Guidelines for Proper Use of the ENERGY STAR Name and
Contents
1. Program Terms and Conditions e u aa UM UM UMMM MMM MM A ENERGY STAR Logo for use in all of the ENERGY STAR Labeling programs EPA and DOE shall also use in public information materials For use by Partners on products or on materials associated with the product i e packaging product inserts print advertisements or brochures See Section III part B of the Guidelines for details Also on checklists product reporting forms toolkits or marketing materials for Partners use that explain the meaning and function of the logo Program participants can use either logo Program participants who manufacture products that are sold internationally must use only the Logo that does not contain the U S agency acronyms Top Figure When the Logo is used by Partners in connection with a product or its advertising it MUST always be accompanied b the following statement As an ENERGY STAR Partner company has determined that this product meets the ENERGY STAR guidelines for energy efficiency See Section III part B of the Guidelines for details EPA DOE ENERGY STAR Logo with Slogan for use by EPA DOE and others NGOs governmental agencies etc in explaining what the ENERGY STAR label means For use with material explaining the environmental and economic claims At a minimum the material must provide the information given below Usin2. ENERGY STAR program such as in a special educational brochure newsletter annual report or other article that provides the details of the program and the program s requirements See Section II below for more information The Logo may be used as a product label to designate specific products that meet the specifications contained in the ENERGY STAR MOUs See Section III below for more information ENERGY STAR is a U S registered mark Il GENERAL EDUCATIONAL USE OF THE ENERGY STAR NAME Partners and other entities authorized by the EPA are allowed to include the ENERGY STAR Name in general educational or informational materials that discuss the ENERGY STAR program This includes utility bill stuffers promotional material brochures newsletters annual reports speeches posters advertisements articles product sales materials and packaging Internet world wide web documents and other materials in print or electronic media etc II USE OF LOGO AS A CERTIFICATION MARK A Using the Logo on Product Labels The Logo is a certification mark and may only be used to certify specific products that have been determined to meet the ENERGY STAR program requirements For those specific products the Logo may be used directly on the product or on materials associated with the product such as packaging or product inserts In order to maintain the integrity of the Logo and the credibility of the ENERGY STAR programs it is imperative that this
3. basic rule not be broken Only ENERGY STAR Partners may use the Logo in connection with a certified product Each ENERGY STAR Partner has signed an MOU making it responsible for the proper use of the Logo This includes its own use of the Logo as well as use by its authorized representatives e g ad agencies dealers etc Therefore the Partner should make available these Logo use guidelines to any party that would be preparing materials on the Partner s behalf B Using the Logo in Product Advertisements When preparing print advertisements or brochures the Logo should be placed on or directly adjacent to the compliant product If only one product is pictured in the advertisement and that product is compliant the Logo may be placed anywhere on the page But if multiple products are pictured the Logo should be placed only next to those products which are compliant The Logo may not be placed along the bottom or side of the advertisement next to other general icons unless every product pictured in the advertisement is ENERGY STAR compliant If the Logo is used in a general advertisement for a product line where only certain models are compliant the Partner should include language that clarifies the situation e g The product model name meets the ENERGY STAR requirements or the Partner may include specific language under each of the compliant models e g include a bullet point ENERGY STAR compliant in a list of product attribut
4. Back to Logo Tools TED STq S Sg ed T ey t U S ENVIRONMENTAL PROTECTION AGENCY WZ ENERGY STAR Program Y Washington DC 20460 AL prove Guidelines for Proper Use of the ENERGY STAR Name and International Logo Updated April 1 1998 The ENERGY STAR Name and International ENERGY STAR Logo the Logo see figure 1 are registered marks of the EPA As such the Name and Logo may only be used in accordance with the following guidelines and the Memoranda of Understanding MOU signed by Partners in the ENERGY STAR program Please distribute these guidelines to those who will be responsible for preparing ENERGY STAR materials on your behalf ENERGY STAR Logo Figure 1 oo EPA oversees proper use of the ENERGY STAR Name and Logo This includes monitoring the use of the marks in the marketplace and directly contacting those organizations that are using them improperly or without authorization Consequences to Partners of misusing the marks may include the termination of the Partner s participation in the ENERGY STAR program Please also note that under several federal statutes including 19 USC 1526 and 19 USC 1595 a products imported into the U S using the marks improperly or without authorization are subject to possible seizure and forfeiture by the U S Customs Service I INTRODUCTION The ENERGY STAR Name may be used for general educational purposes The Name may be displayed when describing the
5. Following are more detailed guidelines The Logo may be resized but please maintain the same proportions The colors of the 4 color Logo must be reproduced faithfully 4 color process The 4 color Logo may be reproduced in black and white shading The simplified outline or line art Logo may be reproduced in the following manner o black or white on solid colors o one color version in the color of your choice o two color version with colors from the 4 color version e g blue and yellow green and blue yellow and blue V REGISTERED MARK As noted above the ENERGY STAR Name and Logo are registered marks of the EPA When using the ENERGY STAR Name or Logo in communications and marketing materials you must adhere to the following When referring to the ENERGY STAR program or its Partners the ENERGY STAR Name must always be expressed in capital letters It is also appropriate to use a slightly larger point size for the first letter of each word e g twelve point for the E and S and ten point for the other letters ENERGY STAR The registered status of the marks must be indicated by including the registered symbol each time the ENERGY STAR Name or Logo appears in a brochure advertisement poster product packaging etc i e ENERGY STAR Please note that in EPA developed materials where the phrase ENERGY STAR is used repeatedly such as the Logo use guidelines the registered symbol will only app
6. ear once so as not to distract the reader AND The registered mark statement ENERGY STAR is a U S registered mark may also be used in addition to the registered symbol above to indicate the registered status of the mark Similar to the disclaimer statement the registered mark statement may be placed where normal explanatory information is found e g at the bottom of an advertisement or poster at the bottom of the relevant page in a manual or brochure or on the product packaging VI OTHER ENERGY STAR LOGOS It is likely that you have seen other versions of the Logo in the marketplace These logos are either obsolete or for use with other ENERGY STAR programs The Logo see Figure 1 is the only logo that Partners should use in connection with their products that are sold internationally This version of the Logo does not include any text or acronyms Please call EPA if you need a diskette copy of the Logo mailed to you Attached you will find a chart that may be helpful in determining the correct way you should display the logo It also displays the logos that are either for use with other ENERGY STAR programs or obsolete VII ADDITIONAL QUESTIONS REGARDING THE USE OF THE LOGO ENERGY STAR Hotline In the U S call toll free 1 888 STAR YES 1 888 782 7937 Outside of the U S call 202 775 6650 Fax 202 775 6680 ENERGY STAR Internet Web Site www energystar gov LOGO USE CHART WITH EXPLANATIONS FOR USE eee S Logo
7. es C Using the Logo When Not Referencing a Specific Product The only time the Logo may be used without making reference to a specific product is when it is used to inform the public of the certification purpose of the mark For example a Partner may display the Logo in a brochure manual or other document along with a statement that reads Look for the Logo on our products This means that the product meets the ENERGY STAR guidelines for energy efficiency Similar statements include the following The symbol for energy efficiency or Placed on products that meet the energy efficiency guidelines set by the EPA In addition under no circumstances shall the Name or Logo be used in a manner that would imply EPA endorsement of the company its products or its services D Logo Disclaimer Statement As described in all of the MOUs when the Logo is used by a Partner in connection with a product or its advertising it shall always be accompanied by the following statement As an ENERGY STAR Partner your company name has determined that this product meets the ENERGY STAR guidelines for energy efficiency The disclaimer statement must accompany the Logo but it does not have to appear side by side the phrase may be placed where normal explanatory information is found For example if the Logo is placed On print advertisements or posters The disclaimer statement may be placed with other standard trademark and registration informat
8. g products with the ENERGY STAR label can save energy Saving energy reduces air pollution and lowers utility bills lOnergify EPA DOE SAVING THE EARTH SAVING YOUR MONEY Uses include public information materials Never to be used on products OBSOLETE NEVER SAVING THE EARTH SAVING YOUR MONEY OBSOLETE NEVER EPA POLLUTION PREVENTER
9. ion at the bottom of the advertisement where other companies products are recognized e g Product X is a registered trademark of XYZ Corp As an ENERGY STAR Partner XYZ Corp has determined that this product meets the ENERGY STAR guidelines for energy efficiency On brochures and manual The phrase must appear with the first use and or in the front section with the recognition of other trademarks Directly on a product When the Logo is applied directly to the product Partner may place this statement in the user s manual or on the nameplate On the product packaging The Partner is not required to include the disclaimer statement on the packaging rather the Partner may use the disclaimer statement in the user s manual or in other collateral sales and marketing materials As a general rule The type must be visible at a minimum 2 5 point type size The disclaimer statement may be translated into languages appropriate for the intended end market of the product IV REPRODUCTION OF THE LOGO The Logo is available in color and in black and white on disk in two graphic formats EPS Encapsulated Postscript and BMP Bitmap These files are for distribution to your customer graphics department The EPS version can be used on both PC and Mac computers TIF format is also available upon request As described in all of the ENERGY STAR MOUs the Logo shall not be altered cut apart or separated in any way
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