Stockholm den den 12 oktober 2005
Contents
1. StarMalill StarMail4 2 0 User Manual Efficient e mail communication with your Target Group StarMail 4 2 0 User Manual v1 0 Copyright 2008 Netstar AB Netstar AB Box 3415 103 68 Stockholm Sweden Phone 46 0 8 5000 98 70 Fax 46 0 8 5000 98 71 products netstar sewww netstar se NETSTAR V StarMail Table of Content 1 About StarMail Za WARTU RO oes EMA e iaa ere 3 Zalla MAR Varroa acen 3 Lala NOW MGS S ecos 4 lala MESSE DCU S ao 4 AA in O 5 DD poe PO CONTEN ras 6 PA SR PE VON RR O E E EE Lo ne O 7 Ls TRIN SS AC Sci ei 9 tedila IWIESSAPC Stansted io 9 Zi Mana e RECIEN masacrados 11 se Me SS OU COS caia iii 12 A R GUTEM NE mepereent tener acer a oer yn tant ern e A remeron wert mnt nore et 14 A e EE on 14 Mit Stemi Te qUIremnen Sii a E 14 De Related Produc ei ais 14 o HEIDO ao AAPP o o A 14 2 14 Star Mail 1 2 1 About StarMail StarMail is a powerfulsoftware for distributionof e mails and newsletters StarMail is built to handle very large numbers of emails or newsletters StarMail consists of a Client part StarMail Editor and a Server part StarMail Service where the Client part is described in this User Manual In the Client part the message is created and the distribution is set and initiated Then there is an order email with advanced meta data sent to the dedicated StarMail mass distribution servers The servers then distribute the emails and newslett2. Delivery Report there are pie charts visualizing the most important statistics as well as options to export lists of the people who have opened the message and the addresses that bounced it Delivery Report Export opened Export bounced Delivery statistid ma unique opened 7 Opened per day Ei Day 1 2 Unique Bounces 1 E Day 2 2 E unknown 3 EA Day 3 1 10 14 V StarMail 2 4 Manage Recipients Here it is possible to import and to export recipients list from and to external applications All recipient lists are displayed as shown below with information about list creation date and the number of recipients it contains The source Standard is for sources imported from text or XML files into StarMail Other sources such as StarCommunity or EPiServer may be available depending on your installation 1 Manage Recipients Select Recipient Source Source StarCommurity Search Web ste H kans grynmaste lista 3 19 2008 H kans grymmaste lista 2 3 19 2008 H lkdarz Dynamisk Ste 3 19 2008 Malin asd And First name Static list 3 19 2008 sternandyramic 3 19 2008 Created Recipients 3 19 2008 3 19 2008 3 19 2008 Porra x MMM XMM XM Import Standard Recipient List StarMail can import E mail address lists from XML and CSV text files semi colon separated CSV files Most common is importing Email lists from Excel When importing email addresses from Microsoft E
3. message Note that if EPiServer or DocStaris used a third tab will be displayed from where you can select the page to include in your message You can put in variables in the HTML editor that personalize the message e g to have every recipient name automatically pasted in each distributed message StarMail supports use of up to 20 variables Note The HTML editor is an easy way to crate an HTML message However toensure that all tags and formatting remain in the final output just as intended it may better to use the Text Editor TextContent Step 3 of 4 Message Setiings HTML Content Text Content Choose Text Source O EPiserver Text Editor URL Text Content Here you write the text that you want to be displayed for the recipients if they do not support HTML in their e mail client It is possible to write the message in a text editor or to send a URL that is automatically shown if the recipients email client does not support HTML 6 14 V StarMail 2 2 4 Send Preview In the Preview Send step you can view the message content and all settingsbefore actually sending or scheduling to send your message To make changes simply click Edit togo back Slep4 of 4 Message Settings HTML Content Text Content Preview Send Send Send now Schedule Preview Serdprevewto O Header Sender ame StarMzil Sender Address starmail website com Subject XOZXC Recipients Source Standard Web site Glo
4. 3 I ile Tame StarMail_Demo_List csv i My Network Places Save as type CSV Comma delimited csv j Note Information regarding invalid records for a list of recipients can be downloaded With StarMail integration it is possible to save e mail addresses from the search results in User Poe ai Management directly to StarMail This option List Marne makes it easy to send bulk e mail or newsletters to different selections of members in Site StarCommunity The e mail addresses can be Global w saved to a Static list or to a dynamic list List Type 3 Message Bounces Dynami i i 5 lea The StarMail server collects information about tA Static emails that bounce The information is Saye delivered with Web Services to the sender It is up to the sender to decide action on e mail 12 14 y StarMail addresses that bounce For example if an address bounces more than two times it can be removed from that specific recipients list 13 14 StarMail 4 4 1 4 2 Requirements Knowledge StarMailrequires basic knowledge of using m Internet Explorer Firefox System requirements Client side administrators m Internet Explorer 6 Firefox 1 5 Related products Other products from NetstarAB include StarCommunity community development platform DocStar web content management system used to manage all editorial web pages StarStats rele
5. bal Recipient List asdf Advanced Settings J i f intram Bar mear gt i i Content HTML Text It is also possible to preview the HTML content in your web browser Pleasenote that depending on different mail client software your web browser maynot accurately represent the design that recipients will see when openingthe message Scheduling Here it is possible to schedule message to be distributed for specific day and time This feature is convenient when you want the mail to be sent when you are not able to push the Send button yourself such as during holidays or special events 7 14 S StarMail After sending your message you can choose either to go back to your current message send a newmessage or choose any of the options in the main menu 8 14 Star Mail 2 3 Sent Messages As shown in the figure below all statistics for sent messagesin StarMailare saved and it is possible to look at them in real time For instance it is possible to see how many recipients have read the message or how many have clicked on a particularlink The sent messages view has a search interface where you can search by web site recipient list subject and the date when the message was sent The clock icon indicates that a messages has been scheduled to send A Sent Messages Ww k Web site Sent date Global Recipient List Any Any b to HA Subject Recipient List Re
6. cipients Opened Clicks Remove Fidd AM Malin 9 38 AM By asdf 3 21 2008 asdf 3 21 2008 asdf 3 21 2008 asdf 3 21 2008 asdf 3 21 2008 asdf 3 21 2008 asdf 3 21 2008 3 21 2008 3 21 2008 By myList Ey myList y myList Test with eciCMS upgraded to 4 1 1 0 2 3 1 3 21 2008 myList 3 20 2008 Malin 3 19 2008 1 24 2008 myList Dynamisk Stje 1 2 2 2 2 2 2 2 3 3 3 3 1 1 3 XXXXXXXXXXXXXXX O Oo O 0 O amp amp amp Message Statistics Click the name of one of the listed messages to bring up the Message Statistics window On the first tab Link Report link statistics can be visualized with markers showing how many clicks have been made to each link The second available option is exporting a list of who has clicked which links as a file 9 14 V StarMail Link Report Delivery Report Show fhide link statistics gt 3 clicks Jew release of StarMail O clicks w version of StarMail is now available With the new version of StarMail we pem geve added some new features to existing function StarMail gives you the tool clicks MA need in order to communicate with you target group via e mail Functions in StarMail Scheduling Real time statistics Unlimited number of recieptients HTML and textmail Possibility to send an existing web page mr EES omer using StarMail iae clicks AEN Eest regards On the second tab
7. ers without disturbing or absorbing important power from the senders IT environment Real time statistics for each distribution is available instantly Walkthrough of StarMail Main View When you have successfully logged in to StarMail the StarMail Main View is displayed The main viewconsists of the following three menu options 1 New Message here you create select and initiate the distribution of newsletters or emails to your target group 2 Sent Messages here you can see sent messages and newsletters Statistics and results from each message and newsletter are displayed here too 3 Manage Recipients here you can select and import lists of recipients 3 14 StarMail 2 2 2 2 1 New Message From this view you can easily compose and distribute messages to your target group There are four tabs with settings to set before you can distribute your message Different colors indicate the status of a tab If a setting within a tab isincorrect the tab will be displayed with a light blue color A dark blue color indicates that all settings are correct gt New Message Step 1 of 4 Message Settings Header Sender Address starmail website com Recipients Source StarCommunity Search Web site Global Recipient List And First name Static list Advanced Settings Message Settings Header In the Header area the message information is selected which is displayed for the recip
8. ients when they receive the message Recipients Here it is possible to select from where to get recipients lists and which recipients list to use 4 14 V StarMail Advanced settings Optimize for spam filters allows you to select whether or notyou want to sacrifice some statistics collection to avoid having your newsletter classified as a spam Remove active content tagsallows you to selectwhether or not you want StarMail to remove any SCRIPT APPLET OBJECT and EMBED tags in the HTML content This also removes onmouseover and similar attributes from other tags This function can be convenient for instance if using a page published on a web site where the page template contains these types of tags Advanced Settings temove active content SCRIPT APPLET OBJECT EMBED FORM tags 2 2 2 HTMLContent Slep 2 of 4 Message Settings ITML Content Preview Send Choose HTML Source O EPiserver HTML Editor URL Text Editor HIML Content BaRheavrd c amp B 7 U Times New Rc 3 Normal FP gt E zoom gt i z amp Oo Words 0 Characters O 5 14 V StarMail 2 2 3 URL HTML Editor Text Editoror EPiServer You can either choose to send an URL to your recipients or create a new message with the HTMLor Text Editor Itis also possible to select messages created in EPiServer or DocStar and use as a
9. vant event based statistics to support business decisions Help us get better Please send your comments and feedback on this user manual by e mail to productfeedback netstar se We also appreciate if you notify us of errors in this user manual or features you think are not described correctly 14 14
10. xcel the file needs to be saved in a specific format Please see instructions below E mail Name Sur Name Title emaillAf netstarse Andreas Stjernstr m Partner Manager emailbi inetstarse Gustav Lagercrantz CEO 4 4 jemailC netstarse Elvis Presley The King emailDi domain com Tiger Woods Golf Pro 6 11 14 Star Mail S The first row is a header row and is not imported to StarMail The first column is always used as the email address It is possible to import a list that consists of only one column with email addresses In the example above there are additional columns with variables such as Name Sur Name and Title These variables can be used for different needs and are used to personalize each email sent from StarMail StarMail handles up to 20 variables for each recipient list Note For more information about designing your own personalized messages see the Technical Manual for StarMail Save the Excel sheet as a CSV file Semi colon delimited and make sure that the file has the format UTF 8 If it is not possible to make sure that the CSV file is in UTF 8 format open the file with a regular text editor such as Notepad and save the file again making sure that the file is in UTF 8 format Save As Save in Recipients Lists v Q X Gy El Tools A Namn Storlek Typ StarMail_Demo_List csv 1kB Microsoft Office My Recent Documents E E 11 gt
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