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Objectives & Ideas to create Unique Compelling Propositions (UCP`s)

1. online Option for attendees to submit questions and the responses will be placed online within a set date Publish articles relating to product service offering Survey on website to sign up registrations for the conferences events seminars exhibitions Donations via shopping cart on the website Develop an online brochure communicating the corporate product story Sponsorship articles banners on website Create section that offers related emerging trends future wants and needs 6 week calendar basic information 6 month calendar more detailed information Registration of interest survey Create and deliver sales presentations on website Physical logistics How to find us contact detail location map Contact us Opening hours Careers Hiring eknowhow Customer service logistics eS eer e n a 19 20 21 22 23 24 29 26 21 28 29 Online resource centre Forums blogs News update join our newsletter Promote that members will be able to do their job better Free access to some IP Provide tips tricks hints We are experts and can link members to other experts in specific fields Ask the experts online option for attendee s to submit questions and the responses will be placed online within a set date Provide users with access to insights into what other entities are using doing 11 12 13 14 15 16 17 18 Get advice from people who have more exp
2. Objectives amp Ideas to create Unique Compelling Propositions UCP s Gaining new business lead generation 1 Demonstrate proven results Offer a proposition to the first lt 100 gt prospects eg business health check oo Provide information on the next session event product with a link to survey on website for customers to book Celebrity endorsement be like a celebrity Display program endorsements Provide motivational incentive eg how this market can become motivated to achieve what they want Demonstrate the vast experience with similar issue problems and opportunities in the past Oo te Ol Reviews on products 9 Reviews on services 10 Create and upload case histories and testimonials 11 Survey on website to sign up registrations for the conferences events seminars exhibitions 12 Place audio clips on website to provide an experience 13 Free appealing gift to first 500 website members 14 Develop video demonstration on website as an incentive for retailers dealers customers 15 Establish customer club via website database 16 Newsletters e news annual quarterly monthly weekly daily 17 Newsletter banner 18 6 week calendar basic information sent via email 19 6 month calendar more detailed information sent via email 20 Refer a friend who can be added to the database and receive lt 1 gt complimentary product 21 Refer a friend who makes a purchase and recei
3. a celebrity Provide motivational incentive eg how this market can become motivated to achieve what they want Event Seminar Provide discounts to events Competitive Add side by side quick reference comparison between products services and those of competitors Reviews on new solutions 12 13 14 15 16 17 18 19 20 21 22 Reviews on products Reviews on services Product trial article on website Offer product trials directly from website Product service articles demonstrating achievements Product service articles demonstrating awards Survey on website to sign up registrations for the conferences events seminars exhibitions Audio Video of product service company industry Highlight product service information or latest news on monthly basis Create discount coupons and offer via the website Information on the next session product release sale link to survey on site for customers to book register interest ourchase Registration of interest survey Create and deliver sales presentations on website View our new product range We offer the best price guaranteed Get your summer discount purchase on our website Navigation linking to frequently used requested area Your central location of free information Daily audio related to product service company industry employee This is who we are what we do and how we do it Your central location of information Infor
4. chure communicating the corporate product story Sponsorship articles banners on website ae 2 Ye Add a press area to your website that contains press releases and contact information for media representatives Create monthly weekly Hot Story Upload photos of events or topics of relevance oP Create networking press forum on website 9 Create and insert multi part story tips so members are awaiting next instalments eg 12 major topics 10 Our quality is second to none 11 Establish market trust amp increase awareness therefore cause a financial response 12 Counteract competitor claims 13 Offer a reward for each time a user interacts with a company to build longer term loyalty 14 Create mascot character or vehicle to use in promotions 15 Introduce blogs forums for website members and or staff 16 Place feature story that shows how product benefited a particular user 17 Place feature story that profiles a company executive employee 18 Focus on reputation of brand name 19 Use company spokesperson to portray message 20 This is who we are what we do and how we do it 21 We have expanded internationally 22 This is more than just belonging to a club 23 You are important to us and we recognise this eknowhow Selling a eS Se oS a 23 24 29 26 21 Link to shopping cart Link to order form Link to enquiry form Link to contact me form Celebrity endorsement be like
5. erience Create an online library Forum creation to discuss opinions Forums creation specific to after an event Forum creation sponsor banner creation Top ten tips article on product service business Place audio clips on website to provide an experience Information on the next session product release sale link to survey on site for customers to book register interest ourchase Feedback forms Create online market research questionnaire Create and send online market research questionnaire Create polls Our quality is second to none Counteract competitor claims Offer money back guarantee Bundle products together Offer alternate price if purchased online Percentage of purchase to go to charity of choice We provide expert advice based on a lt macro gt view as part of a coordinated strategy eknowhow
6. images documents for website members only Content created in restricted access areas text images documents for website members only Highlight product service information or latest news on monthly basis Establish customer club via website database Create section that offers related emerging trends future wants and needs Create monthly weekly Hot Story Upload photos of events or topics of relevance Offer alternate price if purchased online Offer a reward for each time a user interacts with a company to build longer term loyalty Introduce blogs forums for website members and or staff Our quality is second to none High profile speakers will be at events eknowhow Customer service logistics Your central location of free information Member only information Provide tips tricks hints Provide users with access to insights into what other entities are using doing Create an online library Speciality articles for different profiles Create and insert multi part story tips so members are awaiting next instalments eg 12 major topics Business Cost Savings Online catalogue Product service manual Product service checklist Product Service documentation Your central location of free information Provide access to fact sheets Ask the experts online option for attendee s to submit questions and the responses will be placed online within a set date Create an online library Ask the experts
7. ive Away s Loyalty Programs Football tipping with prize Competition Sweepstakes and contests Provide discounts to events Demonstrate the vast experience with similar issue problems and opportunities in the past Competitive Add side by side quick reference comparison between products services and those of competitors Reviews on products Reviews on services Product service articles demonstrating achievements Product service articles demonstrating awards Publish articles relating to product service offering Interactive games or flash file that demonstrates product service Audio Video of product service company industry Create discount coupons and offer via the website Free product with series of purchases Information on the next session product release sale link to survey on site for customers to book register interest purchase Concentrate marketing on customers that purchase entire suite of products eknowhow Establish market trust amp increase awareness therefore cause a financial response Combine product offerings as packages based on bundles of benefits consistent with consumer purchasing needs Add new products to existing product line Offer money back guarantee View our new product range Branding General CEO MD personal message on an ongoing basis credibility information from my desk Create and upload profiles of significant people Develop an online bro
8. mation is timely accurate practical Advise Sponsors of the types of sponsorship available eknowhow Servicing existing business clients and customers et oe ee wa 19 20 21 22 23 24 20 26 21 28 29 30 31 32 33 Demonstrate proven results Promote that members will be able to do their job better Member only discount product offering Free access to some IP Member only information Direct access to insights in relation to emerging trends future wants and needs We are experts and can link members to other experts in specific fields Provide access to fact sheets Provide motivational incentive eg how this market can become motivated to achieve what they want Provide members only with updates of regulations standards National and International 11 12 13 14 15 16 17 18 Event Seminar Get advice from people who have more experience Create and upload case histories and testimonials Forum creation to discuss opinions Forums creation specific to after an event Forum creation sponsor banner creation Ask the experts online Option for attendees to submit questions and the responses will be placed online within a set date Top ten tips article on product service business frames for relevant product service industry external information Daily audio related to product service company industry employee Content created in client only areas text
9. ve lt 1 gt complimentary product 22 Use grand opening of store website to offer samples trials offers 23 Create mascot character or vehicle to use in promotions 24 Email a friend competition or promotion 25 Our quality is second to none 26 Display program endorsements 2 7 Refer a friend who can be added to the database and receive lt 1 gt complimentary product 28 Refer a friend who makes a purchase and receive lt 1 gt complimentary product eknowhow Product Service Promotion Co et et ae eS oe SE 28 29 30 31 32 33 34 35 36 3 38 Special Financing Terms no deposit interest free Latest Products New Products Featured Products Special Discounted Products Online catalogue Specialist service lines Provide sample of product Offer coupons Gift cards Recognition awards or offering based on loyal customer etc 11 12 13 Offer video audio testimonials vox pop lt 3 gt minutes 15 16 17 18 19 20 21 22 23 24 25 26 27 Member only product offering Win package prize trip car etc If you find a better price get lt 10 gt off the difference Book now limited stock limited availability create sense of urgency Special offers eg Buy one get one free Added value eg Receive a bonus lt 3 gt months on your membership free if you sign today Saving off original or retail price Member only discount product offering Event G

Objectives & Ideas to create Unique Compelling Propositions (UCP`s)

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Objectives &amp; Ideas to create Unique Compelling Propositions (UCP`s)

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Objectives & Ideas to create Unique Compelling Propositions (UCP`s)