We build Australia`s best online stores
Contents
1. gt gt gt webseven We build Australia s best online stores Web Seven is dedicated to helping small to medium enterprises achieve greater success through Internet technology Our advanced proprietary ezycat program makes it easy to set up an online store for marketing and selling products over the Internet to anyone anywhere There s no technical experience or software required to set up an ezycat online store and Web Seven works with you every step of the way to set up your site ready to fill with products A unique login and password protects ezycat s administration area where site content product and order maintenance can be easily managed by you from any computer We provide all the tuition our clients need to get started and back it up with free online support as well as being available by phone if you need us We have helped over a 400 clients to set up an ezycat online store since our inception in July 2003 Web Seven created the perfect shopping site for our business was very specific with how I wished my site to be designed and function and Web Seven worked with me on this every step of the way until I was completely satisfied Carl and Kelly even went so far as putting new systems in place in order for our shopping site to operate the way I needed Thanks again guys Elissa amp Dave Kelani Fabric Obsession EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD Fa webseven Ezycat O2. our business grew by 47 am sure the website was a major factor in that growth along with our marketing campaign e newsletters and printed catalogues which all direct users to the website Christina Caddy Director Caddy Design EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD OD 6 webseven Thanks for all your help with setting up our web store We re delighted with the results and impressed by how easy it is to use You made the entire process a painless experience and we would be happy to recommend your service to anyone considering moving their business online David Hills Managing Director This Homewares I love the general feel of it I think you ve captured what I was wanting perfectly very elegant amp sophisticated Generally I love it Thanx SO much J Karina Lamelas Guilt free Gifts EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD 8 a webseven EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD Kra
3. creating our beautiful unique shopping site Here are just a few of our customer s comments Your website is AMAZING A HUGE congrats just wanted to say how pleased I am with the fabric I ordered from you late last week and which arrived today Monday All three pieces are gorgeous and I can t wait to use them Your website is so easy to use and the descriptions of colour weight size of motifs etc are really helpful especially like the enlarging feature have recently purchased three seperate orders in the past few weeks and just EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD m webseven wanted to compliment you on terrific service I received each package very quickly the site and payment methods are very easy to navigate and the free postage is an extra bonus just wanted to let you know that I am so happy that I have found your site You have such a great selection of fabric and patterns and can t wait to become one of your regular customers Your website is gorgeous and so inspirational really think it s the best online fabric store I ve seen beautiful Thanks again guys Elissa amp Dave Directors Kelani Fabric Obsession With a huge thanks to Kelly and Carl my website looks fantastic and am wrapped with the end result Their persistence and knowledge enabled me to have a website that has been tailored to suit my target audience Now for the sales to keep c
4. We get compliments from customers all the time about how easy to use and clear the site is and they use it regularly to order check prices and communicate with us It also has an online warranty and newsletter registration for end users which is growing and growing into a Caddy club that we use to send out our newsletters and promotions Our website has really become an important tool in our business because we can direct people to our site for an answer to almost all of their questions Everything is on there company profile warranty information new products packaging point of sale material It is like having a shop without the staffing issues We do promotions through the site each month and we have a huge following of people who check it often to see what is new and on special Our reps use it on the road with their laptops while with customers to check and show colours and style codes and names etc It works away for us when we are away or out of the office orders come through all the time from all over the world and it gives us a professional global presence that is competitive with high end brands Web Seven have designed their product so that it is not complicated to use but highly sophisticated in its design They have done all the work and I get to take advantage of their knowledge there is no point reinventing the wheel l just want to sell my product easily and professionally Last year after implementing the new website
5. YRIGHT 2010 WEB SEVEN PTY LTD S 6 webseven Development Process An ezycat design brief is sent to you to help us collect relevant images logos and give us a guide for designing a site for you just as you want it to look The items we need you to send us include e Company logo in eps format e List of product categories in a word document e Terms and conditions in a word document e Company profile and contact information in a word document e Domain name request registration information Preferred emails addresses and passwords e A few images with your product individual or in a life style type setting e A few example websites that you like and why Based on this design brief a first draft design is emailed to you for approval or modification We are not precious about the design it needs to reflect you and your business so critical feedback is welcomed If the brief supplied is detailed we generally get the design right first try A second design draft is presented for approval if required Once your final approval is received the site is set up and deployed ready to be filled with products Further to providing a comprehensive user manual Web Seven contacts you to walk through the population and management of the site We also provide ongoing support as required Web Seven can launch an ezycat site within one week of receiving your completed design brief though the above process usuall
6. at Julie W Your website looks great and can see that the colours are very you cool and sleek Jen J Thanks Smilka Jakobi Director AGift Hi guys I just wanted to say thank you for creating such a fantastic web site for us it looks great and we have already had some good feedback on it Also thank you for taking the time out to explain everything for me before we got started it was very fast and easy to create the site I have been telling a lot of people about your company Mr Peter Gouganovski Director Endless Candles You re a class act Charlie my husband is most impressed with your work as well We love it all We are very impressed with your work It looks sensational Thank you for all your work you have done a fab job Your web site is so easy to operate thank you thank you thank you Marie Gallagher Proprietor King Henry s Court gift Shop want to say thank you to you and the team at webseven for the effort and service you have given Teal Poppy to make these corporate pages come to fruition I sincerely appreciate your service and product It is becoming a point of difference for our business I am sending an email to Silverstone today to find out what they think of this automated ordering process Here s hoping they go with it I will let you know the outcome as soon as they respond By the way this idea was derived from something you said to me about using the web site as a marketing tool I appreciate y
7. ate and total number of pages viewed The facility is completely automated and extremely user friendly to promote the application process The customer logs in with their email address and they specify their own password Applications need to be approved by you ticking a box before they gain access CSV excel export of all Registered Users information Customisable auto text email notices for wholesale access sign up login system Price System Features 1 Customisable price types set multiple price type for each site area RRP and WSale Protected pricing Wsale price types will ONLY show on the site once a Registered User has logged in RRP customers only see RRP price types Pre set unique price types for specific WSale users offer those bigger customers a unique price for individual products Carton quantity prices with notices when a entered product quantity is 80 off a full carton encouraging ordering more Pricing brackets for discounted prices when ordering higher quantities of products Highlighted Sales price change the colour CSS of a particular price type to highlight it on the product listing and details page GST inc ex or free options pre set price types or adjust individual products Product System Features 1 2 EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD m Unlimited products with unlimited categories Product minimum order quantities for base products as
8. ategory on one long page Easy to use ADD or EDIT a Product forms Quick Edit options for faster product editing including pricing minimum quantities availability delete RRP WSale display only stock control promo code limited products and out of stock products Product duplication option Duplicate a product enter the new ID and image and submit All other product info including features and description will copy over Individual product SEO Meta data customizable for each product description keywords and the page title automatically uses the product name Information System Features 19 EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD pra Editable text pages 3 templates unlimited pages standard more templates can be added as needed for an extra fee Our ezyFolio software integration allows text pages to be edited via easy to use online forms just like products are Features include auto crop sizing of uploaded images image slide show function with unique links for each image individual page meta tags SEO text S 6 webseven unlimited text boxes images per template PDF URL upload system ideal for media page gallery links display online forms that email responses 20 SEO friendly URLs for products and text pages 21 Stockist listing text page with full address details sorted by state Ezycat Software Updates Web Seven is constantly improving its ezycat system in r
9. d they will tell you Nobody can tell our story better than our past clients Below twelve of our clients have shared their experience The fact is we have helped over 400 clients each with a similar story to tell But that s a bigger document than we want to tackle Kelani Fabric searched for a web developer for six months and found the process very confusing and frustrating until we came across Webseven with their fantastic simple to use Ezycat system Together with the incredible technical expertise of Carl and dynamic design capabilities of Kelly Webseven created the perfect shopping site for our business I was very specific with how I wished my site to be designed and function and Webseven worked with me on this every step of the way until I was completely satisfied Carl and Kelly even went so far as putting new systems in place in order for our shopping site to operate the way I needed Kelani Fabric is the first fabric site to have specific features that I requested and Webseven put all of these requests in place In recent times a number of competitiors have changed their sites and various ways of viewing tabrics online which is a testament to the originality of Kelly and Carl s unique work I can not speak highly enough of the committed Webseven team and know that if I require any assistance or changes to my site they are readily available to assist me Thank you Kelly Carl and Mark for your patience with me and committment to
10. ent amounts for RRP or WSale Multiple payment options credit card capture Quick SSL encryption direct deposit cheque PayPal invoice or sales enquiry Secure encrypted credit card collection allows you to offer your customers the appearance of real time processing while saving you the cost of a full payment gateway You can process the cards manually after reading the card details from a secure webpage through your normal EFTPOS facilities When your online orders are frequent enough to make a payment gateway feasible you can get one set up at your bank and we can then integrate it for you extra fee Shipping options 4 different shipping rules that are fully customisable and applied to the order form before checkout can be completed Promotional discount codes fully customisable with multiple discount options Once the code is entered on the order form the order total is adjusted Custom order form fields for collecting extra information amp feedback 11 13 14 webseven Current orders amp Completed orders view edit and sort orders Order confirmation email emailed to you and to your customer with customisable text boxes credit card numbers NOT shown on email as email is not encrypted Customisable order form text box for RRP and WSale order forms 12 Wholesale VIP site access as well as standard retail site password protected Tracking of Registered Users last site access d
11. esponse to our client s feedback Over half of the features listed above have been added since ezyCat launched in 2003 We welcome all requests for system upgrades and if they can benefit most of our clients we integrate the new features during the next upgrade period for free If a client has a request that is only suitable for them we can custom code the system as needed at our hourly rate Ta Kelly think remember you saying the ability for us to do category changes were coming great that we can now do that ourselves just love ezycat Geoff Director Seaweed and Sand EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD 6 OD 6 webseven_ Hosting Web Seven hosts each ezycat site on its state of the art Linux Servers Unlike many hosting companies we have multiple connections to the Internet so that if one conneciion goes down the other connection will still support the traffic to our servers Our uptime is currently 99 98 At 65 Web Seven s monthly hosting fees are lower than many of our competitors especially when you consider that half of the hosting fee covers the ongoing ezycat license giving you free upgrades to the ezycat system Hosting includes e _ unlimited products e 10 email addresses e spam filtering e email virus protection e nolong term contracts pay as you go e free system updates e server maintenance e ezycat database amp image backups EZYCAT ONLINE STORES COP
12. igned and built more than 420 websites since 2003 Her photographic expertise means she is also able to offer photographic advice to our ezycat clients Qualifications Bachelor of Arts Photography Griffith University EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD a ce S 6 webseven Mark Bulley Marketing Director Mark has been a specialist Japanese language website designer for the past 10 years with his company JapaNet based in Brisbane For the past four years Mark has used the Web Seven EzyCat and EzyFolio systems to build many of his client s websites For me to become part of the Web Seven team has been pretty much a natural progression says Mark As a website developer I have really grown to like the incredible sophistication and ease of use of the Web Seven technologies and am enthusiastic about helping organizations make the best use of the systems Mark has a particular focus on the support role for existing Web Seven clients troubleshooting client enquiries enhancing communication and speed of response for your support needs Anything needing Carl or Kelly s attention is then passed through and followed up for you Qualifications Bachelor of Arts International Studies Japanese amp International Marketing Griffith University Master of Arts Japanese Griffith University EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD rm webseven Ask an
13. munication with our existing customers and permits potential customers to browse our products Through our website we are able to keep our customers more up to date with availability new items and specials in a cost efficient manner We are able to display pictures and descriptions of our products which is far more resourceful for our customers than just a simple pricelist We may also direct potential customers to our website rather than mailing catalogues Ordering is also made simpler and is easier to process with all the codes and quantities clear allowing for less miscommunication We have regular customers that find the online store very useful and convenient The website permits them to take there time looking through our website to see what is available and then make an order at any time of the day Kevin Lao Director Eleganter Australia Thank you for giving us your tremendous support since the inception of out website You re only a phone call away and have always been there to answer any hiccups have had along the way Your service has proven to be successful to our business and has EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD OoOO Boo webseven made it quite easy to manage our website and I will highly recommend it to others This letter is a little overdue but better late then never Ella Charles Director Goodtimes Watches Now that the AGIFT site is up and running I would like to say h
14. oming and everyone will extremely happy Jenny Peters Director Just Smitten I cannot begin to describe how amazed and impressed am with all of the work webseven has done to create my business logo and website Not only were they extremely prompt and efficient it s as if they knew me personally as they were able to successfully interpret my brief descriptions of what wanted into more than what I could have ever hoped for and something that represented my style perfectly Nothing was ever a problem even the countless phone calls made asking to add something new that now needed would and already have recommended webseven to friends and associates and cannot thank them enough for the wonderful professional and faultless job they did for my business Sarah Mackay Wiggers Director Studio Samsara EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD pe webseven Hi Mark Kel amp Team We just wanted to say a huge thank you for updating our WebSite As you know we went live last week We ve had extremely positive feedback from our customers and the site looks great Well done and thanks again Mark amp Linda Russell Directors TSK Giftware Thanks for providing such an accessible and flexible service Brad Robbins Design Office Manager R J Robbins amp Associates Creating an online store website has set up a lot more opportunities for our business as it allows greater com
15. our advice Have a great day Peter Holdsworth Director Teal Poppy EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD 8 PPP 6 webseven We have received a lot of positive feedback from our retail clients who have found our website easy to navigate and the shopping trolley very user friendly We wanted to be sure that our web site would allow us the highest level of independence to maintain our product inventory in terms of activation onto the web site photography description and pricing The ezycat system provides all this plus more In addition we have always found the team at web seven to be friendly supportive and eager to help when needed Saiyan Style has no hesitation in recommending this system We have been operating live with the ezycat web site for more than 18 months and are more than happy with how the web site operates and the level of sales that have generated directly from the site Lisa Walshaw Director Saiyan Style If Web Seven were a dictionary entry it would mean Eternal patience good humour professional service eternal patience creative talent value for money 24 7 accessibility and eternal patience As we all know technology can be a fickle thing but with Web Seven s expertise and eternal patience they make the experience not only enjoyable but an indispensable part of any growing business Thank you Web Seven for enabling my business to flourish on line and help create o
16. ow much I appreciated working with you as you developed my website I had a lot of questions along the way and you answered them all You are simply fabulous and you have amazing communication skills that engaged me throughout the project You made it such an easy and enjoyable experience Webseven s user friendly backend access to upload products and make changes as well as the ongoing support makes this a great product You also volunteered your experience and expertise about other complimentary products that have been a value added bonus to my business and really appreciate this too Thanks Kelly am extremely happy with the outcome of the AGIFT website and have been recommending you to others In support of this I thought you might like to read some very positive feedback received in response to my launch email Congratulations your web site looks fantastic Scott C Congratulations Smilka it looks fantastic will send it out to my different networks best of luck Bronwyn Wow Your site looks terrific it s attractive easy to navigate and got a nice range of products Michael M P S Congratulations Love the site Julie F Congratulations Smilka the website looks amazing and so simple to navigate Love the photography very classy Jacque G EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD a webseven Love your website lis very easy to use and looks classy and the photos are gre
17. ox for site as well as on order form Download general mailing list registered users list or past orders list as CSV Excel files for use in external eNewsletter software Tell a Friend graphical email with personalized message area Reminder service Collect and remind customers of important dates encouraging buying from your site PDF printer print a PDF of your site on a category by category basis with image ID name description features and or price fields Marketing Support Basic site statistics are collected and the ezycat system is also pre setup with Google Analytics and Ad Word tracking code built in We just add your Google ID to the database and its tracking Site tuition amp support For the first month Web Seven provides all the support you need to get started and back it up with a comprehensive user manual After the first month we provide free ongoing support for any system bugs and other support as requested at an hourly rate Server updates and system upgrades are maintained and supported for free as part of our monthly hosting fee eCommerce System Features 1 2 3 4 EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD 8 SSL secure encryption on the order details and payments pages Credit card information SSL encrypted within the administration area as well An automatic invoice calculator on check out Minimum order total amounts before check out can be completed differ
18. pportunities that would otherwise have not been possible oh and thank you for your eternal patience Shellie Conway Director Lantern Paper I can easily attest to the great results obtainable through using Web Seven s software We have had nothing but positive feedback from our customers who are impressed with the speed amp ease of navigating our site Our online orders have increased dramatically amp are steadily growing each week which in itself is the best testimonial to the success of Web Seven s software The ease of keeping the site updated is definitely one of it s greatest benefits My only regret is that it took me so long to change to Web Seven Rita Swann Director Swann Imports EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD 16 webseven I was the first person in the world to have an interactive website for watches That was back in 1993 and I have had my share of frustrating sites Since then I have learned that the simpler and easier the site is to use the better it is for your business The Web Seven system is the best system can you think of another word I have used it is so easy to update it makes me feel like a pro as go in the backend and add and change products and prices add a category when I want or change our popular monthly promotions I don t need to keep relying on others when I want to make a change I just go in and change it It is my communication with the world
19. verview You have the opportunity to choose from two ezycat products ezycat and ezycat lite Both products offer the same features except ezycat is custom designed to suit your corporate identity whereas ezycat lite uses pre designed templates Ezycat RRP 3850 inc GST Ongoing Hosting 65 inc GST per month Custom designed Ezycat lite RRP 2750 inc GST Ongoing Hosting 65 inc GST per month Uses pre designed templates with adjusted colours to march your corporate ID Ezycat ezycat lite features General System Features 1 Product catalogue engine unlimited products unlimited categories 2 Shopping cart check out amp multiple payment types with shipping options 3 24 7 Administration facility password protected 4 Flexible site design amp layout Can be provided by a third party Graphic Designer if the layout is approved by Web Seven Site set up fee discount applies for all provided designs 5 Fast delivery Web Seven can deliver an ezyCat site within 2 weeks once the brief and required information is provided 6 RRP site with Wholesale VIP password protected access allowing WSale only product prices information Key word search facility searches product ID name amp description Editable Site Meta Tags amp Product meta tags EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD Fra 10 11 12 13 14 webseven Mailing list sign up b
20. well as individual variations within the base product limits Separate min qty for RRP and WSale based on price types Also separate Additional limits after minimum quantities are met 10 11 12 13 14 15 16 17 18 webseven Stock Control basic stock count for product and variations auto counts down and restricts orders on the site Multiple product image format auto re sized 8 customisable proportions Multiple images per product Additional Product File Upload for attaching a PDF CSV ZIP PowerPoint movie or other file to an individual product Great for product specification fact sheets or instructional files Product variation system for displaying size colour options within one product Separate order boxes or drop down option Product features customizable pre set product attributes Editable product categories images sorting amp text Up to 5 sub levels Product sorting within product categories pre set rule or just drag and drop Previous back next navigation on product details pages Surrounding product mini thumbnails on product details pages Flexible product listing info show product image name ID short description price sale price quick order box as desired Flexible layout for arranging this information Flexible product listing display display a set number of products per category page with page 1 2 3 as needed OR show all products within the c
21. y takes two weeks EZYCAT ONLINE STORES COPYRIGHT 2010 WEB SEVEN PTY LTD Ersa webseven Our Team Carl Berggren CEO IT Director As the architect of Web Seven s revolutionary online store system ezycat Carl is recognised as one of Australia s leading software engineers After completing his senior education at the International School of Amsterdam he earned an Associates Degree in Computer Science at the Rochester Institute of Technology one of the USA s most highly regarded universities He returned to Australia in 1995 to work as a lecturer at Griffith University before starting his first web development company in 2001 While his role at Web Seven is full time he consults to a number of Queensland organisations including Trade Builders The Zenergy Group and the Department of State Development and Innovation As a programmer Carl is proficient in the following languages PHP ASP C Java Ajax and SQL Qualifications Associates Degree Computer Science Rochester Institute of Technology New York Bachelor of Arts Commercial Photography Rochester Institute of Technology New York Kelly Berggren Creative Director Since earning a Bachelor of Arts in Photography from Griffith University in 1995 Kelly worked as a freelance photographer before turning her creative hand to designing and building websites She is not only a founding Director of Web Seven but the company s Creative Director and has des
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