egta TV databases 2014 User`s Manual
Contents
1. Table of contents 1 Minimum requirements 2 Installing the database 3 Starting the database 4 Viewing data Welcome page A National Files a Main Menu b Table of Contents c Basic navigation B Comparative tables a Main Menu b Table of Contents c Basic navigation 5 Additional information Saving as PDF PDF creator installer 7 Support egta TV databases user s guide p 1 p 1 p 3 p 4 p 4 p 4 p 4 p 4 p 5 p 5 p 5 p 5 p 6 p 6 p 6 p 6 1 1 Minimum requirements An Intel Compatible PC Pentium III 500 MHz or higher Atleast 256 MB of RAM A Hard disk with at least 100 MB of free space Please read the following important information before continuing Win 2000 with Service Pack 4 or later or Win XP with i Please read the following License Agreement You must accept the terms of this PE Pack 2 agreement before continuing with the installation m Microsoft Outlook or Outlook Express or another email ui j SOFTWARE LICENSE application that is MAPI compliant installed and configured PLEASE READ THIS LICENSE CAREFULLY BEFORE USING THIS SOFTWARE BY USING THIS SOFTWARE YOU AGREE TO BECOME BOUND BY THE TERMS OF properly THIS LICENSE IF YOU DO NOT AGREE TO THE TERMS OF THIS LICENSE DO NOT A min 1024x768 video board and compatible monitor oe er E piab ae i i use only under the terms of this License only and egta reserves any rights not 7 Recommended An Intel Pentium III PC with Win2. mail Tel 32 2 345 78 52 Fax 32 2 538 21 66 For content r related queries please contact C cile Benedetti cecile benedetti egta com 32 2 290 31 30 AN INITIATIVE OF egta association of television and radio sales houses Rue des Com diens 22 B 1000 Brussels Belgium Tel 32 2 290 31 31 Website http www egta com egta TV databases user s guide 6 egta Celebrating USER WARNINGS This solution contains passwords which can only be provided by the developer identified above This file is not customizable Contact egta for information on customizing this database solution egta 2014 Portions of software are FileMaker Inc All rights reserved FileMaker is a registered trademark of FileMaker Inc Microsoft is a registered trademark of Microsoft Corporation Microsoft Windows is a registered trademark of Microsoft Corporation Other products and brands are registered trademarks or trademarks of their respective owners egta TV databases user s guide 7
3. IDEO EXAMPLES YOU NEED TO HAVE AN INTERNET CONNECTION Fig 4h Please click on the links below to see the examples Example 1 B Comparative tables a Main Menu When in the Comparative Tables main menu to go back to the welcome page click on the button fig 4i f you choose to go the Main Menu for National Files for comparative tables please click on the button fig 4j Fig 4i Fig 4j Go to welcome Please click on one of 4 buttons to access the Comparative tables for fig 4k egta database on TV advertising landscape egta database on TV advertising regulation egta database on pricing amp sales methods egta database on TV audience measurement Fig 4k Welcome to Comparative Tables 2012 Madonai Ges egta comparative tatters on egia comparative tables on egt comperative tables on egts compat atve tables on TV advertiomg landscape TV advertising regulation preing amp sales methods TV awthence measurement o w v o CID on GED b Table of contents After selecting one of the sections you are redirected to the table of contents for the current module Browse the data from the beginning by double clicking on the section title on the left When clicking once on the section name you can view its content displaying on the right egta TV databases user s guide 5 While single clicking on the chapter text on the right you will be automatically redirected t
4. XP See ee ee ee ee ee Prof ional SP2 or fixed but egta retain ownership of the Software itself Oraa 1 License This License allows you to use one copy of the Software on a single Latest version of Java can be downloaded from computer at a time To use the Software means that the Software is either ad www java com I do not accept the agreement 2 Installing the database IMPORTANT YOU MUST HAVE THE APPROPRIATE RIGHTS TO INSTALL THIS DATABASE WHEREBY YOU WILL ALSO BE On the Select Destination Location page fig 2c click on INSTALLING A NEW PROGRAM the Next button if you agree with the default location 7 Otherwise select your own destination location and then Download the database from the egta link provided in your click on Next email Once the database is completely downloaded please extract IMPORTANT PLEASE NOTE THAT IF YOUR OPERATING the zip file to you local drive SYSTEM IS WINDOWS VISTA OR WINDOWS 7 YOU NEED TO Double click on the setup icon file the setup should begin automatically fig 2a On the setup wizard page click on the Next button to continue the installation fig 2a CHOOSE DIFFERENT OUTPUT FOLDER THAN Program Files Fig 2a Where should egtaTVDB_2012v 1 be installed Welcome to the Setup will install egtaTVDB_2012v 1 into the ing folder egtaT VDB_2012v1 Setup Wizard D ries into the following To continue click Next If you
5. comparative tables for comparative tables please click on the button fig 4b Fig 4a Fig 4b Go to welcome _ A Comparative Tables Please click on one of 4 buttons to access the National Files for fig 4c egta database on TV advertising landscape egta database on TV advertising regulation egta database on pricing amp sales methods egta database on TV audience measurement Welcome to National Files 2012 Click on the relevant section to vew he data b Table of contents After selecting one of the sections you are redirected to the table of contents for the current module Please select a country by clicking on the country scrolling menu fig 4d Browse the data from the beginning by double clicking on the section title on the left When clicking once on the section name you can view its content displaying on the right While single clicking on the chapter text on the right you will be automatically redirected to the relevant page Fig 4d egta TV databases user s guide 4 Weicome to egta database on TV advertising landscape Mor Tates mere Select the country atero j A Country dete Select A Row setads equpement penet eton Setect AQ pend wm all meds Sete D Bamber of advertiser Select E TV edepensd statene Select TV ands ape Select G TV eteteons dete Setect N TV spots Gets Setect t TV edapend per sector hot sectors Sete J 12
6. de 3 Fig 3a os Enter your company s user name and password provided by egta fig 3b IMPORTANT PLEASE NOTE THAT ALL COMPANIES WHO PARTICIPATED IN THE QUESTIONNAIRE HAVE BEEN PROVIDED WITH INDIVIDUAL COMPANY IDENTIFIERS THESE CREDENTIALS ARE ASSOCIATED WITH A UNIQUE PRIVILEGE SET THAT GIVES YOU ACCESS TO DIFFERENT PARTS OF THE DATABASE IF YOUR COMPANY HAS PARTICIPATED IN THE QUESTIONNAIRE AND STILL DOESN T HAVE ACCESS TO ONE OR MORE OF THE MODULES PLEASE CONTACT THE EGTA TEAM Contact us to get your password at cecile benedetti egta com Fig 3b Guest Account Account Name and Password Password Change Password Please note that a dialog window may appear asking if you want to install a script master plugin fig 3c Please click OK This plugin is necessary to use the database Fig 3c Warning This application requires the installation of an additional plugin SoiptMaster Press OK to install or quit the application 4 Viewing data Welcome page From the welcome page click on National files to access national data about any specific country Comparative tables to compare answers from either all countries or for subset of them with a fixed selection of criteria A National Files a Main Menu When in the National files main menu to go back to the welcome page click on the button fig 4a f you choose to go to the Main Menu for
7. giona ators Setect E Top 00 TV edverteers Select L monthi break dow of the totai TV edepend Select u GPa Select N Daty reach amp TV Wewing ime Select O Power rate Sete i GED c Basic navigation and additional functions in National Files Basic navigation menu situation on the top of each page fig 4e offers you the following functions Goto main menu Goto table of contents Print Save as PDF Goto Comparative tables Goto next page Go to previous page You may also choose to access a specific page with the page selection button and choose another country fig 4f Fig 4f To learn more about the current module please click on the i button situated in the left bottom part of your screen fig 4g Fig 4f To close the current window or exit the application please click on the button in the right bottom part of your screen fig 4g Fig 4g Close window Exit Cross references please note that some pages of egta TV databases contain cross references that offer you a possibility to directly navigate to related information in a different module fig 4h Fig 4h More information on sold target groups can be found in cota database on pricing amp sales methods Video examples please note that contain video examples that offer you a possibility to directly navigate to related information in a different module fig 4h IMPORTANT PLEASE NOTE THAT TO VIEW V
8. made click Back and correct them Setup is now ready to begin installing egtaTVDB_2012v1 on your computer Click Install to continue with the installation or dick Back if you want to review or change any settings Destination location C Program Files x86 egtaTVDB_2012v1 Start Menu folder egtaTVDB_2012v1 Additional tasks Additional icons Create a desktop icon Once the program has completed installation you will be prompted to Finish the installation fig 2g You may choose to launch egta TV databases automatically upon termination of the installation program Completing the egtal VDB_2012v1 Setup Wizard Setup has finished installing egtaTVDB_2012v10n your computer The application may be launched by selecting the installed icons Click Finish to exit Setup IMPORTANT PLEASE READ THE ATTACHED LICENSE CAREFULLY BEFORE USING THIS SOFTWARE BY USING THIS SOFTWARE YOU AGREE TO BECOME BOUND BY THE TERMS OF THE LICENSE IF YOU DO NOT AGREE TO THE TERMS OF THE LICENSE DO NOT USE THIS SOFTWARE 3 Starting the database Click the Start button in the lower left corner of your screen then go into Programs and then egtaDBTV_2014 and click on the egtaDBTV_2014 icon fig 3a Please note that you can also click on the desktop shortcut or the quick launch shortcut if you created one during the installation of the program egta TV databases user s gui
9. o the relevant page Fig 4l Welcome to egta Comparative Tables on TV advertising landscape OO Mew National mers thew A Country dete Setect A Now setods equgmement penet ator Select C Adapend n a meda Select D tember of atvertiser Select L TV actapend stasies Setect F TV endecape Select G TV etations date Setect E TV spots Gate Setect L TV adepend per sector amp hot sectors Setect 4 12 globai actors Setect K Top 10 TV aivertieers Select monty bream down of the tote TV edapend Setect M GPs Select Osy reach A TV viewing ime Select O Power rabo Select C omen GED c Basic navigation and additional functions in National Files Basic navigation menu situation on the top of each page fig 4m offers you the following functions Goto main menu Goto table of contents Print Save as PDF Export to XLS Go to National Files Goto next page Go to previous page You may also exclude one or several countries you are less interested in by clicking on the omit button sign fig 4m in front of each country line To get back to the full list of countries simply click on the button sign in the top left fig An To display only 5 big markets click on the buttons 5 in the top left corner of the table fig 4n Fig 4n You also have the possibility to sort rank the data per column in ascending descending order To do so click on the title of the column you wish to sort Afte
10. r the column has been sorted a Sorted image will appear above the column fig 40 Fig 4o All media adsp l capita EUR Cc i_ 000 670 609 9 Click on a specific data field to go to the related national file at the page where the related question is listed in National Files Go back to the table last viewed by clicking on the Tables button top of fig 4e 5 Additional information Saving as PDF PDF creator installer You may print every layout featuring a PDF button A simple click on this PDF button will open a first dialog box fig 5a Fig 5a What do you want to save as a pdf This page for this country One Page for All countries 7 The second dialog box asks you if you wish to install PDFCreator PDF writer if you do not currently have it Click Yes to continue 7 The following dialog boxes asks you to follow the PDFCreator installation wizard without quitting the database software m The Primo PDF setup wizard appears Please complete the setup by following the setup wizard You will then have the options to save and name your PDF document at the option Save As Once you have selected where to save your pdf and what to name it click on Create PDF IMPORTANT PLEASE NOTE THAT ALL PDF AND XLS DOCUMENTS ARE AUTOMATICALLY SAVED ON YOUR DESKTOP SUPPORT For technical assistance please contact Paulina Kott paulina kott egta com 32 2 290 31 33 E
11. would like to select a different folder click Browse Program Files x86 egtaTVDB_2012v1 This will install eqgtaTVDB_2012v1 on your computer It is recommended that you close all other applications before Click Next to continue or Cancel to exit Setup At least 307 6 MB of free disk space is required Select a start menu folder fig 2d The next page that appears is the license agreement fig 2b Once you have read it carefully click on I accept the agreement and then click on the Next button egta TV databases user s guide 2 Where should Setup place the program s shortcuts ay Setup will create the program s shortcuts in the following Start Menu folder To continue click Next If you would like to select a different folder click Browse Don t create a Start Menu folder Choose Create a desktop icon or Create a Quick Launch icon if you want to make a shortcut on your desktop or quick launch bar to access the database faster fig 2e Click Next to continue the setup Fig 2e Which additional tasks should be performed Select the additional tasks you would like Setup to perform while installing egtaTVDB_2012v1 then dick Next On the following screen fig 2f check that all the information is correct and click Install to begin installing the program For any reason if the information is incorrect or you wish to change the choices you have
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