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1. o Electronic Brake force Distribution EBD o o o Hill start Assist Control HAC o o Side impact door beams o o Front amp rear crumple zones o Lower Anchors and Tethers for Children LATCH e o o o STANDARD O OPTIONAL NOT AVAILABLE ENGINE 2 4L 14 2 0L TURBO 2 4L HYBRID BODY amp CHASSIS 2 4L 14 2 0L TURBO 2 4L HYBRID 2 4L 4 cylinder 2 0L turbocharged 4 cylinder 2 4L 4 cylinder full parallel Body type Steel unibody Type aluminum block amp head aluminum block amp head hybrid system DOHC four valves cylinder DOHC four valves culinder DOHC four valves cylinder Valve gear Continuously Variable Valve Continuously Variable Valve Continuously Variable Valve Independent MacPherson struts coil Front suspension springs stabilizer bar Independent multi link coil springs Timing CVVT Timing CVVT Timing CVVT Rear suspension stabilizer bar Displacement 2359 CC 1 998 cc 2 300 CC Steering type Electric Power Steering EPS Compression ratio 11 3 1 9 5 Turns lock to lock 2 94 Horsepower SAE net 192 hp 6 300 rpm 274 hp 6 000 rpm eee i en At a a 320 T Torque SAE net 181 lb ft 4 250 rpm 269 lb ft 1 650 4 500 rpm 235 lb ft 1 000 2 500 rpm Fuel system Gasoline Direct Injection GDI Gasoline Direct Injection GDI Multi Point Injection MPI BRAKES 6 speed electronically controll
2. mounted controls while driving The driver s primary responsibility is in the safe and legal operation of a vehicle and use of any handheld devices other equipment or vehicle systems which take the driver s eyes attention and focus away from the safe operation of a vehicle or which are not permissible by law should never be used during operation of the vehicle Actual product may vary in appearance from photographs See retailer for details No subscription fee for UVO eServices No charge for the UVO eServices app but requires downloading App uses your smartphone cellular data service Normal cellular service rates will apply Internet hotspot connection can be made to your personal wireless Internet at home or to a smartphone device with Internet service plan normal cellular service rates may apply 7 These systems are not substitutes for proper and safe driving backing up or parking procedures therefore always drive safely and use caution These systems may not detect every object behind the vehicle in a driver s blind spot surrounding areas of the vehicle or direction of travel Images shown for illustration only 8 Apple iPhone and select Android devices only are Type Stability Control 11 8 in ventilated discs Pront 2 4L 14 16 amp 17 tires 12 6 in ventilated discs 18 tires Integrated regenerative braking Hybrid Rear 11 2 in solid discs 2 4L 14 2 0L TURBO 2 4L HYBRID 205 65R16 Size 215 55R17 225 45R18 o 2
3. sporty style 4 PUSH BUTTON START Start or stop the engine with the push of a button with the available Smart Key remote even when you have the key fob in your pocket or purse 5 REAR CAMERA DISPLAY This available feature helps you see things behind your vehicle that you might not see by looking over your shoulder 6 BACK UP WARNING SYSTEM An available sonar sensor system is concealed in the rear bumper When you back up an audible warning is given if the system detects objects behind your vehicle 7 SIRIUSXM SATELLITE RADIO Enjoy 150 channels of commercial free music sports and news in your Kia during your 3 month SiriusXM All Access trial which also includes 160 channels on your computer smartphone and tablet 8 ELECTRONIC PARKING BRAKE On the Limited and Hybrid EX models it provides convenient operation automatically releasing the parking brake when you shift out of Park It s nice to be well connected LOCAL SEARCH POWERED BY GOOGLE UVO eServices can access Local Search powered by Google when it is connected wirelessly to an Internet hotspot ADVANCED VOICE RECOGNITION UVO eServices advanced voice recognition technology lets you conveniently manage your music and enjoy hands free use of your phone with simple intuitive verbal commands MY POINTS OF INTEREST UVO eServices allows you to use a web enabled computer to send locations that you find on Google Maps mapping
4. wheel help ensure year round driving comfort A black cloth headliner black gloss interior accents and chrome door handles further add to the interior s sophisticated design LIMITED SHOWN As comfortable and luxurious as it looks Optima combines striking styling and meticulous craftsmanship Spacious seating accommodates up to five adults A driver s seat with power adjustable lumbar support and available features like leather seat trim and a power adjustable front passenger seat provide first class comfort For added versatility rear seats feature a 60 40 split folding design and a foldout armrest with cup holders Rear air vents also allow backseat passengers to adjust their own direct airflow 1 HEATED STEERING WHEEL Driving during colder months is more pleasant with the available heated steering wheel 2 DRIVER S MEMORY SEAT Available memory with presets allows two drivers to lock in their personal settings for the driver s seat 3 VENTILATED FRONT SEATS Enjoy optimal comfort in warm weather with available ventilated driver and front passenger seats that circulate air through perforations in the seat leather 3 HEATED FRONT SEATS Available heated front seats and rear seat cushions help ensure comfortable driving in cold weather 4 PANORAMIC SUNROOF Brighten any drive with the available panoramic sunroof The front portion of the sunroof tilts and slides 5 DUAL ZONE AUTOMATIC TEMPERATURE CONTROL Available temperatur
5. 25 45R18 2015 EPA ESTIMATED FUEL ECONOMY 2 4L 14 2 0L TURBO 2 4L HYBRID City Highway MPG 7 36 40 Hybrid Automatic transmission 23 34 20 31 35 39 Hybrid EX Fuel tank capacity gallons 18 5 18 5 17 2 UVO eServices compatible iPhone is a registered trademark of Apple Inc Android is a trademark of Google Inc 9 Feature activates after an airbag deployment Feature requires a mobile phone connected via Bluetooth wireless technology Dependent on cellular service coverage 10 24 hour Roadside Assistance is a service plan provided by Kia Motors America Inc Certain limitations apply Coverage details are available in the Kia Warranty and Consumer Information Manual To use the Enhanced Roadside Assist feature a mobile phone connected via Bluetooth wireless technology within the cellular service coverage area is required 11 Vehicle Diagnostics feature does not take the place of regularly scheduled maintenance Feature checks powertrain chassis and airbag systems only For factory recommended maintenance schedule see the Maintenance Feature of UVO eServices or the Owner s Manual 12 Google Google Play and Google Maps are trademarks of Google Inc Google Maps 2014 Google 13 Feature operates with certain smartphone devices with activation of app Normal cellular service rates apply 14 Apple the Apple logo Siri and iPhone are trademarks of Apple Inc registered in the US and other countries App Store is a serv
6. A FULL LINE OF VEHICLES DESIGNED TO INSPIRE AND EXHILARATE kia com f facebook com kiaoptima twitter com kia w youtube com kia All information contained herein was based upon the latest available information at the time of printing Descriptions are believed to be correct and Kia Motors America makes every effort to ensure accuracy however accuracy cannot be guaranteed From time to time Kia Motors America may need to update or make changes to the vehicle features and other vehicle information reported in this brochure Some vehicles shown may include optional equipment All video and camera screens shown in this brochure are simulated Kia Motors America by the publication and dissemination of this material does not create any warranties either express or implied to any Kia products See your Kia retailer or kia com for further details concerning Kia s available limited warranties 2014 Kia Motors America Inc Reproduction of the contents of this material without the expressed written approval of Kia Motors America Inc is prohibited KIA MOTORS AMERICA INC P O BOX 52410 IRVINE CA 92619 2410 1 800 333 4KIA Part UT150 PMOO1TA LEADER IN STRATEGIC VISION S 2014 TOTAL QUALITY AWARD FOR BEST MID SIZE CAR FOR THE 2014 OPTIMA si i ee With world class engineering exceptional performance and advanced safety systems the 2015 Kia Optima gives you good reason to be passionate about driving a midsiz
7. A z 7 Pa ma w oat tee Fl ae oT q s BEE a w Po eS I E So 5 A p a an T DAA 4 Cs 2 Innovative engineering to boost efficiency Optima Huypbrid s advanced features include an electric motor that can operate the car in EV electric only Mode and assist the gas engine in hybrid operation reducing fuel consumption The system provides a seamless transition to hybrid operation When you come to a complete Stop the gas engine shuts off and when you press the accelerator to resume driving the Hybrid Starter Generator HSG automatically and smoothly restarts the engine The HSG also charges the battery efficiently functioning as a generator 15 See Specifications page for endnote Charges the 12V battery only Images shown for illustration purposes only HYBRID EX WITH TECHNOLOGY PACKAGE SHOWN EFFICIENT ELECTRIC MOTOR At low speeds a Transmission Mounted Electrical Device runs the vehicle in EV electric only Mode Active air flaps behind the grille control airflow to cool or warm the engine as needed to help increase efficiency Aerodynamic styling and engineering that reduces engine friction further helps to enhance efficiency REGENERATIVE BRAKING When you put your foot on the brake kinetic energy is captured A regenerative braking system converts this energy in the electric motor using the electricity produced to help charge the lithium polymer battery SOUND THINKING Optima Hupbrid features a virtual
8. AINT amp SAFETY SYSTEMS 2 4L Gasoline Direct Injection 4 cylinder engine ee 2 0L Turbo Gasoline Direct Injection 4 cylinder engine e 2 4L 4 cylinder engine full parallel hybridsystem gt High performance dampers eee o Sport tuned suspension 16 tires w alloy wheels e 17 tires w alloy wheels o0 18 tires w alloy wheels e 18 chrome wheels w red brake calipers Panoramic sunroof Oo Oo o Outside mirror turn signal indicators o o Dual body color heated power mirrors o eee o Power folding outside mirrors Oo O AM FM CD MP3 SiriusxM audio system ee eee o 6 speakers w dash mounted tweeters o Infinity premium audio system a ee w 8 speakers amp HD Radio Technology UVO eServices Infotainment System O oO Oo O UVO eServices Infotainment System 0 a k w voice command navigation SiriusxM Traffic Rear Camera Display O O O Back Up Warning System Oo O o O Blind Spot Detection w Rear Cross Traffic Alert oO O 0 O Push button start w Smart Key eee USB auxiliary input jacks o o Bluetooth wireless technolog
9. B G BK EX B G SX BK L WN GN BN SATIN METAL M SPARKLING SILVER M H B BK LX EX B LX G BK H EX B BK W SX BK EX G SMOKEY BLUE M LX G BK EX G H B BK H EX B BK W REMINGTON RED M CORSA BLUE PM LX EX B DARK CHERRY PM SX BK SX BK LX EX B TITANIUM METALLIC M LX G BK EX G SX BK L GN BN PLATINUM GRAPHITE PM LX EX B EBONY BLACK LX B G BK EX B G SX BK L GN BN AURORA BLACK P H B BK H EX B BK W M METALLIC PAINT P PEARL PAINT PM PEARL METALLIC PAINT L OPTIMA LIMITED H OPTIMAHYBRID H EX OPTIMA HYBRID EX INTERIOR COMBINATIONS ARE INDICATED BY B BEIGE INTERIOR G GRAY INTERIOR BK BLACK INTERIOR W WHITE INTERIOR WN WHITE NAPPA INTERIOR GN GRAY NAPPA INTERIOR BN BLACK NAPPA INTERIOR D n a aa a e H LX PRSS Sa A B A i oe i o a 3 af 7 eT HT a BLACK LEATHER 4 WHITE NAPPA LEATHER H EX SX L tee a t t 3 i 3 i Fo i i e i A amp 8 GRAY CLOTH BLACK CLOTH WHITE LEATHER GRAY NAPPA LEATHER BLACK NAPPA LEATHER E GRAY LEATHER 29 mie i HE ay BEIGE LEATHER 16 H EX 24 A Th a a i 5 a OPTIONAL ACTUAL EXTERIOR AND INTERIOR COLORS MAY VARY FROM PRINTED BROCHURE FEATURES SX TURBO LIMITED HYBRID EX SX TURBO LIMITED HYBRID EX SPECIFICATIONS MECHANICAL amp EXTERIOR INTERIOR amp CONVENIENCE SEATING amp TRIM RESTR
10. It provides your vehicle s driving habits access 911 Connect or Enhanced Roadside Assist and you with an easy hands free way to connect to your vehicle by seamlessly check maintenance requirements with Vehicle Diagnostics on the large 8 capacitive integrating your compatible smartphone with your Optima UVO eServices also touch screen Additionally there are no subscription fees to enjoy all these benefits 4 6 8 9 10 11 12 13 14 See Features and Specifications pages for availability and endnotes Not all optional features are available on all trims Actual compo nent appearance may vary Siri compatible with iOS 6 and above only UVO eSERVICES INFOTAINMENT SYSTEM WITH VOICE COMMAND NAVIGATION SHOWN UVO eSERVICES APP An available free app allows you to integrate your compatible smartphone with your vehicle and make the most of UVO eServices This app can be downloaded at the App Store and Google Play Store MY CAR ZONE My Car Zone provides Curfew Speed and Geo Fence alerts based on your targeted presets You may also use the touch screen to check driving habits including the history of preset violations for curfew time speed limit or geo graphical radius parameters eSERVICES GUIDE To learn more about UVO eServices features you may access an automated user Manual by using the touch screen on the vehicle VOICE COMMAND NAVIGATION The available voice command navi
11. c windshield Air conditioning Dual zone automatic temperature control w rear vents Cooling glove box Power door locks amp windows Driver amp front passenger s one touch auto up down windows Remote keyless entry w panic alarm o o o Door mood lights o Rear reading lights o o o Supervision meter cluster w 4 3 TFT color LCD Auto dimming rearview mirror o Auto dimming rearview mirror ee eee es w HomeLink amp compass Illuminated chrome accent front cup holders ee0ee e Front center console w armrest amp storage eooeeee o Rear center console w armrest amp cup holders o o o o Floor mats o o o Rear child safety door locks ee eee Tire Pressure Monitoring System TPMS 4 o o Metal pedals Illuminated front door scuff plates o Leather wrapped steering wheel amp gearshift knob Heated steering wheel Oo Wood insert film oo eS eo ee Brushed metal insert film ee Black high gloss interior trim e oo Satin chrome inside door handles chrome on Limited Black cloth headliner amp pillar trim ee Metal PRND bezel o Electronic Stability Control ESC o o o o o Traction Control System TCS o o Brake Assist System BAS o
12. citizen philanthropists Kia has raised more than 5 million to fund more than 10 000 projects across all 50 US states impacting more than 1 5 million high need public school students in just two years OFFICIAL OFFICIAL jd AUTOMOTIVE AUTOMOTIVE commitment to America a commitment that is poa ee PARTNER PARTNER sure to grow and strengthen in the years ahead BR N J OF THE NBA OF THE LPGA ISK Donors Choose org 20 21 Oey Be RESPONSIBLE Teachers ask You choose E AND KEEP EVERYONE SAFE tThe Sorento and Optima GDI EX SX amp Limited and certain LX trims only are assembled in the United States from U S and globally sourced parts 1 18 19 20 21 See Specifications page for endnotes PACKAGES PACKAGES LX CONVENIENCE 1 10 way power adjustable driver s seat 2 Auto dimming rearview mirror 3 Laminated front door windows and acoustic windshield not shown LX CONVENIENCE PLUS 1 UVO eServices Infotainment System w Rear Camera Display 2 10 way power adjustable driver s seat UJ Auto dimming rearview mirror 4 Laminated front door windows and acoustic windshield not shown EX SX TURBO PREMIUM 1 UVO eServices Infotainment System w Rear Camera Display N Infinity audio system w 8 speakers amp HD Radio Technology Panoramic sunroof w black gloss B pillar Driver s seat memory Power folding outside mirrors Ventilated front seats NOW ff WW Hea
13. del with an industry leading warranty program e 10 year 100 000 mile limited powertrain warranty e 5 year 60 000 mile limited basic warranty e 5 year 100 000 mile limited anti perforation warranty e 5 year 60 000 mile 24 hour roadside assistance COMPELLING DESIGN Kia vehicles have captured worldwide attention for their interior and exterior styling which represents the collaborative work of designers who have created a look that makes every Kia recognizable at first sight Today the lineup consists of vehicles that fill owners as well as Kia s designers with pride KIA GT4 STINGER CONCEPT VEHICLE SHOWN not available for sale B R A K E S PRO ACTIVE DRIVING SCHOOL FOR TEENS Kia understands that teaching teenagers safe driving skills can save lives To accomplish this goal Kia has formed a partnership with the B R A K E S Be Responsible And Keep Everyone Safe Pro Active Driving School for Teens www PutOnTheBrakes org with support including a fleet of 32 vehicles B R A K E S provides teenagers 15 19 nationwide with no cost hands on defensive training on a closed course in a controlled environment to respond to real world driving scenarios DONORSCHOOSE ORG Kia is committed to providing assistance to those in need That s why Kia became the first car company to partner with DonorsChoose org an online charity that allows organizations and individuals to donate to classrooms in need Together with thousands of
14. e between automatic mode or for even sportier driving clutch free manual shifting FUEL EFFICIENCY A smart alternator Electric Power Steering and low friction tires help improve overall fuel economy With the push of a button the Active Eco System adjusts the engine and transmission calibration to help optimize fuel efficiency HID HEADLIGHTS Available LED accent lamps with High Intensity Discharge HID headlights provide bright crisp lighting Available LED fog lights and rear taillights add to its stylish design 7 15 See Features and Specifications pages for availability and endnotes Not all optional features are available on all trims Images shown for illustration purposes only SX TURBO SHOWN BLIND SPOT DETECTION WITH REAR CROSS TRAFFIC ALERT This available radar system helps detect vehicles in the driver s blind spots alerting the driver with a warning light in the side mirrors Rear Cross Traffic Alert helps detect approaching vehicles while in reverse T DE aaen i 15 See Specifications page for endnote Optima Hybrid available at select hybrid authorized Kia retailers HYBRID EX WITH TECHNOLOGY PACKAGE SHOWN a E F i a _ m z a os a i a m z a a iyi i as z iE w5 i a a iL _ ni a 4 a lt j _ i Fe aad i i 7 ii k E All lt F i r Hi i f ee Tr gt i m
15. e control allows the driver and front passenger to create their own climate zones Rear seat passengers can adjust a separate vent i L See Features page for availability Not all optional features are available on all trims Images shown for illustration purposes only LIMITED SHOWN Visionary technology Optima s technologically advanced features are designed to make every drive more convenient Bluetooth wireless technology puts streaming audio at your command when using a compatible Bluetooth wireless technology enabled device Available features include convenient voice command navigation with SiriusxM Traffic4 an Infinity audio system with excellent audio performance and a Supervision meter cluster with a Thin Film Transistor TFT color LCD that s exceptionally easy to read 3 4 5 6 7 See Features and Specifications pages for availability and endnotes Not all optional features are available on all trims Images shown for illustration purposes only LIMITED SHOWN ihr ire oa a Be s n Ae n 1 PADDLE SHIFTERS For sportier driving available steering wheel mounted paddle shifters give you precise control of the six speed Sportmatic transmission 2 POWER FOLDING OUTSIDE MIRRORS Easily fold outside mirrors in or out using an available door mounted control or key fob 3 MOOD LIGHTING Red tinted mood lamps are available on the front doors and lower center console contributing to the interior s
16. e sedan It combines bold exterior styling with a spacious and luxurious interior Technologically advanced available features make driving more convenient than ever and give you more choices in entertainment Like all Kia models every Optima comes with an industry leading 10 year 100 000 mile warranty program a reflection of its outstanding quality and reliability Optima has also been recognized for its class leading quality by Strategic Vision who recently awarded it Leader in Total Quality Award for Best Mid Size Car 1 2 See Specifications page for endnotes Not all optional features are available on all trims Some features may vary Cover LIMITED SHOWN This page SX TURBO SHOWN Optima Limited A blend of performance elegance and technology makes the Optima Limited an exceptionally compelling midsize sedan A Gasoline Direct Injection GDI turbocharged engine generating 274 horsepower delivers exhilarating acceleration and is complemented by a six speed Sportmatic transmission Distinctive exterior styling includes chrome accent trim 18 inch chrome wheels front and rear red brake calipers High Intensity Discharge HID headlights and LED fog lights Unsurpassed elegance and refinement Featuring a choice of striking white gray or black premium full grain Nappa leather trim Optima Limited combines elegance with comfort Ventilated front seats heated front seats and rear seat cushions and a heated steering
17. ed Sportmatic overdrive 6 speed electronically controlled Transmission l Sportmatic overdrive 6 speed electronically controlled Sportmatic overdrive 2 4L 14 2 0L TURBO 2 4L HYBRID Power assisted ABS Electronic 159 hp 5 500 rpm SULEV 2 4L Atkinson cycle 4 cyl engine 47 hp 35 kW 270VDC Interior Permanent Magnet Synchronous electric motor 270V 1 4 kWh lithium polymer battery w 34 kW Hybrid only Hybrid Starter Generator HSG DIMENSIONS 2 4L 14 2 0L TURBO 2 4L HYBRID 110 0 in 63 0 in 63 0 in 16 tire 62 8 in 62 8 in 17 tire 62 6 in 62 6 in 18 tire Wheelbase Track front rear Length Width Height 190 7 in 72 0 in 57 1 in Ground clearance 5 1 in Headroom front rear 40 0 in 37 6 in Shoulder room front rear 57 3 in 55 7 in Legroom front rear 45 5 in 34 6 in Hip room front rear 54 6 in 54 5 in Volume Passenger 102 2 cu ft Cargo 15 4 cu ft 10 8 cu ft Hybrid CURB WEIGHT 2 4L 14 3 237 Ib 16 tire 3 272 Ib 17 tire 3 327 Ib 18 tire 2 0L TURBO 2 4L HYBRID 3 496 Ib 16 tire 3 622 Ib 17 tire Automatic ae 3 468 Ib 18 tire transmission ENDNOTES 1 The Kia 10 year 100 000 mile warranty program includes various warranties and roadside assistance Warranties include powertrain and the New Vehicle Limited Warranty Basic All warranties and roadside assistance are limited See retailer for details or
18. gation system has a vivid 8 inch color screen and delivers continuously updated high way conditions from SiriusXM Traffic 4 MYUVO COM WEB MOBILE MyUVO com lets you check Vehicle Diagnostics and schedule appointments with your preferred or nearby Kia retailer using your home computer or mobile device APP DOWNLOAD CENTER Wirelessly connect to an Internet hotspot and download available apps to your Optima APPLE SIRI COMPATIBLE UVO eServices enables you to access your iPhone s Siri with the vehicle s steering wheel mounted controls UM Available on the App Store GET IT ON P gt Google play Blurring the distinction between midsize sedan and sports car Exhilaration is standard with Optima The key to its exciting performance is a 192 horsepower 2 4L Gasoline Direct Injection GDI engine Or you may choose Optima SX Turbo or Optima Limited which are both equipped with a turbocharged 2 0L GDI 14 engine that delivers 274 horsepower For an even sportier driving experience Optima features a standard six speed Sportmatic transmission SMOOTH PRECISE HANDLING Four wheel independent suspension features front MacPherson struts and a rear multi link design with high performance dampers for a smooth ride and agile handling SPORTMATIC TRANSMISSION The six speed automatic transmission provides smooth seamless shifting Its Sportmatic function allows you to choos
19. go to kia com 2 Strategic Vision s 2014 New Vehicle Experience Study surveyed 38 361 Oct Dec new vehicle buyers after the first 90 days of ownership Kia Optima tied for leadership with another vehicle in Mid Size Car Segment 3 The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG Inc and any use of such marks by Kia is under license Other trademarks and trade names are those of their respective owners A compatible Bluetooth enabled cell phone is required to use Bluetooth wireless technology 4 All SiriusXM services require a subscription sold separately after 3 month trial included with vehicle purchase See the SiriusXM Customer Agreement for complete terms at www siriusxm com Programming subject to change Sirius satellite service is available only to those in the 48 contiguous USA DC and PR with coverage limitations Traffic information not available in all markets See siriusxm com traffic for details Sirius XM and all related marks and logos are trademarks of Sirius XM Radio Inc Satellite and Internet radio channel lineups may vary slightly 5 Infinity is a registered trademark of Harman International Industries Inc 6 Warning Driving while distracted is dangerous and should be avoided It can result in a loss of vehicle control that may lead to an accident severe personal injury and death Drivers should remain attentive to driving and always exercise caution when using the steering wheel
20. ice mark of Apple Inc Siri compatible with iOS 6 and above only 15 Based on EPA estimates Actual mileage will vary with options driving conditions driving habits and your vehicle s condition 16 Government 5 Star Safety Ratings are part of the National Highway Traffic Safety Administration s NHTSA s New Car Assessment Program www safercar gov 17 For maximum protection always wear your seat belt No system no matter how advanced can compensate for all driver errors driving conditions and or injury 18 Interbrand s Best Global Brands 2013 report is a look at financial performance of the brand role of brand in the purchase decision process and the brand strength Go to www bestglobalbrands com for more information 19 2014 Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Market Intelligence Award calculated among non luxury shoppers For more information visit www kbb com Kelley Blue Book is a registered trademark of Kelley Blue Book Co Inc For EPA estimated MPG information see retailer or go to kia com 20 NBA Identifications are the intellectual properties of NBA Properties Inc 2014 NBA Properties Inc All rights reserved 21 All materials and intellectual property related to the LPGA are owned by the LPGA and any unauthorized use is strictly prohibited without the LPGA s expressed prior written consent 22 HD Radio and the HD Radio logo are proprietary trademarks of iBi
21. ppery roads Ak x NHTSA Overall 5 Star Crash Safety Rating For the 2015 Optima and Optima Hybrid el ee i 16 See Specifications page for endnote tNo system no matter how advanced can compensate for all driver errors driving conditions accidents and or injury Always drive responsibly SX TURBO SHOWN epr AIRBAG amp SEAT BELT SENSORS This advanced system monitors the severity of certain impacts the presence of a front passenger and seat belt use and then controls airbag inflation accordingly FRONT SEAT BELT PRETENSIONERS Pretensioners have been designed to tighten the front seat belts in the event of certain collisions This may help to reduce the likelihood of injuries in some situations HEIGHT ADJUSTABLE SEAT BELT ANCHORS The front height adjustable seat belt anchors allow the driver and front passenger seat belts to be raised and lowered for a proper fit FRONT amp REAR 3 POINT SEAT BELTS Three point seat belts are standard for all five seating positions so that each person is protected with an over the lap and shoulder seat belt SIDE IMPACT DOOR BEAMS All doors are reinforced with steel beams to help absorb impact energy and deflect side impact force The A and B pillars are also reinforced to help strengthen the body of the vehicle FRONT amp REAR CRUMPLE ZONES Front and rear crumple zones are specially engineered to help absorb and dissipate impact energ
22. quity Digital Corporation 23 HomeLink is a registered trademark of Gentex Corporation 24 Even with the Tire Pressure Monitoring System always check your tire pressure on a regular basis
23. r success at producing fuel efficient and affordable vehicles TAKING ON THE COMPETITION The Kia Racing team is dedicated to competing against world class competition and winning That dedication is part of Kia s belief that the knowledge gained in competition can be applied to the entire Kia lineup to provide you with vehicles that perform beyond your expectations The Kia Racing team includes championship winning drivers with proven track records and with 11 podium finishes including five victories in the 2014 season you can look for Kia in the winner s circle at racetracks across America in the months ahead COMMITMENT TO AMERICA Kia Motors has invested over 1 1 billion in its manufacturing plant in West Point Georgia Utilizing the latest manufacturing processes and state of the art robotics the plant recently produced its one millionth vehicle after less than four years of operation The Sorento crossover and certain Optima midsize sedans are currently being assembled at this plant Together with on site and local suppliers the Georgia facility is responsible for the creation of more than 14 000 jobs in West Point and the surrounding areas It s all part of Kia Motors INDUSTRY LEADING WARRANTY PROGRAM Kia engineers are passionate about producing vehicles that are exceptionally well designed and reliable Their dedication to quality and attention to detail give Kia the confidence to back every mo
24. service to the navigation system for route guidance PARKING MINDER Parking Minder can record your vehicle s location whenever you park Then you can use your compatible smartphone to help find your car It also lets you take pictures of the surrounding area for reference write a reminder note or set an alarm if you re parked at a meter 911 CONNECT In the event that an airbag is deployed 911 Connect automatically initiates a call to emergency services In some circumstances UVO eServices can also transmit your vehicle s location to the emergency services operator ENHANCED ROADSIDE ASSIST You can call for roadside assistance by touching an icon on the smartphone app screen UVO eServices then sends your location to the Call Center and connects you to an operator VEHICLE DIAGNOSTICS Vehicle Diagnostics lets you perform a diagnostics check at any time or schedule one on a regular basis Diagnostics Trouble Code DTC automatically alerts you to schedule an appointment or request roadside assistance if the system detects a critical powertrain issue Parking Vehicle My Car Zone Minder Roadside Diagnostics Assist eServices UVO eServices airi Guide Settings Ove short for your voice Optima is available with the innovative lets you stream music download apps from the App Download Center monitor UVO eServices Infotainment System with voice command navigation
25. sound system At low speeds when the vehicle is powered only by the electric motor the system plays an audible sound to indicate to pedestrians that the vehicle is approaching STARTING n at tel ee Di ecto a es egu Ao A 333r UPHILL RUNNING et a ee pr a Frond Eris iem 3 F U mpa DOWNHILL RUNNING arena hik rere wi S Hrg i ere Pier eri Car a 7 _ ee ie Prevgy Flow Fuel Economy 1 SEE HOW YOU DRIVE The 8 screen on the Optima Hybrid EX makes it easy to monitor how your vehicle is performing When you re driving in a more fuel efficient manner a computer graphic shows an image of green leaves growing to represent increasing efficiency 2 ADVANCED LITHIUM POLYMER BATTERY Optima s full parallel hybrid system battery requires no plug in charging It s recharged by energy generated from the gas engine and captured during regenerative braking 3 POWER RATIO GAUGE The power ratio gauge lets you know when the vehicle is operating with either the electric motor the gas engine or both It also provides information about the regenerative battery charging system 4 OUTSTANDING EFFICIENCY The innovative full parallel hybrid system electric motor and 2 4L 4 cylinder gas engine helps provide outstanding fuel efficiency with Optima Hybrid delivering up to an EPA estimated 40 highway MPG 5 HYBRID OPERATION AS NEEDED Optima Hybrid launches from a stop in EV electric only Mode and then operates in ei
26. ted front seats heated rear seat cushions not shown 00 Heated steering wheel EX WO 4 way power adjustable front passenger seat EX SX TURBO TECHNOLOGY REQUIRES EACH TRIM S PREMIUM PACKAGE 1 UVO eServices Infotainment System w voice command navigation SiriusXM Traffic Rear Camera Display 2 Back Up Warning System 3 Blind Spot Detection w Rear Cross Traffic Alert SX PREMIUM TECHNOLOGY 1 UVO eServices Infotainment System w voice command navigation SiriusXM Traffic Rear Camera Display N Infinity audio system w 8 speakers amp HD Radio Technology Driver s seat memory Power folding outside mirrors Ventilated front seats nm BR W Heated front seats heated rear seat cushions not shown N Back Up Warning System 8 Blind Spot Detection w Rear Cross Traffic Alert 9 4 way power adjustable front passenger seat not shown 4 5 6 7 22 See Specifications page for endnotes Images shown for illustration only HYBRID CONVENIENCE 1 UVO eServices Infotainment System w Rear Camera Display 2 10 way power adjustable driver s seat LED front accent lights 4 Laminated front door windows and acoustic windshield not shown UJ HYBRID EX TECHNOLOGY 1 Panoramic sunroof w black gloss B pillar 2 Back Up Warning System 3 Blind Spot Detection w Rear Cross Traffic Alert COLORS EXTERIOR SNOW WHITE PEARL P LX
27. ther EV or gas electric hybrid Mode depending on driving conditions VEHICLE STABILITY MANAGEMENT VSM VSM adds steering direction control capability It intervenes when appropriate to help the driver regain control of the vehicle ELECTRONIC STABILITY CONTROL ESC ESC monitors your vehicle s response during emergency maneuvers It can then control the engine and brakes to help keep your Optima on course TRACTION CONTROL SYSTEM TCS When TCS senses wheelspin during vehicle acceleration it uses engine power and brake force to help transfer power to the wheels that have the most traction ELECTRONIC BRAKE FORCE DISTRIBUTION EBD To help maintain more consistent braking as vehicle loads and weight distribution change EBD adjusts the front to rear balance of brake pressure BRAKE ASSIST SYSTEM BAS If BAS detects emergency braking based on how quickly you step on the brake pedal it instantly applies full braking force which helps shorten your overall stopping distance HILL START ASSIST CONTROL HAC To help keep you from rolling backward when starting off on a steep hill HAC automatically holds the brake pressure for two seconds after you take your foot off the brake pedal ANTI LOCK BRAKING SYSTEM ABS ABS is the foundation of an active safety system and helps to contribute to driver confidence The system helps provide greater vehicle control when stopping in difficult conditions like wet or sli
28. y o o Steering wheel mounted audio control buttons e Steering wheel mounted paddle shifters SS Cruise control o Active Eco System o o Drive mode select Electronic parking brake Cloth seat trim w Clean Tex e Leather seat trim e e Premium Nappa leather seat trim Ventilated amp heated front seats o Oo Heated rear seat cushions oO O 6 way adjustable driver s seat amp power e es ee lumbar support Driver s memory seat O 10 way power adjustable driver s seat O O 4 way power adjustable front passenger seat O Oo 60 40 split folding rear seat ee ee Dual front advanced airbags ee eee o Dual front seat mounted side airbags o o Full length side curtain airbags eee o 3 point seat belts for all seating positions o o Front seat belt pretensioners ee eee o Height adjustable front seat belt anchors ee o o Anti lock Braking System ABS o eee o Vehicle Stability Management VSM ee eee o Clear lens projection headlights HID headlights w autoleveling LED accent lights Front fog lights Front LED fog lights LED taillights Chrome accent outside door handles Black gloss chrome front grille Chrome accent side sills Dual exhaust w chrome tips Laminated front door windows and acousti
29. y helping to preserve the structural integrity of the passenger compartment in certain collisions LATCH SYSTEM The Lower Anchors and Tethers for Children LATCH system is standard and makes it easier to securely install a compatible child seat at either end of the rear seat Optima is equipped with passive safety systems designed to help minimize injury when certain traffic accidents are unavoidable An advanced airbag system helps protect driver and passengers with dual front front seat mounted side and full length side curtain airbags No system no matter how advanced can compensate for all driver errors driving conditions accidents and or injury Always drive responsibly Inflated airbags and images shown for illustration only 17 See Specifications page for endnote LIMITED SHOWN Delivering on a promise Kia is committed to producing world class vehicles to suit most every driving need This commitment has led to the development of stulish vehicles with an extraordinary combination of precision engineering outstanding performance innovative features and advanced safety systems Kia s dedication to quality and value has been widely recognized one reason why Kia has been named as a top 100 brand in Interbrand s Best Global Brands 2013 report In addition Kelley Blue Book s KBB com has announced the recipients of its Brand Image Awards naming Kia as the 2014 Best Value Brand This honor recognizes ou

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