in?ame: 61
Contents
1. pnoy yausi if POSER GoM 101 Patent Application Publication Mar 28 2013 Sheet 2 of 4 US 2013 0079036 A1 Fig 2 Patent Application Publication Mar 28 2013 Sheet 3 of 4 US 2013 0079036 A1 Fig 3 Patent Application Publication Mar 28 2013 Sheet 4 of 4 US 2013 0079036 A1 Fig 4 US 2013 0079036 Al SYSTEM AND METHOD FOR TARGETED LOCATION BASED ADVERTISING BACKGROUND 0001 1 Technical Field 0002 Embodiments of the present invention relate gener ally to systems and methods for targeted location based advertising 0003 2 Description of Related Art 0004 Advertising in its various forms slowly invades the new ecological niches created by technological advance A case in point is advertising through Wifi and Bluetooth technologies Wireless advertising systems do exist cur rently for example a Hotspot Management System runs on a router or an external computer and authorizes only spe cific users to access the Internet They often associate the free access with a menu or a purchase limit Current commercial hotspots may feature a captive portal or login procedure to which users are redirected for authentication registration and or payment a walled garden allowing free access to certain sites and service oriented provisioning to allow for improved revenue 0005 A number of applications deal with WiFi BT tech nology and broadcast of ads thereby For instance US2009025742. represent the different measures in terms of the basic interac tion lists recorded in the system 0194 An accumulated bar graph may be presented repre senting such information as number of end users Identified Accepting ads Rejecting ads and Failing communications as described above 0195 Another graph possibly available to advertisers of the system comprises running results of Interaction list levels over time This may take the form of a 0196 Cartesian graph with X axis being the Time span and Y axis being the level or number of hits The actual graph here is the level of hits for the following situations 0197 a Contacted Identified Blue graph 0198 b Accepted Yes Green Graph 0199 c Refused No Red Graph 0200 d Interacting Yes No Yellow Graph 0201 e Downloaded Yes Failed Magenta 0202 f Wi Fi Views Exposure Impression 0203 Further reports available to the users of the system include at least one of the following 0204 a Trends report per given time period such as day week or month etc such report will reveal the Pick Times and similar information 0205 b Repeated exposure report that will reveal how many times a certain user was exposed to a certain cam paign or ad For example such report may show the groups of users that watched a certain campaign 2 times 5 times 20 times etc 0206 c Device and brand report that will reveal the exposure of campaign or ads pe
3. 0114 Bandwidth consumers or end users of the system may have several types of interaction with the inventive sys tem 0115 a The end user is contacted passively without any action on his side 0116 b The end user requests access to a wireless net work in the area 0117 In either case the user would for example first be served an ad from the system which may comprise one of the following file types 0118 Image JPEG GIF or other image format 0119 Video in any format such as 3GP avi mov qt fla and the like 0120 Music MP3 ogg or the like 0121 Java File Application 0122 WAP Link 0123 The ad content may optionally include for example an image with a logo of a company 0124 An end user possessing a Bluetooth device may be prompted by a media streamer of the system The prompting is in keeping with the Bluetooth protocol to the effect of querying whether the end user is in fact willing to get a message form a certain Advertiser This would occur for example in the form of a question sent over the Bluetooth link to the effect of Do you want to get a message from XXXX 0125 Ifthe end user replies in the negative nothing would happen until the next attempt to send an ad to this user Alternatively ifthe user replies in the affirmative an ad would be sent to him in the form ofa file text or the like In any case the end user is periodically prompted in this fashion based on predefined settin
4. associ ated with the system Advertisers send content to these serv ers using a special purpose bespoke web interface 0053 The invention thus provides location based adver tisement and marketing solutions These ads may optionally be generated based on the actual location of the end users and may be delivered to mobile devices for example via Blue tooth and Wi Fi communication The solution includes end point physical devices or media streamers which may be disposed at any location having internet connectivity The invention further comprises a server unit which is adapted for managing the system and which enables the end point media streamers to operate in an intelligent location aware and history aware fashion 0054 The system is in one embodiment controlled and managed via a web based front end allowing both system operators and advertisers to control their respective portions of the system 0055 By means of software having for example a web interface running on servers associated with the system advertisers may manage multiple media streamers which are arranged within different physical or logical locations or Mar 28 2013 zones The advertiser can also create advertising campaigns with content of choice including transferrable files such as image video audio text and the like Each advertising cam paign is associated with one or more media streamers and is schedule to run at specific times and on specific
5. be accomplished by use of two or more physical devices of the invention for example covering the area of a mall As a user passes through the mall wireless connectivity passes from one physical device to the next As each physical device of the invention is ultimately connected to a central network such as the internet intelligent advertising may be executed that uti lizes information concerning the bandwidth consumers movements For example a welcome message may be sent upon entering the mall an exit message may be sent upon US 2013 0079036 Al exiting and a series of ads may be sent as the user passes by various stores or locations in the mall 0045 Software is provided on a server adapted for con trolling the physical devices of the invention Ads are served through the devices for instance being sent to users as the first webpage seen during a browsing session and or as Blue tooth files after appropriate requests These ads are man aged through a web interface running on servers associated with the system Since the system is necessarily linked to a physical location ads can be tailored to specific locations a technique hereinafter referred to as Location Based Market ing LBA 0046 Thus the invention comprises two parts a hard ware device having a CPU Wifi capability Bluetooth capability as well as video audio USB etc and a software part whereby internet access is granted and ads are served to peopl
6. interaction list 0271 Ifno send request to phone 0272 If yes check time from last interaction based on most recent response 0273 For Each Phone it finds for which a message can be sent 0274 Sends a request to send file to the phone for few seconds 0275 Ifnot response repeat request for few times Finally the following response may be for the request Ignored Yes No 0276 Ignored Repeat the request process 0277 Yes The file is sent to the phone Repeat based on media streamer settings 0278 No Repeat the request based on Media streamer Settings The Media streamer tracks of these interactions with the following information 0279 Mac address of phone 0280 Friendly Name of phone 0281 Response Ignore Yes No Failed If file sending failed after YES US 2013 0079036 Al 0282 It is within provision of the invention that all media streamers send the list of mobile devices connected to the server at given time intervals The media streamer as explained above is used as an access point for mobile devices which supports Wi Fi Once a potential end user for instance searches for a wireless access point any local media stream ers will for instance appear on that end user s list of available access points in keeping with the Wifi tm protocol If the potential end user selects the Wi Fi point associated with a media streamer of the system s he would see a landing page initial web page associated with an ad ca
7. page displayed may comprise for instance low resolution elements for use with small screens US 2013 0079036 Al the information sent may be sent at different resolutions to different devices based upon the known or assumed hardware configuration of these devices as determined by query meta data lookup table or the like as will be clear to one skilled in the art 0130 The same content albeit at possibly different reso lutions may be used for connections using either the Blue tooth Wi Fi or any other communications protocol being ads 0131 We now refer to FIGS 1 and 2 which is a system diagram of one embodiment of the invention A server asso ciated with the system 101 is connected through an internet connection 102 to the media streamer 110 of the invention This media streamer 110 connects to various mobile devices simultaneously in this example connecting to a mobile phone 107 through a BlueTooth connection 108 to a laptop 106 through an infrared connection 105 and to another cellular device 104 through a WifI connection 103 0132 Wenowreferto FIG 3 which is a system diagram of another embodiment of the invention A server associated with the system 101 is connected through an internet connec tion 102 to multiple media streamers 110 of the invention An advertiser content provider 111 connects to the server 101 of the invention through an internet connect 102 in order to upload ad campaigns which are stored on the serv
8. 02 11 family of standards and to the mechanism of the same name for wirelessly connecting electronic devices A device enabled with WiFi such as a personal computer video game console smartphone or digi tal audio player can for example connect to the Internet via a wireless network access point An access point or hotspot has a range of about 20 meters 65 ft indoors and about 100 meters 325 ft range outdoors Multiple overlapping access points can cover large areas 0039 The term wireless refers hereinafter to any means of cable free connection including BlueTooth Wifi infrared optical means other than optic fiber and any other mean of cable free connectivity including sonic electromag netic and gravitational 0040 The term mobile device refers hereinafter to any portable object capable of acting as a Turing machine includ ing cell phones smartphones PDAs laptops tablets and the like Generally these devices will be provided with wireless connectivity of some sort such as BlueTooth or WiFi 0041 The inventive device is a media streamer providing multiple network connectivity between devices The devices involved in this connectivity include but are not limited to mobile devices such cell phones smartphones PDAs laptops and others and the internet local networks LANs and the like In some embodiments the inventive device comprises both Bluetooth and WiFi connectivity The de
9. 0289 Advanced statistics Trends per day and others Advertisers can view statistics with their own account 0290 Advanced scheduling campaigns 0291 License Management and Advanced functional ity Display Track etc 0292 Changes in Hardware 0293 Security features for Media streamer and Server 0294 Although selected embodiments of the present invention have been shown and described it is to be under stood the present invention is not limited to the described embodiments Instead it is to be appreciated that changes may be made to these embodiments without departing from the principles and spirit of the invention the scope of which is defined by the claims and the equivalents thereof What is claimed is 1 An advertising system comprising a a plurality of media streamers adapted for providing wireless connectivity to mobile devices b a server in networked communication with said media streamers c a database of advertising content on said server whereby advertising content may be sent to mobile devices by means of media streamers 2 The system of claim 1 wherein said wireless connectivity is selected from the group consisting of BlueTooth WiFi infrared optical Mar 28 2013 3 The system of claim 1 wherein said mobile devices are selected from the group consisting of Turing machine cell phone smartphone PDA laptop computer desktop com puter tablet computer 4 The system of claim 1 wherein sa
10. 16A1 provides 0006 An access point has a connection to a wide area network and is configured to allow a device to connect thereto and includes an Application Programming Interface for allowing a remote application to connect to the access point over the wide area network and to obtain information relating to the device connected to the access point In particular the access point is con figured to allow a device to connect thereto over a wire less interface and to provide bearer translation such that traffic over the wireless interface can be directed over the wide area network The Application Programming Inter face may then allow the application to obtain informa tion relating to a connection status of a wireless device associated with the access point 0007 In this example of course there is no provision for Bluetooth nor device aware advertising Similarly meth ods for use of WiFi WAP abound as well For instance WO00251080A1 Method system gateway proxy and com puter program for adding information to received content pages provides 0008 A method for mobile terminals 106 to request WAP content from a network 102 The network comprises a gateway 106 via which a mobile terminal having a display can access a plurality of content servers 110 118 each having stored therein content pages The network is run by a network operator The mobile termi nal sends a request to the gateway for a content page t
11. and sets forth the best modes contemplated by the inventor of carrying out this invention Various modifications however will remain apparent to those skilled in the art since the generic principles of the present invention have been defined specifically to provide a means and method for providing a system and method for targeted location based advertising 0035 Inthe following detailed description numerous spe cific details are set forth in order to provide a thorough under standing of embodiments of the present invention However those skilled in the art will understand that such embodiments may be practiced without these specific details Reference throughout this specification to one embodiment or an embodiment means that a particular feature structure or characteristic described in connection with the embodiment is included in at least one embodiment of the invention 0036 The term plurality refers hereinafter to any posi tive integer e g 1 5 or 10 0037 The term BlueTooth refers hereinafter to a pro prietary open wireless technology standard for exchanging data over short distances using short wavelength radio trans missions in the ISM band from 2400 2480 MHz from fixed Mar 28 2013 and mobile devices This standard is used for creating per sonal area networks PANs with high levels of security 0038 The term WiFi refers hereinafter to any device or system using the IEEE 8
12. ange RSSI 0066 b Serving Order of Devices Nearest First In First Out 0067 c Time Zone Schedule are treated based on Media streamer time zone 0068 d Expired Media streamer When there is no valid license for the media streamer 0069 It is further within provision of the invention that each media streamer be provided with the following param eters 0070 a Id Name and Description 0071 b Geographic location For customer use only 0072 c Phone Prioritization Who is first to serve Nearest FIFO 0073 The detail information each media streamer receives from the server comprise the following 0074 a Sync Interval Next time client should receive an update 0075 b The file to be transmitted to the user device 0076 c Date and Time when campaign should be stopped 0077 d Interaction List of the its zone if need to share Interaction List 0078 Additionally each media streamer has provision to transmit to the server the following information 0079 a Interaction list created 0080 b Ping Live Message with status 0081 The following list outlines the different steps that occur within the media streamer and device interaction in certain embodiments of the invention US 2013 0079036 Al 0082 1 Media streamer receives the MAC address for device in range 0083 2 Media streamer sends Do you want a message from XXX displayed for N1 seconds 0084 3 If no response wait N2 sec
13. as United States US 20130079036A1 a2 Patent Application Publication o Pub No US 2013 0079036 A1 SHARET 43 Pub Date Mar 28 2013 54 SYSTEM AND METHOD FOR TARGETED 52 U S Cl LOCATION BASED ADVERTISING USPC cheeses ee eee 455 456 3 76 Inventor Hertzel SHARET Tel Aviv IL 67 ABSTRACT Tn A media streamer providing multiple network connectivity including both Bluetooth and Wifi connectivity The 21 Appl No 13 245 996 appliance allows mobile devices to surf the internet and allows the owner of the device to advertise on these mobile devices By identifying individual mobile device the appli 22 Filed Sep 27 2011 ance allows targeted advertising for example making use of MAC address for target identification The appliance allows for a location based advertising experience since the range of Publication Classification wireless connectivity it offers such as BlueTooth and WiFi each have well defined spatial extent By use of 51 Int Cl several such appliances a location and history aware adver H04W 64 00 2009 01 tising experience can be provided 101 Web Based Ul internet Cloud ETE A EEN PS ee Smat Phara i 107 Swiat hons US 2013 0079036 A1 Mar 28 2013 Sheet 1 of 4 Patent Application Publication pae A 06 107 es dey yag osag peg auayg yao 108 JGUBARS BID a APY Fig 1 101 lanag
14. d when the Campaign is active comprising one or more files 0138 d Schedule Times during which a particular ad campaign would be active within a specific zone 0139 e The Zone and Media streamers where the Cam paign is active 0140 f Statistics Interaction List Received Con firm Reject Failed 0141 g Export Statistics into comma delimited file 0142 h Campaign Enabled Disabled Customer can enable disable the campaign at any time 0143 i The advertiser can define and change any time the SSID for the Wi Fi connection Mar 28 2013 0144 j The advertiser can define the time period when the system will disconnect the end user while he is using the Wi Fi For example several different options might be no disconnection disconnect after 10 minutes dis connect after 20 minutes disconnect after 30 minutes etc 0145 k Get the list of participating media streamers with this campaign by clicking 0146 The servers associated with the system allow the advertiser to create one or more repositories of files to be used as the actual content for a campaign Possible operations for maintenance of this repository include 0147 1 Upload supported file Image Video Audio Java WAP link 0148 2 Delete a file previously uploaded to the system 0149 3 List all files uploaded with file preview 0150 Certain hardware limitations may be applied for transfers facilitated by the system for example enforcing a max
15. e in the proximity of the device The combination can also be thought of as a method for wireless advertisement to passersby 0047 A number of differences distinguish between the inventive method and for example existing Wifi hard ware including but not limited to 0048 a use of both Wifi and Bluetooth 0049 b TV capability 0050 c large amount of local storage 0051 The invention allows for dynamic content to be served for instance consisting of a stream of video audio web pages or the like It is further within provision of the invention to collect surfing statistics which allow system operators to observe aggregate and individual statistics asso ciated with the device It is also within provision of the inven tion to facilitate device specific advertising for example by means of MAC address or other device specific address This provision allows system operators to target ads at specific users and or devices based on their history or the like for instance broadcasting a welcome greeting as they enter a mall and a goodbye message as they exit and ads during their stay that are based on their previous browsing history 0052 Itis further within provision of the invention that the physical device of the system be updated periodically having enough local storage for example on the order of gigabytes to serve a large amount of information which is refreshed when internet access is available from central servers
16. er 101 and from there forwarded to the media streamers 110 As before the media streamers 110 connect to various mobile devices simultaneously In this example several different connection means are used for purposes of connecting the server 101 to the media streamers 110 notably internet connection 102 WiFi connection 103 and cellular connection 201 0133 As will be appreciated since the media streamers of the invention are capable of receiving and sending bandwidth it is within their capability to be daisy chained such that one media streamer may connect on the one hand to the server of the system and on the other hand may provide bandwidth to another media streamer of the invention This is shown in FIG 4 where the advertisers 111 connect to server 101 through net connections The server 101 in turn connects to media streamer 110 which may in turn provide bandwidth to other devices 112 ad infinitum The connection 103 may be of any sort which the devices support including but not limited to Ethernet cable connection Wifi BlueTooth infrared optical and the like 0134 An advertiser of the system may define various ad campaigns by assigning different operations to different zones and or media streamers Each ad campaign may com prise the following information 0135 a Id Name and Description 0136 b Transmitter Name Name as it appears when initial message sent to device 0137 c Content to be distribute
17. forma tion selected from the group consisting of mobile device MAC address mobile device type mobile device operating system mobile device software information mobile device query response 0027 It is further within provision of the invention wherein advertisers may modify said advertising content 0028 These additional and or other aspects and or advantages of the present invention are set forth in the detailed description which follows possibly inferable from the detailed description and or learnable by practice of the present invention BRIEF DESCRIPTION OF THE DRAWINGS 0029 In order to understand the invention and to see how it may be implemented in practice a plurality of embodi ments will now be described by way of non limiting example only with reference to the accompanying drawings in which 0030 FIG 1 depicts a system diagram consistent with an embodiment of the invention 0031 FIG 2 depicts a system diagram consistent with an embodiment of the invention 0032 FIG 3 depicts a system diagram consistent with another embodiment of the invention having several media streamers and 0033 FIG 4 depicts a system diagram consistent with an embodiment of the invention having several media streamers daisy chained DETAILED DESCRIPTION 0034 The following description is provided alongside all chapters of the present invention so as to enable any person skilled in the art to make use of said invention
18. gs stored in the media streamer and or server of the system and determined by the advertiser and or the system operator 0126 It is assumed for purposes of operating the system that the mobile device borne by the end user supports the type of the file being sent over the existing communications link for example being supported by the Bluetooth protocol if being sent by Bluetooth For the case of Wi Fi the user is able to view the actual content based on the support given by the mobile device hardware and software being employed in that particular case 0127 An end user bearing a device having Wi Fi support is able to access the network to surf the internet Assuming the user selects a particular media streamer of the system to facilitate his her connection amongst the data sent to this user would be for example an ad page constructed for example by an advertiser of the system 0128 The user should is exposed to the content of the ad in some embodiments of the invention on the first page presented this being referred to hereinafter as the landing page This would be either an actual view of the image representing the ad or a link or other means for downloading the file in question onto the mobile device s borne by the end user 0129 The actual experience of the user of the content presented to him would is based on the hardware and software configuration of the mobile device for example browser sup port and the like The
19. hat these media streamers be managed within logical groups called Zones Each Zone may have 1 or more media streamers associated with it and each media streamer may be associated to a number of media streamers 0104 The operations performed by the advertiser desiring to configure the system comprise 0105 a Log into the system servers for example by means of user name and password as for example con trolled by system operators 0106 b Get account information such as password by email 0107 c Define a new media streamer in the advertiser account for instance by entering an activation key pro vided by the system operator for this purpose 0108 d Connect a media streamer to the internet and confirm that it is available for use 0109 e Create a zone based on one or more media streamers in the system 0110 f Upload files such as advertising files to the account for use with campaigns on one or more media streamers and or zones the files comprising for example image music and other supported content 0111 g Create advertising campaigns and associate these campaigns with one or more media streamers and or zones 0112 h View statistics of the campaign s underway Mar 28 2013 0113 Statistics available to advertisers of the system include for example number of times a given file is served and through what means WiFi Bluetooth etc number of connections and type web use statistics and the like
20. id advertising content is selected from the group consisting of html pages images video text audio url 5 The system of claim 1 wherein said server is provided with software associated with said advertising system adapted to serve said advertising content to said media streamers and further adapted to let advertisers manipulate said advertising content 6 The system of claim 1 wherein said media streamers are organized into zones these being logical groups of media streamers 7 The system of claim 1 wherein said advertising content is sent to said mobile devices by said media streamers based on criteria selected from the group consisting of MAC address media streamer location mobile device connection history 8 The system of claim 1 wherein said media streamers are adapted to query said mobile devices regarding connection details selected from the group consisting of whether to connect connection speed connection protocol connection language 9 The system of claim 1 wherein said media streamers are adapted to record information selected from the group con sisting of mobile device MAC address mobile device vendor and model mobile device operating system mobile device software information mobile device query response 10 The system of claim 1 wherein advertisers may modify said advertising content 11 A method of mobile advertising comprising steps of a a plurality of media streamers adapted for providing wire
21. imum file size uploaded by advertisers a maximum num ber of files and the like 0151 Itis within provision of the invention that the fol lowing files can be used as content for an ad campaign 0152 a Image JPEG or GIF 0153 b Video 3GP 0154 c Audio MP3 0155 d Java File Application 0156 e WAP Link such as a URL 0157 As will be clear to one skilled in the art the actual experience of the user would be determined to a large extent by the hardware and software configuration of the mobile device being employed by the end user for example the memory processor speed O S and browser used 0158 Itis within provision of the invention that an adver tiser may determine a schedule for an ad campaign consisting for example of a set of start dates times and end dates times These start and end dates and times would apply to a media streamer based on the time zone of the media streamer rather than the time zone where the user defines the campaign This means that the actual schedule of a campaign can be at dif ferent times for media streamers located in different time zone 0159 it is within provision of the invention that an ad campaign can be associated with any media streamer so long as there is no overlap with the time based on actual schedule applied to each media streamer 0160 When a media streamer is added to the campaign or alternatively when the schedule of the campaign modified it is within provision of
22. information 0182 i Location information 0183 j Language information 0184 An interaction list of the device comprises the fol lowing information 0185 a Mac Address 0186 b Advanced Vendor O S Version 2 0187 c Date and Time When multiple record keep most recent 0188 d Response from user Confirm Reject Multiple responses are possible 0189 e Retry operations Duplicate or Unique 0190 Theinteraction list for certain connection types such as Wi Fi may optionally include only views of ads such as Impressions Views by users If the Mac Address or other identifying information is available it will be also included in the information of the Wi Fi interaction list 0191 The Interaction lists are kept on the server until the campaign is removed Mar 28 2013 0192 Note that in the case of Wi Fi communication only one list is necessary which is equivalent to the Confirmed list in the case of Bluetooth assuming this information would be available for use at a given Media streamer 0193 Statistics available for advertiser use are presented to the advertiser on a per campaign basis Thus for instance there may be provided a real time continuously updated graph which represents the accumulated results for a given campaign Furthermore other graphs and information display may be provided for example a graph which demonstrates the interaction list levels over time The lines in the graph
23. less connectivity to mobile devices b a server in networked communication with said media streamers c a database of advertising content on said server whereby advertising content may be sent to mobile devices by means of media streamers 12 The method of claim 11 wherein said wireless connec tivity is selected from the group consisting of BlueTooth WiFi infrared optical 13 The method of claim 11 wherein said mobile devices are selected from the group consisting of Turing machine cellphone smartphone PDA laptop computer desktop com puter tablet computer 14 The method of claim 11 wherein said advertising con tent is selected from the group consisting of html pages images video text audio 15 The method of claim 11 wherein said server is provided with software associated with said advertising system adapted to serve said advertising content to said media streamers and further adapted to let advertisers manipulate said advertising content 16 The method of claim 11 wherein said media streamers are organized into zones these being logical groups of media streamers 17 The method of claim 11 wherein said advertising con tent is sent to said mobile devices by said media streamers based on criteria selected from the group consisting of MAC address media streamer location mobile device connection history US 2013 0079036 Al 18 The method of claim 11 wherein said media streamers are adapted to que
24. media stream ers 0056 The invention relies on two basic units these being the media streamer and the zone The media streamer is the physical device of the invention which connects to the inter net on the one hand and allows for other devices to connect to the internet on the other hand acting for instance as a WiFi wireless access point The media streamer is the actual unit which interacts with the end user device mobile phone smart phone PDA laptop The zone is a groups of media streamers which are treated as a logical group 0057 The media streamer is provided to an advertiser with a built in license valid for a given time period starting upon activation Thereupon the user may purchase extended license for additional time The media streamer may option ally be located at location without constant internet connec tion 0058 Possible activities done at the media streamer level comprise 0059 a Pull a Campaign from the server every time interval 0060 b Pull the Interaction list for the campaign For Shared Campaigns only 0061 c Send information back to the server lInterac tion List and Status 0062 d Update Media streamer software installed 0063 When viewing the media streamers screen it is nec essary to have the option of sorting the list by each column 0064 Itis within provision of the invention that the media streamer be operated with the following considerations 0065 a Active fora certain r
25. mer 0230 Register Define new media streamers per cus tomer 0231 Generate new activation key for each media streamer together with short user manual as seen in the Mockup 0232 Generate Extended Licenses 0233 License for given time periods 0234 License is independent in media streamer 0235 License account from registration date Reload date by customer 0236 Block Access to internet per client 0237 The type of the uploaded file would be based on its suffix as described above Actual behavior of the file sent would be based on the support given by the phone it s O S and or its browser 0238 The administrator may perform the following func tions 0239 Select the client for whom he would want to see the data or all clients 0240 Generate Activation Key and Define the media streamer in the system 0241 Print the activation key to the printer 0242 Generate License key and send it to the adminis trator email address 0243 The roles of the media streamer are as follows 0244 Communication with Server 0245 Blue tooth Communication Mar 28 2013 Wi Fi Communication 0247 Update Media streamer Software 0248 Initially the media streamer would need to be acti vated to make it operable This customer would be requested to turn the media streamer on and to hook it into internet connection The media streamer will ping the server and the server upon recognition will enable media streamer activa
26. mpaign Alternatively the interaction list may be shared between all the media streamers of a specific campaign 0167 There are 4 types of lists managed as Interaction lists 0168 a Identified List of mobile devices which have been identified by the system 0169 b Confirmed List of mobile devices and or users who have approved receipt of ad content 0170 c Rejected List of mobile devices rejecting receipt of ad content 0171 d Failed List of mobile devices failing to trans mit after confirmation Such lists may be based on identifying the MAC address of the device or use any other identification method as will be appreciated by one skilled in the art 0172 Interaction lists may be provided both per campaign and or per media streamer although in some embodiments not per zone since individual media streamers can be assigned to campaign When statistics are viewed the advertiser may filter by campaign by media streamer or otherwise Sharing is done in the level of the ad campaign 0173 It is within provision of the invention to receive certain information from various devices including 0174 a Mac Address Uniquely identifies the com munication hardware 0175 b Cell phone vendor and model as may be avail able 0176 c Potentially other information as may be avail able 0177 d Hardware version 0178 e OS version 0179 f Browser version 0180 g Other software information 0181 h Context
27. mpaign running on the media streamer the page for instance containing either an image of the campaign or a link that may be represented by a button to the actual file The end user would be able to press a continue button once the pre defined advertisement period ended for instance and gain access to the internet 0283 Note that the administrator may block internet access to all media streamers of its client In which case the will not grant internet access 0284 The media streamer would send once ina while a list of all MAC phone accessed the Wi Fi network of the media streamer Note that there is not Interaction list management of the Wi Fi access as there was in the BT communication 0285 Itis within provision of the invention that the media streamer software be able to get from the server a request for update If received the media streamer will stop its normal operation and start the update process This process includes both downloading the updated software to the media streamer and installing it on the media streamer Updating will only be executed between certain predefined hours such as between 3 00 500 AM After that the media streamer will resume normal operation 0286 It is within provision of the invention that the fol lowing functionality be provided by software associated with the invention 0287 Ability to distinguish different devices and phone types 0288 Ordering and payment for extended licenses
28. nt in the case that it determines that such a message has been sent 0012 While providing for a system of mobile advertising suitable for cellphones the system does not account for other mobile devices such as PDAs laptops tablets and the like The multiple network Bluetooth Wifi tm system is not touched upon nor is targeting by device address addressed Hence an improved method for targeted advertising is still a long felt need BRIEF SUMMARY 0013 The device is a media streamer providing multiple network connectivity in some embodiments comprising Bluetooth and Wifi connectivity The device allows for targeting by means of device address for example making use of MAC address for target identification The device by its very nature allows for a location based advertising experi ence since the range of wireless connectivity it offers namely BlueTooth and WiFi each have well defined spatial extent 0014 An aspect of the invention provides an advertising system comprising 0015 a aplurality of media streamers adapted for pro viding wireless connectivity to mobile devices 0016 b a server in networked communcation with said media streamers 0017 c adatabase of advertising content on said server 0018 whereby advertising content may be sent to mobile devices by means of media streamers 0019 It is further within provision of the invention wherein said wireless connectivity is selected from the group c
29. o be provided by one of the content servers and the gate way obtains the content page and provides it to the mobile terminal Before doing this the gateway uses a WAP content proxy 112 to insert into the content page a link to a home page of the network operator which thus enables a user of the mobile terminal always to have presented a link option to go to the network operator s home page 0009 This provides a technique whereby ads may be served however for instance use of multiple communications is not disclosed nor is targeting by device address discussed Mar 28 2013 0010 Systems specifically designed for targeted adverstit ing campaigns are also abundant in the literature albeit again these tend to target either cellphones or wireless devices in the sense of wireless network LAN users such as laptops but not both As an example consider EP1968002A1 for Charg ing or billing depending on the reaction to an advert received by a user This applications discloses 0011 System and method for running advertising cam paigns for mobile phones Monitoring the reaction to the received advert and billing the advertiser depending on the reaction An apparatus receives information regarding communications and messages in a commu nications network In response to receiving transmission information relating to a communication from a user terminal the apparatus sends an output to a telecom munications arrangeme
30. onds and repeat step 2 0085 4 Ifno response continue with step 2 amp 3 for N3 Times 0086 5 Wait N4 after interval Repeat step 2 3 and 4 0087 6 Yes gt Add to yes list and send content 0088 7 No Add to no list 0089 8 Failed Failed to send go to failure list 0090 9 Resend Confirmed Time for Yes List for the same campaign N5 0091 10 Resent Rejected Time for No list for the same campaign N6 0092 11 Resent Failed Time for resending unreal ized Yes N7 0093 By control over the times N1 N2 and N3 system operators and advertisers may adjust between number of people served and time in range 0094 It is further within provision of the invention to allow 0095 a Media streamer Configuration Template to be selected for certain locations 0096 b Get the Type of phone O S vendor from the device 0097 In essence the zone is a group of media streamers which has in common one of the following 0098 a Geographic location specific 0099 b Chain of stores in different locations 0100 The zoneis used to associate a campaign with one or more media streamers The zone has the following properties 0101 a List of Media streamers associated with it 0102 b Id Name Description 0103 The advertiser buys rents or otherwise obtains media streamers to be used for purposes of providing net connectivity ad distribution and the like It is within provi sion of the invention t
31. onsisting of BlueTooth WiFi 0020 It is further within provision of the invention wherein said mobile devices are selected from the group consisting of Turing machine cellphone smartphone PDA laptop computer desktop computer tablet computer 0021 It is further within provision of the invention wherein said advertising content is selected from the group consisting of html pages images video text audio 0022 It is further within provision of the invention wherein said server is provided with software associated with said advertising system adapted to serve said advertising con tent to said media streamers 0023 It is further within provision of the invention wherein said media streamers are organized into zones these being logical groups of media streamers 0024 It is further within provision of the invention wherein said advertising content is sent to said mobile devices by said media streamers based on criteria selected from the US 2013 0079036 Al group consisting of MAC address media streamer location mobile device connection history 0025 It is further within provision of the invention wherein said media streamers are adapted to query said mobile devices regarding connection details selected from the group consisting of whether to connect connection speed connection protocol connection language 0026 It is further within provision of the invention wherein said media streamers are adapted to record in
32. r enables a certain time period of normal operation After that period expires the system administrator is able to generate an extended license for a media streamer for an additional period of time giving this extended access for example by means of an activation code sent to the advertiser by e mail SMS or other means At this time the advertiser would be able to associate the license with any media streamer of his choice which has expired This will enable the client media streamer based on the original license attached to the media streamer 0220 As described above there are 4 main players in the inventive method these being 0221 System operator 0222 Customer Supplier of Ad Services 0223 Advertisers Companies which would want to post ad with the Ad Solution 0224 Mobile User or End User Target Audience for Ads 0225 The following explanation emphasizes not only the requirements from the process point of view but also the different actual users involved in the process Therefore the specification process emphasizes the people and their objec tives rather than the functional process 0226 The functions of system administration include but are not limited to 0227 Create a new client in the system 0228 Define different trademarks and logos for differ ent advertisers to be shown in Landing Pages available to the end user of the system 0229 View all Clients Zone Media streamers in the system per custo
33. r particular device brand or model 0207 Said reports may be available to any user of the system as per the system operator and or permitted users For example in case ofa user of the system which is a distributer he may allow his client for example a brand management company or a marketing manager in a company to view said reports of the system 0208 The advertiser in certain embodiments of the inven tion may access a given graph by either Campaign or media streamer index 0209 Inone embodiment of the invention a Display Graph is provided showing Daily Weekly Monthly information 0210 Inone embodiment of the invention a Display Graph is provided based on From Date and to Date 0211 In one embodiment of the invention a Media streamer Operation and Zone graph is provided 0212 Itis within provision of the invention that advertis ers and system administrators be given control over the sys tem including subsets of the following capabilities 0213 1 Create new client 0214 2 Activate a media streamer into the system Insert MAC print page 0215 3 View Clients Media streamers and Campaigns US 2013 0079036 Al 0216 4 Generate media streamer license for a 1 3 6 and 12 month Media streamer in depended 0217 5 Enable Disable Media streamer View Statistics of any Campaign 0218 6 Whatever the customer can see administrator would like also to see 0219 Note that initial activation for a media streame
34. ry said mobile devices regarding connec tion details selected from the group consisting of whether to connect connection speed connection protocol connection language 19 The method of claim 11 wherein said media streamers are adapted to record information selected from the group Mar 28 2013 consisting of mobile device MAC address mobile device type mobile device operating system mobile device software information mobile device query response 20 The method of claim 11 wherein advertisers may modify said advertising content
35. the invention that the software running on the server associated with the system would check that there is no overlap in campaign time for each media streamer involved 0161 Itis within provision of the invention that the media streamers of the invention be supplied with independent memory and computation means such that in the event that the connection to the server 101 is severed they may still serve content including stored web pages and advertisements of the invention Furthermore they may initiate alternate con nections such as wireless connections to the internet for example using cellular modem satellite modem etc for pur poses of providing uninterrupted bandwidth to the mobile devices connected thereto 0162 Itis within provision of the invention that the media streamers be capable of streaming video and audio content and may for example be connected directly to a monitor US 2013 0079036 Al and or speakers for purposes of displaying content to pass ersby whether they have mobile devices or not 0163 The outcome of a given ad campaign includes the gathering of certain data including 0164 a Interaction lists Actual devices unique per list type which have participated in the campaign 0165 b Statistics tThe statistics of participation in the ad campaign 0166 Interaction lists as described above may be managed per media streamer Each media streamer is adapted to man age its interaction list for a given ad ca
36. tion 0249 The Media streamer gets from the system informa tion which directs it how to act Also before each of such communication the client sends the data to the server 0250 The information the Media streamer receives from the server is as follow 0251 Sync Interval Time interval in second to com municate with server 0252 Enable Flag Whether or not the media streamer should function 0246 0253 Time zone of the media streamer GMT offset for time 0254 Campaign Information 0255 Start Time and End Time 0256 File to transfer Image Audio Video etc 0257 BT Priority Nearest or FIFO 0258 Interaction List of Campaign For Media streamer Sharing mode only 0259 URL for Campaign For Wi Fi 0260 Interaction Settings Retry resend and others 0261 The following is the information the media streamer sends to the client 0262 The revision number of the software 0263 The Interaction List Mac Date Response Whatever is available 0264 Ping the server to say Alive For initial defini tion 0265 Alive Check if the server is available 0266 Status Status of the media streamer with any relevant information media streamer may have 0267 As soon as the media streamer has active campaign to run it would do the following operations 0268 Find all phones with BT available 0269 Check based on Interaction list the action required 0270 Time Check if phone is in
37. vice allows for targeting by means of device address for example making use of MAC address for target identification Due to the limits of spatial extent of Bluetooth and WiFi connectivity the device can be used inter alia for location specific advertising 0042 The characters involved in use of the system include the system operator a plurality of advertisers and a plurality of bandwidth consumers The infrastructure or physical hardware includes a plurality of media streamers or physical devices a plurality of networked servers and the hardware infrastructure required for linking the media streamers and servers 0043 The inventive device acts as a sort of all purpose internet source it functions as a wireless access point suit able for Wifi connections Bluetooth device IR device and the like It has upstream connectivity through a number of means as well including Ethernet cable connection wireless modem cellular modem satellite modem etc It can further act as a television video controller By means of the WiFi Bluetooth IR connections users can enjoy internet service through the device These users can be for instance custom ers in a caf riders on a train etc 0044 By means of the device ads may be served to the various consumers of bandwidth connected thereto These ads may be served upon connection continuously upon leav ing and or entering certain locations and the like This may
Download Pdf Manuals
Related Search