User`s Manual: Design Wizard
Contents
1. Note If you are uploading images from your hard drive be sure that they are good quality The preferred image resolution is 300 dpi Adding Image from Image Library 1 Click From library or From Snoopy library 2 To select the desired image click Add to project PEANUTS and Snoopy Images 1 Only one PEANUTS image can be uploaded to each project in Design Wizard 2 The copyright notice PEANUTS Year Peanuts Worldwide font size 6 or less must be added to each project that uses a PEANUTS image 3 The PEANUTS image cannot overlap text or other images 4 The images from the Snoopy and PEANUTS folder in the Image Library can be used for Design Wizard creations without further approval from Peanuts Worldwide 5 Additional guidelines about how to properly use PEANUTS and Snoopy can be found on the Brand Center at metlife com brandcenter 17 User s Manual Design Wizard Tools Panel Images Crop Editing Images To crop select the area of the image you would like to appear by selecting as many boxes on the grid as required There are three different imaging editing options available in the Design Wizard crop move and zoom Move To move an object drag with your left mouse button Zoom Use the scroll button to zoom in or zoom out of an image User s Manual Design Wizard Tools Panel Background Generate pl saw Back to projects Editing Project Background Layer2. Be sure that the subject matter is crisply in focus When choosing photographs of people look for realistic interpretations of situations rather than images that are posed or staged Images should connect and involve the viewers and communicate that MetLife understands its customers Use careful consideration when choosing metaphors Many metaphoric images may appear obvious or staged Avoid photographs that appear very posed or where messages seem forced Selected photographs should be natural and spontaneous It is also advisable to avoid photographs that are ambiguous or could contain mixed messages across demographics or cultures Photography is the recommended imagery for MetLife communications but it is important to recognize that not all communications require the use of imagery Typography and color can also be effectively used to convey core brand messages To access MetLife s royalty free image database request access to the MetLife Image Library at www metlife i g pl 16 User s Manual Design Wizard Tools Panel Images Inserting Images Uploading from Hard Drive eta 7 v Lx P Zi ty e ai BT gt A A b Nag XX wakes 4 ji De PT EVANS HSE agi Hs sf Lire x 1 Click From hard drive 2 Provide the path to the selected image on your computer and open it Only files in either JPG or PNG formats can be uploaded 3 When the pop up window disappears click Upload
3. may be used object is too close to the logo type protected area next to the MetLife logo locally or whether the Please move it away from the logo type TM SM unregistered trademark symbol is more appropriate 11 10 4 SECURE future MetLife User s Manual Design Wizard METLIFE SUPERIOR Third party logos of subsidiaries and partners are clearly subordinated to the MetLife logo and should be placed in a way that they compete as little as possible with the MetLife logo The other logo should be placed in the lower right corner of the brochure in a size approximately 50 of the MetLife logo The MetLife logo with Snoopy should appear in the identity band in its standard position METLIFE EQUAL The MetLife logo should not appear in the identity band but should be rendered in MetLife Blue or other acceptable color and aligned with the other company s or companies logo s at the bottom corner of the brochure Preferable placement is for the MetLife logo to appear in the lower right of the page METLIFE SUBORDINATE In instances where the MetLife logo is subordinate to another company s logo the preferred positioning is the lower right hand corner of the page Tools Panel Co branding Co branding There are often business or legal requirements that suggest or dictate the use of third party logos for reasons such as a joint offering partnership or an endorsement Please see examples at le
4. E card HTML E Card HTML Formats HTML card that can be customized and sent to recipients via e mail online MetLife Photo Library and Design Wizard To login to the system you need to enter your login and password in the assigned fields and clic Login You will receive an email message confirming your registration Before you log in for the first time please wait for a second email which will be sent once your account has been activated Login Password Forgot password First time here User s Manual Design Wizard Please register 1 Ifyou are a first time visitor click register to create a new account notification email 2 Once your account will be activated you will receive a User registration full name login e mail country apply for access password repeat password Login Pass word Forgot password bud image library Design Wizard case sensitive enter Business e mail case sensitive case sensitive Cancel IEI Getting Started Step 1 Locate the Image Library and Design Wizard The Image Library and Design Wizard can be accessed via the MetLife Brand Center or by visiting www metlife i g pl Step 2 New User Registration All MetLife associates and vendors can receive access to the Image Library and Design Wizard New users can request access by clicking the Register link on the Image Library and Design Wizar
5. O Current view Document and Markups v Preview Composite PI O Current page O Pages 1 4 Subset al pages in range MetLife Reverse pages Page Handling Copies Page Scaling Fit to Printable Area Auto Rotate and Center C Choose paper source by PDF page size hen needed Print to file Units Inches Zoom 129 C Print color as black 1 4 4 Effects Settings 39 MB80 C MXBCG181JQ 39 025 on As nyamprt01 Document Properties Advanced Printing Shortcuts Paper Quality Effects Finishing Output Job Storage Color Services Resizing Options Actual size O Print document on O of actual size Watermarks none Car Ce Completing a Project Printing a 4 Page Brochure Printing a 4 Page Brochure Use the following steps to print a 4 page A5 brochure using a desktop printer 1 Open PDF file and click the printer icon 2 Anew window will open The following settings should be selected e Print Range gt All e Page Scaling gt Booklet Printing e Booklet Subset gt Both Sides e Auto Rotate pages is not selected e Binding gt Left After making these selections click Properties 3 Select the Paper Quality tab and choose the paper size either A4 or Ab 4 Select the Effects tab Under Resizing Options item Actual Size should be selected 23 5 Finishing Settings Document Options Print on b
6. marketing collateral such as posters flyers brochures leaflets and newsletters Final design files can be exported as PDFs for print materials and HTML for online materials The Design Wizard is integrated with the Image Library and allows users to share their projects with other marketing partners to edit or repurpose If you have any questions about the Design Wizard or Image Library or feel that you need additional advice or guidance please contact globalbrand metlife com User s Manual Design Wizard Introduction Brochure Single Sided Formats A4 A5 Flyer The MetLife Design Wizard is a tool for creating single and Double Sided simple marketing materials Available in the pu aes Design Wizard are templates for seven different types of collateral Brochure A small booklet or pamphlet that contains promotional material or product information Leaflet Newsletter Flyer Double Sided HTML A single or double sided page document usually Format A4 printed individually or in a leaflet intended for wide distribution Leaflet A printed usually folded handbill or flyer Newsletter HTML A print or online publication that is periodically circulated to members of a specific group to communicate important information Poster She e Single Sided a pa AA Poster Formats A4 AS A3 B2 A single sided document displayed in a public place Greeting Card card that can be customized and printed
7. v1 ae ee view Then click Edit to continue O Poster One Side A5 rail ih 3 ea view CO Poster Single Sided A4 ee view The Design Wizard Copy Move Edit description Delete project Customer Centricity Doc 1 Description none Promotional material Brochure Number of pages Four Pages Format A4 210mm x 297mm Orientation Horizontal Project status a change status Pages 2 page 1 a page 2 a page 3 Lai page 4 May 30 2014 15 13 Step 3 Edit Your Project Your project is now ready to be edited Note If the same project is being worked on by multiple users pay attention to the project status a The project is locked Only you can edit and save the file a The project is unlocked Before you start working you must lock the file Tools Panel The tools panel in the Design Wizard allows you to customize collateral for a target audience In subsequent pages you will learn about different commands in the tools panel User s Manual Design Wizard Tools Panel General View 2 2 Page Preview Preview Area Tools Panel P The Design Wizard panel is divided into three 20 40 60 80 100 120 140 sections Generate pdf Back to projects Layer properties default duplicate delete step back G Page Preview Main Headline i Shows the page that is currently open Subhead with more depth LI Logo for editing MF Partne
8. 004 0000 0000 Select a logo to appear in the identity band 2010 METLIFE INC LO00DOXX Olp 0000MALIC LD PEANUTS 2010 Peanuts Workhide add remove Snoopy and band color 13 User s Manual Design Wizard Layer properties default duplicate delete step back mal Logo BF Partner logo Identity Band EI Main Headline Subhead Top Descriptor fae a Footer Legal aa Footer Address Fonts available in the tool are approved with i m Footer Address brandbook Back to projects Text tools Main Headline Text formatting Subhead with more depth bold italics underline Business Category 21 000000000000000 0004 000 afecta darie bullet Metropolitan Life Insurance points as character 200 Park Avenue i Text rotation rene Gian Ha Bey te T Allowsto rotate o Align Left Center Right Rotate Right the text box by 90 p 23 T Font Size Tit ft 11 SETLITT ETE TE EE LLL EEEREN EE Tet Color Palette Colors are approved as per a brand boak Type or paste text Main Headline here Text Alignment left center right Tools Panel Text Tools Main Headline It is recommended that headlines consist of three to five words in an effort to remain short simple and engaging Subhead The purpose of subheads is to offer further explanation about the piece of marketing collateral Subheads are optional and should only
9. MetLife User s Manual Design Wizard Version 1 August 2014 Current User s Manual Design Wizard Table of Contents Section 1 The Design Wizard Lanao Fo 22 RA 3 Getting Started 5 Start a Project 6 Opening an Existing Project 7 Section 2 Tools Panel General View 9 LEG El 2 1 2 10 CA 11 Cobranding Logo Usage 12 Identity Band 13 MERE TOOR unea Do at PAA AA 14 Images 16 Background 19 Section 3 Completing and Managing Projects Generating a PDF 21 Generating a HTML Newsletter 22 Printing a 4 Page Brochure 23 Adding and Naming Projects 25 Moving and Copying Projects 26 Sharing a Project 27 Introduction MetLife values our reputation as being financially strong trustworthy and easy to do business with Here you will learn how the Design Wizard can assist with the development of simple marketing materials that are consistent with MetLife s visual identity guidelines The Design Wizard is a web based tool created to save time and money when designing basic
10. be used as needed Top Descriptor The information in the top descriptor can be either a business category or a product or service name Legal Footer and Address This information is usually placed at the bottom of the page When possible this copy should appear on the last page of the document Advanced Text Allows editing of individual words such as bolding and changing the color of text 14 User s Manual Design Wizard HTML Text Tools Panel Export to file Back to projects add module add headline add line delete move up move down Copy Right Aligned Break line Module Break line ae je Chose type right image right image Title left image Title 1 only text only image Description Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum Image Only Bf u resetselected tod Imaye From library From hard drive Tools Panel HTML Newsletter Text Tools HTML Newsletter Text Tools There are four different types of modules for the HTML Ne
11. d homepage After clicking Register new users will be asked to complete the User Registration form In this form users select whether they would like to receive access to the Image Library and or Design Wizard If a request is only for one tool access to the other can always be granted at a later date Step 3 Account Approval Upon completion the User Registration form will be automatically submitted for approval to Global Brand Approval is granted within 1 2 business days Once approval is granted users will be notified through e mail of account activation Note Users that do not register with a MetLife e mail address may be asked to verify whether they are a MetLife associate or vendor Step 4 Login Login to the Image Library and Design Wizard using the login name and password selected in the User Registration form Note Clicking Forgot Password will send a new password to your registered e mail account User s Manual Design Wizard Start A Project Design Wizard Step 1 Click Start Project After logging into the Design Wizard and Image Library select Design Wizard on the left navigation pane Then select My Projects and click the orange Start Project button My projects Shared projects First time here See how to start gt Download User s Manual gt Project name max 64 characters Step 2 Define Project Settings e Enter a name for your project es Select the type
12. file and select unzip Title 1 4 The unzipped folder contains all of the Lorem ipsum dolor sit amet consectetur adipisicing elit sed do newsletter files To open the HTML eiusmod tempor incididunt ut labore et dolore magna aliqua Newsletter click the mail htm file Ut enim ad minim veniam quis nostrud exercitation ullamco an i i laboris nisi ut aliquip ex ea commode consequat Duis sube irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non To insert a HTML Newsletter in the e mail proident sunt in culpa qui officia deserunt mollit anim id est laborum ze message 1 Select the entire newsletter by using Ctrl A on the keyboard Tiisa 1 Copy the HTML Newsletter by using Ctrl C on the keyboard Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua 1 Click new message inside the Microsoft Ut enim ad minim veniam quis nostrud exercitation ullamcoo Outlook program laboris nisi ut aliquip ex ea commode consequat Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non 1 Paste the HTML Newsletter by using Ctrl proident sunt in culpa qui officia deserunt mollit anim id est V on the keyboard laborum Title 3 Lorem ipsum dolor sit amet consectetur adipisicing elit sed do eius
13. ft Uploading a Partner s Logo 1 Click From hard drive 2 Provide the path to the selected image on your computer and open it 3 After the pop up window disappears click Upload 4 Tomove resize or mark the area of the partner s logo click the Edit image button 12 User s Manual Design Wizard Tools Panel Identity Band Identity Band It is important for the identity band to maintain Ga aa aa AA PR et ee consistent placement and proportions across communications The identity band is primarily lajt ove ry used on brochures folders and other multipage documents It is preferred for use for o Identity ai MetLife Band Tool single page communications if content space allows for it Subhead with more depth BF Top Descriptor Business Category The MetLife logo always appears on the left mi Advanced Text Advanced Text with Snoopy on the right The identity band can a Footer Legal 21000000000000000 0004 000 be used in MetLife blue black orasa m Footer Address Metropolitan Life Insurance Con Le transparent band Sample Text Type MetLife M To add the identity band to your project click Snoopy _ the Identity Band Tool Then select the a desired logo and color Snoopy can either be olor ue hd f included or excluded from the identity band Note The use of Snoopy in the identity band is recommended but not required Metropolitan Life Insurance Company 2100000000000000010
14. iew 9 O Poster Single Sided A4 pad i zip e view Lu Corporate Fact Sheet 2012 pal ci cn Ha view i i M Flyer Double Sided Ad Feb 03 2014 19 45 Stop Sharing a Project Feb 03 2014 19 45 lana 1 Select a user country or region on the Already Shared list 2 Click Remove Arrow g 3 Click Save to confirm changes Share project Project can be shared with the following groups User O Country O Region Share To Already shared Share for copying a John Smith Add to Already shared users with whom you share the project to be copied The share projects will be available in their Shared projects section Collaborate Add Check in to collaborate on this project with selected users Collaborated projects will be available in the My projects section O Send a notification Send an email to all users who received access to the project Type additional message if needed Canoe 27 MetLife Metropolitan Life Insurance Company 2014 METLIFE INC 200 Park Avenue New York NY 10166 PEANUTS 2014 Peanuts Worldwide www metlife com
15. ine addline delete move up move down Header Band Module Break line Module Footer The tools panel allows users to edit and customize their Design Wizard project Layer properties consists of four commands e Default revert to settings before last save e Duplicate copy an element e Delete delete an element Step Back undo last operation There are three different icons important for editing a project The eye icon shows a selected object in the preview area If the eye icon is not visible the selected object will not be included in the project F Unlocked mode allows users to move an object inside the preview area Locked mode prohibits moving an object The HTML Newsletter template has a unique tools panel The various components of the HTML tools panel include Header Edit the newsletter s title e Band Include the MetLife identity band e Module Template for newsletter body copy Page copy and images can be edited in each module e Break Line Graphic element that separates modules e Footer Text area to edit or add legal copy In subsequent pages additional detail about each of the icons and commands are provided 10 User s Manual Design Wizard Tools Panel Logo Logo in the Preview Area Logo The MetLife logo reflects who we are a strong stable world class company Our logo is one of the most important visual elements in Logo Tool establishing
16. licate a my projects modification date KI Cu project creation date la Brochures Breas waa Move a Project n ER dul 21 2014 1935 n 1 Select the project and click View Jul 21 2014 15 33 2 Click Copy Move 3 Select the Move Project option and then select a new directory Click Save to confirm changes The Design Wizard Copy a Project Edit description Delete project ey cree 1 Follow the above Move a Project instructions Select Copy Project Brochure AS 2 Select the destination folder for this project and click Save Description O Copy project Move project j AK f O procures Copy project O Move project Fiesse enter mew project mame Brochure A5 copy Fi f amp in Brochures 26 User s Manual Design Wizard Managing Projects Sharing a Project Share a Project Sharing a Project 1 Select the Design Wizard tab Select the my projects ee 4 AT project s you would like to share then Brochures edit click Share at the bottom of the page o Brochure AE pana E view 2 Select a user country or region from the Jul 212014 19 35 mm list and click Add to add them to the F Brochure Ad Jul 21 2014 19 ph view shared list O te Ng Wama BE ie 3 The selected user country or region was o HTML Newsletter vi ua DE view added to the Already shared list Click ee Save to confirm changes oO Poster One Side A5 eae pie v
17. mod tempor incididunt ut labore et dolore magna aliqua Ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commode consequat Duis sute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia deserunt mollit anim id est laborum 22 1 Open PDF file and click the printer icon s brochure 1 1 pdf Adobe Acrobat Pro Fle Edt Wew Document Comments Forms Took Advanced Window Help Create dp Comore dka Collaborate Secure f san E Forms Ky trode P Comment Ei Ep SERRE RP ul Torre Er A R OArYOO AF son Main Headline MetLife 3 Paper Quality Settings 7 39_M880_C_MXBCG181 JQ_39 025 on As nyamprt01 Document Properties Advanced Printing Shortcuts Paper Quality Effects Finishing Output Job Storage Color Services Paper Options Paper sizes 8 27 x 11 69 inches m Automatically Select v Paper source Paper type Unspecified Print Quality Special pages Covers 7 ImageREt 4800 Print pages on different paper Gloss Level Printer Default Settings Mm CJ a User s Manual Design Wizard 2 Printing Properties Printer Name MAs nyamprt01139 x576 C CN3C7GKODk Status Ready Type HP Universal Printing PS v5 7 0 Print Range All
18. of material you would like to Number of pages Poster pian he APCE tac e TE create poster flyer brochure etc as well to atract attention to the informadon it contains Format mt eme ana as the number of pages format paper ma See size and orientation horizontal or vertical a Choose either a blank project or a preexisting template O room Tarot o A blank template allows you to develop a new material from scratch o A pre made template has pre defined elements however it is possible to add move and delete select items e Click Next to continue Step 3 Edit Your Project Your project is now ready to be edited and customized User s Manual Design Wizard Opening An Existing Project Step One Identify Existing Files Select Design Wizard on the left navigation pane Then select My Projects and click the project you would like to open Design Wizard My projects Shared projects Download User s Manual gt Start project First time here See how to start gt Advanced search gt Add directory rs tia creation date EA a eae BA a Step Two Change Editing Status Jul21 2014 19 35 Click the box next to the project you would like to O ai Jul 21 2014 19 33 paraaan edit Then click View Click Change status to u 3 7 pct adi gogo MD low change the project status from unlocked to locked d HTML Newsletter
19. ols for creating sharing and obtaining marketing resources to support the global marketing community in promoting the MetLife brand add ng folders to your project library as well as Le ET moving files to another location or copying Useful Resources My projects OShared projects First time here See how to start gt ad User s Manual gt Archives Best Practice Add a New Folder ini dai ss hae 1 Select the Design Wizard tab Click Add my projects makaraan sare KI r Di recto ry E CRE jui 24 2014 20 35 nag 2 Type the name of the new folder and click O Brochure A4 1 gt 2 sa AM vies Save Design Wizard Rename Delete an Existing Folder 1 Click Edit next to the folder you wish to rename Please enter directory name Brochures 2 To rename the folder type the new name of the directory and click Save To delete a folder select Delete A folder may only be deleted if it is empty and does not contain any projects New directo Rename Delete Existing Folder H a modification date di prajects creation date lal Brochures Jul 21 2014 20 35 Jul 21 2014 20 35 Jul 21 2014 13 35 Jul 24 2014 19 33 O Brochure A5 O Brochure 44 Edit directo Please enter directory rame Brochures 25 User s Manual Design Wizard Managing Projects Moving amp Copying Projects Move a Project In your project library it is possible to move projects to other folders and dup
20. oth sides Flip pages up Booklet layout Off Pages per sheet 1 page per sheet Orientation Portrait O Landscape C Rotate by 180 degrees C Mirror Image User s Manual Design Wizard 6 Print Print Printer Name As nyamprt01 39_M880_C_MXBCG1813 Status Ready Comments and Forms Type HP Universal Printing PS v5 7 0 Document and Markups v Print Range Preview Composite Gall E O Current view O Current page Main Headline O Pages 1 4 Subbaud with mara depth Subset All pages in range MetLife Reverse pages Page Handling Copies 1 3 Page Scaling Fit to Printable Area Auto Rotate and Center C Choose paper source by PDF page size _ Print to File C Print color as black Printing Tips Completing a Project Printing a 4 Page Brochure 5 Select the Finishing tab The following settings should be selected e Print on Both Sides e Flip Pages Up e Booklet Layout gt Off e Pages Per Sheet gt 1 Page Per Sheet Once the finishing settings have been made click OK 6 Click OK to print a 4 page brochure 24 User s Manual Design Wizard Managing Projects Adding amp Naming Projects Add a New Folder Managing Projects As you develop projects with the Design My Account Logout e Welcome to the Marketing Resource Centre W Izard 5 yo u can help O rgan Ize yo u r projects by MetLife A set of to
21. our brand presence Main Headline Subhead with more depth To select a logo for your project select the logo tool Ensure that the lock icon is unlocked _ Identity Band a Main Headline Main Headline a Subhead Subhead with more depth and that the eye icon is visible Select the m Top Descriptor Business Category desired MetLife logo color and size m Advanced Text Advanced Text Ifa Footer Legal 21000000000000000 0004 000 m Footer Address Metropolitan Lite Insurance Con v Clear Space _ Using the appropriate amount of space around et ds our logo will help create a positive impression bA and impact A minimum amount of clear space O must always surround the MetLife logo 30 49 separating ii from other elements such as Let C center CJ right headlines text or imagery The protected area is equal to the cap height of the MetLife M and is proportional to the size of the signature being used Sample Text Select the logo type color and size MetLife MetLife Metlife applications to protect the MetLife mark All Note Outside of the US and Mexico the registered mark must be used on all i countries should confirm with the Intellectual Property unit in MetLife Legal Affairs metip metlife com whether the plaget unam vertias If the logo is placed too close to another object the following alert message will appear The registered trademark symbol
22. properties dol dipicele disio akap back 1 Click Edit and mark the area that you Sila Subhead Subhoed with more depth would like the background to appear by Olli Top Deseriptor Business Category selecting as many boxes on a grid as oi Footer Legal 21000000000000000 0004 000 required Use the left mouse button fo mg Footer Addross Metropolitan Lite insurance Coe Bl jooter address 200 Pert Avenue 2 Select the desired color from the color a Headline Lorem ipsum a paleite Dl Needine 2e 3 When done click Accept The selected si image background will appear with the selected Size BEBES CEB BG 1u NG Chose color ami the area in which background vali be located To confirm click Step Canco MEET 19 Completing and Managing Projects Now that you understand how to create a project you will learn how to finalize project files for publishing as well as how you can manage and share your projects in the Design Wizard database User s Manual Design Wizard Completing a Project Generating a PDF All advertising materials created in the Design Back to projects Wizard are based on RGB colors and saved to a PDF file with a high resolution of 300 dpi Design Wizard does not support CMYK colors Generate pdf deia digitale delle sep back BF Loga m Partner logo The PDF file format is ready for printing on Identity Band desktop p
23. r logo MetLife LE eo Preview Area Main Headli Main Headli Sena eae ee Allows the user to preview what their m Subhead Subhead with more depth project will look like F1 Top Descriptor l a Advanced Text Advanced Text Tools Panel Contains tools for editing objects within the project More information about the tools panel can be found on the next page a Footer Legal 21000000000000000 0004 000 a Footer Address Metropolitan Life Insurance Con nd Font Frutiger alz e JL LU shot slz Size 113 Align Slap Rotate 20 49 symbol i 1 _ L_ i 1 1_1_l_lL_ SEEEEE CONAN Business Category Color Lorem ipsum Metropolitan Life Insurance Company 0000 0000 200 Park Avenue 21000000000000000704 2010 METLIFE INC 1000000 EKOO LE New York NY 10166 PEANUTS 2010 Peanuts Warkhaide www metlife com Default Tools Panel User s Manual Design Wizard Tools Panel Navigation Generate pdf Back to projects Layer properties default duplicate delete step back m Logo _ s Partner logo Identity Band a Main Headline Subhead a Top Descriptor _ m Advanced Text a Footer Legal a Footer Address Main Headline Subhead with more depth Business Category Advanced Text 21 000000000000000 0004 000 Metropolitan Life Insurance Cort HTML Newsletter Tool Panel Export to file Back to projects add module add headl
24. rinters and at most print shops TL Generating a PDF 1 Click the Generate PDF button select File Download x resolution and click OK 2 When the download popup opens click the Save button to save the file on your ca Name fyer_7 pdf computer or the Open button to open it bets Asong seu leat in the browser C omn aise Note The PDF files are also saved in the nm Project folder in the Design Wizard Do pou want bo open of save thet ide While fiss bom the Internet can be useful some Shes can potentially harm your Commuter l you do not trust the source do not open oF Hawa Hss Ho What s the sak Printing Advertising Materials To print single page or double page advertising materials always use a paper in the same format as the created collateral For example the A4 Poster should be printed on A4 paper To print 1 3 A4 leaflet also use A4 paper To print four page marketing materials use a twice bigger paper format than the created collateral For example the A5 4 page brochure should be printed on A4 paper Similarly the A4 4 page brochure should be printed on A3 paper 21 User s Manual Design Wizard Completing a Project Generating an HTML Newsletter To generate an HTML newsletter Header June 2011 1 Click the Generate Newsletter button 2 When the download pop up window es opens click the Save button and save Met Life the zip file on your computer 3 Right click on the zip
25. wsletter e Copy Right Aligned e Copy Left Aligned e Copy Only e Image Only As shown in the example at left the type of module that is used can be selected using the Choose type dropdown Multiple modules can be used in a HTML newsletter Simply select add module at the top of the tools panel 15 User s Manual Design Wizard Consumers Dynamic lifestyle images are used when communicating with our consumer audiences People are positive and optimistic engaging in an active lifestyle appropriate to specific products or campaigns Agents Brokers and Partners Committed professional images are used when communicating with our corporate audiences They should appear practical dedicated and hardworking People are captured in action and wearing relaxed business attire Wealth Management Customers Seek to use bigger worldview images to depict cityscapes shot from wide angles and to demonstrate the broader global outlook of our business Tools Panel Images Photography MetLife is a business involved with what s deeply personal The photographs we choose say that MetLife understands and appreciates our customers Whether still life or of people MetLife photographs have a feeling of comfortable intimacy involvement and stylishness Cover images should be light and bright with an open uncluttered feeling of space Interesting crops and dynamic angles reinforce a leading and agile point of view
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