Manual Version 13.0
Contents
1. download click here eady fo ready for hd plus de downloads readyforhd readyforhd zip eady for fie HD ready for Please note The ready for HD logos are provided as EPS files in their Minimum size width Minimum size Protected space around logo minimum size Do not scale them down They can be scaled up horizontal logo width without limitations 33mm vertical logo HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 HD SET TOP BOX 2 2 CI PLUS DEVICES 2 5 HD SmartTV INCL HD RePlay 2 4 ADVERTISEMENTS 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS ES 2 3 1 HD SmartTV LOGO ON EMBEDDED SET TOP BOXES MANDATORY If an HD set top box manufacturer develops a special HD SmartTV set top box they must use the HD SmartTV logo on the front panel In the download area there are two versions of the HD SmartTV logo One of these versions has to be used The logo should preferably be used in isolation Please observe the following if the HD SmartTV logo is positioned next to other logos The bottom edge of the HD SmartTV logo should be placed at the same height as the sub logos The distances between the HD SmartTV logo and the neighbouring logos must be equal to at least the single width height of the sign Where possible the logo should be positioned on the right hand outer edge of the set top box The logo s basic colou2. gr ten Privatsender Sender in HD Qualit t Paket 12 Monate gratis testen Gratisphase endet automatisch kein Abo keine Vertragsbindung Ho Packaging label HD 1 6 5 TYPOGRAPHY SUBLINES Sublines and body copy The Utility typeface has a very balanced design For this reason it is exclusively used with the kerning set to optical and with a value of O for word spacing With InDesign the tracking is 5 when negative typography is used The line spacing is 130 of the font size for all sizes so a 10 pt font size uses 13 pt line spacing This guarantees good readability in all sizes Sublines and body copy are never written in capitals RIAM SEQUAM RESTO CON NIS MA ETUR occullaut velit elendignis doles eaquo volum quo culpa volupiet et od qui dolenih ictiunt iostis aut doluptatium rerro occab is in nem Nam apitassi sequi ab il molor siti bus mo con explaut ut quaspidunt sam quam fuga RIAM SEQUAM RESTO CON NIS MA ETUR occullaut velit elendignis doles eaquo volum quo culpa volupiet et od qui dolenih ictiunt 105115 aut doluptatium rerro occab is in nem Nam apitassi sequi ab il molor sitibus mo con explaut ut quaspidunt sam quam fuga RIAM SEQUAM RESTO CON NIS MA ETUR occullaut velit elendignis doles eaquo volum quo culpa vo lupiet et od qui dolenih ictiunt iostis aut doluptatium rerro occab is in nem Nam apitassi sequi ab il molor sitibus mo con explaut ut quaspidunt sam quam
3. hd plus de downloads logostage stage_sender_paket_7x2 zip hd plus de downloads logostage stage_sender_paket_4x4 zip hd plus de downloads logostage stage_sender_paket_3x5 zip Please note The stages Sender Paket are provided as PDF X 3 files in their minimum size Do not scale them down The files are prepared to be scaled up to 1800 Please note stage Sender Paket with HD Sender Paket icon and descriptor download possible in three different sizes please download the new materials before starting work HD Corporate Design Manual Version 13 0 PAKET HD Sender Paket 15 der gr ten Privatsender in HD Qualitat En a EN Stage Sender Paket 7x2 Minimum size 106 x 21 8 mm HD Sender Paket e HD Sender 15 der gr ten Privatsender in HD Qualit t 15 der gr ten Privatsender in HD Qualit t Ono SIXX HD om Sender Stage Sender Paket 4x4 Minimum size 60 x 71 4 mm Stage Sender Paket 3x5 Minimum size 50 x 83 8 mm HD ES DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 6 1 TYPEFACE The typeface of HD is Utility OT It is a modern clear and plain typeface without serifs It stands for technology state of the art and style Utility is also characterised by excellent readability in th
4. logo square boxes should be placed at the same height as the sub logos The distance between the HD logo and the neighbouring sub logo must be equal to at least the width height of one sign We recommend if possible expanding the protected zone and having space for two signs on all sides Where possible the logo should be positioned on the right hand outer edge of the set top box The logo s basic colour is white or black only with very light or white backgrounds Of course the guidelines in the Logo chapter also apply for the use of this logo Approval required Before the front panel goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download click here hd plus de downloads logo hd plus logo zip Please note The HD logo versions are provided as EPS files They can be scaled up without limitations Willkommen Willkommen The logo should be placed reasonably close to other technology signs HD Minimum size width Protected space around logo 16 mm HD 2 1 2 PACKAGING OVERVIEW The set top box manufacturer is obliged to mark each HD set top box package with an HD label 1 HD small packaging label minimum This is the minimum required labelling It includes a suitable product icon the descriptor and the HD logo 2 HD large packaging label optional The extended version
5. more than 3 or 4 changes of direction are allowed Its thickness is generally controlled by the size of the HD logo and is always set to half of the size of the sign The beam is to be used with restraint to avoid a sense of overdesign 100 Blood Orange HD Corporate Design Manual Version 13 0 100 transparent 1 4 2 EXAMPLES OF USE Set top box packaging design HIER STECKT MEHR HD DRIN HD Corporate Design Manual Version 13 0 SCHON HD 15 der gr ten Privatsender Sender in HD Qualit t Paket 12 Monate gratis testen Gratisphase endet automatisch kein Abo keine Vertragsbindung Ho Packaging label HD DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 5 1 STAGE SENDER The arrangement of the broadcaster logos the product icon the descriptor and the HD logo is determined by a fixed sequence Their proportions and the gaps between them are also predetermined Wherever possible stages Sender Paket are always aligned up or down at the format edge The distance to the format corresponds to one sign in each case The download area offers three different versions of the stage Sender Paket which can be scaled in size and inserted to suit each format For download click here
6. product and enables reception of 15 major private broadcasters in HD quality The interactive HD SmartTV portal features over 100 apps for TV and HD RePlay makes it possible to access the broadcasters media libraries directly via the TV To make it easier for customers to distinguish between the individual products they each have a product icon that always appears together with an one line descriptor The product icon and the one line descriptor make up the product characteristic Colour scheme The colours for the HD product characteristic are Blood Orange for the HD Sender Paket Smart Green for HD SmartTV and Fresh Blue for HD RePlay NEW HD product characteristics with icon and descriptor for easier distinguish between the individual products HD Sender na 15 der gr ten HD Sender Paket icon with descriptor HD Uber 100 Apps zma ESE HD SmartTV icon with descriptor HD Die Mediatheken privater Sender RePlay auf Ihrem Fernseher HD RePlay icon with descriptor HD Corporate Design Manual Version 13 0 Blood Orange COM85Y90KO R230G70B40 e64628 Smart Green C90MOY100KO 155 50 009932 Fresh Blue C100MOYOKO ROG160B 225 009932 HD 1 3 2 HOW TO USE PRODUCT ore CHARACTERISTICS General information The three product characteristics product icon HD with corresponding descriptor are optional and 15 der gr ten can be used in
7. the front 4 Place HD banderole top bottom eps on the top and bottom sides of your layout to the same scale as the artwork on the front Approval required Before the packaging goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download click here hd plus de downloads label hd plus banderole zip Please note The HD packaging labels are provided as EPS files in their minimum size The files are prepared to be scaled up to 200 NEW there is a new HD banderole with HD Sender Paket icon and descriptor please download the new materials before starting work In the down loaded zip file you will find these three artwork files HD banderole top bottom eps HD banderole front HD banderole back eps HD banderole front eps HD banderole top bottom T HD Corporate Design Manual Version 13 0 HD banderole back lt Please note The protected area around the black amp white frame is as wide as the sign in the HD logo A distance of at least two signs should be allowed from the edge of the packaging HD 2 1 6 PACKAGING STB AND SMARTCARD SERIAL NUMBER MANDATORY STB and smartcard serial number Additionally the set top box serial number and the smartcard serial number of the packed set top box and the inserted smartcard shall be printed on the outside of the box B
8. 00 HD banderole back eps NEW HD SmartTV banderole with the new product icons and descriptors please download the new materials before starting work HD banderole front eps HD HD banderole top bottom T 2 3 6 PACKAGING STB AND SMARTCARD SERIAL NUMBER MANDATORY STB and smartcard serial number Additionally the set top box serial number and the smartcard serial number of the packed set top box and the inserted smartcard shall be printed on the outside of the box Both serial numbers are located in such a way that the retailer is able to find both identification codes clearly and easily 01004001062727 Smartcard 122043283758 Example of use with the set top box serial number and the smartcard serial number HD Corporate Design Manual Version 13 0 HD 2 3 7 SUPPLEMENT FOR HD SmartTV ee SET TOP BOX MANDATORY This supplement must be included in every HD SmartTV set top box package HD supplies only the artwork The manufacturer is responsible for ensuring a copy is included with every HD SmartTV set top box The aim is to confirm customers decisions that they made the right choice For download click here hd plus de downloads receiversupplement hd_plus_smartTV_set_top_box_supplement zip Please note The HD supplement is provided as a PDF X 3 file in its actual size Do not scale it down or up NEW HD SmartTV set top box supplement please download the
9. CORPORATE DESIGN MANUAL TABLE OF CONTENTS Wi Gerrate teiaa DESIGN ELEMENTS 1 SCOPE OF APPLICATION 2 HD LOGO 1 1 HD SET TOP BOX 2 1 Logo 1 1 1 HD logo on embedded set top boxes mandatory 2 1 1 Logo general 1 1 2 Packaging overview 2 1 2 Logo background 1 1 3 Packaging HD label mandatory 2 1 3 Logo protected zone 1 1 4 Packaging HD banderole preferred 2 1 4 Logo don ts 1 1 5 Packaging HD banderole Best Practice Guide 2 1 5 Packaging STB and smartcard serial number mandatory 2 1 6 HD COLOURS 1 2 Supplement for HD set top box mandatory 2 1 7 Colours 1 2 1 User manual HD Terms amp Conditions mandatory 2 1 8 HD PRODUCT CHARACTERISTICS 1 3 CI PLUS DEVICES 2 2 Product characteristics 1 3 1 ready for HD logo optional 2 2 1 How to use product characteristics 1 3 2 HD SmartTV INCL HD Replay 2 3 HD BEAM 1 4 HD SmartTV logo on embedded set top boxes mandatory 2 3 1 Beam 1 4 1 Packaging HD SmartTV overview 2 3 2 Examples of use 1 4 2 Packaging HD SmartTV label optional 2 3 3 Packaging HD SmartTV banderole preferred 2 3 4 HD STAGE SENDER PAKET 1 5 Packaging HD SmartTV banderole Best Practice Guide 2 3 5 Stage Sender Paket 1 5 1 Packaging STB and smartcard serial number mandatory 2 3 6 Supplement for HD SmartTV set top box mandatory 2 3 7 HD TYPOGRAPHY 1 6 User manual HD SmartTV Terms amp Conditions mandatory 2 3 8 Typeface 1 6 1 Artwor
10. HD 14 COMEDY CENTRAL HD 15 DELUXE MUSIC HD Important notation ASTRA always written in upper case 1 7 2 WORDING HD SmartTV These text modules should be used to communicate quickly clearly and simply what s on offer and the benefits of HD SmartTV also at text level Descriptor Uber 100 Apps auf jedem Fernseher Product copy short Ob Tagesschau Wetteraussichten oder die neu esten Bundesliga Ergebnisse mit HD SmartTV konnen Sie uber 100 Apps zu verschiedenen Themenbereichen bequem auf Ihrem TV Ger t abrufen Um Ihren Fernseher interaktiv zu machen ben tigen Sie lediglich einen HD SmartTV Receiver Dieser ist am entsprechenden Logo leicht zu erkennen Product information in bullet points verbindet die Online mit der TV Welt Sport Entertainment Information und Social Networks auf Ihrem TV Ger t einfache und bersichtliche Bedienung laufende Aktualisierung durch Online Update NEW text modules for HD SmartTV Important notation HD SmartTV do not insert delete space characters do not change upper lower case characters HD Corporate Design Manual Version 13 0 1 7 5 WORDING HD RePlay These text modules should be used to communicate quickly clearly and simply what s on offer and the benefits of HD RePlay also at text level Descriptor Die Mediatheken privater Sender auf Ihrem Fernseher Product copy short Sie haben Ihre Lieblingssendun
11. V manufac turers can now display the HD RePlay portal in the existing app portals of their Internet capable TVs thereby making it possible for customers to quickly access the media libraries of private broadcasters Please note If you would like to use the app icons please send your format requirements to HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 We will then provide you with the necessary files as soon as possible NEW HD SmartTV and HD RePlay app icons please contact HD Plus GmbH if you like to use the app icons HD HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 HD SET TOP BOX 2 2 Cl PLUS DEVICES 2 5 HD SmartTV INCL HD RePlay 2 4 ADVERTISEMENTS 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS ES 2 4 1 ADVERTISING THEMES FOR TRADING PARTNERS These design templates are for use in specialist retail advertising They are suitable for any promotion of HD set top boxes HD SmartTV set top boxes and the HD module Areas of application include flyers printed advertisements and POS posters For download click here hd plus de downloads ads advertising_themes_trading_partners zip Approval required Before advertising goes into production it must be approved by HD PLUS GmbH Sarah Reuther sarah reuther hd plus de 49 0 89 1896 1245 Please note These design templates are provided as PDF X 3 file
12. addition to the packaging label or Sender Privatsender the banderole to supplement the mandatory Paket in HD Qualitat labelling The product characteristics can be used singly and may be added to packaging as well as print and online advertising materials HD Sender Paket icon with descriptor Minimum size 61 x 28 5 mm Important Product characteristics must always appear together with the HD logo HD Uber 100 Apps zma Eese For download click here hd plus de downloads logo hd plus product characteristics zip HD SmartTV icon with descriptor Minimum size 51x 28 5 mm Die Mediatheken privater Sender auf Ihrem Fernseher HD RePlay icon with descriptor Minimum size 61x 28 5 mm Please note product characteristics are optional only in conjunction with the HD logo please download the new materials before starting work HD DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 4 1 BEAM The orange beam is an important part of the HD corporate design It makes the overall design less strict and can serve to group content together to provide emphasis or to encourage a certain order of reading The beam is 100 Blood Orange and it has a gradient which ends at 100 transparent The beam only changes direction in 90 steps and no
13. advertising and packaging for HD SmartTV and HD RePlay This material may be used any where Please ensure that you use the screens with 72 dpi for display on a monitor and for online applications and the screens with 300 dpi for printed products For download click here hd plus de downloads ads hd_plus_screens zip NEW there are new HD artworks please download the new materials before starting work HD Corporate Design Manual Version 13 0 HD RePlay overview NOW portals HD SmartTV HSE24 EET EE von 2 Er merg vaal 3 VOX Jo HD SmartTV TV apps HDs Replay nd HD SmartTV HD RePlay HD SmartTV other apps HD 2 3 10 HD SmartTV AND HD RePlay HD Corporate Design Manual Version 13 0 APP ICONS After the HD SmartTV or HD RePlay portal has been installed the new HD SmartTV and HD RePlay app icons enable customers to access these functions faster within the existing app portals HD RePlay HD SmartTV app icon The HD SmartTV app icon can now be displayed on the HD SmartTV set top box with existing app portals The HD SmartTV app icon makes it HD SmartTV app icon HD RePlay app icon possible to quickly and easily access the integrated HD SmartTV portal with over 100 apps for just about everything as well as the media libraries of private broadcasters of HD RePlay HD RePlay app icon With the new HD RePlay app icon T
14. anual Vermand HD TERMS amp CONDITIONS MANDATORY As required in the HD licence agreement you must print the HD Terms amp Conditions in an appropriate place in the user manual of your set top box Appropriate means you should print them at the end of the user manual in a smaller font size than the rest of the user manual Please note that the Terms amp Conditions have to be printed If you plan to provide the manual only as a downloadable PDF not as a printed version in the packaging please contact us to find out where to place a hard copy of the Terms amp Conditions Allgemeine Gesch ftsbedingungen HD Approval required Before the user manual goes into production it must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download click here hd plus de downloads termsconditions hd plus_termsconditions zip Please note The HD Terms amp Conditions are provided as a Widerra ieichrung Word file Terms amp Conditions from November 2011 HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 HD SET TOP BOX 2 2 CI PLUS DEVICES 2 3 HD SmartTV INCL HD RePlay 2 4 ADVERTISEMENTS 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS ES 2 2 1 READY FOR HD LOGO OPTIONAL adu QE The aim of the new ready for HD logo is to communicate quickly and clearly to the customer on th
15. broadcasters logos Example of set top box with minimum Example of set top box with optional 3 HD SmartTV banderole preferred label NOS The three sided HD SmartTV banderole includes all three product icons with their descriptors the logos of the broadcasters and their media libraries as well as the HD logo The HD SmartTV banderole is the preferred option It integrates all the above mentioned information to make your design less cluttered More details concerning the HD SmartTV label and the banderole are to be found on the next pages Please note 1 The logos of HD broadcasters must not be used outside Germany and Luxembourg 2 For legal reasons it is mandatory that the following German sentence is printed on the packaging in an appropriate place appropriate means in a small font size that is not too prominent Die HD Karte und das HD SmartTV Portal sind jeweils ausschliefslich f r die Nutzung in Example of set top box with preferred der Bundesrepublik Deutschland bestimmt HD SmartTV banderole HD 2 5 5 PACKAGING HD SmartTV LABEL OPTIONAL To support customers and clearly show them the benefits of HD SmartTV the packaging can be further enhanced with an HD SmartTV label To ensure that the label is sufficiently effective on set top box packaging the space directly around the label must remain free from all elements The minimum amount of empty space around the lab
16. e 12 Monate gratis testen allowed from the edge of the Gratisphase endet automatisch packaging kein Abo keine Vertragsbindung Ho HD 2 1 4 PACKAGING HD BANDEROLE PREFERRED To provide an even better way to communicate the HD advantages we prefer the HD banderole which incorporates all mandatory graphical assets fora less cluttered set top box packaging design On the following page we provide a Best Practice Guide on how to place the banderole on your packaging THEA Ai back bottom view The advantages of the HD banderole attracts a lot of attention at the POS ideal presentation of the product features and logos can be flexibly adjusted to the size of the packaging quick and easy to attach HD front back top bottom 2 1 5 PACKAGING HD BANDEROLE BEST PRACTICE GUIDE 1 HD banderole front eps comes with the background Keep it intact Place it on the front of your packaging layout in such a way that there is a minimum protected space of two signs above the headline and below the HD logo Keep a minimum distance of two signs to the left 2 Use the rest of the black banderole to wrap it around the complete packaging No interruptions are allowed Should you need to make the banderole longer use Deep Black 50c 40m 30y 100k 3 Place HD banderole back eps on the back in the centre of the banderole to the same scale as the artwork on
17. e device itself that HD reception is possible The logo may only be positioned on TV devices with integrated SAT tuner and CI Plus slot or HD set top box with CI Plus slot The ready for HD logo should preferably be used on its own Please observe the following if it is positioned next to other logos ready for o ready for HA WEN TV The bottom edge of the ready for HD logo square boxes should Example of placement on be placed at the same height as the sub logos Where possible TV screen frame set top box device the ready for HD logo should be positioned on the right hand outer edge of the TV screen frame or set top box Example of placement on The guidelines in the Logo chapter also apply for the use of this logo Special attention must be paid to the following considerations ready for ready for The logo s basic colour is white or black only with very light or ready for HD HD HD white backgrounds Minimum size of the vertical logo 16 x 14 mm Minimum size of the horizontal logo 33 x 9 6 mm Minimum space around all sides the size of one sign for the given logo size horizontal vertical horizontal vertical The logos are available as horizontal and vertical as well as positive and negative versions Approval required Before the logo goes into production it must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For
18. e macro and micro area Utility is used in three font weights regular medium and bold The standard typeface for body copy is the regular font Headlines are either written in bold and uppercase URLs are also set in bold HD Corporate Design Manual Version abcdefghijklmnopgrstuvwxyz ABCDEFGHIJALMNOPORSTUVWXYZ 123456 7890 amp abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPORSTUVWXYZ 1234567890 amp abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1254567890 amp HD 1 6 2 TYPOGRAPHY Headlines We use big strong headlines which are always in capitals They are as short as possible ideally six words and should be no longer than two lines In InDesign the kerning is set to optical and the tracking to 15 As arule the line spacing is determined visually and should not exceed the typography stroke width They are always white on black and important keywords are emphasised with Blood Orange White however should predominate in headlines If a headline ends in HD then this should never be followed by punctuation with the sole exception of a colon or question mark For questions we always use question marks Headline rules headlines may contain no more than six words and must only use capital letters two lines maximum do not use the product characteristic descriptor as a headline HEADLINES HD Corporate Design Manual Version 13 0 SCHON HD 15 der
19. el on all sides is the size of two signs for the given HD logo size Between the edge of the packaging and the label there should be a minimum distance of two signs These labels are closed elements and DREI IN Uber 100 Apps auf jedem Fernseher Die Mediatheken privater Sender auf Ihrem Fernseher 15 der gr ten Privatsender in HD Qualit t HD Corporate Design Manual Version 13 0 DREI IN Uber 100 Apps auf jedem Fernseher Die Mediatheken privater Sender auf Ihrem Fernseher 15 der gr ten Privatsender in HD Qualit t may not be distorted or changed Approval required Before the packaging goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 x HD For download click here hd plus de downloads label hd plus_smarttv_label zip Please note Optional HD SmartTV label The HD SmartTV packaging labels are provided as Minimum size 61x 142 mm PDF X 3 files in their minimum size Do not scale them down The files are prepared to be scaled up to 200 Please note The protected area around the black amp white frame is as wide as the sign inthe HD logo A distance of at least two signs should be allowed from the edge ofthe packaging Please note The label must be clearly visible on the front of the packaging NEW HD SmartTV label with the new product icons and descriptors please download
20. en zus tzlich die ber 20 frei empfangbaren Sender wie Das Erste und ZDF in HD Qualit t und damit mehr als 290 digitale TV Kan le empfangen werden NEW some new text modules for example the HD Sender Paket descriptor Product information in bullet points Das HD Sender Paket ermoglicht Ihnen die gro e HD Vielfalt Damit empfangen Sie auch die privaten Sender in HD 12 Monate gratis testen Gratisphase endet automatisch kein Abo keine Vertragsbindung Neben den privaten k nnen zus tzlich die Uber 20 frei empfangbaren Sender wie Das Erste und ZDF in HD Qualitat und damit mehr als 290 digitale TV Kan le empfangen werden Explaining the prices In the context of HD Sender Paket please use this expression 12 Monate gratis testen In the context of HD set top boxes please use this expression HD im Wert von 50 inkl Dos amp Don ts In German use Receiver instead of set top box Use hd plus de instead of www hd plus de HD Corporate Design Manual Version 13 0 Sequence and notation When stating the broadcasters the specified sequence must be observed referring to market shares The same applies for the defined notations Sequence and notation HD broadcasters 1 RTL HD 2 SAT 1 HD 5 ProSieben HD 4 VOX HD 5 kabel eins HD 6 RTL II HD 7 SUPER RTL HD 8 N24 HD 9 TELE 5 HD 10 SPORT1 HD 11 DMAX HD 12 Nickelodeon HD 13 sixx
21. fuga RIAM SEQUAM RESTO CON NIS MA ETUR occullaut velit elendignis doles eaquo volum quo culpa volupiet et od qui dolenih ictiunt iostis aut doluptatium rerro occab is in nem Nam apitassi sequi ab il molor sitibus mo con explaut ut quaspidunt sam quam fuga HD Corporate Design Manual Version 13 0 Font size 8 pt Font size 10 pt Font size 12 pt Font size 12 pt Tracking 5 InDesign HD DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 7 1 WORDING HD SENDER PAKET These text modules should be used to communicate quickly clearly and simply what s on offer and the benefits of HD Sender Paket also at text level Descriptor 15 der gr ten Privatsender in HD Qualitat Product copy short Das HD Sender Paket umfasst ein Programm angebot von 15 Sendern in HD Qualitat Dieses Angebot gibt es Uber ASTRA Satellit exklusiv nur bei HD Damit k nnen Sie Ihre Lieblings sendungen auch bei den privaten Sendern in brillanter HD Qualitat sehen Product copy long Das HD Sender Paket umfasst ein Programm angebot von 15 Programmsendern in HD Qualitat Dieses Angebot gibt es Uber ASTRA Satellit exklusiv nur bei HD Damit k nnen Sie Ihre Lieblingssendungen auch bei den privaten Sendern in brillanter HD Qualit t sehen Neben den privaten k nn
22. g to the libraries provided by the channels themselves the following wording is correct The RTL VOX SUPER RTL and n tv media libraries Don ts The RTL NOW media library This formulation is factually incorrect NEW text modules for HD RePlay HD Corporate Design Manual Version 13 0 Sequence and notation When stating the media libraries the specified sequence must be observed referring to market shares The same applies for the defined notations Sequence and notation HD RePlay media libraries 1 RTL NOW 2 VOX NOW 3 SUPER RTL NOW 4 n tv now SAT 1 ProSieben and kabel eins will be releasing media libraries during 2013 Media players are also planned for the channels SAT 1 Gold and sixx Important notation HD RePlay do not insert delete space characters do not change upper lower case characters HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 HD SET TOP BOX 2 2 Cl PLUS DEVICES 2 5 HD SmartTV INCL HD RePlay 2 4 ADVERTISEMENTS 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS ES 2 1 1 HD LOGO ON EMBEDDED SET TOP e ME BOXES MANDATORY The set top box manufacturer is obliged to mark each HD set top box with an HD logo on the front panel The HD logo should preferably be used in isolation Please observe the following if the HD logo is positioned next to other logos The bottom edge of the HD
23. g verpasst Mit HD RePlay sehen Sie die Highlights der vergangenen 7 Tage auf Ihrem Fernseher ganz einfach auf Abruf Denn mit HD RePlay holen Sie sich die Mediatheken der beliebten Privatsender auf Ihr TV Gerat Was immer Sie abrufen HD RePlay bringt alle Sendungen in TV Sendequalitat Product copy long HD RePlay bringt die Mediatheken der beliebten Privatsender direkt auf Ihren Fernseher Das hei t Mit HD RePlay sehen Sie Filme Serien Shows News und Magazine der letzten 7 Tage wann Sie es wollen direkt auf Ihrem Fernseher Und das in beindruckender TV Sendequalit t Die Mediathek en RTL NOW VOX NOW Super RTL NOW und n tv now stehen bereits zur Verf gung In K rze folgen SATA ProSieben kabel eins sixx und SAT 1 Gold Voraussetzungen Satellitenempfang Internet anschluss empfohlene Verbindungsgeschwindig keit 6 Mbit s und ein HD SmartTV Receiver den mehrere Hersteller anbieten HD RePlay finden Sie auf dem HD SmartTV Portal Die Mediatheken lassen sich kinderleicht mit der Fernbedienung starten und steuern Product information in bullet points die Mediatheken privater Sender direkt auf dem Fernseher die Highlights der letzten 7 Tage auf Abruf alle Sendungen in TV Sendequalitat die ersten drei Monate gratis kein Abo keine Vertragsbindung Referring to the media libraries The media libraries available via HD RePlay are called RTL NOW VOX NOW SUPER RTL NOW and n tv now When referrin
24. k here hd plus de downloads termsconditions hd plus_smartTV_termsconditions zip Please note The HD SmartTV and HD Terms amp Conditions are provided as Word files HD Corporate Design Manual Version 13 0 Allgemeine Gesch ftsbedingungen HD SmartTV HO PLUS GmbH Betastra e 1 10 85774 Unterf hring in Folgenden HD PLUS genannt Stand 1 Januar 2013 Geltungsbereich Vortragsgegenstand iger Er wechseln Progfammangebelen Benutzung ven Varkchungen zur 62 chil den Nutzer TV auszuschie en Die der zugangich gemachten Programminhate hangt einerseits von der Haftung HD PLUS hatot nur soweit PLUS Er Soweit es rang der HO PLUS logon hat HO PLUS sen Zugang zu SmartTV oder dem ie di aller dos Eiftebereche von von Leben Karper oder HD Pus Nazen t don Hallungserschrnkungen s m Dstenschuzmerkiatt enthalten ehe oragichen Beziehungen zwischen dem Nutzer und HO PLUS unterlegen ih Deutschlan Bestimmungen 11261811 Allgemeine Geschiiftsbedingungen HD ae ID Kar est wurde dera tg on beiden Seiten auf Ihren ausdr cklichen Wunsch volt erit besor Ihr ausge bt haben HD SmartTV Terms amp Conditions from January 2013 HD Terms amp Conditions from November 2011 2 3 9 ARTWORKS The following artworks are available for the design of all
25. ks 2 3 9 Typography headlines 1 6 2 HD SmartTV and HD RePlay app icons 2 3 10 Typography sublines 1 6 3 ADVERTISEMENTS 2 4 HD WORDING 1 7 Advertising themes for trading partners 2 4 1 Wording HD Sender Paket 1 7 1 Wording HD SmartTV 1 7 2 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 5 Wording HD RePlay 1 7 5 Eye catcher Inklusive HD im Wert von 50 2 5 1 EXAMPLES OF POS MATERIALS 2 6 POS materials 2 6 1 Updated 18 6 2013 Subject to change HD Foreword HD enables the broadcasting of programmes from private TV broadcasters in high definition quality via satellite To receive HD broadcasts customers need either an HD set top box an HD SmartTV set top box or an HD module which can be inserted into the CI Plus slot of an HD satellite set top box or an HD capable television with a satellite tuner All HD reception options include an HD card with 12 months of free usage The HD brand offers customers three products the HD Sender Paket HD SmartTV and HD RePlay The HD Sender Paket is the basic product and enables reception of 15 major private broadcasters in HD quality The interactive HD SmartTV portal features over 100 apps for TV and HD RePlay makes it possible to access the broadcasters media libraries directly via the TV The HD brand is understood to be a Service provider and platform for private broadcasters On the following pages different elements of the branding for all HD produc
26. left 2 Use the rest of the black banderole to wrap it around the complete packaging No interruptions are allowed Should you need to make the banderole longer use Deep Black 50c 40m 30y 100k 3 Place HD SmartTV banderole back eps on the back in the centre of the banderole to the same scale as the artwork on the front 4 Place HD SmartTV banderole top bottom eps on the top and bottom of your layout to the same scale as the artwork on the front DREI IN In the down loaded zip file you will find these three artwork files DREI IN HD banderole top bottom eps DREI IN DREI IN ber 100 Apps auf jedem Fernseher HD Corporate Design Manual Version 13 0 DREI IN HD Sender Paket HD Smart gt TV HD RePlay Fi Approval required Before the packaging goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 HD banderole front HD banderole back lt For download click here hd plus de downloads label hd plus_SmartTV_banderole zip Please note The protected DREI IN area around the black amp white frame is as wide as the sign in the HD logo A distance of at least two signs should be allowed from the edge of the packaging Please note The HD SmartTV packaging labels are provided as EPS files in their minimum size The files are prepared to be scaled up to 2
27. n ts in this chapter HD Corporate Design Manual Version 13 0 HD ES 1 1 4 LOGO PROTECTED ZONE To ensure that the logo is sufficiently effective the space directly around the logo must remain free from all elements The smallest amount of empty space around the logo on all sides except for the left side is the size of one sign for the given logo size The protected zone represents a minimum amount which is also the minimum amount of space to the format edge The more space available around the logo the more significant it appears Consequently for communication measures we recommend expanding the protected zone and having space for two signs on all sides HD Corporate Design Manual Version 13 0 HD 0 0 0 i T HD Co po ate Design Manual Version 13 0 ALA by AST Use a different colour Distort it vertically Distort it horizontally Change parts of the logo Place a white logo on a Use a heavily patterned It is not sufficient to simply light background background remove by ASTRA Kundenservice Warenr cksendung Sie k nnen das CI Modul f r HD inkl HD Karte ohne Angabe von Gr nden innerhalb von 14 Tagen durch R cksendung zur ckgeben Bitte gehen Sie wie folgt vor Please note 1 Gehen Sie zu n chst auf die HD Website Dort finden Sie im Web Shop den Bereich Retouren 1 wwrwhd plusdalweb shop retouran The use of a logo box i e a background 2 Geben Sie bi
28. new materials before starting work DER HD SmartTV RECEIVER Lieber HD Fan HD HD Smart RePlay TV Bleiben Sie auf dem Laufenden und bestellen Sie den HD Newsletter unter hd plus de newslatter oder scannen Sie einfach nebenstehenden OR Code Kostenloser Download im App Store oder Google Play Store HD SmartTV set top box supplement front HD SmartTV set top box supplement back Size 210 x 148 mm DIN 5 2 3 8 USER MANUAL HD SmartTV TERMS amp CONDITIONS MANDATORY As required in the HD licence agreement you must print the HD Terms amp Conditions and the HD SmartTV Terms amp Conditions in an appropriate place in the user manual of your HD SmartTV set top box Appropriate means you should print them at the end of the user manual in a smaller font size than the rest of the user manual Please note that both Terms amp Conditions have to be printed If you plan to provide the manual only as a download able PDF not as a printed version in the packaging please contact us to find out where to place a hard copy of the Terms amp Conditions Important Not only the general HD Terms amp Conditions but also the HD SmartTV Terms amp Conditions must be supplied with every HD SmartTV set top boxes Approval required Before the user manual goes into production it must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download clic
29. of the minimum labelling requirement is optional In addition to the elements mentioned above it also includes the broadcaster logos 3 HD banderole preferred Example of set top box with minimum Example of set top box with optional A third option which is preferred is the banderole HD label HD label which integrates all the above mentioned information to make your design less cluttered More details concerning the HD labels and the banderole are to be found on the next pages Approval required Please note 1 The logos of HD broadcasters must not be used outside Germany and Luxembourg 2 For legal reasons it is mandatory that the following German sentence is printed on the packaging in an appropriate place appropriate means in a small font size that is not too prominent Die HD Karte ist ausschlieBlich f r die Nutzung in der Bundesrepublik Deutschland bestimmt Example of set top box with preferred HD banderole HD ES 2 1 3 PACKAGING HD LABEL MANDATORY To support customers and clearly show them the benefits of HD the packaging of the set top box must be provided with one of these labels or the following banderole To ensure that the label is sufficiently effective on set top box packaging the space directly around the label must remain free from all elements The minimum amount of empty space around the label on all sides is the size of two signs for the given HD logo size Bet
30. oth serial numbers are located in such a way that the retailer is able to find both identification codes clearly and easily 01004001062727 Smartcard 122043283758 Example of use with the set top box serial number and the smartcard serial number HD Corporate Design Manual Version 13 0 HD 2 1 7 SUPPLEMENT FOR HD SET TOP BOX dcc E MANDATORY This supplement must be included in every HD set top package HD supplies only the artwork WILLKOMMEN BEI HIER GIBT S DIE Wir gratulieren zu 12 Monaten gratis HD Genuss The manufacturer is responsible for ensuring ber HD TV Guide HD arten H e 4 Der koste rogrammfuhre a copy is included with every set top box Sender Minen E Sender au im Ver ir 2 Guide bringt I Paket alten Sie Ihr Programm ichrichtigung The aim is to confirm customers decisions that they made the right choice For download click here hd plus de downloads receiversupplement hd plus set top box supplement zip Nach der HD News Die HD Welt ist immer in Bewegung Bleiben Sie auf dem Laufenden und Rieste note The HD supplement is provided as a PDF X 3 file in its actual size Do not scale it down or up HD set top box supplement front HD set top box supplement back Size 210 148 mm DIN 5 NEW there is new HD set top box supplement please download the new materials before starting work 2 1 8 USER MANUAL yate Basis M
31. r is white or black only with very light or white backgrounds Of course the guidelines in the Logo chapter also apply for the use of the HD SmartTV logo Willkommen Willkommen The logo should be placed reasonably close to other technology signs Minimum size width 25 5mm pe Respect the protected space of one signs Approval required Before the front panel goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download click here hd plus de downloads logo hd plus_smarttv_logo zip Please note The HD SmartTV logos are provided as EPS files They can be scaled without limitations Respect the minimum size of 25 5 x 9 2 mm HD Corporate Design Manual Version 13 0 HD 2 3 2 PACKAGING HD SmartTV capt oi OVERVIEW The set top box manufacturer is obliged to mark each HD SmartTV set top box package There are three different labelling options available DREI IN 1 HD Sender Paket label minimum This is the minimum required labelling and includes the Sender Paket product icon with the corresponding descriptor and the HD logo The HD SmartTV and HD RePlay product characteristics can also be added next to the packaging label See chapters 1 3 2 and 2 1 3 2 HD SmartTV packaging label optional The optional version includes the three product icons descriptors as well as the
32. re of the brand high definition TV and the for all the advantages that come with HD On any backgrounds other than solid black or white the right square is to be understood as transparent To convey the official character of the logo in an ideal manner it is preferable for the logo to be contrasted against a black grey 2 85 black or dark pictorial background 2 85 grey value The square around the symbol is to be understood as transparent The logo itself is to be used solely in white No other colour is permitted If it is unavoidable that the HD logo appears against a bright or white background the positive plain black version of the logo is to be used Preference is to be given however to the negative white logo on a dark background Minimum size of the logo 16 x 9 52 mm For download click hd plus de downloads logo hd plus_logo zip Please note The HD logo is provided as an EPS file HD It can be scaled up without limitations Minimum size width 16 mm HD ES 1 1 5 LOGO BACKGROUND Ideally the logo should be displayed on a solid black background If no black background is available the logo should be placed ona tranquil colour patch The use of a logo box i e a background surface additionally drawn for the logo is not permitted see also Don ts in this chapter When using a pictorial background the image may not contain a pattern or be unsettled see also Do
33. s in their minimum size Do not scale them down The files are prepared to be scaled up to 200 NEW there are new HD advertising themes for trading partners please download the new materials before starting work Nur mit dem HD Sender Paket HD 15 der gr ten Privatsender in HD Qualitat HD set top box advertising themes for trading partners For use below the picture of HD set top box and the HD module Minimum size 80 x 14 6 mm Nur mit einem HD SmartTV Receiver 15 der gr ten Privatsender in HD Qualit t HD ber 100 Apps auf jedem Fernseher Die Mediatheken privater Sender auf Ihrem Fernseher HD SmartTV set top box advertising themes for trading partners For use below the picture of HD SmartTV set top box Minimum size 119 5 x 20 5 mm Please note The protected area around the black amp white frame is as wide as the sign in the HD logo HD Corporate Design Manual Version 13 0 HD HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 ADVERTISEMENTS 2 2 HD SET TOP BOX 2 3 CI PLUS DEVICES 2 4 HD SmartTV INCL HD RePlay 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS 2 5 1 EYE CATCHER EE INKLUSIVE HD IM WERT VON 50 The eye catcher Inklusive HD im Wert von 50 is for use on packaging advertising and on POS material for HD set top boxes It shows the added value to a potential b
34. the new materials before starting work HD 2 5 4 PACKAGING HD SmartTV BANDEROLE 7777777077077 PREFERRED To provide an even better way to communicate the HD SmartTV advantages we prefer a specified HD SmartTV banderole which incorporates all mandatory graphical assets for a less cluttered set top box packaging design The banderole is the preferred kind of labelling and includes everything from the product icons and descriptors through to the logos of the broadcasters and their media libraries On the following page we provide a Best Practice Guide on how to place the banderole on your packaging front top view DREI IN HD Smart TV HD RePlay HD Sender Paket The advantages of the HD SmartTV banderole attracts lot of attention at the POS ideal presentation of the product features and logos can be flexibly adjusted to the size of the packaging quick and easy to attach front DREI IN HD Sender Paket HD Smart 2 7 TV HD RePlay back back bottom view DREI IN top bottom 2 3 5 PACKAGING HD SmartTV BANDEROLE BEST PRACTICE GUIDE 1 HD SmartTV banderole front eps comes with the background Keep it intact Place it on the front of your packaging layout in such a way that there is a minimum protected space of two signs above the headline and below the HD logo Keep a minimum distance of two signs to the
35. ts are listed in individual chapters and their use explained Links to downloads are also available and the design elements to be used can be procured via these links NEW HD product characteristics HD stage Sender Paket Wording HD SmartTV and HD RePlay HD SmartTV materials for example HD SmartTV banderole HD SmartTV and HD RePlay app icon please download all materials before starting work HD Corporate Design Manual Version 13 0 HD DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 1 1 LOGO Since April 2013 the redesigned HD logo must be used The new version no longer includes the by ASTRA text and the line thickness has been modified There were a number of reasons for the redesign Why has by ASTRA been dropped Products such as HD SmartTV and HD RePlay are not satellite based HD is also available via a few cable networks It restricted the minimum size of the logo Important Since April 2013 only the new logo may be used It is not sufficient to just remove the words by ASTRA HD by ASTRA HD Corporate Design Manual Version 13 0 1 1 2 LOGO GENERAL ENE Maltesers The HD logo consists of two complementary squares black and white It directly communicates the co
36. tte Ihre Bestellnummer ein Diese finden Sie auf Ihrer HD Rechnung 3 _W hlen Sie bitte aus der angezeigten Liste das Produkt das Sie zur cksenden m chten block especially inserted for the logo is not allowed DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 2 1 COLOURS The colours for HD are white black and orange The black tone can also be used in different gradations The background colour is Deep Black The second base colour is Blood Orange which is mainly used for example for boxes eye catchers and for parts of headlines The colour of the beam see chapter 1 4 is always Blood Orange Deep Black 80 HD Corporate Design Manual Version 13 0 Deep Black C 50 M 40 Y 30 K 100 ROGOBO 000000 Blood Orange COM85Y90KO 250 G 70 B 40 e64628 Deep Black 60 Typeface Black COMOYOK100 ROGOBO 000000 DESIGN ELEMENTS 1 1 HD LOGO 1 2 HD COLOURS 1 5 HD PRODUCT CHARACTERISTICS 1 4 HD BEAM 1 5 HD STAGE SENDER PAKET 1 6 HD TYPOGRAPHY 1 7 HD WORDING HD Corporate Design Manual Version 13 0 1 5 1 PRODUCT CHARACTERISTICS General information The HD brand has three products the HD Sender Paket channels package HD SmartTV and HD RePlay The HD Sender Paket is the basic
37. uyer quite Inklusive HD Inklusive HD clearly and is a perfect sales argument im Wert von im Wert von For download click here E hd plus de downloads ads hd plus eye catcher inklusive hd plus im wert von 50 eur zip di L l Please note These design templates are provided as PSD files in their L E Ae actual size Do not scale them down or up Do not cover Size Size 55 7 x 43 2 mm 55 7 x 43 2 mm Inklusive HD im Wert von Inklusive HD Li Wert von Size Size 72 8 x 27 9 mm 72 8 x 27 9 mm HD HD Corporate Design Manual Version 13 0 SCOPE OF APPLICATION 2 1 ADVERTISEMENTS 2 2 HD SET TOP BOX 2 3 CI PLUS DEVICES 2 4 HD SmartTV INCL HD RePlay 2 5 EYE CATCHER INKLUSIVE HD IM WERT VON 50 2 6 EXAMPLES OF POS MATERIALS 2 6 1 POS MATERIALS HD Corporate Design Manual Version 13 0 DER KANN MEHR CC DER KANN HD gt Sender LT T En Willkommen Paket bei HD HD set top box stand up display DER HAT HD HD mart RePlay E TV DER HD HD gt Smart RePlay TV HD SmartTV set top box stand up display HD SmartTV set top box stand up display example of use
38. ween the edge of the packaging and the label there should be a minimum distance of two signs These labels are closed elements and may not be distorted or changed Approval required Before the packaging goes into production the label insert must be approved by HD PLUS GmbH Anika Herzog anika herzog hd plus de 49 0 89 1896 1622 For download click here hd plus de downloads label hd plus_label zip Please note The HD packaging labels are provided as PDF X 3 files in their minimum size Do not scale them down The files are prepared to be scaled up to 200 NEW there are new HD labels with HD Sender Paket icon and descriptor please download the new materials before starting work SCHON SCHON HD __ 15 der gr ten Privatsender Sender in HD Qualit t Paket 15 der gr ten Privatsender in HD Qualit t w 12 Monate gratis testen Gratisphase endet automatisch kein Abo keine Vertragsbindung Ho Minimum HD label 12 Monate gratis testen Minimum size 61x 82 7 mm wv Gratisphase endet automatisch kein Abo keine Vertragsbindung Ho Optional HD label Minimum size 61 x 115 3 mm Please note One of the two labels must be clearly visible on the front of the packaging SCHON Please note The protected HD 15 der gr ten area around the black amp white Sender a frame is as wide as the sign Paket the HD logo A distance of at least two signs should b
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