Training 3 - Homepage, Site Wide Initiatives & Polls
Contents
1. 14 15 16 17 Websites that are not updated on a regular basis have the potential to i Alienate website visitors il Cause website visitors to distrust the website content iil Discourage repeat visits In this session we will show you how to utilise the functionality of the eknowhow software to encourage website visitors to remain on your website and in turn become loyal and regular visitors In the address bar please type in www jewelsbyjune biz In the top navigation area you will see Homepage Links Home Company Profile Contact Jewels by June e Homepage Links Please click on this to see some examples of eknowhow powered sites that make excellent use of their homepages Please click on the first icon to go to the Whytes website and then maximize the window for me please This is good example of a homepage that uses the feature article and latest news sections and this accounting practice adds a new feature article daily This enables communication of current accounting tax issues to members of the website and easy access for people visiting their website to find current news items Please close the window Please go to the Administration Site your website and to do this in the address bar would you please place your cursor right at the end of your domain name e g www domainname com au and type html admin then press Enter This loads up the administration site of your webs2. 49 With eknowhow software it is easy to make changes to enhance your website s appearance so we strongly recommend that your homepage is updated on a regular basis 50 This will effectively show your website visitors that you and or your company are committed to communicating relevant and up to date information and this may help increase the rate of repeat visits Layout 51 Le s have a look at the homepage layout 52 In the top left of the page is the area we refer to as the Feature Article area eknowhow Pty Ltd LU101008 5 53 54 55 56 57 58 59 60 61 62 63 64 Below that is the section that we refer to as the Latest News section We will show you later how to personalise these title areas If we look on the right hand side you will see an area where you can incorporate sponsorship or advertising We refer to these as Site Wide Initiatives Oman uela CLICK HERE Ss This homepage is utilising one Site Wide Initiative however you may want to use more than one Site Wide Initiative On the right hand side we are also able to see a What s New column which lists recently added articles to your website This is a quick and efficient method of informing website visitors of updates to your website by clicking on the links you are taken to the related articles Please click on the first link in the What s New box
3. go back into your Administration site and we will see how easy and quick it is to clean up all the changes we just made eknowhow Pty Ltd LU101008 21 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 Go to Article Manager and change the original article we had as the feature article To do this open the drop down box and select the Topic Category amp Article you selected to add the article to the Auto Homepage Tick the tick box that says Add to Homepage Also Tick the tick box that says Make this the Feature Article Scroll down and click Add Update Now go to What s New Manager From the drop down box select Auto Homepage Remember that there can only be one feature article so make this the former feature article Please ensure that the article you added to the homepage in this session does not appear here Should the article appear please remove it by clicking the Remove button Let s do one more thing From the drop down box at the top of the screen Select Polling Now click on the word DELETE next to the question Are diamonds a girl s best friend Go to the Jewellery training site and click Refresh The next item to remove disable is the Auto Homepage Please click on the Administrator tool Config Manager and scroll down to the link Additional
4. on Add Answer Field and in the new answer field type in Not Sure You may add as many answer fields as you want and delete them by simply clicking on the word REMOVE Please click Add Update You can now see the title of the new poll just created included in the box Please go to your public site and click Refresh you will then see how easy it is to create a new poll Please vote on your poll Site Wide Initiatives SWI 148 149 150 151 152 153 155 156 Please open the website www jewelsbyjune biz again You will notice above and beside the poll on this website we have incorporated sponsorship on the homepage These items are known as Site Wide Initiatives SWI Site Wide Initiatives are ideal for reinforcing your corporate branding latest advertising or showcasing your sponsors These are used to earn revenue from advertising bring your website to life and catch your visitor s attention These rotating images are called animated GIFs referring to their file type Animated GIFs usually have 3 frames that rotate over a short time interval This means that there are 3 individual frames with images and wording that rotate continuously We use animated GIFs because they are an effective way to capture your website visitor s attention eknowhow Pty Ltd LU101008 14 157 158 159 160 161 162 163 16
5. 4 done Movement and colour are used together to help Site Wide Initiatives stand out from your website The images all have the words Click Here on them enticing your customers to click through to a linked article or an external web page On our homepage you can see we have two columns of Site Wide Initiatives eknowhow software has the ability to display 3 additional columns to incorporate Site Wide Initiatives ATT Ee oe This is where al Additional Additional Column LEFT would appear Column Column CENTRE RIGHT One of the positives of including several columns of Site Wide Initiatives is that you can incorporate more areas for sponsorship or promotions etc There are also negatives associated with having several images as part of your site wide initiatives Your homepage can look cluttered which hinders your ability to communicate effectively with your website visitors Please click on the Site Wide Initiative on the far right with the bride eknowhow Pty Ltd LU101008 15 165 166 167 168 169 170 172 173 174 175 176 This will take us to a specific page on the Peter Trends website You have the ability to set up a link to take you to any page on the Internet As you are being directed to a page external to your own page this is called an external link Please close the Peter Trends website You can also set up internal links with the
6. Column Centre Additional Column Right Polling From the drop down box entitled Select What s New Section select Polling eknowhow Pty Ltd LU101008 12 130 131 132 133 134 135 136 137 138 139 140 141 If you have an existing poll on your website this will now load up We are going to add a new poll so please click Add A point to remember once a new poll is added to the site it will replace the existing poll as the one that is displayed The old one isn t deleted it is simply stored and you will see this happen later You will now see a title area where you can type in the question Please type in Are diamonds a girl s best friend in the title area Below the title area are 2 tick boxes The first tick box Display the view results link enables website visitors to click to view the aggregate results once the poll has been voted on The second tick box Display results with poll when ticked shows the results of the poll below the poll question Let s type in a few answers Client Manager Add Edit Properties ne Answer ves REMOVE Answer Wo REMOVE Add Update Cancel Reset In the first answer field please type in Yes In the second one please type in No eknowhow Pty Ltd LU101008 13 142 143 144 145 146 147 Click
7. E button next to that article 204 The arrows beside the title of the article allow you to change the position of the What s New articles Auto Homepage 205 Please click on the drop down box again and this time select Auto Homepage What s New Manager News Articles 206 This loads up a page which shows you the articles you currently have on your homepage 207 Youcan see the title of the article that is your homepage Feature Article and also the titles of the articles in your Latest News section eknowhow Pty Ltd LU101008 19 208 You use this page to re order add or delete items that appear on your homepage Ticker Banner 209 Now we are going to show you something interesting 210 Weare going to create a scrolling text line at the top of the homepage 211 This is called a Ticker Banner 212 Please ensure your Administration Site is open 213 In the top tool bar top row second from the left Click on Content Manager Content Manager Content Manager Select Content Section X 214 From the drop down box select the 3 option down Homepage Public 215 The will load a grey description box Content Manager Content Manager Select Content Section Homepage Public X Content Verdana Helvetica Arial Small X BZU a l gl aR EE BA Zs amp e SBS SHE 216 In the description
8. Functionality Options then deselect Enable Auto Homepage updates eknowhow Pty Ltd LU101008 22 247 Scroll down to the bottom of the page and select the Update button 248 Finally please ensure that we have removed the Scrolling Text Line from your website homepage 249 Todo this please click on the Administrator tool Content Manager and select Homepage Public 250 Please ensure that you highlight the scrolling text line and remove this 251 Once you have done this please scroll down to the bottom of the page and select add update 252 You have now cleaned up the site and returned it to its original state Recap 253 In this training session you looked at important aspects of your homepage To recap a We have looked at the importance of consistency and balance on your homepage b We have shown you how to create a new Feature Article G We have looked at how to display the flow of articles when a new Feature Article is created d We have seen how to personalise and change the titles that appear on our homepage e We have seen how to add a poll f How to insert a What s New box on your homepage g We have demonstrated how to insert a Site Wide Initiative h We have also shown you how to manage the articles appearing on your homepage via the auto homepage functionality eknowhow Pty Ltd LU101008 23 i We then inserted a ticker bann
9. Jewellery News Scroll down and click Update Return to the Jewellery Site and click Refresh You will notice that we have re labelled the Feature Article to Valuation Specials and Latest News to Jewellery News eknowhow Pty Ltd LU101008 11 Poll 120 121 122 123 124 125 126 127 128 129 We will now show you the poll functionality Please do not answer the poll until requested to Please go to the public website and look on the Right Hand Side of the Homepage there you will find a Poll Polls are an interactive feature offered by eknowhow and they provide website visitors with an opportunity to become more engaged with your website Polls can provide a way in which you can interact with your audience provide humour and or gain basic opinions on subject matter of your choice For instance if you have a new product or service coming soon you may want to use this to get feedback in advance We will now show you how easy it is to add a poll or make changes to an existing poll To create a new poll on the homepage please return to the Administration Site In the top row the 4th tool along from the left is the What s New Manager Please click on this please anager What s New Manager l Select What s New Section Please Select x Please Select What s New Additional Column Left Additional
10. Site Wide Initiative We will now show you how to insert a Site Wide Initiative into your site so please go to your Administration Site Click on the What s New Manager which is located 4 from the left on the top row What s New Manager Select What s New Section Please Select X fare Additional Column Left Additional Column Centre Additional Column Right Polling The What s New Manager is where you add polls animated GIFs and manage the What s New box on your web site In other words all the area to the far right hand side of your homepage In the What s New Box you can see a drop down box Click on this please In the middle of the drop down box you can see Additional Column Left Additional Column Centre and Additional Column Right eknowhow Pty Ltd LU101008 16 177 178 179 180 181 182 183 This needs some explaining where it says Additional Column it is referring to you including an additional column for Site Wide Initiatives on the right hand side of your website It is additional as you may choose not to have Site Wide Initiatives on your website at all On your website if you elect to have three columns then the additional column right will appear on the very far right hand side The additional column centre will be on the inside of that and then the additional column left will be to the left of the centre colum
11. and you will see that this takes us to a page on our website Now click Home from the top navigation will show you another item that this homepage has included to make the homepage more interactive but please do not click on an answer just yet as we will be doing this later Looking on the right hand side you will see that a poll is included and this allows us to get instant feedback from the visitor We will show you how to do these later eknowhow Pty Ltd LU101008 6 Article Manager 65 66 67 68 69 70 71 72 73 74 75 Please go back to your Administration site From the 16 tools at the top of the page please click on the top row fifth one from the left Article Manager We want to show you now how easy it is to make an article appear as your Feature article on your homepage The article could be newly created or existing Please click on the drop down box under Manage Add Topics and select a Topic that has a Category and Article Then click on the drop down box under Manager Add Categories and select a Category You should be able to see an Article If you cannot see an Article please select a topic that does produce one Then click on Edit next to the Article Your Article will then load Below the keyword area there is a tick box that says Add to homepage Tick t
12. arat Clarity Colour Full Story gt Children s Cancer Foundation Campaign Support the Children s Cancer Foundation with every item you purchase Help fund this great cause for research into children s cancer Full Story gt Trend Guide Stay in Style this season with our 2004 05 guide to the latest trends See the fashion scene go wild with oversized costume jewellery rustic textures and ethnic prints Full Story gt eknowhow Pty Ltd LU101008 4 40 As the aim is to appeal to website visitors we want to strive for a high level of professionalism on your website 41 Itis important to make sure that the content on your web site appears balanced and consistent 42 This helps with the overall look and feel of your website 43 If you have a look at the Jewels by June homepage in front of you you ll notice a few things that we recommend you take note of 44 All the images associated with the articles are the same size 45 The text areas Known as teasers are nicely balanced in that they are approximately all the same length 46 Beside the appearance it is also essential that the grammar and tense used are consistent throughout the website so that it is clear and easy to understand 47 Spelling mistakes and sloppy language can reflect badly on you and your website 48 The smallest of details should not be overlooked when trying to design a well balanced appealing homepage
13. area type in Welcome to Our Website eknowhow Pty Ltd LU101008 20 217 218 219 220 221 222 223 224 225 226 227 228 Let s highlight that and change the font size to large Change the colour as well click on the colour palette icon kS choose any colour Now ensuring the message we typed is still highlighted In the description box bottom row select the last icon with an arrow and the letters AB Now click Add Update Please open the Public area of your website and click the Refresh button so that you can see the changes We have just seen how easy it is to insert a ticker banner We can also include a graphic in the ticker banner area for example you can include your company logo and have it scroll across your screen Can you see how easy it is to add and update your homepage with less effort and time Once you have done this a couple of times it simply becomes a standard business practise By doing this through the eknowhow solution you are saving yourself 1000s of dollars We continually get examples from your clients where they have previously had another website usually managed by a small design firm where every time they want to make these type of changes the client is charged anywhere between 500 to 1000s of dollars for these simple changes Clean up Exercise to Revise the Session 229 Okay let s
14. e Image which will sit beside the Feature Article as the thumbnail on your homepage As you can see there is no image in the Thumbnail box below the words currently We need to upload an image so please go to the website in a new internet browser www jewelsbyjune biz Once this page has loaded would you please right click on the Feature Article image and save this to your desktop Please close down the Jewels by June website and return to the Administration area of your website In the Thumbnail box please click on the Browse button and locate and insert the image you previously saved to your desktop eknowhow Pty Ltd LU101008 8 86 Once you have inserted the image the Thumbnail box will show the file name of your image 87 Please click on Preview to see which image has been selected 88 Once you have viewed the image close this display window 89 Itis important to ensure you have made good use of images on your homepage because images are an important part of communicating with your audience 90 Your images should be chosen carefully as they draw website visitors into reading your articles 91 Beneath Feature Image we have another tick box Include Logo of content provider 92 This is where you can include the logo of a brand being promoted 93 Scroll down to the bottom and click Add Update 94 As there is only one Feature Article on your hom
15. eknowhow websites faster easier best Training 3 Homepage Site Wide Initiatives amp Polls Introduction 1 Training Session 3 is designed to provide you with practical step by step information that will enable you to create an effective homepage for your website 2 As this is training session 3 you should know the basic functionality as shown in Training 1 and 2 3 This training session will provide you with the skills in creating a professional homepage to enhance the website which will attract new website visitors as well as supporting the retention of existing visitors 4 We are going to cover the creation and maintenance of Homepage News Alerts a Poll some Site Wide Initiatives and finally a Ticker banner 5 The first impression of your website is very important 6 Unless a website visitor is taken to an article via a profiled mail your homepage is the first page your website visitor will see when they visit your website 7 Therefore it s very important to keep the homepage regularly updated 8 With the amount of websites on the internet for your site to achieve its goals you need to attract your visitors interest and attention in an effort to get repeat website visits and increase website loyalty 9 The most disappointing example of a website is one that includes information that is obviously outdated eknowhow Pty Ltd LU151008 10 11 12 13
16. en ticked Can you see that 32 This function allows you to choose the size of the images that appear on your homepage 33 For instance the Feature image width is set at 120 pixels The system allows you to change this size to your preference 34 Similarly you may change the News image width 35 Please note this resizing is only for NEW homepage news articles and will not resize current images 36 Please scroll down to the bottom of the page and click Update 37 To see the structure of the homepage you have configured please open a new internet browser and go to www jewelsbyjune biz 38 By ticking the boxes in Config Manager we have created the structure of our website as you can see in front of you 39 On the top left of the page we have the Feature Article and below that we have the Latest News section Feature Article ee s m s Enter to win R Enter for a chance to win 800 worth jewellery Please take a few moments to complete our quick survey and let us know which variety of jewellery you would most like to be given ona Tm special occasion M Full Story gt TE ene o The 4 C s Everything you need to know about Design and Creation Do you have a design in mind for the ultimate engagement ring Or perhaps you have some loose stones you would like to have set Full Story gt qualities of a diamond The 4 C s by which diamonds are graded Cut C
17. epage we recommend that you choose an article with wide appeal or one that communicates an important message to your website visitors 95 Itis important to remember that the content is what appears in the article 96 Once a website visitor clicks on either the teaser or the image that appears on the homepage it will take them to the article Viewing your Feature Article 97 Please now return to the Public website of your website 98 We want to view the changes we just made therefore we must click the Refresh button eknowhow Pty Ltd LU101008 9 99 article will appear 100 101 102 103 104 105 The new image You can see we have created a new Feature Article for your homepage see screen grab below and Feature LEST a Me mes here Gam Gabia Membership Offers 3 Valuations Members On ipt pecials Features Archive We would like to draw your attention to what has happened to the article we formerly positioned as the Feature Article It has now been pushed down into the Latest News area Subsequently the fourth latest news article has been pushed into the archive section We can see this if we scroll down to the bottom of the page It has been pushed into the Feature Archive Section This shows how easy it is to maintain the flow of the articles on your homepage By remembering to regularly add a new feature article to your hom
18. epage you are keeping your website fresh and current Personalising your website 106 Personalising your website is the process of presenting content that the website user is likely to want in a form that they are likely to respond to eknowhow Pty Ltd LU101008 10 107 108 109 110 111 112 113 114 115 116 118 119 Therefore to communicate effectively with your website visitors you should personalise the titles on your homepage to make them appeal to website users as much as possible We will now rename the titles on this homepage Please go to your Administration Site From the 16 tools on the bottom row 7 tool from the left Click Config Manager Click the first option Modify Title Text Scroll down to Refer to Feature Article As Refer to Keyword Search As Keyword Searc s sSsSCSCSY Feature Article Refer to Latest News As Latest News Refer to News Archive As NewsArcnve O o Refer to Full Story As Full Story Refer to Add Me Button As iwishtojointhe webstee Refer to Survey Name field As Name Delete the existing title and add in your own title in the space provided Le s type in Valuation Specials To rename your Latest News section go down to Refer to Latest News As Delete the words Latest News in the space provided type in
19. er to scroll across the homepage Everything we have shown you is included in the Technical User Manual on the eknowhow website We advise you to consult the Technical User Manual when you have questions about functionality eknowhow Pty Ltd LU101008 24
20. his box Article Manager 7 h Add Edit Article Title David s Article Teaser Keyword E Add to Homepage Currently WA CLEAR PREVIEW Thumbnail Browse Alt Text Descripion Arial Helvetica Verdana Small y v BZ ul a al 2 Q BOSE SSSS EEE SNe MAAS Ticking this box means that the article will appear in the Latest News section of your homepage eknowhow Pty Ltd LU101008 76 77 78 79 80 81 82 83 84 85 It will appear as the first article top left in the Latest News section You will also notice now that when the first tick box that says Add to homepage has been ticked another two tick boxes below it appear The first one Make this the feature article allows you to position the chosen article as the Feature Article which appears at the top of the homepage Tick this box please Article Manager 7h Add Edit Article Title David s Article Teaser V Add to Homepage _ Make this the feature article eens these cnec XS Include Logo of content provider oxe Currently N A CLEAR PREVIEW Thumbnail D Alt Text Keyword Description i erodo TIG FAR ASF Arial Helvetica Verdana Small You can see below that there is an area for you to insert a Featur
21. ite eknowhow Pty Ltd LU101008 1 18 19 20 21 22 23 24 25 You can see on the left hand side there is a username and a password area these enable you to login to the administration site Please enter your login details and click Login What you see loaded up at the top of the Administration site are 16 different tools Each tool is responsible for a specific function For instance the Client Manager is specifically to help you manage your client database These are the 16 tools that appear after you login to the Administration Site Approval Content Contact Us What s New Article Profiles K to Join jopping Manager Manager Manager Manager Manager Manager Manager Administrator Services Profile interest Client Ask Us Reporting Config Notes Manager Manager Manager Manager Manager Manager Manager Manager On the bottom row second from the right moving left please click on Config Manager Config is short for configuration and this is where you would set the configuration of your website What you see loaded up is a list of options that enable you to configure different areas of your website Please click on the third last option called Additional Functionality Options eknowhow Pty Ltd LU101008 2 26 You will see that the Enable automatic homepage updates has been ticked if this has not been ticked please do so Additional Functiona
22. lity Options Enable Site Splash Page Text Color Background Color Enable Show Date Created Updated Footer per Topic Enable Document Library Increase Security for Client Logins V Enable auto homepage updates V Enable auto homepage archive section Resize new auto homepage article images Feature image width pixels News image width pixels 27 Ticking this box means your homepage has enabled the News Alert functionality 28 The news alert functionality includes a Feature Article Section and a Latest News section as in the examples we saw at the beginning of the training session 29 eknowhow recommend using this homepage layout as it is an effective way of communicating current information with your web audience 30 Below that the Enable auto homepage archive section has also been ticked this means that each time you update your homepage content the content you are replacing on your homepage goes into an archive section Additional Functionality Options Enable Site Splash Page Text Color Background Color E Enable Show Date Create Tick Enable Auto Enable Document Library Homepage Updates F Increase Securi V Enable auto homepage updates J Enable auto homepage archive section J Resize new auto homepage article images Feature image width pixels News image width pixels eknowhow Pty Ltd LU101008 3 31 Resize new auto homepage article images has also be
23. lls your website visitors the new articles on your website This may attract them to click through without them having to try to find the most current articles on your website In the drop down box at the top of the screen click the first option What s New The Disable What s New tick box may or may not be ticked If it is ticked the What s New Box will NOT appear on your homepage please ensure that the box is NOT ticked for training purposes To add an article in the What s New Box click on the Add button This brings up a list of all the topics on your website Please select an article that is not hidden for the What s New Box And press Add When adding an article to What s New Box ensure that the article you tick is not a hidden article or it will not appear in the What s New Box eknowhow Pty Ltd LU101008 18 198 Please open your public website to have a look at the What s New Box 199 It is very easy for you to add articles to your What s New box 200 There is a limit of 10 articles in the the What s New Box so make efficient use of this feature 201 If you want to delete an article from the What s New Box this can be done by clicking on the word REMOVE at the end of the article title 202 Please go back to your Administration site 203 We will now delete that same article in the What s New Box so please click on the REMOV
24. n Okay let s look at another example If you have enabled Additional Column Left and Right then the two columns will sit beside each other Both of them will appear on the far right hand side of the homepage From the drop down box select Additional Column Centre a What s New Manager Select What s New Section Additional Column Centre O Disable this What s New column Display poll in this What s New column E This column appears on the Homepage only NOTE The headings in Services Top Navigation Contact Us and Ask Us sections will be left aligned when this column sppears on more than the Homepage Content Verdana Helvetica Anal Small B Z 0 amp e Ta amp 2 RRR SEPBS MPMRE TS BS S ae Z v 184 There may not be any Site Wide Initiatives in the column eknowhow Pty Ltd LU101008 17 185 186 187 You will notice that the tick box This column appears on the homepage only has been ticked This means that the image will only appear on the homepage and not other pages of your site Our eknowhow designers can be employed to design Site Wide Initiatives for you at a nominal fee What s New Box 188 189 190 191 192 193 194 195 196 197 We will now show you how easy it is to enable and add in an article in the What s New Box on your homepage This What s New Box is highly useful as it te
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