ADVANCED FEATURES IN MEDIAPLANNER+ User Manual
Contents
1. Show Categories 6 Media selected Select your titles then click on OK For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 4 If you regularly use the same titles you may wish to save the title selection as an Own Media file see below Save Own Media Select the titles as shown above then click on Own Media and select Save Own Media and enter a name for the titles in the Own Media Description then click on OK Another window will appear containing the same name click on Save this is saved into your default Telmar folder Save As 2 x Seven Quer EE Own Media Description Harmonisation Q ae Jicreg Enter a description by which vou can identify pour Touchpoint Testing group of media E Touchpoint vs NRS 9 touchuser Young Glossy Titles File name foungGlossyT thes tran save as type Telmar Own Media Codes THM Ww Own Media codes are shown in the Select Media screen on the left hand side under Own Media double click to open the section and any own media codes that have been set up will be shown in the list titles from these lists can be selected as normal Select Media from NRS January December 2006 M ax O w G xO F Insertions Title Mnemonic Source Own Media Hello HEL MOB4 5 Young Glossy Titles O How BIR H2. Cost column beside a publication then type in the cost and press Enter Gs the cost will be entered in the Unit Cost column for that publication and the Cost per Cost Thousand will be calculated automatically Alternatively you can click on the Cost button and select a cost file then click on Open or click on Enter Costs Manually and enter the costs then click on OK Repeat for each publication To Save A Cost File or Select a Cost File Once you have inserted the unit costs against each publication you can save these costs in a Cost File for use another time To save the cost file click on the Cost button then click on Save Costs enter a file name name cst then click on Save Once you have saved a cost file you can use it again with other Mediaplanner runs Click on the Cost button and select the name of your cost file name cst and Open Only the publications that have a cost in the cost file will be inserted in the schedule To Change The Layout Displayed Click on the Layout button the screen is divided into Planning Calculations and Result 7 Calculations To hide or show headings use the arrow buttons to move the headings across Layout to the right hand box The Up and Down buttons allow you to alter the order of the headings then click on OK To Use What If This facility calculates the amount of coverage achieved and lost for each publication by adding and subtracting insertion levels chosen by the user Click on
3. you are looking at more than one target audience on the screen you can switch from one target to another and view readership figures by clicking on the tab title of the target social Grade C2DE MRS January December Population Weight single Schedule Social Grade 4601 aSocial Grade C2DE Insertions a inser Ob WMagazine oa To remove a target right click on the tab title and select Remove Social Grade CL2DE MRS January December 2006 Population Weight Single Schedule Social Rename Insertions Change omen rem OK Magazine Targets r Target Information Filters Properties To Rename Target Audiences To rename a target audience right click on the tab title and select Rename enter the new name in the Target Description or Tab Description boxes then click on OK ABC Target ipti MRS January December 2006 Target Description Nei Population Weight C2DE Single Schedule Tab Description C2DE For further assistance call the Help Desk on 020 7569 7500 i Copyright Telmar Communications Ltd 2015 TELMAR PEAKTIME Winning Media Solutions _ ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 8 To Select Deselect Publications If you only want to show some of your publications at any time click on the Media button and move the publication over from the Selected Items window to the Deselected Items window using the arrows To Enter Costs For Publications Click in the Unit
4. you wish to use then click on OK Select the coding for the target audiences you wish to set up then click on Next In this example we have chosen to use ABC1 and C2DE as two separate target audiences Highlight the two codes then click on the coding moves to the coding grid on the right hand side Then click on Next N B The other buttons you usually use to create combinations of demographic groups for your audiences ANY ALL AND OR and NOT are also shown in the bar between the code sections and the coding grid and can be used in the usual way Next the Select Media screen shows the Available Media sections in the selected survey opena publications section and or sub section and double click to select a title or click ona title then click on the button and it will move to the box on the right hand side To move a title back click on the Title then click on the button Select Media from NRS January December 2006 O GKO Insertions Title Mnemonic Source Code String Women s Weeklies amp Glamour MOBP GLA 4 Bella InStyle NOB H H Best Marie Claire HOEF H Chat How NOB H H Closer OK Magazine MOB Ee s Full House Hello a Grazia H Heat a SE clio Ee RE ee ee Ae IY PER MEE neide Soap H Love it Adj E My Weekly New i re People s Friend Pick Me Up H A Real People Adj Reveal e Take A Break B That s Life Ee a Woman et C
5. 000 2 Number of results to displa O Reach 0 00 Sod You can now choose to Optimise to Maximise Coverage or Frequency Goal and insert the frequency goal using the arrows then you can choose to Stop At a Budget or Reach You also have the ability to change the length of your campaign the default is 12 weeks This campaign length determines the level of Maximum Inserts available in the optimisation However the Maximum Insertions can be manually changed if the default does not suit your needs You can also change the Number of Results to display Once you have selected all your options click on the Go button You will be asked if you are sure you wish to Optimise Now click on Yes Once the optimisation strategy you selected has been achieved the optimised schedules will be displayed in the Schedule window and the results in the Totals window of the planning screen Social Grade S601 Social Grade CADE Readership Readership a Por eer ose 2 60 3 08 For further assistance call the Help Desk on 020 7569 7500 T Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 7 SCHEDULE FEATURES To Add Remove Target Audiences If you wish to work with more than one target audience created from the same demographic file click on the Target button and highlight the file name you wish to use then click on OK If
6. ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 1 ADVANCED FEATURES IN MEDIAPLANNER User Manual April 2015 For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 2 WOCRedte A New Target AUC CNCE sirisser eare re E EENE E ni 3 SOVE OWN MEO ee E E N E E ANE A E A EE 4 Camda Tiye COVER MOGE a ose cee amar annauabes 5 OPEM ONON PVN OC tcc cae cen cates ceva ae cee acetate cha cect cece ccne seem ee cece eects 6 SCHEDULE FEATURE rrai E A E E quate daeaunnaess 7 To Add Remove Target AUdiQnces ccccccsessssssesssesssesssssscsssesesesssssscsesesesessscscsesesesessesesescseseseeseneneas 7 To Rename Tan Ger AUCICNCCS useen aE E EEEE 7 TO Select Deselect Publications cscasaracacaucscacsceaecatsusazstssanasacaceseacasaeuiseateacaectacusacacaseaassiayesicaseausseoneseateae 8 Toenn COSTS FOr F UDIICANONS aer N E 8 To Save A Cost File or Select a Cost File aac cca sen ceesectseapeetesesecanteastcatessaetesteae eastern 8 To Ch nge The Layout Displayed cesta tacpcctcteseextu ise cshetaioestebnsesoebereacheheieaaetntoeats tenet tei rania aupin a 8 TOU E WNO FF are e E E A E E EE EA AE E A AA EEE A E 8 PIR EOUCIIG y DIS DUON ee a E E ct detoads siete set dedeecsn eteeutysotess 9 TODUN AEA PUDICA TON aein N E E ee A 10 WO iMd Te A PUDICA ON asarin Ea TEE EEEN E E NEATE EEE ET 11 MOO a a E
7. E E E EEA ENT ONES E NOAE EES ANE EE 13 WO CREATE A New TSI 1G Sac scg cscs cacccessoesesesescsucrsssesnssssesencnseuesesesssencseatorasoea ecsressaseacasoeseasmesanieoesrs 14 NO SOE CW TSU I Saas cet saca a E AN E romeo N EA neers 16 FICC S AnNa OO SPS e E A A E R 16 Deru e e E E E 17 Voer Dera TAD aar EE E E AEE EETA EE ENEE EON 17 BOUT TAD an E A 19 HOW DO I OPTIMISE A SCHEDULE TO A SPECIFIC BUDGET uo 20 COSA RY aer E A EEEE EEE E A E 21 For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 3 This Mediaplanner Advanced Features user manual follows on from the Introduction user manual for basic instructions on how to use Mediaplanner see the Mediaplanner Introduction manual To Create A New Target Audience If you are using one of the Wizards and the target audience you wish to use is not already listed and you wish to create a new target audience click on the New Target button If you are ina schedule and you wish to create a new target audience to add to the schedule click on the Target button on the toolbar and then click on the New Target button The Select Survey screen is displayed To filter the list of surveys enter NRS in the Search box then click on the By Survey Description option and only those surveys with NRS in the description will be displayed Select the survey
8. INT file For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions gt ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 19 Layout Tab Optio ns User Defaults Layouts 1 L Display columns based upon which wizard you are using r aVOULS BE Display columns based on the media types in your schedule Composition Media Columns General Media Types 43 F wizard defaults General Timeplan Audience 4 Press Schedule Total GRPs OTe Sy Target Total Impacts O Radio Calculations A Outdoor H MultiE asing O Cinema Web Total Columns General C Timeplan Schedules Total Impacts Avg Frequency Total Cost Set Decimal Places Only use General section for totals column layout The default Media and Total Columns can be viewed and changed within the Layout window Select the Options Default menu to alter the default Media and Total Columns for each Wizard To edit the columns click on the appropriate Wizard and the Edit button Move the columns you want shown on the report from left to right using the arrows and click on OK It is possible to change the number of decimal places of the results simply click on Set Decimal Places For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning M
9. ORFT Publications 4 1 F O OK Magazine OREM MIEY Publications 4 F Alphabetical e Glamour GLA MOB4 Publications ALR Grouped by Frequency O InStyle Inv MOE Publications 4 L R Sorted by All Aduts e Marie Claire MAC MOB 4 Publications 41 R Seneral Publications Publications 4 R Women s Publications Show Categories E Media selected For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 5 Cumulative Cover Mode CF You can select the Cumulative Cover mode when you first open Mediaplanner or click Curnulative Cover the button in the toolbar Select a demographic group by highlighting the file name then click on OK Survey Code Modified A lcordery social Grade 4601 MOBY eee lcordery 2 social Grade C2DE MOB4 204 20 lcordery Adults 1704 20 lcordery Men 1704 20 lcordery All Respondents 08 03 20 4 gt The Cumulative Cover Columns window appears asking you to enter the required insertion level for each column Tick the boxes to Show Cover OOO and Show Cover then click on OK Multi cume Cumulative Cover Columns Enter required Insertion levels for each column in Show Cover 000 Show Cover 2 Social Grade ABC1 4Social Grade C2DE nserions IP erions ton er Cume Cov 00 Gume Cov 00 Gume Gov 1000 Cume Cov E OK Maga
10. The columns available are Exposed Exposed Exposed at Least Exposed at Least these are the most used and are defined below using the above example each publication had 4 insertions However there is also Weight Weighted Exposed and Weighted Exposed At Least 642 000 ABC1 s saw the schedule just 3 times 2 42 of ABC s saw the campaign only 3 times 2 857 000 ABCT s saw the campaign 3 or more times 10 8 of ABC1 s saw the campaign at least 3 times To hide certain columns click on the Columns button and use the arrows to move the columns across from the Hidden Columns to Shown Columns To switch between multi targets click on the downward pointing arrow of the Target Market window to show other targets To export click on the export icon once in the Export Options window click on the Export button The export options are direct to application to clipboard and to file xls See the exporting section of this manual for more details To print click on the Print Icon and select your print options in the Printing Options window Click al Print See the printing section of this manual for more details For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 10 To Duplicate A Publication You may wish to duplicate a publication to account for the qualitative va
11. ation shown in units of 1000 The number of people within a target audience who have seen a publication expressed as a percentage of that target audience The number of people in the target audience shown in units of 1000 000 exposed to a schedule at least once percentage of the target audience The average number of times each person is exposed to the schedule Gross OTS The total number of exposures of a target audience to a schedule 000 regardless of the number of times one person is exposed The sum of all the publications Cum OTS GLOSSARY Gross Rating Points The sum of the ratings for a schedule Each percentage point in the Readership column denotes one rating point The cost of reaching 1 000 different people in the target audience Composition An index showing how likely someone in a target audience is to have seen a Index publication Calculated by dividing the percentage of a publication s readership who are within the target audience by the percentage of the composition base who are in the target audience multiplied by 100 Audience O00 or average issue of a publication show in units of 1000 Composition The number of people within a target audience who have seen a publication expressed as a percentage of those who have seen it in the composition base normally the group entered as the Universe Coverage expressed as a percentage of the target audience Cum Coverage If multiple insertions are pla
12. ced in a publication this will show the number 000 of people in a target audience shown in units of 1000 who will see at least one of these CPT Net The cost of exposing 1000 people in a target audience to a schedule at Coverage least once The of the average page exposed CPT APX The total number of exposures APX factor switched on divided by the cost of reaching 1000 people Unit cost CPT Cost per 1000 APX APX Impacts CPT AIR The cost of reaching 1000 people average issue readership A I R For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 22 Factors here This factor allows you to account for qualitative values of different ads in the same schedule for example page size or B amp W Colour Media Code A 3 letter mnemonic unique to each publication by which Printplan can recognise it Input Order A ranking figure showing the order in which the publications were selected The number of people in the target population The number of respondents which the population figure is based upon The percentage of the target audience exposed to a schedule at each frequency level or higher frequency level and no more distribution window no more Effective The percentage of different people in the target audience exposed to the Delivery x media schedu
13. edia Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 20 HOW DO I OPTIMISE A SCHEDULE TO A SPECIFIC BUDGET Step 1 Either select Optimisation in the Start Up Dialog Box or click on the Optimise button in the toolbar Step 9 Two Opt Columns are added to your Schedule window one with inserts planning just below the budget and one with inserts planning just above the budget Step 2 Select a demographic group by highlighting the file name you desire then click on OK Go to Step 6 The Totals window displays the Reach Impacts Average Frequency and Total Cost of each optimisation To create a new demographic Click on New Target Follow all Steps Step 8 You are asked Optimise Now Click Yes Step 3 Select the survey you wish to use Click OK Step 7 In the Optimise window under Stop At enter your budget next to Budget Of Click OK Step 4 In the coding grid code up your target s Click Next Step 6 You are then asked Would you Step 5 like to use costs Select the media you wish to use gt Either enter costs manually or Click OK load a cost file For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 21 The number of people in a target audience who have seen a single or 000 average issue of a public
14. er Defaults Tab When Mediaplanner is initially installed a pplan ini file will be stored in the program directory folder The PPlan ini file determines the setup of Mediaplanner The PPlan ini is intended to reside in the EXEpath directory therefore providing all network users with these settings The default settings can be changed manually by entering the Options menu and selecting Defaults If you do change the default and save it a PPUser ini file will be created and stored in the USERs area USERPath If the file USERPath does not exist it will be created if Userpath is not valid it will then be stored in the EXEPath Once again this file determines the setup of Mediaplanner If you do set up your own PPUser ini file it will naturally override the shared PPlan ini file and Mediaplanner will open with your newly set default To restore the default settings delete the PPUser ini file For further assistance call the Help Desk on 020 7569 7500 r Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions gt ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 18 Options User Defaults rT mare Tda ae Hide Empty Cells On Planning Screen ERAI Layouts O Vertically Horizontally Show Gradient Backgrounds e C iti Auto Sort Medi ka AE Show Flan Information pt see cere Fic pre Wizard defaults Show Startup Dialog L Show Line Numbers F y Tieden Jaro Show Target Hints Sc
15. hedule Show Grand Total For Multi Schedules Target Show Grand Totals For Multi T argets i 5 Settings ae Routers L Round Up When Entering Ratings ey MultiB aging Simple Existing Market Selection Prompt For T arget Filename Display New Markets Before Existing Markets Last Survey Used Default 5 efault Survey Default Survey Always Prompt _ Bold Survey Names Report Stile Sheet User File Location Hone o User touchusersSPPU ser IM User Director z p Userstouchuser s By default the Show Startup Dialog will be checked This will automatically load the Start up Dialog box every time you launch Mediaplanner or select the File New To deselect the Startup Dialog box remove the tick from the Show Startup Dialog option Whe the Advanced User box is unchecked it means that you will be treated as a novice user Novice users will be prompted when changing from one type of schedule to another If you wish to be treated as an advanced user tick this option and click on OK The change will be saved to the PPUser INI file Whenever the user selects one of the Wizards on the toolbar the Targets window will appear inviting the user to either select an existing target or to create a new demographic group If you do not wish to show the Targets window and instead want to jump straight to the Select Survey window select Display New Markets Before Existing Markets This change will also be saved to the PPUser
16. irst button 7 Wizards Options File options v Email Time Options There are three tabs Buttons Toolbar Flat Labels and Standard The Button tab allows you to change the colour shape or font of the buttons Toolbar Editor Wizards v v Rank v Single schedule v Multi Schedule Cumulative Cover v Optimise v Timeplan Font Shape Round Rectangle Buttons Toolbar Flat Labels Standard Button Colour v The Toolbar tab allows you to position your toolbar icons at the top bottom left or right hand side of the screen Select the required position from the dropdown list Toolbar Editor Wizards v pE Camnle Buttons Toolbar Flat Labels v Single schedule v Multi Schedule v Cumulative Cover v Optimise v Timeplan Font Layout Icon at Top Display M ode Icon and Text Flat buttons For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 Standard v v Auto Size TELMAR XPEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 15 The toolbars can be displayed on the screen as icons text only or text with icons as shown below Select the required option from the dropdown list The four options are shown below BUTTONS Single schedule Multi Schedule Cumulative Cover Optimise Timeplan TEXT amp ICONS ki ri Rank Si
17. l then be presented with the simulation information Simulation Title Simulation Parent Media Marie Claire New Media Name Marie Claire Simulation Sim 50 Audience new media has of parent media 50 Duplication between new Media and parent Media Your simulated publication will appear on the report Social Grade S601 Social Grade C2DE S Ss eee eet eee Se eee esi ey ee OK Magazine Marie Claire Simulation Sim For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 13 Emailing You may be set up to email your report to do this click on the Email button on the toolbar You will be presented with the screen below E mail E mail Options Report C Include Project file C Include Report Send Include Markets Add Attchments 0 Clear Cancel Copy to self For default email client Confidentiality statement Subject T elmar PrintPlan run Message To CC You have the option of emailing three file types the Project file mpf this file can only be opened in Mediaplanner the demographic file s dem deu and the Report file this is an Adobe Acrobat pdf file If you wish to send the Project file and the demographic file s with the email tick the two options Include Project File mpf and Include Markets Dem Deu To send
18. le at a specified frequency level For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions
19. ll appear select Simulate Social Grade 4BC1 Social Grade C2 Grade C2 aes E ventions E E OK Magazine a MarieClaire Marie Claire l Sort Ascending Z Sort Descending Input Order Export Duplicate Rename Column Visit Home Page Firstly you will be told Parent Insertions is your publication you will then be asked Please enter new Insertions name Type a name in the box and click on OK Simulation SIMULATIONS ARE THE LAST ADDITION TO YOUR SCHEDULE Parent Insertions is Mare Claire Please enter new Insertions name Marie Claire Simulatior 2 WARNING PLEASE ENSURE THAT Secondly You will be asked What percentage of your publications readership should your publication Simulation have Type the percentage in the box and click on OK Simulation op What percentage of Mane Claire s readership 2 should Mane Claire Simulation Sim have 7 For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 12 Thirdly You will be asked What percentage of your publication Simulation readers will also read your publication Type the percentage in the box and click on OK Simulation readers will also read Marne Claire Q What percentage of Mare Claire Simulation Sim You wil
20. lues of different ads in the same schedule i e the page size or black white and colour ads To duplicate a publication right hand click on the title of the publication and a menu will appear select Duplicate Social Grade ABC1 OK Magazine Warie Claire Glamour Sort Ascending Instyle Sort Descending Input Order Export Simulate Rename Column ET Visit Horne Page You will be asked to confirm that the duplications are the last thing you do and you are happy to duplicate that publication Confirm WARNING PLEASE ENSURE THAT DUPLICATIONS ARE THE LAST ADDITION TO YOUR SCHEDULE wt Duplicate the Insertions Marie Claire Social Grade ABC1 Grade ABC1 Social Grade C2DE pT J reaerstin readership _tsertions J msenons wor OK Magazine 4 Mecon D The publication will be duplicated with exactly the same readership figures You can rename your Duplicated publication by right hand clicking on the duplicate go to Duplication Options and select Rename Duplicated Media For further assistance call the Help Desk on 020 7569 7500 i Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 11 To Simulate A Publication You may wish to simulate a publication for a magazine launch or simply simulate an NRS title To simulate a publication right hand click on the title of the publication and a menu wi
21. ngle schedule Multi Schedule Cumulative Cover Optimise Timeplan FLAT LABELS STANDARD Single schedule Multi Schedule The Flat Labels tab allows you to choose to use flat labels instead of buttons You have the option to choose different colours for your labels Select a Back Colour for the background of your label If you select a Focus Colour the colour will appear when you hover your mouse over the label If you choose to select a Press Colour the colour will appear when you click on the label Click on OK Toolbar Editor Select a pre defined Wizards colour from the list 7 Rank Fist Labels Alternatively Single schedule y mae ovar are choose your own colour Uptimise 2 Back Colour ocus Colour Pressed Colour by clicking on the v Timeplan MMM Black a Black A HB Macon HB Maroon Square button MB Green MB Green HS Olive HB Olive E Navy E Naw BB Purple BB Purple Back Colour the GB Teal MS Teal MM civ Gre Y background of your m label Jf OK For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 16 To save a new template To save your new template go to the File menu Save as Template To save the template click on Save As enter the name then click on Save To save it as your default click
22. on As default File Edit View Select Wizards Options Toolbars Help New CrN Fy la Open CIrHOF i Schedule Cumulative Cover Optimise Time Le Save crt S Eee Project Target Costs Template Save AS As default i Fage Setup Print File Maintenance Export to Headers And Footers You can edit your Headers and Foorters by going to View Headers and Footers This option allows you to include different fields information in the header of printed reports you can include up to 18 fields of information six lines with left centre and right entries in which you may either type in your own text or select pre defined fields To view these pre defined fields click on the dropdown list beside each of the 18 fields name boxes then click on the required field name then click on OK By clicking on the Custom button you can create six of your own headers type the text in each custom field and make sure that the custom text is selected in the appropriate field The text will appear on the printout For further assistance call the Help Desk on 020 7569 7500 ii Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 17 Headers and Footers Header Target File Target Audience Target Population C Show Full Target Fath C Show Full Project Name Comp File Comp Base Comp Population Page Number Footer Default Settings Us
23. the Report file click on the Report button this window is identical to the Printing Options window make the necessary changes you wish and click on the Back to Email button By clicking on the Back to Email button you are generating the report The Project Info button will show you the file name and location of your demographic file You are advised to always keep the Copy to Self option ticked for your own records To send your email type the email address in the To field the subject description in the Subject field and the main text in the large window and click on Send Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions gt ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 14 To Create A New Template A template allows the user to control the way the planning screen is displayed There are five toolbars Wizards Options File Options Email Time Options By default four toolbars will appear on the screen If you do not want one of your toolbars to be displayed on the screen right hand click on a button and deselect the relevant toolbar To move the toolbars to another place on the screen click and drag on the two bars beside the first button To customise each toolbar right hand click on a button and select Customise from the menu this takes you to the Toolba To move the ae toolbars to another place on the screen click and drag on the two bars beside the f
24. the What If button what IF in the toolbar ot go to Options What If Type in each column the required insertion levels for each publication NB THIS FEATURE DOES NOT WORK PROPERLY IN TIMEPLAN MODE AND SHOULD ONLY BE USED IN SINGLE SCHEDULE OR MULTI SCHEDULE MODE ONLY Social Grade ABC1 Social Grade C2DE nS er E ee E a ee A een eompeston mortons etree tzear By adding 1 insertion to OK Magazine 1 5 000 00 g 4 500 00 Hello the reach will 7 000 00 ae i increase by 3 76 6 500 00 Ej Marie Claire f 5 000 00 For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR A PEAKTIME Winning Media Solutions ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 9 Frequency Distribution The Frequency Distribution window shows the frequency with which the target audience is Frequency reached by the schedule To view this window click on the Options menu and Frequency Distribution or click on the Frequency button on the toolbar It is possible to change the frequency level by using the dropdown menu You can also group frequencies together by clicking Options Groups u Frequency Distribution OJ 0 0 20185 26407 2300 B34 2300 23 5 1067 j 3924 1067 14 5 B42 2007 B42 10 8 520 2215 526 5 4 1658 391 5 4 shove freg level to Target Market Schedule Week A 4 Social Grade ABCI Insertions Ww Social Grade ABC1 TA e oe
25. zine 5 000 00 6 56 4 500 00 7 000 00 7 000 00 6 500 00 i Marie Claire 5 000 00 You can use Cume Cover to determine the ideal level of insertions to have per publication before cover starts to plateau i e any additional insertions would not provide much greater coverage For example InStyle s cover increases only slightly with each insertion so it wouldn t be useful to have more than one insertion if we were aiming towards C2DE s For further assistance call the Help Desk on 020 7569 7500 Copyright Telmar Communications Ltd 2015 TELMAR XPEAKTIME Winning Media Solutions z ADVANCED FEATURES IN MEDIAPLANNER User Manual Page 6 Optimisation Mode You can select the Optimisation mode when you first open Mediaplanner or click the button in the toolbar Firstly select a demographic group by highlighting the file name and clicking on OK Make sure that there are no insertions placed in any publications then click on the Optimise button on the toolbar This adds the Minimum and Maximum Insertions columns to the schedule and opens the Optimise dialog box NB YOU SHOULD NOT OPTIMISE WHEN YOU ARE IN TIMEPLAN MODE ONLY IN SINGLE SCHEDULE AND MULTI SCHEDULE MODE Ne Fj Vses Uses uses fiukak OK Magazine 12 Optimisation parameters Now Optimise to a Target _ Social Grade C2DE Hello Maximise Coverage Frequency Goal of rt Campaign Length 12 ij Week s Marie Claire Stop t Budget of 50
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