Google Analytics™ book - San Jose State University
Contents
1. 100 31 Keywords ate important for getting visitors to your webpage Like on the last page your webpage is going to get visitors from search engines and you will be able to see what their results ate if they come from Google com In this case for the SJSU Quidditch webpage you are able to see what people typed into Google in order to find the webpage People usually type in SJSU quidditch ot San Jose state Quidditch or another form of the same thing By doing typing this into Google they were able to find the San Jose Quidditch webpage I hat means that the webpage has the important keywords within the first few lines of its page so that the search engine can find those words Keyword None i sjsu quidditch san jose state quidditch http sisuquiddich webs com quidditch san jose state san jose quidditch how to join the quidditch team quiddich san jose state guidditch san jose state university road to revolution worksheet If you want to see if people can find your site otherwise try typing in some keywords into Google and see if your webpage pops up If your webpage is shown then your webpage is doing its job If your webpage doesn t show up then you should add a few keywords to the top of your webpage The only exception to this rule is if your webpage is too new to be seen New webpages will take a little while to start showing up on Google Be patient Go on vacation and by the time you 39 come back it should wo2. 85 23 Figure 1 17 The chart shows the number By going to Visitors gt New vs Returning you will be able to see the number of visits your OO SE Ear SET SES lt vebpage has received the number of people who have visited your website more than once and what who ate new to the webpage percentage of your total page views was returning viewers and what percentage was new viewers You can see this particular information in different formats by pressing one of the five different views on the webpage This is located at the top of the chart on the upper right side You can view it as a table a graph pictured performance bar graph comparison graph and pivot You can use this in order to figure out how many people are genuinely interested in your webpage enough to visit it more than once In some cases a new visitor may find your webpage so intriguing that they come back a second time for another glance What your webpage should do is make them want to come back to visit time and time again for the latest news Don t forget to factor in that there will always be a couple of people who were trying to find a different webpage and accidentally landed themselves on your page They re still counted by Google Analytics even though they aren t interested 19 Visits 264 visits used 2 languages Site Usage Visas 264 Goal Set 1 New Visits 85 23 Pages Vis 1 36 Avg Time on Site 00 01 27 file Bo
3. Like all things Google one must go and log into an account in order to access Googles webpage So to start off go to http www Google com analytics and sion in using your Gmail account If you do not have a Gmail account create one After that come back to this page and log in using your Google Gmail account Now click up Sign Up Now under the Login button After you click Sign Up you will be asked to confirm that you want to create a new Google Analytics account You should click sign up again in order to confirm this 10 In order to sign up for Google Analytics you have to fill out some information regarding your account and webpage At this point you should have your webpage s URL name handy Put your webpages URL in the box After that you should pick your accounts name Generally the name of your webpage would suffice For example if your webpage is livejournal com you can use Livejournal for your Account name Insert what Time Zone and Country you are in into the following box That way everything that it reports to you is in the correct time zone Otherwise it might report to you statistics as if you were living on the East Coast 3 hours to West Coast time If you are living in California the correct time zone that you want is Pacific Time After having completed this step push continue and move onto the next section that asks for your Last Name First Name and your Country Territory again Thi
4. access type you want them to have They can have either only reports 3 a Te A AT TA OF account administrator Reports will only allow the user to see the data An administrator can on page change the profile information edit options and view reports ML eee Main Website Profile Information Website URL hiipursjsudquidd ch webs com Default page 7 index html Time zone LE GMT 07 00 Pacific Time Exclude URL Query Parameters E Commerce Website No Site Search I Dont Track Site Search currency displayed as US Dollar USD Users with Access to Profile F2 User Email Address Full Name User Type meganchan icomcasinet Mango Chan Administrat 13 Namet Reports status Visits Avg Time on Site Bounce Rate httip mmrobitussin webs com UA 21591343 2 mmrobitussj af 2 00 00 00 100 00 Check the statu of pour account information ntip isjsuquitlti W sjsuguidditch webs com View report F9 17 Find profile Add Website Profile User Manager Checking that your webpage is reporting information is about as easy as understanding a stop ISTAT G U RSR Rte SET ETAT light of your account and where to go to view all the information in your report e A green check mark means that your page is reporting information Eipure MMS The Tere e A clock means that Google Analytics is waiting for data shows the different signs that e A yellow yield sign means that the
5. s host file Google Inc 127 0 0 1 www Google analytics com This should take care of people seeing you on Google analytics There are also other ways of going about blocking Google analytics and the easiest way to find out is to check online 35 AO e Why is all this information necessary This information is quite necessary for both you and your business Through Google Analytics you can learn where your customer base lives and what sort of computers they have By knowing what sort of computers and browsers they use you can adjust your webpage to fit the needs of your clients Some of the information that you can set up is not completely necessary for everyone s well being but can be at least interesting For example the general business does not need to know if people are looking at their webpage on a phone or an iPod However it does prove to be interesting to know because some webpages have a different version of their webpage designed for small cellphone screens Therefore the information on Google Analytics is good for your business and is also sometimes just interesting to read e Is this an invasion of privacy Ah So we re bringing ethics into this are we Well yes it could be considered an invasion of privacy but it is legal to use Google Analytics With its ability to look at what city the visitors are coming from and even down to what service provider the people are using it could help pinpoint roughly
6. Operating System Home visits Weds Operating System cos nbution ta botat isdlg i ess 143 4 44 33 71 M Macintosh 39 3371 13 4 92 if 3 03 J 1 14 0 76 56 44 Figure 1 23 Shows the different types of This page actually has a purpose other than being a bit cool to look at As you can see the operating systems that your users have main operating system is Windows while other operating systems include Macintosh Macs and a small minority of cell phone operating systems An operating system is the system that runs your computer For example when you buy a Mac the layout of the entire computer is different than that of a PC personal computer which generally runs Windows for the average person In order to teach this page go to Visitors gt Browser CapabilitiesP Operating Systems There is also another portion on the page that calculates the different combinations of web browsers and operating systems but it seemed redundant to go over that So what good does this do for your webpage Well you are now able to see who is using your webpage and the type of operating systems they are using You can use it to see if you should design your webpage for a Windows environment Pen ea EEE EUROS or Mac environment The only significant difference between the two in regards to web viewing people who are curious is if you were planning on selling or putting up some form of program that only ran on one of the two operating systems
7. Tuesday March 8 2011 1 62 4 Wednesday March 9 2011 Thursday March 10 2011 Friday March 11 2011 10 14 25 saturday March 12 2011 3 64 9 Sundav March 13 2011 4 05 10 Monday March 14 2011 4 45 11 22 You can get to this page through Visitots gt Visitor Trending gt Absolute Unique Visitors An absolute unique visitor is registered with Google Analytics the moment that they sign on the first time to a webpage They are a single user and ate only counted once through their IP address An IP address like the license plate on a car that registers it to its owner Every computer has an IP address When you sign onto a webpage Google Analytics or whatever statistic compiler the user has counts your IP address and it stores it to make sure that it doesn t register you as a unique visitor more than once In any case this page will show you how many different users sign onto your webpage rather than the previous page where the vistiors can be counted more than once So what does this mean for you Well you get to see exactly how many people sign onto your webpage rather than counting the number of visits your webpage has The only problem with this is that you have to also compensate for those who sign on from multiple computers or will sign on from their computer one time and then sign on from their phone another The program although quite intelligent in its design does not realize that it is the same person In an
8. use the find option Usually the best way For the purpose of the downtownyogashala com webpage you should use the single domain MERE Een function Just place the code in before the lt head gt tag that is generally located toward the bottom copy and paste the code before the head of yout webpage code Do this for all the pages you want to track tag 12 CUNO WE CCOL Figute 1 9 Shows where the editing Oh noes Did you make a mistake in defining your accounts URL also known as an address function is located You should go back and change that But how Well on your main page it should now show you the webpage s profile Simply click the Edit button as shown in Figure 1 4 On the edit page as shown below which has been altered to fit Add new profile in the below square Here you can simply push the edit or add buttons on each section One of the two most important parts is the Main Website Profile Information that will show you the Website URL Edit Delete and the default page which should be index html or whatever your Click this to edit your A main page is amongst other information The second most important webpape s tracker 4 Tofi F part is that you can add users that have access to this profile For simple time saving there is not an image for adding users However you only need to know the users s email address and what type of Mane Ue Come colle ce T
9. 00 TOPO OS 0 00 TOO 50 oo OOS 166 On 100 00e 100 00 105 00 JL O 100 00 100 te Figure 1 29 This chart shows the different links that people have used in order to get to your webpage Authors Tip Isn tit a little weird to know the webpage that your clients visited prior to coming to your webpage I told you It s all about internet stalking Editor s Note This is incredibly creepy You can stalk other people s websites not just your own Oh the joys of Google Analytics nan pakl tgtal pari Goal Set i Site Usage search sent 33 total visits via 2 sources Wists 33 1 39 Pages Visit a Mew Visits 72 73 Avg Time on Site 00 01 07 Bounce F r2 73 ie f w gl Site Total 12 50 Site Avg 1 36 2 51 Site Avg O EO1 27 22 564 Site Avg 85 23 l 14 67 Cit Source None Visite d Pages YA Ava Tine on Bie New is pa 32 1 41 00 01 06 11 88 2 yahi 1 1 0 00 00 00 100 00 FRET SOurce containing Figure 1 30 The chart shows how many users used seatch engines to find yout webpage and which seatch engine they used Go Advanced Filter Gato 4 Search Engines the engine that searches right Yes well sorta Mostly its just a fancy webpage that can look up other webpages by finding keywords using a fancy algorithm In short a search engine looks for the words you type in in other webpages Examples of these ate Google com Yahoo com Bing com and even
10. Ask Jeeves All of them are help refer visitors to you without asking you to link them back There really is no need to link back to these pages because they usually make profit when people visit them to find you In any case they are important to your business So where do you come in Well part of Google Analytics is to find out where your visitors ate coming from They generally aten t coming from typing in your webpage directly nor are they coming from the standard referral site The last most common option is the search engine In the picture above you can see that 32 visits for the SJSU Quidditch webpage are from Google com This is good it means that a search engine was able to find a match for the user s input and refer them to my site Another reason why this is a very crucial part of Google Analytics is because if the person used Google to find your webpage then it logs the person s inputs to find your webpage That way you can check to see how they are coming across your page Just like when you search for a recipe to make meatloaf you type in meatloaf recepe into Google other people search for keywords that match your webpage When Google finds meatloaf and recipe in a webpage it will return all it finds to you that matches When you click on the link to that webpage if Google Analytics is placed on that webpage the owner of the webpage will be able to see that you came from Google com It s as simple as that Show TQS
11. For a business webpage this just mostly offers interesting but pointless information for the time being 25 SIC Screen colors so what does this have to do with a webpage Simply put your webpage is ERA Tip Isn t it odd that vou can made up of colors and the better your video card in your computer is the more colors you can see view all this information about your and the better the webpage looks A 16 bit computer is basically the lowest that you can get at this SSSR TE CT ERA ol ants point and is generally the colors that people have on their phone You can almost guarantee that ROSE ON O NE the people who register as 16 bit screen colors are on their cell phone 24 and 32 bit screens are the BR NERO UO Owoc average computer monitor which is why there is an abundance of them on this graph you re a webpage designer it is highly helpful to know all this information So now you know what these mean You can access this information by going to Visitors gt Browser Capabilities gt Screen Colors but how do you incorporate this onto your webpage Well for starters it s always better to go with the midrange in colors and make your webpage accessible for the parties that have computers that are better than the midrange and still visible to those who have lower than the midrange Most people create webpages in 24 bit because it is the middle ground between the two sets of color settings Usually the average person won t have to worry a
12. Yes 226 85 61 programming that you can use on the internet The unfortunate thing about Java is that it 2 Eio generally isn t built into the computer Therefore Ja when web programmers are trying to use Java on their webpage they have to be careful about Figure 1 26 Shows either yes the client s programming because some clients don t have it It s like giving someone a cook book and telling them they computer supports Java or no the client s have to cook without giving them the ingredients The person has to go out of their way in order to get computer does not suppott Java ingredients for the recipe In some cases the person cannot get all the ingredients or in this case Java Older computers might not support using Java and will give your clients an error message Whether this information is useful to you or not you should at least know wether or not your web programmer has used Java on your webpage If they have just make sure that the majority of your clients have Java There will always be those few who won t have it and don t be alarmed Just like everything some things just don t always go 100 perfectly To check this page go to Visitors gt Browser Capabilities gt Java Support FI 1 S h Flash Version Visits Visits Well now that you know about Java there is 1 E 10 1 r102 32 34 85 another program called Flash that most people should 2 W 10 2 r152 50 18 94 have installed on their computer Flash is
13. a program created by Adobe the same people who brought you 3 M102r1i54 37 14 02 Photoshop InDesign and Dreamweaver Acrobat Reader etc Flash is highly useful to create small 4 M not set 26 9 85 ie animations If h lling text movie animations If you have ever seen scrolling tex 5 ZE and pictutes that move smoothly as if they were a movie of a file that is called swf it is a flash movie 6 M 1000r 9 3 41 Different versions of Flash act differently Clients will generally have all sorts of different versions I M 10 1 res 3 41 of Flash If you decide to implement Flash on your webpage you should always account again for the group that has the most people In the case on the R W mi MAU tan Aare WAWA tight version 10 1 r102 has the most number of people who use it The average individual would just know it LR GA SERRE as version 10 1 of Flash Therefore when you re going to go and program your webpage if you plan on using Flash you should make it so that it works for your clients computer by keeping your software updated to at least 10 1 if not a later version If you are not going to make your own webpage and are going to have someone else write it for you just ask them if they used Flash If they are going to use Flash they will know what to do with this information If they are not going to use Flash then this is not unimportant We will now move onto traffic sources Traffic sources are places where visitor
14. bookstore It really helps to just look up what you need to know online as well If you look up how to make words bold HTML on Google com you should be able to find the answers you re looking for Use these simple points to check over your webpage However if you feel that you are going to mess up your webpage completely make sure that you just leave it alone and tell your webpage programmer as soon as possible so that he or she can get your webpage up and running as quickly as possible 39 40 Author s Note This book was created in March 2011 for my CS100W class at San Jose State University fot Yoga Shala in downtown San Jose It was written specially fot Veronica Cruz owner of Yoga Shala who requested a user manual on to how to get the information from Google Analytics for her webpage downtownyogashala com Thank you to those who helped read this book and proofread it It was greatly appreciated for your help in order to throw all this together within the week or two that I was writing it Throwing this all together within a week was definitely a challenge and I couldn t have done it without you Also thank you to my group mates who actually had to implement Google Analytics on the webpage I hope you all enjoyed this little piece of work Thanks for reading this all the way through Good luck implementing Google Analytics onto your webpage 7 Megan Chan
15. designing a webpage The general webpage is designed usually so that people with the most common type of screen can see it without a problem Most webpages ate designed either for a 1024x768 pixel computer monitor or a 1280x800 computer monitor because those are the two most common sizes Ask your web programmer if they compensated for an average screen After all its difficult to see a webpage that was designed for a large monitor on a small montior You can see what a majority of your clients computers settings ate by going to Visitors gt Browser Capabilities gt Screen Resolution In this example the sjsuquidditch webs com webpage was created for a 1280x800 compute screen which is the most average type of screen for the clients Most 15 inch laptops have a 1280x800 computer monitor therefore making the webpage this size works the best You may also notice that there are a few odd numbered computer screens like 320x480 sized screens that are tiny Most of these are cellphone or netbook mini laptops screens that need a smaller size There is not much you can do to compensate for these people because they are just using portable screens that are usually obscure If you have visitors from other countries you will end up with smaller or oddly shaped screens as well because the sizing overseas is different than it is in America 27 28 Java Java Support visits Visits Java is another one of the languages of 1
16. do I know if Google Analytics is working The quickest and easiest way to know if Google Analytics is working is if you can see the report page If you can see the report page with information Google Analytics is working If you don t have any information and you have just installed Google Analytics onto your webpage wait a day ot two before looking again It takes a day or two fot Google Analytics to start providing information If it has been over three to four days and you still have absolutely no results check to make sure that you have installed the code correctly Once you have done that view your page Wait another two days and then check again Google Analytics should have reported that one person at least has visited your page you If that doesn t work contact your webpage designer e Can someone block Google Analytics from seeing their information Yes people can block Google Analytics from seeing their information or them at all Mostly its a security or privacy issue where they would not like to be tracked on the web However for a non tech savvy person you are a bit stuck if you want to block Google Analytics because you have to edit some files that could mess up your computer if you do it incorrectly If you are a tech savvy person or know of one here are the instructions But if you DON T understand don t do it You can mess up your computer this way If you do know what you ate doing add the following lines to your Window
17. i Tag puskh _ setaccount UA 21591343 3 2 jJqaq pushif crackFageview j want fo NACE ATOS Canpages i funmecion d VRE ZA JO LEGI CEGACRELESMERE Scrape ga pype ERZT JEVAJCELP TA FrEE Attpe JOCUSEN JOCATION PESOEOGOL f BETPEE SB1 EF TAX m dJocumenc jJerElesenrsByTagNane aczipt 0 z s paren tHcde ince tidis lt script gt After you push finished you should get the following screen Simply follow the instructions BST ER 010 70 E pi koxra GE TE Tal stars e A single domain all of your individual webpages that relate to a single website The webpages RAGE ETES CSN TO za index html contact html etc are all in a single domain It s much like chapters in a book All the AGMA track individual webpages are like chapters and the single website is the book that they are in e A domain with multiple subdomains A set of multiple sites and their webpages on the same server It is like a book series that contains individual books as well as those book s individual chapters e Multiple top level domains Domains that are all different but need to be tracked on the same account For example livejournal com and livejournal edu are multiple top level domains It is much like multiple series written by the same author They are all written by the same author but Authors Tip To find the lt head gt tag are completely different stories However they are all linked together
18. of people who stayed longer than that including a person who stayed a few minutes to read the information on the webpage Take note that if a person stays generally for more than 6 minutes on a webpage that l has little information they could have simply walked away from the computer and left the window Figure 1 21 This graph shows how long a a Sere ene ARE open The computer isn t smart enough to realize that the person has walked away because it is only ees cte pnsaly lined insetotckk programmed to keep track of how much time each person spends on the page T g Ej e WY 1 Most visits lasted 0 10 seconds Length of Visit Feb 13 20 Duration of vist hot sobre Percentage of all vis s 0 10 seconds 20000 REZ 11 30 seconds am Mi szw 31 60 seconds 500 Ml 1 29 61 180 seconds 13 00 4 92 181 800 seconds 1800 B ier 601 1 800 seconds 13 00 E 4 52 1 801 seconds 100 10 38 2 264 visits used 6 browsers Ok Have you ever been interested in what type of web browser you audience is using A web NENUNOCNEW CSSS OS TaT ET o browser is the screen that you use in order to access webpages For example Internet Explorer usona E ca Coirea a TO CRETE TON Modzilla Firefox Safari etc are all different web browsers that the average person uses In order to webpages ate programmed for Internet get view the information that tells you what browsers your clients are using go to Visitors gt Browser Explorer by default C
19. poor quality images It s very difficult to get screen captures that are of printable quality Just know that the author worked hard to at least get them readable Please use the images as reference Google Analytics Figure 1 1 How to access Google Analytics through www Google com analytics Figure 1 2 How to sign in through a Google Account Figure 1 3 Confitms the sign up of a Google Analytics account Google Analytics is the enterprise class web analytics solution that gres you rich insights inio your website traffic and marketing effectiveness Powerful flexible and easy to use features naw let you ses and analyze your traffic data in an entirely new way With Google Analytics you re more prepared to write better targeted ads strengthen your marketing initiatives and create higher converting websites USEngich HB Ee Sign in with your Google Account ex pat example com Password Enter your gmail address password and then click on the Sign in button LI Stay signed in Step 1 Click on the Sign Up button to create a new Google Analytics account Cant access your account Sign Up for Google Analytice ou are just afew steps from Google Analytics Click on the Sis lu u o ta got started 2011 Google A Click here to log in So now that you have read a little about what Google Analytics is lets get started signing you up
20. show where things are on a webpage e Text tells you what to do with the information that is marked in the picture In the red column there will be captions for each picture or notes from the author that include tips of what the author does in order to help you understand Google Analytics better In the upper corners there are headers that help you figure out what section you are on and in the lower corners there are page numbers that can help you navigate through the Table of Contents on page 2 Not everything that Google Analytics has to offer is written about in this book This book is written for an audience who only needs the most basic information For example this book goes over visitors visitor preferences and tracking It does not go over things such as alerts and goals for Google Analytics because it was felt to be too advanced or unimportant for anyone except the person who was implementing this code into the webpage Due to time constraints and the sanity of the writer downtownyogashala com was not used for this book even though the book was designed for this webpage Instead sjsuquidditch webs com was used because it already had running information from Google Analytics The information and location information in regards to downtownyogashala com is all in the same place Author s Tip The images in this book are screen captures image copies of what you seen on your computer screen Please do not be alarmed by
21. the URL of your webpage OOO 00 1 MIA Edit Delete into the box marked below Change time zone and country as necessaty Click Finish when done 00 01 26 73 17 0 MIA Edit Delete Figure 1 6 The first page when you enter Google Analytics Shows where to add a new profile Add a Profile for a new domain OR Add a Profile for an existing domail Add a Profile for a new domain Figure 1 7 Second step that shows how to add a new domain profile Each domain needs a new profile http Please provide the URL of the site you would like to track Web Address of pour Examples www mywebsite com webpage Note You can add more profiles after you add this profile Author s Tip A domain can have many Time zone country or territory United States eee ae dea ae Die one GMT 07 00 Pacific Time one domain domain is basically a large holder of webpages such as sjsuquidditch webs com index html and sjsuquidditch webs com faqs html ate in the same domain However sjsuquidditch webs com index html and downtownyogashala com index html are not 11 Instructions for adding tracking Standard KULIS Ain What are you tracking B Paste this code on your site a single domain default Cap ihe following code fen pasie fonts every Game you wami Doman kepumal com CBT wad lag L on more a subdomains LACTIDE type text javascrigpt gt l DIE l E si L PU al TAT waq a JAA LI
22. version of your graphs that can be viewed in your web browser XML is not as useful as a PDF but can be useful because you can view it on your web browser just as you do on Google Analytics However there really isn t much of a point to go about exporting a webpage version of this because you can just go back to Google Analytics and look up the information again e CSV for Excel Windows Excel file that can be read by Windows Excel CSV is useful for those who don t have Adobe Acrobat Reader but have Windows Excel It shows you the information in Excel format Exporting can help you keep track of your information and when printed can give you hardcopy evidence of your webpage s status However it is still pointless to go around exporting everything about your webpage It will only take up space on your computer and cease to be useful if you can t see the big picture It s really useful to export your pages so that if your internet is down and an investor comes to take a look at your business you can see bring up your statistics without internet It s also useful to go and have a book of them usually weekly to monthly depending upon your decision In any case you should always know how to export Now that you know EXPORT AWAY 33 onino Out Well now you know about how to use Google Analytics and which pages are the most important for you to know If you want to know about any of the other pages go ahead and explore them You
23. where the person lives Which brings us back to whether this is an invasion of privacy It really depends on your perception of it On one hand generally people like to know where their clients are coming from but on the other people generally don t want people to know where they are coming from It s a compromise that can go either way So basically the answer is yes it is an invasion of privacy but in reality if that was what you were worried about you should really just stay away from the internet since it s full of pages that have been logging your information from the moment you signed on e Does Google Analytics list IP addresses Why ot why not No Google Analytics is nice enough about the privacy issue to not list IP addresses They would prefer that their users and visitors remain only aware that the other party exists without giving away crucial information such as where the visitor lives or at least who owns the computer they are using However there are plenty of other analytics webpages that list IP addresses to their users Much like how you probably don t want someone else knowing exactly where you live don t do it to other people and just use Google Analytics that hides the IP addresses from you It ll also save you the hassle if someone finds out that you ve been internet stalking them through a shady analytics webpage 36 TML HOW TO MEND A LACERATION ble EL LVL Writing in HTML or Hypertext Ma
24. GOOGLE ANALYTICS DESIGNED amp CREATED BY MEGAN CHAN EDITED BY CODI MILLS PREPARED SPECIALLY FOR VERONICA CRUZ a DOWNTOWNYOGASHALA COM SPRING 2011 CS100W amp CS200W YOGA SHALA GROUP NIDAL ALBAYOCH ALVIN ALINDOGAN PETER BROOKFIELD MEGAN CHAN MITCHELL ONG CAMERON TASLIM amp DANIEL WINSOR le of Contents IABLE OF CONTENTS GOOGLE ANALYTICS WHAT IS GOOGLE ANALYTICS WHAT DO I USE IT FOR HOW DO I USE THIS BOOK CREATING AN ACCOUNT SETTING UP AN ACCOUNT EDITING THE ACCOUNT VIEWING REPORTS OVERVIEW PAGE DASHBOARD FRONT PAGE VIEW EXPLANATION VISITORS MAPPING OVERLAY NEW VS RETURNING VISITORS LANGUAGES VISITOR TRENDING VISITS ABSOLUTE UNIQUE TIME ON SITE BROWSER CAPABILITIES BROWSERS gt SO N OF UL 14 15 16 18 19 20 21 22 2 24 OPERATING SYSTEMS SCREEN COLOR SCREEN RESOLUTIONS JAVA amp FLASH SUPPORT TRAFFIC SOURCES DIRECT TRAFFIC REFFERING SITES SEARCH ENGINES KEYWORDS HOW TO EXPORT PAGES SIGNING OUT OF GOOGLE ANALYTICS FREQUENTLY ASKED QUESTIONS HTML SIMPLE HTML TIPS AUTHORS NOTE 25 26 27 28 29 30 31 32 33 34 35 37 38 40 OOGLE NALYTICS A GUIDE TO INTERNET STALKING Me di A AVU CS I know what you re thinking Why would I even bother Well I m here today to tell you why Analytics or the study of storing retrieving and analyzing data is important to your webpage and why Google Analytics is the most readily av
25. ailable free webpage analytic analyzer today By using analytics you can master the true art of webpage design What is the point of creating a webpage if you don t know if anyone is actually going to look at it Why waste your good hard earned money on a webpage if you don t know if it will increase ot decrease your business Well thats where analytics comes into play It helps to think of analytics as a little private investigator helping keep track of who s looking at your webpage It stores where each visitor came from who their service provider is and many other things that are important in order to help you the author create an even better webpage that can be geared toward your customers You can use analytics to make webpages designed for your users For example it keeps track of your users connection speed of his or her internet connection slower connection speed will result in a slow loading webpage and if your webpage is too graphics heavy where you have tons of large images on your page it will cause the user to become disinterested quickly in your webpage Analytics also uses tools to keep track of what pages your clients are going to and how many people are going to those pages Lets say you had a special class you were offering which can be viewed by going to the class page You can roughly track how many people would know about this class by seeing how many people visited this page Analytics has many different
26. and if your existing affiliates are working to help promote your site Sure it looks like a lot but it s all relatively simple and fun to play around with In writing this the author found out that her webpage was visited by people from Australia which she wouldn t have known unless she decided to write this book 15 Analytics LEE sisuquidditch webs com Name of your webpage Export v CJ Email ta Dashboard S Visits Shows the number of ting vistors to your webpage S Site Usage 81 62 Bounce Rate 234 Visits Statistics of your webpage 301 Pageviews ty 1 29 Pages Visit e Name of your webpage The name of your webpage is the actual URL of your main page e Account Name The name that you gave to your account An account can have multiple webpages that it runs In this example the account name is Mmrobitussin and it runs the webpages sjsuquidditch webs com and mmrobitussin webs com e Number of visitors to your webpage Shows the number of visitors to your webpage over a span of days weeks or months on a graph The statistics of your webpage are shown e Of visits Number of visitors e Of page views Number of views in total e Of pages visit Shows the average page views per visitor e Of bounce rate Percentage of single page visits that left the website from the page they viewed e Average time on site Average amount of time that a single user spent look
27. apabilities gt Browsers Each web browser actually sees a webpage slightly differently What you see in Internet Explorer is not exactly what you see in Firefox and vice versa It s very similar to looking through different colored sunglass lenses They can be darker or lighter and you see the colors through each of them a little differently The way you can apply these statistics to your webpage is to show them to your webpage programmer and have them make sure that the webpage looks good on each of the browsers Usually this does not prove to be too much of a problem but it still is nice to know that your webpage can be seen on multiple browsers Figure 1 22 Shows what browser the visitor is using to view your webpage Bo ce Goal Seti HAE Visits Pages Visit 264 1 36 00 01 27 85 23 Avg Tima on Site la Hew Visits Bounce Rate 79 17 Of Site Total 100 00 ME eg 1 36 OOO SME Arg OTe 0 00 te ANG 62 ja 0 080 ME kaz FL OF 24 Brower Meee visis Vista Brewer contrbeson lo istat Visits oi 81 31 44 22 35 M Sats 41 30 65 M rerne Expiores 4 22 35 Chrome 18 14 39 Frrillet F TES 30 68 BE wit Chrome From 1 OH 264 visits used 6 operating systems WEE Goal Set 1 Eli BJ Visits Pages Visit Awg Time on Site ve Mew Visis Bounce Rate 264 1 36 00 01 27 65 23 F9 17 of Sfie Total 100 0 ate Arg 1 36 O00 Site Avg 0 01 27 000 ole Avg 85 29 DIP sile Avg TOITS 0 00
28. bout changing the colors because even a 16 bit screen can see a webpage that was created in 32 bits but it just wont Mi 372107 08 TN SET RS Ter ere look as nice your visitor s computers 264 visits used 3 screen colors Bocce ce Goal Set 1 HM Visis Pages Visit Avg Time on Site Mew Visits Bounce Rate 264 1 36 00 01 27 85 23 19 17 of Se Ta 100000 Site Avg 1 36 0 00 Site avg GOsO1 27 0 00 zle wg 85 23 0 00 Sale aa 73 1 7 0 0 Coreen Colors Mone Visits al Wais Screen Colors cor ribubon to totat Visits 1 34H 135 1 14 47 35 tw 125 a7 35 3 M 16 bi 152 26 screen Resolute Sr L 1260x600 z a ORNE am l sj M 156x760 4 Lea REF Tir Ai f d E li mar i Fi a 19 ALI l 1 m i il ml N g ied A FSE ma sim lai aa Ml aF 10 Figure 1 25 Shows the computer resolution of the viewers computers Authors Tip pixel is a unit of measurement for the size of a screen One pixel is about the size of a pencil dot They can be used as a measurement for web graphics as well as the measutement for your computer monitor You ve been using them if you have created your own wallpapers for your computer None Visits w ue velkis Screen Resolution contribution do iotat Visits bi FAR tii G I 2 30 ji 11 74 b 06 29 10 95 21 1 49 19 120 16 6 06 14 2 20 14 5 30 Ll 7 g 3 03 i 3 03 Screen resolution is very important when
29. can always find interesting information on each of the pages and you might find some of them handy There are pages for just about everything including telling you what mobile phone the person is using and what their cell service is Also you can learn about how to set up other things on Google Analytics including setting up goals that can message you when you get a certain number of people or even telling you what internet service provider your visitors are using It s a bit creepy right Anyways the last and final thing you should do before you close this book is to sign out from your computer Google Analytics Analytics Settings View SOLSA sjsuquidditch webs com 00 EG oo Dashboard Export Email 58 Add to Dashboard Beta 4 Intelligence Por BxML Mcsv CSV Ho Excel E TSV Visitors Overview Map Overlay New vs Returning Languages A Visitors gt Visitor Trending gt Visitor Loyalty gt Browser Capabilities gt Network Properties gt Mobile User Defined Custom Variables end 992 nan nla wicitad thic cita One should always sign out after they finish using Google Analytics especially if you are using a computer that is not your own This way another person cannnot go in and delete your account If you want to sign out of your account the sign out button appears on every single page in the top right hand corner Don t forget to sign out If you are using your own personal computer it is not n
30. ecessary to sign out of Google Analytics because normally the people who you would let use your computer are not people who would intentionally mess up your files However if you are using a library computer make sure that you log out because those computers are used by hundreds of other people any one of whom could 34 change your account information Qima mn ms G ms G mme G ms G Qt mn Q G gt 0 n un O B G gg 8 Settings My Account Help Sign Out ATEN TES JZU EJ Mmrobitussin Advanced Segments All Visits Y Feb 13 2011 Mar 15 2011 A Figure 1 33 The sign out link is marked in a red box in the upper right corner Authors Tip Well that was a lot of information but you re done Now for some Frequently Asked Questions e What happens if I copy the code into the wrong section Your computer blows up No it actually doesn t Simply put the code will work incorrectly and could possibly accidentally ruin the loading time of your webpage Loading time is the amount of time that a computer takes to load a webpage So either a it doesn t work or b it just takes your computer longer to realize that the code doesn t do anything Other than that it shouldn t do anything related to how the user sees the page However if your server isn t happy with Google Analytics sometimes it can show up as odd text For this please contact your server provider e How
31. from To analyze this data you can use it to identify where your main set of visitors comes from You can use this when deciding to move your company or even just figure out where you should increase advertisements For example sjsuquidditch webs com has a large audience in San Jose but not a large audience everywhere else This means that we should advertise more to commuters to get Ave Teng on Sie Bounce Rate 79 17 te Asy FAT TS CLS w Now Visis Es Rate 0 01 55 Ke 50 BA TAR 00 01 17 BETA mo Pe O03 12 Ti EG TTS 0 0341 100 00 TTE 00 03 14 TTEN TIPS 00 00 05 87 tO Br SU 00 01 13 TEOD ec 00 00 16 100 OO SO 0 00 00 05 SIIN go QU 00 0008 ios 100 008 Show rowe IB w ldl ibafff 4 h Figure 1 16 The chart shown shows the number of visitors arranged by the city they visited the webpage from Author s Tip This webpage also shows the average amount of time the users spent on the webpage Use this to yout advantage to see if the webpage had enough interesting information to keep them entertained 264 visits from 2 visitor types ST Goal Set 1 views BBI Visits Pages Visit Avg Time on Site New Visits Bounce Rate 264 1 36 00 01 27 85 23 79 17 of Site Total 100 00 Sue Avg 1 36 0 00 Site Avg 00 01 27 0 00 Site Avg 85 23 0 00 Site Avg 79 17 0 00 Vistor Type None Y Visits y4 Vists Vistor Type contribution to tota Visas v 225 85 23 39 14 77
32. greement Add Tracking Please enter the URL ofthe site vou wish totrack and assign a name ac j more sites once your account habeen setup Learn more men 000000 teg wwrwywebsitecom hould anoear in wo Gogle Anahtjcs reports Website s URL Account Name Time zone country or territo United States w Time zone GMT 07 00 Pacific Time w 2011 Google Analytics Home Terms ofSewice Privacy Poli Figure 1 4 Fill out the information to start you Google Analytics account Analytics New Account Signup ana peti ALI fi jin Roan Tete least le sel 1 KING Country or territory Please select your country or territory w Last Marne First Marne B 2011 Googla Analytics Hame Figure 1 5 Fill out more information for your Google Analytics account After this screen push that you accept the Terms and Conditions for using Google Analytics First off sign in to your account with 2011 Feb 13 2011 Mar 15 Google to access Google Analytics That part of NA ZST the sign up process is simple and easy y Week Vam Second click the part that says Add new l AI profile Click to make a new profile in order to A ES make new webpage profile on Google Analytics Click dus to add a new Tp F iwa Time on Site Ba nrofile _ Achons Each main page should have a new profile In this ee case only downtownyogashala com should have a IE z profile that is pre made Third add in
33. ing at this page e Of new visits the percentage of new visitors 16 88 89 New Visits Your acount name meganchan comcast net Settings My Account My Analytics ACCOL ts Mmrobitussin Advanced Segments All Visits Y Feb 10 2011 Mar 12 2011 00 01 26 Avg Time on Site Figure 1 14 Standard dashboard page The standard view of the dashboard may vary with user changes This particular graph by EJEJE m one shows the number of visitors and the site s usage Figure 1 15 Standard dashboard page The standard view of the dashboard may vary with user changes This one is a continuation of Figure 1 7 It shows the visitor overview map overlay traffic sources and the pages that it is tracking Visitors Overview 228 Wiairora riti FEHEM Traffic sources Overview wie repart page 16 Visitor Overview Is like a smaller version of the number of visitors on your webpage seen on Map Overlay Shows what countries your visitors are coming from For the most part the visitors in the example appear to be from the United States Traffic Sources Shows where your visitors are coming from on the web e Direct Traffic People who manually type in your webpage s URL e Referring Sites Links to your webpage from another webpage on the web such as a blog ot Facebook e Search Engines Places where people type in keywords to find a webpage E
34. m m mm u d GER PI u In order to see if your affiliates or referring partner webpages have been getting you traffic you can use this page located at Traffic Sources gt Referring Sites referring site is a webpage that links to your page that gets you visitors The more referring sites you have the better the chances of you getting visitors Also the more visitors that your referring site gets the more visitors you will possibly get If your affiliate is getting you visitors you should be able to check on this webpage The list of webpages shows which webpages the visitors are coming from Referring sites are much like how they are in society except that instead of in text most referring between people is done by word of mouth For example a dentist usually gets new customers by word of mouth and refers their clients to other dentists for specialty treatment In this way everyone is happy because people find out about another company and the dentists get business from one another The same thing happens in the world of webpages If you have a link to your webpage from say Facebook then you should at least get a few referrals from Facebook Likewise you should advertise that your company is on Facebook which in turn gives Facebook referrals 00 00 00 Bounce Rate 13 00 Site avg 79 17 5 26 ta Hew Visis Bounce Mabe T714 BB ST 0 00 B Cert 100 00 100 00 100 00e m 33 33 GOST 100 00 100
35. make your child stop crying Your code should look like this lt img stc http www photobucket com image png gt e Color me happy Just include a and it should be good this is only for color code Example lt font coloct HDDDDDD gt should color these words in grey lt font gt 38 LME Where s the ending Here is a list of codes that require what I like to call a closing tag below lt a href website address here gt WORDS GO HERE lt a gt Creates a link to website address out of words go here lt b gt TEXTTOBOLD lt b gt Bold the words in between lt strong gt TEXTTOBOLD lt strong gt Bold words in between lt i gt ITALICS lt i gt Makes the words in between slant lt u gt UNDERLINE lt u gt Underlines the words in between lt h1 gt WORRDDSSS lt h1 gt Makes words large Think of this type of code like a story A story has a beginning a middle and an end Without an end the story just keeps on going That is where the character comes in If you don t have the character your code will just keep going and going and going like the Energizer bunny Therefore just copy and paste the first part of your code ex lt h1 gt to the end and put a That s all you need In theory these three short points should help you on your way However if you still need help there are plenty of other books available at the library or local
36. more in order to help you find out who is visiting your webpage The only thing it doesn t do is translate the data into information that you might need This you will have to do on your own because some data can be used in multiple ways One piece of data can be used to see what changes you need to make to your webpage as well as to see how many people know about the information on your page By using Google Analytics you can also get sponsors on your webpage so that your webpage is not only generating customers for your business but also generating money through advertisements Some advertisements can be good for your business such as those where you can promote your business through affiliates or partner businesses Without some certified statistical data you might find that it will be harder to get your affiliates to promote your business That s where Google Analytics comes in to show how many people go to your webpage The more people you can draw to your webpage the more people are willing to affiliate their business with you and the more sources you have to get customers In this book you will find that half of the book is pictures and explanations of pages Each image will have parts that are marked to show key points of the pictures with ted arrows and text These pictures are necessary to read the information in the text The text explains how to read and analyze the data within Google Analytics Its as simple as that e Pictures
37. page is not reporting _ jou will get Green means its working Yellow means it In order to get it reporting simply copy and paste the code that is shown on page 10 into the is not reporting The clock correct part of your webpage That s all you need to do It may take up to a day in order for it to start means it s waiting for a reporting information Relax go eat a nice dinner and come back later response from your webpage By viewing your Analytics account you will be able to see all the information described in the following pages including visitor information such as where they are when they access your webpage what browsers they have etc It will also show you what keywords they type into Google to find your webpage or if they came from a direct source by manually typing in your website s URL by hand 14 vervies Author s Tip Dont be afraid of not Well that was fun right You should at this point have your webpage s status up and understanding this information It takes AT ee running with that lovely green check mark If you don t you should get that up and running the person writing you this book EE Dashboard Ju Intelligence f amp Visitors Overview Map Overlay New 5 Returning Languages k Visitor Trending k Visitor Loyalty Browser Capabilities Network Properties Mobile User Defined Custom Variables Traffic Sources Content R Goals Figure 1 13 Thi
38. purposes and these are just a few of the statistics you will be able to understand in this book So the question was What is Analytics Well simply put its merely a tool to help you understand who visits your webpage and what they are interested in That s about it Authors Tip Don t get overwhelmed by this If it looks like it s too much for you to understand just breathe in and out get a cup of coffee and relax It ll all get better soon Authors Tip In short Google Analytics is a fancy counter It gathers and counts people All you have to do is analyze the information Google Analytics what in the world do I use that for Well you use it to do all the dirty work for you It gathers and compiles the data that is necessary for the well being of your sanity or whatever is left of your sanity after reading this book and your webpage Here is a list of some of the tools and statistical data that I will be covering within this book e Visitor data including how many people have visited your webpage how many page views you have per day what operating system the user has ex Windows Mac Linux etc and even where the user is accessing your webpage from Traffic sources that can tell you what pages the clients are coming from what keywords they used to find your webpage and if they used a webpage like Google to find your webpage So Google Analytics can gather all this information and
39. rk Authors Tip Dont make your search results too obscure If you re going to go about looking for your webpage by typing in salmon when you re looking for a cat breeder webpage don t expect your webpage to show up Expect things that relate to salmon HE 1 56 2 00 Figure 1 31 This table shows the keywords that people typed into Google to find yout webpage juidditch webs com Mmrobitussin meganchanfdcomcastnet Settings My Account Help Sign Out Export BE Add to Dashboard Advanced Segments All Visits 7 fi PDF BxuL Mcsv M CSV for Excel E TSV Visitors Overview Fak 12 9044 N 5 nn Figure 1 32 This page shows you how to Exporting your graphs and tables is very important The easiest way to do this is to push the SAGE ROLE SUIS export button on the top of every page The above example shows the different formats that you can export to Here is a list of the most common types of exports e PDF Adobe PDF that can be read on Adobe Acrobat Reader It s a flattened image and graph page that is uneditable PDF s are definitely the most useful in the business world because they are used so reguarly They are also possibly the most reliable because you cannot edit the page without using Adobe Photoshop and even so they are difficult to edit at that point They also have a high resolution quality for printing which makes it easy to print them out e XML A webpage
40. rkup Language means you re basically writing Authors Tip These codes can also be used to write and format an entry on your page l the coding language of the internet Howevet for the purpose of this section vou are Feel free to test them out merely fixing the existing code you already have which is why Im going to call it How to OSN SEP SEE mend a laceration Basically the only reason you should really be reading this page is if you WOS something that l m editing made a mistake on your webpage and have created an open wound on the human body it would be known as a cut or a laceration For that reason you must now know how to mend this laceration so that it doesn t continue to grow bigger Common types of mistakes to make on your webpage e You forgot to quote Much like a story your text speaks or at least it speaks to the A computer Occasionally people will forget to put or will put down ones that are curly like or So you will end up with an image code that looks like this lt img src http www photobucket com image png gt This is a normal image inserting code For the purpose of explaining code to someone who needs to know why the code errors when you use it on a webpage just think of code as a small child who only likes angel hair pasta The code small child thtows a tantrum when you give it curly pasta To fix this make sure you use the angel hair pasta to
41. s come from Different types of traffic sources vary and we will talk about the main ones in this book including direct traffic sources and referring traffic sources 123 visits came directly to this site Goal Set 1 EH f ATA a JL 123 visits mo 1 23 Pages Visit Gl Site Total 46 59 Silo Avg 1 36 l 8724 AJ 00 01 19 Avg Time on Site MIN 88 62 New Visits Site Avg 00 01 27 d D 14 9 AW 85 27 NM 84 55 Bounce Rate Site Aug 79 17 6 80 Figure 1 28 Shows how many users have visited your webpage by typing the Have you ever typed in a webpage URL directly into your browser s address bar If you said PE ei te TROUS 00 you were lying Every time you type in Google com into the top bar you were visiting Google webpage through a browser directly The same applies for your webpage If people have visited your webpage by typing in the URL directly they will be registered under on page This is not the same as typing in the webpage name into Google and clicking on it That is a different type of traffic source that we will talk about later If you have ever used a bookmark then you have also inputted a direct URL and would fall under this section as well You can analyze this data by seeing not only how many visits came from a direct input of your URL into their browser but you can also see what the average time on the site is These people are usually people who are generally interested in your site and did not
42. s figure shows the left hand navigation bar that takes you to individual statistic pages appropriately in order to see the reports because that will be highly necessary This part will tell you what I am talking about in reference to the navigation bar The navigation bar is located on the left side of your window It should say Dashboard Intelligence Beta Visitors Traffic Sources Content and Goals For the purpose of this book as a beginner s guide we will only cover the Dashboard Visitors and Traffic Sources In any case the dashboard is much like a singular page where you can view an overview of all your information This overview can help you so that you don t have to navigate to every single specific section The visitors section will open up into several different subcategories and some of those subcategories open up into other sub subcategories This portion will tell you information about your visitors including where they come from in the world down to the city and if they are new or returning to your webpage This part will also show you what sort of browsers network and mobile devices the person has if they are on their phone Traffic sources also has several different subcategories in it that cover where the users ate coming from and if they are using any keywords in a search engine to find your webpage This can be useful to find out if you need to do more advertising for your webpage on other webpages
43. s part is simple enough but if you get lost it is shown in Figure 1 4 After you complete this section push continue again You will now be taken to a page where you must accept the Terms and Conditions of using Google Analytics In order to continue on you will have to accept the Terms and Conditions If you would like you may read through the Terms and Conditions to make sure that you don t do anything illegal However for most people they just scroll down to the bottom and click the check box because they re lazy Before you click to create a new Account there is an area under the check box that you should have a look at before you agree to anything you really don t want to agree to called Edit Options It s always good to take a look at these options If you are uncomfortable sharing this information with Google and with others I would suggest you uncheck these boxes and click Do not share my Google Analytics data Itis completely up to you Google uses the information to see how it can update Google Analytics At this point in the book please proceed to the second page of Setting up accounts because that is the next step Step 2 Fill this section out then click on the Continue button below Step 3 Fill this section out then click on the Continue button below Analytics New Account Signup General information gt Contact Information gt Accept User A
44. stumble upon it by chance through a search engine like Google or Yahoo You will know if your flyers or business cards have been working because these people most likely will just type in the URL directly instead of just searching for it It s very similar to the way you go to visit a store that you have received a flyer for instead of just randomly stumbling upon it by walking past it If you received a flyer for it with an address and then decide to go visit it you have visited it directly If you heard about the store through word of mouth you have visited it the same sort of way that you would if you were looking for it through a search engine Just visit this page through Traffic Sources gt Direct Traffic 29 Wesits 108 10 11 Pages Vis Avg Time on Site Mew Visits 1 50 00 01 42 85 19 Of Site Total 40 97 Sibe Fay 1 36 10 37 sie meg 00 01 27 17 378 sil Awg 85 23 0 05 source None EJ Visits il FogesiVist Avg Time on Site nternatona qui d ch orp 35 i49 O0201 18 ne ae ee 15 1 53 MARIER iL p umyli mad yahoo com g 1 00 00 00 00 gt us mji mal yahoo com 4 1 25 00 01 28 SUG TT mal yahoo con 3 4 67 00 06 13 us mgt mal yahoo com J 1 00 0000 00 A B ydhod dsta yom mad yahoo nel 2 00 00 11 15 A memben w ba oo 2 50 00 00 31 Fi uf MCSE mal yahoo con 1 04 00 00 00 gt us mS mal yahoo com 1 00 00 00 00 usm mai yahoo com 00 GO 14 42 12 30 LOS me pm a
45. uld be a difference between American English and British English Figure 1 18 Shows the customers set default language and arranges them by the most used Wednesday March 5 2011 Thursday March 10 2011 Friday March 11 2011 Saturday March 12 2011 Sunday March 13 2011 Figure 1 19 The number of people shown by day and the percentage of people that particular day makes up 24 62 65 9 85 26 3 41 5 482 13 When vou re looking for the number of visitors turned into a percentage by day you should visit Visitors gt Visitor Trending gt Visits It will show you a graph and a table both of which are arranged by date It shows you all the magical properties of each day and how many visitors visited your page on that day It will also show you the percentage of visitors that showed up on that day versus the other days that you have had Google Analytics running Simply put this is where Google Analytics becomes a giant running counter It is not only a giant running counter but it also does the magical computations that normally lazy people don t want to do like computing percentages Seriously do you want to waste your valuable time computing how many people have accessed your webpage in a single day and then computing what percentage of those people make up the overall number of people who have visited your site That s a ridiculous amount of time wasted that you could be out getting a massage So no
46. unce Rate 79 17 4 of Site Tota 100 00 Site Avg 1 36 0 00 She Avg 00 01 27 0 00 Site Avg 85 23 0 00 She Avg 79 17 0 00 Language None y Visits Pages Vse Avg Time on Ste New Vs s Boung 1 en us 256 1 00 01 29 84 77 2 8 1 38 00 00 22 100 00 Fer Language containing Go Advanced Filter Goto 1 Show rows 10 w 1 2of2 4 20 You can get to this page through Visitors gt Language This page shows what the default language is of the users It can range as anything from English to Chinese and even can tell you if the person s default language is set in traditional or simplified Chinese as well In the above example all the users speak or at least read in English In order to analyze this page it is useful to know what language most of your customers read in so that you can gear your webpage towards them If the most used language of your visitors is in Chinese but your webpage is in English perhaps you should go and meet with someone to have your webpage translated and updated in Chinese as well as English That way you can reach more than one set of customers Just a hint of knowledge there are different settings for the same language on different computers In this example all the users have their default language set as English However it showed up on Google Analytics as both en us and en which means English United States and standard English This could be due to either the users computer or it co
47. w that Google Analytics does this for you you have time to go get your nails done or your hair highlighted It simply just makes yout life easier In any case from this information you can see the rise and fall of the number of people who have visited your site For example if you did a giant event on a certain day where you handed out business cards with the URL of the webpage on them you might have a large number of visitors come to your page within a few days or even a week or two after the event ends You can also track exactly how many people have been visiting your page which generally always goes up and down In the example above you can see how the number of people changes depending on the date Early on in March we did a couple of flyering events where we handed out flyers with the webpage URL on them so there was a large number of people who decided to come visit the webpage After that the number of people started to level out a little bit It s always good to check up on these statistics once in a while because it helps to know if there are people who are visiting your webpage However it is unnecessary to glue yourself to the computer screen to check every single day It helps to look at it maybe once a week or even once every two weeks You won t see a lot of changes in just one or two days It helps to look at the big picture of it all 34 85 21 Ok Sunday March 6 2011 0 40 1 Monday March 7 2011 M 0 40 1
48. xamples are google com bing com and yahoo com Content Overview Shows the pages that you are currently tracking with your tracker the number of page views that each page has and what the percentage of the tracking goes to what page M Direct Trafic 121 08 42 556 Ralerring Sites 108 05 49 91 m Search Enganes za 00 12 50 tiri FEHEM Content Overview We repart 17 te Total 100 00 GMB Arg 1 36 0 00 Pull Fier Ci containing a wider spectrum of audiences Avg Time on Site 00 01 27 ZAB Aeg OTE 000 Visita 43 13 Advanesd Fate Mew Visits 85 23 Site Avg 86 23 0 00 Pigtail 1 60 1 30 1 26 1 33 1 33 1 20 1 20 1 00 You can access this page by going to Visitors gt Map Overly and scrolling all the way down to the bottom This chart is set by default to show you the number of people by country If you would like a more exact location of who is visiting your webpage it helps to look at the City detail level On the chart next to the visit header of the visits column there is a small box that says Detail Level You can set this to either City Country Territory Sub Continent Region or Continent For purposes of finding out people who are closer to your business than Australia set it to show City The map above the chart will show you the people by city and the data will also be sorted by the city that the user access the page
49. y case you can still count roughly how many individual people have seen your page 24 70 61 Figure 1 20 Shows how many unique visitors there are to a singular webpage Author s Tip Don t forget that there are always definitions for what things are online For example an IP address stands for an internet protocol address or in other words is the identification of your computer Visto In order to get to this information you should go to Visitors gt Visitor Loyalty gt Length of Visit Here you will find a chart that organizes the length of people s visits by time and tells you the percentage of the visits that fall into each of the time brackets Essentially it is a quick way to find out how long most people look at your website You can use this information to check how many people are actually interested in your webpage and spent the time to read the information In some cases like the one in Figure 1 15 the percentage of visitors who spent less than 10 seconds on the webpage is really high They probably didn t actually read the information on the webpage but rather just looked at the page and then left Some of these people thought they were looking at a different webpage rather than yours However some of these people were also probably just curious realized what they were looking at and left On the other hand as you can see below there are a smaller but still significant number
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