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Stradegy User Manual - Goizueta Business Library

1. Click to filter list to show only Spanish al necia Set Selections e n EZE I television properties r unowN 7 5 vee ios DOMESTIC DISTRIBUTION a ABCP Remove l iess S X m Use the dropdown menus in the middle of ACUE COUNUNCATONS B az the page to filter list of properties by media aay a market or affiliate if choosing Spot TV Wios Ween as m All lists only show selected media Stradegy User Manual TV Schedule Report STEP 2D Programs Program Types Tab e The Programs Program Types tab allows you to limit your TV Schedule report to specific television programs e Similar types of Programs are grouped into Program Types to simplify searching 1 Click on the Dayparts tab to proceed to Step 2E Yy Ww BF Ff 2 Messages Availability Methadolngy My Profile 7 Fuon D D D A open Recon F New Reoot Toolbar por a E q Prev Next gt MediaSet Selections fey Oven Sel H Save Sel f SaveAsSel dp New Sel f View Sel Untitled Media Set Type a specific Program or Program Type and use the dropdown menu to indicate a begins with or contains search Search or Program Types Where Name Degins With al Diaplay BE monitored tema only Available Program Types 90 O sotectea Program Types s Highlight a Program Type and click button to ANIMATION LOCAL ONLY py 3 conceal view which Pr
2. Mag Creative as a sort Open the PDF report output and click on the View links to watch the creative To view video of Brand Entertainment occurrences run a BE Schedule report Links to video clips of the BE occurrences will appear in the PDF output of your report automatically Note When generating a report with creative you must select only the media for which you need creative You may include all types of TV in the same report but cannot mix media types such as TV and magazines How can I get TV data quicker For Network Spot Syndication Cable and Spanish Language Network note that Kantar Media Intelligence makes Unit occurrence data available to clients before either Dollars or Ratings are available To view the latest occurrence information include units as a measure in your report What does COMB COPY amp NEC mean Comb Copy and NEC Not Elsewhere Classified means that a particular brand or combination of brands did not fit into any category within a specific class and is therefore put into the Comb Copy and NEC for that class For example Category F611 is for Regular Beer amp Ale Category F612 is for Light amp Low Alcohol Beer amp Ale If both a regular and a light beer are advertised together then the brand and ad spending will go in F619 Beer amp Ale Comb Copy and NEC How can I view the DMA rank of a market Check off Display DMA rank under the market tab within
3. KANTAR MEDI Intelligence User Manual otradegy January 2011 INTRODUCTION Introduction About Stradegy Media Coverage Stradegy is the powerful information tool that helps you see mierok TN the complete media picture 24 7 It provides comprehensive advertising information on 3 million brands across 20 media pony A vital resource for advertising professionals media specialists m Spanish Language Network TV and marketers Stradegy is the standard for timely relevant Cable TV and actionable advertising information delivering answers oe m Syndication to the important media questions that impact your business m Magazines Usage questions concerning Stradegy should be directed to the Kantar Media Intelligence Hotline at 800 497 8450 or to your Account Service Representative m Sunday Magazines m Local Magazines m Hispanic Magazines About Kantar Media Intelligence m B to B Magazines Kantar Media Intelligence is the leading provider of strategic le ENEN paper advertising intelligence to advertising agencies advertisers m Newspapers and media properties The company s tracking technologies m Hispanic Newspapers collect advertising expenditure and occurrence data as well o m Network Radio as select creative executions for more than 3 million brands Across 20 media m National Spot Radio m Local Radio m Local Radio Detail m US Internet m Outdoor m Branded Entertainment Netwo
4. STEP 1 Report Selection e To begin highlight TV Schedule in the report type list 1 Click Next and proceed to Step 2A Media Set by 2 Mansos Avsilacility Mathodslog y My Profile Report gt By G Open Report New Report Toolbar ho B ii b f b Report Selection Start with New Report Choose a report type within the Select Report Type list by highlighting t The description to the right of the list will change to match the selected report type Click Next to go to the next step in setting up your report Select Report Type You can see a description of the report you ve madia We TV Schedule chosen in the right hand box TV Schedule reports are detailed reports that show one line for every BE Schedule television commercial occurrence TV Schedule reports alow you tn see Magazine Schedule detailed intormation tor each televsinn Commercial placement Depending Newspaper Schedule upon your selections TV Schedule reports can be lengthy Questmns that TV Local Radio Schedule Schedule reports answer What programs times pods and properties withn Poo Position telewsion cid my competihan adverse nn What other products ran at what Summary times within the same program that iid 3 f Eieren 2 e ear e You may also view sample reports by clicking Local Radio Conflict ed Report Sample Trying to recreate your old report th Vi 5 l t d R p t S pl l k TTEN a a on tne view oeilecte eport s
5. New Set f View Set Open elp Untitled Product Set Avallable List Selected Items 0 0 To narrow your results down you can use the Category Filters only available at the Product Ultimate Owners 204 Parents 704 Available Products 1609 W s 7121 1 0 Ford Dealer 4ssn Excursion Domestic Auto Dealer ssn Dealers Domestic 7121 1 0 Ford Dealer Assn Expedition amp Explorer Domestic Auto Dealer Assn Car amp Lt Truck Loca 7121 1 0 Ford Dealer Assn Expedition amp Explorer Domestic Auto Dealer Assn Sales Event O Dealers European 2 7121 1 0 Ford Dealer Assn Expedition amp Explorer Leasing Domestic Auto Dealer Assn 301400 AA level to exclude or include any products in your results that fall under a particular category Ord Ved RCU sO amp CAD c UOMES OLese A g Car amp Lt Truck Local C Car amp Truck Dir Asen Asian 1 M e aap Dener Asan w Car amp Truck Dir Aaan Sane T121 1 0 Ford Dealer Assn Expedition amp Pickups Domestic Auto Dealer Assn Domestic 7121 1 0 Ford Dealer Asan Expedition amp Ranger Domestic Auto Dealer Asan o Car amp Truck Dirs Sales amp 38 T121 1 0 Ford Dealer Assn Expedition amp Taurus Domestic Aulo Dealer Assn Lag Comb amp Nncc ra 112110 Ford Dealer Assn Expentan amp Windstar Unrest Auto Dealer Assn oO ree amp Truck Parts 44 T121 1 0 Ford Dealer Assn Expedition amp ZX2 Domestic Auto Dealer Assn cessories amp K
6. be 1 2 the Impressions 12 GRPE 30 Second Equivalized Ratings These are calculated by dividing the Equivalized Impressions by the population for the market GRPE for a 60 second spot should be twice the GRPs and GRPE for a 15 second spot should be 1 2 the GRPs this may vary slightly due to rounding 13 CPPE 30 Second Equivalized Cost per Ratings Point These are calculated by dividing Expenditures by Equivalized Ratings 14 CPME 30 Second Equivalized Cost per Thousand Impressions These are calculated by dividing Expenditures by Equivalized Impressions X 1 000 Calculations 1 Difference Difference shows the difference between the given column and the base column as a pure numeric difference 2 Difference Difference Percent shows the percent difference between the given column and the base column as a percentage 3 Growth Growth shows the change from time period to time period as a pure numeric difference Note that base column selection is not necessary due to the fact that growth will always compare a time period to the immediate predecessor Growth is only available in Trend Reports 4 Growth Growth Percent shows the percent change from time period to time period as a percentage Note that base column selection is not necessary due to the fact that growth will always compare a time period to the immediate predecessor Growth is only available in Trend Reports Stradegy User Manual Stradegy Mea
7. Lingerie A212 Mene Underwear A213 Childrens Underwear a217 Underwear amp Lingerie NEC A218 Underwear amp Lingerie Corporate Promotion Sponsorship A220 Bras amp Shapewear A231 Womene Hosiery A232 Mens amp Childrens Hosiery A237 Hosiery NEC I Oe om Ciste croup Report Name Untitled Report F STEP 4A Product Set Search Untitled Product Set Available List CIGD Selected Items 0 0 Search All Categories Where Any Word is Show A Select Groups To search across All Category levels use the 1st dropdown search menu to select All Products Untitled Product Set Available List P Selecteditems 0 0 Items 0 0 4 b X Search All Categories baii Where Any Word w i f search Show A Select Groups Then use the 2nd dropdown menu to indicate a first word or any word search STEP 5 Product Set Page All Categories YQ w D y 2 Messages Avwsilability Methodology My Profile Fron G D D J Save tradegy Custom Reports Ge Open Repot F New Repo iy Toolbar pa 5 seen T a Custom Reports f q Prev Next p Report Selection Product Set Search and Select iy Open Set fj Save Set gj SaveAsSet af New Set y View Set Open Help Media Set Untitled Product Set Available List P Selecteditems 0 0 Items 0 0 Product Set 4 gt Search All Categories Where Any Word is search Show A Selec
8. Open Help Untitled Product Set 4 b Search All Categories AO Where Any Word vis To search across All Category levels use the first dropdown search menu to select All Products Product Set Search ald Select i Open Set il Save Set izil Save As Set dp New Set a View Set 2 Open Help Untitled Product Set 4 x Search Al Produets Where Any Word Then use the second dropdown menu to indicate a first word or any word search Stradegy User Manual Trend amp Media Mix Reports STEP 4B Product Set Page All Categories Yy a 2 Messages Availability Methodology My Profile F nepot gt y E Oven Repot New Regon 7 Toolbar 7 g g 7 Run Save SsveAs Spes dpPrev Next gt Product Set Search and Select Wa Open Set jA Save Set amp Save As Set sj New Set of View Set Open Help Untitled Product Set g b A Search an Categories Mo Where Any Word E ia Global Product Groupe 35 Industries 61 Majore 293 Mec ULACIA Subcategories 1716 Microcategoriee 1760 Available Categories 937 1 300 A110 Blouses amp Dress Snins A121 Coats Rainwear amp Jackets A122 Furs amp Fur Coats 4123 Outerwear Corporate Promotion Sponsorship A129 Outerwear General Promotion A131 Dresses amp Suits A132 Formalwear A133 Bridalwear a14 Sportswear amp Athleticwear A142 Sportawear Jeana l
9. S7 p es MediaSet Selections fam Oven Set PjSaveSet fy SaveAcSet New Set View Set Untitled Media Set Total US media represents all of the national Properties Program Program Types Dayparts BE Detalls Web Ad Sizes Web Ad Types All Media Set Selections x Media Market Available Markets 103 amp TOTAL US a ALHANY ALBUQUERQUE all other AILANTA AUSTIN lt wi i 2 fala ja a gt pe Some clients have access to Expansion Markets markets added after January 1 2007 typically ranked below the standard US top 100 markets Baon Kou ra son based on advertising expenditures Click box BUFFALO a 5 aa to gain access and run report Gace Creme Gro Display Expansion Markets wai DMA Rank C Show Groups Click to sort markets by DMA size includes rank numbers STEP 2C Properties Tab e The Properties tab allows you to limit your report to specific stations or titles where brands have advertised e Definition of Property Any seller of advertising space or time e g a television station newspaper magazine Web site etc 1 For a report with only TV media click on the Programs Program Types tab to proceed to Step 2D ff es KR Melhodology a E Doen Renon tew genot loopar 2 hd 2 2 4 Prev Next p Type a specific property name and use the Mediaset Selections aw OoenSet GYSweSet g SmeAeset News
10. calculations for your report a Pages s o Move Dollars Select A Unite Ad Size C gt gt Remove y gt on a az zta Stradegy User Manual Magazine Schedule NEWSPAPER SCHEDULE Newspaper Schedule STEP 2A Media Set Default is to include all Newspaper media Report Double click on any medium to remove it G Qoen Repot F New Report Toolbar Ren Save SaveAs Spes from your selection MediaSet Selections G Qoen Sci G SaeSet gf SaveAsSet p kres pe Untitled Media Set T Media Market Propertica All Media Sct Selection Natl Newspapers Newspapers Move Newspapers Select Natl Newspapers A Hispanic Newspapers Hispanic Newspapers A r Remove Sort alz zta STEP 2B Properties Tab m List of Properties is filtered to only include j i if T 2 Messsges Availability Methodology My Profile Report ot Y W Y J Save Save As Toolbar Fi Spec d Prev Next p Newspapers titles G Open Repot F New Regot Media Set Selections ep Open Set Save Set Zil Save As Set sp New Set f View Set Untitled Media Set Media Market Properties Use this pull down menu to filter list by market Search tor property where name Filler list by selected media Place check mark here to narrow down list Paarten AL _ Show Spanish Properties Only to Hispanic newspapers All Med
11. first digit after the decimal point for GRPs Therefore the CPP reported will be more accurate than deriving it from the GRP measure by hand This gives you a measure of the efficiency of the media buy Stradegy User Manual Stradegy Measures amp Calculations Explanations 8 CPM Cost per Thousand Impressions CPM are generated by dividing Expenditures by Impressions x 1 000 Impressions within Stradegy are stated in 1 000s except in schedule report types where it s an option Therefore to verify that the calculation is correct it will not be necessary to multiply Impressions by 1 000 except on schedule reports 9 Avg 30 Average 30 Second Units Average 30 second Units are calculated by dividing the total Seconds within the report by 30 Generally this will give 1 2 the value to a 15 second spot 2X the value for a 60 second spot and so on 10 Avg 30 Average 30 Second Expenditures Average 30 Second Dollars are calculated by dividing Expenditures by Average 30 Second Units This will average the expenditures to a 30 second rate 11 IMPE 30 Second Equivalized Impressions These are calculated by dividing the spot length by 30 and then multiplying the Impressions for each spot by the given factor This equivalizes the Impressions for the given spot to a 30 second rate These are then added for the given report to get a total IMPE for a 60 second spot should be twice the Impressions and IMPE for 15 second spot should
12. given occurrence within the commercial break Product The core field used by Kantar Media Intelligence to describe who and what is being advertised Product is formed by combining Product Name Product Type and Product Descriptor s into a single reporting field The three elements of Product are be separated by a colon in reporting Example Citi Upromise Platinum Personal Credit Card MasterCard Product Descriptor Indicates additional descriptive details about the product that do not belong in the Product Name such as form flavor or model Included for products within specific categories Example MasterCard Product Name The name of the Product being advertised Example Citi Upromise Platinum Product Sets A container of product related selections including special class industry major category parent company subsidiary and brand Product sets can be saved so they can be reused for other reports If you don t want to reuse a product set you would just make selections and continue If you want to reuse it you would save and name it Product Type A generic term that indicates what the product is often reflecting the category of the Product Example Personal Credit Card Promos Broadcast announcements touting a program airing Placement can be paid or unpaid Promos are not included within Stradegy however they are used to provide Pod Placement data Property The seller of advertising space or
13. including Schools amp Camps Financial Kennels Game Breeders Where To Go Real Estate Restaurants Hotels amp Resorts Postage Stamps amp Coins Business Propositions etc Parent Identifies the company which owns an advertised Product Example Citigroup Inc Parent Company Represents the company that produces markets distributes and is usually the source of the ad dollars for individual brands Each brand or account has one parent company If a brand or accounts parent company is not known it will be placed under Parent Unknown Note that Parent Unknown will not show as an available parent within Product Sets Part Run Zone An advertisement that appears in only part of the various zonal editions and thus reaches only a portion of the newspaper s circulation Pod Number The sequential number of the commercial break within a program Pod Placement The relative position of a commercial within a commercial break Commercials will have First First Non Promo Middle Last and Last Non Promo associated with each television placement Pod Position The sequential number within a pod where a given commer cial occurrence took place When followed by a B the given position within a national market occurred after a break Pod Size The total number of pod positions within a pod Available on TV Schedule and Pod Position Reports When coupled with Pod Position shows the relative placement of the
14. time periods These can be a single time period or multiple time periods such as current month and current year broken out by month Edition The edition name where the given ad placement appeared provided by the publisher Dollars for non national ad placements are pro rated based on circulation however ratings are not Edition Type Descriptor of the edition for the magazine Edition types are regional demographic or national Estimated Rating An estimated rating is for a commercial for which ratings data was not yet available Estimates are based on actual ratings from the same calendar quarter of the previous year One exception exists for September local ratings which are estimated from the fourth quarter book Stradegy User Manual Terms amp Definitions Expansion Markets Markets added after January 1st 2007 typically ranked below the standard US top 100 markets based on advertising expenditures Full Run An advertisement that reaches 100 of the newspaper s circulation Grand Total Total for all items within the report Grand totals can be at the top or bottom of the report set within the Report Options page Groups A combination of the same entity type i e brands to show on a report as one item Inches Measure of newspaper ad size Not pro rated based on the circulation of the given ad Industry The highest level of category classification Industries are one level above majors Each product belon
15. to the Top N there is an option for an All Other total which would group together the remaining activity beyond the top N Bleed To run a color or colors off the outside edge of a page Brand Identifies who is advertising The Brand name can include subbrands and brand lines A Brand can be associated with multiple Parent Companies Subsidiaries Advertisers Products and Categories Example Citi Upromise Stradegy User Manual Terms amp Definitions Cutoff Setting a number below or above which activity will not be reported For example reporting only brands that spent more than 100 000 and less than 1 000 000 Available as a tab within the measures calcs page Note that you must rank in order to cutoff within reports Daypart A segment of a broadcast day Kantar Media Intelligence has 29 Building Block Dayparts You can combine these together to create new dayparts In addition custom dayparts can be made available upon request Reports with custom dayparts will take longer to run Daypart Set A container for dayparts Kantar Media Intelligence s default daypart set consists of 29 Dayparts In a report you can choose to select an entire Daypart Set or specific dayparts from a set You cannot choose more than one daypart set for a report and you cannot have time overlap within a daypart set Dynamic Time Periods These change based on data availability so you do not have to continually change your
16. ANTA B A AUSTIN S BALTIMORE x BATON ROUGE Remove BIRMINGHAM BOSTON Click to rank markets by size includes rank B numbers BURLNGTON ps S Create Group Display Expansion Markets Display OMA Rank 7 Not all markets may be visible depending on which TV media you chose in the Media tab C Show Groups If you choose only a national medium such as Network TV you will limit your report to the Total US market which is a market that represents a national audience STEP 2C Properties Tab e The Properties tab allows you to limit your TV Schedule report to specific television stations or networks e Definition of Property Any seller of advertising space or time e g a television station newspaper magazine Web site etc 1 Click on the Programs Program Types tab ff DORO 2 Messges Avsilsbilily Me logy My Profile Tron DG D D L m 4 d d R Newnan Toolbar Son Save SaveAs Spec 4 Prev Next gt Mediaset Selections a Oven Set FySaveSet Bf SaveAcSet New Set yf View Set Untitled Media Set Type a specific property name and use the Media Market Properties Program Program Types Dayparts BE Details Web Ad Sizes Web Ad Types dropdown menu to indicate a begins with or RE ESE pare contains search otia OE 5 oe Filter list by selected markets an y ON eey Multiple Markets Show Spanish Properties Only to proceed to Step 2D
17. Daytime 1 Morning Daytime 2 Afternoon Daytime 1 Afternoon Daytime 2 Early Fringe 1 Early Fringe 2 Early News 1 Early News 2 Prime ccess 1 pud One a Highlight a Daypart and click button to view the time period covered by the Daypart Stradegy User Manual TV Schedule Report STEP 3 Time Period e Select a Time Period for your report e You may add more than one type of time period in your report You can mix and match months quarters years etc 1 Choose a time period on the initial page or click Select Multiple Time Periods to go to the page below 2 Click Next and proceed to Step 4 Product Set Dynamic time periods will allow you to run a report where time periods will update themselves such as Current Month Current Year to Date etc Broadcast weeks amp months begin on Mondays In order to run a report by week you must choose the Broadcast calendar Click to see how recently each medium has been updated STEP 4 Product Set e Select a Product for your report e Products can be Ultimate Owners Parent Companies Subsidiaries Advertisers Brands or Products e Categories can be Industries Kantar Media Intelligence Product Groups Categories Subcategories or Microcategories Stradegy User Manual TV Schedule Report yY E B 4 2 Messages Availability Methadolagy My Profil g p A E Doen Recort New Regen f
18. If you wish to use this report specification age n enter a report name and click the Save button in the Report Toolbar If you are modifying an existing report specification and you wish to save it as some jing else change the name and click the Save As button Private report specifications can only be opened and edited by you Public report specifications can be opr ned by any user within your company Specify a Private or Public report Specs for Public reports can be viewed and used but not modified by anyone within your office Enter Report Hame Untitled Report Run Report Tools P Edit section selections w private O Public t Close all selections W Show all selections Last Modified Date 3 24 2010 3 18 59 PM Show selections Close selections Report Owner David Wood st Labels Designates a Group Run Report Options Schedule Report ae GUI Enter your e mail address and check the box to receive an e mail notification when your report is finished running Report Specification Report Selections 2 t Click on the pencil icon to modify any portion Bopa ie gt Trend go Send Email Hotification When Complete nter Emai SS david wood tns mi com A of your report Media Set Untitled Media Set Af Media Stradegy User Manual TV Schedule Report STEP 10 How to Export to a Flowchart Stradegy produces flowchart output in flo format
19. Information Viewing a Product Info also gives you the Ej Print ability to do a Google search of that product with one click of a button Product Name Ford Dealer Assn Expedition amp F Series Domestic Auto Dealer Assn gt First Appeared Date 11 1 1996 NATIONAL Ultimate Owner FORD MOTOR CO DLR ASSN Parent FORD MOTOR CO DLR ASSN Address Information 75 Dearborn 7880 United States Subsidiary FORD DLR ASSN Advertiser Ford Dealer Assn Brand Ford Expedition Global Product Group Association Advertising Industry Category T121 Car amp Truck Dir Assn Domestic Subcategory T121 1 Domestic Auto Dealer Associations Microcategory T121 1 0 Domestic Auto Dealer Associations Product Group a Stradegy User Manual TV Schedule Report STEP 6 Sorts e Choose the Sorts that you would like to appear in the rows of your report e The order of the Sorts will determine the organization of your report 1 Click Next and proceed to Step 7 Measures amp Cutoffs Yy v J P 2 Messges Availability Methodology My Profile mon gt D D J tun Save Save s Toolbar a WF Oven Report New Report Choo the row sorts for your report by highlighting the given sort from the avaliable list and clicking the Select button Other reporting options are shown below the avallable sorts list Sele Sort Options Property Required Day Of Week D
20. Market NHTI uses data accumulated from a separate People Meter sample consisting of approximately 1 000 Hispanic households Nielsen Home Video Index NHI A Nielsen Media Research division primarily servicing the cable industry basic and pay as well as local cable operators At present NHI measures 40 basic cable and pay cable networks NHI uses data accumulated from the national People Meter sample Nielsen Station Index NSI A Nielsen Media Research division primarily servicing local stations advertisers advertising agencies syndicators and producers with data from diaries or meter diary samples NSI conducts four sweeps a year in which all local markets are measured as well as three mini sweeps for the major markets October January and March Nielsen Syndication Service NSS A Nielsen Media Research division primarily servicing producers national syndicators as well as unwired networks vignettes and program producers NSS uses data accumulated from the national People Meter sample Nielsen Television Index NTI A Nielsen Media Research division primarily servicing the six broadcast networks advertisers and advertising agencies NTI uses data accumulated from national People Meter sample Stradegy User Manual Terms amp Definitions Not itemized Not Itemized advertising does not receive a specific Brand Examples of this include the following Classified Ads and advertising in directories
21. Se Untitled Media Set Media Market Properties Program Program Types Dayparts BEC All Media Set Selections aT Toe BE You can rearrange your selections on any page to Soot TV sea cane Tv pa appear in the order you choose Highlight the se Span Lang Net TV Syndeaton z oes lected item and use the arrows to the right to move Brandes Entertainment Network TV Branded Entertainment CableTY Remuve it up or down in the list Shaw Locally Cleared Media Note Spot TV will be added to your scicctions if you scicct Network Spanish Language Network or Syndicated locally clcarcd media Cabic TV will bc addcd if you scicct Cable TV Locally Allocated Click to add Local Network Local Spanish Language amp Local Syndicated media to the list of Available Media Stradegy User Manual TV Schedule Report STEP 2B Market Tab e The Market tab allows you to limit your report to specific markets 1 Click on the Properties tab to proceed to Yv w B Ff 2 Messages Availability Methodology My Profi 7 Puen G D D J G Open Recon H New Reoot Toolbar pyr A a A d Prev Next p Step 2C Properties Tab MediaSet Selections fp Open Sel Hj Save Sel f Save AsSel dp New Sel f View Sel Untitled Media Set Total US is reported as a market for all of the national media meeneem Ia Selected Markets nya TOTAL US lov ALBANY Select i ALRUQUFROUF ATL
22. Spot TV Select Span Lang Net TV Cable TV Z Syndication t Magazinca Sunday Magazines Remove Local Magazines B Hispanic Magazines B to 5 Magazines Nati Newspapers x To see where there was local clearance for network cable and syndication spots click on the Show Locally Cleared Media box Note Spot TV must be included when selecting Locally Cleared Media Stradegy User Manual Trend amp Media Mix Reports The Open Report link will allow you to open saved report specs The New Report link will reset all of the selections to begin a new report m You can see a description of the report you ve chosen in the right hand box m You may also view sample reports by clicking on the View Selected Report Sample link Click View Quick Start to display an interactive tutorial explaining the features on each page Default is to include all media If you want to run a report on all media you do not need to select anything Only select to limit your report m You can rearrange your selections on any page to appear in the order you choose Highlight the selected item and use the arrows to the right to move it up or down in the list STEP 2B Market Tab e The Market tab allows you to limit your report to specific markets 1 Click on the Properties tab to proceed to Step 2C Y p H 2 Messages Availability Methodology My Profile Report 25 Pg ron genon New Reon Toobar
23. The following software providers currently accept this format GoChart Stone House Systems Composer IMS Mediatools Workhorse Software and FlowMaster Telmar e Exporting to a flowchart file is just like exporting to a spreadsheet You may specify the file name in the Output tab prior to running or set it after the report has completed 1 From STEP 8 Report Options select Include Columns with no Activity on the Sorts Ranking tab Check the Include Flowchart for Export box 2 From STEP 9 Report Summary the Flowchart icon is next to the traditional pdf and spreadsheet outputs in the Report Viewer Save the flowchart file and open it with one of the four flowcharting software providers listed above Report Options Row and Column Options Total Options e Flowcharts work only with Trend reports tude totai colum Stow total cotum Frat column Lastconmn O E o aR or quarterly e You may select up to four sorts with Show grand total Bottom of Report Top of Report 0 Opti 3 5 see this feature Include Flowchart for Export f i C include map output e Valid measurements are Units Dollars Exportto csv Output O ASCII Output IMPs and GRPs F Show zeros insteads of blanks in report output gt One demographic may be selected Shade totals and subtotals Include columns with no activity F Include repeat telecasts Number Format Options Show dollars and impressions in thousands 000 S
24. ample tink Tu open a previously saved repurl click the open icon next lo the given report name in lhe below fist To perform olher actions on the given reporl see the icon gt Run of View Content BS Rename descriptions al the right G Open X Delete Access Al lype All sA Dated Current Month to 6 montns W woi uipi ont AL lithe lype last Usedv Expires Owner View Run Manage Schedules gawani ONLY FY2009 TV Trend 3 42010 4 20 23 PM 4 3 2011 Kyle Wood st Ye D A v l 7 A me gy Local Dealer Creative Schedule thru oie 30 2010 11 2119 AN 4 2 2011 n Chamberlain lt E J i eale we Schedule i all gt ae Dealer Creative Schedule thru TV Schedule 3 2 2010 11 29 08 AN 4 2 2011 reas Chamberlain fw 5 XTREME JAMBA NEWSPAPER Newspaper aa os Ls Rees E Singita 7010 95835 AM A2201 Daniel Solaman st fie lt gt GRP TRENE JAMBA MAGAZINE SCHEDULE heen 3 2 2010 9 57 54 AM 4 2 2011 Daniel Solomon st ft 2 STEP 2A Media Set e The Media Set allows you to narrow down your selection of TV m Default is to include all TV media Double media to include in your report e The default is to include all TV media click on any medium to remove it from your selection 1 Click on the Market tab to proceed to Step 2B Market Tab 2 Messages Availability Methodology My Profile Report i ra E open Recor F NewReoot toolbar 7 g i A 4 Next p MediaSet Selections Gp Open Se t et Bf Saved New Set ff View
25. anic TV 2 Weeks 6 8 Weeks NHTS Init 3 4 Weeks NHTS Final 11 13 Weeks Internet 24 48 Hours 4 6 Weeks 4 6 Weeks IMPs B To B Magazines 6 8 Weeks 6 8 Weeks National Newspaper About 4 Weeks About 4 Weeks Cable TV 1 2 Weeks 6 8 Weeks NHI 3 4 Weeks Magazines 1 2 weeks Creative Images 1 2 Weeks 14 16 weeks MK Local Radio N A 7 8 Weeks Newspaper About 4 Weeks About 4 Weeks Spot TV 1 2 Weeks Unadjusted 1 2 Weeks Adjusted 7 9 Weeks NSI Est 1 2 Weeks NSI Final 7 9 Weeks NHSI Est 1 2 Weeks NHSI Final 7 9 Weeks Sunday Mags 1 2 weeks 1 2 Weeks 14 16 weeks Outdoor N A 8 10 Weeks Hispanic Newspaper About 4 Weeks About 4 Weeks
26. ate Time Required Remove Lenath Pardilt lt Pod Number Peeition Break Size PodPlacement d Prodirct Details to be reported Product Name w Product lype Bl Product escnptoar J oduct Name Type and Descriptor must be reported if you select Product Groups or the Show Category Code option ia Include and breakout national Cable feed activity transmitted during local time STEP 7 Measures amp Cutoffs e Choose the Measures that you would like to appear in your report Note Not all clients have access ry 2 s EY B w 2 Messages Avsilsbility Methodology My Profile F Report lt gt a Oven Report F New Repot Toolbar ri B KA Pn d Prev Next D gt Measures Cutoffs Measures Select the Measures and Calculations for your report Sees ean oC Ave 30 Unite A Move Ave 30 Dollar Select i Dollare Unite G GRE gt gt mP Y CPM Remove Sort lez g GRPE az IMPE zta CPME Mi Stradegy User Manual TV Schedule Report Date Time Property and Brand are required sorts m Maximum number of Sorts in a TV schedule is twelve eleven when TV Creative is selected Pod Number Position Break Size will tell you in which commercial break the ad fell the position the ad was within that break and how many total ads ran within that break The sorts in a schedule report are actually columns These arrows allow you to change the o
27. ca coe OID terete ae 2 Selected Items gg Step 4C Product Set Page All Products 2 Messages Availability Methodology My Profile ont D D D J Toolbar Run Save Save As Spec 4 Prev Next p Use the multiple tabs within the search results to move through available product and category selections Ge Oben Report sp New Report Product Set Search and Sele i Untitled Product Set gt Search Al Products v O Ahere Any wod lis coca cola Show All Select Groups Ultimate Owners 26 Parents 26 Subsidiaries 5 Advertisers 79 Brands 159 RpistePiere visy Y Available Products 426 Coca Cola Sportswear Men amp Women Coca Cola Watches American Express amp Coca Cola Combo BMO Bank Of Montreal amp Coca Cola Zero Combo Coca Cola Hbe Legal Messages Coca Cola Announcement B130 0 0 Coca Cola Co Announcement E cat code sayy A053 I o e Step 4D Category Filter y E B i 2 Messages Availability Methodology My Profi 7 D D Y Run Toolbar Ssve Save As Spec E oven Ascot H New Renon To narrow your results down you can use the Product Set Search and Select Wr Oen Se mese f SaveAsSet qh New Set y View Set Openiielp Category ses only EWE Elel s at the Product COFA sean Search Show Select Groups level to exclude or include the any products in mei your resul
28. collection of dayparts Click on Save Daypart Set above the Selected Dayparts box Repeat step 1 to retrieve your custom daypart In any report you can choose to select an entire Daypart Set or specific dayparts from the set STEP 3 Report Time Period e Select a Time Period for your report e You may add more than one type of time period in your report You can mix and match months quarters years etc 1 Choose a time period on the initial page or click Select Multiple Time Periods to go to the page below 2 Click Next and proceed to Step 4 Product Set 2 Messages Availability Methodology My Profil i S napori E Hy A Nev y G Open Repot New Repot Toolbar py Ae E e Wa tines Dynamic time periods will allow you to run a report where time periods will update d Prev Next gt Bl Sele Single Time Periods Time Period jelections Multiple themselves such as Current Month Current Year to Date etc Static Oynamie Coo 7 Specify Time Period Type Current YTO By Month Move alengar O roaccae A Broadcast weeks amp months begin on Mondays er n In order to run a report by week you must mp m y Surt choose the Broadcast calendar pro az Dy Click to see how recently each medium has been updated Only include lime periods for which complete dala is available Show Dala Availability v Trim time periods to the latest period thr
29. con next to the given report name in the below list To perform other actions on the given report see the icon descriptions at the right Access All Vv Type All Dated Current Month to 6 months Y 7 New Renan Choose a report type within the Select Report Type list by highlighting it The deacription te the right of the liet will change to match the selected report type Click Next to go to the next step in actting up your report y view Content fy Rename AL Titles Type Last Uscdr Expires Owner View Run Manage Schedulc 7 EDE a gt D Pe Dealer Creative Schedule thru TV Schedule 2 2 2010 2 28 04 PM 41212011 Chamberiain Ta 5 22 z ee Schedule thru TV Schedule 2 2 2010 14 41 19 AM 42011 erp Chamberiain yE M z iv E Jison C 1 L Pesta Dealer Crealive Schedule thru TV Schedule 3 2 2010 11 29 08 AM 4 2011 a Chamber ban ve 5 XTREME JAMBA NEWSPAPER Newspaper i ea Ha a SCHEDULE Schedule 3 2 2010 9 58 35 AM 4 2 2011 Daniel Solomon st far gt Pp treme JAMBA MAGAZINE SCHEDULE oe BRU EST S58 AM 22m1 Hamel Soiomon st of a lt gt a STEP 2A Media Set e The Media Set allows you to narrow down your choices of which media to include in your report 1 Click on the Market tab to proceed to Step 2B MediaSet Selections a Oven Set E SaveSet Bh Save Az Se Untitled Media Set All Media Set Selections Available Media 21 Selected Media
30. d as a TV audience measure Persons Represents the number of total individuals to be expressed as a TV audience measure Women Represents the number of adult female individuals 18 to be expressed as a TV audience measure Working Women Represents the number of adult female individuals 18 that work 30 hours a week to be expressed as a TV audience measure Sections The content defined portions of a newspaper e g sports news arts Sections vary by publication Special Class An additional attribute on a brand to group brands across categories Some examples of Special Classes are Corporate Promotion brands or Online brands Static Time Period Specifically defined time periods that do not change Subcategory The second lowest level of categorization within the Kantar Media Intelligence hierarchy The Subcategory level is below the Category level and above the Microcategory level Subcategories are only broken out for certain Categories When the Subcategory level is not broken out the Subcategory has the same name as the Category above it for reporting purposes and contains the same products as the Category Example Mutual Funds Subsidiaries The immediate owner of an advertised Product The Subsidiary is one level below the Parent level Example Citibank Subtotals Intermediate totals within the report The default is to subtotal all sorts except the innermost These can be deselected on the Report Options pa
31. dia Sct Selections Selected Dayparts Early Morning 1 Early Morning 2 Morning Daytime 1 Morning Daytime 2 Afiernoon Daytime 1 Afiernoon Daytime 2 Early Fringe 1 Early Fringe 2 Early News 1 Early News 2 Prime Access 1 Stradegy User Manual Trend amp Media Mix Reports Type a specific Program or Program Type and use the dropdown menu to indicate a begins with or contains search Highlight a Program Type and click button to view which Programs are grouped under that Program Type Highlight a Program Type and click Search to see Programs within that Program Type e Select New Daypart Set to create and save a Daypart Group or Daypart Set e Use dropdown menu to choose a previously saved Daypart Set e Use View Content to see what Dayparts are contained within a saved set Highlight a Daypart and click button to view the time period and media covered by the Daypart STEP 2F Dayparts Tab Customize a Daypart Set e A Daypart Set can be simple consisting of a single daypart or more elaborate and include one or more components e Several components can be used to simultaneously track different time spans across several stations networks 1 Select New Daypart Set The Create Daypart Set page will appear select the Custom tab 2 If you subscribe to more than one media select which one s you want to apply to your custom daypa
32. do not take into account volume discounts or sales commissions Expenditures are Gross dollars Expenditures are stated in 1 000s within Trend Media Mix Pod Position and Summary You are given an option of 1 000s or actual numbers for all other report types 3 Seconds Total Seconds of advertising within television 4 NEQ Pages Inches Nationally Equivalized Pages or Inches NEQ Pages Inches weight the number of pages for magazines or inches for newspapers based on the size of the ad multiplied by the percentage of circulation where the ad appeared 5 IMPs mpressions are a ratings measure and will only be seen by those subscribing to either Nielsen or MRI ratings Impressions are raw numbers of people who saw a given ad Impressions are stated in 1 000s within Trend Media Mix Pod Position and Summary Reports You are given an option of 1 000s or actual numbers on TV Conflict TV Schedule and Magazine Schedule Reports 6 GRPs Gross Ratings Points weight Impressions by population Within magazines this is somewhat irrelevant as the Total US population is used for all GRP calculations GRPs are not added across markets within television as the population of the different markets varies Keep in mind that Stradegy only shows the user the first digit after the decimal point for GRPs 7 CPP Cost per Rating Point CPP are generated by dividing the Expenditures by GRPs Keep in mind that Stradegy only shows the user the
33. en Set Save Set f SaveAsSet qp New Set of View Set Open Help Untitled Product Set 2 Available List P Selecteditems 0 0 Items 0 0 4 gt Search All Products v Q Where Any Word vjs medunalds Search Show A Ultimate Owners 21 Parents 21 Subsidiaries 1 Advertisers 154 Brands 162 Bigger ies week Use the multiple tabs within the search results to move through available product Y Z Available Products 719 u on A 2 2 8323 0 0 MCDONALUS EVENT KIDS PSA and category selections g 8323 0 0 MCDONALDS GOSPELFEST PSA 5 432300 MeOonatis Late RNSPSA 7 5323 0 0 MCDONALDS RONG CHLNG PSA Fi B323 0 0 MCDONALDS WHATS PLTIPSA R223 MONANAILNSMINOSALIRSPSA 5329 1 0 McDonalds African American Franchise Owners Organization Organization 8329 1 0 McDonalde Hiepanic Operatore Asen Organization B323 2 0 BMOA Black McDonalds Operators Assn Vignette B412 1 0 South FL intl Auto Snow Bluecross SiueSnieid Of FL amp McDonalds Restaurant Sponsored Event 5422 0 0 Geico amp McDonaks Combo B429 3 0 Creech Auto insurance Agency amp McDonalda Restaurant Combe Vignette B429 3 0 Geico amp McDonalds Combo Vignetle 442g Nationwide Insurance 8 donakis Restauran anette Camho l Ey l j ar z 2 Messages Availability Methodology My Profile n A 3 d gt f Step 5B Category Filter moneen uuem om 2 F D I Product Set Search and Select f Open Set Save Set 2 SaveAs Set a gt
34. epresenting at least 85 of a market s gross ad revenue However the provider stations are not identified to Kantar Media Intelligence and we have no way of knowing the extent to which the MK stations duplicate Media Monitors monitoring coverage within a market And whereas MK s revenue coverage is consistent from market to market over 85 Media Monitors station coverage is quite variable from market to market If the MK and Media Monitors universes are of unequal size then integrating the data sets will produce distortions second Media Monitors occurrence data treats all spots as being equal and cannot differentiate high priced units from low priced units A major driver of unit pricing is audience size and demographics Within a market there is substantial variability in station level audiences and pricing These variations are invisible within the Media Monitors data A proportionate allocation of station level occurrences to MK expenditures e g Brand X ran 10 of its spots on Station Z therefore Station Z received 10 of Brand X adspend is flat out wrong and distorted More Overlap Info The Miller Kaplan radio expenditure data includes all radio billings reported by stations in the market Some advertising expenditures contained within the Local Spot Radio Service are also reported in the National Spot Radio Service The overlap occurs because the same advertising spot may be reported twice once by the local statio
35. ersonal Credit Card Mastercard PRODUCT PRODUCT PRODUCT Product replaces Brand Account as new lowest level of detail DESCRIPTOR DESCRIPTOR DESCRIPTOR Brand is now a roll up of Products What is it Extra Detail Generic Selected Categories Who amp What Stradegy User Manual New Product Structure SETTING UP KEY REPORTS Trend amp Media Mix Reports T To begin using Stradegy log in at http products kantarmediana com STEP 1 Report Selection e The first step is to choose the type of report you want to run 1 Highlight Trend or Media Mix 2 Click Next and proceed to Step 2A Media Set 2Messsges vsilsbility Methodology My Profile Wr Openkenor F Report Selection Start with New Report Select Report Type Trend Lape a iia Trend reporte have time periode in the columne in order to allow you to eee BE Schedule changes and trende over time Trend reporte allow for exporting to flowchart Magazine Schedule programe Queetione that trend reporte anewer le my competitore epending Newspaper Schedule increaeing or decreaeing over time How does my producte epending Local Radio Schedule compare to othere in the same category over time How dose my category s Pod Position epending or ratinge demographice mix compare to the same period for laet Summary TV Confict Local Radio Conflict Start with Existing Report To open a previously saved report cick the open i
36. ge Summary Totals Show totals for inner sorts that may be under more than one outer sort For example if you were to run Parent then Category as sorts if a Summary total was reported the total by category across all parents would be shown on the report as well Time Period Frequency Option to determine how time periods will be reported i e by week month etc Stradegy User Manual Terms amp Definitions Kantar Media Intelligence Product Groups Product Groups are similar to categories in that they are comprised of Products which are similar in either usage or intended audience However each product within the product group may be within a different category Example The Baby Products product group includes products from several categories Totals All totals are net totals which means if there is duplication within a report the totals wouldn t show the duplication For example if select a brand and create a brand group that also contains that brand the total will only count the brand once Ultimate Owner The highest level owner of the advertised product In most cases the Ultimate Owner and Parent will be the same It is intended to handle special situations where a lesser known corporate entity owns companies commonly recognized as parent companies in their own right For example CBS Parent is owned by National Amusements Ultimate Owner Units Refers to a single measurement such as
37. gs to only one industry Example Financial Inserts also known as Preprints Store circulars that are packaged and delivered with newspapers Can include coupon inserts as well which are attributed to the printer e g Valassis Length Television commercial length Major Major is the second highest level of category classification Majors are below the Industry level and above the Category level Each product belongs to only one major Example Financial Products amp Services Microcategory The lowest level of categorization within the Kantar Media Intelligence hierarchy Microcategories are only broken out for certain Subcategories When the Microcategory level is not broken out it has the same name as the Subcategory above it for reporting purposes and contains the same products as the Subcategory Example Mutual Funds Stocks amp Bonds MRI Magazine readership information from Mediamark Research Inc MRI the leader in magazine audience research National Audience Demographics Report NAD Provides a multi dimensional picture of the television audience It is updated monthly The NAD report covers broadcast network Nielsen Hispanic Station Index NHSI Provides Spot TV viewing information for Spanish language television stations in 16 markets with significant Hispanic populations Nielsen Hispanic Television Index NHTI A Nielsen Media Research division primarily servicing the Hispanic Television
38. how negative numbers in red with Print Options Enter Header 1 Enter Header 2 Enter Header 3 Enter Footer Select Font Size 7 iv Specify page orientation Landscape Portrait Specify paper size Letter 8 1 2x11 Legal 8 1 2x14 Include Report Name Fj Stradegy User Manual TV Schedule Report MAGAZINE SCHEDULE Magazine Schedule STEP 2A Media Set 4 E J f 2 Messages Availability Methodology My Profile Report lt gt A el y 2 z P aps Toolbar po dees Next b MediaSet Selections E Open Se Save Set Gj SaveAs Set a New Set y View Se Untitled Media Set Media Market Properties All Media Set Selections i IE Magazinea Magazinea Move Sunday Magazines Select Sunday Magazinea A Local Magazinca Local Magazines Hispanic Magazinea C Hiapanic Magazinea a Natl Newspapers Nati Newapapera Y Remove x Sort ALF zta STEP 2B Market Tab 4 E A 2 Messages Availability Methedelegy My Profile Report lt gt El fal v Toolbar Run Save ie q Prev Next p MediaSet Selections Ge Open Set fey Save Set ggj Save As Set ap Set f Wiew Se Untitled Media Set jor i i f s 5 TOTALUS O O aaaa moe ATLANTA Select A BALTIMORE TR BOSTO LJ z CHICAGO v CLEVELAND DENVER Remove Sior DETROT B ii INDIANAPOLIS asz LOS ANGELES tra MAM Mi Dieplay Expaneion Markete _ Display DMA Rank C E Show Groups Stradeg
39. ia Set Selections ADVANCE OF BUCKS COUNTY E USA aa Move AKRON BAC ORAL H G Wall Street Journal amp USA Today are ALBUQUERQUE EL SPANO NEWS Sp 5 ALBUQUERQUE JOURNAL enwy excluded by default because they are treated ee a ARKANSAS DEMOCRAT GAZETTE lt lt as Magazines pe ae laa becude az ASHEVILLE CITIZEN TIMES M Display in front of propertics Nothing O Media O Market Stradegy User Manual Newspaper Schedule STEP 6 Sorts CD m There are four Required Sorts that must 2 Messages Avelisbility Methedolegy My Profile C A always be included in a Newspaper i Schedule Report Sorts Choose the row sorts for your report by highlighting the given sort from the available list and clicking the Select button Other reporting options are shown below the available sorts ist e Property Available Sorts ail Selected Sorte Cra e Date Advertiser Date Required Move ove Brand Select Product Required Catego G Market A B ra n d Day Of We Property Required Meria e Page Number Required Y Parent 2 y P N b Sales Indicat cemove Sort age um er Section i Subsehary az Ultimate 7ta Zone STEP 7 Measures amp Cutoffs Choose the Measures that you would like to appear in your report J prs m See page 25 for Measures amp 2 Messages Avsilability Methodology My Profile 3 s
40. ial breaks estimated ratings see below when they become available Note that actual ratings are based on the 1 2 Category hour ratings book for the given month if surveyed If not A Kantar Media Intelligence grouping of similar Products the most recent ratings book for the given market from The Category level is below the Major level Some Categories the same quarter is used The exception is September are divided into further levels of detail as Subcategories and which uses Fourth Quarter ratings books due to the new Microcategories Each product belongs to only one category television season Local People Meter LPM markets Example Investment Products amp Services which are surveyed 50 of 52 weeks of the year will use the LPM data for the 1 2 hour ratings estimates Ad Size Absolute size of a magazine insertion Not pro rated based on circulation Ad Type Description of an ad based on specific attributes Examples include Scentstrips Web site and Insert Advertiser Identifies the payer of a given occurrence In cases where Who is paying is the same as Who is advertising the Advertiser and Brand share the same name An Advertiser can be associated with multiple Parent Companies Subsidiaries Brands Products and Categories Example Citi ALL If there have not been any selections made we display ALL which means everything is automatically selected All other ranking When ranking and limiting
41. ill a Calculations Explanations derex Next gt Measures Cutotts __ Measures S leCT Ine MEASLES ANA Calculations tor your report amp Pages Move Dollars select A Units Ad Size y Remove T Sort a4z g z a Stradegy User Manual Newspaper Schedule VIEWING AND WORKING WITH CREATIVES Viewing Television Creative Stradegy Custom Reports 1 Select Report Type Trend Media Mix Summary TV Schedule 2 Select Media Set Pick and choose from any or all of the following e Network TV e Spot TV e Spanish Language Network TV e Cable TV e Syndication Note In order to see the media listed below you need to check the Show Locally Cleared Media box e Network TV Locally Cleared e Syndication Locally Cleared e Spanish Language Network TV Locally Cleared e Cable TV Locally Allocated Stradegy User Manual Newspaper Schedule TH E Memage Av l bty Wethodslagy Report D Pal al a My Profile t od air Seed jee A Soe Note Do not include any additional media types 3 Select Time Period 4 Select Product Set 5 Select Sorts e Include TV Creative within sorts 6 Select Measures Cutoffs 7 Report Summary Run Report 8 Select Sorts e Include TV Creative within sorts Viewing Magazine Creative Stradegy Custom Reports Sorts Noose the row aorta for availabe sorts liegt elect Sort Optio
42. its 7121 1 0 Ford Dealer Assn Expedition Domestic Auto Dealer Assn Car amp Truck Tires amp Tubes 7 B MI Manufacturers Car Rental Companies o p T121 1 0 Ford Dealer Assn Expedilivn Leasing Domeslic Aulo Dealer Assn 112110 Ford Dealer Assn Explorer amp Explorer Sport Trac Domestic Auta Dealer Assn Local Consumer T121 1 0 Ford Dealer Asen Explorer amp F Series Domestic Auto Dealer Asen Car Rental Companies T121 1 0 Ford Dealer Assn Explorer amp F Series Leasing Domestic Auto Dealer Assn K National Consumer gt T121 1 0 Ford Dealer Assn Explorer amp Focus Domestic Auto Dealer Assn T121 1 0 Ford Dealer Assn Explorer amp Focus Leasing Domestic Auto Dealer Assn T121 1 0 Ford Dealer Asan Explorer amp Freestar Domestic Auto Dealer Asan o Cars amp Lt Trucks Omstc 560 T121 1 0 Ford Dealer Asen Explorer amp Freestar Leasing Domestic Auto Dealer Asen oy Factory Sis amp Lsg T121 1 0 Ford Dealer Assn Explorer amp Fusion Domestic Auto Dealer Assn C Card Gift amp Book Stores c Cars Domestic Factory 24 b A Select All Deselect All Select an B Cat Code E Dy E Page 2 of 6 Drill I Info Group Also only available at the Product level you can highlight a product and click Info to view a full description of how Kantar Media Intelligence categorizes the product Category Parent Company Brand etc Stradegy User Manual TV Schedule Report Step 5C Info Product
43. ken to the category selection page After searching or browsing for your desired category highlight it Select Drill then select Advertisers Brands Products You will now see a list of advertisers brands and products within the category you highlighted Note that you may also highlight multiple categories in order to see the advertisers brands and products in each If you want to drill down to these brands using a keyword click the Show Advanced link first Then select a begin date of 1 1 1998 and enter your keyword With your category highlighted click search This will search all brands within the database How do I find new brands that were added into the database within a particular time frame Also referred to as a Brand Audit On the Product Set Summary page click on Brand With brand still shown in the dropdown of the Product Set search box click on Show Date Criteria to make your date selections Type your desired keyword in the box and click on search If you would prefer to search all new brands leave the keyword box blank and click on search If you would like to see new brands within a particular category or parent go to the Product Set Summary page and click on Category or Parent After searching or browsing for your desired category or parent highlight it Now in the box below click on Show Advanced and choose a date range Then select Show Me Brands Stradegy User Manual Frequently Asked Ques
44. n and once by the station s national sales rep The magnitude of the overlap is not known by Kantar Media Intelligence because the expenditure information is provided at the market level not the station level The reported expenditures do not include spots purchased through barter of goods or services An unknown proportion of the ad activity captured by the Local Spot Radio Service and the National Spot Radio Service is also reflected in the Local Radio Detail Service and vice versa In some cases the same advertising spot is being reported three times Because of the different reporting bases market level vs station level it is not possible to determine the amount of duplication between services nor is it possible to integrate occurrences with expenditures DATA AVAILABILITY Network TV Units 1 2 weeks Dollars 6 8 Weeks Ratings NTI Init 3 4 Weeks NAD 11 13 Weeks NTI Final 11 13 Weeks NHTI 10 12 Weeks Net Radio Units N A Dollars 3 5 Weeks Ratings Impressions Local Magazines Units 1 2 weeks Dollars 1 2 weeks Local Radio Detail Units 3 4 Weeks Dollars N A Data Availability Syndication 1 2 Weeks 6 8 Weeks NSS Init 3 4 Weeks NSS Final 11 13 Weeks Natil Spot Radio N A 8 10 Weeks Hispanic Magazines 1 2 weeks 1 2 weeks Branded Entertainment 1 2 Weeks m See Terms amp Definitions for ratings definitions Stradegy User Manual Data Availability Hisp
45. ne Creatives Stradegy Measures amp Calculations Explanations Terms amp Definitions Frequently Asked Questions Data Availability 17 17 18 19 19 20 21 21 22 23 23 24 24 25 26 26 27 27 28 29 30 32 37 39 NEW PRODUCT STRUCTURE New Product Structure Brand Central CATEGORY LEVELS Kantar Media Intelligence Product Group Similar products which span categories Example Baby Products or Internet Online Industry The highest level of category classification INDUSTRY Example Financial Major The second highest level of category classification Example Financial Products amp Services Category The third highest used to be the lowest level CATEGORY Example Financial Products amp Services Subcategory The level below Category SUBCATEGORY Example Mutual Funds Microcategory The level below Subcategory MICROCATEGORY Example Mutual Funds Stock amp Bonds PRODUCT LEVELS Ultimate Owner Highest level owner of the product ULTIMATE OWNER Usually same as Parent In our example below Citigroup Inc Parent The owner of the product advertised PARENT Example Citigroup Inc SUBSIDIARY aa ecad amp The immediate owner of the product Example Citigroup Advertiser The payer of an ad a SEES Example Citi Brand Who is advertising Example Citi Upromise PRODUCT Product Who is advertising Example Citi Upromise Platinum P
46. nly available for Access All lype All vated Current Manth to 6 months Source Custam nnly W sH Create New Report We Lelete Multiple Reports those re ports you have created within your AL Title Type Last Used Cxpires Owner View Run Manage Schedule e ive e ti z lli St 4 8 e eames Creative Schedule thru TV Schedule 42 2010 3 28 04 PM 4 2 2011 Allison Chamberlain fae 3 A ra egy Og n p Local Dealer Creative Schedule thru TV Schedule 3 2 2010 11 4119 AM 4 2 2011 parae Chamberlain VE Dar ni Creative Schedule thru TV Schedule 32 2010 112908 AM 4 2 2011 Chamberlain Pi ot ay XTREME JAMBA NEWSPAPER Newspaper ae j A ms Lifer e Cae 3 2 2010 9 58 35 AM 4 2 2011 Daniel Solomon st ff 3 Magazine t6 2 TREME JAMBA MAGAZINE SCHEDULE 3 2 2010 9 57 54 AM 4 27 2011 Daniel Solomon st gt Under Open Reports you can access Schedule Frene JAMBA TV SCHEDULE TV Schedule 3 2 2010 9 56 55 AM 4 2 2011 Daniel Solomon st previously created and saved reports within ee your login Click Fao view Report Specifications click sts to open a report and click to run re run a Report Stradegy User Manual Trend amp Media Mix Reports Step 4G Kantar Media Intelligence Product Groups Similar Products that spread across multiple categories e Product Groups are similar to categories in that they are comprised of Products which are similar in either usage or intended audience Ho
47. ns Brand A _Biegory Eaton Edition Type Markei M ja Microcategory Fareri lof Book Percen Soles indicator 1 Select Report Type Trend Media Mix Summary Magazine Schedule 2 Select Media Set Pick and choose from any or all the following e Magazines e Sunday Magazines e Hispanic Magazines e Local Magazines e Syndication Stradegy User Manual Newspaper Schedule your report by highlighting the gren sort from the Report lt ei a 0 Toolbar ud 3 Em t one 4 Prev neg on Other reporting options are shown below the ove Select Property Required A gt Date Regord A Page Number Regqured i lamove Y i aif lt lt rta Note Do not include any additional media types 3 Select Time Period 4 Select Product Set 5 Select Sorts e Include Magazine Creative within sorts 6 Select Measures Cutoffs 7 Report Options 8 Report Summary Run Report e Creative is available for viewing in the PDF format of the report Simply click the creative name to view MEASURES amp CALCULATIONS EXPLANATIONS stradegy Measures amp Calculations Explanations Measures 1 Units Units are simply the number of advertisements placed There is no weighting based on spot length size etc at all Units are also called placements 2 Expenditures Expenditures are the dollars attributed to the given amount of advertising Expenditures
48. ograms are grouped under that Program Type AWARDPAGEANT PARADECH ERRA TION BOWLING BOXING CHILDRENS EDUCA TONAL INSTRUC TONAL CHILDRENS NEWS CHILDRENS SPORTS CHILDRENS JFAMILY ENTERTAINMENT COLLEGE BASEBALL GAME lt J O ea Pana mn Highlight a Program Type and click Search to see Programs under that Program Type BE Monitored 7 Show Me Programs For Highlighted Available Items Search Show Advanced O Show Groups STEP 2E Dayparts Tab e The Dayparts tab allows you to limit your TV Schedule report to specific times of day e You may choose as many Dayparts for your report as you wish 1 Click Next and proceed to Step 3 Time Period v y 2 Messages Availability Methadolagy My Profil 7 Repat E open Reoot New Reoot Toolbar pay A mee 4 Prev Next gt MediaSet Selections Ge Open Set Gave Set B Save As Set mh New Set View Set Untitled Media Set e Select New Daypart Set to create and save a group of Dayparts ninni e Use dropdown menu to choose a previously a Selected DaypartSet Global Uetault TV Daypart Set saved Daypart Set fit media Set Setoctions e Use View Content to see what Dayparts are me contained within a saved set Media Market Properties Program Program Types Dayparts BE Details Web Ad Sizes Web Ad Types db hic a Early Morning 1 Early Morning 2 Morning
49. one TV spot or one newspaper ad Media such as Local Radio Outdoor and Internet do not have units of measurement so will show an empty field Units ARE NOT PRORATED based on size or length Vignette A short literary sketch sponsored and bundled with a commercial It may be a trivia question cooking tip public interest item or program material related sketch Vignettes will air nationally with many national products Who Am Products Products set as your own for the purposes of TV Conflict report comparisons Zone Types Full Run and Part Run are zone types Zones Usually based on geography the versions of a newspaper that are created separately to target segments of the overall readership Zones vary by publication FREQUENTLY ASKED QUESTIONS FAQs What does There were no results for the report you requested mean This means that there was no activity found for the report you ran This could happen for a number of reasons For example the brands included in your report may not have had any activity during the time period you requested or perhaps dollars or ratings were not yet available for the time period you included in the report In this situation you should check availability or change some of your selections before running your report again How can see what advertisers brands products are included in a particular category On the Product Set Summary page click on Category and you will be ta
50. oobar 2 y Time Period Selections Multiple amp amp Seleu Single Time Periods Static Dynamic Specity lime nod lype Current YTD By Month Move A P Calendar C Broadcast Choose Selections For Y Current v m i Sort YTO v a __ as By zta a Month Remove All O Only include time periods for which complete data is available Show Data Availability v Trim time periods to the latest period through which all selected media are available sh o Ey B 2 Messages Availability Methadolagy My Profile 28 L Save Save s Spss d Prev Next p Product Set Search and Select As Set sp New Set f View Set Open Help Untitled Product Set if Avallable List Selected Items 0 0 Wnere any Word vla f Show A Majors 293 BRON AEN Subcategories 1718 Microcategones 1760 Available Categories 937 1 300 g A110 Blouses amp Dress Shirts aiz Coats Rainwear amp Jackets A122 Furs amp Fur Coats A128 Outerwear Corporate Promotion Sponsorship A129 Quterwear General Promotion A124 Dreases amp Suta A139 Dresses Suits Formalwear amp Bridalwear General Promotion Multi Category Corporate Sponsorship A141 Sportawear amp Athicticwear A142 Sportswear Jeans A150 Hathing Suts amp Seachwear A197 Ready To Wear NEC A190 Ready To Wear Corporate Promotion Sponsorship A199 Ready To Wear General Promotion a211 Womens Underwear amp
51. order of the Sorts will determine the organization of your report J Oo 2 Messsges Availability Methodology My Profile Report gt G Open Repot F New Repot Sorts Choose the row sorts for your report by highlighting the given sort from the avallable list and clicking the Select button Other reporting options are shown below the avallable sorts list Select tem to Appear Across the Top Select Sort Options Available Sorts 2 Anvemiser A Product Move frana a select A Category industry B Major gt gt Market y tar Remove Media Sort Mlcrocategory g B n Parent asz inia Sales Indicator A E Product Details to be reported Product Name Product Type Product Descriptor Full Product Name Type and Descriptor must be reported if you select Product Groups or the Show Category Code option Product Type must be reported If you Include Product Descriptor _ Show Category Code C Page Break on First Sort Stradegy User Manual Trend amp Media Mix Reports e In a Media Mix Media defaults across the top In a Trend Time Period defaults across the top e In a Media Mix amp Trend Report Brand will be a default Sort Double click on it to remove it from your selection Select this option to separate newspaper ad spending vs newspaper inserts FSI Free Standing Inserts TV SCHEDULE REPORT TV Schedule Report
52. ough which all selected media are available STEP 4 Product Set e Select at least one Product or Category for Oe 2 Messages Availability Methodology My Profil root DY D Y J Save Save As Toolbar Fii E Open Repot F New Report y your report 4 Prev Next gt Product Set Search and Select fp Open Set a Save Set i Save As Set dh New Get f f View Set Open Help Untitled Product Set 4 gt Searen at Products TE Wnere any Word lis fora Show au Y Category Hite Make your dropdown selections and enter search or use the Stow Ai or Select nds 7143 RGIS aca er ial text inthe Search box to find what you re looking for Group buttons to begin e Products can be Ultimate Owners Parent Companies Subsidiaries Advertisers B P t Order By Name As ra n S 5 O r ro u C S 5 Metro Tid Ford Dealer Assn Domestic Auto Dealer Assn oO coach FAST 1 1 0 AA All Star Ford Dealer Assn Domeatic Auto Dealer Asan 3 1 y Akron Area Ford Dealer Assn Domestic Aulo Dealer Assn Camper amp RV Dealers amp oO Services Alabama Ford Dealer Asan Domestic Auto Dealer Asan sa I Alahan Fori Nexnler Axan F JAN Nrnrsseli Arin Mealor Axar e Categories can be Industries Kantar Media Intelligence Product Groups Categories Subcategories Microcategories or Sales Indicators STEP 4 Product Set Product Set Search and Select E Open Set Save Set a Save s Set sp New Set of View Set
53. ow a ARLINGTON LA NACION USA Sp ASBURY PARK PRESS ASHEVILLE CITIZEN TIMES m x fel a D Je no t ON Display in front of properties Nothing oO Media Markel STEP 6 Sorts m There are four required sorts that must always y A be included in a Magazine Schedule Report octet Hiewan Toer SS Y G e Date sorts 5 e Property a report by hghigming he given sort rom the avalable lst an cing the Select button Other reporing ostens are shown be he avalabie sorts Ist e Brand fe ne 17 oa e Page Number ae a a You may use the arrows on the right to change zi s Ed the order of the sorts A rona a S j Product Name E Product lype Product Descriptor Descriptor must be reported if you select Product Groups or the Show Category Code option cd if you include Product Descriptor m Maximum number of Sorts in a magazine schedule is twelve eleven when C Breakout FSis within Newspapers Magazine Creative is selected Stradegy User Manual Magazine Schedule STEP 7 Measures amp Cutoffs e Choose the Measures that you would like to appear in your report l a z m See page 25 for Measures amp Calculations iL 2 Messages Availability p Ra My Profile a et Ge D Z Explanations E Oven Repot F Hew Repon Foor Rani Pean Meer Be q Prev Next gt Measures Cutoffs __ Measures Select the measures and
54. pes Dayparts BE Details Web Ad Sizes Web Ad Types etails We zes ype Search For Where Hame Begins With ba Display BE monitored tema only Available Program Types ANIMATION LOCAL ONLY ANIMATION NETWORK ONLY AUTO RACING AWARIUJPAGEAN UPARAUFICF EBRA TION BOWLING BOXING CHILDRENS FDUCATIONALANSTRUCTIONAL CHILORENS NEWS CHILDRENS SPORTS CHILORENS FAMIL Y ENTERTAINMENT COLLEGE SASFRALL GAME show BE Monitored Show Me Programs For Highlighted Available Items Show Advanced O Show Groups STEP 2E Dayparts Tab e f looking at Television Media only the Dayparts tab allows you to limit your report to specific times of day e You may choose as many Dayparts for your report as you wish 1 Click Next and proceed to Step 3 Time Period De Sa 2 Messages Availability Methodology My Profile d gt Report a A Oven Repot New Report Toolbar bes 9 ea q Prey Next MediaSet Selections a Open Set Save Set a Save As Set sf New Set of View Set Untitled Media Set Media Market Properties Program Program Types Dayparts BE Details Web Ad Sizes Web Ad Type Select all dayparte within a daypart est by clicking the Select Set button if you wieh to eelect only certain dayparte from a est choose the Daypart Set in the drop down and then eelect the individual Selected DaypartSet Global Detault TV Daypart Set All Me
55. rder of your columns Pod Placement will tell you whether your ad was first last or in the middle of the commercial break m See page 25 for Measures amp Calculations Explanations STEP 7A Selecting Demographics and Ratings Stream 2Messages Availability Methodology My Profile PE a a a ee ee pe port lt A ey O O O 4 Return To Measures Demographics Below are available age and sex breaks Once you make your choices on the left click the ADD button to select the given demographic When finished click on Return To Measures m Selected Demographics 1 6 HH Move Households A O Persons gt A O men O women Sort working Women az Non Hispanic TV Properties LOH Ladies of Household ate General Mkt Program Ratings Rating Types For Network and Spanish Language Network Use Hispanic TV Properties O Network NAD CO Hispanic Mkt NN Quarter Hour Average Ratings Program Average Ratings National Time Shifted Options Select Ratings Type i pe Live Plus Seven Days e Quarter Hour Average Ratings Average ratings within fifteen minute intervals e Program Average Ratings Average rating for entire program O Commercial Ratings Select Ratings Stream e Live Rating during live airing e Live Plus Same Day Rating live or same day e Live Plus Seven Days Rating live or within week Stradegy User Man
56. rend amp Media Mix Reports Step 4E Product Information Viewing a Product s Info also gives you the ability to do a Google search of that product gj Print with one click of a button Product Name FORD DLR ASSN FINANCING Consumer Services f First Appeared Date 2 4 2001 LOCAL Ultimate Owner FORD MOTOR CO DLR ASSN Parent FORD MOTOR CO DLR ASSN Address Information Dearborn 7880 United States Subsidiary FORD DLR ASSN Advertiser FORD DLR ASSN FINANCING Brand FORD DLR ASSN FINANCING Global Product Group Association Advertising Industry B1 Financial Major B12 Financial Products amp Services Category B124 Loan Credit Products amp Services Consumer Subcategory 6124 5 Consumer Loan Credit Products amp Services General Promotion amp Multi Category Microcategory B124 5 0 Consumer Loan Credit Products amp Services General Promotion amp Mult Category Product Group STEP 4F Open Edit R t pen Ealt Repor og 2 2 2 2 ns You can also rename your reports by Report Specifications Listing clicking and delete them by clicking Run View Edit Below ie a list of Report Specifications which you can view open run rename or delete To perform a epecific action click the appropriate icon eee descriptione on k ison of Mew Content A Rename the right Any changee to the drop downs will dieplay newly filtered results H Dde However these options are o
57. rk TV m Branded Entertainment Cable IV Stradegy User Manual Introduction CONTENTS otradegy User Manual Contents New Product Structure Brand Central Trend amp Media Mix Reports Report Selection Media Set Market Tab Properties Tab Programs Program Types Tab Dayparts Tab Customize a Daypart Set Customize a Daypart Set continued Report Time Period Product Set Product Set Search Product Set Page All Categories Product Set Page All Products Category Filter Product Information Open Edit Report Kantar Media Intelligence Product Groups Sorts TV Schedule Report Report Selection Media Set Market Tab Properties Tab Programs Program Types Tab Dayparts Tab Time Period Product Set Product Set Search Product Set Page All Categories Stradegy User Manual Contents IN IO IA IA I amp IQ IQ 10 10 11 11 12 12 13 13 14 14 15 15 16 16 gt 2 ji i TT i fi 2 io al 1 ii Product Set Page Products Category Filter Info Sorts Measures amp Cutoffs Selecting Demographics and Ratings Streams Report Options Report Summary Exporting Flowcharts Magazine Schedule Media Set Market Tab Properties Tab Sorts Measures amp Cutoffs Newspaper Schedule Media Set Properties Tab Sorts Measures amp Cutoffs Viewing and Working With Creatives Viewing Television Creatives Viewing Magazi
58. rt 3 Select the stations networks to be included in your custom daypart by moving the highlighted stations from Available Items to Selected Items e Select the day s of the week for your custom daypart 2 Select Day Of Week Mon Tue wea M Thu Fri sat Y Sun e Select the start and end times for your custom daypart a Select Time Period To select a time from midnight to 4 59 AM use X instead of AM in the dropdown Start Time o5 00 00 AM End Time 11 59 59 PM Stradegy User Manual Trend amp Media Mix Reports e You have the option to create additional components within your custom daypart 4 If you need to add more components proceed to step 5 If your custom daypart includes all the information needed click the right arrow button to create a daypart with a single component and proceed to step 6 5 If you have created your first component and would like to add another click the downward arrow to complete the first one Repeat steps 1 3 to for any remaining components Once you ve created all the components you want click on Create Daypart to save your work 6 Click Save in the Report Toolbar and name your daypart it can be saved as public or private Create Daypart Click this to create a daypart with only this single component OR Click this to create a daypart with multiple components When done adding multiple components click the Create Daypart bu
59. sures amp Calculations Explanations 5 Across Percent Across compares the numbers within the column to the report s total for the given measure as a percentage This gives the percentage total that the given column accounts for in the selected measure 6 Index ndex divides by the total for a given row and multiplies by 100 7 Down Percent Down compares the numbers within the row to the subtotal for the report for the given measure This gives the percentage of the subtotal that the given row accounts for the selected measure For example if sorting by Parent then Brand Down on expenditures would show the expenditures as a percentage within each parent for the brand 8 Down Grand Total Percent Down compares the numbers within the row to the total for the report for the given measure This gives the percentage of the total that the given row accounts for the selected measure Base Column the column designated by the user to calculate differences from Note that if a base column is not designated within the time period tab for trend reports within the applicable column in the Finder for Media Usage then the Total column will be used TERMS amp DEFINITIONS Terms amp Definitions Actual Rating Cable Cue Tones Actual ratings are ratings that are based on the current National Cable feed activity transmitted during time years book for Spot Television Actual Ratings replace designated for local commerc
60. t Groups se LR esr er o een L O Ema Global Product Groups 35 Industries 61 Majors 293 MAIWENN Subcategories 1716 Microcategories 1760 Measures Cutofis Available Categories 937 1 300 s gg a m vB fa ab gs 5 ir Report Summary A110 Blouses amp Dress Shirts A121 Coats Rainwear amp Jackets ioiei A122 Furs amp Fur Coats Industry Views A128 Outerwear Corporate Promotion Sponsorship Report Viewer i A129 Outerwear General Promotion ee Ad Dresses amp Suits Maintenance A139 Dresses Suits Formalwear amp Bridalwear General Promotion Muti Category Corporate Sponsorship Als Sportswear amp Athieticwear A142 Sportswear Jeans A150 Bathing Suits amp Beachwear A197 Ready To Wear NEC A198 Ready To Wear Corporate Promotion Sponsorship A199 Ready To Wear General Promotion A211 Womens Underwear amp Lingerie A212 Mens Underwear A213 Childrens Underwear A217 Underwear amp Lingerie NEC A213 Underwear amp Lingerie Corporate Promotion Sponsorship A220 Bras amp Shapewear A231 Womens Hosiery A232 Mens amp Childrens Hosiery A237 Hosiery NEC at os cl an Er Ce ee Jee Stradegy User Manual TV Schedule Report Step 5A Product Set Page All Products Ly oe E 1 2 Messages Avsllsbliky Methodology My Profile 7 7 Report gt Y E Open Repot F New Repot Toolbar d B g Run Save Save As Gpes 4 prev Next p Preduct Set Search and Select E Ov
61. the MediaSet Selections How do I find out when the most recent data will be available When will spending ratings be available for a certain media Please see Data Availability chart or click on Availability button in the upper right hand corner of Stradegy What is the difference between the various radio services and how do you recommend the data be used Radio Overview e The National Spot Radio Service and the Local Spot Radio Service each provide market level brand expenditures but no station occurrence detail e The Local Radio Detail Service reports station level occurrences for advertised brands but no expenditure data e For Network Radio participating radio networks supply monthly brand product level expenditures for each of their Networks Kantar Media Intelligence applies the given expenditures directly to the Network summaries Local Radio vs Local Radio Detail Our strong recommendation to clients is that Miller Kaplan Local Radio and Media Monitors Local Radio Detail data be used in a complementary fashion to provide a thorough view of market level spending Miller Kaplan and a partial view of how brand activity is distributed across stations Stradegy User Manual Frequently Asked Questions It is unequivocally inappropriate to allocate MK expenditures to Media Monitors stations occurrences There are two reasons for this First MK receives ad expenditure info from participating stations r
62. time e g a television station newspaper Web site etc For any medium that does not have property detail the market medium is shown For example the property for local radio NY would be New York Local Radio Stradegy User Manual Terms amp Definitions PSA Public Service Announcements Ads created to convey a public service Placement can be paid or unpaid Public Report Specifications Product Sets Media Sets Daypart Sets Groups and Report Results can be shared across your company When you save you would change to the public option Public items are public read only meaning only the owner can modify them All other users can use them as is or Save under another name Ranking Ordering a report based on the selected measure in a descending order User can also select Top N such as Top 25 which limits the report Ratings Demographics General Market Represents the entire universe of individuals expressed as a TV audience regardless of demographic breakout Hispanic Market Represents the entire universe of Hispanic TV Households to be expressed as a TV audience Hispanic Households are defined as homes or living units with a Hispanic individual identified as the Head of the Household Household Represents the number of individual or group of individuals occupying a house home or living unit to be expressed as a TV audience measure Men Represents the number of adult male individuals 18 to be expresse
63. tions JEA MRA mPa E i lz Fi ML te M For Highlighted Available Items and click on the Search button You will now see a list of brands within the category or parent you highlighted What is the difference between a static and a dynamic time period Static time periods are specific dates to be included in your report Static time periods do not change over time Example January 2005 Dynamic time periods are based on media availability With a dynamic time period such as Current Month the days weeks months or years covered in a given report will change over time depending on when a report is run For example if a report includes Current Month the report will always include the most recent month of available data Therefore the report output will cover a different month in June than it would if it the report is run again in December How do pull up an actual ad creative Please note all users have access to creative titles but you must be a subscriber to view creative To view television commercial creative select any TV media and set up your report as desired On the Sorts step select TV Creative as a sort Open the PDF report output and click on the View links to watch the creative You must have Windows Media Player installed to view creative To view Magazine ad creative select Magazines as a medium and set up your report as desired On the Sorts step select
64. ts that fall under a particular category d Prev Next gt All Products x gt Where AnyWord is ford Y Calegory Filter Z Available Products 8663 1 300 66 T121 1 0 5 Metro Tid Foro Dealer Assn Domestic Auto Dealer Assn Fi Rank Fronders a 7121 1 0 AA AllStar Tord Dealer Assn Domestic Auto Dealer Assn x T121 1 0 Akron Area Ford Dealer Assn Domestic Auto Dealer Assn Oo ace acl oars 4 T121 1 0 Alabama Ford Dealer Assn Domestic Dua Asso Car amp Lt Truck Local 7121 10 Alabama Ford Dealer Assn F 150 Domestic Auto Dealer Assn ae Asian 10 7121 1 0 Alabama Ford Dealer Assn F 150 Domestic Auto Dealer Assn Sales Event NO only available at the Product level you can Car amp Lt Truck Local 7057 T4121 1 0 Alabama Ford Dealer Assn F Series Domestic Auto Dealer Assn 7 Dealers Domestic gt Ti211 0 Alabama Ford Dealer Assn F Series Domeslic Aulo Dealer Assn Sales Evenl h ig al ig ali a prod u ct a nd cl ick nfo to view a fu Il g a 9 T121 1 0 Alberta Ford Dealer Assn General Promotion Domestic Auto Dealer Assn 7121 1 0 Alberta Ford Dealer Asan General Promotion Dor FEROA R 4 ara Truck Dir Asen Asian 1 description of how Kantar Media Intelligence uz Cr amp Truck Dir Asen re Cat Code 1509 Domestic Car amp Truck Dirs Sales amp a categorizes the product Category Parent Company Brand etc Stradegy User Manual T
65. tton below Current Daypart Components Ce Remove All Create Daypart Show Custom Dayparts by g 5 w 2 Messages Availability Methodology My Profile Report lt gt A G Open Report New Report Toolbar 4 d LA ge Daypart Set selection sp New Daypart Set jg Open Daypart Sq m Save Daypart Set Save As Daypart Set Create Daypart Set Custom Daypart Definition Daypart Set Name Untitled Daypart Set Note Custom Dayparts are available for TV media only Selected Dayparts 3 C Friday8 10pm Move Network TV SPOT TV SYNDICATION M F 5 6pm pub i 1 Select Media M F 4 Spm pub Span Lang Net TV M Cable TV Update Available List ad Select Stations Sort Selected Items 2 E ae ABC Affiliates ia ABC Network TV AZTA Affiliates Select CBS Network TV CBS Affiliates Remove Remove All ViewInfo oo Remove FOX Affiliates IND Affiliates MNTV Affiliates Remove NBC Affiliates Syndication TLF Affiliates TEL Affiliates LINI Affiliates bad Note Reports run with custom dayparts that do not include any property selections will be large and will likely take longer to run We strongly encourage you to select one or more items above Stradegy User Manual Trend amp Media Mix Reports Important In order to retrieve your custom daypart s you need to save them as a Daypart Set A Daypart Set must contain one daypart or a
66. ual TV Schedule Report STEP 8 Report Options e Choose how you would like the layout of your report to look og oo Oo 0 1 Click Next and proceed to Step 9 Fim D B O E Open Report F Hew Repot Toolbar por E A eae Report Summary dee usc Report Options Row and Column Options Total Options Show grand total Bottom ot Report Top ot Report Default file type is a CSV can be opened in Output Options Exportto csv Output ASCI Output Excel You can change the export to an ASCII file which iS useful for databases E Show zeros insteads of blanks in report output F Shade totals and subtotals Number Format Options Oo Show dollars and impressions in thousands 000 Print Options Enter Header 1 Enter Header 2 Enter Header 3 Enter Footer Select Font Size 6 Specity page onentaton Landscape Portrat Specify paper size Letter 8 1 2x11 O Legal 8 1 2x14 Include Report Name STEP 9 Report Summary e Double check your selections to make sure everything you ve chosen is correct 1 Final step click Run Report to save your new report title and begin pulling your data 2 Messages Availability Methodology My Profile lt 4 rt ot 3 4 Add a title to your report This will allow you to ales any i 2 OF O YO q Prev view rerun or modify your report in the future Report Summary
67. wever each product group may be within a different category Example The Baby Products product group includes products from several categories YO eB wf Stradegy Custom Reports 2Messages Availability Methodology My Profile y Report j Fir FD D D Y i Run Sava SsweAs Spec d Prev Next p Ge Open Set A Save Set Eil Save As Set gp New Set J View Set Open Help E Open Report New Custom Reports A Report Selection Product Set Search and Select Untitled Product Set 4 b v Search Global Product Group Where Any Word 8 o amp w eal Time Period Q Product Set 5 Sorts Available Global Product Groups 35 t 6 Measures Cutoffs Dental Care Products Denture Supplies Department Stores Diet Foods Food Councils Food Storage Products Game Software Home Industrial Infants And Childrens Internetonline Q Measures Cutofts African American Hair Care Products CT Report Options Age Specialization Report Summary Airlines Domestic Carriers Evaliant R a r Airlines Foreign Carriers ne l Association Advertising Industry Views Audio Equipment Report Viewer Baby Products Select Birth Control amp Sexual Enhancement Products Maintenance gt Computer Hardware Administration Computers Corporate general Promotion Remove STEP 5 Sorts e Choose the Sorts that you would like to appear in the rows of your report e The
68. y User Manual Magazine Schedule Default is to include all Magazine media Double click on any medium to remove it from your selection In order to see Magazine Creative ina schedule you should not have Local Magazines or BtoB Magazines selected You can only select Magazine Creative with Magazines Hispanic Magazines and Sunday Magazines selected m Total US is the only market available for magazine data STEP 2C Properties Tab e List of Properties is filtered to only include Magazine titles from the magazine media Report i Open Repot New Repo t Toolbar bon Ss d erev Next gt MediaSet Selections Gp Open Set Save Set SaveAsSet p New Set f View Set included Untitled Media Set meca Market Properties gram Pt Search for property where name Begine With v Filter list by sciccted media ALL w Place checkmark here to narrow list down to Fior erty eeiectea marnets Au E Fite bv Mutipie Markets Show Spanish Properties Only Hispanic properties only All Media Set Selections Available Properties 235 a Selected Properties Ja ADVANCE OF BRUCKS COUNTY A AKRON BEACON JOURNSL ALBANY TIMES UNION ALBUQUERQUE EL HISPANO NEWS Sp ALBUQUERQUE JOURNAL ALLENTOWN MORNING CALL ARIZONA REPUBLIC ARKANSAS DEMOCRAT GAZETTE F 2 aq dm S o E USA TODAY amp lt Q a Q 3 c o w
69. y View Set dropdown menu to indicate begins with or contains search Media Market Properties Program Praijram Types Dayparts BE Detalls Web Ad Sizes Web Ad Types Search for property where name Begins With Search Filler list by selected media ALL x Filter by Affiliate v Fiter by M le Markets filter list by selected markets All _ Show Spanish Properties Only Click to filter list to show only Spanish properties All Media Set Selections be Available Properties 1 300 Selected Properties 0 1001 FREE THINGS COM Move i HA K Ml A low 1003THEEDGE COM A 100STHEZONE COM 1007FMKSLX COM gt A O07THEBAY COM Remove Y 1007WHUD COM y 1007WLEV COM Ea 100KEEFM COM 5 1010WINS COM m 1015LITEFM COM Exclude az 101STHEPOINT COM y oat 122 pe p Display in front of propertics nothing O Media Market Stradegy User Manual Trend amp Media Mix Reports STEP 2D Programs Program Types Tab e f looking at Television Media only the Programs Program Types tab allows you to limit your report to specific television programs e Similar types of Programs are grouped into Program Types to simplify searching 1 Click on the Dayparts tab to proceed to Step 2E 2 Messages Availability Methodology My Profile MediaSet Selections Untitled Media Set Media Market Properties Program Program Ty

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