User Manual
Contents
1. 1 Userld 110620094643459 3BD7FEA 1 064 87 2 Userld 11061914551617 8BD7FEA 711 59 3 Userid 11061904235546 C93A96E 584 97 4 Userid 110619024657130 9061AE5 391 24 5 Userid 110619184421942 8975770 124 24 6 Userid 11061914551617 sga 58 6 7 Userid 110621183946133 sga 14 8 8 Userid 2 2 Leo Advanced Filter Go to 4 Show rows 10 1 80f8 a Filter Event Labet containing ix Step 4 See what they did 13 Page SkyGlue User Manual 5 2012 Overview Event Label Users drill down by time Jun 21 2011 Jul 21 2011 Userid 110619024657130 9061AE5 lt Total Events im STS ed NA n h es ee This custom dimension resulted in 391 Total Events via 381 event actions in the Visit 100 200 segment QE ti Total Events Visits June 21 2011 July 21 2011 391 June 21 2011 July 21 2011 24 Event Action Y None Total Events Visits 1 2011 07 12 04 03 32 110619024657130 9061AE5 Click A Louisa SETTLES 1 1 2 2011 07 12 04 03 01 110619024657130 9061AE5 Click BUTTON Sign In j_spring_security_check 1 1 3 2011 07 12 04 02 18 110619024657130 9061AE5 Click A Litas Family 1 1 4 2011 07 12 04 02 15 110619024657130 9061AE5 sg Login 1 1 5 2011 07 12 04 02 15 110619024657 130 9061AE5 Uri swww fixsr com 1 1 6 2011 07 11 22 17 43 110619024657130 9061AE5 Uri www fixsr com 1 1 7 2011 07 11 22 17 37 110619024657130 9061AE5 Uri www fixsr com2. aria E EE A AEE EE E 12 5 3 2 E E E E E E A N A E cen EEE E TE EAEE E EEE EE ENE A A E E 14 C TAO E T E E 14 6 1 Why is the information shown by GA different from SkyGlue customized report s sessssssreresrrreeerrrresrreresrrrese 14 2 Page SkyGlue User Manual 5 2012 2 What is SkyGlue SkyGlue is an extension of Google Analytics event tracking mechanism SkyGlue code automatically detects the input video and images on the web page and automatically enables event tracking for those components In addition SkyGlue also adds unique visitor information so user can see the individual user s activities in Google Analytics now 3 Why SkyGlue Google Analytics is an excellent web analytics tool but it also has its own limitation Difficult to set up event tracking Miss the information of individual user No retrospect funnel Does not create segmentation automatically Does not aggregate the visits of same user from multiple computers SkyGlue can aggregate all the visits of the user as long as user logs in 6 Difficult to identify the outlier ee YP SkyGlue provides 1 Seamless integration with Google Analytics You can explore new data with existing new familiar interface 2 Ansimple and elegant solution to make web event tracking super easy 3 Provide a mechanism to track individual user SkyGlue wraps up the complexity of advanced data collection in Google Analytics with a simple snippet of JavaScript code Follo
3. store requestDetail do id 3036 1 1 8 2011 07 41 22 17 28 110619024657 130 9061AE5 Uri www fixsr com 1 1 9 2011 07 11 22 17 23 110619024657130 9061AE5 Click A sHome 1 1 10 2011 07 41 22 17 04 110619024657 130 9061AE5 Uri www fixsr com store requestDetail do id 3128 1 1 Filter Event Action containing Go Advanced Filter Go to 4 Show rows 10 x 1 100f381 4 gt 5 3 2 Visitor recency You can follow process described above to apply it to visitor recency report to find more details about your visitors 6 FAQ 6 1 Why is the information shown by GA different from SkyGlue customized report GA and SkyGlue script have to be set up together to get the complete even tracking Most likely this discrepancy is caused by missing SkyGlue script on some of the pages which have been tracked by GA One way to discover this discrepancy is to use this customized report 14 Page SkyGlue User Manual 5 2012 Detect Missing SkyGlue Tacking Code edit the total events tracked by SkyGlue oVeGcume tia Add Tab o P A 5 ania saa iia ia aaa Visits Total Events metio ii metric metric metric metric metric By comparing the visits tracked by GA and total events tracked by SkyGlue you can easily spot the pages which don t have SkyGlue tracking code Export v A Email 88 Add to Dashboard Visualize edit this report Advanced Segments All visits x 6 Y e ry ie wW Detect Missing SkyGlu
4. SkyGlue Technology Inc all rights reserved SkyGlue User Manual SkyGlue Technology Inc SkyGlue User Manual 5 2012 1 Contents De NAT EE GUN AES EAS nancies E E ENAA E A A aie trgntneesatrhoadeveta danas EN A 3 S WA SI GOC Na E E EE AA E E EE N A A AEA EATS 3 A Event Tracking BASICS escena E a AE EAEE EEEE EEE AEREN SEEE 4 4 1 Goole Event Tracking OV Cy OU iasisreiainuio eias heini ena Bina E cesta AEST AEEA EEES NEA E ENANTA 4 4 2 SIV GIS Event MoC IN BASICS aiee E E E EE E 5 4 3 SkyGlue Individual Visit r Tracking BASICS sccsciccsscansccxanecsnccmansy inniinn riaa E E 6 4 3 1 PT NS NS a o PIRE ETTA EI S E A EE AE T T E 6 4 3 2 eomer Ai a E E E E E 6 4 3 3 PETEN ea E a EE A E O E EE EE E E EE E E AE 7 4 4 SV GIUG Event Tracking Set UD irrrrcmairini inn E AAEE Ea 7 5 Explore the PDOwWeErolSRYGIUC ene enn eee ee ee ee eee ee ee ee ee eee eer ree 8 5 1 VIOS EM AO E E E E et ee 8 5 1 1 User registered during a particular time period ssssessssesseressersssersrrrssrersrrresrrrssrersreesrrresreessrerseerssereseerseeree 8 5 1 2 Switched Non Switched Any two related events eesssssssessssssssesssesssrrtrrrssssssrsttrrsenssssstrreeeessssrerreeesese 8 5 1 3 Not switched User sog MEN aniier O EEO TEREE 9 5 2 NOMS OAC ONNE T O rE E TEA A A E EAEE 9 5 3 A new approach to visitor loyalty and reCeNncy cccccsssecccssseccenscccasececeeceeeescecaencesasceeeueceesencessescessuecessueceeneness 11 5 3 1 TSI ON NOW CY
5. ay input credit socarcafcick a tog out card information 1 10C27CA Uri v 1 10C27CA Url fuser login do 4 10C27CA Click BUTTON Sign In _spring_security_check 4 10C27CA Click BUTTON Submit Request 4 10C27CA Url z store requestStepByStep do 1 10C27CA Click BUTTON dialog_gallery requestStepByS 1 10C27CA IClick BUTTON Send sendMessage do User sent us an 1 message 10C27CA Click TEXTAREA content sendMessage do 1 10C27CA Url vstore requestDetail do7id 1 10C27CA sg Login 1 10C27CA Click BUTTON btnResolve 1 10C27CA Urk vstore orderDetail do 7id 2791 1 10C27CA Click BUTTON Pay 4 10C27CA Url store creditCardPay do or 4 10C27CA Url store orderDetail do7id 2791 1 10C27CA Click INPUT paytype 4 ty and recency 11 Page SkyGlue User Manual 5 2012 In Avinash s famous book Web Analytics 2 0 he asked two questions 1 How many times did Avinash come to my website 2 Avinash visited my website yesterday but when was the last time he visited before that The traditional GA visitor loyalty gives you the distribution of visitor by their visit frequency But if you want to focus on a particular group of users and interested in seeing what they do you simple don t have that information Now SkyGlue bring that data to Google Analytics you can see exactly what your top visitors do Is it nice 5 3 1 Visitor loyalty Step 1 get the classic Visitor loyalty repor
6. dual user See the detailed step by step activities of the user PHa Step 1 Use the funnel to find out where the gap is submit payment Why did those those customer go 47 _ away when they see the order gt 13 information O 4 feqVirtualCickA img Edited Picture istoreforderDetai do7mde2728 34 72 Istore requestDetad do id 3153 proceeded lo nll the form istore requesibetad do7id 3098 istoreforderDetal dof 2749 fil the form What did not those user finish 34 filling up credit card form 7 A fsg Virtua VCick HNPUT firstname creditCardPay do fegVirtualClick RIG siteseal_gd_1_h_m_dv_Wv png 27 79 exit proceeded to Pald Credit Card istoreforderDetal dotdes Tie istoreforderDetall do aie2731 0 p 0 p Paid Credit Card 2T 0 gt 22 13 funnel conversion rate Step 2 Create Advanced Segment Manage Advanced Segments Edit Advanced Segment Out of a total of visits hist view delete gt Visitors Event Category Contains creditCardPay do r gt Traffic Sources El case sensitive gt Content gt mn 5 gt E Commerce Add or statement Systems and delete gt Site Usage E Commerce Event Category Does not contain Click BUTTON subi Condition _ Value gt Content sea ly Add or statement case sensitive Drag and drop dimensions and metrics into the boxes to create a vi
7. e Tacking Code Jun 25 2011 Jul 25 2011 aa Maits Graph by Y 400 400 Dean a ec a rscr E mi 77 Add ha ti Ai ih wv This custom dimension resulted in 8 166 Visits via 738 pages Visits Total Events there is no SkyGlue tracking on this 8 166 44 537 static page of Site Total 100 00 of Site Total 100 00 Page None visits Total Events 4 9 3 382 20 095 2 user login do 2 239 12 906 3 demo fixsr restore html 4 mode restoration s mo a 6 backend requestList do 134 764 7 store contactUs do e 111 457 There is no SkyGlue tracking on blog ouch 8 backend employeeRequestList do 57 709 9 user login do login_error true 38 301 10 user register4QuickUpload do 26 176 ae containing x Go Advanced Filter Go to 4 Show rows 10 1 10 0f738 gt 15 Page
8. eger that you can useto Not used provide numerical data about the user event 1 View the reports Once event tracking has been set up and working on your site for a day go to the Content section of the reports and view Event Tracking 4 3 SkyGlue Individual Visitor Tracking Basics 4 3 1 Unique user id Since the term of Google Analytics we cannot save user identify information so we create a unique id to keep track of each user Here is an example of user id 110628224130211 It follows the format Year Month Day Hours in 24 hours Minutes Second Unique ID The time is the time user visiting your website for the first time Before user become an registered user it has a suffix sga Once user registered on your website we will generate another unique id to identify the user For example for the userid above it has suffix 8B4D132 it is a hash value of user login on the website Below is an example we take from one of our customer s website 21 Userkd 1106282241 302113840132 22 Userld 110624145057244 63D0C331 Zo Userld 110625072412803 sga 24 Userid 110620055623696 sga 25 Userid 110826191630166 FB90E56 SBD7FEA SBD7FEA 4 3 2 Customer Variables 4 Userld 1106200946545459 jpmorgan chase amp co same user 5 Userid 11061914551617 optimum online cablevision systems We are using custom variable 5 to store the unique SkyGlue user id for each request you can use it
9. en SkyGlue will automatically detect all the input external links widget and video and set up event tracking 4 2 SkyGlue Event Tracking Basics The Google Event Tracking data model has the following components which map directly to elements in the Analytics Reports interface e categories e actions e labels e values e implicit count Here is the definition of the event field in SkyGlue Field Required Google Definition SkyGlue Definition category required The name you supply for the Activity of the user For example group of objects you want to Event Category track 1 00 Urve w fer com 2 Click SELECT expdateMonth creditCardPay do amp Click INPUT paytype action required JA string that is uniquely paired Time stamp activity For example with each category and ade commonly used to define the type of user interaction for the 1 2011 06 90 08 13 41 110619220616266 40E598C Uri www fixsr com web object 2 2011 06 30 08 13 59 110619220816266 40E598C Url www fixsr com o 2011 06 90 08 15 23 110619220616266 40ES598C Uri vewn w fixsr com 5 Page SkyGlue User Manual 5 2012 optional An optional string to provide User identification This is a hashed value of the user id on additional dimensions to the your website For example event data Event Label amp 1 Userld 110619220816266 40E598C 2 Userld 110712094424634 E061C11 3 Userid 110619024657130 9061AE5 value optional An int
10. iew the user details 23 2011 07 07 10 13 29 110706082648964 24 2011 07 07 10 13 51 110706082648964 25 2011 07 07 10 14 05 110706082648964 26 2011 07 07 10 14 07 110706082648964 27 2011 07 07 10 14 54 110706082648964 28 2011 07 07 10 15 06 110706032648964 29 2011 07 07 10 15 08 110706082648964 30 2011 07 07 10 16 01 110706082648964 31 2011 07 07 10 16 12 1107060826438964 32 2011 07 07 10 16 30 110706082648964 33 2011 07 07 10 17 03 110706082648964 34 2011 07 07 10 17 04 110706082648964 35 2011 07 07 10 17 08 1107060826438964 36 2011 07 07 10 17 51 1107060826438964 37 2011 07 07 10 17 58 110706082648964 38 2011 07 12 09 55 59 fi 10706082648964 39 2011 07 12 09 55 59 fi 10706082648964 40 2011 07 12 09 56 13 f1 10706082648964 41 2011 07 12 09 56 15 10706082643964 User came back on 07 1 2 42 2011 07 12 09 56 20 fl 10706082648964 43 2011 07 12 09 56 23 fi 10706082648964 44 2011 07 12 09 56 32 fi 107060826438964 45 2011 07 12 09 56 35 fi 10706082648964 5 3 A new approach to visitor loyal 10C27CA Click INPUT bilingAddress address1 creditCa 4 10C27CA Click INPUT bilingAddress city creditCardPay do User stop at input 1 biling address 4 state 10C27CA Click SELECT bilingAddress state creditCard 10C27CA Click SELECT bilingAddress state creditCard 1 10C27CA Click A My Account 1 User logged out after half w
11. provides some basic knowledge of Google event tracking and how to set up SkyGlue then we dive into several key Google Analytics metrics to show how you can leverage the new data from SkyGlue to gain better insight of customer behaviors 4 Event Tracking Basics 4 1 Google Event Tracking Overview 4 Page SkyGlue User Manual 5 2012 Event Tracking is a method available in the Google Analytics library ga js which you can use to record user interaction with website elements such as a Flash driven menu system This is accomplished by attaching the method call to the particular UI element you want to track When used this way all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface Additionally pageview calculations are unaffected by user activity tracked using the Event Tracking method Before you can view event tracking results in your reports you must set it up on your site following these steps Set up tracking on your site Make sure you have set up tracking for your website For information on setting this up see Google Analytics on how to track sites Then 1 Call the _trackEvent method in the source code of a page object widget or video 2 The specification for the Google _trackEvent method is _trackEvent category action opt_label opt_value SkyGlue takes care of all those details for you You just need to copy and paste SkyGlue s javascript snippet to your website Th
12. sit segment and Learn More about Advanced Add and statment Segmentation and how to build a custom advanced segment this segment matches visits 10 Page Step 3 View the list of users Google Analytics EF Dashboard L Intelligence A Visitors Traffic Sources O Content Goals ad Total Events NotSubmtPayment O Custom Reporting Act iy Log arya Users drill down by time Users dri down by ime User Web amp ctiii s Agii ties dri down by Time User Aiwass dri down by User Export C Emai BA Add to Dashboard edit this repon SkyGlue User Manual 5 2012 New Version i Settings My Account Help Sign Gut My Anolytics A Advanced Segments Choose the right segment d Jun 16 2011 Jul 16 2011 d a j This custom dimension resulted in 460 Total Events via 22 event labels in the Time NotSubmitPayment segment Test User Based Funnel Manage Custom Reports Fle j Total Events My Customizations 460 fi Custom Reports w of Site Total 100 00 iS Atrenced Segments Event Label Hone x Total Events J di intelligence Bete CE Emad 1 Deer 1018024657130 AES 63 2 Userd 1 1070ROEDE4B9Es 10CZ7CA 63 Help Resources 3 Usernd 110519210016256 40E598C The user we are interested 5 7 About this Report 4 Userdo 1107 120ee2ee4 E061C11 48 7 Conversion University 7 Common Questions aoe si 6 Userit 110629190040657 a90 24 Step 4 V
13. stom Variable Key 5 Contains hi sgRegisteredUsers E case sensitive Mir By using this segment you can do a cohort analysis for people joining the website during same period 5 1 2 Switched Non Switched Any two related events You can define this segmentation for any two related events Here is an example of switched user 8 Page SkyGlue User Manual 5 2012 Out of a total of visits Condition Event Category Contains sq owitchUser E E case sensitive Add or statement and Add and statement this segment matches visits Name segment SwitchedUser Save Segment Cancel Visible in www fixsr com and 0 other profiles 5 1 3 Not switched user segment Out of a total of visits Condition Value Event Category Does not contain sq SwitchUser case sensitive Add or statement Value Condition n case sensitive Add or statement and Add and statement this segment matches visits 5 2 Improve Goal Conversion 9 Page SkyGlue User Manual 5 2012 The most common question you may ask is Why didn t the customer buy Here we walked through an example to show you how to use the additional information provided by SkyGlue to resolve the puzzle Find where the problem is You can use GA funnel visualization or you can Identify the segment of the use who didn t convert Identify the indivi
14. t have you ever wonder what happened to your top users Visitor Loyalty Jun 19 2011 Jul 19 2011 Most visits repeated 1 times Visits that soi viis from this visitor including edes a Percentage of al vista visit 1 times 531 00 M 46 07 2 times 145 00 M7 sox 3 times 59 00 W205 4 times 39 00 H202 5 times 27 00 11 40 6 times 21 00 1 09 7 times 15 00 0 78 8 times 12 00 0 62 9 14 times 35 00 181 15 25 times 29 00 11 50 26 50 times 26 00 11 24 Who are those guys 51 100 times 61 00 3 15 101 200 times 201 times Step 2 Create a segment 12 Page SkyGlue User Manual 5 2012 Out of a total of visits delete x Condition Value dsm 20 gt C case sensitive Add or statement and delete Condition Value z El case sensitive i or Add or statement and Add and statement this segment matches visits Test Segment Step 3 See who those visitors are Export v A Email 83 Add to Dashboard edit this report Advanced Segments Visit 100 200 Overview Users drill down by time Jun 21 2011 Jul 21 2011 S Total Events Graph by Biel 200 200 100 100 Am z7 hi4 hi 47 hi itt This custom dimension resulted in 2 948 Total Events via 8 event labels in the Visit 100 200 segment Total Events gt Visits June 21 2011 July 21 2011 2 948 June 21 2011 July 21 2011 309 Event Label Total Events 4 Visits
15. to create different segmentation 6 Page SkyGlue User Manual 5 2012 Custom Variable sgAnonymousUsers SkyGlue userid sgRegisteredUser SkyGlue userid 4 3 3 Special Event SkyGlue also defines 5 special events to help user to create segment easily based on user visit login and registration Event Category User log in the website sg SwitchUser This event is generated when the user registered on the website or change to a different registered userld url url URL event equals to pageview 4 4 SkyGlue Event Tracking Set Up Before installing SkyGlue please verify Google Analytics is installed on your website SkyGlue supports both sync and async Google Analytics tracking code ga js If you are using deprecated urchin js you need to update your Google Analytics tracking code to the latest version first Latest Google Analytics tracker is faster and has more features To install SkyGlue copy the tracking code in the setup assistant in your SkyGlue management portal then paste it onto every page you want to track immediately after your Google Analytics code Example Tracking Code lt Start of SkyGlue Code gt script type text javascript gt var sgJsPrefix https document location protocol https fdc http cdn0 document write unescape t3Cscript src sqJsPrefix skygqlue com sqtracker 7js type text javascript 3Et3C scriptt3E lt script gt lt script
16. type text javascript gt tryisgqtracker setSgAccount uxpswzkg catch err lt script gt lt End of SkyGlue Code gt A After you have completed this step SkyGlue will automatically track most of the clickable items on your pages and track every individual visitor as anonymous users You do not need to change your production code in subsequent optional steps 7 Page SkyGlue User Manual 5 2012 5 Explore the power of SkyGlue Here we show several ways for you to explore the power of the data SkyGlue can bring to you We have identify four basic use cases that SkyGlue s data can help you User segmentation Improve goal conversion Improve channel marketing efficiency A new approach to visitor loyalty and recency oe a Te 5 1 Visitor Segmentation Based on this information defined in 4 3 SkyGlue individual user tracking basics you can define several different segments 5 1 1 User registered during a particular time period For example you can define a start date end date and specify custom variable 5 as sgRegisteredUsers like below Condition Value Custom Variable Value 5 Greater than or equal to 110619000000000 E case sensitive start date op TT Add or statement and a _ _ Value end date Less than orequalta 1110701000000000 E case sensitive o eee Add or statement and Condition Value The event for registered user Cu
17. wing chart shows what additional data SkyGlue collects for you in addition to basic Google analytics Activity tracking Events on pages with Google Analytics with SkyGlue Timestamps Basic Google Aggregated Analytics tracking PageViews Aggregated Individual Visitor tracking session based People based 3 Page SkyGlue User Manual 5 2012 Collecting such in depth data open great opportunity for you to optimize customer acquisition expenses improve your conversion funnels and increase your customer retention Acquisition Retention Conversion Basic Google Analytics Google Analytics with Benefits SkyGlue Acquisition channel Session based visits People based individual More accurate concrete cases for analysis Ad or SEO visitor counts visitors from each channel and their behavior Conversion funnel Session based visits People based individual More accurate concrete analysis visitor counts detailed conversion abandon cases for activities both events and individual visitors virtual pageviews Retention Analysis New or returning Segment by cohort groups More accurate concrete cases for you created your best customers Find the behavior of them and create more tracking improve conversion Customer Life time Unavailable Follow individual visitor from Connect the dots of all visits by the behavior analysis first visit to conversion to same people active usage and beyond In this document we
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