Thank You to our Presenting Partners Merci à tous nos
Contents
1. e Rose Arsenault New Brunswick Tourism and Parks Tourisme et Parcs du Nouveau Brunswick e Blake Richards M P and Chair of the Parliamentary Tourism Caucus D put et Pr sident du Caucus parlementaire du tourisme PRESENTED BY PRESENTES PAR TORONTO STAR 4 VI SA thestar com AWARD PARTNERS COMMANDITAIRES DES PRIX Ka CANADIAN TOURISM CONSEILCANADIENDES D n HUMAN RESOURCE RESSOURCES HUMAINES y COUNCIL EN TOURISME D E L T HOTELS AND RESORTS metro toronto convention centre AIR CANADA HILTON HOTELS amp RESORTS WO R L DWI D E InterContinental Hotels Group D D tourism wy Parks Parcs _ ii TE 7 a Canada Canada Toronto Convention amp Visitors Association VIA Rail Canada Federal Provincial Territorial Culture Heritage and Tourism Initiative Initiative f d rale provinciale territoriale sur le rapport culture patrimoine et tourisme ITFPT OPENING RECEPTION HOSTED BY RECEPTION D ACCUEIL PRESENTE PAR The Tourism Congress 11 WEDNESDAY NOVEMBER 21 MERCREDI 21 NOVEMBRE 08 30 09 45 Beethoven Chopin Gateway to Growth Leadership Panel Table ronde des chefs de file Some of Canada s most insightful tourism leaders examine why Canada is losing ground in the global tourism marketplace and offer a unique perspective on how we can grow the visitor economy in Canada Quelques uns des chefs de file parmi les plus influents au Canada tenteront d expl2. 2012 Best Western International Inc All rights reserved Each Best Western branded hotel is independently owned and operated The Tourism Congress 13 WEDNESDAY NOVEMBER 21 MERCREDI 21 NOVEMBRE 12 15 14 00 Beethoven Chopin Canadian Tourism Hall of Fame Luncheon and Induction Ceremony D jeuner d intronisation au Temple de la renomm e du tourisme canadien Celebrate four distinguished tourism leaders whose careers exemplify success and commitment to excellence for Canada s travel sector Venez rendre hommage a quatre chefs de file du secteur touristique dont la carri re s av re un mod le de succ s et d engagement envers l excellence en tourisme au Canada Special Guest Invit special e Hon Maxime Bernier Minister of State Small Business and Tourism Ministre d tat Petit entreprise et tourisme Canadian Tourism Hall of Fame Temple de la renomm e du tourisme canadien Presented by Pr sent par Inductees Laur ats AIR CANADA Deloitte e Rick Antonson President amp CEO pr sident directeur g n ral Tourism Vancouver e Klaus W Roth Tourism Marketing Strategist in the Northwest Territories Yukon and Alberta Posthumous Strat ge en marketing touristique dans les Territoires du Nord Ouest au Yukon et en Alberta titre posthume e Gilbert Rozon Founder of Just For Laughs Television Personality and Quebec Tourism Industry Icon fondateur de Juste pour rire
3. Potential Canada s tourism brand is stronger than ever but in a world of ever increasing competition for high yield international travellers Canada will need to out smart and out market its competition and take calculated risks along the way Join Greg Klassen Senior Vice President A of Marketing Strategy amp Communications Tn at the Canadian Tourism Commission as he offers up insights and options to reach Canada s international tourism potential TIAC s 2012 Tourism Congress Tuesday November 20 10 45 12 00 Hilton Lac Leamy Gatineau TOURISME 2020 Realiser le potentiel International du Canada La marque touristique du Canada est plus forte que jamais mais la concurrence pour attirer les voyageurs internationaux a haut rendement l est tout autant iz Le Canada devra donc se d marquer de E ses concurrents et prendre des risques calcul s Greg Klassen vice pr sident principal de la Strat gie de marketing et des Communications la Commission canadienne du tourisme vous offre informations et suggestions pour exploiter le potentiel touristique international du Canada Congr s touristique 2012 de l AITC Le mardi 20 novembre de 10 h 45 a 12 h 00 Hilton Lac Leamy Gatineau Evi Canada 6 Le Congr s touristique TUESDAY NOVEMBER 20 MARDI 20 NOVEMBRE Networking Break and Congress Marketplace 09 15 09 30 Pause sant r seautage et Expo congr s Foyer Leadership Report
4. Presentation 09 30 10 15 Pr sentation du rapport du leadership Mozart e David Goldstein President and CEO Tourism Industry Association of Canada Pr sident directeur g n ral Association de l industrie touristique du Canada e Gopal Rao Outgoing Board Chair Tourism Industry Association of Canada Ancien pr sident du conseil l Association de l industrie touristique du Canada e Incoming Board Chair Tourism Industry Association of Canada Nouveau pr sident du conseil Association de l industrie touristique du Canada Networking Break and Congress Marketplace 10 15 10 45 Pause sant r seautage et Expo congr s Foyer Tourism 2020 Realizing Canada s International Potential 10 45 12 00 Tourisme 2020 R aliser le potentiel international du Canada Mozart Canada s tourism brand is stronger than ever but in a world of ever increasing competition for high yield international travellers Canada will need to out smart and out market its competition and take calculated risks along the way Join Greg Klassen as he offers up insights and options to reach Canada s international tourism potential La marque touristique du Canada est plus forte que jamais mais la concurrence pour attirer les voyageurs internationaux a haut rendement l est tout autant Le Canada devra donc se d marquer de ses concurrents et prendre des risques calcul s Greg Klassen vous offre informations et suggestions pour exploiter le potentiel touristique in
5. d ouverture Tuesday November 20 Mardi 20 novembre 08 30 to 16 00 Wednesday November 21 Mercredi 21 novembre 08 30 to 16 00 empower your business When you accept Visa cards you re investing in your business future With innovations like Chip amp PIN technology Visa Debit and the Visa payWave contactless payment application changing the way people pay your customers will enjoy reliable safe and convenient payment options They ll welcome the fact that you accept Visa cards Contact your Acquirer Payment Processor or visit visa ca merchant for more details SAFE SECURE VISA outillez votre entreprise En acceptant les cartes wit Visa vous investissez dans l avenir de votre entreprise Grace a des innovations comme la technologie de la carte a puce avec NIP Visa Debit et le paiement sans contact Visa payWave vos clients b n ficieront d options de paiement fiables s curitaires et pratiques Ils appr cieront que vous acceptiez les cartes Visa Contactez votre acqu reur ou soci t de traitement des paiements ou visitez visa ca marchand pour plus d information FIABLE SECURITAIRE VISA more people go with Visa plus de gens disent go avec Visa VISA Visa claim based upon global number of general purpose cards number of transactions and purchase volume Visa fait cette affirmation en s appuyant sur le nombre de cartes d usage g n ral mises le nombre
6. journalist broadcaster amp entrepreneur c l bre journaliste d Ottawa animateur la radio et entrepreneur Panelists e Anne McGrath Managing Director Ensight Canada Past President of the NDP and former chief of staff to NDP leaders Jack Layton and Nycole Turmel directrice g n rale Ensight Canada anciennement pr sidente du NPD et anciennement chef d tat major des chefs du NPD Jack Layton et Nycole Turmel e Lisa Stilborn Chief Operating Officer Temple Scott Associates amp Leading Liberal Party Strategist directrice de l exploitation Temple Scott Associates et strat ge principale du parti lib ral e Mike Storeshaw Vice President Hill Knowlton Strategies Canada and former Director of Communications to Conservative Party Ministers Vic Toews and Jim Flaherty vice pr sident Hill Knowlton Strategies Canada et anciennement directeur des communications des ministres conservateurs Vic Toews et Jim Flaherty Theres a Best Western That s Perfect for Your Stay You travel for many reasons which is why we now have BEST WESTERNS BEST WESTERN PLUS and BEST WESTERN PREMIER Our hotel offerings provide you with everything you need for a quick overnight stay or a vacation with more time to relax You can rest assured there s a Best Western that s right for your trip bestwestern com 1 800 WESTERN Best Western and Best Western marks are service marks or registered service marks of Best Western International Inc
7. rise of ING Direct A 30 year veteran of branded marketing Bruce Philp has helped numerous Fortune 500 companies From Tylenol to Toyota Procter amp Gamble to Molson he s seen first hand how interdependent consumers and corporations really are But it was his work with f 4 one brand ING Direct which he helped create in 1997 that drove home for him how powerful that connection can be Discours programme Bruce Philp Auteur et virtuose du marketing l origine de l ascension vertigineuse d ING Direct Un v t ran depuis plus de 30 ans dans le monde du marketing de marque il a conseill plusieurs entreprises Fortune 500 De Tylenol a Toyota Procter amp Gamble Molson il a vu au premier plan quel point les consommateurs et les corporations d pendent les uns des autres Mais son travail avec une marque soit ING Direct qu il a aid cr er en 1997 qui lui a d montr quel point ce lien peut tre fort The Tourism Congress Marketplace La foire commerciale du Congr s touristique Throughout the Tourism Congress a number of exhibitors will be showcasing innovative products services and ideas to delegates in the foyer just outside the main conference rooms Pendant le Congr s touristique plusieurs exposants mettront leurs produits services et concepts novateurs aupr s des d l gu s La foire commerciale se trouve dans le foyer l ext rieur des salles de r union principales Hours Heures
8. Canada Le Congr s touristique Thank You to our Presenting Partners Merci a tous nos commanditaires PLATINUM PARTNERS PARTENAIRES PLATINE AIR CANADA Deloitte an DMONTON re sans se sare x Canada 7 dui tourism TA Toronto WWW OTTAWATOURISM CA Toronto Convention amp Visitors Association GOLD PARTNERS PARTENAIRES OR 1 7 W VISA SILVER PARTNER PARTENAIRE ARGENT in a PREMIER The World s Biggest Hotel Family VIA Rail Canada BRONZE PARTNER PARTENAIRE BRONZE Geographic The Tourism Congress 19 TIACYAITC Tourism Industry Association of Canada Association de l industrie touristique du Canada
9. de transactions effectu es et le volume total des achats l chelle mondiale The Tourism Congress 9 Photo courtesy of Travel Alberta Edmonton inspires rejuvenates excites and keeps you coming back for more Experience its vibrant arts scene internationally renowned folk fringe and street performers festivals world class attractions and magnificent river valley at 22 times larger than Central Park there are countless trails to explore Check us out at www edmonton com 3 amp EDMONTON Ve TOURISM edmonton festival city live all year 10 Le Congr s touristique TUESDAY NOVEMBER 20 MARDI 20 NOVEMBRE Canadian Tourism Awards Soir e rs allroom Soir e des Grands prix du tourisme canadien Salle de bal The Canadian Tourism Awards gala presented by The Toronto Star and Visa Canada is the highlight of the Tourism Congress providing an opportunity to celebrate achievements in the tourism sector Le gala des Grands prix du tourisme canadien pr sent s par The Toronto Star et Visa Canada constitue l un des faits saillants du Congr s touristique permettant l industrie d honorer les r alisations exceptionnelles du secteur touristique 18 00 19 00 Opening Reception hosted by Edmonton Tourism R ception d acceuil pr sent par Edmonton Tourism 19 00 22 00 Gala Dinner amp Ceremony Diner gala et c r monie Masters of Ceremonies Maitre et maitresse de c r monie
10. earch firm Skytrax on over 18 8 million global travellers Using over 38 different aspects of passenger satisfaction to rank airlines product and service standards This annual survey is regarded in the air transportation industry as a primary benchmarking tool for passenger satisfaction levels of airlines throughout the world Details at aircanada com awards Le sondage a t r alis par la firme de recherche ind pendante Skytrax aupr s de 18 8 millions de voyageurs du monde entier Le sondage portait sur 38 crit res de satisfaction des passagers visant classer les normes li es aux produits et aux services des soci t s a riennes L industrie du transport a rien consid re ce sondage annuel comme la principale r f rence en mati re de classement mondial des soci t s a riennes selon le degr de satisfaction des passagers D tails sur aircanada com prix The Tourism Congress 17 18 Geographic INTEGRATED MUL 74 million reach Canada s 1 Most Interesting Magazine Source PMB 2012 VIA RAIL IS A PROUD SPONSOR OF THE 2012 TOURISM CONGRESS VIA RAIL EST FIERE DE COMMANDITER LE CONGRES TOURISTIQUE 2012 Great deals all year round at i Offres exceptionnelles toute l ann e a The VIA oat is a trademark owned by VIA Rail Canada Inc Le logo VIA est Une marque de commerce propri t de VIA Rail Canada i ino UN A MORE HUMAN WAY TO TRAVEL UN GREEN CHOIX CHOICE VERT LA FA ON HUMAINE DE VOYAGER VIA Rail
11. iquer les raisons pour lesquelles le pays voit sa position s effriter sur l chiquier touristique mondial et offriront leur point de vue unique sur les fa ons dont on peut dynamiser l conomie touristique Introductory Presentation Pr sentation introductoire e Ryan Brain Partner Canadian Consumer Business Leader associ et leader national du secteur Consommation Deloitte Moderator Animateur e Marty Cej Managing Editor Business News Network and anchor of Business Day AM directeur de la r daction Business News Network et chef d antenne de Business Day AM Panelists e Robert Deluce President amp CEO pr sident directeur g n ral Porter Airlines e Christiane Germain Co President copr sidente Groupe Germain e Randy Powell President amp CEO pr sident directeur g n ral Armstrong Group Rocky Mountaineer 09 45 10 00 Foyer Networking Break and Congress Marketplace Pause sant r seautage et Expo congres 10 00 11 00 Mozart Keynote Presentation Discours programme e Calin Rovinescu President amp Chief Executive Officer Pr sident et chef de la direction Air Canada 11 00 11 15 Foyer Networking Break and Congress Marketplace Pause sant r seautage et Expo congr s WEDNESDAY NOVEMBER 21 MERCREDI 21 NOVEMBRE Inside Ottawa Political Panel 11 15 12 15 Panel politique Ottawa mode d emploi Mozart Moderator Animateur e Mark Sutcliffe Prominent Ottawa
12. personnalit de la t l vision et figure de proue du tourisme au Qu bec 2012 Lifetime Achievement Award Le prix pour l ensemble des r alisations 2012 Presented by Pr sent par DO tourism Toronto Toronto Convention amp Visitors Association Recipient Laur at e Chris Cahill Executive Vice President of Global Operations at Las Vegas Sands former COO Fairmont Raffles Hotels International vice pr sident ex cutif op rations globales Las Vegas Sands et ancien chef de la direction Fairmont Raffles Resorts International Deloitte amp Touche LLP and affiliated entities D Oii Expecting more When it comes to choices are you prepared Thinking Ahead Deloitte The Tourism Congress 15 WEDNESDAY NOVEMBER 21 MERCREDI 21 NOVEMBRE 14 00 15 00 Panel Discussion Canada s Approved Destination Status Agreement Mozart with China Table ronde le statut de destination approuv e accord au Canada par la Chine Moderator Animateur e Grace Xin National Director China Canada Inbound Tour Operator Registration Program Tourism Industry Association of Canada Directrice nationale programme d inscription pour les groupes de voyage organis en provenance de Chine Association de l industrie touristique du Canada Panelists Pan listes e Chantal Cardinal National Sales Director Tour and Travel ATLIFIC Hotels Directrice nationale des ventes voyages d agr ment ATLIFIC Hotels e S
13. remercions pour votre participation au Sommet et nous vous souhaitons un agr able s jour dans la r gion de la capitale nationale q Carol Ann Gilliard Chief Executive Officer Hospitality Newfoundland and Labrador Chef de la direction Hospitality Newfoundland and Labrador The Tourism Congress 3 PTT TNT Te Ottawa International Airport is ranked number one in North America for customer service and Ottawa itself is one of the country s most popular visitor and convention destinations Welcome WWW OTTAWAT OURISM CA WWW OTTAWA AIRPORT CA biel IRM t 4 h d U J EN ar Git 2 IL l i i a L A roport international d Ottawa est class num ro un en Am rique du Nord pour son service a la clientele De plus Ottawa est l une des destinations les plus populaires au pays aupres des touristes et congressistes Bienvenue International sino Vf Administration de Authority l a roport international Ottawa CAPITALE DU CANADA OTTAWA CANADAS CAPITAL Itinerary Itin raire MONDAY NOVEMBER 19 LUNDI 19 NOVEMBRE Tourism Industry Association of Canada Annual General Meeting Open to TIAC Members Only CEO s Report amp Election of 2012 2013 Board of Directors Assembl e g n rale annuelle de l Association de l industrie touristique du Canada ouverte aux membres de l AITC seulement Rapport du pr sident directeur g n ral et lection des membres d
14. tephanie Fortin Tourism and Marketing officer Canadian Museum of Civilization agente du tourisme et du marketing Soci t du mus e canadien des civilisations e Derek Galpin Managing Director China Canadian Tourism Commission directeur g rant Chine Commission canadienne du tourisme e Wendy Smith Supervisor Tour Operations Royal Canadian Mint superviseure visites guid es Monnaie royale canadienne e Jing Wang President Pr sident CYTS Travel Services Inc Pr sident CYTS 15 00 15 30 Closing Remarks Foyer Remarques de cl ture The Tourism Congress Marketplace La foire commerciale du Congr s touristique Throughout the Tourism Congress a number of exhibitors will be showcasing innovative products services and ideas to delegates in the foyer just outside the main conference rooms Pendant le Congr s touristique plusieurs exposants mettront leurs produits services et concepts novateurs aupr s des d l gu s La foire commerciale se trouve dans le foyer l ext rieur des salles de r union principales Hours Heures d ouverture Tuesday November 20 Mardi 20 novembre 08 30 to 16 00 Wednesday November 21 Mercredi 21 novembre 08 30 to 16 00 AIN o be named Best International Airline ird year in arow Thanks to everyone r employees who made AIR CANADA A STAR ALLIANCE MEMBER j gt MEMBRE DU R SEAU STAR ALLIANCE 2x The survey was conducted by independent res
15. ternational du Canada e Greg Klassen Senior Vice President Marketing Strategy and Communications Canadian Tourism Commission vice pr sident principal Strat gie de marketing et Communications Commission canadienne du tourisme Presented by Pr sent par explorez sans fin SA Canada 7 keep exploring Luncheon amp Presentation 12 00 13 00 Diner conf rence et pr sentation Beethoven Chopin Howard Eng President and CEO of the Greater Toronto Airports Authority pr sident et chef de la direction de l Autorit a roportuaire du Grand Toronto Presented by Pr sent par The Tourism Congress 7 TUESDAY NOVEMBER 20 MARDI 20 NOVEMBRE 13 00 14 00 More Than Just Meetings A Panel on the MC amp IT Sector Mozart Plus que de simples r unions table ronde sur le secteur des RCVM Moderator Animateur e Pat Kelly President and CEO Ottawa Convention Centre Pr sident directeur g n ral Centre des congr s d Ottawa Panelists Pan listes e Rod Cameron Executive Director Convention Centres of Canada Directeur ex cutif Centres de congr s du Canada e Michele Saran Executive Director MICE Canadian Tourism Commission Directrice ex cutive MICE Commission canadienne du tourisme 14 00 14 30 Networking Break and Congress Marketplace Foyer Pause sant r seautage et Expo congr s 14 30 15 30 Keynote Presentation Bruce Philp Author and Mozart marketing maven behind the rapid
16. tie TIAC Y tourismcongress D congr stouristique TIACYAITC Thank You to our Presenting Partners Merci a tous nos commanditaires PLATINUM PARTNERS PARTENAIRES PLATINE AIR CANADA Deloitte explorez fin nternational Airport adminis pr abi ion de Ottawa keep l tourism OTTAWA Toronto WWW OTTAWAT OURISM CA Toronto Convention amp Visitors Association GOLD PARTNERS PARTENAIRES OR VIA Rail Canada VI SA SILVER PARTNER PARTENAIRE ARGENT PLUS PREMIER The World s Biggest Hotel Family BRONZE PARTNER PARTENAIRE BRONZE Geographic MESSAGE FROM THE CO CHAIRS MESSAGE DES CO PRESIDENTS On behalf of everyone at TIAC it is our pleasure to welcome you to the National Capital Region for the 2012 Tourism Congress We hope that over the next few days you will find the sessions informative and the networking opportunities productive Thank you for your participation and enjoy your Stay in the national capital region Gisele Danis Vice President Marketing for Tourism Calgary Vice pr sidente marketing Tourism Calgary Au nom de toute l quipe de l AITC nous avons le plaisir de vous souhaiter la bienvenue dans la R gion de la capitale nationale pour l dition 2011 du Congr s touristique Nous esp rons que vous trouverez les s ances et les possibilit s de r seautage offertes au cours des prochains jours informatives et productives Nous vous
17. u conseil d administration 2012 2013 16 30 17 30 Beethoven Chopin Chair s Opening Reception TIAC s Chair and the members of the Board of Directors invite delegates to meet connect and network as they arrive in Ottawa Gatineau for the Congress R ception d ouverture du pr sident du conseil Le pr sident et les membres du conseil d administration de l AITC invitent les d l gu s tablir des contacts et r seauter alors qu ils d barquent Ottawa Gatineau pour le Congr s Presented by Pr sent par rs Le OTTA CAPITAL Ottawa WWW OTTAWATOURISM CA TUESDAY NOVEMBER 20 MARDI 20 NOVEMBRE 18 00 20 00 Grand Salon Opening Ceremony and Opening Remarks C r monie d ouverture et remarques The Tourism Congress Co Chairs Les co pr sidents du congr s touristique e Gis le Danis Vice President Marketing Tourism Calgary vice pr sidente du marketing Tourism Calgary e Carol Ann Gilliard Chief Executive Officer Hospitality Newfoundland and Labrador Chef de la direction Hospitality Newfoundland and Labrador 08 30 08 45 Beethoven Chopin Parks Canada Announcement Annonce de Parcs Canada Hon Peter Kent Minister of the Environment and Minister responsible for Parks Canada Ministre de l Environnement et ministre responsable de Parcs Canada 08 45 09 15 Beethoven Chopin The Tourism Congress 5 explorez sans fin TOURISM 2020 Canada Realizing Canada s de International
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