the YouTube guide [pdf, 1.57MB
Contents
1. 420x315 480x360 640x480 960x720 Customised Width px Height px Watch with your friends Start a Google Hangout Post a Video to your Facebook Page If you have a Facebook page you can add a post to the wall on your Facebook page and copy in the URL as mentioned above A thumbnail of the video will be retrieved automatically and displayed on your wall which users will simple have to click to view Get Customers to Subscribe to your Channel When you upload videos you want your customers or potential customers to subscribe to your channel By subscribing to your channel they get notified of any new videos added to the channel This is a good way of keeping in contact with them To get people to subscribe make sure to include links on your website to your Yuh videos so that people are enticed to go and watch them on YouTube and will miinat then hopefully subscribe to your visitdublincom channel Visit Dublin aa Featured Feed Videos Uploaded videos Page 13 of 18 Failte Ireland National Tourism Development Authority Using YouTube Monitoring Traffic YouTube provides an analytics module called Insights that allows you to view details of who is watching your videos where they are located what age they are and so on This is extremely useful information as you can start to build a picture of who your videos are appealing to which can then help you target your marketing eff2. e Description Enter a detailed description that describes the playlist e Privacy Indicate if the playlist is private or public as we want to promote this content we want it set up as public When you have finished configuring there is an option which allows you to share the playlist This allows you to send e mails to a variety of people to promote your video Page 17 of 18 a Failte Ireland National Tourism Development Authority Failte Ireland 88 95 Amiens Street Dublin 1 Ireland Lo Call 1890 525 525
3. Basic linter The majority of the topics in this guide are suitable for anyone who has basic PC knowledge Towards the end of the guide there are a few more advanced topics that are more suitable for intermediate users Terminology You will come across the following terminology in this guide which you need to be familiar with Term Explanation Video Tutorials O Indicates a video tutorial Click on the icon to watch the video These videos demonstrate how to carry out a particular task In order to watch the video tutorials in this guide you will need to have Adobe Flash Player v9 0 28 or above installed on your computer Page 3 of 18 O Failte Ireland A i National Tourism Development Authority Getting Started with YouTube Before you can start uploading videos to YouTube the first thing you need to do is create an account When you create an account on YouTube a channel is automatically created for you A channel is a place where you can group your videos together The advantages of having a channel are e Videos are grouped together in one place e You can create a profile for yourself and link back to your company e You are creating a mini website and as you add videos it will become more and more interesting for people Create an Account Go to www youtube com and select the Create Account option in the top right hand corner of the screen As YouTube is a Google service you will need to create a Google ac
4. a description that describes the type of information E you will be including in your channel Also gt y isibility ra TEENE EEEE E user coastalcures include a link back to Channel URL your website e Tags enter the keywords that you would like to be used to index your channel Tags should be separated by a space For example in the case of Plaza Hotels you might enter e Title Plaza Hotels Irish Luxury e Channel Tags Luxury Hotel Ireland Plaza friendly 5 star Alternatively if you owned an adventure centre you might enter something like this e Title McDougalls Adventure Galway Ireland e Channel Tags Adventure Sports Kayaking Mountaineering Page 7 of 18 O Failte Ireland HAM eras National Tourism Development Authority Creating Uploading Videos Before you can start uploading videos to YouTube to need to get out there and start creating some Try to keep your videos short and snappy and also try to make them interesting and engaging For example adding some humour and your own personality to it will make it more appealing People love to put a face to a business so don t be afraid to put yourself out there How long should my Videos be You should aim for your video to be around 2 to 3 minutes long If it goes beyond this make sure it s very captivating If you think you have 15 minutes of video why not split this up into multiple videos Create a Video for YouTu
5. many people viewed your video where they were from and how they came across your video Was it on YouTube on a 3 party website or from a Google search Demographics Playback locations Video a T T wi a Traffic sources Last year 1 Jan 2011 31 Dec 2011 Audience retention Mobile apps and direct traffic View referrals from all w traffic sources a 22 View referrals from w outside YouTube i Engagement reports Subscribers Likes and dislikes Daily gt Favourites Comments y Sharing 3 2 1 0 01 01 2011 22 02 2011 15 04 2011 06 06 2011 28 07 2011 18 09 2011 09 11 2011 31 12 2011 Traffic source Views of total views Mobile apps and direct traffic unknown sources 5 22 7 5 22 7 5 22 7 3 13 6 e YouTube suggested video 2 9 1 To find out more details about where people accessed your video from click on the options above the graphs This displays a more detailed graph showing you the percentage of views that came from each source As you can see from this graph 22 7 of the views for this video over the last year came from external websites To see which websites these came from click on the External Website item in the list Other useful information is to see what keywords people used in searches to find your video Once you see what the popular keywords are you can update your tags and descriptions on your videos to increase the chances of your video bei
6. trim the video or apply visual and audio effects You can also specify the location on Google maps where the video was taken To edit your video click on the dropdown next to your username in the top right corner of the screen and select the Video Manager option On the resulting list click the Edit button for the video you want to update Page 11 of 18 O Failte Ireland pani i National Tourism Development Authority Using and Promoting your Videos Now that you have all the videos up there what s next Well once you have categorised them all correctly that should in itself result in more people finding you through YouTube or through Google However there are many ways in which you can use your videos to help promote your business For example e Make your content available on your website see the section that follows for details As Shown in the section that follows it is very straight forward to display your YouTube videos within your website e When you are writing a blog post make sure to use some of your own videos e Ask your clients to upload their own videos to YouTube Maybe they took a video while staying at your hotel Once they do you can then mark them as a Favourite which means they will be displayed on the Favourites list for your channel e Comment on other videos if you comment on other related videos that are not yours this may encourage people to come and look at your videos e Join or create groups b
7. O Failte Ireland National Tourism Development Authority USING YOUTUBE How to use YouTube to promote your business using video 2 April 2012 Version 1 0 O Failte Ireland AMES National Tourism Development Authority Contents Contents Introduction Skill Level Terminology Video Tutorials Getting Started with YouTube Create an Account Customise your Channel to Match your Brand Configure Your Account Creating Uploading Videos Create a Video for YouTube Upload your Video to YouTube Using and Promoting your Videos Include Your Video on your Website Post a Video to your Facebook Page Get Customers to Subscribe to your Channel Monitoring Traffic Monitor Traffic for your Channel Monitor Traffic for a Particular Video Advanced YouTube Functionality Create a Playlist Page 2 of 18 12 12 13 13 14 14 15 17 17 Using YouTube O Failte Ireland National Tourism Development Authority Introduction Videos are a very powerful way of delivering a message on the internet and are becoming more and more popular by users YouTube is owned by Google and is the largest video sharing site in the world with on average over 500 million visitors each month Even if you plan on using your videos on other sites e g your website it is still a good idea to keep YouTube as your central area for all your videos This guide shows you how to set up an account on YouTube and share out your videos Skill Level
8. be The following gives guidelines on how to create a video using your camera Most cameras are pretty similar and record great quality videos that are perfect for YouTube at a very reasonable price e Step 1 Configure your camera to take the video in the recommended size or resolutions for YouTube This is either 1280 x 720 16 9 640x480 4 3 Refer to the user manual for you camera for details on how to do this e Step 2 Record your video e Step 3 Connect your camera to your PC Most PC s will recognise the camera as an extra hard drive and will display a folder with the files in it Click on this and locate the video you have just recorded e Step 4 Copy the video to your hard disk Rename it to a more meaningful name Page 8 of 18 Using YouTube O Failte Ireland National Tourism Development Authority e Step 5 If you wish to edit the movie you can either use the YouTube Editor or a program such as Windows Movie Maker comes free with Microsoft Windows e Step 6 When your video is ready login to your YouTube account and click on the Upload button See the section that follows for details on uploading After a view minutes your video will be uploaded and you can then pass around the link to it to all your clients customers and embed the video on your website Upload your Video to YouTube To upload a video click on the Upload option in the top right corner of the screen If you are not already logged in you wi
9. count Once you have done this you are returned to YouTube where you are logged in using your new Google Account The first thing you need to do is create your Username and Channel It s important to pick a good username as this will be the name of your channel and therefore will form part of your web address e g www youtube com lt username gt As this will be an account for your business you should use the name of your business as the username To do this click on the person icon in the top right hand corner of the screen as shown This will display some options Click My channel You Tube Q Browse Upload Patricia Smyth 0 O YouTube El My channel le account 2 Patricia Smyth Profile Settings No videos No videos No YouTube settings Video Manager Favourites Watch Later Likes ee 9 Subscriptions Google Sign out View list View list Vie Privacy Switch account You are then asked to enter your username Enter the name of your business as the username and select Check Availability to see if it is already taken If it is YouTube will suggest some alternatives Page 4 of 18 Using YouTube O Failte Ireland National Tourism Development Authority Note You cannot change your username afterwards so choose wisely Once you find a suitable Username your channel will be created and you are brought to your main YouTube page where you will now see your new username in the top right hand corner of the screen Customis
10. e your Channel to Match your Brand When you first login to YouTube after creating your account you are taken to your YouTube Home page which lists details such as Recent Activity Subscriptions and your YouTube Inbox But let s look at what other people will see by going to your YouTube Channel To go to your channel click on your username in the top right hand corner of the screen as shown or click on the My Channel link on the left Youu re paad coastal Subscriptions Browse channels z W It looks like you don t have any subscriptions yet Start by adding channels amp Go to your channel You are now brought to your channel page which at the moment looks a bit plain YouTube enables you to brand and customise your channel by changing the background and choosing an avatar The following example shows ee AI PEEL Visit Dublin sunc J Uploads Playita O Uploads 13 you what a branded channel looks like You can place Happy Christmas from Dublin 149 views 2 weeks ago Guinness 250 190 views 3 months ago de AS see all whatever image you want in the background surrounding Dublin Handel Festival ae Dublin Visitor Attractions 3 the channel so it is important to put in something that matches up with your brand Guinness Storehouse Ms visitdublin 541 views eh Truly Madly Deeply Dublin gt Que 004 529 1 a ES Info Comments Favorite Share P
11. laylists Flag e g correct colours logo visitdublin 46 427 views The Old Jameson Distillery visitdublin 586 views and so on Truly Madly Deeply Dublin 40 ratings kk k Ak uhlin Eebrian07 INNA AR 427 views From sositd On the top right hand side of Page 5 of 18 O Failte Ireland AMES National Tourism Development Authority the screen click your username to display your account menu Select My Channel and then click the Edit Channel button Yon Edit my channel Appearance Info and Settings Featured Tab Avatar Preview your avatar below To upload a new avatar choose a new file Choose file On the Appearance tab e Upload an avatar that will visually represent your company e g your logo e Choose an image or colour to be displayed in the background for your channel Click Finished Editing to save any changes Page 6 of 18 Using YouTube O Failte Ireland National Tourism Development Authority Configure Your Account In the Info and Settings section enter more information about your channel and configure how you want it to behave The following gives you some guidelines on configuration e Title create a title for your channel that reflects your business The title must be less than 30 Channel Information 4 Settings Default Tab characters Be as 8 Plaza Hotels Feed Tab y descriptive as you can Description A ted the feed tab e Description put in
12. ll be prompted to do so Upload video files More ways to upload and create Upload multiple files Choose more than one file by pressing the Ctrl key while selecting files Record from webcam Share your thoughts Record a video and publish to YouTube right now Select files from your computer Drag and drop videos anywhere on this page to start uploading Upload HD videos in various formats up to 15 minutes Increase your limit This allows you to select a video from your machine and upload it YouTube can accept almost any video format for upload Once you have located your video click on OK If the video is quite large then this may take a bit of time Once the file has been uploaded you are given the option to enter some details about the video so that it can be easily found within YouTube Some of this information is also important if you want your video to be found on Google searches Page 9 of 18 O Failte Ireland emg wera National Tourism Development Authority e Title Enter a good descriptive title for the video If location is important to your business make sure to include this For example Swimming Pool at the Plaza Hotel in Dublin Ireland e Description Put in a more detailed description of your video e Tags If you were indexing this video in a library what words would you index it on Try and think of keywords that people would use to search for businesses like yours e Catego
13. ng found in a Google or YouTube search Page 16 of 18 Using YouTube O Failte Ireland National Tourism Development Authority Advanced YouTube Functionality Create a Playlist Playlists are a useful way of categorising your favourite videos It allows you to group related videos together If viewers are interested in one type of video they may be interested in more videos around the same topic To set up a playlist login to your channel and click on the channel name in the right hand corner of the screen From the dropdown select Video Manager Then click Playlists on the left Video Manager Video Editor Subscriptions Analytics Inbox Settings m Playlists View Newestcreated v New playlist Uploads qm _ a Playlists O er e E Edit Dandy Hie Ded od Booties iandy Hilts Bed and Brosiciast gt Copyright Notices History This brings you to a screen that will show you any playlists you already have On this screen select the option for New playlist as shown Enter the name of your playlist Make sure it is relevant to the videos you are going to place into the playlist New playlist You are then brought into a screen where you configure your playlist Playlist title Hotel Entertainment Playlist description e Title This is the title you already created when you Look at the wide range of entertainment we set up the playlist have to keep you and your family busy Create playlist Cancel
14. ocations Channel Traffic sources Last 30 days 13 Feb 2012 13 Mar 2012 Audience retention All Male Female Subscribers Likes and dislikes Mi Male Mi Female 409 Favourites Comments 20 B Sharing 0 EN EA El 49 7 20 E 409 13 17 18 24 25 34 35 44 45 54 55 64 65 Years Top locations by Vi 13 17 18 24 25 34 35 44 45 54 55 64 65 Gand views ia years years years years years years ee 1 Ireland 56 0 0 0 0 67 4 32 6 0 0 0 0 0 0 MN 2 United States 5 0 0 0 0 55 1 0 0 44 9 0 0 0 0 MN 3 Hungary 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 You can drill down a bit further on each section by selecting one of the menu options on the left Alternatively you can see more detailed data for a particular video by clicking on one of the videos listed Monitor Traffic for a Particular Video To view the analytics for a specific video enter or select the videos name in the Content field at the top of the Analytics screen Alternatively click on the Stats option next to each video in the Video Manager list as shown Inbox Settings Video Manager Video Editor Subscriptions Analytics Uploads Upload v Addt ctions View Newest v n Q Uploads HD Playlists 2 i En Edit v B Video blocked in some countries Copyright Notices History 28 March 2 o Edit v Search History Page 15 of 18 O Failte Ireland emg wera National Tourism Development Authority This will show you a selection of graphs showing how
15. orts at a particular segment Monitor Traffic for your Channel To see the analytics for traffic on your YouTube channel click on your username in the top right hand corner and select the Settings menu option On the resulting screen click on the Analytics option as shown Yu Video Manager Video Editor Overview Subscri tions aa Anaya Overview Q Browse Upload Inbox Settings The following screen is displayed showing you an overview of the activity on your YouTube channel Overview Overview Download report Views reports Content Geography Date Range eres Q if Q Last 30 days rat Demographics Playback locations Channel Traffic sources ast lays Audience retention Performance Engagement reports Subscribers oes 90 gt 1 Likes and dislikes Views A Subscribers net change Favourites Comments Engagement Sharing Likes Dislikes Comments Shares Favourites added Favourites removed Top 10 videos Video Views y Likes Comments 1 22 0 0 2 9 0 0 3 6 0 0 A fal 0 Page 14 of 18 Using YouTube O Failte Ireland National Tourism Development Authority By default you will see the details for the last 30 days but you can change the timeline you view the data for by selecting one of the options above the Views graph In some cases you will need to select a larger time period e g 1 month to see details of the Demographics that have been accessing your videos Demographics Playback l
16. ry Mark in the most appropriate category for this video The most relevant category for the tourism industry is Travel amp Events e Privacy leave this set to Public e Licence leave this set to YouTube license unless the video you have uploaded has a Creative Commons licence The following screen shows an example of what you might enter in these fields for a video about the new swimming pool at a hotel Click Save Changes when you are done Basic Info Fy Title Category Swimming Pool at Plaza Hotel Dublin Choose category v Description Privacy Take a peek at the stunning 25 metre pool at the 5 star Plaza Hotel in Dublin e Public anyone can search for and view recommended Unlisted anyone with the link can view Private only people that you choose can view Tags hotel dublin 5 star pool swimming luxury Licence e i Which of these tags describes your video Swimming Pool Hotel album Diving 9 Standard YouTube Licence ny 5 Water Swim Ireland Underwater mobile device electronics ea ane sea allowed 2 animation video game software tutorial music software Page 10 of 18 Using YouTube O Failte Ireland National Tourism Development Authority You can add some additional information about your video after it has been uploaded For example you can add annotations and callouts to your video you can apply some enhancements to it e g rotate it
17. y participating in groups you will share out your knowledge and this again may encourage more people to look at your video content Include Your Video on your Website When you are viewing a YouTube video below the video you will see a box similar to the following dp Like Addtor Share P CP eae de lo ae http youtu be 4Stq1sYVTV em ea ema FY DY Options More Watch with your friends Start a Google Hangout If you want to tell people about the video copy the URL section and send this around If you want to include this video as part of your website click the Embed option Select the options to define how you want the video to appear on your website Then get your website developer to copy the code displayed in the field on to the page on your website where you want it to appear It s very straightforward to do and also a very useful way of promoting your videos Page 12 of 18 Using YouTube O Failte Ireland National Tourism Development Authority http youtu be 4Stq1sYvTV embed Email f A Options More lt iframe width 640 height 480 src http ww youtube com embed 4StgalisYvTWo frameborder 0 allowfullscreen gt lt iframe gt After making your selection copy and paste the embed code above The code changes based on your selection Y Show suggested videos when the video finishes F Use HTTPS 7 E Enable privacy enhanced mode F Use old embed code
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