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IDEAL Smart Phone Application Vision

1. Description A commercial individual working within their department and owner of the system This user is an advanced commercial user using the system frequently as a support Type function both internally and externally Responsibiliues Responsible for maintenance of the system application and user support both internally and towards the offer supplying companies Success Criteria As few complaints as possible regarding issues on support and maintenance No problem task should take more than 1 day to solve Involvement Internal member of the internal IT department will be a part of the project team covering all the technical issues Deliverables Some kind of support material is a must but details are not yet specified 3 5 4 Third Party Services A commercial business like Face book Twitter Foursquare GPS providers etc Description Providing additional service to our system and or help working within there it department at owner of the system This user is an advanced commercial business who sells or offers services to the Type system application PR Providing additional service to our system and or provides extended marketing Responsibilities ma channels for our system application Success Criteria A net inflow of new customers on a weekly basis 3 5 6 Executive management A commercial individual working within the management team of the developing Description c
2. Involvement If possible there will be sample customers evaluating the application 3 5 2 Clerks and similar employees Description An individual who will come in contact with and serve the end user T This user is a commercial user who offers with various types of offers discounts on a ype daily bases TE Be educated and up to date with various discounts offers to be able to give best Responsibilities possible service to the end user Make sure the end user buys more than the service product offered with a Success Criteria discount offer 3 5 2 Advertising Marketing A commercial individual working within the marketing department in the supplying Description company responsible for utilizing the system to spread their brand and attract customers through attractive offers discounts and ads This user is a advanced commercial user who uses the system application and also competing systems frequently Type Ensure the system is up to date on a daily basis and make sure there are attractive Responsibilities offers available to the end users every month A greater proportion of customers Customers buying with some kind discount offer UC CR involved will also buy complementary goods Involvement If possible there will be sample individuals evaluating the application Ideal Vision Document ldeal 2013 Page 10 Date 2013 02 25 Ideal Vision Document 3 5 3 IT department
3. and Face book and share a specific offer directly Easy for storeowners to publish new offers Storeowners can also use the app and webpage to publish new offers Easy login Use Face book or Google accounts Ideal Vision Document ldeal 2013 Page 13 Date 2013 02 25 Ideal Vision Document 4 3 Assumptions and Dependencies The user owns a smart phone pad or computer Access to the internet at some part of the process A customer always needs an offer code that is shown to the clerk before purchase To take advantage of nearby offers GPS function Users need account and login information For smart phone devices account at Apple app store Android Play store or other way to gain access to the Ideal app e For webpage Modern web browser and JavaScript support 4 4 Cost and Pricing The SPA will be a free download and membership registration is free But registration for stores owners who want to use the Ideal services will need to pay a monthly fee Income will arrive from advertisements and the member fee from stores The development cost will be covered by the owner of Ideal The cost is not an issue Releasing the app on the Apple app Store will cost the company a yearly fee of 99 for development account Ideal will require extensive advertisement to reach the required crowds Ideal will be an environmental friendly option by not using printed material instead using alternatives such as Googl
4. consistent look and feel that begins with product packaging and manifests itself through installation menus splash screens help system GUI dialogs and so on Copyright and patent notices corporate logos standardized icons and other graphics elements should be incorporated into the code All terms and licenses have to be signed before the system is in use The appearance and feel of the whole product should be clear easy to understand recognizable and should flow in a consistent and continuous pattern Appendix 1 Interview with our customers SPA Ideal e Which system would you like us to help you with We would like to have a smart phone application and website for discounts and offers e What kind of smart phones do you think about Windows phone HP Palm Android Blackberry 10S iPhone e What are your goals with the system We would like to create a smart phone application where the companies will be able to display all their products or services which are on offer This will allow new ways for companies to come in contact with customers When using the service it will emphasize offers located close to the user s position offers that can be utilized immediately and will be satisfactory to the customer e Has this app been done before Yes there are similar solutions offered from other companies They offer discounts in two ways most often via internet website but you have to print out coupon and then you can use it after s
5. of nearby offers e The system shall not require any specialized hardware equipment e When first starting the SPA a short tutorial will be held T Quality Ranges Availability e The system shall be available 24 hours a day 7 days a week Usability e The system shall be easy to use and shall be appropriate for the target market of handheld and computer literate users e The system shall include online help of the system on the accompanying website The user should not require the use of a hardcopy manual to use the system Response times e The system should provide visual or auditory feedback to the user after no more than 2 seconds 8 Precedence and Priority The following features are the bare minimum requirements to be included in the first release of the system e Local offers function along with ability to make use of offers on the go e Function for checking in when using offers to advertise companies or products on services such as Face Ideal Vision Document Oldeal 2013 Page 15 Date 2013 02 25 Ideal Vision Document book Twitter or Foursquare along with the program itself e Ability to search filter and categorize offers after user preferences A second release must include the following e Responsive accompanying website e Purchase history and a record for amount of saved money e Bookmark history Functionality for further releases has not yet been specified It is anticipated that the next few r
6. users own wish Further more the end user can choose to receive the offer directly save the link in my page share it with friends via social media or just bookmark it and return later 1 3 Definitions Acronyms and Abbreviations IA Information architect SPA Smart Phone Application OS Operating System IBM International Business Machines Corporation CUA Common User Access GUI graphical user interface HTTP Hypertext Transfer Protocol IPv6 Internet Protocol Version 6 ISO International Organization for Standardization TCP IP Transmission Control Protocol TCP and Internet Protocol IP API An application programming interface ODBC Open Database Connectivity R amp D Research amp Development ROI Return of Investment PC Personal Computer GPS Global Positioning System SCB Statistiska centralbyran Ideal Vision Document ldeal 2013 Page 5 Date 2013 02 25 Ideal Vision Document 1 4 References http www groupon se http www adoncity com http www letsdeal com http publib boulder ibm com infocenter reqpro v7rlmO0 index jsp topic com ibm reqpro reqweb help reqmgt_3 ht ml http http www scb se 1 5 Overview and different elicitation techniques The remaining sections of this document provide a general description including characteristics of the users of this project the product s hardware as well as the functional and data requirements General description of t
7. IDEAL Smart Phone Application Vision Version 1 3 Malm H gskola DA254A Krav amp andringshantering TGINA12 VT 2013 Dina Eid Musalam Henrik Persson Johan Rodin Michelle Tapper IDEAL Date 2013 02 25 Ideal Vision Document Revision History 3 2013 02 15 Ideal Vision Document ldeal 2013 Page 2 Date 2013 02 25 Ideal Vision Document Table of Contents 1 Introduction 1 1 Purpose 1 2 Scope 1 3 Definitions Acronyms and Abbreviations 1 4 References 1 5 Overview ADANAN Nn 2 Positioning 2 1 Business Opportunity 2 2 Problem Statement 2 3 Product Position Statement II OD 3 Stakeholder and User Descriptions 8 3 1 Market Demographics 8 3 2 Stakeholder Summary 8 3 3 User Summary 9 3 4 User Environment 9 5 4 Presenting offers 5 5 GPS function 5 6 Bookmark 5 7 Sharing 5 8 Webpage Ideal Vision Document Oldeal 2013 3 5 Stakeholder Profiles 9 3 5 1 Offer suppliers 10 3 5 2 Clerks and similar employees 10 3 5 2 Advertising Marketing 10 3 5 3 IT department 11 3 54 Third Party Services 11 3 5 6 Executive management 11 3 6 User Profiles 11 3 6 1 Primary user age 16 29 12 3 6 2 Secondary user age 30 45 12 3 6 2 Others 12 3 7 Key Stakeholder or User Needs 12 3 8 Alternatives and Competition 13 4 Product Overview 13 4 1 Product Perspective 13 4 2 Summary of Capabilities 13 Customer Support System Table 4 1 13 4 3 Assumptions and Dependencies 14 4 4 Cost an
8. anagement system once the connection is created the client program can communicate with the database management system When the user connects to the database the system sends a query and a transaction to request using the Open Database Connectivity ODBC API The server site will then processed the request and send the query results back to the user which can be displayed to the user as much as needed 9 3 Performance Requirements The main performance requirement is that when the user login using his username and password the user login information will be validated and authenticated by comparing with the details in the database If the login information is incorrect an error message will be displayed on the screen asking for correct information Multiple unsuccessful logins may block the user account The user can edit delete or update his account details The system should use the minimum part of memory The processes of the system should use the processor most efficiently User should finish operation in the least time interval Ideal Vision Document Oldeal 2013 Page 16 Date 2013 02 25 Ideal Vision Document 9 4 Environmental Requirements The system is a web based system Users should use the system via internet Thus when they want to go anywhere and use the system they need to have internet access Each user should have a user account The system should ask the username and password when users log in The user cannot see offers wi
9. ate 2013 02 25 Ideal Vision Document e Search The end user needs to be able to search for chosen categories as well as sort out and filter these for further specification e Presenting offers The end user should have nearby offers presented when in the vincicity e GPS function The system will keep track of the location of the end user in order to present offers near by e Bookmark End user need be able to keep track of used offers the favourite offers as well as personal information e Sharing The end user need to be able to share and recommend offers with friends via social media e Webpage The SPA Ideal will have an accompanying webpage which will mainly be used by the marketing and advertising department within the customer company as well as the offer supplying companies e App An application will be available from the Apple app store Android Play and Windows Phone Store 5 4 Design level requirements Specifies typically interface details but not how to implement it inside the product e User interface The SPA displays will be designed based on the information and prototypes in appendix 1 and 4 6 Constraints 6 1 Security Security for the system includes authentication Authentication of the user is through ID and password Users can change their login password or request the password to be reset by use of email verification 6 2 Usability e Easy to use simple user interface easy to browse and make use
10. both with regards to the design the possible interaction with the system and the containing information 3 6 2 Secondary user age 30 45 A middle age private individual between the ages of 30 45 years using the Description system application Type Good computer skills and experience A casual user Fee Log in search and filter for desired offers discounts Take advantage of the Responsibilities offers discounts and consume Success Criteria Satisfied by great offers discounts that saves money Involvement If time sample individuals will be used to evaluate the system 3 6 2 Others Description Any other individual using the system application Type Little or medium computer experience and skills See Log in search and filter for desired offers discounts Take advantage of the Responsibilities offers discounts and consume Success Criteria Satisfied by great offers discounts that saves money Involvement No one from this group of users will be used for evaluation of the system application 3 7 Key Stakeholder or User Needs Since this system is the first to be developed by the company we do not know anything about existing problems etc It is however our believe that in order to succeed meet the needs stated below e To be able for both end users and companies to use the system application the connectivity of Ideal must be both stable and fast e The compa
11. ct manipulative influence over anything else save for their local client Interact with the application and indirectly spread news about the application via third party services Customers age Secondary end user of the system Daily users need to comprehend the system group 30 45 years and the benefits it gives them to attract its use The design needs to be catered to them Customers don t have any direct manipulative influence over anything else save for their local client Interact with the application and indirectly spread news about the application via third party services Customers End user of the system no specific Daily users need to comprehend the system Others research and adjustment is done in and the benefits it gives them to attract its order to adapt the application to use The design needs to be catered to them other groups except age group 16 Customers don t have any direct 29 and 30 45 manipulative influence over anything else save for their local client Interact with the application and indirectly spread news about the application via third party services 3 4 User Environment The Ideal system is intended for different environments where end users is located i e schools home workplaces etc The offers discounts are available to multiple users at the same time depending on the limitations of the offers but to take advantage of the offer the end user can only represent it All in all it wil
12. d Pricing 14 4 5 Licensing and Installation 14 5 Product Features 14 5 1 Update system Fel Bokm rket r inte definierat 52 Login Fel Bokm rket r inte definierat 5 3 Search Fel Bokm rket r inte definierat 15 15 15 15 15 Page 3 Date 2013 02 25 Ideal Vision Document 10 5 9 App is availability Constraints 6 1 Security 6 2 Usability Quality Ranges Precedence and Priority Other Product Requirements 9 1 Applicable Standards 9 2 System Requirements 9 3 Performance Requirements 9 4 Environmental Requirements Documentation Requirements 10 1 User Manual 10 1 1 Contents 10 1 2 Strategy 10 1 3 Desired Length 10 2 Online Help 10 3 Installation Guides Configuration 10 4 Labelling and Packaging Appendix 1 Appendix 2 Appendix 3 Appendix 4 Ideal Vision Document ldeal 2013 Page 4 15 15 15 15 15 15 16 16 16 16 17 17 17 17 17 17 17 17 18 17 20 23 24 Date 2013 02 25 Ideal Vision Document Vision 1 Introduction The aim of this document is to collect analyze and define high level needs and features of the smart phone software application Ideal It focuses on the capabilities needed by the stakeholders and the target users The main goal for the supplying company the IA group the customers and the project is to develop and deliver an application for smart phones and an associated website which allows users to search and purchase any p
13. d to our competitors SWOT analysis and bench marking must be made on a frequently basis from both IT department There is a risk that the system and user manual is not easy enough to use If customers cannot use the system appropriately the company will not benefit from the product IT department will bench mark and look at different solutions and the possibility to outsource the specific writing of the manual Third Party Third Party Services have not been Services spoken to in this regard Executive The system will not be different enough Executive Management depend on the Management in comparison to competitors R amp D Advertising and Marketing department to costs will have been spent without any ROI go through with SWOT analysis and bench marking in order to create a competitive system ROI Return on investment SWOT analysis Strengths Weaknesses Opportunities and Threats analysis Ideal Vision Document ldeal 2013 Page 23 Date 2013 02 25 Ideal Vision Document Appendix 3 Elicitation technique Brainstorming SPA Ideal rekommendera 2 miala Media yet inst ev sa Appendix 3 Explanation to Brainstorm SPA Ideal 1 When the user starts the application for the first time a log in prompt is shown 2 After the user has been authenticated the user will be forwarded to the start screen The start screen is structured by a number of different buttons for each cat
14. direct and immediate way The customers will get the discount in there smart phone immediately and not like our competitors where you have to print out coupons This is also not environmental friendly either Our users will also create new customers to our advertising customers because you can and are encouraged to share deals with friends via social media Our philosophy is to give the customers all they need in one place e Who is your audience Everyone can have his own account in our application but we think most about people between ages 16 29 are what we think most about because usually those age with the lees money and shopaholics e If we can say that people between ages 16 29 are your main audience Is there any audience with second priority All our customers will have the same priority but we can say people between ages 16 29 are our main target group and people between ages 30 45 are our secondary target group e Ifyou are targeting customers you should already have a sense of their needs what kinds of services think you to offer you customers 1 Find nearby offers from stores restaurants companies through GPS 2 Based on the users location present current offers on a map and list them 3 Through services like Facebook Twitter or Foursquare allow the user to check in at certain companies to participate in their offers thus advertising the company their offer and the program itself Categorize offers and allow the
15. e nearby a store that s connected to the Ideal service and use available offers for store discounts Store owners can easily publish and share new offers using the webpage or app The web based service will consist of a webpage where users can access their personal information using their username and password Users will be able to browse offers on the webpage and claim them Customers always need to login to take advance of Ideal When logged in the user have access to personal pages offers that may be interesting based of pervious offers saved offers and add stores and offers to favourites Login using Face book and Google will be an option Filters and genres of the available offers can be easily navigated In addition the user can share offers with friends using Face book Twitter or Foursquare 4 2 Summary of Capabilities Customer Support System Table 4 1 Customer Benefit Supporting Features Simple install and quick to run Apps are downloaded from app stores and the webpage requires no additional downloads to be used Users can remain logged in for quick access Track favourite offers used offers and popular offers in the city you live in Login Features and personal information Users can add stores to favourites Find nearby offers and stores selling a specific product Apps for smart phone devices GPS functions filtering of offers Share offers and recommend stores to friends Connect to Twitter
16. e or Facebook 4 5 Licensing and Installation For smart phones devices there will be an app required to access the features of Ideal The webpage may use cookies for storing information about the user The service requires password and username to functions Ideal will be a proprietary software License Software changes upgrades and development will be conducted by the owner of Ideal In order for users to update the app to the latest version users will be require to manually download the lasts version or update fix 5 Product Features Product features can be divided in 4 different categories goal level requirements domain level requirements product level requirements and design level requirements 5 1 Goal level requirements Specifies the business goal of the customer i e a goal that can be verified e ROI Advertising revenues shall be at least 10 after 12 months counting from date of launch 5 2 Domain level requirements Specifies the different tasks and support involved e Customer satisfaction Achieve a high level of end user satisfaction by providing offers on a close location possible to make use of directly 5 3 Product level requirements Specifies the input and output of the product e Update system Storeowners can publish offers using the app and webpage e Log in The end user needs to be able to create an account and log in with both a user name and password Ideal Vision Document ldeal 2013 Page 14 D
17. ecified in part 5 are needed 3 1 Market Demographics The users of the Ideal system will primarily be young people living in Sweden between the age of 16 and 29 years This group is most likely to have the least money and still an urge to consume different products and services According to SCB population statistics 2012 this group about 1 85 million people represents approximately 19 of the Swedish population The secondary age groups of the target population are between the age of 30 and 45 years about 2 million people and represents 21 of the population This group is already using smart phones on a daily basis for personal use The size of the market in Swedish kronor is yet unknown but crucial to investigate to fully understand the potential and accuracy of the targeted groups as well as different competitors Today there are two big competitors multinational Groupon and national Let s Deal together with smaller concepts like Adoncity etc 3 2 Stakeholder Summary Offer suppliers Clerks and similar employees Advertising Marketing IT Department Third Party services Executive management Ideal Vision Document This stakeholder represents all the stores restaurants etc that provides discounts and other offers to the end users This stakeholder represents all employees in the stores restaurants etc that meet and serve the end user This stakeholder represents in house marketing staff at the offer s
18. egory The different letters A B C etc represents this on the above picture 3 On almost every screen except the log in prompt screen settings a search and filter function is shown where the user can search for a specific category product brand store etc 4 If we choose the function Nara mig we will get a map in front of us where different offers are being shown spread around the users GPS position In case of many offers being shown on the exact same location i e a mall or a place where stores are very close to each other on one street an offer symbol with a figure representing the number of offers will show the amount of offers on that location If the user zoom in out more or fewer offers will be shown 5 Moreover the user can show all the offers from Nara mig in a list menu instead of the map The user can also get the offers presented in a table and sorted depending on the distance between them the user and the offers 6 If the user chooses an offer the user will receive short information about the offering company the offer as well as a button to check in on the offer and there for share the offer on social media and utilize the discount code for the product Appendix 4 Elicitation technique Proto type SPA Ideal Ideal Vision Document ldeal 2013 Page 24 Ideal Vision Date 2013 02 25 Ideal Vision Document When the user starts the application for the first time a log in prompt is sh
19. eleases will contain enhancements to the existing functionality 9 Other Product Requirements 9 1 Applicable Standards e The system shall be built using a standard web page development tool that conforms to either IBM s CUA standards or Microsoft s GUI standards The graphical user interface shall have a consistent look and feel The software can be run on different platforms Apple I phone needs I phone OS Droid X needs Android Windows needs Windows 7 OS The protocol used shall be HTTP and the Port number used will be 80 There shall be logical address of the system in IPv4 format The user has to login with user name and password which is protect the user information Moreover the system uses ISO safety standard system to ensure that products and services are safe 9 2 System Requirements e The system shall use the HTTP protocol for communication over the internet and for the intranet communication will be through TCP IP protocol suite e The users use the application program via the user interface program e The system has to have a database system where all the information will be saved A standard database called Open Database Connectivity ODBC provides an application programming interface API which allows client side programs to call database management system as long as PC has the necessary software installed When database management system access is required the system establishes a connection to the database m
20. ffort According to interview with customers appendix product level requirement e to design the SPA with different displays and menus according to appendix 1 and 4 design level requirement Ideal Vision Document ldeal 2013 Page 6 Date 2013 02 25 Ideal Vision Document 2 2 Problem Statement The problem of buying products and services at a high price when there at the same time can exist offers discounts enabling the user to buy the same product at the same quality but for a lower price advertising brochures which is used by most companies today is not environmental friendly and it is not uncommon that users miss out on offers most of the companies want to reach all their customers in a quick way or at least make sure they have different marketing channels to try and reach as many as possible affects Users Offer suppliers the impact of which is that it costs more for the user where there is an opportunity to save money negative for the environment when using printed material causing overstocking of products as companies cannot sell their products in time a successful solution would be using a SPA where the user receives offers directly in the users own pocket having an electronic coupon directly instead of printed material that any number of companies could take part of this service to advertise their products 2 3 Product Position Statement consists of people with less money as well as
21. he application specific goals and different problems the application will solve is discussed in section 2 Section 3 will provide a list of the stakeholders and users of the proposed solution It also illustrates the needs and wants of the stakeholders that were identified in the brainstorming exercise and interview as part of the requirements It further lists and briefly describes the major features and a brief description of each of the proposed system Section 4 gives the functional requirements specific requirements of the product data requirements and constraints and assumptions made while designing the application It also gives the user a viewpoint of the product Section 5 discusses the external feature requirements and gives a more detailed description of these The following Ideal vision document contains a detailed product perspective from different stakeholders It also provides details about functional requirements and supporting information In the appendix section at the end of the document information from our four different elicitation techniques customer interview stakeholder analysis brainstorming activity for developing the SPA ideal and the attached prototype will be specified in details The information from these 4 activities creates the base of this document 2 Positioning 2 1 Business Opportunity The similar competing businesses offer discounts in two ways via internet and then you have to print the offer coupon where
22. high standard of maintenance As a service function they gain and high customer satisfaction due to satisfaction by pleased customers top level support functions ie satisfied end users Third Party Third Party Services have not been Services spoken to in this regard Executive To be the owner of a highly To earn money ROI a 10 increase of Management competitive system application revenues 12 months after launch date Ideal Vision Document ldeal 2013 Page 22 Date 2013 02 25 Ideal Vision Document Appendix 2 Elicitation technique Stakeholder analysis 3 SPA Ideal e What risks and costs do they see What kind of solutions supplier and resources do they see Stakeholder Risk and costs Solutions suppliers and resources End user No risk no cost End user has many similar solutions and suppliers to choose between Offer suppliers Offering discounts without making the The system will compete with real customer buy more will higher the cost coupons and will also have many similar for the company Will our system be web applications with offers discounts differentiated towards our competitors Clerks and No risk no cost compared to ordinary Offers discounts are offered by many similar work different companies with similar employees propositions Advertising and marketing department Will our marketing efforts stand out and attract end users at a higher level with regar
23. l take approximately 1 minute to go through with a search filter and take benefit of an offer discount It is a web based application which will be used primary on smart phones and portable device It can also be used however secondary on stationary devices computers Ideal can be used with the three most common browsers Internet Explorer Firefox and Google Chrome It will also be compatible with the operating systems Windows and Macintosh 3 5 Stakeholder Profiles Stakeholders are companies individuals or groups who are interested in or can both affect or be affected in the project or the outcome of the project The profiles give a deeper identification of the various stakeholders and also their states where the most significant interest in the product Ideal Vision Document ldeal 2013 Page 9 Date 2013 02 25 Ideal Vision Document 3 5 1 Offer suppliers A company using the system application to make different offers discounts available Description 5 p to the various end users This user is a business user who uses the system application frequently a couple of Type times every month and most likely also uses the competing services i e Groupon etc Responsibilities Ensure up to date and attractive offers are available to the end users frequently A greater proportion of customers Customers buying with some kind discount offer Secese Criteria involved will also buy complementary goods
24. milar employees 1 Offer suppliers 3 Advertising marketing we Department etc 6 Executive management kn 4 T department 5 Third party services Classify stakeholders by the grade of impact and interest in the success or failure of the project product Scale from 1 10 where 0 is no impact interest Interest Low High High Impact Low Ideal Vision Document Oldeal 2013 Page 21 Date 2013 02 25 Ideal Vision Document Appendix 2 Elicitation technique Stakeholder analysis 2 SPA Ideal e What goals do different stakeholders see for the system and why do they want to contribute Stakeholder Goal Why contribute End user To find offers discounts in stores End users want to save money restaurants etc on a close location to where the end user is at the moment Offer supplier Want to create offers discounts on a Offer supplier want to increase sale frequent basis to attract end users more market share and turn over customers to the store restaurant and to buy more Clerks and To be informed and updated on the Clerks etc want to increase sale which similar various offers discounts to keep the end gives higher commission and bonus employees users satisfied Advertising and To produce offers discounts those Advertising and marketing want to marketing differentiate towards competitors and increase the market share and sales department attract end users IT department To keep a
25. nies must find it easy to understand how to register an offer etc and also how to receive support when needed e The end user must find it easy to understand and find the way around the system become a member and search filter for offers discounts Ideal Vision Document ldeal 2013 Page 12 Date 2013 02 25 Ideal Vision Document e The end user will also expect a wide variety of offers discounts especially in cities and the system application must therefore provide this all the time e In any kind of support issues there must be easy and fast access to a support function 3 8 Alternatives and Competition There are currently a number of different companies both multinational and international local and national offering similar solutions as Ideal Some like Groupon and Let s Deal advertise offers and other like Adoncity are very similar to Ideal in their business concept and approach towards the customers The competition is therefore tough and the possibility for the SPA Ideal to gain a competitive advantage will be to focus on different aspects of respons rates and ease of use 4 Product Overview 4 1 Product Perspective Ideal is a stand alone web and app based service Ideal uses GPS functions and localizing to track and give the user a quick compilation of all available offers in the vicinity of the user Smart phones devices such as smart phones and pads will take advantage of GPS Using GPS the user will be able to brows
26. ome days or they use printed advertising material which is less environmental friendly e What problem will your application solve Most of the users get irritated when they buy some kind of product at a high price when the same quality can be bought at a lower price Most of the other companies uses printed material which is not environmental friendly with the risk that some of the user missing out of the offer by not seeing it Most of the companies want to reach all of their customers in a quick way and with different marketing channels e How do you think you can solve these problems We thought about different things 1 Boredom the user has to be able to access the system whenever they want and where ever they are on a train or bus maybe in an airport but hopefully not in a meeting 2 Location Arguably the most significant components of the system are the proximity tools that give the user location based assistance information and deals 3 My page Where the user can save their favorites places keep track of used historical offers saved offers etc e What makes your system different from other applications which are solving the same problem Ideal Vision Document ldeal 2013 Page 18 Date 2013 02 25 Ideal Vision Document Our system is not unique from the other competitors However we want to gain an edge by providing similar services faster and more easy to use The main aim for us is to give offers to customers in a
27. ompany owning the money used to develop the system T This user is passive and mostly interested in reports on ROI increasing sales and ype market share generated by the product Responsibilities Providing budget funding for the project Success Criteria Increase in ROI at least 10 after 12 months counting from date of launch sales and market share Expects a project update on a weekly basis both during development and 1 year of Involvement ies 3 the application being commercial 3 6 User Profiles Users are targeted individuals who are interested in or can both affect or be affected in the system application or the outcome of the project The primary user has great computer skills The profiles give a deeper identification of the various users and their states which the most significant interest in the product Ideal Vision Document ldeal 2013 Page 11 Date 2013 02 25 Ideal Vision Document 3 6 1 Primary user age 16 29 A young private individual between the ages of 16 29 years using the Dee pHon system application Type Very experienced user with great computer skills Ave Log in search and filter for desired offers discounts Take advantage of the Responsibilities offers discounts and consume Success Criteria Satisfied by great offers discounts that saves money Involvement Sample individuals will be used to evaluate and give input on the system
28. own figure 1 After the user has been authenticated the user will be forwarded to the start screen figure 2 On almost every screen except the log in prompt screen settings a search and filter function is shown where the user can search for a specific category product brand store etc IDeal ale Figure Anvandarnamn Figure 2 Var um rken A O If we choose the function Nara mig we will get a map in front of us where different offers are being shown spread around the users GPS position figure 3 In case of many offers being shown on the exact same location i e a mall or a place where stores are very close to each other on one street an offer symbol with a figure representing the number of offers will show the amount of offers on that location If the user zoom in out more or fewer offers will be shown figure 4 5 Figure 3 Figure 4 Figure 5 i H amp M l a fl 50 ps PF Ni byxor 50 paskjortor s y M Och 10 fler A Cot ik AT Ideal Vision Document Oldeal 2013 Page 25 Ideal Vision Date 2013 02 25 Ideal Vision Document My page feature Mina sidor will allow the user to trace or keep the user favorites bookmarked In addition to this the user receives his her coupon code in Mina sidor to use it later figure 6 Mina Bill Flash 4 ek Flash deals are a feature sidor deals which is shows the entire last mints discount or something like that Tillbaka Vi
29. roduct on sale based on location and product type The details of how Ideal meet these needs are specified in more details in the use case and supplementary specifications 1 1 Purpose The purpose of the document is to analyze all assorted ideas that have come up to define the system its requirements with respect to the different users In addition it describes the projects target audience stakeholder and its user interface It shall predict and sort out how the product will be used in order to gain a better understanding of the project Moreover it defines how the different users and different stakeholders experience the product and its It provides a detailed overview of the software product and goals 1 2 Scope This Vision Document applies to the Smart Phone Application SPA Ideal which will be developed by the supplying company IA group The document will focus on the customers the developers and the different stakeholders The contract development of the SPA will be tailor made and developed in cooperation with the customers It will be specified according to the reguirements specification and the contract between the supplying company and the customer The IA group will develop a smart phone application which will offer deals and discount directly and close to the end user The different offers which will be displayed via the application will depend on your location and can be filtered to further specify the category according to the end
30. sa i listlage lt It shows all the information in a list or table Figure 6 Moreover the user can show all the offers from N ra mig in a list menu listl ge instead of the map The user can also get the offers presented in a table and sorted depending on the distance between them the user and the offers figure 7 Deal 1 30 meter Deal 2 25 meter Deal 3 30 meter Deal 4 55 meter Figure 7 Ideal Vision Document Oldeal 2013 Page 26 Date 2013 02 25 Ideal Vision Document If the user chooses an offer the user can go directly to the store Short information about the offering company and the different offers will be shown to the user figure 8 When an offer is chosen by the user the choice between taken part of the offer Ta del av detta erbjudande or share it Dela erbjudandet will be shown figure 9 Figure 10 shows an example of how it can look when the user is asked to share an offer Figure 11 shows the the message with the coupon code Fashion and aualitv at the best price Lagga till favoriter 50 rabatt pa byxor Fashion and quality at the best price L gg till favoriter 50 rabatt p e byxor Ta del av Dela detta erbjudandet eo erbjudande 50 rabatt Figure 8 pa skjortor Figure 9 Tackar H r r din kupongkod xxssd420 Skicka till mitt telefonnummer F r att ta del av erbjudandet m ste du dela erbj
31. shopaholics Unlike other competing companies that offers a more complex and time consuming service printed material or more expensive alternatives Our product offers a quick overview on GPS where the user can search and directly receive offers on special locations This product is a good idea Existing smart phone devices are capable of capturing its current location by using GPS and this product uses this feature to actually track every kind of offer in a specific location where and present it to the user The user literally gets the offer discount directly in the pocket This feature can help both users and companies to reach their goals The companies can more easily sell their products and the user can buy a very good quality product at a very good price Ideal Vision Document ldeal 2013 Page 7 Date 2013 02 25 Ideal Vision Document 3 Stakeholder and User Descriptions The purpose of this part of the vision document is to provide a profile of the stakeholders and users involved in the project together with the key problems that may affect the proposed solution It is necessary to fully understand the different interested parties i e users and different stakeholders as well and it s surrounding environment in order to efficaciously create a system that meet the 8customer s needs This part will not state any specific requirements however it will provide the background and justification for why the requirements sp
32. tem to assist the user Online help should be available to the user for each system function and give users instant assistance in using the program as well as advice on topics for which they want additional information The natures of the online help system are hyperlinks or pop up windows The information will be provided for the user in a pop up window so as not to disturb the current user s application state and to be referenced simultaneously with the application usage Moreover online help is required while making accounts and filling out forms In addition there will be a support desk that the user can contact for assistance 10 3 Installation Guides Configuration A document that includes installation instructions and configuration guidelines is important to a full solution offering The Installation Guide shall include e Minimum system requirements e Installation instructions e Customer support information e How to order upgrades The installation program will run only on the first start up and only on smart phones and you do not need it on your PC because it is a web site displayed on your browser Ideal Vision Document ldeal 2013 Page 17 Date 2013 02 25 Ideal Vision Document The web site will provide online help on its website where a user can log questions read answers to previously asked questions obtain troubleshooting tips etc 10 4 Labelling and Packaging Today s state of the art applications provide a
33. then he she will miss the new stuff In my page feature the user can select each similar offer that he she previously interested Moreover the user should also be able to tell friends via social media also e How will the user be able to use the offer he she chooses The user gets a deal on mobile phones then he she can download some kind of electronic code to his her mobile The user can use it when he she going to buy the selected offer There is no online payment That is our deal to get direct what you want without waiting some day to sent it to your home address e Ifyou try and imagine that you have your system in front of you What information is crucial to see and interact with which steps should the user take when they are using the system i e log in choose location choose category filter and so on Something like Price right now Quick Link to GPS search or a quick link to the filter or category searches Maybe you can start by login home screen the some bottoms with different categories types After that search by GPS then search through special fields Ideal Vision Document ldeal 2013 Page 20 Ideal Vision Date 2013 02 25 Ideal Vision Document Appendix 2 Elicitation technique Stakeholder analysis 1 SPA Ideal e Identify different stakeholders The arrows descripes the dependent relationship Does the stakeholder affect the project product or is he she affected by the projekt product 2 Clerks amp si
34. thout login first 10 Documentation Requirements This section describes the documentation that must be developed to support successful application deployment It should be noted that it is still unclear what level of documentation will be provided at the end of the projects prototype phase and who will develop it 10 1 User Manual The purpose of the user manual is to provide a reference and tutorial which includes the steps on how the user can create an account in the system for both smart phones and website 10 1 1 Contents The contents should consist of several main topics including overview of the smart phone system getting started the different steps on how to create an account tutorial amp references input output reference and FAQ 10 1 2 Strategy Users are inpatient lazy and never have enough time Our strategy is to make things simple and articulate to ensure the user manual is easily readable and can be used painlessly As such dividing topics into categories breaking them down to details and supplementing them with simple diagrams should be possible ways to achieve this goal 10 1 3 Desired Length The manual should be extremely short and cover as much as possible Long winded description often makes users feel frustrated The optimal length of each topic should be 3 sentences at the most which can clearly describe ideas without causing boredom 10 2 Online Help Many applications provide an online help sys
35. udandet p FACE Tillbaka till erbjudanden Figure 10 The Ideal service will also have a webpage available Figure 12 where the user can browse and claim available offer The user can also check their personal page Mina sidor Dea Figure 12 236 deals available Mina Butiker Var Deals Kategorier dle A um rken Skicka via e mail Tillbaka till erbjudanden Figure 11 St rst besparing Nya deals Popul ra deals Page 27 Ideal Vision Document Oldeal 2013
36. upplying companies This stakeholder represents maintenance and support function at the company owning and administrates the system application Ideal This stakeholder represents third party services like Face book Twitter Foursquare etc as well as different GPS providers This stakeholder represents the owners and board of directors ldeal 2013 Offer suppliers will provide discounts essential for the system and must make sure there is a market demand for the discounts and offers They also need to see how they can profit from it Not as heavy emphasized on interaction as end users but the integration of their offers should not be painful Needs to be informed about the system and how it offer discounts to make it practical Will utilize the system to spread their brand and attract customers Maintenance of the system application and user support both internally and towards the offer supplying companies From stakeholder 1 and 2 Their integration is essential to increase the extent of the system application Need to be informed about the progress budget timing etc to be able to take action if and when needed Page 8 Date 2013 02 25 Ideal Vision Document 3 3 User Summary Customers age Primary end user of the system Daily users need to comprehend the system group 16 29 years and the benefits it gives them to attract its use The design needs to be catered to them Customers don t have any dire
37. user to filter them to control which offers should be presented 4 Allow the user to search for offers 5 A website should complement the application It shall fulfill the same functions and be adaptable to smart phones 6 Keep track of the user s purchases and how much money he or she has saved through utilizing offers 7 Allow the user to bookmark offers for later use e Do you need an application or isn t a website suitable with all devices Both e What platforms will you support The general answer is that it should work as much as possible Since the service is likely to be quite modern however it s almost expected that IE will be lagging behind as usual Apple s proprietary IOS platform and Google s Android operating system e What is the project name IDEAL e How long time should it will take for the user to log in search or filter to find any offers Ideal Vision Document ldeal 2013 Page 19 Date 2013 02 25 Ideal Vision Document We cannot be sure about how many steps you have to take However it should be as fast as possible A desire is a maximum of minute e Are you going to use users purchasing information for some form of targeted offers or is it just the user who search and find discounts Both features I think can be good but it should not interfere with the ability to find new stuff So the user will not only see offers that are related to what he she have previously purchased because
38. you can use it after some days or they distribute advertisings brochures The project goal is based on a simple philosophy Give the customers all they need in one place which means different offers from different companies at a position close to the user Ideal is not unique in relation to other competitors but will try and gain competitive advantage with respect to ease of use and response time Other strengths for this kind of applications is to save money for the user through offers via electronic coupons and codes with which the user can find nearby offers and on the go The coupons appear in the SPA instead of using printed coupons This is more environmental friendly In addition to this the user can also share offers with friends via social media The different business requirement goals associated with the project will be e to give the customer an ROI due to advertising revenues of at least 10 after 12 months counting from date of launch according to stakeholder analysis executive management appendix 2 goal level requirement e to achieve a high level of end user satisfaction by offering offers on a close location that are possible to make use of directly According to interview with customers appendix domain level requirement e to develop a product which has all the functions of the competitors i e search function and show offers based on location but make offers available to the end user with a shorter response time and less e

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