Promotional Codes User Manual ETN v7.4
Contents
1. Add A Promo Code 3 Limit the Code by Schedule Optional Y Redemption Usage Dates Select applicable days of the week End Date 12 31 2012 Begin Date 111 1 2012 y Weekends EJ saturday EJ sunday Monday Tuesday Wednesday Thursday Friday Reservation Tee Time Dates End Date 12 31 2013 Latest 11 00 PM Begin Date 12 1 2012 Earliest 12 00 AM y To continue click Next KA Cancel i Einish Limit by Player Quantity Use optional Player Quantity controls to create promo codes that are limited to or require a specific number of players in a group Minimum Players Use this setting to require a reservation which contains a certain number of players for the promo code to be valid Maximum Players Use this setting to define the highest number of players within a reservation that can qualify for the promotional offer This is useful to limit the amount of discounts or value add items without limiting the amount of players a reservation can contain Add A Promo Code 4 Limit the Code by Player Quantity Optional Required Number of Players a Max Players No Limit Min Players To continue click Next KA Cancel S Einish Examples of Min and Max Player promotions e 20 Off Foursomes Set the Min Players to 4 and the promo code will not be valid for reservations that only include 1 2 or 3 golfe2. if want to exclude an offer from abusive or negligent customers EZLinks Golf Inc Page 10 of 15 A Sort and Check button alphabetizes the list and identifies any email addresses that are not properly formatted allowing you to correct or remove them Limit by Customer This is an alternative to the Customer ONAP mie Email Address screen Here codes can be limited to existing customers in your 8 Limit by Customer Optional golfer database Customers can be looked up and added so only they can Aa rares N vee aE E ORN use the promo code Woods Tiger Mally Mark Customer Lookup Ballard Amanda This is useful if a code is issued as a prize or award and only select people from Add your customer database can redeem it Delete To continue click Next 5 Finish XA Cancel Limit by Course Location For management companies or multi facility operations this optional screen provides a way to define where a code can or cannot be used It is segmented by geographic regions Add A Promo Code and course names allowing restrictions or permissions to be added at any level 9 Limit by Course Location Optional for multi course operations i promo code can be limited to or restricted from specific regions or golf courses For insta nce In this exam ple the code To apply a restriction use the checkboxes below A X can b e use d f or tee times eve ryw h ere The code can en be used he
3. launched when a clerk chooses to apply a promo code to a reservation 1 Enter a promo code and click the Apply Promo Code VALIDATE button Ce Enter the promo code you want to validate and apply 2 If it succeeds click the APPLY Code YODA15 Status Success button to return to the Check In EEN Screen 15 Discount If validation fails an option to OVERRIDE may be offered depending on the reason for the enna Latala failure APPLY EJ Cancel Note When an override is applied the clerk will be prompted to enter a brief description aD for why they are overriding it This information and the user who applied it is included in the Promo Code Override Report providing managers with insight into staff activity 3 When applying a promo code at Golfer Check In Selected Golfer check in the system will not update LastName rf MRE Address 1 42 8320 East Logan St DA the original price that is displayed for rp cote FIT the tee time This is to prevent Emak eyes com Phone s 550 267 301 possible issues if a clerk changes the y AE alado greens fee type after a promo code ACNE E eae has been applied Slot Tee Time E Last Name Golfer Name Fee Name Amount Cart 1 O 10 36 AM y A Sykes Jeff Weekday 18 Holes 55 00 4 However the total savings is T displayed at the bottom of the Total promo code savings of 24 75 HOT included in amount shown screen and will be r
4. to create different types of promotional campaigns with a variety of requirements and restrictions Promo codes are redeemed by golfers at your EZLinks WebMarket site s when booking a tee time online Golf shop staff can also have the option to apply promo codes when golfers check in to play To monitor the success of each promo code a series of printable promo code reports are available to summarize redemption activity and evaluate the impact these campaigns are having on golf business Getting Started The Promo Code functionality was introduced in Version 7 4 of the EZLinks tee Maintenance Help time software There are four primary components 1 Course Notes Events Holidays 1 Administration The screen where promo codes are created and managed is i Lottery accessed through the Maintenance menu 2 Promo Codes ga WebMarket 2 WebMarket A field on the web based reservation engine s allows golfers Configuration gt to enter a promo code online Contact EZLinks to have this feature activated Account Management 3 Check In Screen Golf shop clerks have the ability to view and or apply promo codes when golfers check in to play Contact EZLinks to have this feature activated 4 Reports Promo code reports are accessible in the Report Generator providing you with real time visibility into promo code usage failed redemption attempts and staff overrides EZLinks Golf Inc Page 4 of 15 Promo Code Adm
5. you to track the impact different types of campaigns or marketing efforts are having on your business Describe the Promo Code Public Description This text will be visible to golfers and should be a very brief summary of what Ra the code is offering 2 Describe the Promo Code le Examples u o Public Description Private Description 20 O F F In J U N E Example Reserve a foursome and save 20 Optional note visible only to your staff e Save S 10 on Tu esd ays 100 characters max 255 characters max Free Foursome Weekdays Free golf if they have a foursome Good on e Free golf after 5 00pm weekdays only Private Description This text is visible only to golf shop staff when they view a promo code s details at the Check In Screen It can provide them with instructions on how to handle a complex promotion To continue click Next 5 Finish XA Cancel Limit by Schedule Use the Limit the Code by Schedule section to set two different date restrictions Redemption Usage Use this setting to define when the code must be applied by EZLinks Golf Inc Page 7 of 15 Example Go to our website on Monday and use the code ABC123 and your greens fee will be reduced by 50 Reservation Tee Time Use these settings to define the specific tee times that are eligible for a promotion Example This code can be used for 10 Off weekday tee times in December after 2 00pm
6. Y EZLINKS Promotional Codes User Manual November 20 2012 Table of Contents SS Gare CR Sac ora O seb aneancaGomadetectaatcnacmeaestiaes 3 OY SVN Wisconsin 4 Getting Started anda A A 4 Promo Code Administration ti AAA A ASE ALEA AAA a 5 Add a PROMO Code ii A AAA AAA A AAA 6 Bula tre Promo COG C dais 6 Describe Me ne OI Os EOS cdo ioso 7 A A A A S 7 LIME DY Player QUIM araen aT E TEO 8 Kaaka TOW SASS DIET pe e A E E A E E A E E A E E EE T 9 Where Can the Code Be Usd 10 mit by Customer Email Addresses ii 10 EO CUSTOMER artes 11 Limit by Course LOC ION 11 WebMarket Promo Code Redempti0N occccocccncnnccncnnccnnonacononacononannnnonacononarononannnnonarononaronenanonos 12 TRE ENECK IS ele ON 13 APRIVPFO MO COME ee Oo oro a aODie OO 14 Prono Code ne DO tone ice setta S 15 Miscellaneous Promo Code tomas as 15 EZLinks Golf Inc Page 2 of 15 Glossary The EZLinks Tee Time Network Commonly referred to as the Tee Sheet EZPOS The EZLinks Point of Sale system Promo Codes or Promotional Codes are discounts used by golf course Promo Codes managers to entice customers to reserve tee times Sometimes referred to as Coupon Codes or Offer Codes EZLinks Golf Inc Page 3 of 15 Overview Promotional Codes Promo Codes are valuable tools golf course managers use to entice customers to reserve tee times Promo codes are sometimes referred to as Coupon Codes or Offer Codes The EZLinks software provides the flexibility
7. d by multiple user groups contact EZLinks for assistance Deleted Codes If a promo code is deleted from the administration screen it will no longer be visible However it still exists in the EZLinks database If the code was ever redeemed it will still be included in printable reports Also a code can be re activated by an EZLinks system administrator if its deletion was accidental Mobile Websites and Apps The EZLinks Promo Code technology was built in such a way that codes can be applied through integrated reservation products and applications that support them EZLinks Golf Inc Page 15 of 15
8. eflected in the Point of Sale POS system Total promo code savings of 524 75 NOT included in amount shown gt Fee Selector C3 Continue to POS yt Cancel Check in 4 For promo codes that involve a discount the price per player is properly adjusted when it is passed to an integrated Point Of Sale product For promo codes that involve a value add item the EZLinks Point of Sale product Version 7 2 or higher will automatically add that inventory item to the shopping cart Assuming the SKU exists in the POS database EZLinks Golf Inc Page 14 of 15 Promo Code Reports A series of Promo Code reports are available in the Report Generator The reports provide a summary of redemptions failed usage attempts and details for any invalid promo codes that were issued at check in by golf shop clerks EZLinks Report Generator Report Categor UE ea EZLinks Reports Statistics E Custom Reports Browse through the categories to the lett then select a report below Everts After selecting a report select an action below to preview print or export gh Facility Information You may add a report io your Favorites fist by dragging amp dropping it into bhe Favorites grove in fhe Options mend OF by che king Your FGAT MONSE button on d report and selectino Add report io favorites Golfers Members H tineraries Packadges Report Mame Description a ir statistics de Promo Codes by Tee Time A summary of tee t
9. imes for a course date that included promo codes e Promo Codes Failed Attempts 4 summary of promo code redemption attempts that failed 29 System Reports yo l e aa Promo Codes Staff Overrides A summary of invalid promo codes that were overridden by the staff 9 Jae d Sis Wel Sinica amp Promo Codes Usage Activity A summary of all promo code redemptions P Utilities ial j ivity by Reser Displays reservations that were RESERYWEDACREATED during a date aa Mebllarket la iy by Web Displays Web Specials that were RESERYED during a date range to E Reserv dvanced For courses that accept premium reservations further in advance U E Reserv dvanced Char For courses that accept premium reservations further in advance fo gt Reserv Days in Adva Displays scheduled rounds by how many days in advance they ver Reservations by Days in Adva Displays scheduled rounds by how many days in advance they wer ns by Days in Adva Displays scheduled rounds by how many days in advance they wer Se Reservation L A A a hito oun i i Wer m Miscellaneous Promo Code Information Code Owners When a promo code is created by a user it is then owned by their user group and can only be managed by users who belong to that group Other user groups will not have access to the code in the administration screen An exception can be made for rare circumstances If a promo code needs to be manage
10. inistration The promo code screen is accessed from the Maintenance Menu This is where promo codes are built changed and deleted Existing codes are displayed in a grid that can be sorted and filtered When a promo code is highlighted in the grid its settings and restrictions are loaded into the lower section of the screen and available for review Pomononal Godes pee aeo a a i pono Email Flat Discount 0 anor 11 05 30 PM 11 13 2012 11 03 25 PM PLAYGOLF a 11 13 2012 10 52 34 PM SAVE10 Active 11 13 2012 10 50 32 PM SPRINGSAVE Disabled 11 13 2012 11 13 35 PM WINTERFUN Active 11 13 2012 11 01 07 PM Basic Settings Promo Code 180FF 7 Code is Active Promo Type Public Description Private Description Redemption Usage Dates week Required Number of Players Required Minimum Greens Fee per player n 0 00 e Click ADD to launch the Promo Code Wizard and create a new code e Click EDIT to activate the lower section of the screen and adjust the settings for the code highlighted in the grid e Click DELETE to remove a code from the grid EZLinks Golf Inc Page 5 of 15 Add a Promo Code Click ADD to launch the promo code Wizard The Wizard guides the setup process with a series of screens and a variety of configuration options Click the FINISH button any time Ifa
11. n the Code Be Used Use this screen to define the reservation where a promo code can be used It is divided into two lists Add A Promo Code e Golf shop user groups 6 Where Can the Code Be Used e WebMarket channels Select the Channels Groups that can accept this Promo Code GOLF SHOP Users Your facility may have multiple Y Zodiac Falls Golf Shop j WEB C amp Mgmt Co Websit EZLinks WebMarket channels O Specify which channels can use the promo code here Golf shop staff may also have the option to apply the promo code at check in for a golfer who did not redeem it online To continue click Next a Back gt Next 3 Finish J Cancel At least one option must be selected on this screen to save the promo code Limit by Customer Email Addresses If a promo code will only be offered amp Add A Proma Codo to golfers with specific email addresses this screen allows you to 7 Limit by Customer Email Addresses Optional manually type those emails or paste j 2 Code can ONLY be used Bry Code cannot be urad bry them in from another application E br 0 by Type or Parke car qe iit here This is useful for targeted email marketing to ensure that only those golfers you contact will be able to redeem the code Assuming their golfer profile includes the email address A secondary tab provides the ability to define email addresses that can NEVER use the promo code This might be used
12. re The code can never be used here except Copper Canyon _ Arizona Except Pp y Phoenix Scottsdale Mesa Area Buckeye X Copper Canyon Golf Club If a checkmark was applied in the boxes Copper Canyon Colf Club 10th Tee 4 Chandler instead of the red X that would mean roces the code can only be used for tee times Whirlwind Golf Club Cattail 10th Tee Whirlwind Golf Club Devil s Claw at Co p pe r Ca nyo n Whirhaind Calf Chik 2 Mavile Clam FMF Too To continue click Next 5 Finish Xx Cancel EZLinks Golf Inc Page 11 of 15 WebMarket Promo Code Redemption EZLinks will activate a field on your web reservation page where golfers can enter a promo code validate it and have it automatically applied to their tee time Zodiac Pm Falls amp Welcome Jeff amp Manage Your Account 3 Sign Out View Your Tee Times Course Conditions View Tee Sheet 1 amp Customize Your Reservation s Zodiac Falls GC Chicago ILLINOIS Cate Thu Nov 15 2012 Time 9 24 AM Slot Name Fee Type ree Price 1 Jeff Sykes 18 Holes 0 00 57 00 2 Guest 18 Holes 0 00 57 00 W Sum 114 00 have a Promo Code Code is valid for 2 golfer s Your calculated discount iz 20 00 Total Price 94 00 e Only one promo code can be applied to a reservation If a promo code fails the validation check when a golfer tries to apply it a message explains why the code was not accepted Promo codes can be
13. required setting was overlooked the software will provide an alert and return to that screen Build the Promo Code Promo Code Define the code Recommendation Use letters and or numbers Avoid spaces and symbols Promo codes are not case sensitive Promo Type Three types of promotional codes can be created Add A Promo Code Welcome to the Add Promo Code wizard This wizard helps you to add a Promo Code To continue click Next 35 Einish Add A Promo Code 1 Build the Promo Code Promo Code romo Type Flat Discount fe Discount C Yalue Add Campaign Type Discount 100 00 To continue click Next S Einish e Flat Discount A per player savings deducted from the tee time price being offered e Discount A percentage deduction that is calculated off the tee time price A Cancel Charity v gt 4 Cancel e Value Add This is not a monetary promotion but rather an offer for goods or services such as a free golf towel A product SKU is entered in the provided field This is passed to the EZLinks EZLinks Golf Inc Page 6 of 15 Point of Sale POS system when each golfer is checked in and that inventory item is automatically added to the POS transaction Assuming the SKU exists in the POS system Campaign Type This optional tracking field is used for printable reports It consolidates your promo codes under a common grouping allowing
14. rs EZLinks Golf Inc Page 8 of 15 e Book 4 Pay for 3 Build a 25 discount and set the Minimum Players to 4 The promo code will not be usable for groups smaller than a foursome e Reserve a tee time and get a free golf bag Set the Max Players to 1 and regardless of how many players a group includes only one of these Value Add items will be applied to the reservation Limit by Usage Quantity Use this screen to set limitations for how frequently a promo code can be used and or whether or not it requires a certain minimum greens fee to be valid Usage Limits e Total Uses Ever the cumulative Add A Promo Code number of times a code can ever be applied to a tee time 5 Limit the Code by Usage Quantity Optional le 0 Max Uses per Day p limits the Promo Code Usage Limits Required Minimum Greens Fee per player amount of tee times for a given date that a code can be applied to ey 0 S No Minimum f Minimum Max Uses per Day 0 2 e Max User per Person sets a limit V Max Uses per Person 1 based on a golfers customer record in your database If a reservation with a limited usage tadas CICK MOE promo code is cancelled the code is i Bil Ei J Cancel considered available once again Required Minimum Greens Fee Use this setting to create a promo code which will only be valid for tee times that exceed a certain price EZLinks Golf Inc Page 9 of 15 Where Ca
15. used for prepaid tee times The net amount will be properly transmitted to your credit card processor EZLinks Golf Inc Page 12 of 15 The Check In Screen EZLinks can activate a Promo Code field in the Check In Screen giving golf shop clerks the ability to see codes that have been redeemed Clerks can also apply a promo code to a reservation that does not already contain one Golfer Check In selected Galfer Last Name Sykes First eff hick a 1494551 Address 1 2 6320 East Logan St WA Zip Code 5254 oOo City Tempe state pz Ermail jsykes ezinks com Phone Hs 630 257 3241 pO ruins 3 Brinkweorth Gold Slot Tee Time LastName Golfer Name Fee Name Amount Pa Sykes Jeff Weekday 18 Holes Sykes Vicki Weekday 18 Holes Cameron C Weekday 18 Holes lt gt Fee Selector Cal Continue to POS Hu Cancel Check in The graphic indicators in this field are An orange tag on the row with the group s captain Clicking the icon reveals Ey means a promo code was applied when the reservation the code s details and was made description Any pricing adjustments have already been applied to the reservation A blue tag code means the clerk has the option to apply a Clicking the icon opens the promo code to the group Apply Promo Code box This option can be turned on off for a golf shop user group Contact EZLinks for assistance EZLinks Golf Inc Page 13 of 15 Apply Promo Code The Apply Promo Code box is
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