- Melissa Data
Contents
1. going to your local post office See your Business Mail Entry Unit BMEU manager for details How do I rubber band packages If your package is 1 to 6 inches thick place the first rubber band lengthwise and the second rubber band around the height If your package is less than 1 thick only place one rubber band around the height 21 Step 10 Taking It All to the Post Office 22 Checklist O Signed CASS Form 3553 Signed Postage Statement Printed Qualification Reports ZIP Code Record Report shows the CDS Certification date of a list that you pur chased from Melissa Data or Walk Sequence Report pro vided by Melissa Data when we return your list after DSF processing Sleeved and strapped trays Payment ready Deposit mail early in the day Pick up extra supplies Verification amp Acceptance of Mail All presorted mailings are deposited at their designated Business Mail Entry Unit BMEU or drop points with completed accurate postage statements Business mail acceptance clerks will make sure your mail is properly prepared so that the Postal Service can efficiently process and deliver it They will check your mail ing for correct postage payment correct endorsements proper addressing and the contents eligibility for the class of mail in dicated They will also check to see whether the mail is properly sorted and bar coded If problems are discovered with the2. thickness Weigh the same 10 pieces to the nearest 0 0001 pound or 0 1 ounce and enter this amount as the weight Enter in the height and width of the piece MAILERS 4 will do the cal culations per piece and enter this information on the post age statement Presort For Postal Discounts Using D MAILERS 4 1 Click the Presort button 2 Select New Mailing and click Next gt gt 3 Fillin Post Office of Mailing infor mation This is where you obtained your bulk permit You should check 13 Save as Default if this is the primary order from the lowest rate Saturation post office you use for bulk mailings mailings require the Enhanced CRRT Click Next gt gt WS HD LOT Letters presort level 4 Mark your selections for Mail Class 7 To select destination discounts click Mail Piece Type and Rate Type Destinations gt gt and select the BMC Click Next gt gt SCF or DDU that you plan to use for 5 The information you place in the this mailing Sample Size and Weight screen 4 Destination Discounts 5350840 is very important for accurate tray Selected Destinations sortations and weight rates Enter the RE amc Rancho Santa Margarita CA DDU 85 information as accurately as possible and choose Next gt gt VAN NUYS CA Add SCF SANTA ANA CA at Remove oe Cage CA Sort Destinations oro u by ZIP Laguna Hills CA ve Mission Viejo CA 9269 Add DDU C by Nam
3. information on using filters Click Go 5 After MAILERS finishes the tally it will display the Print Preview dialog 6 Select Carrier Route and click Preview or Print 7 The report will show the number of addresses in your database compared with the number of possible addresses broken down by carrier route Step 4 Presorting For Postal Discounts Checklist O Measure and weigh your mail piece and enter in the correct data in the Presort Wizard Select the appropriate presort categories to sort to sortation Categories You can receive a larger discount on postage if you share the work of process ing the mail When you do some of the preparation and sortation it saves the Postal Service time and money and they pass the savings on to you To receive automation rates addresses must be CASS certified have a ZIP 4 Code and labels must be barcoded To receive non automation rates ad dresses must have a valid 5 digit ZIP Code presorted packages must be rubberbanded and addresses do not need to be CASS certified Miscellaneous pieces are known as re siduals when the addresses have an invalid ZIP Code no ZIP at all or have interna tional addresses How do accurately measure ily my mailpiece Take 10 20 assembled mailpieces including labels inserts and rubberbands and flatten them by hand and release Measure the height of the stack to the nearest 1 8 inch and enter this amount as the
4. number of miles Again two to five miles are usu ally ideal for saturation mailing and the address city state and ZIP Code of yout location Alternatively to receive all carrier routes with a single ZIP Code select ZIP Code and enter the five digit ZIP which you want to target Under Check to Include select the types of addresses to include in your occupant list To meet the minimum requirements of a saturation mailing you should leave all boxes checked You can also check the box to Include Names Where Available but this is not required for saturation mailing Click Add Selection The web page will display a summary of the list to be purchased including the number of addresses included To purchase only some of the carrier routes within the selected radius click Carrier Route s and uncheck the car rier routes that you don t want Click Confirm and Return to My List to finish Click Next Step The web page will display the cost of the selected oc cupant list and a list of available file formats dBase dbf is the best for working within MAILERS 4 al though the others will work Select the desired format and click Next Step 11 10 Enter a job name This will allow you to retrieve the same settings to pur chase an updated list in the future 11 Click Check Out 12 The web page will display your shop ping car Verify that the information ts correct and click Check Out 13
5. preparation of your mailing you may cor rect the errors or pay additional postage to compensate the Postal Service for the errors found Remember the BMEU acceptance staff is there to help you They want your mail ing to be a success Using Standard Mail for direct mail advertising is an effective way to reach clients potential customers mem bers friends and other businesses
6. upper tight corner of the before you can mail at presorted post mailpiece age rates You ll pay a fee when you apply and when you renew the permit every 12 months Your post office can tell you how much the fee ts Payment Types and Requirements Form 3615 Other Other Yearly Fee Fees Forms Stamps X Imprint X X Meter X Database Files To process a mailing using MAIL ERS 4 you will need a database file To meet the requirements for Saturation mailing discounts the database must contain at least 90 of the residential addresses for a residential only mailing ot at least 75 of all addresses for a resi dential and business mailing If you do not currently have a data base that meets the Saturation mailing qualifications your best option would be to purchase a list from Melissa Data Call 1 800 MELISSA 635 4772 or visit www MelissaData com Lists and click Occupant Mailing Lists Step 2 Designing Your Mailpiece Checklist O Verify your mailpiece qualifies for automation compatibility O Measure your mailpiece to determine if it qualifies for letter or flat rates The size of your mailpiece will deter mine the rates available to you The major processing categories of Standard Mail A include letters or cards and flats All the pieces in your mailing must be the same size shape and weight Making Your Mailpiece Automation Compatible Making your mailpiece automation com pati
7. 0 1472 must accompan 4 2 Grp 92688 C053 500 1972 aji y 5 2 CRD 92688 cos4 500 2472 your mailing to the 6 Cc 92688 cos4 244 71 7 2 Chp 92688 C055 500 3216 Th AON post office iB Be sek e Mailing Sum 10 2 CRD epee c058 pe ne Preso mary and 11 gt crp 92688 C059 50 rt P zo io mo goeie coo sm ii arameters reports are no ce nae ca fu ete for your persona 948 ref ko ogo mes Ge str elerence 18 2 erp 92688 C064 2 CRD 92688 1 92688 CO l a presort I P E Presorted Rat Ta Latter None BY 35 Leen yes pasie Lener BB x BBs Fat re ps pa Basie Flat 315 Lener Basic Letter 3 5 Flat oat se Basic Flat AG Basic Fiat i pec BS iza Addres tha for Waer Indiy idunt 0 permi po M or i holder R bs fer Prepare pot3 8 0 compute 3 v S Saturation ECR K oon Da High Density ECR ee p24 Basic ECR ae Postage Statement Step 6 Printing Your Address Labels Checklist O Verify the data on the label is printed according to USPS guidelines Verify automation barcodes are not truncated and have 62 bars Formatting Addresses Correctly Format your label keeping in mind the optical character reader OCR scans an address from the bottom of the mailpiece to the top The Postal Service will deliver the mail to the address designated on the delivery ad dress line which is always the line immed
8. Contents Welcome to Saturation Mailing with MAILERS 4 c00008 1 What You Need to Get Started 5 Obtain a Bulk Mail Permit Determine Payment Type Database Files Designing Your Mailpiece 7 Making Your Mailpiece Automation Compatible Preparing a List for Saturation IE ANE oscinecivewodnmensnausexaesenpecaecuase 9 Acquiring an Occupant Mailing List for Walk Sequence Using Your Own Mailing Lists for Walk Sequence Presorting For Postal DISCOUNMS 02 ccseeeeeeeeeeeeees 11 Sortation Categories Forms You ll Need to Take to the Post Office ccccccecececesseeees 13 Postal Forms and Reports Printing Your Address Labels 15 Formatting Addresses Correctly Printing Required Tags for Containers witesssnisccnscsaccccccssccnns 17 Tray or Sack Tag Information Putting Labels on the MailpieCe cccscsesscseseeeees 18 Mailpiece Clear Zones Address Labels Assembling Your Mailpieces into Containers ccccsesssseseeseseeees 19 First Label Trays or Sacks Second Prepare Sorts Third Sleeve amp Strap Trays Taking It All to the Post Office 20 Verification amp Acceptance of Mail Where to Find More Information Throughout this guide you may want to reference the USPS Quick Service Guide for more information You can get this free guide from your local post office or from Mailers Software Be sure to jot down the information of yout local Busines
9. Enter your shipping address and click Continue 14 Enter your billing information and click Submit Order After processing your order and compil ing the occupant list the web page will display a gray Download button Click this to download your new database Your occupant list must be used within 90 days of purchase After 90 days you must purchase an updated list Using Your Own Mailing Lists for Walk Sequence To use your own mailing list your database must contain enough addresses to meet the requirement of 75 of all ad dresses ot 90 of residential addresses in a given carrier route DSF Processing In order to use your list for saturation mailing the database must have Walk Se quence numbers appended to each record This is called Delivery Sequence Format DSF processing You can send your list to Melissa Data for DSF processing Call 1 800 MELISSA 12 635 4772 to speak to our Data En hancement Services department or visit www MelissaData com DSF for more information Your list must be used within 90 days after it is returned to you from processing Using MAILERS 4 to Determine If Your Mailing List Qualifies for Saturation Mailing 1 Select List gt Tally 4 2 Check Carrier Route 3 If your mailing list covers a large geo graphic area you should consider using a filter to limit the tally to the ZIP to be targeted by your saturation mailing See the MAILERS 4 User s Guide for more
10. ated every 90 days You can have this added to your list with DSF processing or you can also purchase an occupant list with the Walk Sequence numbers from Melissa Data See Step 3 for more details about obtaining a mailing list with Walk Sequence numbers MAILERS 4 offers you a double benefit it is a powerful program that processes your mailing for the best discounts possible and enhances your database for an efficient successful direct marketing campaign ws Y This drawing represents how a zip code is divided into carrier routes Step 1 What You Need to Get Started Checklist Determine Payment Type O Obtain a Bulk Mail Permit from Precanceled Stamps your local post office If you want your O Determine payment type and mailing to look more obtain authorization from the personalized use pre post office canceled stamps Get materials and supplies from Meter the post office including rubber Using a post bands trays and sleeves age metet is a Purchase tie straps convenient way to Pick up any books or pamphlets pay for postage including the Quick Service Meters are leased Guide Pub 95 from authorized Obtain a mailing list or sales manufacturers leads that target your market get y Imprint PRSRT STD You can have permit im sell PRSRT STD U S POSTAGE PAID Obtain a Bulk Mail Permit print information called NEW YORK NY an indicia printed in the You must have a valid mailing permit
11. ble is important Automated equipment can process mail quickly and more effi ciently than manual operations can allow ing the Postal Service to set lower rates for these pieces and increase delivery time Your automation compatible mailpiece should vV Meet size and weight standards vV Be made of good quality white or light colored paper Y Contain no sharp items including staples Y Contain no bulky items larger than 1 4 thick v Be sealed securely with wafer tabs if applicable v Be readable by automation equip ment How to Measure Your Mailpiece The length is the edge that runs parallel to the lines of the delivery address The height is the perpendicular edge L _ Letters Although the post office allows letter mail to be a maximum of 11 5 in length to ensure accurate and efficient process ing the USPS recommends your letter size mailpiece be less than 10 5 in length Flats For the maximum automation discount flat pieces should be no larger than 12 high by 15 long Minimum and Maximum Sizes Be aware of the differences between let ter mail and flat mail and check with the USPS regarding the differences in postage rates For example if you design a news letter as an 8 5 x 11 piece then you will Letters 6 1 8 3 1 2 5 a aT lt a ott 1 2 Min Max Length 11 1 2 Height 6 1 8 Thickness 0 25 Weight up to 3 3 ounces Some r
12. bulk mail permit Basic refers to Standard Mail rates Qualification Types Sales or promotional messages Form letters At least 200 sorted and ad dressed pieces or 50 Ibs all the same size shape and weight Rules Saturation Mailing sent to 75 of all addresses or 90 of residential addresses within a single carrier route High Density Mailing sent to 125 or more addresses within a single carrier route Mailpieces sorted in walk se quence Mailpieces weigh less than 16 OZ No Personal letters No Bills invoices or statements No Contracts No Valuables or currency In addition to the significant cost sav ings this local makes saturation mail ideal Saturation mailing is targeted toward for local businesses to direct their advertis addresses in the same neighborhood ing to nearby residents Businesses such as Specifically a saturation mailing is directed delivery services restaurants and auto re toward addresses in the same postal carrier pair shops can send out discount coupons route to raise awareness of their services Additional Resources QSG 642 670 Standard Letter Standard Letter Non Profit Standard Flat Standard Flat Non Profit Post Office of Mailing BMC Entry Basic High Density Saturation Basic High Density Saturation Basic High Density Saturation Basic High Density Saturation Cost per 1 000 pieces rates eff March 1 2005 Non profit organizations should c
13. e Edit DDUs 4 Mailing Summary 5350840 4 RA Suggested Mailings E OA j pekar gea F MIDDU Rancho Santa Margarita CA Enhanced CART Automation Basic DDU Rancho Santa Margarita C4 Enhanced CART WS HD LOT Lel Enhanced CRAT Automation Basic Letters Enhanced CRAT WS HD LOT Letters STD Automation Letters Cards STD Nonautomation Letters Cards Residual Mailing qi lt A 8 To adda DDU click Edit DDUs then click New and enter the city state and ZIP code for the new DDVU 9 Click Format then click Autoformat Verify that Carrier Route and Walk 6 The Suggested Mailings listing will Sequence are formatted Click OK show you what Presort levels your 10 Now click Go to initiate presorting list may qualify for and what levels it Presort has suggested To select destination discounts click this button Destinations gt gt these mailings for you Press the Go button to For advanced options click the Customize button Customize gt gt begin Presorting Format Filter Cancel will attempt to sort to in descending 14 Step 5 Forms You ll Need to Take to the Post Office Checklist O Review the Qualification Report and Postage Statement and make a copy for your records Prepare to pay the amount of postage due on the Postage Statement Sign the Postage Statement certifying you are in accordance with all USPS rules and regulat
14. e Mailpiece Checklist O Peel labels in order from left to right O Keep labels and mailpieces in the same order as the Qualifi cation Report Place labels in the proper loca tion with less than five degree skew on the mailpiece Ensure OCR readability ac cording to USPS guidelines Mailpiece Clear Zones Several places on the address side of a mailpiece are reserved for addressing and related information only Always have your post office check the validity of your mail piece before applying labels OCR Read Area Extraneous non ad dress printing in the OCR read area can cause the rejection of the mailpiece Be sure to have at least 1 2 all the way around the label You may place non address printing such as company lo Return Address Area gos advertising and die cuts within the OCR read area only if you position this printing so that the lowest point is above the delivery address line Not Actual Size 20 Return Address The return address must be above the OCR read area and should be printed in a type size smaller than the type size used in the delivery address Barcode Clear Zone To ensure that the barcode is readable by barcode sorters the barcode clear zone must be clear of all printing markings and colored borders Address Labels Be sure to use address labels that are at least 3 long to ensure proper fit of the barcode When applying labels to your
15. ect the appropriate label descrip Cg Nae tion from the list by highlighting it 1 e Avery 5161 Select Next gt gt 215 x 3 At the Template tab create a new template Place the appropriate fields DDU Enhanced CART WS HD LOT Letter None None Qualified Enhanced CARAT Aute Mark for your label design by double clicking None Qualfied Enhanced CRRT WS pais None Qualified STD Automation Lett Blank Label the Field Names Save your template Ree ae and click Next gt gt Engemet ae Header Label On C On First Label of Package C On Last Label of Package Tray Change xi OnAllLabels C Tray Package Change Template Name SATURATION Cancel lt lt Back Next gt gt Field Names Template Layout lt Barcode gt TURHEIaIEDH NT 6 On the Print To tab select a compat ADDRESS ee DP USIENE ible printer driver from the listing Bold Off D Selecting Windows Driver is best for Italic On v rei __ i i small ink jet and laser printers and will Text Font Regular Arial Black Color Size 10 use your default printer in Windows ie a Seay ie Control Panel Select Next gt gt 7 Click Preview to verify your labels will print as expected and click Print to start printing labels 4 Select the following Sequence com mands Presort Order Normal Se quence All Pages and click Next gt
16. estrictions apply verify with your post office Automation letters must maintain an aspect ratio height width between 1 3 and 2 5 10 pay flat rates If you fold the newsletter in half as an 8 5 x 5 self mailer you will pay lower letter rates This booklet will de scribe how to process and mail letter size pieces in more detail Flats Min Max Length 15 Height 12 Thickness 0 75 Weight less than 16 ounces One dimension must exceed at least one of the letter size maximums Step 3 Preparing a List for Saturation Mailing Checklist O Acquire a certified occupant mailing list or O Have Walk Sequence numbers appended to the records in your mailing list Acquiring an Occupant Mailing List for Walk Sequence It is rare that mailing lists that built up via existing customer relationships will contain the necessary 75 of addresses within a given carrier route to quality for saturation mailing More likely it will necessary to buy a list from Melissa Data You can purchase a list by calling 1 800 MELISSA 635 4772 or by visiting www MelissaData com Lists on the web Buying Occupant Mailing Lists over the Web 1 Point your web browser at www MelissaData com Occupant 2 Alternatively from inside MAILERS 4 click on the Internet menu and click Order Occupant Lists Online 3 To target addresses within a given distance of your location select Radius and enter the maximum
17. gt 18 Step 7 Printing Required Tags for Containers Checklist Office of Mazling shows the origin or entry post office O Ensure tags are printed on correct paper stock color and size Printing Tray or Sack Tags 7 Verify barcodes are not trun Using MAILERS 4 cated when torn apart if using 1 Click the Print Tray or Sack pre perforated paper Tags button D Select all the mailings from the Job Tray or Sack Tag Information List Destination Line shows the city state 3 Select the appropriate tag from the and ZIP Code 3 or 5 digits of the desti Tray List Usually 2 up for laser and nation postal facility When required the ink jet printers g facility prefix for example 4 If you want to print your tags out ADC is used on plain non perforated card stock Content Line shows the mail class pro MAILERS 4 can Draw Borderlines cessing category and other information around each tag so you can easily and required accurately cut them out aes i 5 Include the Job Number and Con a aes tainer Number on the tag 6 Select your Print Range All Trays MM and print out your tags by clicking gu Print al _ a _ _ _ rd Destination Line eter Renos STA MARG ca O 92688 Content Line STD LTR BC D LTR BC WSS CO51 I Office of Mailing _ _ m m C C 7 E88 i 9268855701 RSM CA 92688 Step 8 Putting Labels on th
18. heck with their local post office to determine if they qualify for the non profit rate Entry Levels The following explains the difference between eniry levels listed in descending order of cost Post of Office of Mailing These rates apply if you drop your mailing with the Post Office that issued your bulk mail permit Bulk Mail Center BMC Entry A BMC is a centralized highly mechanized mail processing planet for distributing Standard Mail in bulk form Sectional Center Facility SCF Entry An SCF is a postal facility that serves as a processing and distribution center for post offices in a geographic area defined by the first three digits of the ZIP Some SCFs serve more than one such area Destination Delivery Unit DDU Entry A DDU is the local postal facility that directly serves a delivery address DDU Entry provides the lowest mailing cost possible To qualify for this rate you deposit your sorted and prepared mailpieces directly at the DDU that serves the area that you are targeting with your mailing The best results are obtained by targeting carrier routes with 2 to 5 miles of the loca tion you ate advertising This manual provides you with a check list of the steps necessary to process a mailing for the Saturation Mail discounts possible using MAILERS 4 It includes a list of important elements required to get you started as a direct mailer from mail piece design for postal automatio
19. i ately above the city state and ZIP 4 line Using Proper Type Style In order for your addresses to be easily read by OCR s be sure to use the following guidelines What are the Elements of an Address Label Mhonbbhalbalhbhhabihalhihnnnl halhal 7 xxxxxxxxxxxxx E CRW SSXXC001 O CURRENT RESIDENT STE 36 77 MASSACHUSETTS AVE CAMBRIDGE MA 02139 4301 Use simple sans serif type like Arial with uniform thickness No bold italic extended or con densed type styles Point size between 10 12 points No kerning overlapping of charac ters or words too close together Address block cannot be skewed more than 5 degrees Be careful when attaching labels Using uppercase characters throughout the address block is preferred but initial or title caps are acceptable No punctuation Left justify every line in the ad dress block Use two letter state abbreviations Use one space between the city and state two spaces between the state and ZIP 4 code The OCR scans the mailpiece from the bottom to the top PostNET Barcode Endorsement Line Name Attention Company Suite Apartment Delivery Address City State ZIP 4 4 Printing Address Labels 5 Select the following Presort Using MAILERS 4 Options The mailings from 1 Click the Print Address Labels _ the Job List you wish to mail print the button Endorsement Line on all pieces and a Header Label between tray changes 2 Sel
20. ions Postal Forms and Reports Documentation must be generated by PAVE certified software like MAILERS 4 PAVE Presort Accuracy Validation and Eval uation certified by the USPS MA means MAILERS 4 meets the standard of excellence for presort soft ware Certification at the Gold level is your guarantee that MAILERS 4 surpassed the standard qualification criteria for presott ing and accuracy that includes Standard Mail FirstClass and Periodicals Printing Postal Forms Using MAILERS 4 After running Presort the Mailing Results Summary screen will show you the following e The rate levels your mailing quali fied for after presorting e The number of pieces and cost at each rate 4 Mailing Results 5350840 Ciguwat Neca fe This is a summary of your mailings Mailing Results None Qualified DDU En D D D DDU Enhanced CART WS 42 N one Qualified Enhance None Qualified Enhance None Qualified STD Aut STD Nonautomation Letters None Qualified Residual 0 D 85 17588 2110 557 Fress the Next button to set up postage statement information Total pieces 117597 Total cost 2112 97 Savings 8269 26 Any mailing identified by None Qualified Next gt gt Finish Indicates that the mailing did not have enough pieces to create a valid mailing e Your Total Cost and Savings of the mailing compared to sing
21. le piece First Class postage Click Next gt gt 4 Postage Statement Information 5350840 m Permit Holder Name Ray Melisa Company Melissa Data Corp Address 22382 Avenida Empresa City Ficho Sta Margarita State CA z p 92688 Phone 949 5971732 Email info MelissaDatacom Prepared For Permit j 2345 m Additional Information Seq Mail Date 3 25 2005 C Meter Imprint C Stamp 07 Agency Code Receipt I Save as default Customer CAPS CTAS lt lt Back Next gt gt Finish Payment 1 Complete the Postage Statement Infor mation including the permit holder and payment type Click Next gt gt 2 Print the Qualification Report for all of the presorted mailings listed 15 ng at ae STD Automation L g at a time te mail and then Pri Quali n Letters select P nt to get the required ualification Report and click Print ostage Statement 3 Select Postage Report gt gt highlight P all qualified mailings that you want to Automation Qualification Report Se ee waster etiany Ustseese Note The Qualification Re Sort standard Mail DMM M620 Date 3 25 2005 P port File 5350840 DBF page 1 of 2 ostage State MAILERS 4 Build 1329 presort version 7 40 00 G R ment and CASS me ymy a e B oa maa MEN eer eport are required by th o 2 m ope aio m w a e soe USPS and te 3 S rD 92688 C052 50
22. mailpiece be sure to place the label on straight within the OCR read area so there is less than a five degree skew Wihl scuaalaLucallaslLadabonstosts ae ECRWSSXXC001 CURRENT RESIDENT TE 36 77 MASSACHUSETTS AVE B CAMBRIDGE MA 02139 43 lt __ 50 of Envelope Length _ gt Postage Area Barcode Clear Zone 4 3 4 x 5 8 OCR Read Area Position address block in this area Step 9 Assembling Your Mailpieces into Containers Checklist O Insert bar coded tray tags into holders O Place mailpieces into trays or sacks according to the Qualifi cation Report Sleeve and strap appropriate trays First Label Trays or Sacks Back 011 Place a tag I SPRINGFIELD MA 1 STD LTRS 3D NON OCR I i il PAUL MN 550 56407 FMACO ST one me securely on each sack or tray Do not tape labels onto trays or label Front holders Do not make handwritten changes to preprinted bar coded labels the machines read only the barcode Il sn STD FLTS ECRWSS C051 RSM CA 92688 Second Prepare Sorts Pieces mailed to the same car rier route should not be rubber banded but mailpieces in sacks and trays with multiple carrier routes must be rubber banded by carrier route Third Sleeve amp Strap Trays Sleeve all the trays and strap non local trays for transport Strapping is not required for trays
23. n com patibility to properly packaging the mail pieces in their containers and taking them to the post office Good luck with your direct mail marketing initiative If you need further assistance please call on our customer service or technical support staff at 1 800 MELISSA Saturation mailing is based on the car rier route which is the area serviced by a single postal carrier To qualify for satura tion postage rates a mailing must be in walk sequence order and sent to at least 75 of all addresses in a carrier route or 90 of the residential addresses in the route For example if a carrier delivers to 500 addresses 400 of which were resi dences your saturation mailing would have to reach 375 out of all addresses 75 of 500 or 360 residential addresses 90 of 400 To qualify for high density postage the mailing must be in walk sequence order and reach 125 addresses in a carrier route regardless of the total number of addresses in the route If a Carrier Route has fewer than 165 addresses the High Density minimum of 125 addresses would also qualify for Saturation rates therefore Saturation rates should always be used for these Carrier Routes To qualify for either saturation or high density postage rates a list must have Walk Sequence numbers The Walk Sequence number indicates the order in which a carrier delivers to ad dresses on his route This number must be attached to every record and upd
24. s Mail Entry Unit at your local post office or the nearest Postal Busi ness Center Our technical support staff is al ways available to answer your ques tions regarding MAILERS 4 or postal regulations Feel free to give us a call at 1 800 MELISSA At the bottom of most pages are re soutces for additional information Most of these documents can be found in e Domestic Mail Manual DMM e Quick Service Guide QSG e MAILERS 4 User s Manual e Postal Explorer pe usps gov Welcome to Saturation Mailing with MAILERS 4 aturation mailing gets you the lowest postage rate because of the S load When you do some of the pro discounts for sharing the work cessing and sorting it saves the Postal Service time and money They pass those savings on to you in the form of post age discounts A standard letter can be mailed for as little as 12 per piece Non profit organizations save even more You can also save money by dropping your mailing at the postal facility han dling the delivery To save the most in postage costs deposit the mailing with the Destination Delivery Unit DDU the local post office that services the ad dresses being targeted by your mailing The table at the top of the next page shows the postage cost per 1 000 mail pieces as of March 2005 for Standard Mail letters and flats for both profit and non profit organizations The post of fice of mailing is the postal facility that issued your
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