AMP Publisher User`s Manual June 2010
Contents
1. 00060 AW six apart menia ZI AMP Publisher User s Manual June 2010 Z MI WW AMP NS AI NS NV SS Collective Media Confidentiality Notices Copyright O 2010 Collective Media Inc All Rights Reserved This publication is protected by copyright and all rights reserved reproduced or transmitted by any means or in any form without prior consent in writing from Collective Media Inc You may make a copy or reproduce any part of this manual for your own Confidentiality Disclaimer Page personal use Making copies for any other purpose is a violation of U S Copyright law Disclaimer The screen shots included in this document are representative of the types of screens displayed in AMP The data used in these screen shots has been fabricated and present to illustrate a visual example AMP Publisher No part of it may be WY d AMP Wi Table of Contents Table of Contents OVerviQW xiskk kak ka kasa ausa a k kaka kal ka ak aa ara a a ak al l kal a li kk E kk waa aa a aa a lia a dal a arara ra ara waa a xua raa aa ala aa aa 1 Section 1 Working with the Dashboard 11 eere nnns 2 Dashboard TINGE PREND H HAD NAW KAR 2 Revenue CIS dpa pt at Kr RET dane ada an Mr Fox E Rab us iU na yay ninan an l nan n biyu nina na 3 Comparison CN AICS c H 4 Utilizing Dashboard OW siii ana bna ae sax aaa 5 Section 2 Worki2. Click the Finance tab Statements Statement Download Month Select Month zal E 2 Select the month to use in the statement from the Select Month drop down menu 3 Click the Download button The statement for the specified month generates in PDF format for viewing printing or saving 14 Publisher Help Guide
3. following illustration and supporting text provide an example of a revenue chart and describes the interface elements in a daily view pubtest My Profile sii C ient logo here Dashboard Reports Finance Logout Dashboard S Add Widget Pick Widget v 2009 02 01 to 2009 02 28 Show me Impressions v ForTimespan For Site e Back to Month view en T amp Impressions vs Revenue x Top 5 Ad Sizes x Comparing vs Revenue v EEE 2009 02 01 to 2009 02 28 sce EEE H 728x90 n 1 900 000 600 apa 600 000 200 300 000 i 300x600 0 o 120x600 12345678 2 3 s s 18 19 20 22 z3 24 25 26 27 28 160x600 B impressions H J Revenue e 300x250 1 Revenue chart Displays data for the selected metrics during the selected timespan The line superimposed over the bars displays the net value for the secondary metric selected in the Comparing vs XXX drop down menu Note Depending on the selection from the Comparing vs drop down this line will represent the Net Revenue Payout eCPM Payout eCPA Payout eCPC or CTR 2 Legend Displays the color legend and description of the data corresponding to the colored lines superimposed over the chart columns 3 Back to Month View button Switch to the Show by Month bar graph from the Show by Day view Toggle between a Chart view and Spreadsheet view of the Comparing vs XXX chart or Widgets The highlighted icon indica
4. 04 145 0 80 1 195 82 Site Name 300x250 1 883 119 0 95 1 747 88 Site Name 29 380 1 50 42 84 Site Name 18 084 1 50 26 32 Site Name 8 443 1 50 12 16 Site Name 8 274 1 50 12 30 Site Name TOTAL 5 893 673 4 690 64 Site Name 2 728x90 7 088 018 0 70 4 811 46 Site Name 2 160x600 7 048 014 0 80 5 575 15 Site Name 2 300x250 7 063 365 0 95 6 536 81 Site Name 2 37 290 1 50 55 05 Site Name 2 33 580 1 50 49 14 Site Name 2 17 605 1 50 26 22 Site Name 2 10 929 1 50 16 08 Site Name 2 TOTAL 21 298 801 17 069 92 27 192 474 21 760 56 Collective Media Inc Billing Statement Disclaimer o This statement was generated in a previous version of AMP As a result the data in this statement may not match the data in the Delivery reports in the current version of AMP This statement however should still be considered the statement of record with regard to historical payouts 1 Statement information Displays the statement date and publisher ID 2 Publisher information Displays the publisher contact name and publisher address information 3 Column headings Provides statement information for Site Name gt Payout Description gt Payout Rate gt Impressions gt Payout 4 Disclaimer Outlines the company s disclaimer 13 Publisher Help Guide z u A NY I AMP NS Section 3 Statements N Generating Monthly Statements Follow these steps to generate a monthly statement in PDF format 1
5. When logging into AMP the Dashboard page displays by default The Dashboard page provides a graphic overview of a sites s performance The revenue chart at the top of the page displays how many impressions have been served since the implementation of AMP or in the previous 13 months whichever is shortest Pie charts at the bottom of the page display the corresponding data for additional metrics related to the selections used in the Summary widget The widgets that display can be changed but the following widgets display by default Summary Top 5 Ad Sizes Dashboard Interface The following illustration and supporting text provide an example of the top portion of the dashboard and describes the interface elements before any selections are made Dashboard 1 6 Widget Pick Widget v Lookup 1 Sep 2008 to Oct 2009 o Show me Impressions v xcu ki For Site 1 Title Identifies the company name and time period selected 2 Show me drop down menu Selection criteria for the Dashboard which is also used as the right axis on the Comparing vs XXX chart 3 For Timespan slider Used to specify the time period for the selected metric 4 For Site drop down menu Allows users to select a specific site or all sites 5 Add Widget drop down menu Select a Widget to display on the Dashboard page 2 Publisher Help Guide I WY AMP IN Section 1 Dashboard Wi M Revenue Charts The
6. al Actions Net Rev cm aarp _default AETN 1 021 340 265 1 220 929 39 Grand Total 1 021 340 265 1 220 929 39 em about _defauit cm about calorieco cm about can 100 z 0 91 0 91 10 Please note that the Alternate Filter field is not updated if you make changes to your report criteria To update the options available in the Alternate Filter drop down you must click the C ear Filter button and re select your criteria For example if you changed the Time Frame for a report without clearing the filter the options in the Alternate Filter field would not be updated for the new date range This means that options that are available in the new date range but had not been available in the original date range would not display in the drop down list When you select your filter criteria AMP populates the Alternate Filter field by retrieving only options that meet the date range for the report rather than searching through all the records for matches This method takes advantage of the increased speed in AMP and provides you with faster results 11 Publisher Help Guide z u A Fe AMP NS Section 3 Statements NV N Section 3 Working with Statements Click the Finance tab to display a list of available statements in reverse chronological order The Statements portion of the platform generates a finance statement in PDF format for the month specified Statements Interface Descriptions The fol
7. ch between criteria Click Go The report generates and displays on the screen To further cross reference the data select an option from the Alternate Filter drop down menu and click the Go button again to generate a new report using the new filter criteria Note To generate a different report type using the same criteria click the desired radio button Exporting a Report from AMP3 1 2 3 Generate and filter the report Click the Copy button at the upper right of the screen Open Microsoft Excel and paste the data into the spreadsheet The report data is now available for manipulating and formatting in Excel OR Generate and filter the report Click the Excel button at the upper right of the screen The report is downloaded as XLS spreadsheet file The report data can now be viewed and formatted in Excel 9 Publisher Help Guide i N WY Ya yy VI WZ AMP SN S ANS Filtering Reports User Scenario Section 2 Reports In this example you will create a revenue report that shows all zones by site for the last quarter The report then needs to be filtered in order to look at multiple individual sites 1 Click the Reports tab 2 Select Last Quarter from the Select Date drop down menu 3 Select Site from the List drop down menu 4 Select Zone from the Detail drop down menu 5 Select the Financial radio button 6 Click Go The report displays Delivery
8. ing with Reports When logging into AMP for the first time selecting the Reports tab will display with no report loaded The Reports portion of the platform provides a method to generate specific raw data related to campaigns Once a report has been generated the Copy and Excel download functions can be used to achieve more in depth manipulation or presentation of the information The items in the List and Detail drop down lists are grouped by category and not in alphabetical order For example the ad related items are grouped together the inventory related items are grouped together etc The Reports tab provides publishers the following report types Delivery Financial Reports Interface This following illustration and supporting text provide an example of the top portion of the Reports tab and descriptions of the interface elements Client logo here aaa Finance leat AMP Delivery Report Scheduling Delivery Report Q exer pem Select Date Last Quarter v 10 01 2009 gj to 12 31 2009 gj List Site v Detail Zone vj Q co ji Schedule o Dye Q results Qr O Delivery Financial j 1 Report title Describes the report that is displayed and identifies the metrics selected for current view 2 Select Date drop down menu Allows the selection of a specific time period such as Year to Date Last Quarter etc Note Selecting an option from the Select Date drop dow
9. lowing illustration and supporting text provide an example of the Statements page and describes the interface elements 1 Month drop down menu Used to select the statement month 2 Refresh Months button Click this button to refresh the available options in the Month drop down menu 3 Download button Generates the statement for the specified month in PDF format Statements Statement Download 1 3 Month Select Month v J s J WM The following illustration provides an example of the top portion of a PDF statement which displays the ad network information Z2 Wy WY Uy M collective the audience engine M NN A 7 iji WS N eg 4 330 Madison Avenue Phone 646 442 8550 4th Floor E mail New York NY 10017 accounting collective com 12 Publisher Help Guide WI YZ WZ S Wy MUI P ANS Section 3 Statements IN The following illustration and table provide an example of the top and middle portions of the monthly statement and descriptions of the elements in the statement Note Please note that the Impressions column in the Statement refers to paid impressions only Statement Publisher Date May 2008 Publisher Name Publisher ID 000 Site Name D2 Impressions Payout Rate Payout Site Name 728x90 2 442 228 0 70 1 653 31 Site Name 160x600 1 5
10. me A Imps Clicks CIR PI Actions PC Actions Total Actions AR AETN 1 021 433 65 0 026 1 212 1 220 0 001 cm aetn c_Miscellaneous 0 000 0 0 000 cm aetn c_none 3 0 0 000 0 0 0 0 000 AETN Crime and Investigation 2 935 16 0 545 Q 2 0 2 0 00096 AETV Biography 115 888 27 0 02356 11 0 11 0 000 AETV History 13 441 916 7 325 0 054 11 970 240 12 210 0 002 Grand Total 14 582 172 7 633 0 052 13 195 248 13 443 0 002 1 Report The view after a report generates and displays on the screen Filters to apply list Allows the user to select a different subtotal group using the same report criteria Clear Filters button Click this button to remove the current filter This button only displays once a filter has been applied Filters are created by selecting a main metric and generating a new report or by making a selection from the Filters to apply list 7 Publisher Help Guide w AMP NN HAN Wy S Commonly Used Reports for Publishers Section 2 Reports The following table shows a list of commonly used AMP3 reports that can be generated by making a selection from the Select Date List and Detail drop down menus by selecting the appropriate radio button or by using a filter List drop down menu Detail drop down menu Select Date drop down menu Radio button Filter Task or Result Ad Size Site Specific Dates Financial n a View what percentage is being earned pe
11. n explains what can be accomplished on the Dashboard page 1 The Dashboard tab displays by default upon log in Click the Dashboard tab from anywhere in the system to access the Dashboard Use the For Site drop down list to select either an individual site or all sites for those publishers that have more than one site Select a metric from the Show me drop down menu Jn the Month View the revenue chart at the bottom of the page displays the data and corresponding widgets for the last 13 months or since the AMP3 implementation whichever is shortest To compare the metric selected in Step 3 to another metric select a secondary metric from the Comparing vs XXX drop down menu To change the time period for the selected metric drag the arrows on the For Timespan slider To drill down to the daily data for a selected metric click on the desired column in the Impressions vs widget Note After drilling down click the Back to Month View button to display the data for the previous 13 months To view data specific to the lines superimposed over a bar in the revenue chart hover the mouse directly over the desired line to display a pop up window Use the Lk view in a widget jJ buttons to toggle between the Chart view and Spreadsheet Click on any item in a widget to view data specific to that item in both widgets 5 Publisher Help Guide Z w z AMP YAS Section 2 Reports NE Section 2 Work
12. n list populates the time range fields automatically Users can also click the calendar icons to select specific dates for the time range 3 List drop down menu Allows the selection of the main metric used for cross referencing against other metrics 6 Publisher Help Guide u w W2 SN AMP ANS Section 2 Reports 4 Detail drop down menu Allows the selection of a secondary metric used for cross referencing against the main metric selected from the List drop down 5 Go button Generates a report using the current selections 6 Stop button Stop a report from running Note This button is only active after the Go button is clicked 7 Schedule button Allows a user to schedule reports to be delivered via email 8 Export buttons The Copy and Excel download functions can be used to achieve more in depth manipulation or presentation of information 9 Delivery Financial radio buttons The columns of data in the report will vary depending on which radio button is selected Delivery radio button Displays a delivery oriented view of data for the selected metrics Financial radio button Displays a financially oriented view of data for the selected metrics Report Data This following illustration and supporting text provide an example of the bottom portion of the Reports tab and describes the interface elements when no filters are applied Filters to apply 1 e o9 Clear Filters cm aetn default Na
13. ng with Reports e nee kaka ka kk kk kak au kaka ua nnn nnn nnn 6 Reports TH OHOUE s sutinai nalan ii laya yiya ya yana nan y RM ERE A dak yal ya nb ruya KEV EHE Aya hln n ba bidan i 6 Report D l l X X Y H 7 Commonly Used Reports for Publishers keka axaaa kaka kaka kaka aa SRI FRE aa aa aa Haaa u u un 8 BI c Nurs u X R N 8 Filtenng a REDOT Losses ik sa ag ac an aea sna eat Wana d n bai 9 porting a Report rom AMPI usura yi usni ayan xulan yana hin aya yan Anay U an An UR REN wU WURA RE REM 0a ja WUHA j U RU LA 9 Filtering Reports User Senato Loss aoa cal Aaa aas 10 Section 3 Working with Statements eeeeeeee aka ka akan aa nnne nnn nnn 12 Statements Interface DesomplODlis s mu c ac nin nnalba Fata P ava inb Pu Paw EVE nln 3 b y Wan bi kinn Bia iwi b ki nina 12 Generating Monthly SIBIITEDES iid eicere piel ena ER REN MD Urdu M dut E adEGPd EEUU E KE a awara 14 AMP Publisher Z MI wW AMP NS Section 1 Dashboard NV N NU Overview This document provides publishers with information for successfully using the following AMP features specifically designed to meet their needs gt Dashboard Reports gt Finance 1 Publisher Help Guide w LAMP ANS Section 1 Dashboard NV N Section 1 Working with the Dashboard
14. r unit per Site and where if any adjustments in pricing or volume are needed Zone Advertiser Yesterday Delivery by site View whether or not the proper Campaigns are being delivered to the proper Zones of a particular site Creating a Report 1 Click the Reports tab 2 Select a time period for the report from the Select Date drop down menu Note To enter specific dates select the Specify Dates option and use the calendar icons to select the desired dates 3 Use the List drop down menu to select the main cross referencing metric and then select a secondary metric from the Detail drop down menu 4 Click the Go button The report generates and displays on the screen 5 To generate a different report type using the same criteria select the desired radio button Publisher Help Guide 2 MI WW NE Gy we ZZ ANS Fe AMP Section 2 Reports Filtering a Report 1 Once a report has been generated click on any item in the report to use that value for additional cross referencing Note If an item has a next to it click it to expand the view to view more detailed data Once a report value has been selected it will display in the Filters to Apply drop down above the report Note To select multiple values to use as filter criteria hold the Ctrl key while selecting each value You can then scroll through the Filters to Apply list to swit
15. s Financial Name AETN AETN Crime and Investigation AETV Biography AETV History Grand Total Imps 1 021 433 2 935 115 888 13 441 916 14 582 172 Clicks 265 16 27 7 325 7 633 Total Actions 1 220 2 11 12 210 13 443 Net Rev 929 47 2 33 97 48 12 771 6 13 800 92 0 91 0 79 0 84 0 95 0 95 7 Select the first site to be filtered on and click the Go Button The filtered report generates and displays on the screen 8 Click the sign next to the site name to see all zones associated with this site Q Delivery Financial Filters to apply 1 Clear Filters Total Actions Net Rev cm aetn _default 1 021 340 1 220 929 39 0 91 cm aetn c Miscellaneous 90 0 o 0 08 0 88 cm aetn c_none 3 0 0 0 00 1 00 AETN Crime and Investigation 2 935 16 2 2 33 0 79 AETV Biography 115 888 27 11 97 48 0 84 AETV History 13 441 916 7 325 12 210 12 771 64 0 95 Grand Total 14 582 172 7 633 13 443 13 800 97 0 95 10 Publisher Help Guide Y A 222 AMP NE N A Section 2 Reports AW l NS 9 To see the data for a different site select the desired site from the Alternate Filters drop down menu The new report automatically generates and displays on the screen Applied filters 1 Alternate Zone Clear Filters m setn _default E FilterZone v crn 23six default Name a Imps Clicks Tot
16. tes the current view 3 Publisher Help Guide VI AW z WY S ANN P ANS Section 1 Dashboard Comparison Charts The following illustration and supporting text provide an example of a comparison chart and describes the interface elements after drilling down on a widget pubtest Logout Client logo here cashboard Reports Finance Dashboard owing om 2 2 01 to 201 z Add Widget Pick Widget v 2009 02 01 to 2009 02 28 Showme Impressions v ForTimespan For Site v Back to Month view L5 Impressions vs Revenue Top 5 Ad Sizes Q Q EH 2009 02 01 to 2009 02 28 800 1 000 000 Back e Comparing Impressions in nso 600 800 000 728x90 600 000 400 400 000 200 D cuu 300x600 B o 120x600 NAN EN AR is ize ib ate as se 160x600 300x250 2 4 6 30 32 i4 346 16 20 22 A a5 E 1 Zoom Expand Allows the user to switch to the original view after drilling down on a specific area of a widget in the Dashboard 2 Back button Allows the user to switch to the original view after drilling down on a specific area of a widget in the Dashboard 3 Widget Displays additional data for the specific metric and timespan selected 4 Comparison chart Displays comparisons for the selected data 4 Publisher Help Guide Z MI WW NE Gy we Za AA NS AMP Section 1 Dashboard Utilizing a Dashboard View The following sectio
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