Retail showcase lighting
Contents
1. 51 14115111 1 1 8 1 a on the watches on the silverware Every piece is different and that allows us to tell a story in every display case The whole store is an amazing phenomenon Three cultures meet and the idea is minimalist Rodeo Drive is known for being very ostentatious but this is very different People get drawn in by the aesthetics They walk in and they just say oh my goodness The small details are crucial Customers are going to compare us with competitors so we can t do things by half They have to see quality not just in the jewellery but in the whole store The small details matter Renaud Manceron Senior International Visual Merchandising Manager Georg Jensen PAGE 14 185 We couldn t have done this with LED The lights had to be really really discreet Ideally we needed a lighting solution with light but no lamp Mikael Svenungsson Company owner M2 Shopfitters Rydobruk Sweden Designing lighting The esate vaheiaaeeae are usually achieved when the in case light level is 3 5 times the level of the surrounding ambient light The TAERAA which optimum lux level depends on ambient light ensures that lighting is absolutely constant levels and on how daylight affects the room 100 100 100 100 at all points throughout a showcase In retail situations the best lux level will typically2. At the end of the day a jeweller sells jewellery We only offer quality merchandise and we always want our customers to have a memorable shopping experience as an upscale ae ae a oa Roblon lighting is an investment in sales There s no need to open display cases there s no replacement of bulbs and nobody needs to touch the jewellery And there s no heat Customers get annoyed if it s too hot Fibre optics make sure the customer is very comfortable If they re not comfortable they hurry along And if they hurry along then they are not lingering to buy something Lawrence Hani Lighting Specialist Krislite 1 Singapore FL 150 3 B All products used pages 14 14 ee This solution is simple yet effective We could achieve the kind of object light that no other kind of lighting provides The cabinets are small Light Tube is simple and the light is consistent The design and corporate requirements were the same for BP de Silva s Penang and Raffles stores i but the showcases were different Roblon s specifications held true It was quick and easy to get exactly the same light in both stores Lawrence Hani Lighting Specialist Krislite 1 Singapore Light Tube All products used pages 14 14 in Conjuring up an entire universe o
3. Beverly Hills Los Angeles California USA www georgjensen com Light Tube Custom 6 fittings 0320 0035 FL 2002 B 75W US light generators 0121 0011 Roblon PMMA 4 5 mm 5200 0552 Lighting distributor www visual lighting com Photos Tom Bonner California Pages 1 12 14 BP de Silva Jewellers Raffles Hotel Singapore www bpdesilvajewellers com Light Tube Custom 5 fittings 0320 0025 Light Tube Custom 6 fittings 0320 0035 FL 150 3 B light generators 0161 0000 FL 2002 B 100W light generators 0121 0000 Roblon PMMA 3 mm 5200 0551 Roblon PMMA 04 5 mm 5200 0552 Lighting distributor www krislite com Photos Rory Daniel Singapore Pages 3 6 8 11 Birgitte Munch Jewellers Frederikshavn Denmark www birgitte munch dk XPO Conduit 0600 0100 XPO Light Points 0600 0200 XPO Optical Head Focus 0600 0350 XPO Optical Head Medium 0600 0351 FL 150 3 B light generators 0161 0000 Roblon PMMA 1 mm 5200 0524 Roblon PMMA 04 5 mm 5200 0552 Photos Ejgil Lihn Skovdal amp Skovdal Arhus Pages 7 8 XPO Note One lighting system multiple lighting Precision light beautifully wrapped in a solutions Choose discreet light points to simple subtle design High light efficiency create wash lighting Choose optical heads Choose between medium wide asymmetric to highlight specific objects Or choose to and diffuse light Choose between miniature combine both on one conduit Choose light medium and la
4. fibre optic solutions there was no heat no in case maintenance and only one light bulb When you have hundreds of things perfectly arranged in a display casei you really don t want to go mucking about in the case again David Grill Lighting Designer David Grill Associates New Yorks USA means perfect conditions for in case temperature and humidity control No heat in the showcase means no heat to damage or to dry out precious display items And no heat means no air circulation which means no dust circulation The cabinet interior stays clean and the display stays dust free which minimises the need to open the case for cleaning and are emitted Absence of UV rays ensures that precious and valuable items are protected Absence of IR radiation removes the risk of heat exposure and reduces the need for noisy energy consuming air conditioning There is and it is the cabinet s display area The light generator is completely hidden from view yet easily accessible It has one single lamp which means very little and very easy maintenance No special expertise is needed so any member of staff can easily change the lamp range in size from small to simply tiny which maximises space in the in case display area They blend elegantly in even in all glass cases So the lighting technology goes unnoticed and the entire focus is on the merchandise The unusually flexible functionality built in to Roblon fittings means
5. that focused directed readjusted refocused and redirected any time So any time the display is changed the lighting can easily be changed too emanates from every tiny detail in every fitting which means that every fitting visually matches the high quality of the highest quality merchandise Customisable fittings and solutions mean that any kind of light can be designed to suit any kind of product any kind of showcase any kind of interior design and any kind of retail store When young Balage Porolis de Silva left Ceylon for Singapore in 1872 he possessed only an iron will and a few precious stones tucked next to his heart Oey authenticity and are his legacy at BP de Silva Jewellers which serves international royalty and distinguished customers at stores in Malaysia Sri Lanka and the legendary Raffles Hotel in Singapore Mr BP de Silva was one of the first jewellers in the world to offer a guarantee of satisfaction and his philosophy of honesty and high quality craftsmanship remains true today says Serene Cheah manager of the Raffles Hotel store Our clients trust us because we have been creating beautiful jewellery for over 135 years she says This is our greatest legacy By owning a piece of jewellery from BP de Silva our clients become part of this profound legacy and naturally these jewels become heirlooms for the next generation The founder s quest for perfec
6. they are acrylic because it is totally transparent more so than glass explains Mikael Svenungsson of M2 Absolute transparency was further ensured by making them sealed and frameless with an innovative elevation mechanism which raises the hood 30 cm when you need to take jewellery out The cases are very small and there is only a small amount of jewellery in each says Mr Svenungsson That meant MENS HacitorbeNreallyirealividiserset You can t have a big lamp in the corner of a small and completely transparent unit You wouldn t be able to see the jewellery It was also a difficult lighting challenge because of the elevation because suddenly the jewellery is moving around and there are engines and pistons going We couldn t PAGE le l3 Most of the time people don t actually realise there are lights in the showcases The design allows the jewellery to be there in its Nothing disturbs purest form the jewellery Risa Misawa Manager Georg Jensen Rodeo Drive have lighting cables getting tangled up in the mechanism A customised Roblon fibre optic solution was thus chosen with four tiny corner fittings in each showcase no visible cables and no need to ever do maintenance inside the sealed blocks Unlike Ando s store design and the beautiful jewellery the lighting goes therefore quite unnoticed Georg Jensen jewellery is wearable art says Risa Misawa
7. Product features Product functionality Product photos Data sheets Dimension sketches Beam angles Mounting instructions User manuals Compatible accessories Spare parts Roblon Lux Calculator Roblon distributors in over 40 countries 2008 Roblon A S
8. Roblon The right light for showcases Spotlight on light BP de Silva Jewellers Georg Jensen Jewellers Designing showcase lighting Designing lighting Roblon Lux Calculator Light generator placement Fibre harness integration Solutions and services Products Featured projects Online services and support l8 l8 PAGE oa amn DE Pa 8 3 Em oa i E An integrated Roblon fibre optic solution to design any kind of lighting for any kind of display item in any kind of display case in any kind of retail store At the same time it of every tiny detail and nuance in colour shadow and light The Roblon light generators ensure Which means the lighting can be balanced perfectly in relation to the display There is for the full colour spectrum with CRI values above 90 being typical Concealed lenses in Roblon fittings mean from light points and no reflections on any case surfaces even glass The light can be controlled with millimetre precision which means Light jj Met le iatsa not outside This means there is no distracting glare on the outer glass surface or around the showcase There is only precision control of light shadows and focus inside the case and on each individual item on display Many fittings can be run off one single lig
9. ation Roblon HAO A A can be run unseen through cabinet 220218 through wall floor or ceiling cavities and through track casing Roblon fibre optic lighting solutions are highly customisable They can be integrated retrospectively into existing display cases or into new cases during the design phase They can be RGS into display niches and into table top free standing built in and wall mounted display cases regardless of case size shape or material The depends on the fibre dimensions and whether PMMA or glass fibre is used The exact bending radius for any given fibre can be looked up in Roblon s main catalogue available on www roblon com Roblon fibre harnesses are subject to the highest 1 1115 991818 91 For example every single Roblon PMMA fibre is individually tested before being released from the factory When designing lighting Roblon recommends the use of a 918 55 in order to test under realistic conditions The integrated solution is delivered HArF Electrical skills are not required for installation or maintenance The freedom to design define and control light Avant garde Jewellery Tube Nova Cleverly designed to blend completely in with any given surface Exceptionally well defined light beams and flexible functionality for fine tuning light 360 adjustable Glare free lens Choose wide medium or focused beams Ideal for meticulous lig
10. be in the 1200 2500 lux range Roblon fibre harnesses give maximum light efficiency They are randomised for Highly functional fittings which can be tilted focused and adjusted with millimetre precision ensure that accent lighting is rigorously precise bringing out the tiniest finest individual details of each separate display item With an integrated Roblon solution and 08518 can be perfectly balanced in the same case and even run off one single light generator The right OAOA can always be achieved and precisely fine tuned by combining Roblon light generators and CTC filters in various ways Roblon fittings fibre harnesses and light generators are combined in one integrated solution CNCA Ea 1 808811 1 the best place to hide fibre harnesses and light generators ventilation requirements for the light generator compartment and the Fittings can be combined variously in one solution Adjustable and tiltable fittings give precision light control Concealed lenses Fittings can be placed at the most optimal location within the case and light beams can be adjusted with absolute precision so 11171 1719 8 117 1919 be recommended fibre bending radius minimised and maximised as desired The RINA EE is a unique in files that can be emailed to colleagues software programme with which you can and clients and also imported back into customise lighting solutio
11. f Nordic mountains and water and light in less than 240 m of retail space is quite a feat Making sure that the most discreet little diamond in the same space outshines all that Nordic grandeur is an even greater one Scandinavia s striking landscape inspired Pritzer Prize winning architect Tadao Ando s dramatic interior for Georg Jensen on Beverly Hills most famous shopping street Being on Rodeo Drive among the most luxurious brands is a fantastic opportunity for Georg Jensen says Renaud Manceron Senior International Visual Merchandising Manager at the Danish jewellers Surprising customers with a one off concept by this great Japanese architect was a key element in differentiating ourselves in being recognised and admired as a great Scandinavian design brand 1 05 to make a statement 05200285259 5729690 meea when they walked in The architecture ensures that Georg Jensen s own jewellery astonishes too and that the jewellery is always the most important thing in the room 51 11 peaks fepeverly Hills The design is very organic and fluid says Risa Misawa Store Manager It s like the jewellery is floating in water The iconic jewellery is showcased in 48 surprising display cases custom made in a collaboration between Tadao Ando Georg Jensen Swedish based shopfitters M2 and Danish based Roblon Inspired by solid blocks of ice
12. hrough a flexible tube It can exit via a louvred grille Particularly in small compartments air flow conditions should be tested in advance recommended There is anitalisatclamalelcme mnaleleclarelen from a Roblon light generator and any residual noise or vibration can be further reduced by fitting a sound absorbing material to the compartment s inner surface or to a plate underneath the generator Sound insulation conserves heat so testing is Generators must be easily accessible so that fans and filters can be dusted and lamps changed effortlessly Electrical expertise is not required to change a lamp or a filter Air filters must be checked and cleaned regularly 1121281911 must always be followed PAGE 35 47 LED has a life time of 30 000 hours but then you have to change every light fitting which can be compared to replacing the entire installation As LED is not a fully developed technology you can t be sure you will get the same light and colour with replacement fittings With fibre optics you only have to change one central bulb in a light generator that s supplying lots of light points It s simple to change one bulb and you get the exact same light and colour And once you ve changed the bulb a few times you ve surpassed the life time of LED without having to change the entire installation Jesper Kongshaug Lighting Designer Copenhagen Denmark Fibre harness integr
13. ht source creating multiple points of light which can be cast in many directions inside the case This can be used to create an immense which brings out every facet of every individual item on display and can be perfectly balanced in the same case and even run off one single light generator This means that the perfect ambience can be created for the overall display while individual light is cast precisely to enhance even the tiniest of details on individual items in the same case a x m 652 PFs te tpi n Fe a pee A A eh i PF ae am It was obvious which was the display case with fibre optics Under fluorescent light the diamonds had looked a bit pink Now the rocks looked nice and S i crisp and white The diamonds 25 looked like they were on fire r Dan Haydt President Visual Lighting Technologies Californias USA p f d ai i it l a We have been designing display cases since l83b We have an obligation to meet very high standards Roblon s performance meets those standards We have the same feeling about quality and the same flexible attitude I am glad we recommended a lighting company that was good for us and good for the client Till Hahn Managing Director Glasbau Hahn Frankfurt Germany PARCE DE With the
14. hting create a row of millimetre perfect light spots or arches or cast light exactly where you want it on a table along a wall through a room in a display case Light Tube Casts high intensity showcase light with absolute precision and absolute flexibility The slim discreet design in exclusive finishes and colours ensures that full focus is on the display items even in the lowest smallest all glass case 360 adjustable Tilts 35 all around Choose wide or focused beams Choose to illuminate the whole case or light objects of different types sizes and heights individually Ideal for lighting precious gems and jewellery A skilful series of downlights with a unique dimple feature for sharp tilting 360 adjustable Tilts 35 all around and up to 50 at the dimple point Pioneering button system lets you freely adjust and lock the beam tilt and dimple point Choose large medium or uniquely small fittings Choose wide medium or focused beams Ideal for illumination on walls in niches and in display cases Casts light elegantly downwards in display cases The slim discreet design ensures that full focus is on the items displayed 360 adjustable Even in the lowest smallest showcase it illuminates objects precisely Choose to illuminate the centre of the case or highlight several objects individually PAGE 18 19 Featured projects Georg Jensen Jewellers Rodeo Drive
15. ns and calculate the Lux Calculator any time precise lux values beam angles and beam diameters in a matter of seconds Your calculations can also be saved as Bi that are compatible with other It takes just another few seconds to print your professional light planning and 3D design calculations and to save them electronically programmes including DIALux and Visual Roblon Lux Calculator EU Calculat Roblon Roblon Lux Calculator is a free programme that can be downloaded from www roblon com Light generator placement compartments Light generators produce heat is therefore very important particularly for generators in closed Closed light generator compartments are air tight which means there must be enough space to allow natural heat transmission through surfaces Surfaces should not be insulated The air volume m must always be as recommended In compartments 028 8854 8 11684 11 1 41 8 CEEE the thermal rise of hot air is utilised to remove heat so that it does not recirculate inside The hot air must be directed towards an outlet preferably via a flexible tube Heat is removed via cabinet and air grilles A fan can be installed if additional ventilation is required 2 781 0111078 011822 the light generator must always be directly connected to the outside Air intake and outlet must be separate Heat is guided out of the compartment t
16. rge fittings Ideal in niches and beam angles conduit finishes and lengths display cases and also for room lighting Tilt fittings in multiple directions and adjust their focus as often as you want b 4 Bebop FL 150 3 Ingeniously designed to transform swiftly from recessed to raised When recessed blends completely in with any given surface Any time you want without using tools pull the optical head out and position it with millimetre precision Available with adjustable focused medium or wide beams and a glare free lens Ideal for galleries museums and retail outlets where displays designs and moods change A uniquely compact very durable and very quiet light generator High light efficiency Extremely long lamp life Very easy lamp exchange Easy handling Specially designed for showcase lighting With a wide voltage range and multiple international certifications this one generator can be used anywhere in the world See the full range of Roblon fittings on www roblon com Designed for Roblon by Schmelling Industriel Design Avant garde Bebop Jewellery Tube Note Nova and XPO Roblon Roblon A S Tel 45 9620 3366 Lighting Division Fax 45 9620 3396 Nordhavnsvej 1 info roblon com Sat PO box 120 www roblon com 9900 Frederikshavn Denmark Round the world round the cl Up to the minute product information and documer tior is always available on www roblon com gt
17. tion is carried on today by a handpicked team of artisans from Switzerland to Singapore All good designers must have a passion for their chosen field says Richard Chan Chief Operating Officer for BP de Silva In the case of jewellery the designer must understand jewellery trends and because gemstones are small in nature have an eye for detail An eye for detail is also crucial to the design of BP de Silva stores and showcases Corporate design standards must be upheld in a way which is functional and attractive but which doesn t overshadow the jewellery Lighting is very important for visual presentation says Serene Cheah nigh end boutique she says The jewellery is rae in true colour and because the light generates no heat it is ideal for precious gems Hassle free maintenance and hidden wiring give the boutique an overall sleek and professional image she adds Fibre optics is a wonderful concept for jewellery or any other high value items 18851110880 01110811 1 11118 with no visible wiring is an important consideration says Richard Chan Overall a successful sale is a result of many factors such as company image merchandise quality and design competitive pricing staff professionalism and a conducive shopping environment which includes the best lighting system A relaxing shopping environment is important not just to BP de Silva but to its customers
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