP goal set as your default in the Preferences button It uses the default business rule of Proportional to Audience to distribute the Weekly GRP s as set in the Allocation button o This pane provides greater deta
15. ly saved plan click in either pane e Plans Pane If you have saved your current plan to a file name it will appear here You will also see several of your most recently saved files which can be opened directly by clicking on them in this pane e Selections Pane In order to begin a plan you must choose whether it will be a DMA based plan or a CBSA based Core Based Statistical Area plan DMA and CBSA markets cannot be mixed in the same plan Click on your choice from the Selections pane o You will also see the names of your most recently saved files and can open them by clicking from within this pane or the Plans pane 3 Selecting Input Once you have selected either DMA or CBSA as your plan geography the screen changes to display 7 different panes Plans Selections Inventories Planning Market Summary Planning Inventory Detail Performance and Population Your input is selected using the o Plans Pane o Selection Pane e Plans Pane This pane changes now that you have selected either a DMA or CBSA based plan It shows each type of input that is necessary to create a plan Once you have selected those input from the Selections pane it will be populated here as a reminder of the input you are working with at all times e Selections Pane You will select your input here for your Targets Markets m Vendors Formats o Targets Go to the Plans pane and click on the Targets header until it expands It will open to display t
16. ntory Detail Population 53 52 R New York NY Philadelphia PA San Francisco et al CA 10 9 Populations Pane The purpose of the Populations view is to enable you to see latest population estimates for your selected targets and markets e Information in this pane can be printed and exported Selections Inventories Planning Market Summary Planning Inventory Detail Population Male 18 49 Female 18 49 Atlanta GA 4 84 1 562 394 Boston et al MA NH 45 1 456 189 Chicago IL 247 39 Dallas Ft Worth Tx Houston TX Los Angeles CA 13 313 598 4 125 442 New York NY 16 207 274 3 4 790 696 Philadelphia PA 6 109 686 1 778 270 San Francisco et al 5 405 733 1 567 930 Washington et al D 4 946 206 7 1 536 314 10 Export to Mediamix Your plan results can be exported for use in Nielsen Mediamix directly from any pane This enables you to mix your Outdoor plan results with other media results in the same geography to create a total campaign result e Before creating a Mediamix file make sure that your onscreen display reflects the Target and of Base result that you wish to export e To create an export file for Mediamix click on the Mediamix button on the ribbon It will prompt you for a location to save your MIX files required to import into Mediamix o If you export from the Base of Home Market it will save each individual market to its own MIX file and save them all to a ZIP f
17. s in the Selections pane for that market e Average Weekly Impressions is the Eyes On audience delivered by the average panel in an inventory e n Market is the percentage of audience that lives in the market where the inventory is located e Spill is the percentage of audience that lives outside the market where the inventory is located a Selections Inventones Planning Market Summary Planning Inventory Detail Performance Population Drag any one or more of the Column headers here to organize as groups and sub groups e g Market order and Current Plan Market then in Vendor order lt no pian gt t j Inventory Avg Wkly Audience Format Inventory ein Impressions See In Market Drag to make Column wider or narrower Adams Bulletins 25 0 10 80 593 0 09 472 33 Ve ket New Y Reorder Columns by dragging them to a new position Adams Posters 107 0 45 23 559 0 11 67 61 Atlantic Outdoor Bulletins 8 0 03 127 526 0 04 100 00 Barrett Outdoor Cor Bulletins 39 0 16 387 665 0 66 68 44 Uncheck so it Male 18 49 is not part of n the planned Female 18 49 inventory Markets DMA New York NY CBS Outdoor Bulletins 4 27 231 455 10 34 98 35 CBS Outdoor Junior Posters i 5 56 32 505 1 89 99 38 CBS Outdoor Posters 8 60 71 515 6 44 98 24 CBS Outdoor Urban Panels 1 6 48 96 814 6 57 100 00 Cemusa Newsstands 0 45 163 910 0 77 100 00 Cemusa Transit Shelters TS 23 63 1 541 20
18. ts you override how it allocates the Weekly GRP s set in the Preferences button The default is to allocate GRP s as Proportional to Audience Share for each Vendor Format combination and this default cannot be changed That is the vendors formats with the largest audience shares will get more GRP s and those will the smaller audience shares will get less GRP s You can view the Audience Share in the Inventories pane The Allocation method can be changed on the fly to e Equal Allocations Equal GRP s across vendors and formats e Largest Audience Distribute most or all GRP s to the vendor format with the largest audience share e Largest Inventory Distribute most or all GRP s to the vendor format with the largest amount of inventory e Proportional to Inventory Distribute more GRP s to the vendors format with the larger inventories and less GRP s to the vendors formats with the smaller inventories o Lets you override the Weekly GRP goal set in the Preferences ribbon and is then used to auto generate a new plan across all markets based on the new goal Allocation Rules change your X plan Weekly Allocate this weekly GRP 100 GRP goal on the fly By this method Equa allocations Largest audience Select the method by which it should allocate the Proportional to audience Weekly GRP s Largest inventory Proportional to inventory OK Cancel e Planning Market Summary Pane When you cl
19. ve Locally as This will save your file to any location you designate on your hard drive or on a network drive you have access to Your file will have the file extension outdoorplan e Saving Plans to the Nielsen Server Click on Save or Save to Server as This will save your file to a Nielsen server that you access from any PC or MAC you are using to get into the Nielsen Outdoor Planner program When you save to the Nielsen server your file will not display any file extension only the name you give it Printand Media A Export Mix Saving to the Plans Save to Server as Nielsen servers lees a aul Save Locally as Saving locally Trent rig 8 Performance View This view is selected by clicking the Performance pane and charts a market comparison of the Chart variable Target and of Base that you select Click on the drop down to change your Target Chart variable or Base e Charts can be printed and exported Home System jel New Open Save vr vv P Ea arget Male 18 49 f Base Home Market X P Pai 8s O hart Target Reach Market Print and Media Apply Te Allocation Help Preferences Export Mix v Edit View Delivery Rules Help Current Plan lt no plan gt Male 18 49 Female 18 49 New York NY Philadelphia PA San Francisco et al CA Selections Inventories Planning Market Summary Planning Inve
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