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1.       Did structured content get you the  localization ROI you expected        Content Strategy    e Globalization  e Your company wants to address more countries    e Competition  e Your competitors have decided to localize their offering    e You have been asked to be prepared to make your  content available for far more many coutries     e You selected to launch a structured content strategy to  improve efficiency       Copyright WhP International                    Vv          Change management    e 2 years ago  you decided to go for DITA  e To somehow reduce the cost of authoring  e To significantly reduce localization cost  e To get rid of DIP costs  e To shorten the documentation turn around time    e You went through all the changes   e You have defined your document types  e You have broken them down into topics  e You have implemented a CMS  e You have selected an authoring tool and trained your writers  e You have designed your rendering process          Copyright WhP International       Presentation    e The reasons  e The solution    e The effectiveness of the solution          Copyright WhP International    Your ROI expectation            Cost of multilingual documentation     Prior to DITA project Expected after DITA project  60000 60000    50000 50000    40000 40000       30000    20000    10000       1 Ig 3 Ig 8 lgs    BAuthoring Localisation W DTP in target language    Estimation for a User   s Manual around 130 pages of a new machine  Authoring includes int
2.    _ E a    0    30000           1 Ig 3 Ig 8 lgs    BAuthoring Localisation W DTP in target language          Copyright WhP International       Who shall do that     WhP    e The Language Service Provider  LSP      e If you are spending less than 5 Mio in localization since the  LSP will share with others    e In full transparency  e No up front capital expanditure vs a commiment on volumes    e Amid size LSP   e If too small  it does not have the compency nor the power  e  f too large  its overheads might damage the ROI          Copyright WhP International    Presentation       e The issue    e The reasons    e The solution        e The effectiveness of the solution          Copyright WhP International       And it works     e The customer     e A leading specialist in automation  100 countries   140 000 employees     e The project     e From 2003 to 2007  Only localization was outsourced to a very  large LSP    e In 2007  it outsourced technical documentation management   from authoring to publishing and localization     e Assystem and WhP were selected    e Over 5 years  permanent process improvements in full  transparency with the customer          Copyright WhP International    Improvement steps     e Clean the linguistic assets  e  Translation memories  e Term bases    e Improve the localization process  e ICE matches    e Set up the GMS    e Automated workflows  e Integration with CMS  e Switch to Xliff standard    e Implement Machine Translation    e Feed back on Auth
3.   Check translation    Handshake     Check translation    Post process       Deliver project    Update TMs    Invoice    Measure linguistic quality          Copyright WhP International    Advanced filtering             MIRE ra     lt BibInfo version  1  revision  15  lang  eng  gt  lt Titles gt  lt MainTitle translate  trans  gt M   lt SubTitle translate  trans  gt Transmitter and Receiver Modules lt  SubTitle gt     lt SubTitle translate  trans  gt Hardware Guide lt  SubTitle gt  lt  Titles gt     lt Graphic file  tct G SE 0023386  align  left  angle  0 000  cropped  0  float  0  he   lt About anchor  D SE 0025775 1  gt  lt Scope browse seq  browse    anchor  D SE 0025775 2  gt  lt P   lt Validity browse seq  browse    anchor  D SE 0025775 3  gt  lt P production type  both  tran   lt P V ref variablename  SoM_ValNot1   gt     lt P V ref variablename  SoM_B ValNot1   gt     lt Table V ref variablename  OnlineDataSheet1   gt     lt P V ref variablename  OnlineDataSheet2   gt  lt  Validity gt     lt RelatedDocs browse seq  browse    anchor  D SE 0025775 9  gt  lt RelatedDoc gt  lt RelDocTitle tr   lt DocRef translate  trans  gt  lt P production type  both  translate  trans  gt E100000001396   lt P production type  both  translate  trans  gt E100000001397  FRA  lt  P gt     lt P production type  both  translate  trans  gt E100000001398  GER  lt  P gt     lt P production type  both  translate  trans  gt E100000001399  SPA  lt  P gt     lt P production type  both  translate  trans
4.   gt E100000001400  ITA  lt  P gt     lt P production type  both  translate  trans  gt E100000001401  CHS  lt  P gt  lt  DocRef gt  lt  Relate   lt RelatedDoc gt  lt RelDocTitle translate  trans  gt  lt P production type  both  translate  tran   lt DocRef translate  trans  gt  lt P production type  both  translate  trans  gt E100000001402   lt P production type  both  translate  trans  gt E100000001403  FRA  lt  P gt     lt P production type  both  translate  trans  gt E100000001404  GER  lt  P gt    lt P_nroduction tvne  hoth  translate  trans  gt FT00000001405  SPA  lt  P gt     Save   C Show markup Edit Mode     Segmented     Freeform C omine Viewer       Asset  D SE 0025775 1 eng fre xml       Source   Projects Assystem  SoMachine src en US P SE 0000602 1 Documents fre Text   Import D SE 0025775 1 eng fre xml           27 segments  135 words    2 Modicon   1  Add  Show comment  placeholders for this   segment   4 Transmitter and Receiver Modules No Add   comment  placeholders s  found os bho   segment   6 Hardware Guide No Add   comment  placeholders sor this  found     segment   8  This guide describes the hardware implementation of  2  Transmitter and Receiver modules  Add  Show comment  placeholders for this   segment             Copyright WhP International       Rendering          Save   L  Show markup Edit Mode      Segmented    Freeform O Oomine Viewer     Asset  D SE 0025775 1 eng fre xml      Source   Projects Assystem SoMachine src en US P SE 0000602 1 Documents 
5.  International       E Average  1000 wds  B German    E Service level  N  N     S     y    Service incidents    incidents 1000 projects       Guidelines 4s       
6.  e The solution    e The effectiveness of the solution          Copyright WhP International       Any solution     e What if we have a contract    e Where everything is charged per word  e Where word price is fixed    e Its not fair    e Your supplier will quit sooner or later    e Its quality level will drop  e Do you measure the quality    e When you get hit  its too late  e The technology keeps generating mistakes          Copyright WhP International       The solution WhP    e Review the localization process when you switch to  Structured content       e Select the best practices in localization to apply  e Select the best mature technologies    e Identify what shall be internalized what shall be  outssourced    e Select the partner s  who can support you   e on all these changes  e ona permanent improvement process    e Plan the transition phase          Copyright WhP International       Globalization management system WAP    e Setup a modern GMS  Globalization management  System   e With automated processes with workflows  user profiles  e Ground for all other best practices  _            e Integrate this GMS with the CMS  e to automatically synchronize the workflows   e to reduce human effort    e Align administrative processes   e Quote approval  e invoicing          Copyright WhP International    Advanced CAT tool    e Clean the linguistic assets   e Term Bases  e  Translation Memories    e Build dedicated filtering   e To hide as much structure as possible to the tr
7. anslator    e Configure In Context Exact  ICE  matches    e To benefit from the pre translated content  at a low cost  without quality issues    e Provide the translator with rendering features  e Either standard rendering  Stylesheets   e Or the exact CMS rendering       Copyright WhP International          Measure and control quality    e Set up a process    e Automatic Quality control   e Structure control  e Completion  e Spell check  e Terminology  e Custom checks  string length  figures        e Customer review  e By an In Country reviewer  e With rendering features  e Updating Translation Memories    e Define Service Levels  e Keep measuring service levels  e Against realistic targets  SLA        Copyright WhP International             u eee                          istequalty   Seveeinadens                   Set up Machine Translation       e Machine Translation  MT   e To increase productivity  followed by post editing  e Mature technology  e Efficient when properly tuned    e Tune the M T  Engine    e With actual clean linguistic assets  Term Bases  Bilingual  corpus    e With proper DITA structure management   e Involving the linguists from your partner    e Measure productivity increase  e Check the impact on quality    e Update your authoring rules          Copyright WhP International          e If you do all these steps and in this order      Expected after DITA project To be expected with best practices  60000 60000  50000 50000  40000 40000    30000    M se EE
8. e  computer  internet   software   taxes  currency rate  bank costs   including Vacation  commercial  tests   training  invoicing  chasing   payments  complaint management  setting the environment    professional translator  simple content with some terminology             Actual content WhP    e Sentence to translate   Refer to the Unity System Planning Guide for an example of an M1 block  created in a Unity application to read the ports of a switch DRS to diagnose a  ring break        e In XML structured content      lt P production type  both  translate  trans  gt Refer to the  lt Siring  V ref   variablename  ProductName_CCS_CPFx_italics_abbrev   gt   lt Emph  translate  trans  italic  italic  bold  no bold  over  no over  under  no   under  System Planning Guide lt  Emph gt  for an example of an  lt NoTrans  translate  notrans  gt M1 lt  NoTrans gt  block created in a  lt NoTrans  translate  notrans  gt Unity lt  No Trans gt  application to read the ports of a  switch   lt GlossRef translate  trans  target  D SE 0008564 68  gt  lt No Trans  translate  notrans  gt DRS lt  No Trans gt  lt  GlossHef gt   to diagnose a ring  break  lt  P gt  lt  FactBlock gt     e How to make sure   e lam translating at an acceptable speed  e  do not corrupt the structure  e  do not enter double or missing space          Copyright WhP International       e Some CMS propose to filter the sentences already  translated     e    tis interesting when slight changes happened to a topic  even thoug
9. erviews  investigation and validation  Localization include all external costs charged by LSP but no internal costs          Copyright WhP International    Measured ROI       e You got everything right   e Decrease in authoring cost  e No DIP cost left  e Shorter turn around time      e But not the expected savings in localization    Expected after DITA project Actually reached after DITA project  60000 60000    50000 50000  40000    30000    M ss FE   _ E BE a    0           1 Ig 3 lg 8 lgs    MaAuthoring Localisation W OTP in target language          Copyright WhP International    Presentation       e The issue    e The reasons    e The solution    e The effectiveness of the solution          Copyright WhP International       Fix costs WhP    e Ina localization project  there are plenty of tasks which are not  related to the size of the project     e Exchange of files          e Pre processing and post processing 7       e Administrative work  quote preparation  approval  invoicing  a    Estimation for one project of 40 000 words  to 10 batches of 2000 words    Assuming the price per word is unchanged       WVariable costs Fix Cost    M Internal costs       Copyright WhP International       Unit price per word    Expected Net monthly income  Expected gross revenue  Number of Working days  Average productivity    Unit price       Copyright WhP International    Before    3000  4500  18 days    2500 wd d    0 100  wd          incl  Salary  social charges  infrastructure  offic
10. fre Text   Import D SE 0025775 1 eng fre xml                 27 segments  135 words    2   Modicon  1  Add  Show comment  placeholders for this   segment   4  Transmitter and Receiver Modules No Add   comment  placeholders ie  found   segment   6  Hardware Guide No Add   comment  placeholders ie  found   segment   8  This guide describes the hardware implementation of  2  Transmitter and Receiver modules  Add  Show comment  placeholders for this   segment             Modicon TM5    Transmitter and Receiver Modules  Hardware Guide    04 2012           Copyright WhP International       Customer review        Browser Workbench w         Viewer    Freeform Editor    D  _    Save   Save and Update TM   Tools      C show markup  Task    1   Project  Assystem0001   Asset  D SE 0021116 1 eng fre xml    All segments  el            You can either monitor each and every unit of production  or you can define a lot size and have the average  mean  Vous pouvez contr  ler ou chaque unit   de production  ou vous pouvez d  finir une la taille et avoir    l   nergie  energy calculated for the units within the lot   moyenne  moyenne calcul  e pour les unit  s dans les sorties physiques            O 13  For example  if you set the  5  parameter to 1  the display will reflect the energy consumed for each individual unit  X Par exemple  si vous r  glez 5  le param  tre    1  l affichage r  fl  chira le courant consomm   pour chaque unit    and the display will be updated with every unit produced  
11. h  it is charged only 25      e But 2 similar sentences might translate differently  e Whether in a title  in a list and in a legend     e What do we do       e But the translator is lacking context        It also uses them in the mechanisms provided for handling function  block instantiations        e Either   make a quick choice  e   search the reference document  PDF    was provided  e   ask a question to my customer and wait for his feed back          Copyright WhP International    Consequence on unit price       e If we factor In   e The smaller size of projects  e The lower productivity    e The unit price per word will be affected     incl  Salary  social charges  infrastructure  office  computer  internet   software   taxes  currency rate  bank costs   including Vacation  commercial  tests   training  invoicing  chasing   payments  complaint management  setting his environment    Average productivity 2500 wd d 2300 wd d professional translator  simple content with some terminology       Unit price 0 100  wd 0 115  wd          Copyright WhP International       That s why WhP    e Through the double effect of fix costs and unit price per  word        Expected after DITA project Actually reached after DITA project  60000    60000   50000 50000  40000 40000  30000 30000  20000 20000          10000       B ot  0  1 Ig 3  g    MaAuthoring Localisation W OTP in target language    8 lgs          Copyright WhP International    Presentation       e The issue    e The reasons   
12. individuelle  et l affichage est mis    jour avec chaque unit   produite   LJ If however you set this input parameter to something greater than 1  then the function block will sum the energy for Y Mais si vous r  glez ce param  tre d entr  e pour une valeur sup  rieure    1  le bloc fonction additionnera    that number of units produced  and divide the sum by the lot size before displaying the result     l alimentation pour ce nombre d unit  s produites  et divise la somme par la taille du lot avant d afficher le  r  sultat           O 16  in very high speed production applications  it may not be possible to accurately calculate each and every unit of  production     Dans les applications de production    tr  s haute vitesse  il ne peut pas   tre possible de calculer exactement  chaque unit   de production         O 17  The speed of the function block processing d    complexity and organization of your appid  task in which you have programmed    La vitesse de traitement du bloc fonction d  pend de nombreuses de facteurs  y compris  notamment  la taille   complexit   et organisation de votre application  la vitesse de vos r  seaux de communication et la priorit    t  che dans laquelle vous avez programm   vos blocs fonction i J       Copyright WhP International          Quality control          Linguistic quality rating  Monthly     projects delivered       Linguistic quality    errors   1000 words    Accuracy  00    Terminology       Guidelines Language          Copyright WhP
13. oring       Copyright WhP International             Customer architecture WhP       topic ii  Rendering Publishing               Authoring _    FrameMaker D XML CMS es cm     Acrolinks             4            Package    OR    Customer             a reviewer     _ Post  Edition  WhP  Translator          Copyright WhP International    Result       e Customer confidence went up   e The overall volumes of documentation increased  e The number of languages increased   e The localization costs remained rather stable    e We got other localization projects          Copyright WhP International       e Technical content is getting closer to marketing content  e Everything is now on line    e We integrate more and more SEO localization features for  technical content    e Videos  3D animations  audio localization  e User generated content     community management    e More and more DITA awareness  e In Western Europe  e In Eastern Europe  e In Asia          Copyright WhP International       WhP       Conclusion    e My peers very often tell me      Why do you invest in Technical Documentation      There is nothing new to do         e My answer is always      Because there is plenty to do especially when your    DNA is innovation  technology and advising your  cusiomers pariners       Dominique Trouche  CEO  WHP International    dominique trouche whp net          Copyright WhP International       Workflow for one language    Pre process    Analyse files with TMs    Assign translation  
    
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