Synkka-mediapankin aineistovaatimukset
Contents
1. S A a 2 a Brand Brand Brand Brand MA N A GTIN _A1C1 GTIN _A1L1 GTIN _A1R1 GTIN _A1N1 Image 3 Product with a single marketable side The image on the right features no plunge angle 13 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 2 4 GTIN _A1C1 GTIN _A7C1 Image 4 Product with alternative marketable sides Note the highest vertical side is marked as the face 7 06408430033805_C1C1_fi_1220 Image 5 Valio s Oltermanni cheese at a slight inclination facing front shown from the front high resolution image direct angle product shown in packaging The additional in formation states that the face label is in Finnish and the image will expire in December 2020 The GTIN is a 14 digit GTIN lengthened with leading zeros if needed due to the GTIN codes being 14 digits in the GDSN standard Metadata for sales and marketing images and trade items User gives metadata to the sales and marketing images published in Synkka Media The metadata can be either mandatory or optional Part of the metadata is related to the trade item and part is related to the image itself If the trade item GTIN is in the data pool each image will retrieve the trade item information from Synkka Product The im age metadata can contain information about how the trade item is represented in the image or what is the validity period of the image 14 35 GS1 Finland Oy Digital Asset S2. 9 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Back Right Bottom Not applicable 18 Centre oblique top Angle identifier Left Right No Plunge 19 In Packaging In Out of Packaging Out of Packaging i e the product as it first arrives out of packaging not how it appears after it has been processed or prepared Case A shot of the product in its case as it would appear to the operator upon deliv Innerpack A shot of the product as it would appear inside its packaging inside the case Raw Uncooked A shot of a product that has not been cooked or processed or that needs to be cooked or further prepared before it is consid ered edible Prepared A shot of a product that has been taken from a raw or uncooked state to a cooked state according to the appropriate method of preparation e g baked fried grilled or boiled 10 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 E Plated Prepared Letters E M can only food arranged simply be used if the 16 let on a serving plate ter in the name is B dish or bowl for better D or Z visibility May include an additional step such as garnishing icing Seasoning or other enhancement F Styled Carefully and artfully arranged for an attractive visual presentation and de signed to suggest the taste aroma and ap peal of the actual dish May include
3. The image metadata can contain information about what the file contains and in which language the file is written 4 2 1 Trade Item Specifications PDF files metadata Metadata Additional information Applicability Asset Type Trade Item Mandatory a Field of Application Trade Item ee Mandatory Specification Document type Code list Assembly instructions Mandatory Warranty User Manual Material safety data sheet Instructions Catalogue Book Magazine Other Language Code list Languages in which the Mandatory trade item specification is written It is possible to give multiple languages Digital Asset Access GLN number s Which recipients have ac Optional Control cess to the digital asset Digital Asset Start yyyy mm dd The day on which the data Optional Date recipients have access the digital asset Should be given only if the supplier wants to give visibility to the digital as set on a certain day in the fu ture 29 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Digital Asset Public yyyy mm dd The day on which all data re Optional Start Date cipients have access to the digital asset which have been visible to certain recipients only Digital Asset End yyyy mm dd The day on which the digital Optional Date asset Is no longer valid Can also be addressed in the file name in format mm yy see section 2 3 4 2 2 Trade items saved in the Synkka data pool syn
4. Finnish retailers require one image of the product represent ed in of packaging too Note If you supply sales and marketing images to the Swedish market note differences between the requirements See section 8 Example 1 In addition to the sales package a frozen product can be represented as cooked baked Example 2 The sales package can be opened so that the base unit contained by the package is visible in the image Example 3 The product can be represented out of packaging if this makes it possible to show the consumer essential product properties that have an impact on sales For ex ample mascara can be represented with the product opened and the brush visible Example 4 The product can be represented served on a plate All products should have a maximum of three 3 separate views when warranted per marketable face a front view taken at fifteen degrees top from center is preferred for 3D images however some products may require a steeper or shallower angle to display 7 35 GS1 Finland Oy synkka Media 2 2 1 Digital Asset Specifications SYN KCA Version 2 2 effectively For 2D images images of products with negligible depth properties a zero degree plunge angle is permitted Image 1 Example of plunge angle When a supplier saves a sales and marketing image in Synkka Media it undertakes to ensure that the sales and marketing image is of high quality in terms of its content The most essential qua
5. from the infor mation provider including seasonal or temporary trade item and services Cancel Date F7241 Communicates cancelation yyyy mm dd of the launch of a trade item that was never and will nev er be but may have been presented to buyers Allows reuse of the GTIN 12 months after the cancelation date Discontinue Date F7242 Date on which the trade yyyy mm dd item is no longer to be man ufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit exception for specialty products e g steel beams 28 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 4 Trade ltem Specifications PDF files Trade item specifications are pdf files containing information about the product for ex ample user manuals The files are uploaded to Synkka Media in the same way that sales and marketing and planogram images The metadata have some unique fields like language and ISBN ISSB numbers 4 1 Technical quality requirements Property Additional information File type Max 100 Mt Fonts and other possible Included in the file elements 4 2 Trade Item Specifications PDF files and product metadata The user gives metadata to trade item specifications published in Synkka Media The metadata can be either mandatory or optional If the trade item GTIN is in the data pool assets inherit trade item information from Synkka Product
6. images and PDF files 2 Sales and marketing images In Synkka Media a sales and marketing image is an image intended to be used for sales and marketing purposes The digital asset specifications for the sales and market ing images are based on the GDSN standard maintained by the GS1 community The standard guides manufacturers towards producing high quality sales and marketing im ages that end users can utilize for various purposes 2 1 Technical quality requirements for sales and marketing images A sales and marketing image can be published in Synkka Media if it meets the technical quality requirements described below GS1 Finland recommends sales and market ing images to be primarily stored in JPG format Property Additional information Max 40 MB be Recommended 300 ppi The GDSN standard requires the File Resolution resolution to be 300 ppi However in contrast with the standard it is only a recommendation in Synkka Media Colour Mode RGB ICC profile or exact color soace must be defined Recommended color depth 8 bits recommended profile Adobe RGB High Resolution The GDSN standard requires sales Image px max 4 800 px and marketing images to be square Standard Resolu Longer side min 900 px shaped However in contrast with tion Image max 2 400 px the standard rectangular sales and marketing images can also be saved in Synkka Media 6 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka
7. item 20 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Image 8 Three dimensional trade item represented in six different views face Before photographing the trade item the Default Front of an Item of the trade item must be defined by Package Measurement Rules see section 2 2 All other facings are tak en in relation to the front face and are identified with a numerical extension identifying that face Merchandisable facings are automatically captured as the numerical extension allows multiple images and facings for the same GTIN Planogram image may also be an image of the product s display or tray Such product groups include yoghurts 21 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 3 3 SOUP Image 9 Product display tray facing six different directions By saving a planogram image in Synkka Media one confirms that the image meets the content quality requirements of the service The most essential instructions for the pho tographer are listed below The image only represents one trade item or one display tray The primary image area must not contain props or other trade items The trade item is positioned in accordance with the angle rules Images of box type trade items must be cropped to products edge and represented on a white background e Round and irregularly shaped trade items are cut out of the background and
8. reuse of the GTIN 12 months after the cancelation date 32 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Discontinue Date Date on which the trade yyyy mm dd item is no longer to be man ufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit exception for specialty products e g steel beams 5 Generic images In addition to sales and marketing and planogram images images that are not neces sarily tied to a single GTIN code can also be saved in Synkka Media These are for ex ample lifestyle images Oe Technical quality requirements Note The Finnish recipients recommend that the technical quality would meet the high resolution sales and marketing image specifications see section 2 1 Additional information File formats TIFF JPG PNG Other options can be flexibly add PSD GIF BMP ed 5 2 Generic images metadata Metadata Additional information Applicability Asset Type Generic Mandatory Field of Application Generic Mandatory Image media file Alphanumeric Relates the image to a theme Mandatory theme e g brand name If there are multiple images with the same theme they can be re lated E g Synkka Banner Name Alphanumeric Media file name E g Syn Mandatory kka Banner purple Description Alphanumeric A longer free form text field Optional that tells wh
9. s would look when an operator receives the product and opens the case In addition to the above the file name can list optional underscore separated infor mation The amount of additional information can be one or several The additional in formation should be represented as listed below The additional information values are separated from each other with an underscore underscore Separates the addi tional information from the GTIN code Additional infor Language code fi en etc The language which in mation 1 ISOQ639 format ro en al printed on the facing phabetical that is shown in the im age p Cf underscore Separates the addi 12 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 the GTIN code End availability date month The month ja year mation 2 year Four characters numeri which indicates the ex cal piry date of the image underscore Separates the addi the GTIN code lowed by two numerical characters Additional infor sNN Sequence number three char The use is instructed mation 3 acters alohanumerical later The smalls points to the sequence number and it is fol Note If you supply sales and marketing images to the Swedish market note differences between the requirements See section 8 Examples Note In the examples GTIN refers to the 14 digit GTIN number of the trade item a FRONT BACK p Image 2 Facing of the trade item
10. 2 Sales and marketing images 2 1 Technical quality requirements for sales and marketing images 6 2 2 Content requirements for sales and marketing images 00 7 2P MANM sascaconcatcectecataadoncetaactanetaadencabeacoseatecdacentaacoacetandonentande 8 2 3 Naming sales and marketing IMAQES cccceeceseeeseeeeeeeeseeeseeeseeeens 9 2 4 Metadata for sales and marketing images and trade items 14 2AT Image Mead Nae 15 2 4 2 Trade items saved in the data POOl cccceeeseeeeeeeeeeeeeenees 16 2 4 3 Trade items not saved in the Synkka data pool 05 17 3 Planogram images 19 3 1 Technical quality requirements for planogram image s 608 19 3 2 Content requirements for planogram IMAGES secceeeeeeeeeeeeeeeees 20 3 3 Naming planOgraMm images ccceccsseeceeeeneeeseeeceeeeaeeeseeesueeaeeenaess 22 3 4 Metadata for planogram images and trade ItEMS cccceeeeeeeees 25 341 WAVAQS Madala seisis EER RESE ESENE NEARER SENi 25 3 4 2 Trade items saved in the Synkka data POol cccccseeeeee 26 3 4 3 Trade items not saved in the data POol cccceccceeeeeeeeeeees 27 4 Trade ltem Specifications PDF files 29 4 1 Technical quality requirements cccccccsececeeeceeeeneeeseeeeeueeaeeenaees 29 4 2 Trade Item Specifications PDF files and product metadata 29 4 2 1 Trade Item Specifications PDF file
11. GS1 Finland Oy Digital Asset Specifications Synkka Media Version 2 2 synkka Media Bank Digital Asset Specifications GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Document information Version 2 2 Publication date 2 12 2015 Description These instructions include the digital asset specifications for digital assets to be saved in Synkka Media GS1 Finland working group Lise Lotte Holmberg GS1 Finland Oy Customer working group These digital asset specifications are based on the GDSN standard and the guidelines prepared in the autumn of 2015 by the companies that registered for the Synkka Media customer working group Last name Organisation Maria Ramo Berner Sanna Pasonen Hult Fazer a aia Fea G 2 35 GS1 Finla Version c Ver nd Oy Digital Asset Specifications SYNKA Synkka Media Version 2 2 ontrol C 09 14 GS1 Finland Published 2015 10 12 GS1 Finland 2015 12 02 GS1 Finland Part 2 1 deleted the pixel amount for the shorter side of a hires and standard sales and marketing image and added a minimum pixel amount for the longer side Part 2 2 Note part added regarding Vali doo image specifications Parts 2 4 1 and 3 4 1 deleted word visi bility in the tables from asset visibility Parts 2 4 2 2 4 3 3 4 2 and 3 4 3 delet ed languages from the brand name Part 2 4 3 and 3 4 3 deleted row Brand name Adde
12. Media Version 2 2 2 2 File formats TIFF LZW compressed Image must contain one active clip ping path named Path 1 Transpar ent background Default flatness set ting should be 1 device pixels Image must contain one active clip ping path named Path 1 White background RGB 255 x 255 x 255 Default flatness setting should be 1 device pixels Note If you supply sales and marketing images to the Swedish market note differences between the requirements See section 8 Content requirements for sales and marketing images Before photographing the trade items the default front face of the trade item must be defined For the purposes of the GDSN standard the default front is the side that is used by the manufacturer to sell the product to the consumer in other words the side with markings such as the product name Some product packages have more than one possible front with the same surface area These products can be represented both ver tically and horizontally on the shelves If a product package has more than one possible front the highest side is considered to be the default front The product may be represented in or out of packaging If it is unclear which image is the best the GDSN standard recommends to provide two images of the product The image should be cropped close to the object Note If the supplier provides a sales and marketing image in which the product is rep resented out of packaging
13. al Date asset Is no longer valid Can also be addressed in the file name in format mm yy see section 2 3 25 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 3 4 2 Trade items saved in the Synkka data pool synkka Media retrieves and displays the following trade item information Trade item infor F number Desctiption mation in the data Supplier name sis na number a SNE als euooir under wn Ne of the data supplier under which the base unit and all of its packaging items are stored in Synkka nil code F7260 Global Trade Item Number of the item Must be given as 14 digits long in Synkka Shorter GTIN s must be extended by adding zeros to the beginning a name Describes use of the product or service by the Liisa meena e g multipurpose glue Missoni ltem Description F7130 Item name i e the trade item s complete oroduct specification Fl SV EN Description short F7132 Short trade item name 35 digits FI SV EN Brand Name F 7052 Brand name of the product If the product does not have a brand name manufacturers name must be given Trade Item Marketing F7135 Marketing text of the product Fl If there is a Message and lan need to give the marketing message with several languages user has to fill in all of the messages into this field in Synkka Product scriptor assortment or packaging item End Availability Date F7221 The date from which the trade ite
14. ancelation yyyy mm dd of the launch of a trade item that was never and will nev er be but may have been presented to buyers Allows reuse of the GTIN 12 months after the cancelation date 18 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Discontinue Date Date on which the trade yyyy mm dd item is no longer to be man ufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit exception for specialty products e g steel beams 3 Planogram images A planogram image is an image used to draw planograms for stores in a drawing pro gram The digital asset specifications for the planogram images are based on the GDSN standard maintained by the GS1 community When there are several images the draw ing program can use them to create a three dimensional image 3 1 Technical quality requirements for planogram images A planogram image can be published in Synkka Media if it meets the following technical quality requirements specified in the GDSN standard It is recommended to keep the planogram image file size as small as possible Property Additional information File size Min 20 KB max 400 KB It is recommended to keep the image as small as possible re about 100 KB Colour space s_ sitff R amp B File formats o Tene ot oons n o be at of compression to be at 10 or above The product is rep resented again
15. at the image con tains graphed created the im age media file Creation date yyyy mm dd Tells when the image media_ Optional file has been photo graphed created 33 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Message Copyright Notice Alphanumeric Tells who has the copyright Optional notice of the image media file file can or cannot be used for nstructions for Media Alphanumeric Tells what for kind of use the Optional Use image media file should be used for Digital Asset Access GLN number s Which recipients have ac Optional Control cess to the digital asset Digital Asset Start yyyy mm dd The day on which the data Optional Date recipients have access the digital asset Should be given only if the supplier wants to give visibility to the digital as set on a certain day in the fu ture Digital Asset Public yyyy mm dd The day on which all data re Optional Start Date cipients have access to the digital asset which have been visible to certain recipients only Digital Asset End yyyy mm dd The day on which the digital Optional Date asset Is no longer valid Can also be addressed in the file name in format mm yy see section 2 3 6 Generic files pdf Generic pdf files that are not necessarily tied to a single GTIN code can also be saved in synkka Media These are for example marketing materials 6 1 Technical quality requirements Property A
16. complementary items e g an entree and sides to present the impression of a complete meal May also include an addi tional step such as garnishing icing seasoning or other enhancement May be presented with dif ferent backgrounds and at different an gles G Staged A shot of a product that has been arranged for display in such a way as to provide clear visibility The product may be propped up if necessary for opti mum viewing but it should not be held or used in any way by a person H Held A shot of a product that has been held out for dis play by one hand ora pair of hands When relevant proper grip should be demon strated Apart from the hands and fore arms no part of the 11 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 a Fen item should be visible Worn A shot of a product such as a protective item or ar ticle of clothing which is worn by a person The com plete product should be visible inside the frame but the indi vidual wearing it should be cropped out as much as pos sible Used A shot of a product as it is meant to be used in its ap propriate environ ment Small utensils may be held ina hand or hands and used for their intend ed purpose Family A shot of a number of related products e g matched sets place settings arranged together in a single picture Open Case A shot of a case flaps open that shows how the product
17. d Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 2 4 2 Trade items saved in the data pool If the trade item is in the data pool Synkka Media retrieves and displays the following trade item information Trade item information ao in the Description data data pooi S Supplier name GLN number s ON e Gas s r of the data supplier under which the base unit and all of its packaging items are stored in Synkka GTIN code F7260 Global Trade Item Number of the item Must be given as 14 digits long in Synkka Shorter GTIN s must be extended by adding ze ros to the beginning of the num Functional name F 222 Describes use of the product or service by the consumer e g mul tiourpose glue complete product mene FI SV EN FI SV EN Brand Name F 7052 IF name of the product If the product does not have a brand name manufacturers name must be given Trade ltem Marketing Mes F7135 Marketing text of the product FI sage and language If there is a need to give the mar keting message with several lan guages user has to fill in all of the messages into this field in Synkka Product Indication whether this unit is a base item assortment or packag ing item End Availability Date Time F7221 The date from which the trade item is no longer available from the information provider including seasonal or temporary trade item and services Cancel Date F7241 Communicates cancelation of the launch of a t
18. d chapter 4 2 Trade Item Specifica tions PDF files and product metadata Part 5 1 added PSD to file format Added chapter 5 2 Generic images metadata Part 8 added a mention about cropping the image max 5 from the product Part 2 3 added 0 Not applicable to nam ing character 17 Added oblique top to naming character 18 Added details to nam ing character 19 Parts 2 4 2 2 4 3 3 4 2 3 4 3 4 2 2 4 3 2 Added functional name to the tables Part 5 1 Added GIF and BMP to the file formats Part 5 2 Added Creator Creation Date Media File Marketing Message Copyright Notice Rights Usage Terms and Instruc tions for Media Use Changed Image theme to Image media file theme and added example Changed Media file name to Name and added description Changed Description from being mandatory to being optional Part 6 Changed header Generic PDF files to Generic files pdf 3 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Disclaimer GS1 Finland reserves the right to make changes to this manual GS1 Finland assumes no responsibility for any damage that may arise from the use or misuse of the instruc tions The disclaimer also applies to intellectual property rights violations 4 35 GS1 Finland Oy Digital Asset Specifications Synkka Media Version 2 2 Table of Contents SYNKCA 1 Introduction 6
19. dditional information Max 100 Mt a File type PDF S G O Fonts and other possible Included in the file o e elements 7 Interactive images and videos At present interactive images 3D images 360 images or video files cannot be saved in Synkka Media 34 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 8 Swedish Validoo MediaStore If you provide sales and marketing images to the Swedish market note that Validoo MediaStore only supports hires images with a 300 ppi resolution Furthermore unspeci fied sales and marketing images the 16 character Z in the naming cannot be saved In sales and marketing images the product should be cropped to the edge so that after the cropping there would only be a maximum of 5 empty space around the image shadows reflections included in the image area If you provide planogram images to the Swedish market note that only planograms in PNG format can be saved 35 35
20. edia The metada ta can be either mandatory or optional Part of the metadata is related to the trade item and part is related to the image itself If the trade item GTIN is in the data pool images inherit trade item information from Synkka Product The image metadata can contain in formation about how the trade item is represented in the image or what is the validity pe riod of the image 3 4 1 Image metadata Metadata that the user can manually fill in Metadata Additional information Applicability Asset Type Trade Item Po Mandatory Field of Application Planogram lt Mandatory Basic Information for Can be ad Mandatory planogram images dressed in the file name see section 3 3 Planogram image Can be ad Alternative Mandatory additional information dressed inthe Tray case sensi file name see Display tive section 3 3 Digital Asset Access GLN number s Which recipients have ac Optional Control cess to the digital asset Digital Asset Start yyyy mm dd The day on which the data Optional Date recipients have access the digital asset Should be given only if the supplier wants to give visibility to the digital as set on a certain day in the fu ture Digital Asset Public yyyy mm dd The day on which all data re Optional Start Date cipients have access to the digital asset which have been visible to certain recipients only Digital Asset End yyyy mm dd The day on which the digital Option
21. kka Media retrieves and displays the following trade item information Trade item infor F number Desctiption mation in the data Supplier name ss a number GUN oT e under whic he of the data supplier under which the base unit and all of its packaging items are stored in Synkka ni code F7260 Global Trade Item Number of the item Must be given as 14 digits long in Synkka Shorter GTIN s must be extended by adding zeros to the beginning of the number consumer e g multipurpose glue Item name i e the trade item s complete product specification Fl SV EN Description short F7132 Short trade item name 35 digits FI SV EN Brand Name F 7052 Brand name of the product If the product does not have a brand name manufacturers name must be given Trade Item Marketing F 7135 Marketing text of the product Fl If there is a Message and lan need to give the marketing message with guage several languages user has to fill in all of the messages into this field in Synkka Product scriptor assortment or packaging item End Availability Date The date from which the trade item is no Time longer available from the information provider including seasonal or temporary trade item and services 30 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Cancel Data F7241 Communicates cancelation of the launch of a trade item that was never and will never be but may have been presented
22. lity requirements are listed below The produc s best before date is not shown in the image The product looks presentable in the image it is not deformed dirty or dusty and the packaging is intact There is no unnecessary gloss on the surface of the product The image has a large depth of field Sufficient lighting has been used The image has realistic and neutral shadows and reflections The colors are rich and balanced and match the product s PMS colors If a PMS color or rights to it are not available the users must compare the color to color samples as accurately as possible or list the exact RGB values of the color The image is not out of focus The image has not been made excessively sharp by image processing The image has not been manipulated interpolated to increase the pixel size causing loss of details and sharpness There is no Moir pattern in the product label Moire is a phenomenon in which the dots in the label interfere with each other and cause uneven gradation and a stripe pattern in the image The image shows no signatures or watermarks No alpha channels or other masks have been used in image processing Main image The Finnish data recipients require that suppliers define a main image for each product sales and marketing The main image defines which image the image supplier prefers the data recipients to use e g in marketing or in an online store One trade item identified with a GTIN code ca
23. m is no Time longer available from the information provider including seasonal or temporary trade item and services Cancel Data F7241 Communicates cancelation of the launch of a trade item that was never and will never be but may have been presented to buyers Al lows reuse of the GTIN 12 months after the cancelation date Discontinue Date F 7242 Date on which the trade item is no longer to be manufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit ex ception for specialty products e g steel beams Indication of the GS1 Global Product Classifi Category Code cation GPC brick level Indication of target market country for Code which the supplier makes the item available Access Control list Companies GLN name which are able to see this item GTIN and digital published un der it However if the user has restricted the 26 35 guage GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 3 4 3 Trade items not saved in the data pool lf planograms are saved in Synkka Media on trade items that are not in the Synkka data pool the user has to enter mandatory identifying item information Optional trade item information can also be added Mandatory trade item information Attribute name F number Description Additional infor in the da mation Supper ame tem_ GTIN code F7260 GTIN code Fu
24. mplete product specification Brand name of the product If the product does not have a brand name manufacturers name must be given Trade Item Unit F7158 Indication whether this unit is Descriptor a base item assortment or packaging item 31 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Target Market Indication of target market Target Market Country Code country for which the data Country Code supplier makes the item available Access Control list Companies GLN name which are able to see this item GTIN and digital pub lished under it However if the user has restricted the visibility of digital assets the assets may not be visible to the companies on the access control list Optional trade item information Attribute name F number Description Additional infor ta pool F7130 Item name i e the trade tion item s complete product specification digits Message and lan uct guage GPC Classification F7114 Indication of the GS1 Global Code List Category Code Product Classification GPC brick level End Availability Date F7221 The date from which the yyyy mm dd Time trade item is no longer available from the infor mation provider including seasonal or temporary trade item and services Cancel Date F7241 Communicates cancelation yyyy mm dd of the launch of a trade item that was never and will nev er be but may have been presented to buyers Allows
25. n have a maximum of one main image 8 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 2 3 Naming sales and marketing images A significant portion of the GDSN standard on sales and marketing images concerns naming practices of the files The naming specifies the trade item and how it is repre sented If the trade item has been saved in the Synkka data pool the image file has been named in accordance with the standard and the image adheres to the Synkka Media digital asset specifications the image can be published in the media bank without man ual work phases If the naming is different than the standard requires the supplier en ters the mandatory information manually in the Synkka Media user interface When a data recipient downloads a sales and marketing image from the system the file name follows the standard naming practice regardless of the suppliers original file name The naming practice is described in the tables below name the trade item 1 Underscore Separates the addi tional information from the GTIN code A Still shot product sin File Nature Type gle GTIN Standard Still shot product single GTIN with Supporting Ele ments in Image Standard see character 19 Still shot product sin gle GTIN High Reso lution Still shot product sin gle GTIN with Sup porting Elements in Image High Resolu tion see character 19 Undetermined Facing indicator
26. nctional name F7222 Describes use of the product koner going to be or service by the consumer changed to optional multipurpose glue later Trade Item De F7130 som name i e the trade FI scription item s complete product specification Brand Name F 7052 Brand name of the product If the product does not have a brand name manufacturers name must be given Depar Item Unit F7158 Indication whether this unit is Depar a base item assortment or packaging item Target Market F 122 Indication of target market Target Market Country Code country for which the data Country Code supplier makes the item available Access Control list Companies GLN name which are able to see this item GTIN and digital pub lished under it However if the user has restricted the visibility of digital assets the assets may not be visible to the companies on the access control list 2 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Optional trade item information Attribute name F number Description Additional infor in the da mation ta pool tion item s complete product specification digits Trade Item Marketing F7135 Marketing text of the prod FI Message and lan uct guage GPC Classification Indication of the GS1 Global Category Code Product Classification GPC brick level End Availability Date F7221 The date from which the yyyy mm dd Time trade item is no longer available
27. o not conflict with the GTIN allocation rules should be identified with A for Alternative If the GTIN is unique to a display or tray the image will be named using the display tray GTIN as well as the inner product GTIN followed by its appropriate identifier T for tray D for display and A for alternate The naming practice is described in the table below 23 35 GS1 Finland Oy Digital Asset Specifications SYNKA Synkka Media Version 2 2 Alternative Describes how the trade item is repre Tray sented Used only if needed Display 07541230123457 1 07541230123457A 1 Image 11 On the left the image has a default printing and on the right the image has an alternative printing A 06400001001237 1 064000010012441T 1 Image 12 On the left the tray is named by the wholesale package GTIN code and on the right side by the consumer package GTIN code and identifier T This is an illustra tion example and the images are in 3D format 06400001001251 1 06400001001268D 1 Image 13 On the left the display is named by the wholesale package GTIN code and on the right side by the consumer package GTIN code and identifier D This is an illustra tion example and the images are in 3D format 24 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 3 4 Metadata for planogram images and trade Items The user gives metadata to planogram images published in Synkka M
28. onsumer changed to optional e g multipurpose glue later Trade Item Descrip F7130 Item name i e the trade FI tion item s complete product specification Brand Name F 7052 Brand name of the product If the product does not have a brand name manufacturers name must be given scriptor a base item assortment or packaging item 17 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Target Market Indication of target market Target Market Country Code country for which the data Country Code supplier makes the item available Access Control list Companies GLN name which are able to see this item GTIN and digital pub lished under it However if the user has restricted the visibility of digital assets the assets may not be visible to the companies on the access control list Optional trade item information Attribute name F number Description Additional infor in the da mation ta pool Trade Item Descrip F7130 Item name i e the trade SV EN etc tion item s complete product specification digits Trade Item Marketing F7135 Marketing text of the prod FI Message and lan uct guage Category Code Product Classification GPC brick level End Availability Date F7221 The date from which the yyyy mm dd Time trade item is no longer available from the infor mation provider including seasonal or temporary trade item and services Cancel Date F7241 Communicates c
29. pecifications SYNKCA Synkka Media Version 2 2 2 4 1 Image metadata Metadata that the user can manually fill in Metadata Content Applicability Trade Item Image of a trade item Field of Applica Sales and Mar Image for sales and marketing Mandatory tion keting ourposes Basic Information Can be ad File Nature Type hires stand Mandatory for Sales and Mar dressed in the ard keting Images file name see section 2 3 Facing Indicator Angle Identifier Packaging Optional Additions Can be ad Language in which the facing is Optional for Sales and Mar dressed in the printed keting Images file name see section 2 3 Yes No Can be given to Sales and Mar keting images onl Access Control the digital asset Digital Asset Start yyyy mm dd The day on which the data re Optional Date cipients have access the digital asset Should be given only if the supplier wants to give visibil ity to the digital asset on a cer tain day in the future Digital Asset Pub yyyy mm dd The day on which all data recip Optional lic Start Date ients have access to the digital asset which have been visible to certain recipients only Digital Asset End yyyy mm dd The day on which the digital as Optional Date Can also be ad set is no longer valid dressed in the file name in for mat mm yy see section 2 3 Description Alphanumerical Can be given in several langu Optional field ages 15 35 GS1 Finlan
30. rade item that was never and will never be but may have been presented to buyers Allows reuse of the GTIN 12 months after the cancelation date 16 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 Discontinue Date Date on which the trade item is no longer to be manufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit exception for specialty products e g steel beams GPC Classification Cate Indication of the GS1 Global gory Code Product Classification GPC brick level Target Market Country Indication of target market Code country for which the data supplier makes the item available Access Control list Companies GLN name which are able to see this item GTIN and digital published under it However if the user has restricted the visibility of digital assets the assets may not be visible to the companies on the access control list 2 4 3 Trade items not saved in the Synkka data pool If sales and marketing are saved in Synkka Media on trade items that are not in the Synkka data pool the user has to enter mandatory identifying item information Optional trade item information can also be added Mandatory trade item information in the da mation ta pool eT eae o tem tem GTIN code F7260 GTIN code Se Functional name F7222 Describes use of the product Is going to be or service by the c
31. represented on a transparent background e Round and irregularly shaped trade items can also be cropped to products edge and represented on a white background Naming planogram images A significant part of the GDSN standard on planogram images concerns naming practic es of the files The naming specifies the trade item and how it is represented If the trade item has been saved in the Synkka data pool the image file has been named in accordance with the standard and the image adheres to the Synkka Media digital asset specifications the image can be published in the media bank without man ual work phases If the naming is different than the standard requires the supplier en ters the mandatory information manually in the Synkka Media user interface 22 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 When a data recipient downloads a planogram image from the system the file name fol lows the standard naming practice regardless of the supplier s original file name The naming practice is described in the tables below Position in file Content Clarification name GS1 article number Point Separates the GTIN code and the image type Front Facing indicator Left Top Back Right Bottom Examples MUUN a 4 06414501406614 2 06414501406614 3 06414501406614 1 Image 10 Marinol bottle represented from the left above and front GTINs with multiple graphic layouts that d
32. s metadata 0 29 4 2 2 Trade items saved in the Synkka data PoOol cccceseeeeee 30 4 2 1 Trade items not saved in the data POOl ccccceseeeeeeeeeeees 31 5 Generic images 33 5 1 Technical quality requirements ccccceceseeeceeeeeeeeneeeeeeeeseeeseeeeees 33 5 2 Generic images Metadata cccccceccccsecccceeeecceeeeeeeeeesseeeesseeeesseees 33 6 Generic PDF files 34 6 1 Technical quality requirements cccceeccseecseeeceeeeseeeeeeeeeeeeseeeeees 34 Interactive images and videos 34 swedish Validoo MediaStore 35 5 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 1 Introduction Digital assets saved in Synkka Media are transferred as they are to recipients like retail ers wholesalers and food service operators The quality of the digital assets to be transferred is automatically assured during saving In the automatic assurance process the system confirms for example that the file for mat and size meet Synkka Media s technical quality requirements By saving digital as sets in Synkka Media the image supplier also confirms that the material meets the con tent quality requirements of the service These instructions include the digital asset specifications for digital assets to be saved in synkka Media The instructions cover product images for sales and marketing purposes product images intended as planogram images generic
33. st a white or light grey background The image is cropped to the edge of the product with no empty pixels around the edges Must be alpha channel compat ible If the product is not rectan gular it is recommended to use the PNG format cut the product out of its background and use a transparent background Note If you supply sales and marketing images to the Swedish market note differences between the requirements See section 8 19 35 GS1 Finland Oy Digital Asset Specifications SYNKCA Synkka Media Version 2 2 3 2 Content requirements for planogram images All products that are produced in a package should be represented with up to six 6 views of the In Package consumer pack with three 3 views as a minimum straight on front straight on top and straight on left side views An additional straight on front view of an inner pack should be available when appropriate lf the trade item can be stacked on the shelf either vertically or horizontally it is natural to provide more than three 3 images Typically such trade item groups include nappies and biscuit packs ltems that are not produced in a package such as hammers must be represented with the same above three 3 views Planogram images of trade items are always taken directly from the front without an an gle or plunge angle Kuva 6 Different sides of the trade item p i 16GB SD Card FRONT 1 Image 7 Two dimensional trade
34. to buyers Al lows reuse of the GTIN 12 months after the cancelation date Discontinue Date F 7242 Date on which the trade item is no longer to be manufactured Allows reuse of the GTIN after 48 months with the explicit exception of Apparel being 30 months and the implicit ex ception for specialty products e g steel GPC Classification F7114 Indication of the GS1 Global Product Classifi Category Code cation GPC brick level Target Market Country F7122 Indication of target market country for Code which the supplier makes the item available Access Control list Companies GLN name which are able to see this ttem GTIN and digital published un der it However if the user has restricted the visibility of digital assets the assets may not be visible to the companies on the access control list 4 2 1 Trade items not saved in the data pool lf trade item specifications are saved in Synkka Media on trade items that are not in the Synkka data pool the user has to enter mandatory identifying item information Optional trade item information can also be added Mandatory trade item information in the da mation ta pool a lla tem GLN number Provided by the sys tem GTIN code F7260 GTIN code Le Functional name F7222 Describes use of the product Is going to be or service by the consumer changed to optional e g multipurpose glue later Trade Item De F7130 Item name i e the trade FI scription item s co
Download Pdf Manuals
Related Search