- Northeastern University College of Professional Studies
Contents
1. Announcements Button Site introduction page and weekly announcements Syllabus Button Where you found this syllabus Faculty Information Button Not used Information already in syllabus Course Material Button In the Weekly Lecture folder you will find chapter by chapter lectures and Key word lists of the possible terms concepts etc that will be questions asked in the quizzes and exams These written lectures and key words grouped by week according the Weekly Schedule in this syllabus Power points with voice over lectures related to the weekly text topics are also available and can be a valuable time saving way to become familiar with the text chapter topics All of these course materials are downloadable According to the school s requirement Course Materials are timed to open no earlier than two weeks before the syllabus weekly schedule date Quizzes and exams will be posted within a Course Materials Assignments folder They are timed to open at 6 AM Sunday prior to the Monday date on this syllabus Weekly Schedule and close at 6 PM the following Sunday Except for the final exam See the grading and the class schedule section of this syllabus for more details Communication Button A synchronous virtual classroom Inactivated for this course because students using dial up cannot access it Also a roster and email tool are here but shouldn t be needed as we will be using asynchronous Discussion Board Discus2. assure you ve covered the requirement The questions are designed to cause you to stretch your thinking and apply what is in the text will pop in from time to time with a comment and will post a summary at the end of each week Your contributions must be posted by Sunday midnight of the week due See WEEKLY SCHEDULE for more details Details about what the different DISCUSSION BOARDs are used for Discussion Board 1 Introduction Please post your email address and brief bio Discussion Board 2 Water Cooler Any class member can chat about anything here Think of it as a break room or cafeteria where people gather outside the classroom Please note that all students and the instructor can access the Water Cooler to read and learn from the dialog This carries the risk that you should be careful not to say something you may regret It cannot be deleted once posted Discussion Board 3 General Topics This is essentially like Discussion Board 2 Water Cooler except use it for course related questions that don t fit with the specific weekly chapter specific Discussion Boards Questions Discussion Boards 4 though 8 Weekly Chapter Specific Participation unless an on line quiz or exam is due Weeks 2 3 5 and 6 there are quizzes or exams The weeks a discussion takes place the instructor will post a question that all students must respond to and also respond to one of your fellow student s responses See details under SCH
3. EDULE and GRADING sections in this syllabus Communication Taking Exams Submission of Work For Quizzes and Exams In the Course Materials section of the course website find the Assignments folder click on it to open Then you may click on the quiz or exam to start it NOTE That these are timed quizzes 1 hour midterm 2 hours and final exam 3 hours After your quiz or exam has been graded you will be able to view the grade and feedback have provided by clicking on Tools View Grades from the Northeastern University Online Campus tab Grading Evaluation Standards NOTE Exam and quiz questions will be multiple choice asking for definitions or short answers They will not include fill in the blank or True False Chapter by chapter key word lists are posted under Course Materials in the Weekly Lecture folder in the course site The key word lists will also be handed out each week in class The key words terms and concepts represent nearly all the possible words terms or concepts you may see on the quizzes and exams In other words chose the quiz exam topics from these words Grading Points 20 Classroom and Discussion Board Participation Weeks 1 and 4 20 Quizzes 2 quizzes Weeks 2 and 5 at 10 each Expect 10 questions 30 Mid Term Exam ON LINE Expect 50 questions 30 Final Exam INCLASSROOM Expect 80 questions 100 Total Late Assignments An assignment is considered late if it is not submi
4. Northeastern University College of Professional Studies Course Syllabus Course Number amp Title MKT 1001 Principles of Marketing CRN 20291 Winter 2016 6 week term On line Course Format See Course Methodology section below January 11 2016 through February 11 2016 Instructor Name Mark Glasier E mail mglasier charter net Phone Number 508 529 2449 Note endeavor to respond to emails and phone message within 24 hours IMPORTANT If you email me at my personal email address please prefix the subject line with MKT 1001 may receive over 100 emails on any given day delete without opening any email when don t recognize the subject or source so please use the MKT 1001 prefix Required Text s Software Tools TEXT Lamb Hair and McDaniel MKTG 9 edition Thomson South Western Course Prerequisites There are no prerequisites for this course Course Description This course offers a fundamental understanding of marketing terms concepts strategies and the environment external and internal to the company in which the marketing function operates The role of marketing within society and an organization will be provided by identifying and defining it via lectures text readings and discussions Course Outcomes Students will have the opportunity to learn about the link between marketing theory and practice covering specific marketing issues Specifically student s opportunity is to understand market
5. hat it is correct go to myneu edu Sorry but you can t click from the syllabus to register and or correct your email address 2 It is recommended that you navigate the Blackboard site by clicking the root route stream at the top of each page rather than your browser s back and forward arrows Using your browser icons may boot you out 3 Use Discussion Board 3 if you have general questions or comments about chapter material that are unrelated to specific chapter questions asked in the other Discussion Boards 4 Email strongly prefer to use Blackboard exclusively That way someone with the same question may learn from your postings and mine However if you have a question of a personal nature email me at mglasier charter net Prefix the subject with MKT1001 or it will get deleted receive 100 or more emails on some days delete unopened and unread those where don t recognize the subject and sender Any emails that send will be prefixed by MKT4301 5 Course Site Navigation Buttons This is the column of buttons on the left side of each course site page Each button and its use is described below More detailed use of these buttons may be found elsewhere in this syllabus related to their particular subject area If you find that the button column is squeezing your view room on the page you can collapse the column by clicking the red arrowhead in the circle above the column Click it again and the column will reappear
6. honesty and integrity the complete policy is available at http www cps neu edu about cps policies and procedures Cheating intentionally using or attempting to use unauthorized materials information or study aids in an academic exercise This may include use of unauthorized aids notes texts or copying from another student s exam paper computer disk etc Fabrication intentional and unauthorized falsification misrepresentation or invention of any data or citation in an academic exercise Examples may include making up data for a research paper altering the results of a lab experiment or survey listing a citation for a source not used or stating an opinion as a scientifically proven fact O Plagiarism intentionally representing the words or ideas of another as one s own in any academic exercise without providing proper documentation by source by way of a footnote endnote or intertextual note Unauthorized collaboration Students each claiming sole authorship submit separate reports which are substantially similar to one another While several students may have the same source material the analysis interpretation and reporting of the data must be each individual s Participation in academically dishonest activities Examples include stealing an exam using a pre written paper through mail order or other services selling loaning or otherwise distributing materials for the purpose of cheating plagia
7. ing s role in the organization and its strategic goals researching marketing opportunities customer buying processes and applying the marketing mix to achieve the organization s strategies Course Methodology On Line format each week there will be an in classroom lecture and discussion Each week you will be expected to 1 Review the week s learning objectives 2 Complete all assigned readings 3 Complete all lecture materials for the week 4 Participate in the Discussion Board when assigned 5 Complete and submit all assignments by the due dates Participation Discussion Board Weekly Participation Discussion Boards are somewhat like chat rooms They comprise 20 of the course grade For example Discussion Board 4 Week 1 is for chapters 1 and 2 See this syllabus Weekly Schedule for the weeks they are due Your requirement is to post a response to the instructor s weekly question and further the dialog already started by your fellow students Make a meaningful response In other words don t just type I agree or disagree Have an opinion There are no right or wrong answers However am looking for a reasoned thoughtful contribution supported by an example or terms from the text to show you ve read and understand the material One direct response of a two paragraph or two to the question should be sufficient and one response to a fellow student s response is required These two meaningful responses will
8. nagement Chp 15 Retailing Chp 16 Integrated Marketing Communications IMC Chp 17 Advertising and Public Relations Chp 18 Sales Promotion and Personal Selling Chp 19 Pricing Concepts Chp 20 Setting the Right Price Chp 21 Customer Relationship Management Chp 22 Social Media amp Marketing Final exam chapters 1 21 Assignments On Line Discussion Board Complete by 6 00 PM Sunday 1 17 On Line Graded Quiz Chapters 1 and 2 Complete by midnight Sunday 2 24 On line Practice Quiz chapters 3 4 and 5 On Line Graded Mid Term Exam Complete by midnight Sunday 1 31 On line Practice Quiz chapters 12 13 and 14 On line Discussion Board Complete by midnight Sunday 2 7 On line Graded Quiz chapters 15 and 16 Complete by midnight 2 14 Final Exam Complete by midnight Thursday 2 18 Final Exam ends Thursday midnight which would be the last day of classes if on ground It allows time for grading and getting the final course grades to the school on time Academic Honesty and Integrity Statement The University views academic dishonesty as one of the most serious offenses that a student can commit while in college and imposes appropriate punitive sanctions on violators Here are some examples of academic dishonesty While this is not an all inclusive list we hope this will help you to understand some of the things instructors look for The following is excerpted from the University s policy on academic
9. rism or other academically dishonest acts alternation theft forgery or destruction of the academic work of others O Facilitating academic dishonesty Examples may include inaccurately listing someone as coauthor of paper who did not contribute sharing a take home exam taking an exam or writing a paper for another student Northeastern University Online Policies and Procedures For comprehensive information please go to http www cps neu edu online Northeastern University Online Copyright Statement Northeastern University Online is a registered trademark of Northeastern University All other brand and product names are trademarks or registered trademarks of their respective companies This course material is copyrighted and all rights are reserved by Northeastern University Online No part of this publication may be reproduced transmitted transcribed stored in a retrieval system or translated into any language or computer language in any form or by any means electronic mechanical magnetic optical chemical manual or otherwise without the express prior written permission of Northeastern University Online Copyright 2015 by Northeastern University Online All Rights Reserved IMPORTANT WEB SITE SPECIFICS 1 Check your Northeastern User Listing to assure your registered email address is correct or the one you will be using for this class Blackboard automatically uses the address you have registered To check t
10. sion Board Button Where you post answers comments to specific chapter group questions according to the syllabus Weekly Schedule Or general questions can be posted See the CLASS FORMAT section of this syllabus for details about each Discussion Board See Grading Points in this syllabus for details on your requirement and grading Tools Button A number of options are found here Used in this course are View Grades where you can see your grades Student Manual a Blackboard user s manual is found here but it s not too useful Web Sites A number of marketing related sites Blackboard help Student Handbook and a list of marketing related web sites Not required for this course but an interesting source for valuable marketing information They may be worth noting for your current or future academic or career needs
11. tted by 11 59pm on the date that the assignment is due When assessing a late assignment 10 of the point total will be deducted No assignments will be accepted after the final day of class unless the late assignment completion date is agreed to by the instructor If you would like to review the discussion about grading standards in the CPS Student Handbook you can find it at http Awww cps neu edu student services student handbook Also overall obviously have an expectation that written work will be clear comprehensible and competently produced following the Academic Honesty and Integrity Statement as noted in that section of this syllabus further below Class Schedule Topical Outline Week Dates 1 1 11 1 17 2 1 18 1 24 3 1 25 1 31 4 2 1 2 7 5 2 8 2 14 6 2 15 2 18 Topic Introduction Chp 1 An Overview of Marketing Chp 2 Strategic Planning for Competitive Advantage Chp 3 Ethics amp Social Responsibility Chp 4 Marketing Environment Chp 5 Developing a Global Vision Chp 6 Consumer Decision Making Chp 7 Business Marketing Chp 8 Segmenting and Targeting Markets Chp 9 Decision Support System amp Marketing Research Chp 10 Product Concepts Chp 11 Developing and Managing Products Mid term exam chapters 1 11 In class chapters 12 amp 13 will be discussed Chp 12 Services amp Nonprofit Organization Marketing Chp 13 Marketing Channels Chp 14 Supply Chain Ma
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