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UNCW Brand Identity Guide. - University of North Carolina Wilmington

1. 20 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE ADVANCING KNOWLEDGE amp CREATIVITY COLLEGE of ARTS AND SCIENCES College differentiation may be achieved through illustrations accompanied by an official university mark The UNCW logo must appear on all materials and used with the college s mark Do not join the marks together They should be placed a minimum of 2 inches horizontally and or vertically away from each other Academic programs within these units may not create and use logos without the approval of the Office of University Relations creative director Watson College of Education ADVANCING KNOWLEDGE amp CREATIVITY COLLEGE of ARTS AND SCIENCES gt UNIVERSITY of NORTH CAROLINA WILMINGTON Watson College of Education UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 21 UNCW NAME AND LOGOS gt UNCW LETTERS J N V V The use of the letters UNCW in a graphic design is protected by the United States Patent and Trademark Office Since the registration is designed to protect the use of the letters as university identification a designer has artistic license in using the letters in a design With that license the university expects a tasteful design to positively reflect on the university All usages of the UNCW letters in a graphic design require the approval of university relations When used as t
2. The University of North Carolina Wilmington UNCW provides technical services and or funding for this website project The words University of North Carolina Wilmington should link to the UNCW homepage http www uncw edu CELL PHONES AND HAND HELD TECHNOLOGY The templates described above are designed to present information properly on hand held devices such as PDAs and smartphones Questions should be directed to ITS and the campus webmaster DOMAINS SUBDOMAINS POINTERS AND DOMAIN MASKING To purchase an off campus domain name containing UNCW e g uncwtickets com a UNCW department should 1 Check availability of the domain via a domain name registrar 2 Contact university relations for approval and or recommendations and 3 Once approved purchase the domain using a UNCW account to insure it is owned by the university Requests for subdomains e g jobs uncw edu and requests for pointers e g http www uncw edu housing must be approved by the campus webmaster and university relations Pointers are recommended over sub domains Domain masking of Web pages UNCW Web servers is not permitted without approval by the campus webmaster and university relations If approved the masked pages must still acknowledge the university s contributions to the hosting of the pages UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE SOCIAL MEDIA AND SOCIAL SOFTWARE BLOGS FORUMS WIKIS
3. Blogs forums and wikis are examples of computer mediated communication tools often referred to as social software for which certain requirements must be met in order to provide a safe and legal environment for users UNCW groups interested in launching social software are asked to consult with the campus webmaster general counsel and university relations prior to release Faculty staff and student organizations are encouraged to use mySeaport the campus portal for group communication such as file sharing message boards photo sharing and chat Any use of the official UNCW house logo by administrative units on a social software site must have prior approval from university relations Student organizations may not use the UNCW house logo on any social software site that is not located on the university server University relations reserves the right to edit or remove content that is deemed to be objectionable or counter to the university s mission and or strategic goals Note Please contact university relations with questions regarding the use of Twitter Facebook YouTube and any social media tools Please direct any questions or concerns related to the website not addressed here to the campus webmaster and or university relations CONTENTS PAGE HELPFUL LINKS RESOURCES FOR WEB CONTENT MANAGERS Responsible Use of Electronic Resources PDF Request to Grant Graduate Student Access to Website Director
4. 4 course units in mathematics one for which algebra II is a prerequisite course units in science one must be a life or biological science one physical science and one additional science at least one of these courses must include a lab 2 course units in the same foreign language 2 course units in social studies one must be U S history ADMISSION ADVICE FROM UNCW 1 Study hard in rigorous senior year courses The perceptio the junior year of high school is the most critical is a myth damage the chances for admission for even the brig of students 2 Stay involved in extra curricular activities that are meani to you A deep level of commitment or leadership positi activities is more impressive than a long list of brief inv 3 Review your standardized test scores and consult to determine the best way and time to report your scd Consider taking standardized tests at least twice Far a test format may help you relax and your scores imp type of standardized test the SAT or ACT with Writi yield the results you hoped for consider taking the 4 Your essay is the last part of your college applicati you have control A well constructed proof read ed shows us how you think and demonstrates your the college level can impact the Admission Comi 5 Be considerate by requesting recommendations and school counselor well before the application can write about you thoughtfully and without pref 6 The Admission Com
5. singular verb everyone everybody neither nobody e None of the apples is big enough someone 76 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE THAT WHICH That is the defining or restrictive pronoun which the nondefining or nonrestrictive Which can introduce restrictive or nonrestrictive clauses Essential clauses require that Nonessential clauses typically require which Another hint if you could put the clause in parentheses or set it off with commas use which The following two sentences do not have the same meaning e The lawn mower that is broken is in the garage Restricts the meaning to only one lawn mower e The lawn mower which is broken is in the garage This sentence provides the nonessential information that the lawn mower is broken THE UNIVERSITY The University of North Carolina Wilmington is to be referred to as UNC Wilmington with external audiences and UNCW with internal audiences on second and subsequent mentions e Do not use a hyphen between UNC and W e Do not use UNC at Wilmington e Do not use periods between the letters UNCW Lowercase university when it stands alone TIME OF DAY Use lowercase noon and midnight not 12 a m or 12 p m Use 8 a m not 8 00 a m Do not capitalize a m or p m and use periods after each letter Do not use a m or p m at the end of a sentence
6. Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy lt 44 UNCW BIG WWW UNCW EDU BIG CONTENTS WWW UNCW EDU UNCWTEMPLATES NEWSLETTER WORKFLOW See page 13 1 Department unit submits project request to OUR 2 OUR initiates meeting to determine needs and discuss options for template content frequency and goals 3 ITS produces template with features outlined by OUR 4 Graphic designer customizes template background image 5 Content manager s are trained to edit their templates utilizing Umbraco content management system 6 Content manager s develop content in test environment 7 Manager of Publications reviews and suggests edits or submits approval 8 Department administrator or other designee sends html email to department s targeted mailing list via Outlook while the newsletter remains accessible to potential students and alumni Newsletter will also live online as page of the UNCW website RECOMMENDATIONS e Frequency should be limited to three times a year recommendation is twice a year e Length of newsletters should average 4 to 6 pages e Highlight key news that an audience won t receive via other channels versus including all information e Track open rate of newsletters when applicable to determine audience interest and engagement Once template is live d
7. Media production has licensed an easy to use free Windows software program to convert your UNENCRYPTED DVDs to the proper format The program is available by request e We can transcode or capture the video to the appropriate codec for you using high quality editing software There will be a cost recovery fee Contact us to make arrangements Video Production Contact uncwtv uncw edu to make arrangements for a video production e While the CHWK television outlet is free to all students faculty and staff to display their content the services of media production shooting and or editing video are not subsidized by the university and are billed on a cost recovery basis This fee goes toward operating expenses such equipment tapes hard drives etc that are not covered by budget monies The equipment purchased as a result helps to maintain a quality facility for UNCW students training UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE VIDEO SPECIFICATIONS FOR WEB e Aspect ratio of 16 9 or 4 3 is required e Production Videos not originally in those ratios Publicly visible videos should be produced should be padded or cropped to to a quality indicative of the high standards appear in those ratios expected of an institution such as UNCW Videos should always appear in Compliance proper aspect ratio and not be Descriptions of videos must be included distorted in any way on the Web page in which the video e
8. Use a comma after the time a m or p m when used in a sequence with day date and location of event The seminar will start at 8 a m Saturday Nov 4 For a span of time either 9 11 a m or 9 to 11 a m is acceptable URLS Drop http Break a url before or after the discrete units that begin the url Don t break the url with a hyphen but before a punctuation mark If a sentence ends with a url add a period at the end WHERE IS THAT EVENT To aid in directing the public to campus events publicize locations with the building listed first then the room Include the abbreviation as additional information not as the sole location information as not everyone is familiar with UNCW building abbreviations e Wagoner Hall Madeline Suite e Alderman Hall Room 215 CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 77 78 UNIVERSITY EDITORIAL STYLE UNIVERSITY FACILITIES AND LANDMARKS NAMING CONVENTIONS Academic and Administrative Buildings Alderman Hall Bear Hall Burney Center Cameron Hall Computer Information Systems Building Cornerstone Hall Cultural Arts Building DeLoach Hall DePaolo Hall Dobo Hall Education Building Fisher Student Center Fisher University Union Friday Hall Hoggard Hall James Hall Kenan Auditorium Kenan Hall King Hall Kresge Greenhouse Leutze Hall McNeill Hall Morton Hall UNCW BIG j WWW UNCW EDU BIG j gt CONTENTS PAGE Oriole Burevitch Laboratory
9. indicate the abbreviation with periods or acronym without periods in parentheses immediately following the first reference and refer to the organization by its abbreviation thereafter Acronyms are appropriate if well known they do not contain periods except for U S U N Avoid coining acronyms for organizations instead merely shorten the name after the first reference e a m and p m not pm P M or PM avoid o clock see time of day on page 75 A D and B C B C goes before a date A D follows it ABBREVIATIONS WITH NAMES Use the abbreviations Sr Jr Il for Senior Junior Second Third following a full name Never use the spelled out words or the abbreviations with the surname alone Please note there is not a comma before the abbreviations Robert Smith Jr e Mrs Robert L Smith Sr e Adlai E Stevenson lll Abbreviate civil military professional or religious titles when used before a full name e Sen William Smith Gov Joe Smith e Rev Robert Smith UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE ACADEMIC DEGREES Capitalize when the complete name of the degree is given e Bachelor of Arts in history e Master of Science in biology Lowercase if no particular degree is mentioned e She received the bachelor of arts degree When using abbreviations for degrees insert periods e M A Ph D The word doctorate is a noun and doctoral is an ad
10. marketing materials that represent the university Please visit uncw edu OUR for more information on how to work with OUR to initiate a project or secure review and approval All materials submitted to UNCW Printing Services with the exception of academic and instructional materials must be reviewed by the Office of University Relations prior to print production CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 5 University relations must review every university publication print and electronic for brand consistency including newsletters printed event programs and invitations See page 9 for OUR menu of suggested lead times Student projects developed to enhance the marketing of UNCW academics or programs are required to receive approval by the Office of University Relations prior to public dissemination This does not apply to projects on behalf of student organizations See page 9 To submit items for approval only please send to OUR uncw edu with a subject line of APPROVAL with the publication s name GOT AN IDEA If you have story ideas for placement in a university wide print or electronic publication contact OURGuncw edu subject line STORY IDEA PROJECT CONTACTS Janine lamunno executive director OUR iamunnoj uncw edu 910 962 2445 CREATIVE SERVICES Logo and seal use print and Web design Marybeth Bianchi creative director bianchim uncw edu 910 962 4164 WEB GUIDELINES WEBSITE DEVELO
11. Calibri font Bullet points here in upper and lower case Bullet points here 1 3 line spacing Bullet points here black text Title of Page Times font subtitle of page Bullet points here Calibri font Bullet points here in upper and lower case Bullet points here 1 3 line spacing Bullet points here black text UNIVERSITY of NORTH CAROLINA WILMINGTON INSIDE SLIDE INSIDE SLIDE CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 39 40 TEMPLATES gt ELECTRONIC INVITATIONS Eight designs of UNCW electronic invitations are available for download Adobe Acrobat Pro is required to use templates NOTE All outgoing invitations both internal and external must be approved by university relations before distribution Once you have downloaded and edited the PDF invitation save as a jpg file and forward the final draft to OUR uncw edu with a subject line of APPROVAL Please allow 7 10 days for review INSTRUCTIONS 1 Download file 2 Open in Adobe Acrobat Pro 3 Apply text in editable fields 4 Spell check and review 5 Save document 6 Email jpg file to OUR uncw edu for content approval 7 Once approved by university relations save PDF document as a jpg 8 Embed into your HTML email using Outlook or Entourage Embedding instructions www uncw edu uncwtemplates 9 Enter email addresses and click send UNCW BIG jp WWW UNCW EDU BIG gt CONTEN
12. LATINO CENTER WHEN DEPARTMENT NAMES ARE USED WITH THE UNCW LOGO A 5 POINT HORIZONTAL RULE IS USED TO SEPARATE THE TWO NOTE of IS LUCIDA BRIGHT ITALIC amp SHOULD BE 2 POINTS SMALLER THAN THE DEPARTMENT NAME For best brand identification UNCW colleges schools departments divisions and programs must use the house logo with the name of the unit centered either below the base or to the right of the logo When there is more than one unit apply styles 2 or 4 Contact university relations at OUR uncw edu to acquire your college school departmental division or program logos Programmatic differentiation may be achieved through illustrations accompanied by an official university mark Programs funded by grants are considered university programs and use of these program logos with the university logo must be approved by the creative director in the Office of University Relations These programs should always be identified with UNCW by using either the university name or logo Illustrations must be approved by university relations CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 19 UNCW NAME AND LOGOS UNCW OFFICE of INTERNATIONAL PROGRAMS a UNCW DEPARTMENT of SOCIOLOGY AND CRIMINOLOGY UNC W CENTER for MARINE SCIENCE UNCW CAMERON SCHOOL of BUSINESS Contact university relations at OUR uncw edu to acquire your college school departmental division or program logos
13. Printed in black an uncw eduimses SYSTEMS p find out more NCW i b Ads UnCW edu mscsis Cameron School of Business We srry of UNIVER ROLINA to RGB igned in PMS 329 and PMS 123 converted Design NN UNIVERSITY of NORTH CAROLINA WILMINGTON 29 UNCW BIG S PAGE WWW UNCW EDU BIG CONTENT TYPOGRAPHY gt PRIMARY PRINT TYPEFACES GENERAL NOTES ON TYPOGRAPHY 1 Avoid condensing or stretching the typeface Use the condensed or extended version within the font family 2 Use all uppercase sparingly as it is difficult to read all uppercase lettering should be used only for emphasis or headlines 3 Use script fonts sparingly Never use a script font in all uppercase as below HARD CO READ 4 Avoid full justified text type that is flush on both the left and right margins space is automatically inserted between words and letters that can produce gaping white spaces making it difficult for the eye to read left to right It is the policy of UNCW that all visual communications bear its name and be consistent with uniformly high professional standards in content and appearance This includes all colleges schools departments programs and units of the university 5 Avoid underlined text use italic or bold instead 6 Do not use double spaces between sentences One space is standard 7 Leading is the amount of space between two lines of text For body copy set your leadi
14. RELATIONS What i amp NeWS iss 62 Interaction with Media 63 MEDIA PRODUCTION ABOUT US p 64 Submitting Content sesionin 66 Video Specifications for Web 69 UNIVERSITY EDITORIAL STYLE UTE 70 LEGAL REQUIREMENTS Publication Dates y u 2 neon rece 80 Printing Cost Statement 80 EEO AA Statement 80 ADA Statements sascha 81 Printing Copyright Registration 81 North Carolina State Publications Clearinghouse 82 COVER PHOTO UNCW JAMIE MONCRIEF BIG UPDATED 10 2014 WWW UNCW EDU BIG UNCW BIG INTRODUCTION BRAND is IDENTITY Welcome to UNCW s Brand Identity Guide BIG The Office of University Relations OUR is pleased to present these branding related guidelines and tips to help maximize the effectiveness of university messaging at every turn The elements outlined in the following pages represent the university s commitment to a unified brand identity that serves as a visual representation of our university s excellence while providing flexibility so campus units retain individuality within this strategy These guidelines apply to all printed and electronic materials that represent the university to its constituents both internally and externally A key goal of the Office of Univers
15. Randall Library Social and Behavioral Sciences Building Student Recreation Center Teaching Laboratory Building Wagoner Hall Warwick Center Residence Halls Belk Hall Galloway Hall Graham Hall Hanover Hall Hewlett Hall Honors House Housing and Residence Life International House Schwartz Hall Seahawk Crossing Seahawk Landing Seahawk Village University Apartments University Suites Athletic Facilities Almkuist Nixon Sports Medicine Complex Boseman Softball Field Brooks Baseball Field Fisher Field House Greene Track and Field Hanover Hall Gymnasium Nixon Annex Trask Coliseum Landmarks Bluethenthal Wildflower Preserve Campus Commons Chancellor s Walk Eaton Plaza Kenan House Wise Alumni House Other Campus Facilities Madeline Suite Clock Tower Lounge Ev Henwood Nature Preserve Hawk s Nest Dub s Cafe Shinn Plaza SHINN PLAZA ee eel Trl E i oo dU 1 80 LEGAL REQUIREMENTS PUBLICATION DATE All publications must contain a publication date month and year PRINTING COST STATEMENT State of North Carolina regulations require a cost statement on print documents in quantities of 200 or more that utilize state funds and are intended for external distribution Only documents printed for the sole purpose of sale to the public are excluded from use of the cost statement The term cost includes printing costs in t
16. and 07 100 03 Confidentiality All information placed on a website that does not require an appropriate level of authentication must be public information with no restrictions by university policies and local state and federal laws PHOTOS A variety of approved UNCW photos are also available on the university s photo management system http uncwphotography photoshelter com index See section 8 Content managers may insert photographs they obtain within the editable regions of their Web pages providing that copyright and privacy laws are not violated Note Copyright enforcements of UNCW BIG WWW UNCW EDU BIG CONTENTS unauthorized use of photographs are some of the most aggressive actions instituted by copyright holders If content managers have not secured permission to use selected photos or possess satisfactory evidence the photo s are in the public domain or have been donated for use the photo s must not be used Content managers should try to include captions and if applicable photo credits with all the photos they insert Unless attribution rights have been waived by the photographer or copyright holder s photo credit attribution should always be included If the information is not available the photo must be in the public domain or expressly donated for the proposed use All images photographs drawings or artwork should contain an alt attribute alternative text Alt text
17. for classroom purposes only projects do not need to be brought to the attention of the Office of University Relations However OUR will gladly collaborate and accommodate requests for working with students on their projects This refers to service learning and similar classroom projects 10 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE CLASSROOM PROJECTS DESIGNED BY FACULTY TO ENHANCE THE EDUCATIONAL EXPERIENCE OF STUDENTS NO No OUR input necessary OUR is available for consultation Will external audiences see the finished product including on the Web YES Proceed to Step 2 Students secure Students submit Students meet professors approval support request via with OUR staff to work with OUR OUR uncw edu for support input Students implement Students work 6 OUR reviews T OUR s changes on assignment and materials to meet To meet shares with OUR branding standards branding standards OUR reviews and approves and communicates with professor and students Students provide See page 9 for OUR menu of suggested lead times project files to OUR CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 11 INITIATING PROJECTS CREATIVE PRINT AND PDF PROJECTS e OUR staff contacts project lead to discuss deliverables e Visit www uncw edu OUR OUR or department project lead contacts printing services for estimate and production tim
18. gt BRAND IDENTITY GUIDE amp 2 OFFICE OF UNIVERSITY RELATIONS UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON INTRODUCTION 4 CONTACTS Project CoOmtactss ici u u nnd 6 WORKING WITH OUR OUR Team is Your 8 OUR MERU sass slong e 9 INITIATING PROJECTS Initiating Projects u 10 UNCW NAME AND LOGOS Name 15 Official University Logos 16 UNCW House l OgO itr 17 UNCW House Logo with University Name 18 UNCW House Logo with Unit Names 19 Application for College Differentiation 20 UNGW Letters rine icit caecos 22 University Seal 22 Baseball W t eee 22 Sammy C Hawk Caricature 23 Seahawk Spirit Logo 23 Dare t Soar Logo 24 PRINT COLOR PALETTES Er 26 TYPOGRAPHY Primary Print Typefaces 30 PHOTOGRAPHY Services and Policies 32 Best PractiC8S u dep been 33 UNCW BIG WWW UNCW EDU BIG 9 STATIONERY Ordering UNCW Stationery 36 UNCW Logo Business Card 36 UNCW Logo Le
19. makes images accessible for people who use screen readers or who browse with images off Using alt text is required to make pages accessible The alt text should clearly describe the graphic in as few and descriptive words as possible For example sycamore tree rather than tree or A huge sycamore tree at the corner of Oleander and College Road in Wilmington N C USE OF UNIVERSITY PHOTOGRAPHY All photographs created by university relations staff are the property of UNC Wilmington and are available for non commercial use by UNCW s students faculty and staff and with prior approval off campus media outlets and publications Images should be credited as UNCW photographer s name in all print and electronic publications Any other use of university relations produced photographs must be approved by UNCW university relations These images may NOT be used for commercial gain sold in part or in total or used as stock photography Prior approval from UNCW Photo Services is required before any photograph is digitally altered in a manner that changes its editorial representation Digitally altered photos must also be clearly identified as photo illustrations If you have questions regarding the use of UNCW photographic images please contact OUR uncw edu See section 8 CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 53 WEB PAGES gt GUIDELINES AND POLICIES REPRODUCTION OF COPYRIGHT
20. 1 2013 2 p m UNCW Burney Center Join us for this special occasion honoring Joe s retirement after 30 years Please respond by Month Date Year Parking available Lot C or B 910 962 7183 Casual Attire rsvp invite edu A2 AND A7 VERTICAL INVITATION Fonts are Georgia and Georgia Italic common to Adobe Acrobat on both Mac and PCs Georgia may be substituted with Palatino or Times Do not alter any graphic elements or colors UNCW BIG WWW UNCW EDU BIG gt CONTENTS PAGE WWW UNCW EDU UNCWTEMPLATES A UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON You are cordially invited to attend a retirement party in honor of Joe Smtth Thursday November 1 2013 2 p m UNCW Burney Center Join us for this special occasion honoring Joe s retirement after 30 years Please respond by Month Date Year Parking available Lot C or B 910 962 7183 Casual Attire rsvpGinvite edu A2 AND A7 HORIZONTAL INVITATION CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 43 OUR OBJECTIVES Establish consistency and strength of e Flexibility of electronic or print versions branding in all UNCW newsletters using content management system e Improve quality of content including e Provide design and communications lowering the page counts for maximum support recommendations and advice message impact and the number of Streamline delivery and reduce the publications being printed and mailed number of emails being sent i
21. 83 Official approved policies relating to the Office of University Relations may be found on the policies page of the UNCW website http uncw edu policies The University of North Carolina Wilmington is committed to and will provide equality of educational and employment opportunity for all persons regardless of race sex age color gender national origin ethnicity creed religion disability sexual orientation political affiliation marital status veteran status or relationship to other university constituents except where sex age or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for state funded employee benefit programs Questions regarding program access may be directed to the Compliance Officer UNCW Chancellor s Office 910 962 3000 Fax 910 962 3483 UNCVV BIG BRAND IDENTITY GUIDE WWW UNCW EDU BIG OUR UNCW EDU
22. AGE WWW UNCW EDU BIG UNCW BIG 51 WEB PAGES gt GUIDELINES AND POLICIES DESIGN OPTIONS Official university websites utilize a variety of template choices e g home or index and secondary pages which may be viewed on the Web Publishing website www uncw edu web documentation Templates include 1 UNCW masthead with the logo institution name and horizontal UNCW navigation This masthead is hyperlinked to the UNCW homepage Note In the event of emergency or other significant news a breaking news banner will appear in the masthead This banner will alert users and link to the university relations webpage or UNCW Alert page for details 2 Selected Quicklinks mySeaport link Directory Email links and a UNCW search box 3 Left hand navigation 4 Highlight areas that can be used to promote news special topics and pertinent links 5 Optional search engine that searches the particular site only 6 UNCW footer with links to the campus map and other important messages Variations UNCW templates will accommodate most data and content within the existing Web design options Custom designs may be produced by university relations for special events or initiatives Requests for variations on the standard template designs must be approved by university relations and ITS CONTENT Website data and documents must be in compliance with university polices 07 100 12 Campus Web Resources
23. B40 PMS 383 034 M15 Y100 KO 8182 6184 B53 7535 C30 M26 Y30 KO R189 6179 8171 PMS 717 C5 M70 100 8197 6101 B35 PMS 335 C96 MO Y65 20 R35 6132 8107 PMS 429 C39 M27 Y26 KO R167 6172 8175 PMS 1675 C20 M82 Y97 15 R152 671 B40 PMS 330 094 M40 Y67 K35 R43 G86 B79 CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 27 COLOR Freshman Class Enroll Fall First Year Spring Admits Female Male Minority FRESHMEN ADMITTED 2011 12 ENROLLMENT e Middle 50 GPA 3 71 4 33 weighted Middle 50 SAT math and critical reading only 1130 1250 Middle 5096 SAT total 1670 1870 Middle 5096 ACT composite 23 28 UNCW requires ACT writing section The Office of Admissions receives more than 12 500 applications for approximately 2 100 freshman spaces for fall entry Additional first year students may be offered admission in our First Year Spring Admit FYSA program SEALEVEL WEB PORTAL Go to www sealevel uncw edu to create your personal Web portal Receive periodic mailings register for a campus visit and apply a UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON admissions uncw edu www uncw edu admissions PRINT COLOR applying DEADLINES Application Postmark Nov 1 Early Action Feb 1 Regular Decision Notification On about Jan 20 On about April 1 MINIMUM COURSE REQUIREMENTS Set by the UNC Board of Governors 4 course units in English
24. E CHWK NETWORK Any UNCW student faculty or staff member can submit content to the CHWK Network for consideration For convenience and to meet the diverse needs of our departments and organizations we have provided a variety of options for you submitting content Please submit your information as far in advance of your event as possible Bulletins submitted the day before will not see enough airtime to be an effective advertisement We accept submissions up to the day before but strongly recommend submitting your message at least 10 days prior to your event so your bulletin has enough airtime to be effective OPTION 1 ENTER THE INFO YOURSELF Users can log into the CHWK broadcast server with any Web browser and directly enter their information The slide will then appear in the broadcast automatically Email chwk uncw edu and request that an account be created for you e Before you can use the system you must complete a short workshop to ensure you know how to properly create bulletins post content and understand policies and practices surrounding the system Training will be arranged when you submit your request for an account e Log into the chwk uncw edu site Once logged choose the Carousel module e Create your bulletin Add your own text images animation and video to one of the templates we have created to make a custom looking bulletin for your promotions UNCW BIG j WWW UNCW EDU BIG j gt CONTENT
25. ED MATERIAL In order to place copyright protected material such as text photos audio video or other documents on a university Web page the content manager must obtain prior written permission from the copyright owner s as applicable The Office of General Counsel is available to assist content managers in ascertaining whether subject material constitutes public domain or proprietary content and if copyright protected how to secure permission for its proposed use Please see the UNCW name and logos section on page 14 of this guide for details on the use of UNCW protected names marks and logos Additional online resources may be found at e UNCW Website Copyright Notice e AUX 5 40 Reproduction of Copyrighted Books and Periodicals Copyright Use and Ownership Policy COMPLYING WITH THE AMERICANS WITH DISABILITIES ACT ADA UNCW Web pages must be available accessible and usable to as many people as possible Content managers are responsible for helping ensure that UNCW Web pages meet current accessibility standards for visitors with disabilities including those defined by Section 508 of the U S Rehabilitation Act as well as at minimum Priority 1 of the World Wide Web Consortium s Web Content Accessibility Guidelines By default the use of the UNCW templates will make most Web pages fully accessible to visitors with disabilities as required However certain content still requires manual work by conten
26. Helvetica Bold Condensed Helvetica Bold Condensed Oblique Helvetica Heavy Condensed Helvetica Heavy Condensed Oblique Helvetica Black Condensed Oblique Helvetica Black Condensed Oblique Helvetica Extra Black Condensed Oblique Helvetica Extra Black Condensed Oblique Helvetica Thin Helvetica Thin Italic Helvetica Light Helvetica Light Italic Helvetica Roman Helvetica Italic Helvetica Medium Helvetica Medium Italic Helvetica Bold Helvetica Bold Italic Helvetica Heavy Helvetica Heavy Italic Helvetica Black Helvetica Black Italic Helvetica Thin Extended Helvetica Thin Extended Oblique Helvetica Light Extended Helvetica Light Extended Oblique Helvetica Extended Helvetica Extended Oblique Helvetica Medium Extended Helvetica Medium Extended Oblique Helvetica Bold Extended Helvetica Bold Extended Oblique Helvetica Heavy Extended Helvetica Heavy Extended Oblique Helvetica Black Extended Helvetica Black Extended Oblique CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 31 PHOTOGRAPHY P SERVICES AND POLICIES The Photographic Services Unit produces photographic representation of the university as a whole This includes but is not limited to developing and implementing creative strategies for internal and external use that support the chancellor s vision for the university Contact Media Production with questions about photographic services Departments faculty and staff who want to use images of UNCW on approv
27. IA1 server Due to accessibility limitations Shockwave Flash swf files may only be used for non critical non navigational parts of a UNCW Web page Content in the Flash file should be made functional in another available format In addition the content manager must provide text transcripts for audio and video in order to make the content accessible to visitors with disabilities WEB COLORS In the style color palette in Contribute the RGB equivalents of UNCW s official colors are Teal 0 112 Ble R 0 G 51 115 B 102 The hex code equivalents are teal 007073 and blue 003366 Content managers should make sure content utilizes these school colors GUIDELINES AND POLICIES LOGOS The use of various logos as content within the editable regions of the templates should be in accordance with the UNCW names and logos policies beginning on page 14 of this guide For more information on the use of logos contact the Office of University Relations CONTRACTED WORK AND VENDOR HOSTED WEBSITES All new official websites whether developed by UNCW staff or contracted vendors and whether hosted on or off campus must be approved by the campus webmaster and university relations prior to launch Request for Proposals RFPs and Contracts Both the campus webmaster and university relations should be made aware of the RFP process and should review contracts established with contractors and vendors
28. IG gt CONTENTS PAGE SOCIAL MEDIA IMAGE GUIDELINES Images are measured in pixels These sizes are subject to change Please contact OUR with any questions e Facebook Timeline Cover Photo 851 W x 315 H Profile Picture 180 W x 180 H e Twitter Profile Picture 128 W x 128 H with 4 pixel border Header 1252 W x 626 H Google Cover Photo 940 W x 180 H Profile Picture 250 W x 250 H with 4 pixel border e LinkedIn Horizontal Logo 100 W x 60 H Square Logo 50 W x 50 H CONTENTS PAGE wWW UNCW EDU BIG UNCW BIG 61 MEDIA gt SHARING YOUR NEWS IS OUR BUSINESS When a dog bites a man that is not news but when a man bites a dog that is news Charles Anderson Dana American journalist One key objective of the OUR team is to promote the vision and mission of UNCW via media outreach It is important to understand that media receive hundreds sometimes thousands of pitches daily and our office receives hundreds of story ideas each month It s a bounty of riches but here s how to help us help YOU WHAT IS NEWS Can you answer yes to at least two of the below questions If so please contact us with your story idea e Does your news have broad appeal to more than one audience Will it have a direct impact on them 15 your news item happening in the coming weeks The more lead time we have the better
29. L ONLY 3 days printed materials allow additional 2 weeks for print production BROCHURES BOOKLETS 10 30 days POSTCARD RACKCARDS 10 days POSTERS 10 days REPORTS SPECIAL PROJECTS lead time varies OUR APPROVAL ONLY 5 10 days invitations DESIGN FOR PRINT AND DIGITAL 5 10 days HELP WITH MESSAGING 3 5 days OUR APPROVAL ONLY 3 days TEMPLATES uncw edu uncwtemplates main courses messaging TALKING POINTS 15 days CHWK SLIDES FOR CAMPUS MONITORS 5 days submit via uncw edu tv slides HANDOUTS FOR EVENTS 30 days for OUR creation 7 days for OUR approval INTERNAL OR EXTERNAL CAMPAIGNS TO PROMOTE NEW INITIATIVES 30 60 days REPORTS SPECIAL PROJECTS lead time varies visit uncw edu our to submit request newsletters DESIGN FOR PRINT AND DIGITAL 30 days CONTENT REVIEW 5 days video photography SHOOTING AN EVENT 10 days allow additional 2 weeks for post production PROMOTIONAL VIDEOS PHOTOGRAPHY 45 days plus post production HEADSHOTS 10 days uncw edu our portraits Cost recovery fee may be applicable If you d prefer to create your own content based on the guidelines and standards featured in BIG uncw edu big simply email your proof draft to OUR uncw edu with the subject line FOR APPROVAL ONLY Lead times are based on business days and may change based on timing and volume of requests Please visit uncw edu OUR for latest guidelines internal ext
30. PMENT New Web pages and design of current pages Molly McKeown Web communications manager mckeownm uncw edu 910 962 2050 MEDIA RELATIONS Tara Romanella media relations specialist romanellat uncw edu 910 962 3616 SOCIAL MEDIA Molly McKeown Web communications manager mckeownm uncw edu 910 962 2050 MEDIA PRODUCTION Dustin Miller director millerdh uncw edu 910 962 4082 PHOTOGRAPHY Jeff Janowski janowskij uncw edu 910 962 3601 ADMINISTRATIVE SUPPORT Kelly Baker administrative specialist bakerk uncw edu 910 962 2088 UNCW BIG j WWW UNCW EDU BIG j gt CONTENTS PAGE WORKING WITH RELATED UNCW SERVICES University relations maintains strong working relationships with other campus units Whatever the scope of your project university relations works together with all those departments to serve your needs LETTERHEAD AND BUSINESS CARDS Gene Spear Printing Services speare uncw edu 910 962 3289 Evonne Daniel Printing Services daniele uncw edu 910 962 2112 CAMPUS SIGNAGE AND VEHICLE SIGNAGE Evonne Daniel Printing Services daniele uncw edu 910 962 2112 INVITATIONS AND SPECIAL EVENTS University Advancement Donor Relations Kelli Matthews Queen special events coordinator queenk uncw edu 910 962 2219 Elizabeth Overton special events coordinator overtone uncw edu 910 962 7717 COPYRIGHT RESOURCES Office of the General Counsel Robert R Hoon general counsel honor uncw edu 910 962 7886 POLICIES Offi
31. PowerPoint themes are available for presentation needs Title of Project PowerPoint themes are is Times New Roman designed for 10x7 5 inch slides Subtitle of Project PowerPoint teal is R 35 G127 B 131 Fonts are Times New Roman and Calibri common on both NN UNIVERSITY of NORTH CAROLINA WILMINGTON Mac and PCs Times may be substituted with Georgia or Palatino and Calibri may COVER SLIDE be substituted with Arial or Verdana Please note that when creating Title of Page Times font large and or high resolution subtitle of page files or altering background Bullet points here Calibri font images within these templates Bullet points here in upper and lower case you may encounter unavoidable Bullet points here 1 3 line spacing 3 Bullet points here black text technical difficulties with PowerPoint slow loading decreased rate of keyboard response etc If you require assistance please contact OUR uncw edu Download these and other approved templates at www uncw edu uncwtemplates INSIDE SLIDE For more customized needs contact OUR uncw edu 38 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE UNCW HOGGARD LAWN POWERPOINT Title of Project COVER SLIDE UNCW TEAL POWERPOINT Title of Project Subtitle of Project Date UNIVERSITY of NORTH CAROLINA WILMINGTON COVER SLIDE Title of Page Times font subtitle of page Bullet points here
32. S PAGE WWW UNCW EDU TV OPTION 2 EMAIL US YOUR INFO We have students standing by to accept your content and apply their creative skills Please use the guidelines below to assist you in submitting content Text submissions e Email your info to chwk uncw edu Use a short to the point newspaper style headline Keep your info brief and to the point Slides are displayed for 15 seconds Viewers won t have enough time to read wordy slides Additionally the more text on the slide the smaller the font that has to be used and the more difficult the slide is to read Be sure to include valid contact info If applicable e Examples Blood Drive Give the gift of life Free pizza and soft drinks for donors Friday from 10 a m to Noon Sponsored by the UNCW Health Club For more information call 962 3000 CONTENTS PAGE Graphic submissions Email your graphic information to chwk uncw edu Submit your information in PowerPoint PowerPoint is almost identical in function to the software and systems used on the CHWK Network It is an easy way to create an effective graphic for your promotions and is available on computers at UNCW Use font sizes 22 pt and larger Smaller font sizes will not be easily readable on television screens Observe the safe title area Do NOT place text or images in the outer 20 percent edge of the slide Televisions may display as little as 80 percent of the actual signal meani
33. TS WORDMARK 1 a DARE TO SOAR University JE North Carolina Name of Reception for Name Example text Please join Department Name as we say goodbye to Name and wish him well in future endeavors Day Full Date Time Location Miscellaneous Information e g refreshments WORDMARK II Sample text You are cordially invited to a retirement party in honor of name of person or recipient 25 Additional Information UNCW Day Full Date UNIVERSITY of Time a m p m NORTH CAROLINA WILMINGTON Location Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed WORDMARK III Sample text You are cordially invited to a retirement party in honor of name of person or recipient Additional Information Day Full Date Time a m p m Location I Special instructions if needed Special instructions if needed Special instructions it needed Special instructions it needed Special instructions it needed 1 UNIVERSITY of NORTH CAROLINA WILMINGTON PAGE SURPRISE SAMMY Sample text You are cordially invited to retirement party in honor of name of person or recipient Additional Information Day Full Da
34. The uplifting shape of a Seahawk in motion reflects our founding and the forward focus of our mission r Wilninglow 24 UNCW BIG j WWW UNCW EDU BIG CONTENTS WHO CAN USE THE DARE SOAR LOGOS The graphic can be used as a secondary mark in print and digital formats DTS logos can in no way be used as replacements for i e larger than or more prominent or in competition with the UNCW house logo which has reflected the university s strong brand for more than 25 years As a title of an event or program representing the university in an official capacity the DTS logos are reserved for the Office of the Chancellor or those representing the Office of the Chancellor unless permission for use is granted by the Office of the Chancellor The DTS logos cannot be used as a sponsorship mark representing the university to external audiences Always use the UNCW house logo and university name page 18 where applicable for sponsorships partnerships with external audiences Student organizations must receive permission for use Permission can be requested by contacting OUR uncw edu HOW THEY MAY BE USED The DTS logos are to be reproduced without modification or additions They must be represented independently and cannot be integrated into other marks Any manipulation or alteration to the DTS logos is strictly prohibited When reproduced in color the DTS logos must ap
35. Video should be rendered and displayed appears in standard Web sizes A best effort should be made to include Images are measured in pixels transcripts of the dialogue or captioning 360 pixels 640 W x 360 H Assistance 480 pixels 640 W x 480 H For assistance with external facing 720 pixels HD 1280 W x 720 H videos the media production is available to assist campus faculty e Framerate staff and students Please contact o 24 or 3 frames per second fps Dustin Miller at millerdh uncw edu is recommended For assistance with classroom and e Technical learning videos ITS is available to provide support Contact the Technology Assistance Center 962 HELP A variety of bitrates may be used Sen DET depending on your target audience e Audio Music The higher the bitrate the better the quality but the more demanding it is on your viewers Internet connection A rate of 800 1200Kb s is required as e Archive the best quality and bandwidth f you require specific archival footage friendly range media production may have what you re looking for Material may be submitted to the UNCW video archive to share with others All content must be appropriately licensed including music and photographs Encoding Video Codec Video should be rendered to h 264 MPEG 4 commonly called AVC Audio Codec AAC and mp3 are recommended audio types Container UNCW requires f4v mov and
36. W photographer s name in all print and electronic publications University photography may not be used for commercial gain sold in part or in total used as stock photography Prior approval from UNCW Photo Services is required before any photograph is digitally altered in a manner that changes its editorial representation Digitally altered photos must also be clearly identified as photo illustrations The university photographer may refer other requests for photography to an approved freelance photographer Such requests for freelance referrals can include e Events not promoted by the Office of University Relations e Departments requesting photography for internal external publications or archives e g brochures newsletters departmental Web pages e Alumni student faculty and staff celebrations including birthday and retirement parties Social and event photography including photos presented as gifts e After hours and weekend events e Department or school specific workshops conferences and symposiums hosted on or off campus 32 UNCW BIG j WWW UNCW EDU BIG j gt CONTENTS PAGE gt BEST PRACTICES gt w University of Nor ina Wilmington magazine e TN J 7 resents UNCW Choose carefully Less is more One _ lighting ge with a strong sustainable changes le on campus jrouped together gt high resolution photos required detailed repr
37. assignment will be shared with non classroom audiences including the community media or other campus units for their use in marketing promotion the Office of University Relations must play a role in the development and approval of any print digital collateral website content video productions logos or other communications content before it is shared or distributed externally including on university or other websites e With the approval of the professor a class project representative will submit a project request to university relations noting that it is an academic project that may be used for a UNCW unit with external audiences its purpose and its deadline OUR staff will set up a meeting to discuss the project with project representatives consulting with faculty as needed Students will perform the work required of their assignment OUR can play as little or as much as a supporting role in this work as requested OUR staff will review work and communicate any suggested changes to the students and professor in order to fulfill UNCW branding policies Within the project parameters students can implement changes and if branding policies are met OUR will approve the materials for external audience use Students are responsible for sharing source project files with OUR in case faculty or OUR requires their use or must update them in the future ACADEMIC PROJECTS INTERNAL FACING As long as a project is devised
38. athletic teams It cannot be used for academic purposes It can be used by other departments across gt 5 329 5 281 5 120 purposes The mascot can be used variety of ways yet must retain the distinctive design features eyebrows beak athletic build and appropriate school colors design renditions of Sammy C Hawk must be approved by university relations E EE WHITE REVERSE PMS 329 PMS 329 PMS 281 PMS 281 PMS 120 campus for student related spirit oriented programs and other student activities It cannot be distorted redrawn repositioned or modified and must always face left It cannot be used in place of the UNCW house logo www uncw edu logos UNCW NAME AND LOGOS p gt In recognition of the change in university leadership secondary mark was developed to represent the focus and direction of Chancellor Gary L Miller This symbol represents a view toward the future and serves _ as an excellent reminder of the university s ongoing successes DARE TO SOAR DARE TO SOAR T a e The statement Dare to Soar U N W DTS echoes the university s p motto Dare to Learn and builds on the Soaring to Greatness theme that has unified the campus community ne oO e The wording encourages DARE TO SOAR our university community to aspire to even higher goals in Bo o the years to come e
39. ce of the General Counsel Steven Miller legal counsel millersw uncw edu 910 962 7238 TECHNOLOGY SERVICES Beverly Vagnerini ITS vagnerinib uncw edu 910 962 2742 Andrea Arbogast ITS arbogasta uncw edu 910 962 7205 BUSINESS SERVICES Kelly O Connell business and technical application analyst oconnellk uncw edu 910 962 4071 PRINTING SERVICES Mike Lloyd manager lloydm uncw edu 910 962 3563 iPRINT BUSINESS CENTER Ricky Thompson businesscenter uncw edu 910 962 3083 POSTAL SERVICES Michael Lloyd manager lloydm uncw edu 910 962 3182 PURCHASING SERVICES Mary Forsythe director forsythem uncw edu 910 962 3158 Delmar Starky McGowan associate director mcgowand uncw edu 910 962 3157 Purchasing services must receive notice of approval from university relations before a purchase order can be issued to the vendor for items such as advertisements T shirts novelties etc TRADEMARKS AND LICENSING MERCHANDISE PROMOTIONAL ITEMS Lola Reid licensing coordinator Printing Services reidlGuncw edu 910 962 3084 Brian Dailey director Auxiliary Services daileybGuncw edu 910 962 3711 CONTENTS PAGE wwW UNCW EDU BIG UNCW BIG 7 WORKING WITH OUR Office of UNIVERSITY RELATIONS OUR CREATIVE SERVICES This unit is responsible for the concept design and execution of marketing promotional collateral for internal and external audiences including design illustrations graphics special
40. dentify the site with UNCW e The homepage must display the UNCW house logo which is the same as the logo in the upper left hand corner of the UNCW homepage The vendor hosted website with the UNCW in the domain name must provide a hyperlink to the UNCW homepage from the UNCW house logo The vendor should employ XHTML compliant code that includes a full URL reference to the specific image file on the UNCWWEB server The code for this is a href http www uncw edu gt lt img src http www uncw edu assets images uncw gif alt University of North Carolina Wilmington Home gt lt a gt e The pages must meet current accessibility standards including those defined by Section 508 of the U S Rehabilitation Act as well as at minimum Priority 1 of the World Wide Web Consortium s Web Content Accessibility Guidelines e The site must offer UNCW contact information email address and or phone number CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 57 WEB PAGES gt GUIDELINES AND POLICIES WEBSITES WITHOUT UNCW IN THE DOMAIN NAME Websites that do not include UNCW in their domain name are not required to follow the style guidelines of this document However e f the university contributes resources to the development or hosting of such a site the site may acknowledge the university s contributions If so a sentence may appear in the footer of the homepage choosing applicable verbiage
41. dia venue They are required to fully comply with the university s social media guidelines e Unaffiliated accounts represent groups of users with a common interest and identification with the university such as incoming freshmen who may create a Facebook group to establish connections prior to attending UNCW REGISTERING YOUR UNCW RELATED ACCOUNT What are the benefits of having a UNCW registered social media site It will be listed on the UNCW Social Media Directory which is aimed at driving users to your account It will be followed by UNCW s official profiles on Facebook Twitter and YouTube Who should apply to register Any UNCW college department group or program wishing to maintain a social media presence with a university affiliation As a best practices suggestion at least two UNCW employees must be registered as the account administrator for the purpose of identifying the account s point person and to provide continuity It is recommended that the UNCW employee who intends to serve as one of the account s administrators complete and submit the online application Should existing social media accounts be registered with the university Yes In order to be officially recognized by the university an account must be registered Please fill out the registration form on the university relations social media Web page and someone will contact you within five days 60 UNCW BIG WWW UNCW EDU B
42. do so For complete information regarding media relations policies go to www uncw edu policies governance html and click on 02 510 Interaction with Media section CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 63 MEDIA PRODUCTION With the creation of educational and promotional videos the mission of media production MP is to inform audiences and highlight the intellectual diversity of the university Derived from the academic athletic and administrative departments of UNCW programming is delivered through the Web and terrestrial television Media production also serves the university by broadcasting events such as commencement local candidates forums and community based television The media production team strives to produce the finest quality television and media productions possible highlighting the work we do with students faculty staff and community STUDENTS University students can intern participate in a work study program or work as part time paid students within the department As a part of television studio and field crews they will receive hands on learning as a member of the television studio crew producing a feature creating content for the campus channel or scheduling broadcast programming 77 1 and 77 2 the CHWK Network FACULTY A majority of the services offered by media production aims to benefit the faculty and staff of the university This department may shoot and produce faculty lectu
43. e Lowercase a title following a person s name Lowercase a professional title when it stands without a name The title vice chancellor is written without a hyphen e John Smith Ph D Italicize titles of books films long poems but not Dr John Smith Ph D magazines plays record albums large e Dean John Smith musical works newspapers and continuing TV radio series Use quotation marks to designate titles of short stories short poems or articles individual chapters in books individual songs conference presentations or papers and radio and television shows or single episodes of a continuing series Do not use titles in combination with any other title or with abbreviations indicating SEASONS academic or professional degrees Lowercase names of seasons except at the beginning of a sentence e fall semester 2013 CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 75 UNIVERSITY EDITORIAL STYLE SEMICOLONS Do not use semicolons in place of commas A plural verb is commonly used when none Instead semicolons are primarily used refers to more than one thing or person to connect two closely related sentences without an and None are as fallible as those who sure they re right SPLIT INFINITIVES The collective noun faculty can be used in It is better to inquire diligently than to singular and plural senses and can take a diligently inquire There are exceptions singular or plu
44. e 5 it research that challenges old assumptions e Does your item tie into a current event If your event research news etc relates to something that is currently in the news it allows us to add to that storyline making your item more valuable to media Are there heartstrings or purse strings involved Human interest pieces grants and donations can all help garner media coverage Is there a visual component Being able to offer a great image or video to run alongside a story boosts our chances of media interest What misses the mark News that has already been announced Workshops conferences without widely known speakers or confirmed guests or events that aren t open to the public Expected outcomes versus confirmed outcomes 62 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE WWW UNCW EDU UR MEDIA INTERACTION WITH MEDIA As a North Carolina public agency the University of North Carolina Wilmington UNCW has a responsibility to provide accredited news media outlets with access to its campus employees and public information while respecting and protecting the privacy and personal information of students faculty and staff Interaction with external media outlets on behalf of the university is overseen and coordinated by the Office of University Relations OUR Spokespersons e Only the staff of OUR and other employees who have been designated by the Chancellor as spokespersons of the uni
45. ecialty items and signage for buildings and vehicles All print and Web materials for external audiences must be reviewed by the Office of University Relations OUR for editorial consistency accuracy of information brand style appropriate use of the university name and logo and use of photographs All university publications whether paid for with state or non state funds must comply with the brand identity guidelines logo usage color application typeface and typography styles and image and photo approach In all visual representations of the university only approved logos and marks may be used See page 16 The UNCW house or the UNCW logo must be on all materials that represent the university For materials with sizes that preclude the use of the full name e g pens space limited ads etc contact OUR for assistance Teal teal teal When planning projects using color think teal It is the university s signature color See page 26 for official PMS CMYK and RGB values Printed publications require certain statements a cost statement when printed with state funds a nondiscrimination statement and or an ADA statement See page 80 All university publications printed and electronic must follow the university s editorial style guidelines based on the Associated Press Stylebook and Libel Manual and Merriam Webster s Dictionary See page 70 The Office of University Relations is responsible for final review and approval of all
46. ed to the digital repository of publications UNCW BIG j WWW UNCW EDU BIG j gt CONTENTS PAGE Publications to send Course catalogs Exhibition catalogs Alumni publications for entire university University magazines Commencement materials Histories Annual reports Progress reports Student handbooks if not primarily a day planner or calendar Chancellor reports Publications from university institutes centers Progress reports Department faculty newsletters These are decided on a case by case basis Please send a copy and the clearinghouse will let you know if it is to be included on the publications list Exempt publications Student handbooks if primarily a day planner or calendar Alumni publications for specific departments Application materials Recruitment and promotional materials Materials geared to parents Daily student newspapers Administrative documents supporting day to day business Training materials used within the university Manuals and handbooks for internal use Budgets Contracts Activity announcements and calendars that will be out of date within three months News releases Contact Denise Jones State Publications Clearinghouse Liaison 919 807 7445 919 733 1843 fax denise jones ncdcr gov Mail publications to State Publications Clearinghouse State Library of North Carolina 4643 Mail Service Center Raleigh NC 27699 4643 CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG
47. ed websites and in campus sponsored publications can access the university s photo management system http uncwphotography photoshelter com index Access is limited to faculty staff and approved student workers from on campus computers only An email must be sent to Jeff Janowski photo services manager to approve any student for download permissions If you are a first time user of the photo management system you will need to create a login identity using your UNCW email as your login name Also send photo services an email alerting us to your new login request For a quick video tutorial on how to use the university s photo management system visit https vimeo com 100898669 University relations prioritizes photography coverage to ensure that images from campus related events can be used in multiple internal and external publications PRIORITIES INCLUDE Publications produced by the Office of University Relations Media community outreach UNCW homepage As a public university UNC Wilmington uses staff produced images of public campus life events ceremonies and other activities to advance the mission of the university All photographs created by the university relations staff are the property of UNC Wilmington and are available for non commercial use by UNCW s students faculty and staff and with prior approval off campus media outlets and publications Images should be credited as UNC
48. eline e Department project lead provides materials text images etc needed for OUR to start design Design will not start until all elements have been provided All text provided will be edited to reflect UNCW editorial style e Department receives proof notes changes and returns to OUR e Proofing process will be limited to a maximum of two iterations of revisions after an initial design proof draft is submitted to the unit by OUR If additional changes are required beyond those two iterations units may utilize the services of an outside vendor at its own cost and send the final proof to OUR for approval Upon approval all finished source files must be sent to OUR for the university s records future use The department project lead is responsible for collecting all departmental committee feedback before submitting a request for changes or deeming a project approved Once a design has received final approval by the requesting representative no further changes will be made to meet new feedback that arises within a department or committee If you have any questions about this process please contact OUR Department head approval is required on final proof OUR sends approved project files to printing services or offsite vendor OUR sends final PDF file to department Department is responsible for providing any publications required to the North Carolina State Publications Clearinghouse and UNCW archives See
49. elps to ensure that UNCW Web pages Complement the UNCW homepage Contain common elements of design e Utilize a consistent navigation structure e Print well making efficient use of printer paper e Meet accessibility requirements e Display properly on handheld devices e Work across various platforms and browsers The templates also provide benefits to content managers For example e Posting and editing information requires basic techniques without requiring technical expertise e Style questions are simplified since the templates automate the masthead colors and typography on each page NOTE All new websites whether developed by UNCW staff or contracted vendors and whether hosted on or off campus must be approved by the campus webmaster ITS and university relations prior to launch Content managers are expected to be familiar with and comply with the Responsible Use of Electronic Resources Policy The university reserves the right to edit or remove content that is deemed to be in conflict with this policy All UNCW content managers are required to take the Skillport online content manager training before receiving access to edit their Websites www uncw edu web wemutraining html Undergraduates are not allowed access to the main uncw edu server Graduate students may be given access by filling out a Request to Grant Graduate Student Access to Website Directory PDF form www uncw edu web CONTENTS P
50. epartment can reuse template for all future editions of newsletter or request design updates as needed However each edition must be reviewed by OUR before it is sent to recipients for content quality and brand consistency STANDARD FOR ALL NEWSLETTERS Header UNCW branding Email Directory mySeaport Quicklinks and search Footer Contact Give Feedback University address About this site Copyright notice CUSTOMIZABLE OUR s objective is to support newsletter goals by providing design branding and content expertise This process will bring more customization than ever before while strengthening the impact of these publications with greater brand consistency and content quality Customizable elements include e Top feature image ntro message e Section headings e Right rail links e Feature blocks e g for profiles e Two or three column interior pages e Graphics can be placed inserted or removed as needed CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 45 TEMPLATES gt This template provides a professional UNCW branded look for your email memos MAC OUTLOOK INSTRUCTIONS Open your email account Under Outlook on the top task bar click on and open Preferences Click on Signatures Click on to create new signature and name it eMemo Select and copy the memo template from the template website and paste in signature block on right If you have a default signature clic
51. er e He teaches full time e He has a full time job e She is teaching an off campus course e She teaches off campus Do not use a hyphen to connect ly adverbs to the words they modify e A heavily loaded truck Suspend hyphens in a series Do you want first business or economy class tickets NUMBERS Spell numbers one through nine and zero use numerals for 10 and higher Use either all numerals or all words when several numbers appear together in a passage even if convention would require a mixture Ages should be noted with Arabic numerals 12 years old a 29 year old man note the hyphens Arabic numerals are used with very large numbers i e a million or larger e 7 5 billion Monetary figures and percentages are also indicated with Arabic numerals 5 15 80 150 million 8 percent spell out percent When a number is the first word of a sentence it should be spelled out However the sentence usually can be reworked to avoid having to spell out a large or hyphenated number a monetary figure or a percentage Spell out fractional amounts that are less than one in text copy using hyphens between the words e one half three sixteenths Use figures for all fractions larger than one employing split or case fractions i e single units wherever possible If type fonts create fractions as single units for example 1 4 or 1 2 use these other fractions need
52. ernal promotion SWOOP faculty staff newsletter Submit via uncw edu swoop by noon on Friday PRINT DIGITAL RADIO TV ADVERTISING 15 30 days for OUR creation 7 days for OUR approval POSTERS POSTCARDS MISCELLANEOUS PRINTED ITEMS 15 30 days for OUR creation 7 days for OUR approval INTERNAL OR EXTERNAL CAMPAIGNS TO PROMOTE NEW INITIATIVES 30 60 days web digital communications SUPPORT IN CREATION OF SITE 30 60 days SITE DESIGN REFRESHES 30 60 days PROMOTIONAL EVENT EMAILS 30 days sides PREMIUMS GIVEAWAYS 5 15 days allow additional time for vendor production STRATEGY BRAINSTORMING SUPPORT 2 4 weeks T SHIRTS 30 days allow additional time for vendor production INITIATING PROJECTS the university as a whole OUR will work with faculty and students to help ensure it meets OUR guidelines before distribution At faculty s request OUR can also provide additional content expertise insights into the creative design review and approval As part of UNCW s commitment to experiential education the Office of University Relations is eager to support applied learning experiences that involve the creation of marketing public relations and communications collateral If that collateral will be used beyond the classroom to promote a unit division or process and other guidance that may support learning outcomes ACADEMIC PROJECTS EXTERNAL FACING e f materials created within a class
53. ext in a document the is not required UNIVERSITY SEAL The seal of the University of North Carolina Wilmington is used to authenticate official university documents and to communicate the significance of special occasions and events It is reserved for more formal uses such as graduation programs transcripts diplomas annual reports and certificates It may be watermarked into official letterhead The seal is not a university logo and is not interchangeable with the UNCW house logo The seal is a federally registered trademark Due to the restrictive nature of its use it does not require the amp on materials produced by UNCW Use of the university seal is not part of the university system for use on merchandise However some exceptions are made for use on merchandise of distinction Visit UNCW licensing for clarification uncw edu licensing BASEBALL W The UNCW Athletics Department holds the rights to the baseball W logo which is restricted to their use only 22 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE BLACK SAMMY C HAWK CARICATURE The caricature of the Seahawk mascot was designed to provide flexibility for casual usage Though it can have some variation it represents the university and is considered an official university trademark however it cannot be used for academic pe PMS 329 PMS 281 BLACK SEAHAWK SPIRIT LOGO The Seahawk logo is the official and only insignia of UNCW
54. he form of labor and materials and other identifiable design typesetting and bindery costs If an agency fails to comply with this section then the agency s printing budget for the fiscal year following the violation shall be reduced by 10 percent G S 143 170 1 a3 0000 copies of this public document were printed at a cost of 000 or 000 per copy G S 143 170 1 This statement should appear on the back or inside back cover of a publication PRINTING WITH NON STATE FUNDS Publications printed with non state funds must comply with the university logo policies see page 16 and other publication guidelines EEO AA STATEMENT As a federal contractor the university is required to post EEO AA statements University publications must display the statement of nondiscrimination All documents for external audiences must contain one of the following e The University of North Carolina Wilmington is committed to and will provide equal educational and employment opportunity for all persons regardless of race sex age color gender national origin ethnicity creed religion disability sexual orientation political affiliation marital status veteran status or relationship to other university constituents except where sex age or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for state funded employee benefit
55. ion for internal audiences UNCW or the university The initials UNCW can be used as a second reference when communicating with internal audiences Internal audiences include current students faculty staff alumni and university related boards Note The name of the university does not contain hyphens or the word at and periods are not used with the initials UNCW CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 15 16 UNCW NAME AND LOGOS gt The University of North Carolina Wilmington s name logos academic and athletic and seal are the property of the State of North Carolina Use of UNCW logos must comply with UNCW policies which apply to all visual representations of the university signs video productions exhibit materials social media websites etc as well as printed and electronic publications UNCW logos cannot be used in conjunction or partnership with a business social political religious or any other organization nor can they be used to imply or otherwise suggest the university s endorsement with any organization product or service without permission of the university It is the policy of UNCW that all visual communications bear its name and be consistent with uniformly high professional standards in content and appearance This includes all colleges schools departments programs and units of the university University departments may use most of the university marks in situatio
56. ity Relations is to ensure that all UNCW departments programs and events receive the positive attention they deserve Adhering to the principles of our brand identity can only serve to enhance the reputation that our faculty staff and students have worked so hard to attain OUR is eager to work with you to develop produce and distribute high quality collateral that meets your messaging objectives alongside those of the university While OUR is responsible for final review and approval of university related marketing materials we are committed to effective collaboration with campus units and welcome the opportunity for input and discussion along the way By working together to promote the university s identity and messaging in a consistent powerful and well defined way we will be able to showcase the very best that UNCW has to offer We hope you ll find BIG to be a valuable resource and we thank you for your efforts to support UNCW s branding and communications strategy Office of University Relations OUR uncw edu www uncw edu OUR 10 The UNCW Brand Identity Guide applies to all visual communications that represent the university to an audience either internally or externally This includes but is not limited to printed publications printed event programs advertisements newspaper magazine academic publications television radio Web etc websites video productions exhibit materials social media apparel sp
57. iversity s signature color teal PMS 329 Acceptable secondary colors are blue PMS 281 black or white for reverse outs on dark backgrounds When placing text other than unit names next to the UNCW house logo or the UNCW logo a minimum space of one half inch must be maintained around the entire mark When the ink color in a one color publication is to be something other than one of the official colors the logo should be white reversed out When using blue PMS 281 or teal PMS 329 as a solid background color use the reversed UNCW logo Contrast between the background and the logo is crucial University letterhead and business cards are the only exception where the UNCW house logo appears in blue PMS 281 and gold PMS 874 Contact the Office of University Relations to acquire UNCW logos OUR uncw edu 3 OPTIONS FOR UNCW LOGO UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON UNCW UNIVERSITY of NORTH CAROLINA UN W WILMINGTON UNIVERSITY of NORTH CAROLINA WILMINGTON FONT IS PALATINO MEDIUM SMALL CAPS LUCIDA BRIGHT ITALIC IS THE FONT FOR of 18 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE FONT IS PALATINO MEDIUM SMALL CAPS UNCW 1 CENTRO HISPANO CAP HEIGHT RATIO IS 1 2 SIZE OF UNCW CAPS CENTRO HISPANO HISPANIC LATINO CENTER a 3 UNC W CENTRO HISPANO UNC W 4 UNIVERSITY of NORTH CAROLINA WILMINGTON CENTRO HISPANO HISPANIC
58. ized website design and brand identity This includes the creation or approval of materials that market the university to a mass audience including conferences on campus or co sponsored with community organizations advertising and promotional posters COMMUNICATIONS This unit is responsible for internal and external communications including SWOOP emergency communications website messaging event and new initiative promotion media relations social media advertising messages and brand management This unit also supports web communications for individual divisions and departments development of messages design and an effective user experience A stABLISHED IN 2012 OUR TEAM 15 YOUR TEAM Media Production MEDIA PRODUCTION This unit highlights the academic and institutional achievements of the university via video production still photography and multimedia campaigns Projects are prioritized based on overarching university goals and includes promotional videos on campus digital messaging the broadcasting of events like commencement and other vehicles as applicable This unit is also responsible for headshots visit uncw edu our portraits for more info www uncw edu OUR and click our uncw edu 910 962 2092 8 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE OUR MENU FRESH IDEAS DELIVERED DAILY advertising print digital radio DESIGN COPYWRITING 10 15 days OUR APPROVA
59. jective The terms bachelor s degree and master s degree require apostrophes ACADEMIC DISCIPLINES Lowercase the names of academic disciplines with the exception of proper nouns e accounting majors a major in business with an emphasis in accounting a biology major a geography major Always capitalize languages e English major French major ALUMNI Alumni are identified by listing the last two digits of their graduation years with an apostrophe following their names e Randall Stuckey 83 Be careful some programs autoformat and turn the apostrophe around Alumnus is the singular masculine form for references to women use alumna singular or alumnae plural Alumni may serve as the plural for a group that is composed of men only or of men and women together APOSTROPHES Form the possessive singular of nouns by adding 5 e Steve s pencil e Marx s theories One exception to this rule is singular proper nouns ending in s for which only an apostrophe can be used e Dickens novels Plural possessives are formed by adding s unless the word has a special plural construction that does not end in s e Students rights e Women s studies Plurals of words should NOT contain apostrophes Keep up with the Joneses not the Jones s e thousands of items not thousand s One exception is plurals of single letters which may requi
60. k on Default Signatures and change setting to none When you are ready to send your eMemo open a new email fill in header fields With cursor in the body of the email click on the Signature menu item and select eMemo Insert your text below the UNCW logo EMAIL MEMO PC OUTLOOK INSTRUCTIONS Open your email account Click on File Options Mail Signature Create new signature and name it eMemo Select and copy the memo template from the template website paste into signature block and save it When you are ready to send your eMemo open a new email fill in header fields With cursor in the body of the email click on the Signature menu item and select eMemo Insert your text below the UNCW logo 46 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE WWW UNCW EDU UNCWTEMPLATES WILMINGTON 00 00 00 Dear Blank Lorem ipsum dolor sit amet consectetur adipisicing elit sed do ciusmod tempor incididunt ut labore ct dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation occaccat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet consectetur adipisicing elit sed do etusmod tempor incididunt ut labore ct dolorc magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ca commodo consequat Duis autc irure dolor in pariatur Excepteu
61. k backgrounds When using PMS 281 or PMS 329 as a solid background color use the reversed house logo Contrast between the background and the house logo is crucial University letterhead and business cards are the only exception where the house logo appears in blue PMS 281 and gold PMS 874 UN W STATIONERY USE ONLY PMS 281 AND PMS 874 FOR ACADEMIC AND ADMINISTRATIVE PURPOSES BLACK PMS 281 PMS 329 REVERSED LOGO 100 PMS 329 BACKGROUND REVERSED LOGO 100 BLACK BACKGROUND REVERSED LOGO 100 PMS 281 BACKGROUND REVERSED LOGO 50 PMS 329 BACKGROUND REVERSED LOGO 50 BLACK BACKGROUND UNCW 20 BLACK BACKGROUND REVERSED L0GO 50 PMS 281 BACKGROUND UNCW 15 PMS 281 BACKGROUND UNCW 20 PMS 329 BACKGROUND CONTRAST BETWEEN THE BACKGROUND AND THE HOUSE LOGO IS CRUCIAL T R e e e e Download UNCW house logo www uncw edu logos CONTENTS PAGE gt WWW UNCW EDU BIG UNCW BIG 17 UNCW NAME AND LOGOS UNIVERSITY HOUSE LOGO AND UNIVERSITY OF NORTH CAROLINA WILMINGTON The UNCW house logo and University of North Carolina Wilmington must appear on the front or back cover of all university publications and advertisements including internal and external newsletters memos and invitations See page 38 for information about templates When reproduced in color the UNCW logo should always appear in the un
62. mation e g refreshments CONTENTS PAGE gt Y DARE TO SOAR 3 University F North Carolina Yllminglon Name of Reception for Name Example text Please join Department Name as we say goodbye to Name and wish him well in future endeavors Day Full Date Time Location Miscellaneous Information e g refreshments WWW UNCW EDU BIG UNCW BIG 42 TEMPLATES P gt Two sizes of printable UNCW invitations are available for download Each size is available in vertical portrait and horizontal landscape Adobe Acrobat Pro is required to use templates UNCW A2 Invitation is 5 5 inches x 4 25 inches and fits in an A2 square flap envelope UNCW A7 Invitation is 7 inches x 5 inches and fits in an A7 square flap envelope NOTE All outgoing invitations both internal and external must be approved by university relations before distribution Once you have downloaded and edited the PDF invitation forward the final PDF to OUR uncw edu with a subject line of APPROVAL Please allow 7 10 days for review If you would like an invitation package invitation RSVP card and envelopes fill out the project request form at uncw edu our PRINTABLE INVITATIONS 22 396 UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON You are cordially invited to attend a retirement party in honor of Joe Smith Thursday November
63. mittee is often faced with between highly qualified applicants Those stud taken full advantage of what their high schools better prepared more mature appealing cand you may have fulfilled your school s requireme to graduate early if you are not part of an e school program stay in high school and find yourself EXAMPLES PRIMARY COLOR EXAMPLES Admissions Profile Sheets Designed in PMS 329 and PMS 281 converted to CMYK EXCEL Overview Booklet Cover design using PMS 329 and a photo texture converted to CMYK UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE SECONDARY COLOR EXAMPLES CERTIFICATE IDEAL FOR RON i 09 enter the SUN Continue their studies through Summer via the certificate Program to enhance their bachelor s degree PROGRAM OVERVIEW The Business Foundations Certificate Program focuses on enterprises either for profit or non profit Organizations The graduate certificate in business foundations enhances all undergraduate majors by Providing core business skills COURSES BUS 512 Information Systems amp Technology BUS 559 Management Foundations BUS 540 Ma tketing Decision Making BUS 505 Financial Accounting BUS 525 Principles of MicroEconomics BUS 535 Corporate Financial Management APPLICATION DEADLINE IS DEC UTER s COMP EX i Overview MS Ms COMPUTER Program e 327 converted to CMYK find out more INFORMATION
64. mp4 for the most universal compatibility CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 69 70 UNIVERSITY EDITORIAL STYLE Because consistency and continuity in publications and other marketing materials are extremely important in the overall communications efforts of UNCW the following manual of style has been established for use in university publications UNCW style conforms with the widely embraced practices of today s academic public relations and news authorities on style Editorial style has to do with a set of judgments about what is grammatically correct consistency in punctuation capitalization and what usage is acceptable Is university capitalized when referring to UNCW How are academic degrees abbreviated Is fall semester capitalized The UNCW editorial style does not apply to monographs scholarly research journal articles faculty written books or articles dissertations or the like The UNCW writing style is accepted for UNCW s communications such as brochures catalogues flyers newsletters posters university relations publications social media and press releases Any element in question will fall by default to the rules and regulations of the Associated Press Stylebook and Libel Manual and Merriam Webster s Collegiate Dictionary ABBREVIATIONS The first mention of any organization firm agency or group should be spelled out If the organization s name is not well known
65. nd processes please visit the content manager website www uncw edu web The UNCW s website is a critical tool for informational and marketing purposes and is a key conveyor of the university s image It should be readily apparent to users that each page of the site is associated with the University of North Carolina Wilmington and a professional and consistent look and feel must be maintained throughout the university s Web pages UNCW s Office of University Relations is responsible for general oversight and organization of content for the university website We work closely with UNCW Information and Technology Systems and the campus webmaster to develop and maintain standards of style throughout the pages of the website University relations also assists UNCW Web content contributors in developing their messages and presenting information on divisional or departmental websites to ensure that visitors enjoy a smooth navigation experience and readily find the information they need The Campus Web Resource Policy ITS 200 12 requires UNCW Web pages to comply with minimum standards and guidelines These standards apply to all new or redesigned websites except for personal Web pages that are hosted on the people uncw edu or students uncw edu Web servers UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE ITS approved content management software Adobe Contribute must be used to maintain UNCW Web pages This h
66. ne number at at least days prior to the event For publications This publication is available in alternative format on request Departments need only provide alternative format documents after a request is made However a plan to provide information in alternative format must be in place so that the requestor can receive the document within a reasonable period of time Required university reports such as Campus Crime Report must have alternative formats ready upon request PRINTING COPYRIGHT REGISTRATION Most publications recruitment brochures calendars of events newsletters marketing literature do not need a copyright registration Information on copyright law and registration is available from the Office of the General Counsel phone number 81 82 LEGAL REQUIREMENTS NORTH CAROLINA STATE PUBLICATIONS CLEARINGHOUSE North Carolina state government agencies are required by law G S 125 11 to deposit multiple copies of their publications with the North Carolina State Publications Clearinghouse of the State Library of North Carolina Randall Library is one of the depository libraries which is designated to receive and maintain state publications and make them available to the public Definitions Document means any printed document including any report directory statistical compendium bibliography map regulation newsletter pamphlet brochure periodical bulletin compilation or regi
67. ng to two or three points higher than the type size if your type size is 12 pt set your leading at 14 or 15 pt Leading in headlines display type introductory paragraphs etc may vary Consistent use of typefaces is the most important element in establishing a unified style for UNCW publications and other print and digital media The primary print typefaces are Palatino a serif font and Helvetica a sans serif font Both fonts are available from various font houses in the recommended OpenType format OpenType is a cross platform file format that is compatible on both Apple and Windows computers If you do not have access to these typefaces you can substitute with the following FOR PALATINO Times Times New Roman Utopia Minion Pro Georgia FOR HELVETICA Arial Calibri Myriad Pro Verdana PALATINO STANDARD FAMILY Shown in 10 pt type Palatino Light Palatino Light Italic Palatino Roman Palatino Italic Palatino Medium Palatino Medium Italic Palatino Bold Palatino Bold Italic Palatino Black Palatino Black Italic 30 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE gt PALATINO STANDARD AND HELVETICA NEUE FAMILIES HELVETICA NEUE FAMILY Shown in 10 pt type Helvetica Thin Condensed Helvetica Thin Condensed Oblique Helvetica Light Condensed Helvetica Light Condensed Oblique Helvetica Condensed Helvetica Condensed Oblique Helvetica Medium Condensed Helvetica Medium Condensed Oblique
68. ng you need to stay away from the outer 20 percent of the screen or the words may be cut off by the viewer s television Observe legal broadcast standards Do NOT use pure white or pure black as your background color Instead of using white use a 10 percent gray it will still look white to the broadcast viewer and be much closer to the maximum legal limit Along the same lines don t use pure black There is a 7 percent threshold for black Instead use a 90 percent gray Note These limits are set by the FCC and we are liable for fines or damages if we do not comply P WWW UNCW EDU BIG UNCW BIG 67 MEDIA PRODUCTION CONTENT e Avoid using small textures as they will cause an interference pattern e Example of a good bulletin Advertise your UNCW event on the CHWK Network The on campus cable channel 78 and residence halls cable channel 77 Email your PowerPoint to chwk uncw edu For more information contact the Media Production Department 910 962 7224 Audio Submissions e Email an mp3 file to uncwtv uncw edu The mp3 must be smaller than 5MB Video submissions e Contact chwk uncw edu to make arrangements for submission or delivery VIDEO CANNOT BE EMAILED Make the video yourself Create shoot and edit the video yourself using software such as iMovie of Final Cut then export it to an MPEG 2 file Or convert your existing DVDs tapes etc to MPEG 2 using software designed for the task
69. ngton plays a critical part in the university s identity and when used in conjunction with a college school or department results in a positive identification for all units within the university The UNCW house logo or the UNCW logo see page 16 must be on all printed and digital video materials For materials whose size may preclude the use of the full name pens space limited ads etc contact university relations On formal documentation such as diplomas transcripts and contracts the legal name of the university The University of North Carolina at Wilmington is required Please note that this designation is used in limited situations Please contact university relations for clarification First reference to the university in a publication with internal and or external audiences University of North Carolina Wilmington Second reference to the university in a publication for external audiences UNC Wilmington or the university External audiences include the community local regional and beyond prospective students and their parents legislators donors media higher education faculty and staff at other institutions and vendors Those outside the university may not know what the initials UNCW represent and therefore usage can lead to confusion and a missed opportunity to fully communicate the value of the university through the use of its name Second reference to the university in a publicat
70. ns that indicate university ownership sponsorship or participation Use must be in accordance with any other applicable university policy such as that regarding websites UNCW BIG WWW UNCW EDU BIG UNCW UNCW HOUSE LOGO UN W UNIVERSITY of NORTH CAROLINA WILMINGTON UNCW LOGO UNCW UNCW LETTERS SEAHAWK SPIRIT LOGO BASEBALL W SAMMY C HAWK gt CONTENTS PAGE The UNCW house or UNCW logo must be on all materials For materials whose size may preclude use of the full name e g pens space limited ads etc contact university relations UNCW HOUSE LOGO UNCW s house logo is critical to the university s visual identity and is the university s official identifying mark The logo is used for academic and administrative purposes and must be used in its specified dimensions It is trademarked and therefore cannot be redrawn reconfigured modified or altered in any way It is not appropriate to stretch the logo to fit in a space to add outlines or shadows to the image to change colors or to remove any of the letters UNCW and replace them with another image letters or word All UNCW house logos must be reproduced in the university s official PMS colors in established combinations When reproduced in color the house logo should always appear in the university s signature color teal PMS 329 Acceptable secondary colors are blue PMS 281 black or white for reverse outs on dar
71. nternally Decrease workload on units Ensure units are maximizing the impact administrative staff SWOOP the weekly faculty staff newsletter Orp ewe edut bovin coc t CO Ou Woot Vecte P aonan Onf V dor Mace Rowe Pie ore Oas r y NCWTH CAROLINA WILMINGTON X SECTION 1 Headline Headline Headline Headline Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Cony Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Headline Headline Headline Headline Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy NEWS amp NOTEWORTHY Headline Headline Headline Headline Copy Copy Copy Copy Copy Copy Cony Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Headline Headline Headline Headline Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Copy Headline Headline Headline Headline Copy Copy Copy Copy Copy Copy Copy Copy
72. oduction such as printing Image n is the amount of image detail O nly J MR editi CONTENTS PAGE gt WWW UNCW EDU BIG gt UNCW BIG 33 PHOTOGRAPHY gt BEST PRACTICES 34 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE gt BRAND IDENTITY GUIDE gt BRAND IDENTITY GUIDE UN W UNIVERSITY of NORTH CAROLINA WILMINGTON 7 UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON A CONTENTS PAGE gt WWW UNCW EDU BIG gt UNCW BIG 35 36 STATIONERY p gt BUSINESS CARDS UNCW stationery is only available to faculty and staff Printing services makes it easy to submit your business card letterhead and envelope orders e Log into UBusiness using your UNCW email address and password e Click on the SeaPrint link e Follow the step by step ordering instructions in the SeaPrint User Manual Once you have filled in all the required information you will be able to soft proof your business cards letterhead stationery and envelope orders in real time by clicking the Preview button PLEASE PROOF CAREFULLY and make any needed corrections The printed item will be produced just as the proof on the SeaPrint order page appears If your business card or stationery does not fit within the provided templates you will need to create a custom order by submitting a Request for Printing Services form You can retrieve the form from UBusiness These orders will be processed and p
73. page 82 Visit www uncw edu OUR and click Discuss needs with OUR OUR Department contacts printing services for estimate and production timeline Department provides materials text images etc to OUR Department returns proof maximum of 2 to OUR OUR starts design process OUR send approved project files to vendor for production OUR sends proof maximum of 2 to department OUR sends final PDF files to department 12 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE WEB NEWSLETTER PROJECTS Visit www uncw edu OUR Meet with OUR and click to determine needs OUR submits criteria Graphic design to ITS to initiate creates custom template production background template Once client has gone through the newsletter 6 approval process only steps 6 through 8 will apply for subsequent newsletter releases See page 9 for OUR 8 menu of suggested lead times Client content manager Umbraco training Client creates content in test environment Content must be approved by OUR before release Code released for newsletter dissemination via Outlook CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 13 5 UNCW NAME AND LOGOS Cm Sue bi T x a UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE UNIVERSITY NAME The consistent use of the name University of North Carolina Wilmi
74. pear in UNCW s primary color teal PMS 329 black for one color printing or white on dark backgrounds Graphic filters such as drop shadows bevels 3 D effects etc cannot be applied to the DTS logos When placing text or the house logo next to a DTS logo a minimum one half inch space around the entire mark must be maintained For use on official university merchandise submit artwork to the Office of University Relations for approval Upon approval contact the UNCW licensing office for a list of approved vendors uncw edu licensing As a secondary element use of the DTS logos should be reflected appropriately in any design Do not use it in close proximity to other logos including the UNCW house logo CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 25 Consistent use of this guide s color palette in your communications creates a strong association with the university PMS 329 Seahawk Green teal PMS 281 Seahawk Blue PMS 120 Seahawk Gold PRIMARY PRINT COLOR PALETTE The official colors of UNCW are the teal of the ocean the gold of the sand and the navy of the deep ocean Teal should appear on all communications that use color Secondary colors allow for variations of our official colors when more or less contrast is needed between a set of colors Support colors are accent colors and should never be the dominant color palette in a design PMS Pantone Matching System CMYK cyan magen
75. philosophy and religion departments DATES Spell out the name of a month when it stands alone or with the year only When a month is used with a specific date abbreviate only Jan Feb Aug Sept Oct Nov and Dec Put a comma before and after the year when used with month and date but do not use a comma when a time period is expressed with month and year e The celebration will be held in February e The events of February 2007 are recorded in this paper e The events planned for Dec 31 2006 should be interesting e January 2007 was a rainy month Always use Arabic figures Don t use st nd rd or th e Dec 31 not Dec 31st Use 2006 07 not 2006 2007 with an en dash Spell out references to centuries and decades e eighteenth century sixties In decades identified with their centuries use figures and omit apostrophes 18605 19305 EMAIL The word email is not hyphenated When transferring email copy to publications make sure quotation marks and apostrophes are converted from straight quotes and which are used to designate inches and feet to smart quotes and and make sure all hard returns are removed within paragraphs CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 73 74 UNIVERSITY EDITORIAL STYLE FRESHMAN SOPHOMORE JUNIOR SENIOR Lowercase except at the beginning of a sentence HYPHENATION Use a hyphen to connect two or more words used as a modifi
76. programs Questions regarding program access may be directed to the Compliance Officer UNCW Chancellor s Office 910 962 3000 Fax 910 962 3483 e UNCW is committed to will provide equal educational and employment opportunity Questions regarding program access may be directed to the Compliance Officer UNCW Chancellor s Office 910 962 3088 Fax 910 962 3483 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE For employment advertisements e UNCW is an equal opportunity affirmative action employer Minorities and women are particularly encouraged to apply e UNCW is an equal opportunity affirmative action employer e EEO AA Employer For advertising campus events e An EEO AA Institution ADA STATEMENT The following statement about program accessibility should be used on advertisements brochures and flyers publicizing events to which the general public is invited Publications should include the TTY Relay number 1 800 251 5325 e f you are a qualified individual with a disability and desire assistive devises services or other reasonable accommodations to participate in this activity or program please contact name office at phone number during the business hours of 8 a m to 5 p m to discuss accommodations at least days prior to the start of the program or activity CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG e Accommodations for disabilities may be requested by contacting name pho
77. r sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet consectetur adipisicing elit sed do erusmod tempor incididunt Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum pariatur sint occaccat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum CONTENTS PAGE wWW UNCW EDU BIG UNCW BIG 47 48 TEMPLATES gt These guidelines apply to email messages sent from university owned computers and mobile devices using Outlook Entourage or Outlook Web Access through the university Microsoft Exchange Server Of primary concern are external communications with business partners vendors and the community because email signatures can be a tool to project a positive image and branding message for UNC Wilmington The format of one s email should be professional in terms of signature and other formatting Email signatures should follow certain guidelines to fit with the overall branding initiative at UNCW As such the style of address tone spelling grammar and punctuation of all messages should reflect the standards of formal business communication Use of images in email signatures is limited to official UNCW indicia such as the UNCW house logo or Seahawk logo Any questions regarding these guidelines sho
78. rCollins U S News amp World Report Capitalize the following when the complete title is used lowercase on second reference e Agencies Committees e Boards e Programs e Course titles e Named or distinguished professorships e Named scholarships awards e The word room when used to designate a location e Titles of campus activities e All words except articles conjunctions and prepositions in the titles of books and plays e Words designating specific geographical regions UNCW BIG j WWW UNCW EDU BIG j gt CONTENTS PAGE Lowercase the words division school department office committee board college etc on second and subsequent abbreviated reference Lowercase city of Wilmington and state of North Carolina except when referring to the city s or state s government or in legal contexts calling for a corporate name e The governor of the state of North Carolina attended the event e UNCW received a grant from the State of North Carolina and the City of Fayetteville COMMAS Use commas to separate elements in a series but do not put a comma before the conjunction in a simple series e The flag is red white and blue e He would nominate Tom Mary or Carol Put a comma before the concluding conjunction in a series when there is more than one conjunction in that series e We invited professors from the biology English and
79. ral verb The university hopes to more than double Faculty as a singular group its enrollment BON e Faculty meaning individual members STATES The geology faculty meets regularly with other science faculties Postal ZIP code abbreviations for states should not be used when abbreviating a state name in text copy Use the The faculty sometimes discuss the issue among themselves abbreviations accepted by the Plurals of Latin and Greek words take Associated Press plural verbs e Calif Minn Wis S D e data are can be singular or plural instead of CA MN WS SD but plural is preferred media are phenomena are curricula are Eight state names are not abbreviated Alaska Hawaii Idaho lowa Maine A number of takes a plural verb the Ohio Texas and Utah number of takes a singular verb Do not try to extend this rule to other nouns it works The District of Columbia is treated like only for number Amount refers to the a state quantity of something and is always singular Washington D C is the nation s capital 2 g compound subject joined by and takes a SUBJECTS VERBS AGREEMENT pural verb A compound subject joined by or takes a verb that agrees with the subject The pronoun none can take either a closest to the verb singular or plural verb When none means not one or no one it takes a Use a singular verb after each either
80. ransfer Application Admissions UNCW LINKS TO COMMERCIAL WEBSITES In order to link to a commercial organization s website the content manager must demonstrate the following e The organization has an active role in service delivery to the university e The link is functioning as a means of acknowledgement to organizations that facilitate the university s mission through financial support or gifts in kind or e The links are used in a compilation of hyperlinks which provide reference information and or contribute to the university s mission In this situation the following disclaimer should be included above or below the list of links The links provided on these pages are intended to acquaint the users of this site with information services and organizations at UNCW online and in the local community UNCW is not responsible for the content or maintenance of linked sites and cannot vouch for the accuracy of information or material contained thereon Note Advertising and links to pages that directly sell products are not permitted on university Web pages including personal Web pages CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 55 56 WEB PAGES gt MULTIMEDIA AUDIO VIDEO INTERACTIVE FLASH Audio and video files in any format either for download or streaming should not be placed on the main UNCWWEB server due to disk space limitations Rather these files should be placed on the UNCWMED
81. raphics Many email clients and mobile devices block the appearance of images Images can also exponentially increase the size of email inboxes For those with inbox size limits this can be problematic SAMPLE SIGNATURES 1 Frederick S Smith Director Office of Admissions University of North Carolina Wilmington 910 962 5555 smithfs uncw edu uncw edu admissions Follow us facebook com uncwilmington twitter com uncwilmington NOTICE Emails sent and received in the course of university business are subject to the North Carolina Public Records Act N C G S 132 1 et seq and may be released to the public unless an exception applies Andrew Smith Ph D Associate Professor and Chair Department of Biology and Marine Biology University of North Carolina Wilmington 910 962 5555 smitha uncw edu uncw edu bio NOTICE Emails sent and received in the course of university business are subject to the North Carolina Public Records Act N C G S 132 1 et seq and may be released to the public unless an exception applies CONTENTS PAGE wWW UNCW EDU BIG UNCW BIG 49 WEB PAGES gt GUIDELINES AND POLICIES UNCW CONTENT MANAGER COMMUNITY Visit Web Publishing on the UNCW website at www uncw edu web for information about SkillPort online content manager training forms policies and best practices for Web content management at UNCW WEBSITE PROJECTS For more information about website project resources guidelines a
82. re an apostrophe to avoid misinterpretation e She earned all A s REMINDER It s ALWAYS means is the pronoun possessive is its with NO apostrophe The university celebrated its golden anniversary CONTENTS PAGE WWW UNCW EDU BIG UNCW BIG 71 UNIVERSITY EDITORIAL STYLE CAPITALIZATION The university style is basically downstyle This means in general avoid unnecessary use of capitals Sentences read more smoothly if the eye isn t stopped by frequent capitals Academic departments administrative offices and facilities of UNCW are capitalized when the complete and official designation is used They are lowercase on second reference e Division of Student Affairs e the division e Department of Film Studies e Warwick Center e the center e geology department Lowercase fields of study except when a proper noun is part of the name e biology e English Formal titles denoting scope of authority professional activity and the like are capitalized when they immediately precede a e Dean Harriet Hobbs e Chancellor Frank Tunik Occupational descriptions should be lowercase e psychology professor Joseph Smith Lowercase academic degrees e bachelor s master s doctorate Capitalize official names of organizations and major historical events Some organizations have unusual capitalizations or typography follow their individual usage e g Harpe
83. res to enhance the learning environment or transpose tapes to digital quality for professor archives COMMUNITY Media production programs much of The Learning Network which is a consortium between New Hanover County Schools UNCW and Cape Fear Community College It is designed to meet the informational and cultural needs of the viewers of SENC It broadcasts on Time Warner Cable Charter Cable and is distributed into thousands of homes in the SENC region Media production also produces quality educational documentaries that screen on networks including PBS They co produce the program The World at Large which airs statewide Their most popular documentary The Marines of Montford Point is currently being broadcast on PBS stations from coast to coast FOR MORE INFORMATION The media production website features live simulcasts of the CHWK Network there are also archives of special events and UNCW original programming produced by the department Visit uncw edu tv 64 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE WWW UNCW EDU TV TLN THE LEARNING NETWORK The Learning Network of the Cape Fear TLN station broadcast on channel 5 in New Hanover County with the exception of Carolina Beach where it is broadcast on channel 12 THE CHWK THE SEAHAWK NETWORK The CHWK is a closed circuit cable channel on the UNCW cable network broadcasting to the rooms of 4 000 residential students and to displays in public areas It is
84. rinted at a higher cost than template orders UNC W UNIVERSITY of NORTH CAROLINA WILMINGTON STEVEN M BARRETT Assistant Manager Production Manager rinting Services 601 SOUTH COLLEGE Roap WILMINGTON 28403 5610 TEL 910 962 3423 Fax 910 962 7118 barretts uncw edu UNC W UNIVERSITY of NORTH CAROLINA WILMINGTON GENE SPEAR Project Specialist Customer Service Representative Printing Services 601 SOUTH COLLEGE ROAD WILMINGTON 28403 5610 TEL 910 962 3289 Fax 910 962 7118 speare uncw edu Color options for business cards letterhead and envelopes are also available in PMS 329 teal PMS 281 blue Black PMS 874 and PMS 281 as shown here Contact Printing Services Customer Service for assistance 962 3289 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE gt LETTERHEAD ENVELOPES UNC W UNIVERSITY of NORTH CAROLINA WILMINGTON E UNCW UNIVERSITY of NORTH CAROLINA WILMINGTON OFFICE OF THE CHANCELLOR 601 SOUTH COLLEGE ROAD WILMINGTON NORTH CAROLINA 28403 5931 AND CRIMINOLOGY COLLEGE of ARTS AND SCIENCE 601 SOUTH COLLEGE ROAD WILMINGTON NORTH CAROLINA 28403 5978 TEL 910 962 3420 Fax 910 962 7385 CONTENTS PAGE wWW UNCW EDU BIG UNCW BIG 37 TEMPLATES gt POWERPOINT UNCW COLUMN POWERPOINT To maintain a consistent look for audiences a series of
85. shown on channels 77 1 and 77 2 in digital HD UNCW staff manage the channel which utilizes student employees and interns for daily operation It broadcasts a student produced news program called TealTV student video productions motion pictures educational programming and university events Additionally the channel serves as an outlet for campus emergency information and weather reports Any students faculty and staff wishing to post video audio graphics messages artwork music and announcements are welcome to do so NEW MEDIA Media production is committed to innovation We believe that media should be touchable interactive and available to anyone anywhere We average more than 1 000 visitors per live event CONTACTS Media production resides within the Office of University Relations OUR uncw edu Dustin Miller director 129 Leutze Hall 910 962 4082 millerdh uncw edu Jesse Bradley 249 Leutze Hall 910 962 7001 messinah uncw edu NOTE All video productions that represent or market the university to external audiences must be approved by media production before distribution Please contact millerdh uncw edu at the beginning of your project so media production has an understanding of your anticipated timeline so they may turn your request around in a timeframe that suits your production goals CONTENTS PAGE WWW UNCW EDU BIG gt UNCW BIG 65 MEDIA PRODUCTION gt CONTENT SUBMITTING CONTENT TO TH
86. ster regardless of whether the printed document is in paper film tape disk or any other format G S 125 11 6 A state publication means any document prepared by a State agency or private organization consultant or research firm under contract with or under the supervision of a State agency Provided however the term State Publication does not include administrative documents used only within the issuing agency documents produced for instructional purposes that are not intended for sale or publication G S 125 11 6 Deposit of items When a print or digital publication is produced by a State agency the agency must submit both paper and digital formats within 10 days of issuance to the North Carolina State Publishers Clearinghouse Quantities to send Print publication for sale 5 copies Print publication not for sale 10 copies Publication digital only 1 digital copy Publication both print and digital send 1 digital and appropriate number of print copies as stated above Publications only distributed through the agency s website send digital publications to sInc digitaldocs ncdcr gov or request access to the clearinghouse s Dropbox Printed publications are usually created in a digital format and then printed Even if the publication is not distributed digitally the State Publications Clearinghouse would like a digital file of each publication to be add
87. t managers to ensure accessibility Text Content managers should use the pre designated UNCW styles that is typefaces point sizes and colors available in the templates using Adobe Contribute software To comply with ADA policies and the functionality of automatic readers content managers need to use the headings in the consecutive order in which they are listed in the styles area UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE The use of the styles for typography helps ensure that UNCW s webpages will be consistent when viewed on a computer with a Web browser or with a handheld device and when printed Note These specially designed styles permit visitors to increase or decrease the display size of the text in their browsing software per their vision needs This increases the ADA accessibility and functionality of UNCW Web pages Tables and charts The use of tables as charts that is tables that use columns and rows to organize text content requires an extra step on the part of the content manager to ensure that this information is appropriately ADA accessible Specifically the content manager must specify a header row to ensure the rows and columns are read in an understandable order by screen readers Page titles Web page titles follow this convention Page Department Division UNCW Start from a specific description of your page and progress to the more general description e For example T
88. ta yellow black RGB red green blue and HTML hexadecimal values are assigned to each official color For process printing CMYK values are PMS 329 C 100 M 0 Y 46 K 46 PMS 281 C 100 M 55 Y 0 K 65 PMS 120 0 M 6 Y 56 K 0 For those working in programs that support RGB and hexadecimal color values the following values should be used PMS 329 0 G 112 115 5281 0 51 102 PMS 120 249 G 227 B 127 PMS 329 006666 PMS 281 003366 PMS 120 f3e389 For textiles the closest suggested matches are PMS 329 18 4728 PMS 120 112 0736 PMS 281 19 3864 UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE teals blues golds blacks neutrals yellows and oranges greens SECONDARY COLORS 100 SOLID 50 TINT PMS 325 056 MO Y26 KO 8143 6197 B194 PMS 284 C58 M23 YO KO R130 G165 8214 PMS 123 CO M24 Y94 KO R239 6194 B46 RICH BLACK C45 M25 Y25 K100 R18 G21 B24 PMS 327 6100 MO Y44 K17 RO 6134 8135 PMS 301 C100 M45 YO 18 R7 G93 8153 PMS 125 CO M34 Y100 K30 R171 6132 B27 WARM BLACK C40 M40 Y30 K100 R21 G17 819 PMS 322 C100 MO Y33 K35 RO 6113 8125 PMS 308 C100 M25 Y25 K47 RO 683 8105 PMS 874 CO M25 Y55 K35 R168 6142 895 COOL BLACK C65 M20 Y20 K100 RO G21 B26 SUPPORT COLORS 100 SOLID 50 TINT PMS 7506 05 M14 Y43 KO 8237 0218 8178 PMS 131 C10 M47 Y100 KO 8206 6146
89. te Time a m p m Location Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructionsSpecial instructions if needed Special instructions if needed DARE TO SOAR TALKING SAMMY Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text GO SEAHAWKS Sample text You are cordially invited to a retirement party in honor of Name of person or recipient Additional text if needed Day Full Date Time a m p m Location Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed Special instructions if needed DARE TO SOAR II DARE TO SOAR University F North Carolina Wilmington Name of Reception for Name Example text Please join Department Name as we say goodbye to Name and wish him well in future endeavors Day Full Date Time a m p m Location Miscellaneous Infor
90. to be constructed with a slash using a hyphen as well to clarify note that the form is an exception to Associated Press style which was developed for newspaper typography Convert to decimals whenever practical e 4 3 16 should be 4 1875 UNCW BIG j WWW UNCW EDU BIG CONTENTS PAGE PERCENT In general use the word percent However Avoid courtesy titles such as the symbol can be used in scientific Mr Mrs Miss Ms technical and statistical copy Following AP style Dr is used as a QUOTATION MARKS WITH OTHER courtesy title with regards to a medical PUNCTUATION doctor UNCW follows this style and Dr is not used as a courtesy title for the holders Place a comma or period inside the of doctorates quotation marks The semicolon and colon are placed outside the quotation marks Professor is never abbreviated The title Place question marks or exclamation doctor is generally abbreviated however marks inside or outside quotation marks avoid it when its use is not critical to the depending on the quote subject of the text e Did the dean say The committee will Titles and in most cases first names meet this afternoon should be dropped on second reference e The dean asked Will the committee and thereafter Exceptions are familiar and meet in Cameron Hall frequently used occupational titles such as coach or chancellor TITLES Capitalize a title before a person s nam
91. to ensure that this style guide and important legal marketing and compliance requirements for Web pages are addressed including accessibility for disabled visitors and Payment Card Industry PCl Data Security Standard compliance for e commerce transactions UNCW BIG WWW UNCW EDU BIG CONTENTS PAGE Contracted work to be hosted on UNCW Web servers Web pages developed by non university personnel such as Web design contractors for use on UNCW Web servers must not include references or hyperlinks to the contractor Exceptions may be made when a vendor provides an exclusive service to the university Contact the campus webmaster for details All contracts or agreements for outside design services must require that pages and related materials HTML graphics multimedia etc hosted on UNCW servers become the sole property of UNCW Vendor hosted websites If it appears that UNCW might be responsible for the content or maintenance of a vendor hosted website but is not the site s homepage should display the following sentence This website is provided as a convenience program or public service The operator and or users are solely responsible for the content UNCW neither contributes to nor maintains website content Vendor hosted websites with UNCW in the domain name Vendor hosted websites that include UNCW in their domain name uncwtickets com should contain specific elements that i
92. tterhead 37 UNCW Logo 37 10 TEMPLATES POWERPOINT u p u ua rt Eres 38 Electronic Invitations iipasi a uu L Sus 40 Printable Invitati6 fS u uu u uuu uuu a uuu 42 Newsletters un ER 44 Email MEMOS nae 46 Email Signatures esses 48 11 WEB PAGES Guidelines and Polices 50 Content Manager Community 50 Web Projects issue 50 Responsible Use of Electronic Resources POIICY u u u ae 51 Design Options L 52 Content a esce ede kunash one ee dee engan quita Bs 52 ice umasa Nur emere 52 Reproduction of Copyrighted Material 54 Americans with Disabilities Act 54 Links to Commercial Websites 55 Multimedia aes cvs dne e enisi 56 Color and LOGOS tct eee cres 56 Contracted Work and Vendor Hosted Websites 56 Hand held 58 5 iere Ehren eere 58 Social Media and Social Software 59 Helpful Links l lu u uu uuu tup as 59 12 13 14 15 16 SOCIAL MEDIA crit eet 60 Registering Accounts 60 MEDIA
93. uld be directed to the Office of University Relations at OUR uncw edu EMAIL SIGNATURES SIGNATURES SHOULD USE Plain text format to easily accommodate all types of users Consistent font teal and size for all parts body header and signature A pipe in bold to separate items WHAT SHOULD BE INCLUDED IN AN EMAIL SIGNATURE Name Job title department University of North Carolina Wilmington Telephone and or fax numbers using periods not dashes Email address website address Optional Links to university related Facebook or Twitter accounts Standardized legal disclaimer NOTICE Emails sent and received in the course of university business are subject to the North Carolina Public Records Act N C G S 5132 1 et seq and may be released to the public unless an exception applies UNCW BIG WWW UNCW EDU BIG gt CONTENTS PAGE WWW UNCW EDU UNCWTEMPLATES WHAT SHOULD NOT BE INCLUDED IN AN EMAIL SIGNATURE e Colored text other than teal e Background images or stationery e Large or complicated fonts e Personal quotes Refraining from the non standard typefaces and HTML may use of quotes or epigraphs is best not translate well across email clients practice for professional communications It is important to avoid the potential confusion of external audiences assuming a particular statement represents the university s official slogan ideology or brand promise e Images clip art g
94. versity may make statements on behalf of the university e Any inquiries from media representatives received by university employees requesting information or comment from them as to the university s statement or position regarding a matter must be directed to OUR Athletics information e Information relating to student athletes coaches and staff in the Department of Athletics is the responsibility of sports information and the associate athletic director for communications University news releases Although individual departments may draft their own press releases all media releases media advisories and plans for press conferences must be reviewed approved and distributed by OUR prior to dissemination Exceptions are those releases prepared and disseminated by the Department of Athletics Other colleges schools departments or offices may not independently release information to the news media Personal expression UNCW employees and students may always choose to speak with representatives of the media in order to express their personal position or opinion but they do not have to do so If they do so they are requested to clarify and distinguish that it is a personal opinion when doing so and that they are not giving it by virtue of their position at the university As a courtesy employees are strongly encouraged to inform OUR when they have spoken with a media representative but are not under any obligation to
95. y PDF Adobe Contribute License Information Setting up a Manual Contribute Connection PC PDF Setting up a Manual Contribute Connection Mac PDF Web Content Manager Community FOR TECHNICAL ASSISTANT Contact TAC uncw edu or 910 962 HELP 4357 WEB CONTENT MANAGER TRAINING 1 Log in to mySeaport 2 Click SkillPort CBT 3 Click Catalog UNCW Custom Content Repository UNCW Content Manager Training P WWW UNCW EDU BIG UNCW BIG 59 SOCIAL MEDIA gt GUIDELINES Types of University Related Social Media Accounts e Institutional accounts represent the official university social media communication venues Such sites are created and managed by the Office of University Relations administrators No additional administrators outside university relations can be added without the written permission of the executive director of OUR or her designee e University recognized departmental unit accounts represent official university units and have full time university employees assigned to administer the account University units associated with a recognized account are responsible for the content It is the responsibility of the account administrator to oversee the content and dialogue e Student organization accounts represent student organizations that are affiliated with the university and or choose to incorporate the university s visual identity standards in their social me

UNCW Brand Identity Guide. - University of North Carolina Wilmington

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