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        CATALOG CHOICE MERCHANT ACCOUNT USER MANUAL
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1.       If you exclusively mail to businesses  you can indicate this by selecting the Require  company name checkbox  If this is selected  consumers will see the Company Name  field when they sign up for the service  Consumers can add Company Name to any  address in their account  We suggest you add a note to the Introduction text to indicate  that your address should include your Company Name if you are a business     What the member sees  Here is an example of Cheese Baseball Cards introduction  text and image  as displayed in a member account  Note the frequency options offered     Cheese Baseball Cards    Postal  amp  Privacy Email Preference  Preference    You subscribed on September 20  2010   Emails will be sent directly to    O Holiday only   Fourth of July  and other  summer holidays do not have mailings       Spring Fall Collection  lt     frequency options     All Postal Mail       Notification Options  You have the option of receiving an email in real time when a  user submits their mail preference  If your website offers a form based submission   enter the URL to request that we submit mail preferences to the form     If you do not wish to receive real time notifications  leave the Method set to None     Notification Options    As a supplement to downloading your customer s mail pereference  data  Catalog Choice can also notify you when a user changes their  preference  We offer three options     None  When set to  None   this feature will remain turned off    Emai
2.     Example   Create incremental data in a compressed  password protected zip file     https   catalogchoice org merchant download email abc def com amp password thisPass  word amp pending 1 amp zip 1 amp zip password thatPassword    3  File Structure    Your Catalog Choice file is formatted to easily incorporate into the merge purge process   We have developed our file structure with input from service bureaus and merchants     Frequency File Structure  The following describes the file layout for merchants offering  frequency options     e Each line will be marked with a type  either    Master    or    Child     When a member  chooses a frequency option  a child record or records are created    e Each line in the file will have new    mail instructions    valid for the Master record  It will  say  Out    In  or  Frequency     e Amaster record of    Out    means the user doesn t want  any  of these catalogs   s Amaster record of    In    means they want all of the catalogs   e Amaster record of  Frequency  means the processing party needs to check for child  records   e These child records will have two new columns that are only relevant for a child  record   Offer name  and  Drop   If the Offer name drop corresponds to your current  mailing  that record will be added in    e There will be one child record per offer name   drop as defined by the selected mail  preference     Merchant Account Manual 24  Copyright Catalog Choice  Inc           Choice    To process the data in t
3.    CATALOG CHOICE  MERCHANT ACCOUNT    USER MANUAL    December 1  2010    Copyright 2010 Catalog Choice  Inc     Confidential     Not for Distribution    F     ety  Choice    TABLE OF CONTENTS    I  ACTIVATE YOUR ACCOUNT             ccccceccceceseeeeeeceeseneeeneenseenesenesenscesenesenenaeees 3  Te Edel in  3  A    COMMIT  YOUR ACCOUN erora a a EA A E E A AE 3  3  CALS Your e TEE 6  I  WELCOME    ssasasnnnnnnnnnnnnsnnnnnnnnnnnnnrnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnennnnnnnenn ennenen nnmnnn 8  1  Welcome to Your Secure Account    8  Il  MANAGE CATAL OG  ees ERREREN RER ERR EREE eseneeenscseenesenseensoneseneseneaaeees H   ER nee ge E Din an Y sessioni renren eia E abace aces EEA ERNE SE 9  Oe  PUCCIO ME 11  4  Set Frequency Options              cccccccccccecceeeeseeceeeceeeneeceeeeecseeeseeeeueeeeseeeeueeseeseeseeesueseeetseeaeeees 16  DO Email SUDSGNPUOIS gereegelt been de EAA ASE EEE 19  IV  DOWNLOAD srscsescciscsncecnsstecaanccauscveaanteansanvsisseaneeancacuudusatuestensamaneedadsosseuswaaseans 20  1s Downloading Your E 20  2  Automation of File Download    24  3 Jaeger Ee 24  4  Acknowledgement Email Address              cccccceccceceseceeeeeeeeneeeeeeeeeeseeeseeeeueeaeeseeeaeeeaeeseeeseeeaeeees 26  V   GAN A EE 27  VI  EDIT PROFILE ieccecacczavccszcceaceacessceesaanccequeasenvecsscoaneornseincensccasasnecatczecessssaneastese 27  1  Change Organization Information               cccccccccceeeeceeeeeeeeeeeeeeeeeaeeeaeeeeeeesseeeseeeseeeeseeeseeeseeeeaaes 28  CR   a A
4.  Introduction  Cheese Baseball Cards is participating in  Catalog Choice and will be honoring your  mail preference request     Please visit our online Baseball Card Store to  continue shopping for our hard to find cards     This text is displayed on the screen where our members set their mail preferences   Click here to see an example usage from Cuddledown    Confirmation  Cheese Baseball Cards will be honoring your  request made through Catalog Choice     We are committed to reducing our impact on  the environment and print our catalogs on  easily recyclable soy inks in the US     This text is displayed on the confirmation screen shown to our members  after they  have set their mail preference    Help finding the   You can find the customer number on the  customer number    back of the catalog highlighted in blue        Require a customer number or Company Name  We recommend that you check     Require customer number    option only if you exclusively mail catalogs with customer  numbers  Click the box to require a customer number     the member won t be able to opt  out without it     Help finding the   You can find the customer number on the  customer number  back of the catalog highlighted in blue     Provide instructions to help our members identify the location of the customer     m number printed on your delivered catalogs   E Require customer number for the opt out request        v Require company name        Merchant Account Manual 13  Copyright Catalog Choice  Inc  
5.  can customize almost everything with in the choice tab    S     S  S    Please select your mail preference       All catalogs    Frequency    Options   Holiday only      Spring Fall Collection    No catalogs          33    Merchant Account Manual  Copyright Catalog Choice  Inc        Level 1  Mail Contact Method  Contact form      Back  Our Catalog    Identify  Required fields  N       N     N          All catalogs    Please complete the following     Address 1    Address 2  optional   City  Zip Code    Customer Number    The contact form can include Customer Number and email address  in addition to  the basic address elements     Title  Sub Title    Confirmation Text    Merchant Account Manual       Level 1  Mail Contact Method  Confirmation Page    Our Catalog D    You can customize almost everything with in the choice tab  environments        Thanks  Your mail preference was saved     Preference  All catalogs  Address  Jane DoeHometown  AL 12345    123 Main Street    Close this window to continue shopping or return to follow us in  other ways     34    Copyright Catalog Choice  Inc        Level 1  Email Contact Method  Contact Form       Back  Tite   Our Email Updates    Sub Tit  You can customize almost everything with in the choice tab  UU  TUE   environments     Identify    E  Require feas D          The Email contact form can include first name  last name  address  and zip code     Level 1  Email Contact Method  Confirmation Page       Tte Our Email Updates H    Sub T
6.  click subscription service  shown below  will  appear on your mail preference page below your Company  message         GO PAPERLESS   SIGN UP FOR EMAIL NEWS    Discover new products and special offers  Emails are  delivered directly to you domain com     Once a registered Catalog Choice member subscribes to your  email news  we will provide you with their registered email  address and other information required in your email subscription  form     This is a Catalog Choice Premium Service  The Email  Subscription fee is  0 20 per subscription for unlimited use  To  activate the service  select the    Activate    button below  You can  deactivate the service at anytime  Email addresses obtained  through this service may only be used to deliver your catalog s  email news  The addresses may not be rented  sold or traded     Please enter the URL of your page where consumers opt in to  receive email marketing messages  This URL must have a form  on the page that will accept an email address  Catalog Choice  will use this form to deliver opt in email addresses           Email Opt in Form URL  hitp   www cheesebaseba    Simply add your email opt in form URL at the bottom of the page and select  Activate  A link is provided to review our Terms of Service     Merchant Account Manual 19    Copyright Catalog Choice  Inc     r     cg  Choice    Email Opt In Form URL     By activating email subscription you agree to the T amp S       IV  Download    This section provides information on do
7.  ll land on the Welcome page  Use the tabs along the top of the  Welcome page to access the essential features of the site  You can click the links on the  top left hand of the page for help or more information  At the bottom of the page you will  find links to our terms of service  security and privacy policy    Logged in as Jen Fortier Acting as Cheese Enterprises  Logout     Welcome  Cheese Enterprises     You are now logged into your Catalog Choice merchant account  from which you  may       NEW Offer email opt in on your mail preference page  with our Email Subscription service  F     Download your customers  and prospects  mail preferences  from the download section Follow us on Twitter     Manage your catalogs  in the catalogs section    Define your catalog mail frequency options  in the catalogs section      Manage your account and contact details  including your password   in the profile section    For any questions  please dont hesitate to email us or call us at 510 527 9449        Merchant Account Manual 8  Copyright Catalog Choice  Inc        Choice       lll  Manage Catalogs    This section provides instructions to upload information about your catalogs  set  frequency options  and view statistics we collect about why members are setting a mail    preference for your catalogs     1  Dashboard Summary    Click on Manage Catalogs tab  The dashboard is a one stop shop for adding and  managing content that our members see when they click on your catalog s   The  dash
8.  trigger objects with the CSS class    expose choice tab    to display the  CPC window inside of your pages  Below are HTML examples for triggering the  CPC from text links  images  buttons and div      lt a class  expose choice tab  href     gt  Link Text  lt  a gt    lt button class  expose cho1ce tab  gt foo lt  button gt     lt div class  expose choice tab  gt     lt  div gt     lt img class  expose choice tab  gt     lt  img gt     The javascript code we provide will automatically detect if the CPC is deployed  on http or https pages  and will load from the correct protocol on our servers  This  ensures your users will never see browser security warnings when navigating  for  example  from unsecured product pages to secured shopping cart pages     Merchant Account Manual 39  Copyright Catalog Choice  Inc        Vill  Our Services    This section reviews our entire suite of services to help connect consumers and  companies without the use of paper  Click on any of the links for a brief  summary about the individual service     Welcome Manage Catalogs L Edit Profile    Our Services Listen in on our paperless tweets     Catalog Choice specializes in connecting companies and consumers to reduce unwanted mail and  go paperless     We have developed a suite of services that supports our mission of reduced paper use in direct  marketing     Consumer Preference Paperless Merchandising  Services Tools    Catalog Choice Mail FreD Catalog Widget   Preference Make your website porta
9. Cheese_Emerprises_2008 12 02_08 19 csv 1 download  19 Nov 15 37 CC_Cheese_Enterprises_2008 11 19_ 15 37 csv 1 download    19 Nov 15 34 CC_Cheese_Emerprises_2008 11 19_ 15 34 csv 0 downloads       VI  Edit Profile    If you need to edit profile information such as your contact information  login  or  password  click on Edit Profile     Merchant Account Manual 27  Copyright Catalog Choice  Inc     F     eza  Choice    1  Change Organization Information  You may update the name or address of your organization    Manage Catalogs Our Services    Edit your account    Listen in on our paperless tweets     Your organization     Cheese Enterprises   Follow us on Twitter    123 Berkeley Ave    City Berkeley  State California    Zip code 12345       2  Edit URLs    Your internet URLs  we display these on our site     Online shopping http   catalogchoice org      Customer service    Privacy policy       3  Change Login and Password    If you wish to add a login for another person in your company or your Service Bureau   clicek    Add Another Login    from the Profile page  To change your login  delete the old  email address and enter a new email address  Click Edit next to your name and make  the necessary changes as shown below  We will also send periodic email updates to  this address     Merchant Account Manual 28  Copyright Catalog Choice  Inc        Choice       Login information     Add Another Login     you   you yourcompany com Edit       After selecting Edit  if you wish to chan
10. O E EE 28  3  Change Login and Password             cccccccceecceececeeeceeeeeeeeceeeseeeeeeeeseeeseueeeeeseessueeseeeseeesaneeaeeeeas 28  4  Change Contact Information               cccccccccecccseceseeeceeecueceueeceeeseueesseeseeeseueceueeseeeseueeseeeseeesenees 30  VIII  CONTACT PREFERENCE CENTER               ccccccsscssecseeceseeeeseneseneeeneeeneees 31  Design E TEE 31  CPC Design Guideline Checklist             cece ceccecececeeeeeeeececeseeeeeeceseeeseueeeeeeseeeseueeseeeseeesseeeaeeeeas 37  Deployment Guidelines                ccccccceccseeceeecceeeceeecauecsueeseeesuecseesaeesuecsueeeaeeseeessusesaeesseessassaaeeses 38  VIL OUR SERVICE EE 40  IX  CONTACT CATALOG CHOICE 1 00    ccceeccceeeeeeneeneeenesenseeeseneseneeeeeenenenes 40  Merchant Account Manual 2    Copyright Catalog Choice  Inc           I  Activate Your Account    Thank you for participating in Catalog Choice  If you   ve already activated your account   please Log In using your email address and password at    htips   www catalogchoice org merchants  The login button is located in the upper right  corner of the website     Activating an account is easy and should take less than fifteen minutes  To activate an  account  you will need to have one of our merchant account managers send you an  invitation email  If you need assistance setting up your account  please contact us at    merchantservice catalogchoice org     1  Invitation Link    Once you contact Catalog Choice to activate your account  we will 
11. ame    14  Last Name  15  Source Key Code  16  Choice description  17 _ Sharable Info  18  Type  19  Mail Instruction  20  Offer Name  21 Drop    22 Acknowledgement email    23  Company Name       Merchant Account Manual  Copyright Catalog Choice  Inc     Master Record    Cheese Baseball Cards    22049  Jonn Q Public    13274 Holly Meadow Lane    Apartment 1  Oak Hill   CA   94117   US    Fri Oct 05 11 26 09  Prefer not to answer    Jonn   Public   N A   Twice a Year  no   Master  Frequency    k    Child Record 1    Cheese Baseball Cards    22049  John Q Public    Apartment 1  Oak Hill   CA   94117   US    Jonn   Public   N A   Twice a Year  no   Child  Frequency  Summer   2    thanks 12345 123456 catalogchoicemail arg    The Q Company    The Q Company       Frequency Example    13274 Holly Meadow Lane    Fri Oct 05 11 26 09 2007  Prefer not to answer    Look for all Master records with Mail Instructions    In    and add these names   Look for all Child records with the Offer Name and Drop Codes that correspond    D    Cheese Baseball Cards  222767253   John Q Public   13274 Holly Meadow Lane  Apartment 1   Oak Hill   CA   94117   US   Fri Oct 05 11 26 09  0700 2007  Prefer not to answer   Jonn   Public   N A   Twice a Year    Frequency    thanks 12345 123456 catalogchoicemail org       Child Record 2  Cheese Baseball Cards  22049  Jonn Q Public  13274 Holly Meadow Lane  Apartment 1  Oak Hill  CA  94117  US  Fri Oct 05 11 26 09 2007  Prefer not to answer  Jonn  Public  N A  T
12. ant Account Manual 37  Copyright Catalog Choice  Inc     F  N   eza  Choice    Deployment Guidelines    This section documents the deployment of the Contact Preference Center on  your website s   To configure your Contact Preference Center  please work  directly with your Catalog Choice account manager     Once the CPC is configured with your contact methods  deploying the CPC is as  simple as inserting 4 lines of HTML into your page template  You can display the  CPC on every page of your site  or on selected pages  In general  we  recommend deploying the CPC on every page on your website so that your  users are consistently one click away from your vital contact information     The deployment process has a few simple steps     1  Configure CPC with your preferred contact methods and visual tweaks   work with your Catalog Choice Account Manager to complete this    2  Decide how you want to display and trigger the CPC in your website   There are two options   a  Display a tab anchored to the left or right of the browser window   b  Trigger the CPC from text  a button or image inside your HTML   3  Copy the CPC deployment HTML code into your HTML page templates   Ensure that you include the CPC_CODE_ID into the deployment code   4  Test the deployment on your development or staging websites   5  Once you re satisfied with how the CPC functions  deploy it to your  production website     To deploy the CPC with a tab anchored to the left or right of the browser  place  the follow
13. ble by turning  Provide superior customer service by your product feed into a word of mouth  honoring Catalog Choice member marketing program    preferences    Digital Catalog   Email Opt in Service Expose your brand and catalog design  Reach a high quality  self selecting to the online shopper  group for email communications    Hosted Preference Service    Provide superior customer service by  offering consumers mail preference  choices on your website       IX  Contact Catalog Choice    If you are having trouble using any aspects of the service  please contact  Chuck Teller at chuck catalogchoice org or  510  527 9449 or  April Smith at april smith catalogchoice org  802  496 5547     We welcome feedback on how we can improve the site for your benefit     Merchant Account Manual 40  Copyright Catalog Choice  Inc     
14. board lists the features you   ve enabled using green checks and red Xs and tracks  various Statistics that are updated in real time     x     Manage your catalogs     i Manage Catalogs      Use this area to manage the information and branding associated with your catalogs displayed within  Catalog Choice  The dashboard for each catalog title shows the features you have enabled    and  those that you have not configured yet    To get the most out of your Catalog Choice account  we    encourage you to configure all the available options    Cheese Baseball Cards     Edit catalog   Set frequency options   Email subscriptions    220 mail preferences  255 website click throughs  39 survey respondents    1 email subscriptions    Summary Statistics       Frequency options    weblinks      Catalog cover E introduction text     online catalog    Confirmation text  Le Email subscriptions    Cheese Bluegrass Bel        Edit catalog   Set frequency options   Email subscriptions    47 mail preferences  website click throughs  survey respondents    email Subscriptions    Merchant Account Manual  Copyright Catalog Choice  Inc          Summary Statistics       Frequency options     Web links   3 Catalog cover     introduction text    Online catalog   Confirmation text  bs Email subscripbons    F    Klee    2  Statistics    Click Statistics on the dashboard  The drop down menu tracks the use of frequency  options and allows you to view statistics we collect on why members are opting out of  y
15. ce options is the order displayed on the site  The options are presented to the  member after the text       want to receive     By clicking the arrows  circled below  you can  change the order of the option     No catalogs    is always first  and    All catalogs    is always  last     Deleting or editing a frequency option  You can easily delete or edit options using the  Edit link and Trash Can icon  Please note that you cannot delete or edit the default    No  Catalogs    and    All Catalogs    option  If you edit a preference  Catalog Choice will notify  members of the change  If you delete an option  you must reassign those members to a  new option  and we will notify them of the change     No catalogs 208 active preferences    Holiday only 0 active preferences  Sale only    All catalogs       Creating a new frequency option  Clicking New option brings you to the frequency  options for that catalog  To set a new option  choose a title that our members will see  and then describe exactly how many catalogs they will receive if they select this option     Merchant Account Manual 17  Copyright Catalog Choice  Inc        Offer Codes  The offer code is a mailing instruction specific to each frequency option    It consists of an    offer name     ie  Summer Sale  and    drop number     ie  1   which is  written to your file for each frequency request  This tells your service bureau the exact  mailing a member should receive if he or she selected a frequency option  You can  des
16. dress for the merchant account  We  recommend that you change your personal Catalog Choice account email address by  simply clicking My Profile  then Change Login     Click Confirm your Account at the bottom of the page to submit the data  You must  agree to our Terms of Service to proceed  If you d like to discuss the Terms of Service in  greater detail  please do not hesitate to contact us     If some of your titles are not listed under Your Catalogs  please notify us so that we may  add them        Email address  chu       Password        Type it again     Your catalogs   Confirm the catalogs we have on record for you     mM Cheese Baseball Cards    Cheese Bluegrass Belt Buckles    f you have additional catalogs  please contact us and we will a   gt couni    Contact person     Should we need to getin contact with you          Chuck Teller       Big Cheese       555 555 5555       Fax        Email address  chuck teller realius com       laccept the Merchant License       Merchant Account Manual 7  Copyright Catalog Choice  Inc        Il  Welcome    Catalog Choice for Merchants is a secure and easy to use service that allows catalog  merchants to honor consumer mail preferences  The service provides your company  with a merchant account  including on demand access to an electronic file of your mail  recipients  mail preferences and a host of features to let you personalize your catalog   s  appearance on the site     1  Welcome to Your Secure Account    After logging in  you
17. e  if you have one        Upload an image of your catalog cover  You can upload an image that will be  displayed to members when they view your catalog  Click Browse to locate your image  file  images must be less than 1MB in size but may be in any format  The aspect ratio  should be 4 5     Tip  To remove an image  click Remove existing image then Save at the bottom of the  page  You must remove the image before adding a new one     Catalog Cover Image    Promote your brand by uploading an image of your catalog cover   which will be displayed along with your catalog title throughout Catalog  Choice     Please choose an image to upload     Browse       Any image file  jpg  pna  gif  less than 1MB in size   The image will be automatically resized  The aspect ratio should be 4 5  e g  100px    wide and 125px tall   The image will be overlaid on white background     L Remove existing image       Merchant Account Manual 12  Copyright Catalog Choice  Inc         eg  Choice    Customize the text members see when they click on your catalog  Our members  view the introduction text when they establish a mail preference for your catalog  They  view the confirmation text after submitting their preference  You can also include  instructions on where to find the customer number        Customization Options    Use the fields below to customize the text that we display on certain  screens in Catalog Choice associated with your catalog  Each field can  contain a maximum of 350 characters    
18. email message  will be delivered inside the consumer s Catalog Choice account  The subject line  of the email message will be the text displayed in the member s activity feed  dashboard on their account Welcome page  Members can choose to have these  emails forwarded to their inbox  A permanent record of your email will remain in  the Catalog Choice members account associated with your company     Currently  you must use your email service to send these messages  Your email  program analytics will work for these messages as well  Catalog Choice does  not screen these messages  but we are happy to preview them if you think this  would be useful for you     V  Archive    To access your historical files  click Archive  Here  you can keep track of the date you  generated your file and the number of times you ve downloaded it  Click on a file to  download it     _ oF  Catalog  Choice       Manage Catalogs    Your current file  Listen in on our paperless tweets   Mail preference data file generated on 04 May 10 07  CC_Cheese_Enterprises_2009 05 04_10 07 zip    Historical Files Follow us on Twitter    Date File Name   of downloads    03 Mar 07 53 CC_Cheese_Enterprises_2008 03 03_07 53 zip 1 download  05 Jan 11 26 CC_Cheese_Emerprises_2009 01 05_11 26 zip 1 download  05 Jan 11 24 CC_Cheese_Enterprises_2008 01 05_11 24 zip 1 download  03 Dec 08 04 CC_Cheese_Emerprises_2006 12 03_08 04 zip 1 download  02 Dec 08 21 CC_Cheese_Enterprises_ 2008 12 02 08 21 csv 1 download  02 Dec 08 19 CC_
19. er state color  You can provide HEX values  to change the colors    3  You can provide an image for the entire browser tab  You  must provide standard and hover state images     SSOUSIOJOld JOBWU0OD    Merchant Account Manual  Copyright Catalog Choice  Inc     31    CPC Home Page          Title Stay in touch with us  Sub Title Choose what works best for you    Level 1  Contact method    Request or Cancel Catalogs  Choose when to receive catalogs  or immediately cancel  catalogs     ES Subscribe to Email Updates    oe     Email quick signup      Sut       Receive our email and save paper  Unsubscribe with  one click                    Our Blog iCatalogs  Read what s on our mind  Less paper  more social   Level 2 get an iCatalog   Contact method  Facebook Twitter  Join our fan page  de Follow our paperless  tweets   Level 3 _ Need help  contact us at 510 527 9449 or merchantservice  catalogchoice or  Contact method p    7  ar 1       Border Background    Merchant Account Manual  Copyright Catalog Choice  Inc     32       aog  Choice       Level 1 Contact Method    The top level contact methods in the CPC are mail and email  The mail  preference includes frequency options that correspond to the options defined in    your Merchant Account     The Title appears on all the pages of the Level 1 method  In addition to the text   an image  eg  catalog cover  can be added to the title area     Level 1  Mail Contact Method  Frequency Choices       Back     e Our Catalog    Sub Title You
20. figure custom mail frequency options relevant to each of their titles  Our members  can use these options to state a mail preference to opt down  opt out  and even opt in   Your file is then coded with mailing instructions  In  Out  or Frequency  that can be  automated into your mailing schedule     Clicking Set frequency options on the dashboard brings you to the mail frequency screen  for that title  You must define frequency on a title by title basis     Exposing the    All catalogs    frequency option  To present members with the All  catalogs frequency option  check the box  Opt in requests will be added to your file and  can be emailed instantaneously if you specify an email address in the space provided   this is not mandatory      Frequency options for Cheese Baseball Cards     Back to catalogs    Catalog Choice now offers its consumer members the ability to opt in or opt down from  catalogs  By default  we display  No catalogs     opt out  option for each catalog belonging to a  registered Catalog Choice merchant  You can add    All Catalogs    by selecting the checkbox  below  If selected  please provide an email address that we Can use to instantly notify you of    ihe opt in reque StS      Snow the    Al catalogs    frequency option to users              Opt in email  opt in cheeseenterprise com       Merchant Account Manual 16  Copyright Catalog Choice  Inc     F    Klee    Setting the order of frequency options that the user sees  The order of the mail  preferen
21. g online for these products  No interest in products     want to help the environment   Duplicate mailing   Addressed to person not at residence     receive too many of this catalog   Other       3  Edit Catalog    This section describes the information you can upload and configure about your catalog  title  Adding an image and text about your catalog encourages Catalog Choice  members to click through to your site  Click on Edit catalog or on any of the hyperlinked  features to begin personalizing your catalog  If you have multiple titles  you need to add  content for each title     Add a link to an online or electronic catalog  If your catalog is online  select URL and  add the URL below  or you can select  pdf and upload a file by clicking Browse     Editing Cheese Baseball Cards       Back to catalogs  Physical Catalog  Title  Cheese Baseball Cards    ISSN     Online   Electronic Catalog    Promote your paperless shopping options by specifying a URL to your  online catalog  or uploading an electronic PDF version     URL H    http   www catalogchoice org       Merchant Account Manual 11  Copyright Catalog Choice  Inc        Choice    Review and add links to your website  customer service  and privacy policy     Web Links    Website  http   www catalogchoice org    URL to your catalog or company   Customer service  http   www catalogchoice org  URL to your customer service page  if you have one   Privacy policy  http   www catalogchoice org    URL to your privacy policy pag
22. ge your password  click on Change password  A  drop down menu will prompt you to enter a new password  and then re enter it  Click    Save Changes     Your login  amp  data delivery information     Email address  chuck teller realius com    This email address will be used to login to the system  AND is the address to where    we will send the mail preference data   Change password mmm     Password     Type it again        Merchant Account Manual 29  Copyright Catalog Choice  Inc      cig  Choice    4  Change Contact Information    Please keep this information updated so we may contact the person in charge of  managing the Catalog Choice account        Contact person     Should we need to get in contact with you     Name Chuck Teller  Title   Big Cheese  Phone 555 555 5555  Fax  Email address   chuck teller realius com    WV Receive News and Information Updates    Merchant License       Merchant Account Manual 30  Copyright Catalog Choice  Inc     F     ega  choice    VIII  Contact Preference Center    Design Guidelines    The Contact Preference Center  CPC  is fully configurable  The following  describes the components of the CPC and the configuration options  You can  see the CPC on your site by going to our demo page     https   www catalogchoice org merchants choicetab  and entering your  company   s URL     Browser Tab   1  You can customize the label on the tab  Provide us with an  image with a transparent background if you want to change  the label    2  Default and hov
23. he merge purge  one will make three passes through the file     1  Look for all Master records with Mail Instructions    Out    and suppress these    names     aN    to the current mailing     The following shows the record layout     _     A  _1 Column name    2  Catalog    Customer Number     Rame  5  Address 1  P Adress 2  _ City      State  9  21P  10   Country     Date  2 Reason    First Name   Last Name  _   Source Key Code    Choice description    Sharabdle Info  8  Type  9   Mail Instruction  D Offer Name  21   Drop  _ Acknowledgement email  Company Name    Text  Numeric  Text  Text  Text  Text  Text  Numeric  Text  Date  Text  Text  Text  Text  Text  Text  Text  Text  Text  Text  Text  Text     Data type    Description    Catalog name   Customer number  if available   First and Last Name   Address line 1   Address line 2   City name   State  abbreviated    Five digit zip   Country  abbreviated    Date and time of opt out   Reason for opt out   First name   Last name   Source code  if available  Description of mail preference  Permission to rent share name  Master or Child record   In  Out or Frequency   For child records  Merchant Defines  For child records  Merchant Defines  Email address to send confirmation  Company Name associated with address    The following are examples of Master and Child records     SS SS   1 Column name  2  Catalog  3 Customer Number  4 Name  5  Address 1  6  Address 2  7  City  _8  State  H  2IP     Country  __ Date  2  Reason      First N
24. honoring Catalog Choice member marketing program   preferences Geng This site is for merchants    i     on This site pertains to the services that Catalog   Email Opt in Service Expose your brand and catalog design Choice offers to merchants  If you are a consumer   Reach a high quality  self selecting to the online shopper enen eneen end saaien    Hosted Preference Service    Provide superior customer service by  offering consumers mail preference  choices on your website    You may use the tabs at the top of the page to learn more about all our services     Mall Preference Email Opt in Catalog Widget Digital Catalog Hosted Service       Select Confirm Your Account at the bottom of any of these pages     Merchant Account Manual  Copyright Catalog Choice  Inc     Consumer Preference  Services    Catalog Choice Mail Free     Preference    Provide superior customer service by  honoring Catalog Choice member  preferences    Email Opt in Service  Reach a high quality  self selecting  group for email communications    Hosted Preference Service    Provide superior customer service by  offering consumers mail preference  choices on your website          Paperless Merchandising  Tools    Catalog Widget  Make your website portable by turning  your product feed into a word of mouth  marketing program    Digital Catalog  Expose your brand and catalog design  to the online shopper             ez H gw TA s d   d  ve AA Lu LA DUF F GOUT WW d f    Already have an account  Login       Mercha
25. ignate more than one offer name if your frequency option offers more than one  mailing  as in the option below   You can easily delete a frequency option by clicking the    Offer Codes   List the specific Offer Names and Drops that the customer will receive if  they choose this frequency option  The information needs to match and  describe the specific mailings that you have listed in the Description  field  and you should use the same language that you use to describe  the mailings to your service bureaus and printers  as this will serve as    the mailing instructions     Offer name Drop      Winter Sale 1  GI  Die    Add an offer code                 cE  Return to frequency options       After clicking Save Changes the member will be presented with your frequency options        All Postal Mail    is at the bottom of the list of options     Cheese Baseball Cards    Postal  amp  Privacy Email Preference  Preference    You subscribed on September 20  2010     Emails will be sent directly to  O No Postal Mail and No Name Sharing jillemccleary yahoo com         a You will only receive our holiday catalog    O Spring Fall Collection     All Postal Mail    Merchant Account Manual  Copyright Catalog Choice  Inc        18       5  Email Subscriptions  Allow consumers to opt in to your email communications     Email Subscription is currently  OFF    The Email Subscription service makes it easy for Catalog  Choice Members to opt into your email news  Shortly after  activation  the one
26. ing javascript tag near the bottom of the HTML markup  Place it as  close to the closing  lt  body gt  tag as possible to ensure minimal impact on your  website load     Substitute the CPC CODE _ID value in place of this string   insert_cpc_code_id    The CPC_CODE _ID is available from your account manager      lt script type  text javascript  gt   var cpcHost   CC https      document location protocol     https  5 http  ype  document writeCunescape   3Cscript src      cpcHost     www  choicetab  com javascripts cho1ice_tab  js id  1nsert_cpc_code_id    type  text javascript   3E 3C script 3E       lt  script gt     To deploy the CPC so that it can be triggered from link text  a button or an image  that is inside your HTML pages  place the following javascript tag near the    Merchant Account Manual 38  Copyright Catalog Choice  Inc      ety  Choice    bottom of the HTML markup  Place it as close to the closing  lt  body gt  tag as  possible to ensure minimal impact on your website load     Substitute the CPC_CODE_ID value in place of this string   insert_cpc_code_id    The CPC_CODE _ID is available from your account manager      lt script type  text javascript  gt   var cpcHost   CC https      document Location protocol      https    Ee El EE  document writeCunescape   3CScript src      cpcHost     www  choicetab com javascripts cho1ce_tab  js 1d  1insert_cpc_code_id     amp amp   format reLlative   type  text javascript  3E 3C script 3E       lt  script gt     Wrap the HTML
27. itl You can customize almost everything with in the choice tab  UD  TI environments     Confirmation Text KALUE RCM EME Seles  eames ee     name  gmail com       Close this window to continue shopping or return to follow us in  other ways     Merchant Account Manual 35  Copyright Catalog Choice  Inc     F     ega  choice    Level 2 Contact Method    The Level 2 contact methods are designed as links to websites where the  content resides  eg  Blog or iCatalog  or where you can sign up for the service   eg Twitter and Facebook Fan Pages   You can customize the title and sub title  for the Level 2 methods  You can add other Level 2 methods not shown  such as  MySpace  YouTube  or RSS     Level 2  Contact Method            Our Blog iCatalogs  VW Read what s of  our mind  CJ Less paper  more social   ee   get an iCatalog   Sub Title       7  Facebook Twitter  Join our fan page  de Follow our paperless  tweets     Level 3 Contact Method    The Level 3 contact method is for phone numbers  email addresses or other  information that you want to include in the CPC     Level 3  Contact Method    Text         O Need help  contact us at 510 527 9449 or merchantservice  catalogchoice org    Merchant Account Manual 36  Copyright Catalog Choice  Inc        Choice    CPC Design Guideline Checklist  This spreadsheet lists the design elements for the CPC  Download a copy here     http   docs catalogchoice org CPC design instructions xlsx  Please fill out    the spreadsheet with your data and se
28. l  Specify an email address to which all newly set mail preferences  are sent  The email will come from Catalog Choice  and contain the  same data you find in your normal download    Form Submission  Specify the URL to a form on your website through    which we ll post your customer s mail preferences changes  Note that  this will require some manual effort on our side to implement  as we  map our data fields to your form fields  so there l   be approximately a  one week delay after you set or update the URL   And we ll let you know  here in the Merchant area when it s running         Method           Merchant Account Manual 14  Copyright Catalog Choice  Inc         eg  Choice    Email Notification for Opt ins  To present members with the All catalogs frequency  option  check the box  You can enter an email address if you would like to receive a  real time notification when a user requests to receive your catalog        Email Notification for Opt ins    Enter the email address you d like to receive a notification when a user  opts into this catalog  Leave blank if you do not want an email when a  user opts in     Opt in email     WR Show the    All catalogs    frequency option to users        Save Changes  Don t forget to Save changes by clicking the button at the bottom of the  page              Merchant Account Manual 15  Copyright Catalog Choice  Inc        4  Set Frequency Options    Since October 2008 Catalog Choice has offered participating merchants the ability to  con
29. nd it to your Catalog Choice account  manager to set up the CPC deployment     CPC Design Specificat ons    Company Name   Company URL   Contact Person   Contact Email  Contact Phone    CPC Design Specifications  Component Instructions    Browser tab location Right  left or link  Browser tab label Provide image with treraperent background of use ours  Browser tab color   standard hex value   hover hex value    Home Page Tithe  text sleatve provide  des 29   Home Page subtitle  text please provide  deson font  color  size    Level 1 Contact Methods  Tale please provide  Sub Tite please provide  des on font  color  size    Level 1 Color Scheme  standard  ex value  hover nex value  coms use defeuts or provide gif of preg    Level 1 Mail Frequency Pace  Frequency opboris please provide  des on fort  coler  Sze    Level 1 Mail Contact Form  identify Reauired Fields dlease provide    Level 1 Mail Confirmation page  Confirrnation text please provide    Level 1 Email Contect Form  Identify Required Fields please provide  Identify webservice or existrg form for eteograbon process     Level 1 Email Confirmation page  Confirrmatior text please provide    Level 2 Contact Methods  for each method   Tale glease provide  Sub The lease provide  Les please provide  des om    Level 2 Color Scheme  stansarc  hover hex value  cores us   defaults or provide gif or png    Level J Contact Method  Fee each method   scripten please provide  des on fort  color  sze    Source  Catalog Choce       Merch
30. nt Account Manual  Copyright Catalog Choice  Inc        Ka       3  Create Your Profile    Here  you will be asked to enter some contact information for you and your company     Welcome Mall Preference Email Opt in Catalog Widget Digital Catalog Hosted Service    Confirm your account    Confirm your account now  to immediately benefit from the Catalog Choice  merchant services  Your account will be immediately active  and you can  download your customers    mail preference choices       Follow us on Twitter    Merchant code  28ecc344d531e7dc5c806e4795a61 2f7    Listen in on our paperless tweets     Your organization     Brown Bears    p o  box 444    Waitsfield    Vermont    05673       Please review the internet URLs for your online shopping  privacy policy and customer  service department     Your internet URLs  we display these on our site        Online shopping    http   www catalogchoice org       Customer service    http  Awww catalogchoice org merchants           Privacy policy    http   www catalogchoice org privacy          Merchant Account Manual  Copyright Catalog Choice  Inc        Enter your work email under contact person   s email  this will be your login   and choose  a password  You can change your login and password at any time  Multiple logins are  supported to make it possible for service bureaus to also access your account        Note  If you have a Catalog Choice personal account using your business email  address  you will be unable to use this email ad
31. our catalog     The following statistics track usage of Cheese Baseball Card   s frequency options     Frequency Option Percentage    No catalogs  209  95   Holiday only  5  2   Spring Fall Collection  0  0     All catalogs  6        Below the frequency statistics  you ll find statistics based on survey data we collect when  each user opts out of a catalog     Opt out Reason Your Stats  Prefer shopping online for these products  1  3    No interest in products  22  56      want to help the environment  13    Duplicate mailing  0    Addressed to person not at residence  0      receive too many of this catalog  1     Others  2        Clicking on Others shows you personalized responses that individuals write in  these can  occasionally be funny and informative     Opt out reasons for Cheese Baseball Cards     Back to Catalogs      only collect FOOTBALL CARDS   GO NINERS       Merchant Account Manual 10  Copyright Catalog Choice  Inc        These statistics are based on the following survey that we present our members every  time they set a mail preference  Between February 2008 and November 2008 we have  received more than five million responses to this survey     Prefer not to answer    is the  default response  Selecting    Other    allows the member to write in his or her own  response  In your file  each mail preference request is coded with a primary reason  code     What is the primary reason you are opting out of this catalog         Prefer not to answer    Prefer shoppin
32. owledge the  receipt of the mail preference request  You will find an email address in your file  associated with each mail preference request  The email address is formatted  as     thanks 2345 123456 catalogchoicemail org    Our system is designed to route the email to the proper Member and associate it  with your company  Our email delivery system filters all the messages to ensure  that appropriate messages are delivered to our members  Any changes to the  email address will cause the message to not be delivered     Once you have processed the file  you can send an acknowledgement email to  the Member  This email must not require the Member to re confirm their request   Only one    Thank you    email can be sent for each mail preference request     You can use the Thank You email to acknowledge the mail preference  to invite  users to your website  to extend special offers  etc  If you offer Mail Frequency  through the Catalog Choice site  you can invite these users to come back to their  account and choose to receive fewer catalogs from you     If you are unable to match the member name and address with your records  you    can request additional information from the Member  In order to request  additional information  change the    thanks    prefix to    needinfo    as shown below     needinfo 2345 123456 catalogchoicemail org    Merchant Account Manual 26  Copyright Catalog Choice  Inc         eg  Choice    Your email can be formatted as either plain text or HTML  The 
33. rd  optional  to a zipped file for additional security   If Test File is selected member activity feeds will not be updated    Click on Generate File to begin downloading     Merchant Account Manual 21  Copyright Catalog Choice  Inc     Generate your customer mail    preference file  Last generated  3 months ago  05 Jan 11 26     Catalogs   vV Cheese Baseball Cards  V Cheese Bluegrass Belt Buckles    Include     All mail preferences  O New mail preferences since last download    f    CSV   O  XML    E    Single name column  Separate name columns    oO  E  ER  i i    v Compress file   zip     Password   optional     Password protect your compressed ZIP file    v Test File  do not update member activity feeds     Merchant Account Manual  Copyright Catalog Choice  Inc        atag  Choice       22       Choice    When the file is ready  we will send you an email with a link to the Archive page where  you can retrieve the file     From  Catalog Choice Team  lt team catalogchoice org gt   Date  October 5  2010 9 20 39 AM PDT    To  chuck teller catalogchoice org  Subject  Your Catalog Choice File Is Ready for Download    Your file is now complete  Please follow the link below to download your file  You may be required to login first if your session has expired     http Jwww catalogchoice org merchants archive    Thanks   Catalog Choice Team       Your current file is listed at the top of the screen     select the Download link to download  the file  Your web browser will then promp
34. send you an email    from merchantservice catalogchoice org  You will find a URL that includes your unique    invitation key  Click the link to start the account activation       Cheese Baseball Cards  62 people     Cheese Bluegrass Belt Buckles  47 people     We respectfully request that all merchants sign up for a free and secure merchant accou  your file are fully validated  Catalog Choice members have authorized us to inform your q  ind both prospects and customers that are requesting to opt out of your mail order catalc    You can immediatebenetVSte your Tree ald Secure accuurnes mfiallowing link   tips  www catalogchoice org merchants 7 Of7 84cf89792360e226066880869049    The me SIE ides the following bene       2  Confirm Your Account    The invitation link will take you to the following page     Merchant Account Manual  Copyright Catalog Choice  Inc        Email Opt ir Catalog Widget Digital Catalog Hosted Service    Welcome to Catalog Choice for Merchants    Catalog Choice specializes in connecting companies and consumers to reduce unwanted mail and  go paperiess     We have developed a suite of services that supports our mission of reduced paper use in direct    manng  Follow us on Twitter  Consumer Preference Paperless Merchandising    Listen in on our paperless tweets        Services Tools   Catalog Choice Mail  Free gt  Catalog Widget  Preference Make your website portable by turning   Provide superior customer service by your product feed into a word of mouth   
35. t you to save the file     Please note  Depending on the security settings on your web browser  after clicking  Download you may be asked to click Allow Downloads from Catalog Choice     An archive of past downloads is listed on the page for your reference  You can download  past files by clicking the file name     Your current file    Mail preference data file generated on 18 Nov 19 07  CC_Cheese_Enterprises_2008 11 18_19 07 zip    Historical Files    Date File Name   of  downloads    18 Nov 18 59 CC_Cheese_Enterprises_ 2008 11 18 18 59 zip 0 downloads    18 Nov 18 57 CC_Cheese_Enterprises_ 2008 11 18 18 57 zip 0 downloads       Merchant Account Manual 23  Copyright Catalog Choice  Inc     Klee    2  Automation of File Creation    For advanced users  wishing to programmatically create their data file  we offer the  ability to issue a parameterized file creation request to our servers  with the following  structure  Once the file is created  our system will send you an email with a link to the  archive page where you can download the file     https   catalogchoice org merchant download p1 v1 amp p2 v2  Where  p  and  v  are parameter value pairs  of the following types      lt your_login_email_ address gt   required    lt your_login_password gt   required    xml  or  csv   optional  defaults to csv      4   creates a compressed zip file    lt user_specified gt   optional zip password     pending  1   optional  if set  only incremental data since the last  download is sent    
36. wice a Year  no  Child  Frequency  Winter  1       The Q Company    25       File structure for merchants not offering frequency  The following describes the  record layout for merchants not currently offering a frequency option     A E  Column name Data type Description Opt out Example  Catalog Text Catalog name Cheese Baseball Cards  Customer Number Numeric Customer number  if available 222767253  Name Text First and Last Name Jonn Q Public  Address 1 Text Address line 1 13274 Holly Meadow Lane  Address 2 Text Address line 2 Apartment 1  City Text City name Oak Hu  State Text State  abbreviated  CA  ZIP Numeric Five digit zip 94117  Country Text Country  abbreviated  US  Date Date Date and time of opt out Fri Oct 05 11 26 09  0700 2007    D A Dna   Pa ef     Reason Text Reason for opt out Prefer not to answer  First Name Text First name Jonn    Last Name Text Last name Public  Source Key Code Text Source code  if available N A   Choice description Text Description of mail preference No Catalogs  Sharable Info Text Permission to rent share name no   Type Text Master or Child record Master   Mail Instruction Text In  Out or Frequency Out   Offer Name Text For child records  Merchant Defines   Drop Text For child records  Merchant Defines   Acknowledgement email Text Email address to send confirmation   Company Name Text Company Name associated with address The Q Company       4  Acknowledgement Email Address    Catalog Choice provides an email address that you can use to ackn
37. wnloading your file  the layout of the file  and the acknowledgement email address     1  Downloading Your File    Our download manager makes it easy to access your title specific file of mail  preferences  You can download a complete file of preferences or a partial file populated  with only records that have been added since your last download     You should download your file before each mailing to include in the merge purge  process     Generate your customer mail    preference file  Last generated  3 months ago  05 Jan 11 26     Catalogs   V Cheese Baseball Cards    V Cheese Bluegrass Belt Buckles    Include     All mail preferences     New mail preferences since last download    Names     Single name column  O Separate name columns    V Compress file   zip       Merchant Account Manual 20  Copyright Catalog Choice  Inc     F    Klee    Generating Your File  From this screen you can track your latest download and specify  several parameters for the file format  Using the check boxes you can create a  customized file before downloading     For merchants with multiple catalogs  check titles to specify which to include  in the file   Select All Mail Preferences or New preferences since last download   Format in CSV or XML   Format names in a Single name column  or select Separate name columns to  parse the first and last names   Check Compress File to generate a zipped file  This will save time by  compressing the file to less than ten times its original size   Add a passwo
    
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