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1. Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com pr t The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other ERAILL EOP than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think 4 Once your camera is set engage the focus and exposure metering by depressing the shutter release half way You can use a one of your Program Modes from your camera presets or for a camera with manual exposure try an aperture at F8 F11 and set the shutter speed for a correct exposure Use your built in time delay to trigger the shutter to eliminate any blur Setting the F stop up to 22 will create long exposure times There is some concern for long exposure time which can cause a blur but only if something bumps the tripod To relieve that concern use F8 11 to shorten the exposure maintaining the sharpness The beauty of digital cameras is that you can shoot several and experiment with subtle settings and see your results immediately 5 When you are comfortable with your camera settings fully depress the shutter release to make the exposure Preview the image in the LCD to determine if any adjustments need to be made I would suggest trying2. Upload Your Email Contact List This is your contacts in your email program You will want to continuously grow this list as it will be a great tool for all of your online marketing efforts You want to collect these from various sources while making sure it is permission based In other words do not put random people who you do not know very well on your list you will only get blocked and you want to make sure you are marketing to people interested in your artwork You will want to keep the list in your email program as well as here on Facebook Start Searching and Discovering If you are new to Facebook I want you to take a few days and poke around to get used to the interface Do a few searches for groups and businesses you might find interesting Look for other artists that inspire you Interact with them and ask for their friendship With the new timeline feature it is easier than ever to showcase your work Set up a profile picture and set your cover image Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Thin
3. Building your online foundation offline ssesssssssssessrrssrrenrrssrnsnsrnensnensnnnnnnennnennnnnnennneenntnnntnnnnennnennnnennnnnnnnnnnnnnennnen nees 8 Rewrite your artist biography and statement esesssseesecssssesesessessseseesenssessesenenesesseneneesteneeaesseneneeaeasenensaeens 8 Relax Lecthe Words Tlow TN CU isisisi eini teute tesegvanasdesayees vetepetieceetecgsbauteceeaseatacannienachanienenienceateaee 9 Tore Grea DI AIEE NOLO S aasi Ea EE E EE NO EEE E E ER 9 Pre Or PrO on etercc ote ec czuese tna su eeecuteconeec seuceeenesnesd ececetscorasc auteceesecseucuseseeeesue sezex ten teceesterasemaspesteeert sataeeecuces 12 Take advantage of the newest technology available to artists with gicl e prints 12 Wie anon e 0 a 9 Gl commer A E ee en eee rr 13 The words VOU USE AVE Wi OF CAE eaen iaaa A AEE EA e E RERAN 13 Pre OU N ON E oeae a E E E EEA E TAE E as tesecmeeures 14 Keepa Database Ok Your VV OL karonariniensn na A eaeenetec eee teed 15 Document Your Buyers Galleries Exhibitions and Competitions s ss sssssssssssssrssnesrennesnennnnsnesnnonrnsnnsnnnsnnns 15 Building Your Online Marketing Presence cccscsssssesseessesseseeseseseseesesesssesesneseeseseeseneneeaseneneieaeesenseaeenenenneaeeneen 16 OTA OCIA IN CGO I oi evas scateoca resi ver sate E A N 16 Go to Facebook com and join the Network cccsssscsesecseseeeeeeeeeseeseeseseseseeseneneeeneneneaeeseneneeaseneneieaneneneeaeenea 16 Upload Your Email Contact IGE a sre
4. social networks Being able to connect with them through another resource is essential Keep in contact with everyone who takes notice in your work Send out show announcements share your accomplishments and show them that new piece Collecting email addresses of your patrons and supporters is vital Gather emails from every source you can while making sure you have permission from the address owner When you meet someone ask them for a business card When you havea show put out a guest book and ask for their name and email address nothing more Use that a list of friends and family emails and ask them to forward your emails to their friends who would find your artwork interesting u Your fedean mee rails om But don t stop there post a ew piece and one of the only places Ing sure you have pe ISSION onlinetthat your work can be purchased From the address owner Use an online email service There are two really good services out there that I have experience with those are www constantcontact com and www mailchimp com I recommend checking both of them out and see which one fits your needs They both have free trial options so you will not be spending a lot of money to try before you buy One of the advantages of an online email service is that it can help you with collecting those emails with automatic forms that put the emails captured all in one place They even have applications to help you gather
5. MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think on Facebook is attracted to your work and you can bet that it is pretty much your demographic because the pool is over 500 million users Below is a sample from my Michelle Leivan Original Painting page As you can see although I have only 363 people liking my page I have a potential of reaching 145 700 people through those 363 people Do you like the idea of free advertising now This is the power of Social Media and you will always want to put your best foot forward Bookmarks Michelle Lei n Michelle Leivan Original Pai Timeline v v Liked Overview Likes Reach Talking About This Check Ins amp Export Data v Total Likes Friends of Fans People Talking About This eekly Total Reach z 4 363 0 28 145 700 0 21 17 183 33 332 107 5 E Ad E Posts E People Talking About This EE Weekly Total Reach Date vw Post Reach Engaged Users Talking About This Virality It 6 4 12 fie Now offering Limited Edition Canva 43 17 Your profile
6. OUO S erines Aana Ennan ia Aitaa AA A ARRA rA aAa AEEA 20 ECEANIA S eau a T E E EE E E E EN 20 Merat AS OUr A O carota teats eas ts cata tees tnt ta ca vaste evevetet eee cay teecemarete tee eineeeyetineetets 20 Stay informed with PACCDO ON css scsesssesesssezsosssccsssescessstscevesnesaicstasestiaqnesatatasageteseesentieciantene ts sieasueentatnteeteieesstieneenads 20 A domain name can be assigned to your Facebook Page ss ssssssssssrsssressnsernsnrsnrnsnnrnnnennnnnnnnnnnennnnnnnnnnnnnnennes 20 TMI E Ed AN aar A E EA 21 Collecting email addresses of your patrons and supporters is Vital sees 21 ai Ucan onie eT AML Ser COren ENE E cere 21 ONLINE Get a WEDSItEC cccccccssssssessessecsessecsessessucsecsucsecssessessessessussussucsussussussascaessessussussucsussussutsassassassaessesssssutssesessassassassassasssessesecsecees 21 Whatdo you call your WV SS eceresis nc ecezntes tectepss toses tokna an aaea aa aeaa Eaa iaaa RaRa AE ASAE RRR 22 WAC LO PE EWN D O an A E ee eee E E eee ee eee oe 22 Don eforcet the Meta Tig irao a Aa ra iaa 23 EDIO OOIE air EA A A N 23 Consistency and frequency are keys to blogging ssssssrrssrsssssesrsnrnensneesrrsssrnsnnninnninnnnnnnnnnnnnnnnnnnnnnnnnnnna 24 Always have something to say about a NEW PIECE csssessessssseseeesteseseeneesseseeteneseseeneneaeateneneeseateneneaeeneneeaeatens 24 ode a ae 24 INCE OT Ke VOUT IN CE WVO IIS ae cccrse gece czs tte cas endear erat E 24 Parna LONO e a eer re tree et
7. for your email list Look for additional Facebook applications to help you maybe having the Shop It application would be helpful to sell your work if you do not have a web page yet Showcase your latest photos Facebook Pages are made for artists With the new timeline feature you can highlight your latest image and feature every piece or link to your work that you post Set Email Notifications Look under Edit Page Settings you can set email notifications to let you know when someone posts to your page because when you get people responding to your posts you will want to respond to their comments You can also build a network of other pages you like and set the featured pages to show on your Fan Page wall Interact as your page One of the great things about the new updates to the Facebook Pages is that you can log in go to your page and select interact as your page So if you find a gallery that you like you can post a comment on their page as your Fan Page instead of your Profile which will lead them back to your Page which has all the important information about you and your artwork without all the clutter of everyday life posts on your profile Stay informed with Facebook Facebook has made available Best Practices guides to make your Page engaging To find it go into edit page the link is on the left hand side with an orange flag next to it called resources Click on that and it will send you
8. picture and your cover image is the best way to attract attention to your work You can put subtle prompts on your cover image to send them to your website if you have one but do not be too blatant or Facebook will flag you In each post you can encourage them to click one of your navigation links specifically Click on photos to see my most recent work Adding your website address to the photo it will not put in a hyperlink to your website but you can still give them the address better yet post your link from your website so that they have to go to your site to see a larger image and get the details on how to buy your work Know what you want them to do and ask them to do it Use Applications to increase interaction and automate I would suggest seeking additional plug in type applications available on Facebook to add to your page There are literally thousands of them and there are already a few on your page Photos Notes and Discussions are all applications within Facebook To start your search for helpful applications select edit page at the upper right hand side of the page There is a navigation list on the left side of the page that loads Click Apps you will then be shown the entire list of applications currently used by your page Scroll to the bottom of the page and click Browse more applications and start exploring Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMar
9. the gallery ever consider carrying your work Galleries are your partners in your sales and marketing please don t cut their legs off at the knee Simply consider the other 50 your personal commission when selling a piece out of your studio And if I know typical artists you are probably cutting yourself short as well by giving deep discounts in the studio and not taking that commission from yourself Give yourself a break and know your prices it s nothing more than business If you have two galleries with different commissions then tell them what your retail price is and you will simply get a better rate at one gallery over the other Insist on the continuity for your pricing it s your work Don t get enamored with the thought of being in a gallery and allow them to step all over you with their demands this is a partnership and you are the one who has the most to lose Explain how you set your prices and if they cannot accept your terms maybe there are other unseen reasons you shouldn t do business with them I know it is a hard situation to be in but in my life experience that first disagreement will tell you a lot about a relationship So pay attention Keep a Database of Your Work Carefully document each piece with a photo price size medium and a statement that makes it unique There are several artist database programs out there or create your own system Make sure the information is easy to access and maintain You
10. the keys to today than it used to be With the improvements of digital a good reproduction cameras artist control over the image and reproductions photograph of your work provide a low cost opportunity to make your artwork more accessible to more collectors both on and offline The instructions below are certainly not the only way to photograph your work but it is simple and consistent method that with just a little practice you will be able to photograph your artwork with confidence and using them in a variety of ways including digital prints Two things to consider when digitizing for print The camera s lenses and the image sensor are the keys to a good reproduction photograph of your work For instance cell phone cameras are quickly becoming capable of taking a 5 megapixel photograph this does not mean that it should be the camera you choose to use for photographing your work for print reproduction Choose a name brand digital camera with a quality lens and a quality images sensor We use a Canon EOS 60D SLR camera to digitize for print here at Art Print Express However this is not the only camera available that can give you satisfying results A knowledgeable camera store clerk can be a great source of information Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than
11. website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk print print Beginning Art Marketing Online It s Not As Hard As You Think This is why I started the blog ArtMarketingOnline com I have over 20 years of experience in advertising and marketing and I have spent the last 5 of those years immersed in marketing other artist s work in a gallery setting I have seen the industry from the front and the back which has inspired me to offer my insight and practical knowledge to my artist friends You will see a lot of online marketing information on my blog however don t ignore the traditional offline marketing if you as an artist are to succeed in this new world of self promotion Here area few things you need to keep in mind while working your plans for your marketing The traditional offline marketing translates nicely into the online marketing if you take a look at them in this way Traditional Offline Marketing Online Marketing Galleries and other Show Places Website Postcard and Business Cards Email With the dawn of the Internet the world we live in has changed dramatically and with that change the keys to the caretakers of the elitist art industry have been stripped to some degree Word of Mouth Social Networks Introduce You
12. Art Print Express presents Beginning Art Marketing Online It s Not As Hard As You Think Contents First of all whatever you do DON T GET OVERWHELMED by all of the information 3 Marke no a O id eee AO E EEA oe ee ne ee 3 bi Bae em ArKO al ol ca carmerrre teerers emer rere EE A eyes are reer rer re ee ere eee 3 Time how much time Should you spend Marketing essecssssseeseesssssesesessesesessesesssesesseseneeaseseneaeasenensees 3 You are the best person to Market your WOLK eesesssssseseseesessseseecssesenseseeneeseeseneeseseeneteneeaeaseasaeaseneneeaeasenens 4 B 004280 1 Le E E A E tet er E te A eee ere err re eee eee eee 4 Are you Making GREAT AR U2 scsesccseseccsesepscszscexexstcacazszesecaseyssecscendaniciesestinaxsisatuesscicessessescitisaxstsntoestienmeveentnsensienestas 4 DO VOU trecatyour art VV CC ON C0 ienasi aN ANNEE eee EEEa RENNES AEAEE EENAA AoAo 5 How do you talk about your artwork uu esssssseessssesssseseseneseaeesesssesesseseseseeseneseneseaeaseneaeaeaseneeseeseneeneaeaeaseneaeaeas 5 Marketing Today more opportunities fOr YOULL sssssecssseseeseseeseseesseesessessesseeseeseaeeneeaeenssaeenseaseneesneeaeensaeass 5 Traditionally art marketing consisted of a limited number of options for the artist 5 Continue to do the traditional offline tasks much as you have always done them nsss 6 This new set of opportunities online Opens UP a whole new world ss sss sssssrrssressrensnennrosrensnrnnnesrnnsnresns 7
13. Your Name Kansas artist Colorado scenes oil acrylic rocky mountains Denver landscape painting en plein air Continue your list capturing as many details you can think of that someone might type in a search box to find your work on the web This is a good place to get you started There are entire books on Search Engine Optimization SEO that can be studied and used But this will get you started If a potential buyer has to contact you before they can buy a piece then it will be assumed that you If you are expecting to sell your work online then put your want more than they can afford prices online If a potential buyer has to contact you before they can buy a piece then it will be assumed that you want more than they can afford Have you heard If you have to ask you can t afford it This is what you will be running up against So go ahead and post the price and if someone on Facebook falls in love with your piece then you can sell it right on your website Start Blogging Blogging is a popular way to get your work seen online There are many options out there most of them free to create an art blog for people who follow you online Although you can just stay in Facebook and write notes about your work you can get a larger online presence if you choose to also create a blog There is an application called Networked Blogs in Facebook that will auto post your blog to your profile and or page every
14. ales or success by using the instructions within this document Use at your own risk art print CPL cork 18 print Beginning Art Marketing Online It s Not As Hard As You Think Create a Facebook Fan Page Once you are comfortable with your online profile you will need to make a Fan Page There are many reasons to conduct your marketing from Fan pages rather than your profile First off they are different from profile pages in that they are searched and categorized by the search engines You can talk all about your work and nothing else It s free advertising 1 Login to your profile and scroll all the way to the bottom of the page You will see a series of inconspicuous links 2 Click Create a Page This will take you to a new page where you will be given some choices about what kind of page you want to create 3 Choose on Artist Band or Public Figure and choose your category 4 You will be asked to select a name for your page you will want to select something that will be memorable but also contain your name Artist Your Name for example Be descriptive tell them who you are and what you do Do not be too generic if you already have a website you can use the website name You can change the title of your page up until you have 101 fans and once you have that many fans your URL is locked in Simply follow the instructions they have made this very easy even for the novice Note The Getting St
15. all you if they are concerned about suspicious activity on your account Network your Networks To get the full effect of Social Networking post the same thing in several different places and at different times I suggest a hierarchy for posting For example if you have a website with a store Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think blog Facebook Page Facebook Profile and an email service you can make your life simple by posting in this order 1 Website post your newest piece or news 2 Blog Write about your newest piece or news along with a clear link to purchase a few hours later or the next day To save time use the Networked Blogs application in Facebook that will auto post a link your blog to your Facebook Page and Profile without you needing to do a thing 3 Facebook Page share link or post your newest piece again on the 3 day 4 Facebook Profile share or post a link to the new information again on the 4t day 5 Email include your thoughts about your new piece o
16. arted page is visible to you as an administrator only Think of this page as a mini webpage about your artwork and your life as an artist This is a place where you can One of the great things about the talk about your artwork exclusively Definitely post photos of your work here Remember to use your copyright information in the caption area Also consider posting photos of you working on your art and new updates to the Facebook Pages it that you can log in and interact as your page the huge crowd at your most recent show If you have a website post links to your works here rather than posting only photos of your work Simply cut and paste the information in the address bar from the page you want to share This will send them back to your website where they can buy rather than just stopping at your Facebook Page Don t forget to also share everything you do on your Facebook Page with your Profile friends too Admin Panel One of the first things you will notice different about Facebook Pages is that there is a special feature at the top called Admin Panel This is an awesome benefit for Pages that allows you to know which posts are working and which posts are not who is looking at your site how many people you are reaching and if people are commenting and sharing your information When built over time this is an invaluable tool You will eventually have a specific set of data that defines who Written by Michelle Leivan
17. by all of the information Step back and breathe Remember everyone with a computer has been exactly where you are at right now Most importantly don t try to do it all in a day take on only what you feel comfortable with and add things as you get more adept putting your art online There is a wealth of information online about marketing and what I have done here is given you the essentials of getting started marketing your artwork online I have consolidated fifteen years of my own experiences of marketing the gallery and my own work online to give you the very basic bare bones where to get started and how to do it Keeping that in mind let s get started 3 Marketing an overview What is marketing It is basically EVERYTHING you or others do to sell a piece of your artwork This can be as simple as talking or writing to people about your work or your life as an artist It is the time you spend seeking new galleries and places to show your work The time you spend photographing your artwork to send it off to a new competition is marketing If you think about it you probably spend an awful lot of time marketing already and didn t even realize that is what you were doing Time how much time should you spend marketing I would say 50 of your art time should be spent doing some kind of marketing if you want to see results Target and plan the time you spend in your marketing as carefully as you spend in creating the artwork you a
18. cetera eer eae ee ee eee eee eee eer 25 Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com pr t The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other ERAILL EOP than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think Let me start this off with a question not many artists consider Are you a capitalist Does that seem like a strange question to ask an artist Many artists are uncomfortable considering that label for themselves I offer that question to you dear artist because I truly believe artists are among the last of the GREAT CAPITLALISTS A Capitalist by definition is an investor of capital money energy emotion creativity in business especially having major financial interest in an important enterprise If artists create their artwork with the intention to sell the work then they are capitalists like it or not If you had no interest in making money with your artwork I don t believe you would be reading this So welcome and let s get started on discovering ways to increase the possibility of selling that fantastic work you pour your heart and soul into First of all whatever you do DON T GET OVERWHELMED
19. commercial gallery site When you share your work share the link to your website instead of filling up your Facebook album Ifyou still want to post the pieces in an album put your web address in the description too Remember when you post your work anywhere online Always post a picture of your artwork with Title Size Medium the symbol and your name on the description of each if work pictures Add your website e store or gallery if applicable What do you call your website Simply YourName com if it s available or YourNameArt com Most people who like your work will be looking for your name Your name is your brand it s the first most obvious thing that separates you from other artists If you have a name that is common or is also a celebrity name then get a little creative but make sure your name as signed on your pieces is part of the domain name and you can use a descriptor word such as art or photography or gallery Just make sure it fits your work Be sure to do a little research on whether or not your name is available Go to www GoDaddy com and use their domain search If your name is not available they will give you some suggestions as well Your choice of domain name is very important to your branding and marketing Where to get a website If you do not already have a website or are looking for a new host check out www FineArtStudioOnline com FASO This is a service I use for my own personal art web
20. detail either Simply think about what you are posting and decide if you are comfortable with the world seeing it I could make an Anthony Wiener joke here but I ll You can be anybody online and restrain myself nevertheless he is a good example of not so can other people thinking before you put something out for the world to see Finally Don t Create Drama there isn t anything more bad mannered than when people create drama online If you run across someone who is creating drama for you you can always hide them in your news feed or block from your friends Keep a positive and friendly attitude Drama even on your personal profile isn t going to help you sell paintings One particularly rude way people create drama and a pet peeve of mine is called Vaguebooking According to the New Urban Dictionary Vaguebooking Intentional or unintentional vague or ambiguous Facebook status message which people have no clue as to what you are talking about For example Mary is wondering if it s all worth it While in reality Mary is bored waiting in a particularly long grocery store line Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art s
21. e It s Not As Hard As You Think course much of this information about buyers galleries exhibitions and competitions needs to be on your artist resume as well I m going to leave this up to you You can choose to do it all by hand on index cards keep it in your email contacts or make your own spreadsheet A good artist database program will work for this Again I have all of this on my website service and in my Yahoo email account in my contacts After you have these items down you are pretty much ready to start posting your work online whether on your website on your blog or in a social media setting Building Your Online Marketing Presence I know I have asked you to do a lot of things before going online however these things you will thank me for later Most artists I see online do not do all of this work and I believe their online sales will reflect the neglect It s all up to you Join a Social Network To start with your online marketing I want you to join a social network I have chosen Facebook as the tool of choice here because Facebook seems to have everything you need to get started all in one place There are also potentially 500 million patrons to market to Once you are comfortable with this network you can expand your plan to include other online services such as Pinterest but Facebook is where I want you to get started Go to Facebook com and join the network and get a profile if you aren t on there already
22. e before implement your online marketing plan You will need to create several different documents to help you keep focused on how you want to present yourself online These documents are important to spend time doing and making sure they say exactly what you want to say about your artwork in a way that will draw people not only to your artwork but also to become a fan and buy your work as well Rewrite your artist biography and statement This important document is traditionally used for printed pieces will be a tool that you can use to present yourself online What I m going to ask you to create here is an artist statement which is slightly different than the traditional statement that encompasses the scope of a body of work This statement will include biographical elements as well as a description of your work When writing your statement consider what distinguishes yourself from other artists There are literally millions of artists out there online Below are parts of two actual artist biographical statements Read these real life examples of artist biographies and ask yourself if which artist s work would you click on to see more For the purpose of this illustration I have made the names and places generic Artist Name a Home Town artist creates art almost every day working with oil paint pastel or clay Artist loves to en plein air paint in oil with architecture as preferred subject matter He also creates abstract painting
23. ensional visual artist Seriously consider prints as a profitable option for your online market Not only does it extend the profit margin on each piece it also makes it possible to offer your work at a price that will build confidence for your online collectors Take advantage of the newest technology available to artists with gicl e prints Gicl e pronounced Zhee clay is a derivative of the French word gicler meaning to spurt It is a coined term for the process of making high quality fine art prints from a digital source using ink jet printing Artists generally use gicl e inkjet printing to make reproductions of their original two dimensional artwork photographs or computer generated art The process to create a gicl e print represents a relatively new advancement in printmaking technology and produces better color control and accuracy than any other current means of image reproduction Original artwork is translated digitally with high resolution scans digital cameras or computerized art programs and printed using professional color ink jet printers High quality archival inks are used on a variety of surfaces including canvas fine art papers and photo papers The quality of the gicl e print rivals traditional silver halide and gelatin OCEAN OFC OMACE DEE sit rivals traditional silver halide printing processes and is commonly found in museums and galleries and gelatin printing processes and is commonl
24. g Online It s Not As Hard As You Think Relax Let the Words Flow Freely The easiest way is to start off with some free writing This is a technique where you spend at least 10 minutes writing about what you want to say since as an artist you are most likely a hands on kind of person I suggest paper rather than keyboard Don t worry about spelling or grammar and just get the words down onto paper Let it simmer for a couple of hours or days then come back and see if you can find a way to put the words into a statement that says exactly what you want to say about your work If you are struggling seek the help of a writer friend who can put down into words what you want to say about your artwork But you have to do the free writing exercise first so that you can give the writer some kind of direction Items to include are Education Art Accomplishments Awards Other facts of interest that sets you apart from other artists eeeeee Why you create Once you have down what you want to say about your work turn it into two documents one being a 200 and the other a 500 character description think of them as a 30 second and one minute commercials You will need these two versions in various places with your online marketing some places accept only 200 characters and others allow more Take Great Digital Photos The camera s lenses and the Creating quality digital images of your artwork is much easier image sensor are
25. k Start Sharing and Posting Do a few posts share your artwork When you post your work anywhere online Always post a picture of your artwork with Title Size Medium the symbol and your name on the description of each if work pictures Add your website e store or gallery if applicable Show Your Character Your profile will allow you to have a maximum of 5000 friends no more This is not where you are going to be doing your marketing This is about you as a person not just about your artwork you can post the fantastic pie you baked for Christmas or the cutest picture of your cat sleeping in the chair and your favorite quote Be Social but be Safe When working with social networks remember to always be safe Don t be afraid of being social and interact Post only 30 about your art on your personal profile Have a special photo album for your artwork make sure those are good photos too Always look at the profile of anyone requesting your friendship before you accept them Don t be shy about asking for their friendship Don t Get too Personal remember everyone can see what you put out there including your employer and potential buyer You can be anybody online and so can other people For example when my husband went off to Iraq for a year I did not mention him being gone or in Iraq at all because that just opens a woman up to be a victim Please be smart with your information online but you don t have to be paranoid about every
26. k before you are key to blogging Choose to go online to make sure you get those searchable phrases so the blog once a week twice a Search Engines will find your work To get the most effective week or every day whichever online presence these principles are to be used every time you you choose keep the pace post something new about your art work Remember to always put a link back to a place where an admirer can become a patron PayPal If you are doing business online you need to have a way to receive payments The most popular payment site on the web is PayPal I recommend setting up an account with PayPal Simply go to www PayPal com and follow the instructions Make sure you read the instructions completely Before you start you will need a checking account and a valid email account to verify your identity I personally like the transaction coverage PayPal offers because I have never had a problem that wasn t quickly fixed with PayPal This is why I feel comfortable recommending the service PayPal has many advantages Many websites including the one I recommend using to build your website www FineArtStudioOnline com have integrated PayPal into their shopping cart so it is easy to automatically receive payments for your artwork You can get a debit card to draw from your PayPal Account at any ATM They will email you when a payment is received You can accept credit cards without a merchant account eeee They will c
27. ketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk art print a aa a cork 20 print Beginning Art Marketing Online It s Not As Hard As You Think You can add and remove these at will Allow your page to be fluid and add things as you have a need for them Some applications to consider You can write notes on your page which acts as a blog If you already have a blog you can add the Network Blogs application and it will automatically post any new entry onto your Fan Page Also if you are on Twitter there is an application that will auto post your tweets as well An application called FBML which will allow you to put in a little bit of HTML if you have an email list collector from a service you can put that in too There are many applications that you can use to draw people to your artwork and there is even a marketplace application mentioned above so that you can sell your artwork right from Facebook The best thing to do is to browse the applications to see what all it available Ifyou have an email service see if there is a Facebook applications to add to your page from that service and ask people to sign up
28. line Although every picture is worth one thousand words without words and proper descriptions your images are not searchable online For people to find you online it takes words for your piece to be found This concept is so important to your online presence I cannot stress it enough You must know what you want to say about your work and be able to put it down in words This is the real work of marketing yourself and your artwork Not only do you want to talk about each piece it is important to put key words and phrases in each description The first 200 characters or so in a description or an article usually accompanies a link to give the viewer some information about the link they are about to click So if you puta description which includes the material size and framing of the piece put that information further down on the description The first few words need to create interest in your piece entice them to click and explore your work The description below is 512 characters long with spaces The description picked up with an online link to the page will most likely be the words in bold This is an important feature to consider when posting on Facebook This trio of Pale Poppy Mallow is presented with a blue green background I am not sure why I chose to paint this Pale Poppy Mallow at this time Maybe I needed a break from my Echinacea I remember photographing this set I took several pictures trying to get the right angle and lighting t
29. ly sales you will want to keep your prices low and allow your collectors to pay for you to grow as an artist The best news is that once someone buys your work they will most likely buy another Then there is the social effect people like to talk about their art and at the minimum one of their contacts will also buy a piece There is magic that happens when people start buying Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think If you are already somewhat established you will want to consider these things Aesthetic and technical merits the cost of recovering costs of producing and marketing the artwork your artist s reputation and demand for the work No matter where you have your work for sale always price with consideration of giving a gallery 50 and that price needs to be consistent whether you are selling the piece at a gallery or out of your studio The reason I say this is if you are selling your piece at a 50 reduction out of your studio why would anyone buy a piece at the gallery And then why would
30. make a reasonably good sized print maybe not a giant print but it will accommodate an average size like 16 x20 Mount lights as close to the same height as the center of the painting directed toward the center at 45 angles and far enough away to evenly light the piece without glare or hot spots Set the white balance of your camera to match the type of light you are using or seta custom white balance according to your camera user manual If you are using the 5700K daylight bulbs the daylight setting will work Properly setting the white balance will greatly improve the accuracy of your color Mount the camera on a tripod and adjust the height of the lens to the center of the artwork Fill the artwork in your view finder and use as little zoom as possible Do NOT use any digitally assisted zoom feature this will only create more noise and your image will not be clean You can move your tripod closer or further away to fill the view finder with the image As you look through the view finder or at your LCD display look for any glare from the lights adjust the lights to minimize the glare On dark paintings turning the lights around and bouncing the light off of a white wall or large piece of paper can eliminate troublesome glare spots A circular polarizing filter can be used also but is an additional accessory for most cameras Also carefully check all corners for any parallax distortion or fisheye effect Adjust camera to fix these
31. many combinations of exposures and lighting before you commit to keeping the image 6 Transfer the image s to the computer directly from your camera with a USB cord or with your media card reader Open your image with the editing software Here is another advantage of digital imaging being able to make corrections You can crop straighten square off the fish eye effect and correct the image parallax effect with minimal image loss 7 Compare the image on your computer with the painting Make sure you are looking at it under the same light situation in which it was photographed Make any color adjustments as needed Save this as the original and it is ready for the printing process For the web size the image to 72 dpi with the longest side at 500 pixels at this size you do not have to worry about anyone making reproductions of your piece A downsized photo for the web will probably need a little extra sharpening Save the web image as a separate image file Note Every monitor is different so everyone will see your piece a little differently depending on their monitor There is nothing you can do about this other than take the best photograph you can and make it look its best on your monitor Of course there are all sorts of monitor and printer calibrators available and if you are displaying these on a website the calibration is all for naught However if you are photographing for print you should consider their equipment because the person
32. nline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think When you start uploading your pieces remember all of the off line work I asked you to do before you Started going online Well this is where you want to use all of these things Make sure you have something to say about your piece Don t forget the Meta Tags There is a very important section on the website you will not want to neglect Meta Tags are built into your webpage by the template and are descriptive words that help Search Engines know what is on the page Start off with a short and distinct description of your website this will be the Meta Tag Name Then fill out the Meta Tag Content which consists of a list of one and two word phrases that describe you and your artwork To help you determine your content Write a few keywords about your work Lookat your artist biography Consider what people say about your work For example let s say you are a Kansas artist and have an affinity for painting en plein air landscapes of the Colorado Rocky Mountains First make a list of any details that will help someone find your work if they want the kind of work you do Your list might look like
33. o capture their character They are grouped in protection but still Although every picture is hold their own personality This set makes me think worth one thousand words of the closeness of my family of three and individual without words and proper ONLINE growth that is safely nurtured in our home descriptions your images are If someone was searching for a painting of Pale Poppy not searchable online Mallows there is no question they have just stumbled upon what they are looking for If itis on your website or on a Facebook Page the search engines spiders also know that the page contains a painting of pale poppy mallows and will gladly point them to the piece When typed in the search bar for Google pale poppy mallows painting the link to this piece comes up as 4 and 6t on the list My website has two views so there are two links available for the search engine droids to find the piece The words you use are important you have to think like the person searching for a piece like yours For example another piece of mine when searched crimson faced sunflower comes up number one and that is because it is on the US Art in Embassies program which is a government site Google gives preference to government sites which is good for my piece However if crimson sunflower painting is searched the same piece but on my own site comes up on the second page These listings change daily and can be affected by any cookies that Go
34. ogle uses to track your Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other pr t than the three mentioned above This book is for information and education purposes There is in no way implied or ERAILL EOP guaranteed art sales or success by using the instructions within this document Use at your own risk 14 print Beginning Art Marketing Online It s Not As Hard As You Think preferences Is crimson the best word to use in my description Maybe but if someone is looking for ared sunflower rather than a crimson sunflower they will never be offered my page as an option Revisions need to be made however I will leave this description alone so everyone can learn from it There is a lot more to know about search engine optimization this basic concept should get you on a good Start to getting your work found online Price Your Work The first thing I want to say about pricing is that you have to know what you want for your piece To not know how much you want or need for a piece is like getting caught with your pants down Pricing is a subjective as art is So here are a few things to consider when setting a price for your piece Pick a base price for every piece you do consider all costs time materials education promotion membership framing and contest fees Then fig
35. ork and make more art The concept of great art is subjective in that each artist and each viewer defines for themselves which piece is GREAT and which piece can be ignored And this is one of the qualities of art that is the most slippery This is also why you as the artist want to have some control over what is said about your art and why you make it I have seen a piece sell simply because it was a beautiful well executed piece and it resonated with the buyer and then I ve seen not so well executed pieces sell simply because the subject of the piece resonated with the buyer So technical execution is not the be end all of making a piece Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think GREAT There are as many reasons for a piece to sell as there are individuals willing to buy the piece What is important is that you are making and presenting absolutely the best work you have to offer Do you treat your art with care Your art deserves your respect if you don t respect it no one will Use high quality ma
36. printing the piece will not have the same monitor as you either and their work flow will be calibrated for their specific equipment The good news is if the color looks good on your monitor there is enough information for the printer to get a close match Ask for a proof before committing to the full sized print or bring the original for color matching This subject can expounded on in great detail with many other options but my intention for this guide is to get you started without breaking the bank and give you some insight on what it takes to Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk art print CPL cork 12 print Beginning Art Marketing Online It s Not As Hard As You Think digitize art work This is the basic process that I use in the print studio with success With a little experience and experimentation you too can digitize your work with confidence Prints for profit I remember the first thing I learned when studying how to market online If you can reproduce it easily you can Sell it online This concept works fantastic for the two dim
37. r news along with a clear link back to where they can purchase the piece With this hierarchy if you don t have a website but all of the other items then leave that step out Eventually you will have each of these in your marketing plan You will notice on your own Facebook Profile that as your number of friends grows the shorter the time is for a post to show up on the news feed To combat this post at different times of the day and on different days Studies say that Tuesday and Wednesday are the best days to send emails and early morning and evenings are the best time to post updates Your page also has a View insights link on the right After a bit of time it will tell you a lot of statistics about you re the posts visitors like and what they find most interesting Use what you learn to direct them to a place to buy your work online 25 Parting Thoughts ONLINE Not all the answers are here when you wake up tomorrow there will be new stuff to learn online that s how quick the information age is I ve planned this eBook making sure that on the websites I ve recommended there is always a help button in the software or a customer Service person paid to offer you help Feel free to use them especially if you a paying for a service there are no dumb questions They are the most knowledgeable about their product and best people for your individual questions just as you are the best person to talk about and sell your
38. re marketing Set aside a specific time each day or week to work on your marketing I bet you are thinking Oh that seems like a lot of time that I would rather spend creating Can t I just get Set aside a specific time each day or someone to spend their time marketing my work Well week to work on your marketing you could but I don t believe that is the best idea Let me explain Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other pr t than the three mentioned above This book is for information and education purposes There is in no way implied or ERAILL EOP guaranteed art sales or success by using the instructions within this document Use at your own risk p print Beginning Art Marketing Online It s Not As Hard As You Think You are the best person to market your work First of all YOU are your work If you create something itis as much a part of you as if you gave birth to it There is not another person on earth who knows your work better Because of this fact you should have complete control of how your work is presented and what is said about your artwork It is your responsibility to protect it and your integrity Of course other people can help you with your marketing efforts and you should look at galleries and competitions as partners in marketing your wo
39. rk Make sure though that they are working with your marketing plan and not putting words in your mouth about what your work is about What I want to encourage you to do with this e book is to create a brand that is YOU Surround yourself with supporters that will help you succeed in selling your work with value Creating value As you prepare to market yourself here are a few more questions to consider Does your work have value How do you know if your work has value Let s explore this idea of value by considering a few questions Are you making GREAT ART Or maybe what is great art and am I making it Great art has MAC Mystery there has to be some mystery to a great piece of art such as the Mona Lisa why is she smiling like Your art deserves your respect if that This attribute draws the viewer deeper into you dont respect it no one will contemplation of the piece Without mystery the art will fall out of style and will not stand the test of time Attention Art must grab the attention of the casual glance and across the room It must engage the viewer and make it difficult to look away or be powerful enough to reengage the viewer by being unforgettable Connection The viewer must be able to find a personal connection to the art This personal connection is the most powerful piece of the triad because it is what makes people want to possess the piece and purchase it giving the artist the ability to fund their w
40. rself as an artist and Bl talk about your work 2b Continue to do the traditional offline tasks much as you have always done them The offline promotional work is the foundation for all of your online marketing If you have not already done so please go to my Art Marketing Online webpage and opt in to my newsletter You will receive Start Here with Your Online Marketing which will give you three foundational elements that are essential to beginning your online marketing presence However those steps are here in this Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think document as well with more detail So please help me out and forward it to a friend and ask them to join This new set of opportunities online opens up a whole new world of people who will love your work On Facebook alone there are more than 500 million potential patrons of your work This is one reason I recommend starting your online endeavors with this particular social network How do you think that will impact the caretakers of
41. s Finally don t forget to let me know about your success as well Become my friend on Facebook Like my pages I have Art Marketing Online Art Print Express Michelle Leivan Originals and Stroke Of Genius Game and put me on your email list only if you don t mind me putting you on mine See You Online Michelle Leivan Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk
42. s usually in an organic way He also portrays antiques in pastel and keeps Him extra busy making functional ceramics Now this one Fascinated with the weather Artist Name captures the beautiful scenic hills with the sharp contrasts of an oncoming thunderstorm or a simple far off cloud in pastel His distinctive illustrative style provides an ethereal sensation creating a countryside filled with the pleasure of quilted comfort accompanied by a sky filled with an awe inspiring weather event I personally know both of these artists and I ll tell you they both do fantastic work both should be seen and appreciated Sadly with these two introductions to them I want to know more about the second artist and I would probably skip the first one because is so generic it could be nearly any artist The second one lyrically and uniquely describes the work and the artist in a way that does justice not only to the work but to the artist as well and encourages the reader to go take a look at that work Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketin
43. should not have to launch a search and rescue mission when someone asks for a price or asks you questions about your technique or subject This is another organizational task that is in your own best interest I have all of my work that is available on my website So my website is my database it s available to me and the world 24 7 so maybe it isn t so difficult to keep a database of your work Document Your Buyers Galleries Exhibitions and Competitions Keep a database of your collectors patrons and exhibition history Make sure you get the buyer s contact information and make sure the historical documentation of each piece goes home with the patron along with your contact information This would be whether you sell it from your studio or in a gallery Always get the emails of people who show interest in your work You never know when a buyer will be ready to purchase and you ll be marketing to them with their email contact information Of Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk art print CPL cork 16 print Beginning Art Marketing Onlin
44. site have been with them for over 6 years and I highly recommend it It is designed especially for artists who want to have a website I believe if you can make your way around Facebook you can most definitely use this website with ease They have several templates to get you started right away and you do not need to know HTML Hyper Text Markup Language You only need to know how to fill out a form online and upload photos They will even help you buy a domain name if you choose the Professional or Master level of service Once you pick a level and start using the service you also become a member of their network FASO offers art marketing advice through a weekly newsletter and offers several ways to increase your online presence including Facebook Like for every one of your pieces you offer online make sure you pick an enhanced template to get this feature what s great about this feature is once you have put a piece onto your website you can just click Like and it posts to your Facebook profile They have a built in email newsletter service and a blogging section as well all in one place cannot say enough about how great this service is especially for the novice Their customer service is fantastic too so no worries if you run into a problem Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioO
45. steserctccteciercetiesctenn tesa xisiceat nicieee acetates a maleate 16 Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk print Beginning Art Marketing Online It s Not As Hard As You Think Dldi Leah e mins am DISCOV CII E oinaan hoary EE NNa Tai nite E NEET 16 Start Sharing and POSTID mrcina rapa E raaa eri Aaaa a EIRE AAE aaa T 17 SOCOR EIE AC CS Ie sce E E E A E N P EE N A A A P A I P A E E 17 Be oca pur be ai inn erie rater erester arene Pn rr ape rm nr a eetrrr ere cere rete Seer ect 17 Finally Dont Create Dri Aaronia einen sens einen anain EAEra aniani 17 Gebel Facebook Fan Pap Cirino ATENEA AEEA 18 Think of this page as a mini WEDPAE cesessesesseeeeeseseeesseseeseseeeeesseneseeneeseensneaeeeaeeneeaseneaeaneneaeeneneeneneaeeneeatens 18 APA E ognia A E A R 18 Your profile picture and your cover IMAGE eecesecessesecessesesseeseeseieseeneseeneieaseneiesseneseaeaseneaesieeaneneaeenenneeneneaeaeens 19 Use Applications to increase interaction and automate ss sssssresssssrssrenrrsnrnrinsnennnsnnnnnnnnnnnnnnnnnnnnnnnnnnennnnns 19 Showcase your latest PIL
46. terials that will make your work last for future generations When you store or transport your piece treat it as if it belongs in a museum Wrap it carefully in plastic and protect it with a soft blanket or towel Of course you shouldn t lean it against any surface that may harm the piece When complete don t touch it with your fingers When handling the piece do not place it above a direct heat source or in direct sunlight The environment for storage or hanging should not be excessively damp hot or cold How do you talk about your artwork Surely you don t pick out every flaw and misgiving you have about a piece when talking about your work If you do then for crying out loud STOP Think and speak positively about your work Don t let slip how easy it was for you to create because a buyer doesn t want to hear that I guarantee it wouldn t be easy for them When you talk about your artwork you should treat it with the same respect as you would when talking about your best friend in a recommendation This is one reason you should write about the piece in the documentation to make sure you have sat down and really thought about the piece and made the argument to yourself what makes the piece GREAT Marketing Today more opportunities for you Traditionally art marketing consisted of a limited number of Your offline marketing options for the artist those options depending on the elite tools are the building concierge who knew what art
47. the art industry and the artists who would not necessarily be represented by the galleries or the art reps The way I see it the Internet can be a tool for you as an artist to build your patron base and to prove to the caretakers that your work is significant and that you should be the one represented Those coveted galleries and art reps are still vitally important and will be just as valuable to your career I anticipate they will not become a thing of the past because they have access to the same tools you do for online marketing They have been in the marketing game for quite a while already and will make an excellent partner in your own art marketing strategy 7 Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other pr t than the three mentioned above This book is for information and education purposes There is in no way implied or ERAILL EOP guaranteed art sales or success by using the instructions within this document Use at your own risk p print Beginning Art Marketing Online It s Not As Hard As You Think Building your online foundation offline Your offline marketing tools are the building blocks for your strategy to successfully market you and your artwork online This section is created to help you get started with the items you will need to develop and organize offlin
48. the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk print Beginning Art Marketing Online It s Not As Hard As You Think Equipment Y ee Digital camera 5 megapixel or more with digital card and built in time delay feature or remote shutter release Tripod 2 Clip Lamps with cool Daylight bulb Check your local camera store for the fluorescent 5700K daylight bulbs When running these bulbs are not hot to the touch 2 light diffusers you can buy shower cap looking diffusers that fit your flood lamps or you can simply use two thin white trash bags to drape over your flood lights Only if you are using the cooler to the touch florescent bulbs in your clamp lamps Computer with Image Editing Software of course Adobe Photoshop is great but see Gimp com for a free option Digital Media Card Reader Optional You will need this if your computer does not have a media reader compatible with the digital media your camera uses The media reader allows you to connect CompactFlash Smart Media etc to your computer Procedure 1 10 Remove any glass from the artwork Hang your artwork Use a level to make sure your piece is square with the floor and the wall Set your camera to make the largest image size available for the camera Any setting over 5 megapixel will
49. those emails from your Facebook account Finally don t forget to put a link to your email sign up form in your email signature along with your Facebook Fan Page If you have a website put in a form asking fans to sign up for your show updates and news A good website service will provide this capability too Get a Website Over the last decade a website has become a must have for the visual artist It serves several purposes that not only help you promote your work but it is a single place where people from Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk 21 A Ai print CPL cork ZL print Beginning Art Marketing Online It s Not As Hard As You Think around the world can look at and buy your work Yes there are over 500 million people on Facebook but there are even more who use the web If you have the funds to get your own website I highly recommend that you do and it should be the hub of your online marketing Your website should be the first place you post a new piece and the only place online that your work can be purchased outside of a
50. time you update your blog Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk 23 fa print CPL cork 24 print Beginning Art Marketing Online It s Not As Hard As You Think Consistency and frequency are keys to blogging Choose to blog once a week twice a week or every day Whichever you choose keep the pace On an art blog you can talk about your artwork and other artwork and artists you admire You can blog about your events and the events of your artist friends If you think about it there is an endless possibility of things to write about just make it yours and you will do fine Always have something to say about a new piece It can be just a few words Try to give some insight to the viewer as to why you painted your piece and what it means to you At the minimum if you are working on a series have something to say about the series and mention it on each piece I believe if you can put your thoughts about each piece in words you the more successful your marketing will be Consistency and frequency Revisit my discussion on writing about your wor
51. to a number of links including Best Practices guides to make your Page engaging Click on that and you can keep up with the latest and greatest of information about having a Facebook Page A domain name can be assigned to your Facebook Page You can even buy a domain name and point it to your Facebook Page This takes a little more technical skill but it is not impossible Simply go to a domain registrar such as www GoDaddy com and buy a domain name Please see the Website Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think section about what domain name to pick There is a setting read the instructions to forward your domain to your Page If you have trouble they have wonderful customer service too Then don t forget to put a link to your commercial Facebook Fan Page in your email signature Connect by Email Email marketing is a powerful tool in your online marketing strategy Although the in thing is to be on a social network not everyone who is interested in your work can be found on one of the
52. ure how many pieces you can do a year divide costs by number of pieces and this is your base price For an example let s say your base price is around 250 no matter what size a painting is this is 5 x5 or 60 x60 this is where you start your price for each piece I like to think of this as the cost for you to even touch the canvas then add at Square inch price N tter wh h k IL Then let s figure a cost per square inch 50 per o matter where you have your work for se square inch If you piece is 15x15 5 232 5 always price with consideration of giving a square inches so 232 5x 50 116 25 gallery 50 and that price needs to be consistent whether you are selling the piece at So 250 116 25 366 25 so maybe round up a gallery or out of your studio to 375 to 400 then ask yourself are you comfortable with receiving half of that if you are represented by a gallery If the answer is yes then go for 400 If not adjust the 50 until you get comfortable with the price at 50 look at the half that would go to a gallery as the commission for selling the piece Remember this the dollar value of a piece is determined only by the buyer An art lover must release their hard earned cash in exchange for your artwork That does not mean you do not have any control over the price you set on a piece The things you want to ask yourself are How badly do you want to Sell the piece And would you rather keep storing the piece For ear
53. was and what it was not There blocks for your strategy to was a mystique surrounding the art industry masterfully created by the gallery owners and high end art buyers who successfully market you and your artwork online placed an enigmatic veil onto the meaning of art and its value The marketing was so good that the average citizen was intimidated into not collecting fine art and that it was a job for the rich and educated This strategy was necessary because there were fewer artist reps and gallery owners than there were artists so only a handful of artists were represented Those artists who were being sponsored by the concierge had to be special important and worth a whole lot of money It was important that they sold the work for a mint because there were many people depending on those sales fora livelihood Well my artist friend those days they are a changing With the dawn of the Internet the world we live in has changed dramatically and with that change the keys to the caretakers of the elitist art industry have been stripped to some degree They no longer control the industry that responsibility is now in the hands of the artists who in many cases are unaware that they have just been handed the keys to their future Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other
54. work A wealth of information is available about online marketing how to take the perfect photo and how to write the perfect artist biography but you really need to wade through a ton of things to know where to start I hope I ve given you a solid roadmap to start your journey online I need to say this again but differently so you know it s important remember everything takes time and this is not an overnight success story youll be writing It s only you you have a responsibility to present your work to the world but you don t have to be lonely doing it For your own success you need to have a professional attitude consistency regular posts stay safe don t hang out your dirty laundry for the world to see and I predict you will get to love marketing online Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other pr t than the three mentioned above This book is for information and education purposes There is in no way implied or ERAILL EOP guaranteed art sales or success by using the instructions within this document Use at your own risk 26 print Beginning Art Marketing Online It s Not As Hard As You Think because you will be making new contacts interested in you and your art If you are presenting your best work online don t be surprised if you sell a few piece
55. y found in For artists this process is most advantageous because they can reproduce their artwork on demand with minimal effort and manageable cost The high cost of mass production for an edition is eliminated and each image can be printed on demand as they are sold The digital files are archived until they are needed and will not inherently deteriorate as does the older film process Also with the gicl e process a print can be made to accommodate a variety sizes and onto a variety of media which gives the artist other options for customization with each client It all starts out with a great digital photo and find a great gicl e printer Insert shameless plug for ArtPrintExpress com here museums and galleries Written by Michelle Leivan MichelleLeivan com ArtPrintExpress com ArtMarketingOnline com The author is not affiliated or endorsed by Facebook FineArtStudioOnline com GoDaddy com or any other website other than the three mentioned above This book is for information and education purposes There is in no way implied or guaranteed art sales or success by using the instructions within this document Use at your own risk Beginning Art Marketing Online It s Not As Hard As You Think Write about each piece Once you have photos of your artwork you will want to have something to say about each of these wonderful pieces you have turned into digital images This is something you will want to consider before you post any piece on
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