SchemaPress User Manual
Contents
1. Schema Type Russell erson p Create a Facebook Open Graph profile I m going to do a business profile that may use frequently when posting links of posts or pages from my site to my businesses Facebook page Business Uke Local Reach Labs image http localreachlabs corr Description write a customized description of your business here and always include your phone number NOTE Resources Longitude amp Latitude Sitename Local Reach Labs http itouchmap com latlong html StreetAddess 49 Broadway stret Lamy Denver Facebook ID Finder PostalCode 30000 http findmyfacebookid com coe ameen Latitude 39 718467 After you fill in the data just click Generate to create the profile Longitude 104 987469 FBProfileID 4493463803 Ps of a user that can be followed FB Admin ID 5 THESE FIELDS ARE ALL FB Ag gpinUsername ID_ OPTIONAL FB App ID lt _____________ Generate Easy peasy These are just the basics and to keep from overwhelming you we won t go through all the possible profiles you can create you can play around with them and delete any profiles you create at any time if you need to redo any of them We ll show you some of the other things you can create just so you know how many different sets of data there are for the different profiles you can create Afterwards you ll see how to actually apply a profile or add a schema to a page or post on your blog I2. Russell retired from his construction company in 2009 and created Local Reach Labs Russ mission and vision for Local Reach Labs is the help other small business owners market their businesses online Russ brings a unique Path p Word count 118 Last edited by admin on January 24 2014 at 5 43 pm SchemaPress pal Add Schema lt _ Add Open Graph For the about page I m going to add two schema s person and organization The page is about me and about my business so both schema s apply here Simply click the blue Add Schema button and when the popup window appears choose the profile you want from the drop down list and then just click generate 3 New Schema Existing Schema Russell 7 _ CHOSE FROM THE LIST OF PRO FIES YOU CREATED AND THEN J UST CLICK GENERATE Once you ve clicked generate you should see the following at the bottom of the page or post your working on SchemaPress INDICATES YOU VE SUCCESFULLY ADDED Add Schema gy YOUR SCHEMA PROFILE TO YOUR PAGE OR POST WOOT Russell person Local Reach Labs organization Add Open Graph It will indicate the profile name and the schema type so you know exactly what you ve added to your page Next just simply update your page or post and you re finished No need to hack your pages source code to add Schema markup to your WordPress site Adding Schema on the fly Aside from creating profiles that you l
3. 24 2014 at 6 23 pm SchemaPress Schema_a13qP event Local Reach Labs organization Russell person So you see how some situations may be ideal for adding more than once schema and some my only require one schema Just use common sense and you should be good to go Thanks again for being a Schema Customer
4. SchemaPress User Manual Dear User Bill Russ and Manfred would like to firstly thank you for your purchase and we hope that you ll use this plugin to stay on top of the search engine game Schema markup while not visible to you or your site users is visible to all three of the major search engines Google Bing Yahoo To help clarify what schema really does I ll briefly explain it now to help you gain more understanding Schema is a combined project between Google Bing and Yahoo The goal is to have a solidified markup that makes it easier for all three search engines to gain a better understanding of what documents web pages or web entities are about It also helps set a standard html markup for all webmasters which makes it extremely easy for search engine bots to read and identify Installing and Activating the SchemaPress Plugin The first thing you need to do is get the plugin installed on your WordPress site Just navigate to the Plugins menu click the plugins link on the left side of your WordPress This should expand the Plugins amp Plugins 4 menu and you ll see Add New so go ahead and click to move the next step to Next step is to upload the SchemaPress zip file so click the UPLOAD link and when the popup window appears click the browse button and navigate to the place where you saved the plugin Install Plugins Search Upload f spatuced Popular Newest Favorites Plugins ex
5. e that you can add multiple Schema to a single page or post but only add the items that apply For example if you have a page about a digital book you ve written you can add the Schema for book but also a product and a review schema would also fit as well Use your best judgement and surely don t use the plugin just to spam your site with Schema markup Use it where it applies and it will help the search engines better index and understand your pages or posts Adding Schema for an about page So I ve created a demo about page which by the way think did a good job writing Anyways what you want to do is go to any particular page or post in your Wordpress admin area and click the EDIT link to go to the editor There you ll find our blue buttons that let you add Schema markup to your page So going back to my About page see the screenshot below About Permalink http dotcomcodex com schema p 5 Change Permalinks View Post Qj Add Media Visual Text B I 5 66 Paragraph U Avi mga mm z a or e w Local Reach Labs is an online marketing firmed owned and operated by Russell Hayes Russell is a veteran who served the US military for 8 years and upon receiving an honorable discharge embarked on his career as a small local business owner W Russell has owned several small businesses including a Wedding Gown store Japanese Restaurant and an Insurance restoration construction company
6. ecurring pages Establish your core profiles up front for time saving later NOTE it s not necessary to save all your schema but the choice is yours A note about description boxes Description boxes are snippets of information sort of like a meta description a meta description is the excerpt of text that you see in Google search results Google usually pulls this excerpt from the content on your page and you can control this in the schema by adding a detailed description when you create a Schema or Open Graph markup Be natural in your descriptions and don t try and keyword stuff them just be informative and you keyword phrase or idea should end up in the description naturally Lets start by adding our first Schema ADD SCHEMA Schema Templates Open Graph ___ Bulk Actions 4 Apply Schema Type Used on posts pages No items found Schema Type Used on posts pages Bulk Actions b d Apply Name Your Schema and select the type Schema Name Schema Type z Here are the types available to you for use Schema Name Schema Type Schema Type Person Product Organization Movie Book Review For this example I m creating my personal Schema which can reuse on pages or posts where it makes sense Once you generate you should see the following You ve now created a profile you can reuse over and over Schema Templates Open Graph Bulk Actions Apply
7. ed FB Admin Username ID Open Graph Business Business Title Image Description Sitename Street Addess Locality Postal Code Country Latitude Longitude FB Profile ID FB Admin ID FB App ID Generate l The Facebook ID of a user that can be FB Admin Usernome ID Open Graph for Place Open Graph Name We allow you to store created Open Graph Place x Title Image Description Sitename Latitude Longitude FB Profile ID The Facebook ID of a user that can be follow FB Admin ID FB Admin Username ID FB App ID Generate Open Graph for Profile Open Graph Name We allow you to store created Open Graph Profile Title Image Description Sitename First Name Last Name Gender Allowed male or female FB Profile ID The Facebook ID of a user thot can be foh FB Admin ID FB Admin Username ID FB App ID Generate Adding Schema s or Open Graphs to a Page or Post Here s where the fun begins When you create a page or post you can apply a schema profile you ve already created for example a Local Business profile You could add that to every page if you so choose Additionally you can choose to add Schema or Open Graph if your page or post is unique This is most useful when your page may be an article or a product and even a review So lets walk you through using the SchemaPress plugin to add some markup to a post The same applies for pages as well It s important to not
8. l be using over and over you can also quickly create Schema and Open Graph on a per post or page basis This is an important feature because you wouldn t want to create a profile for your product Red Widgets and then try and edit or alter the profile if you are posting a page about Blue Widgets That would drive me CRAZY So to ensure you can create unique Schema that are specific to a page or post you can easily just add a unique Schema right from the page All your profiles are saved and available under the EXISTING SCHEMA button Existing Schema Schema Type v YOUR PROFILES SELECT NEW FOR ON THE FLY SCHEMA FOR UNIQUE SCHEMA S The New Schema lets you create a Schema and or Open Graph that unique to the page or post you re working on Once you generate it won t be saved as a profile Creating Schema or Open Graph on the fly Here created a page for an Event Now events are usually on different days times and places So we don t want a profile for events we just want to create the Schema on the fly right from the event page we ve created So here s my dummy event post SchemaPress Webinar Event Permalink http dotcomcodex com schema p 7 Change Permalinks Q Add Media Visual Text B I E 6 Paragraph US Av HO OQ J iil gt Join us for the premier release of SchemaPress HE Members only webinar Date January 25th 11 AM EST W Register Here Link Join us to
9. learn about all the newest things involving Schema and Open Graph this Saturday Jan 25th 11 AM EST See you there Path p Word count 41 Draft saved at 6 15 29 pm To add your event on the fly just click the Add Schema and choose add new select event from the drop down list and fill in the details that apply Not all fields are required especially if your event is an online event which it is in this case Type General gt Name SchemaPress Webinar URL URL GOES HERE Description Jojn use this Saturday January 25th for a members only special webinar about Schema and Open Graph Start Date 2014 01 25 11 00 End Date 2014 01 25 Duration 01 00 Adress PO Box City State Region Postal Code Country Again just click generate and boom it s saved and your event schema is now embedded in your event pages source code If I want to say the event is being held by my company I can simply click Add Schema again and select my pre saved company profile and just add it to my page If I want to communicate who the presenter is can also add my person profile Here you see I ve added my organization profile and my personal profile Register Here Link Join us to learn about all the newest things involving Schema and Open Graph this Saturday Jan 25th 11 AM EST mi See you there 1 Sponsored by Local Reach Labs Presenter Russell Hayes 4 Path p Word count 50 Last edited by admin on January
10. t s pretty simple THE DIFFERENT SCHEMA S Schema for Products Schema for Events Schema for Organization Note Make sure to select your type of organization In most cases you ll use corporation or local business Schema for Movies Schema Name We allow you to store created schema Movie z Name URL Description Director Actor Actor Actor Generate Schema for Book Applies to digital books as well ebook Schema Name We allow you to store created schema Book z Name URL Description Author Date Published Publisher Book Edition ISBN Format Ebook Paperback Hardcover Schema for Review Our most favorite schema We allow you to store created schema Review z Name URL Description Author Date Published Item Reviewed Review Body Rating Generate Min Max NOTE You would not create a review profile to reuse instead you ll add review schema on a per page or post basis which we ll cover shortly This also pertains to e Product e Event e Movie e Book Available Open Graph in the Plugin Open Graph Name We allow you to store created Open Graph Article Title Image Description Sitename Author Publisher Section Tag FB Profile ID FB Admin ID FB App ID Generate z FB Author ID Facebook Publisher Page ID e g Lifestyle Sports Article single tag The Facebook ID of a user that can be follow
11. tend and expantthefunctionality of WordPress You may at Search Search Plugins Next you just click the install now button and WordPress will do all the work for you Install Plugins Search Upload Featured Popular Newest Favorites Install a plugin in zip format If you have a plugin in a zip format yop may i Browse schemapress zip Install Now Once WordPress installed just click the Activate Plugin Link and you ll be ready to start using SchemaPress Now that the plugin is installed and activated you will need to activate your license with the email you used during your purchase Typically this will be your PayPal email To activate click SchemaPress from the left side menu and it will bring up the following screen just enter email and you re good to go Activate your plugin Enter licence email Enter your valid license email Activate License 2 Setting Up Schema and Open Graph Profiles As you begin to create schema you will notice the option of being able to SAVE any schema or Open Graph as a profile or template This feature allows you to simply INSERT key schema throughout your site that you are most likely to use over and over again For example a saved profile of each of your site authors or key company members is useful Once you create their profile you only have to choose that saved profile when appropriate to add to any page or post The same goes for key products and other essential r
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