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コミュニケーションデザインの可能性

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3. Forms of Dougu Kenji Ekuan Various new dougu are developed today Many of them have no association between their functions and for
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5. Editor s Note Communication is undergoing changes Thanks to the advancement of communication technology individuals are able to transmit their information to the general public today The significance of communication has also changed and now the act of communicating with others itself has become a purpose The functions of communication design are increasing to develop relations between people and things or spaces and to create new value To create new value good communication is an important element The word communication originates from a Latin word communicare meaning sharing with others Today communication means an act to create empathy in common and related to human
6. competition was transferred to the Japan Design Foundation that began to sponsor the International Design Competition in 1983 when the Mainichi ID Award ended its glorious life This Design Competition again was terminated in 2008 as the Foun dation was dissolved By a curious coinci dence I served as a judge for the final competition and I could not help feeling some special relation with the competi tion The mentor who told us You will know when you begin working is now in the other world Time has passed Has a super informa tion city come into being 27 years after our conceptualizing the Invisible City In a sense the lifestyle using digital networks can be said to have transcended
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8. GK A multiplicity of values beyond the level of diversification and greater varieties in products are demanded as well as the creation of new kinds of products today An understanding about the complexity of values can be attained by looking deep into the minds of people Designers thoughts go beyond the framework of corporate activities Designers are in a position to consider what should be made free from the fetters of corporations We should stand at a higher position than the traditional mechanism to control design in total Only those who have a total design perspective can save a chaos of branched design genres Objects have minds This is one of the basic characteristics of Japanese views on objects Beca
9. Designing is an act to associate the form and functions of a dougu and to give a beautiful expression to the form This act includes the communication of functions to users In addition the dougu must help enhance the user s life both physically and emotionally and its presence should not affect nature and the environment Today requirements for product development and manufacturing are increasing Appropriate materials should be used without waste Appropriate technology should be applied and the highest level of accuracy should be achieved The lowest cost and resource saving methods should be applied to realize the purpose of the product A burden on the environment should be at the minimum Hard to break and easy to repair products have relatively long lives We must reconsider our working conditions to c
10. LED anti aliasing 3 JR East Japan Railway Company was in the process of developing an adjustable information provision system using LED characters JR East Japan came to provide broader and longer distance services connecting different lines in a few ways train operations have become more complicated The conventional passenger information system just excha
11. Ueno Gakuen Ishibashi Memorial Hall Ueno Gakuen GK Graphics The Ishibashi Memorial Hall is a concert hall attached to Ueno Gakuen schools established in 1904 The new symbol mark was designed at the occasion of its reconstruction The lines looking like the spokes of a wheel express infinitely relayed voices beautifully expanding sounds and the long history of the school As a whole the mark symbolizes the hall which is open to the world Light green is applied as a key to express the clarity of the sound and youthful talents that the school has GK 7 24 8 29
12. Mainichi ID Award competition While working hard for daily activities at the office I was devotedly engaged in prepar ing our entry work night after night With a great hope for success we chose the theme presented by the Nippon Telegraph and Telephone Public Corporation now NTT which was Connecting Persons and their Hearts Human Tele Communication It said As we are facing the arrival of an information society in the 21st century communication to convey our emotions and get out of loneliness is demanded Our design theme to respond to this demand was an Invisible City The concept of the Invisible City was ID
13. Dougu Culture Crossroad Kiyoharu Fujimoto Managing Director Dougu Culture Institute 2 Contemporary Toys 2 Genuine things for children What scaled down violins suggest Violins with different sizes are made available according to the growth of a child Making the full size as 4 4 fractionally downscaled violins at 1 16 1 10 1 8 1 4 1 2 3 4 and even more can be chosen to fit the delicate balance of finger tips and the length of hands and so on of users They are not toys for children but are genuine full fledged musical instruments both in performance and function and are durable for strenuous practice responding to the skill tabletop piano a enhancement of the user In contrast the miniature piano and den den taiko a hand held drum with two balls tied with strings are made as toys and are not meant for musical instruments They play due roles as toys Looking over musical instruments it is perhaps only the vi
14. GPS people desiring louder volumes They are trying to maintain the acoustic sign system by controlling the volume of sounds or switching off the system according to the time of day When people come to share acoustic signs as universal information media not only at stations but also at other places acoustic signs will become helpful for the visually disabled as well as people who visit a place for the first time Railway companies commented that sound signs at stations should be improved as a model and they should be known to people with and without visual disability in order to extend the use of acoustic sign systems For the spread of sound signs the standards for appropriate installation volume levels and acoustic qualities must be defined first In order to maintain the standards ways to hold discussions and coordinate needs and desires with concerned peop
15. Power Yiile ELIIY Power Co Ltd GK Industrial Design This is a large lithium ion battery that is able to put out AC100 V electricity by plugging it into an outlet as necessary It can recharge from an AC power source and store electricity from natural energy sources such as solar power generators The Power Yiile can contribute to the reduction of CO2 emissions provide an all electrified society with a power source at the time of emergency and make people s life more convenient as a mobile power source Under the motto of from the president s room to construction sites we adopted the monocoque structure using aluminum extrusion which gives an outlook unified with the structure and the high quality texture and beauty The feature and the nature of the product are fully expressed in the design Formio Pico GK GK
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17. 8 4 Staircase leading to the platform sounds imitating bird s singing 5 Subway entrance Ding Dong or similar sounds The survey asked questions among the visually disabled railway companies experts in acoustics and social welfare to find facts about the use of acoustic signs and tasks for future improvements More than 80 percent of the visually disabled use acoustic signs as their guide for traveling Among them 30 to 40 percent complained the sound is so small that I can hardly hear the interval for repeating a message is too long rever berant sounds make it hard to listen to the message and as the speakers are placed on the side I can hardly specify the direction The railway
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20. with full might Unfortunately we failed and were disappointed Our university professor who served as a judge told us You will know why you failed when you go into the work Looking back on those days I can see the reasons for our failure were that we could not put our opinions together well and that our molding skills were not mature enough After our gradu ation the members of that group have taken different careers What was good was that our application to the competition led to the establishment of the Student Award category in the following year As a freshman at GK I was fortunate to have the opportunity to be involved with the work that would be entered in to the InVisible City
21. 27 Column KAE 27 7 GK Report No 20 Forms of Devices Kenji Ekuan What the Invisible City has left With us Kazuo Tanaka Feature Potentiality of Communication Design Sign Communication in the New Age Digital Characters and Acoustic Signs Yasuo Yokota Word Stamps Moe Shimomura Topics Chairperson Ekuan delivers a keynote lecture at a Design History Workshop Japan Exchange Activities at the GK P Room Participation in Oyanokoto Expo 2010 WIDD 2010 Discussion Meeting held GK President Tanaka cooperates with India in design promotion GK president Tanaka acts as a judge GK Sekkei won awards at international design competitions in Japan and abroad Blue Ribbon Award 2010 by the Japan Railfan Club The Japan Sign Design Association announced the 44th SDA Award winners Good Design Award 2010 Column Dougu Culture Crossroad Kiyoharu Fujimoto Project News Oike dori Machikado Bicycle Parking Spaces Archi M s Co Ltd Kyoto City Construction Bureau Design Guidelines for Streets in Kyoto Kyoto City Construction Bureau Kukan Soken Baoan Central Distric
22. JR LED 24x24 3 LED signboards installed at JR East Japan Shinjuku and Tokyo stations Taking use of the full color system enabling gradations in color we created 24 x 24 dot characters close to their basic fonts in white gray and black Shin Yosha Corporation designed and manufactured the signboard itself bets it is scientifically proven that the row of upper halves of small characters in sentences provides a key for recognition It was difficult to express the outer details of characters with the conventional 16 x 16 dot units and two adjacent characters tended to interfere with each other By simplifying them by omitting details and unnecessarily unifying design elements the features of characters were not fully expressed causing difficulty in reading To rectify this defe
23. 5 applied making use of LED blurs For this project dots at medium gradations were used to make jagged parts appear smoother As a result of testing it was found that the three gradations of white gray and black gave friendly and clear impressions rather than applying subtle gradations In order to maintain the grace of characters each character was handmade instead of having them automatically processed by a computer At GK Graphics we conduct basic studies on characters to enhance the quality of our design by having a deeper understanding about characters as the basic elements for visual communication As a result the Brunel Award an interna tional design award in the field of railway transportation was given to the first full color LED signboard in 2004 In the following years the information boards have been replaced with this new device at Shinkansen stations Tokyo station and 14 GK Report No 20 m TE det idu Hind other main stations Today almost all stations are equipped with this signboard We are confident that improvements in digital characters will upgrade the quality of digital signs Information for the
24. 36 2 s z k a 2 2 Word Stamps Moe Shimomura The Language Exhibition Room in the National Museum of Ethnology in Osaka was renewed in March 2010 GK Tech wa
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28. RW Truth Goodness and Beauty of Design Kenji Ekuan 19 Communication with Forms Grammar of Words and Manner of Forms In the beginning was the Word is a famous phrase in the Bible The initial phrase to the world of Dougu will be In the beginning was the Form The fateful essence of Dougu tool instrument device is to have forms As Dougu are
29. Formio Pico is a toy furniture series covering sofas felt mats and wooden toys We designed them taking into account their presence as interior decorations ur Lasagne a molded plywood toy with gentle waves We designed this furniture piece intentionally without designating its use or function to allow children to use it freely by creeping under it or sitting on it to read a book ml M el Project News GK AC AC100V
30. w Ag 5X 67 4 v Br7 z7 d i e Bl xe TT28 CT 7g o 77 V3 E oT c3 507WA4T iu AE rs 2 MW2S KK Feature Potentiality of Communication Design Approaches to manufacturing taken by corporations are changing They are seeking the relationship between things and matters away from the conventional function centered approach and they are more concerned about social communication Social communication is a concept to put forward merchandise into the market while being committed to social activities and responding to the trends of the times In other words corporations desire to realize a better society comple mentarily through obtaining profits from their business activities To respond to this change design processes are changing and so are the roles of designers Designers now must analytically grasp the relation between products and society in addition to creating beautiful products which have consistency with their functions The roles of designers are not only to identify problems from a designer s point of view but also to solve the problems fro
31. RE His mother watched them smilingly The pleasure of creating tools to help families have this kind of experience is no doubt the source of motivation for GK Tech to design and produce exhibits The team staff consisted of members specializing respectively in developing furniture to furnish a space hardware to recognize images such as projection systems and software and graphics to integrate differ ent mechanisms as smooth and exciting exhibits They worked together in order to construct an integrated living exhibit Associate professor Ritsuko Kikusawa of the National Museum of Ethnology provided us with great support with her linguistic exper tise which was indispensable in this particu lar project We took an ideal process to develop this exhibit We hope many people will visit the museum to play with Word Stamps Moe Shimomura GK Tech GK Report No 20 17 S8 When a stamp is pressed on the table
32. Design Guidelines for Streets in Kyoto It provides how to examine street designs based on the concept streets are background to enhance the quality of streetscapes Project News 1i t588 5 2 BE 881 GK GK c cu A 400 Oike dori Machikado Bicycle Parking Spaces Archi M s Co Ltd Kyoto City Construction Bureau GK Kyoto Oike dori street is the symbol road of K
33. 201 1 4 GK Sekkei won awards at international design competitions in Japan and abroad GK Sekkei won the first prize and the grand prix at the following competitions in China and Japan Public Space Design for the Surrounding District of Oingdao North Station photo 1 Client Oingdao Haichuang Kaifajianshetouzi Ltd Sangdong China Outline International competition for the master city plan for the 190ha wide area around New Oingdao North Station and the basic plan for buildings within the 50ha wide area including the space in front of the station located at 13 km from the old Oingdao city The plan by Compositive Union of Japan Design for which GK took on the environmental landscape design as a composing organization of the Union won the 1st prize in this competition Total Upgrading Design of the District around Shenzhen North Station photo 2 Client Baoan Minzhi District Office Shenzhen Municipal Government Guangdong China Outline Design competition for the landscaping master plan of the 200ha wide area around Shenzhen North Station and the renovation of the existing buildings located at 10 km north from the city center of Shenzhen GK Sekkei won the first award Toshima Houjin Kaikan Toshima Tokyo photo 3 Clien
34. JR LED lt LED LED 24x24 JR neous information provision is also demanded and conventional fixed type signboards providing the same informa tion are not able to cope with
35. Exchange Activities at the GK P Room GK organizes lecture meetings inviting opinion leaders from various sectors inside and outside Japan mainly for GK members at the multi purpose space P Room on the first floor of its office building They are stimulating occasions for us GK members to meet and listen to people with whom we rarely come in contact in our daily work In order to increase opportunities of international exchange GK is receiving foreign visitors who desire to visit designscenes and to take part in design training in Japan Recent lecture meetings and guest speakers The Future of High Tech Life by ken Sakamura professor Tokyo University Interfaculty Initiative in Information Studies Language and Form Taro Gomi picture book author Visitors from Abroad Executives of the Finland Broadcast Corporation 20 GK Report No 20 Medical team from Australia Design Award team from India N 2010 7 17 18 2 201 0
36. WIDD 2010 Discussion Meeting held The World Industrial Design Day WIDD 2010 was celebrated on June 26 2010 at the Design Hub in Tokyo WIDD was instituted in 2008 by the Interna tional Council of Societies of Industrial Design ICSID to mark its 50th anniversary Memorial events are organized in its member countries every year GK president Tanaka as a member of its Board of Directors has been taking part in the event since the inception This year Tanaka organized a discussion meeting inviting Kiyoshi Sakashita and Judit Varlelyi both former ICSID director and Regional Advisor of Asia the four Japanese members of ICSID namely Japan Industrial Design Promotion Organization International Design Center Nagoya Inc Musashino Art University Japan Industrial Designers Associa tion and officers in charge of design in the Ministry of Economy Trade and Industry They exchanged views on the promotion of Japanese industrial designs in the international arena through ICSID It marked the first step to strengthening partnerships among related organizations India Design Council IDC
37. 72h GK WTE MD201 Good Design Award 2010 The Japan Industrial Design Promotion Organization announced the results of the 2010 Good Design Award winners in 2010 The GK Design Group received the following awards Good Design Small and Medium Enterprises Award GK Design Soken Hiroshima Rubber injection molding machine STI 2 0 220VR Z Sanyu Industries Ltd photo 6 Good Design Long Life Design Award GK Industrial Design Aluminum step stool Narrow Step Hasegawa Kogyo Co Ltd Rice Dispenser JAPAN TUPPERWARE CO LTD Good Design Award GK Graphics Stapler Flat Clinch Stapler Pita Hit PLUS Corporation GK Kyoto Oike dori Machikado Bicycle Parking Spaces Archi M s Co Ltd GK Design Soken Hiroshima Whistle Valkeen Molten Corporation GK Sekkei Cleaning Tools Satto Bucket and Satto Water Squeezee Yamazaki C
38. 2007 GK 2008 Baoan Central District Landscape Design Shenzhen city Baoan qu Planning Bureau Guangdong China GK Sekkei Baoan qu is located at the western end of Shenzhen city With the goal to improve the central part of the district where the government business and cultural facilities are concentrated an international competition for total landscape design was held in 2006 GK Sekkei won the first prize with its concept to create a cityscape of an ecological city by the sea in which city elements are sustainable Based on this award winning plan GK Sekkei and GK Design Soken Hiroshima formulated the cityscape design guidelines for this project integrating a streetscape design a night time landscape design street furniture designs and construction designs in an integrated manner in 2007 In 2008 local architects and designers who were well versed in local conditions were employed for actual des
39. ID ID What the Invisible City has left with us Kazuo Tanaka Immediately after I joined GK some thing that I had longed for 27 years ago I tried to apply to the Mainichi ID Award for the second time The award commonly called Mainichi Competition was an international industrial design competition sponsored by the Mainichi Shimbun newspaper publisher and was widely recognized as the supreme design co
40. 5 Design Guidelines for Streets in Kyoto Kyoto City Construction Bureau GK Kyoto Kukan Soken The city authority decided to unify the design of streets in the city and advertised for street design guidelines The Kyoto city tries to maintain its cityscape by adminis tering more strict landscape regulations and outdoor advertisement regulations than any other cities However there has been no standard as to the design of streets the most important elements of a cityscape hence no uniformity in street designs The guideline proposal applied by GK Kyoto was selected The targets of redesigning are all streets inside the city Design elements included pavement structures and plantations We divided the city into five areas and provided design criteria according to the features of respective areas GK Report No 20 23 Project News GK 2006
41. 3 50 GK Exhibition Half a Century of Motorbike Designs Challenging Jumps from Hamamatsu to the World by Suzuki Honda and Yamaha GK Dynamics The Hamamatsu Municipal Museum of Art held this exhibition from July 24 to August 29 this year The exhibition focused on the designs of Suzuki Motor Corp Honda Motor Co Ltd and Yamaha Motor Co Ltd which have led the development of manufacturing in Hamamatsu city and overviewed the changes in design at different times through design concepts and strategies along with about 50 actual motorbikes which are known as excellent motorbikes The parts idea sketches and photos were also displayed GK Dynamics cooperated with the museum in planning exhibits The number of visitors to this exhibition was the largest recorded in the history of exhibitions organized by the museum itself 26 GKhReport No 20 IsHuiBAsHI MEMORIAL HALL Isuisas
42. GK 17 GK GK Participation in Oyanokoto Expo 2010 Oyanokoto Expo 2010 was held at the Tokyo International Forum Exhibition Hall on July 17 and 18 2010 The exhibition showed products and services for the generation who are presently supporting or going to support their elderly parents in the near future The organizer was the Oyanokoto Expo Organizing Committee chaired by architect Kiyonori Kikutake Prior to the opening of the exhibition GK chairperson Ekuan gave a greeting address introducing his wheelchair that GK designed At the exhibition GK exhibited its products including the wheelchair and the Uni Vehicle a mobility device designed from a universal design viewpoint and products for the disabled that were designe
43. 06 6876 2151 http www minpaku ac jp National Museum of Ethnology 10 1 Senri Expo Park Suita Osaka 565 8511 Japan Telephone 81 6 6876 2151 http www minpaku ac jp english GK Report No 20 19 Topics BM 8 7 17 AV 1960 1960 50 Chairperson Ekuan delivers a keynote lecture at 8th Symposium by the Design History Workshop Japan The symposium on Reviewing the World Design Conference in 1960 was held at the AV Center of Tsuda College on July I7 2010 organized by the Design History Workshop Japan GK chairperson Kenji Ekuan gave a keynote lecture at the symposium The World Design Conference was held in Tokyo in 1960 and exerted great impact on the design community in Japan As this year marks
44. MOU 201 1 mark i mark GK 8 25 31 i mark 26 GK GK GK President Tanaka cooperates with India in design promotion The Japan Industrial Design Promotion Organization signed a Memorandum of Understanding MOU with the India Design Council which acts as a design policy executing organization in India Both parties agreed on the promotion of mutual cooperation in the field of design As its initial step a design award i mark will be instituted in India in 2011 to which GK president Tanaka will become an advisor Represen tatives from India visited Japan from August 25 to 31 and observed design awards and design projects in Japan On August 26 they visited the GK Design Group office and heard a lecture by Tanaka and had friendly convers
45. H Intangible Tangible GK
46. ew ecco eNEQU m LBD LED Sign Communication in the New Age Digital Characters and Acoustic Signs Yasuo Yokota Signs provide vital information to help people to move in a space Signs play a role to connect the sign providers and their users To design signs to be beautiful and easy tounderstand means to be kind to users and to help enhance the image of providers As information is increasingly compli cated and users are more diversified signs have new challenges as communication media Here new attempts in digital characters and acoustic signs will be introduced Communication with digital signs LED characters Information for daily life has greatly increased in volume and the volume of information handled in sign design has been on the rise year by year Instanta 12 GK Report No 20 3 LED 10 16x 16 JR LEBD LED
47. 1997 Formio Formio Pico Formio 2 5 Formio Formio Pico Series Sanyei Corporation GK Industrial Design Pico is the brand of a new series of Formio furniture for children which GK Industrial Design was commissioned to design in 1997 The target group was lowered to younger children between two and five under the concept smaller Formio that children come in touch with for the first time in their lives It was designed as toy furniture full of playfulness aiming to incite children s curiosity and creativity Formio The existing furniture for children Formio GKReport No 20 25 Project News GK 1904
48. minds Design has power to appeal to people s minds and to have them move Through the feature of this issue Potentiality of Communication Design I felt that designers can play a great part to promote better communication Ayumi Nanjo GEF GK GK GK GK GK GK GK GK GK Design International Inc Los Angeles Atlanta GK Design Europe bv Amsterdam T QHG GK Design Group GK Design Group Inc GK Industrial Design Inc GK Sekkei Inc GK Graphics Inc GK Dynamics Inc GK Tech Inc GK Kyoto Inc GK Design Soken Hiroshima Inc GK Design International Inc Los Angeles Atlanta GK Design Europe bv Amsterdam Quindao HaiGao Design amp Mfg Co Ltd QHG GK Design Shanghai Inc GK Report No 20 2010 11 EJ WEE AA peu hi e HL TUAE GK T171 0033 3 30 14 Phone 03 3983 4131 Fax 03 3985 7780 URL ht
49. the table reads the marker recognizes its sound and the sound comes out 18 GK Report No 20 Upper To develop an interactive exhibit we need to quickly repeat the process of making a prototype using it and improving it until we make a finished model With this stamp project we poured our greatest energy into the enjoyment of stamping and hearing the sound to be smoothly synchro nized Left Makeshift prototype stamps In the development stage we examined the markers that we had developed to distinguish the types of stamps by pasting them on corrugated paper pieces
50. this demand The typical adjustable signboard in the past was the flight information boards at airport lobbies that flapped to provide information on departing and arriving flights Today these boards are replaced with characters expressed with LEDs The use of LEDs for signs began with orange red and yellowish green After white LEDs came into use the numbers of colors and gradations have increased and technical and economic improvements have been made in LED signboards in the past decade It is difficult to express detailed parts of characters with 16 x 16 dots However LED letter signboards for example of JR East Railway stations have become much easier to read than earlier ones There have been quiet and steady efforts by manufacturing companies and designers behind this improvement 16x16 LED
51. visually disabled Acoustic Signs Tactual and audio information means are desperately needed at public spaces by visually disabled people although sighted people may not care about it At public facilities such as train stations and city offices dotted or linear blocks on the pavement or tactical or Braille signs have been installed to guide people with visual disabilities Among other means sound or acoustic guides are helpful to them and at present they are called sound signs In 2000 the Barrier free Transportation Law was enforced in Japan and the guidelines to install sound signs for the visually disabled were provided However there had been little Speaker at a manned gate of a station Ding dong or a similar sound is produced Speaker installed on the ceiling of the entrance of a subway station Ding dong or a similar sound is produced Speaker at the beginning of ascending and descending esc
52. GK Report vno 0 GK Design Group GK Report No 20 2010 11 4 4 RAM RH S S S N 6 s OC DDN DEA HR Ns A gt D y n 12 12 S Jiuncl7 ozav I EEUU 16 LE co 2 5 20 20 Topics 8 GK P ROOM TITFANK 2010 IC HER WIDD2010 HETTY 7 ECOSsSBIE GK 2010 44 SDA 2010 vy E Z9 SL EE 22 22 Column T 23 Project News EPEE E 5 D C Rima VRXARSU 4I4AA m4maesm HB E300 Formio Pico
53. Industrial Design was commissioned to design the train The reason for conferring the Award was while succeeding the former N Ex 253 series the new N Ex train provides a more comfortable mobile space with its enhanced outlook train performance and interior equipment It is the train combining the excellent equipment and performance as a means to directly connect the Japan s representative international airport with major stations in the greater Tokyo area The Blue Ribbon Award winner is selected by the votes from the members of the Club BM 44 SDA 44 SDA GK GK GK 4 GK 5 Topics The Japan Sign Design Association announced the 44th SDA Award winners The Sign Design Gold Award was conferred to the Sign Design of the Centram an intra city loop tram in Toyama city photo 4 For
54. O Jis e c S p E 6 1 IA E S a b x VM e ary h Li d T S E ES y T Lau 1 m Lu Upper Visualizing an environmental creation with equipment the tower symbolizing the wind power generator Upper Left Total design of pavement plantations and street furniture Lower Left Creating a rich in green landscape aiming to create a garden city that symbolizes Shenzhen EEA Upper Left train for Akita Upper Right train for Morioka Below train for Nagano Left Passenger seats Right semi private room only for Akita T A T slot is made taking advantage of extrusion to which the handle casters and optional parts are fixed Formio Pico
55. alators An announcement to go up to th floor or to go down to th floor is made evaluations on acoustic signs made by users and the actual situation was not known Therefore the Foundation for Promoting Personal Mobility and Ecologi cal Transportation commissioned the Japan Sign Design Association to conduct a survey on how acoustic signs were helping the needy people to move at transportation centers I acted as the chairperson of the Survey Committee therefore I would like to briefly introduce the survey results The guidelines specify the following five points and show standard samples of sound signs 1 Gates at a station Ding Dong or similar sounds 2 Escalators Voice guide on Destination upward or downward going escalator 3 Toilets Voice Men s on the right or the left Women s on the left or right 1 ZA pos CGN AN 3 4 5
56. ations with GK members E2010 Australian International Design Award lcsid Ered dot design award design concept 2010 red dot design award GK president Tanaka acts as a judge GK president Tanaka acts as a judge in the following international design competitions 2010 Australian International Design Award This design award is sponsored by an evaluation and promotion agency in Australia to promote design innovation and culture in Australia The role of the award is authorized by the Commonwealth of Nations and ICSID Red dot design award Design Concept 2010 Germany The category of design concepts in the world famous and large scale design award competi tion The awar
57. ay great roles And here lies the raison d tre for toys At the same time the meeting with genuine dougu or genuine musical instruments will lead the users to the deeper world of music In this sense touching downscaled violins will mean to be absorbed in playing the violin for still immature children rather than to have a simulated experience of playing one jp H T 1 Racks with linear design calculators fences bordering a footpath under the concept of showing bicycles orderly instead of hiding them Following the design concept for Oike dori street consideration was paid to have the bicycle parking space look as a part of the streetscape Tot Image of Streets in Kyoto Upper before Lower hereafter pop bY Gino A TM BW CHR Ln r t tmerc tin WWeebeenat rw 24 cm C3
58. by seeing each other s eyes My second attempt had failed but this time I was satisfied I felt refreshed that our proposal was provocative beyond the comprehension of some judges Later the organization of this design 27 Google 3D Wii Fit iPhone 4
59. companies on the other hand are in a dilemma between sighted people complaining about acoustic signs being too noisy and visually disabled BUE 3 4
60. ct and to reproduce the basic characters as they are we attempted various methods For example Kanji for river ll its line in the center is shorter than the two others and the left side line 1s not straight Therefore flicked ends such as this are processed as a slant line Kana are expressed a little smaller than Kanji with a certain space between letters to keep a good balance as a whole to enhance legibility and recognizability As LED sign boards are seen from some distances an anti aliasing method was 11 J 1112 III I111J e0000000000608 LED 3 3 Upper LED gradation test When the levels of brightness and shading of gray dots were increased impressions became soft but legibility dropped The most economical gradations of white gray and black were found to be the most appropriate Right Kanji in three level gradations GK Report No 20 BUE
61. d by GK and manufac tured by other companies such as a special bed designed to make caring for the elderly disabled easier and walking aids GK proposed a safe and comfortable life from a design point of view BM WIDD2010 6 29 World Industrial Design Day WIDD 2010 WIDD lcsid The International Council of Societies of Industrial Design 50 2008 lcsid 1 3 Icsid Icsid 4 Icsid
62. d is given to unpublished design ideas and innovations GK 1 190ha 50ha GK GK 2 10km 200ha 3 HE
63. del 1984 Four quadrant concept model containing City House Tools and Emotion An information city is expressed as a city in a mountain liberated from a land lot for dwelling with the spiritual world connected to the hermitage of information and information terminals looking like accessories are symbolically expressed a city houses tools and mentality in a highly developed information society In such a society the meaning of mobility will be different People will not be settled in the existing cities but will become information nomads liberated from lands There people will live in a hermitage which will be like a densely packed information device and clothed with information terminals looking like accessories As a result people will have the mentality of being alone but not lonely and obtain a truly free life It was not a product idea but a concept to connect tools and people s minds We heard that the jury of the Mainichi ID Award was shaken and was divided The five foreign judges and some Japanese judges recommended our work for the Award winner while special judges repre senting the sponsoring corporation were against it saying 1t is hard to understand Finally the organizer determined that it could not select the work as a winner when the sponsoring corporation could not evaluate it The winner of the Award was a TV telephone using half mirrors through which people at a distance can talk
64. gu shown as electronic devices the new and advanced manners of creating forms must be established If the expression of good Dougu is defined as distinctive individual beauty then it is equally the expression of a form which gives comfort to people Therefore people may come to feel affinity or hatred depending on the quality of a form It demands energy and effort to create a form but designers should try to help people to connect with the message from a form and bring out the beauty contained within a Dougu piece to the surface Just as words express meaning through logical grammar forms can become communication media when designers attain the manners of creating beauty GK Report No 20 27 GK Report No 20 2010 11 GK Design Group El Enl
65. how him illustrations and combined two stamps a number of times S 2 x
66. igns and supervision GK gave advice in design to realize a high quality city space HB E300 GK 08 E200 series HB E300 Resort Hybrid Train East Japan Railway Company GK Industrial Design A hybrid train is operated by a motor driven by electricity generated by a diesel engine and stored in a battery The Ki Ha E200 series of hybrid trains began their services in 2008 on the Koumi Line connecting Yamanashi and Nagano prefectures GK Industrial Design designed the exterior and interior of the trains in this series as resort trains Different colors were applied to the trains of Nagano Akita and Morioka branches 24 GK Report No 20 ib p 69 Tis F F u ocn i E ud nid aur mcm M
67. images at different stages Playing with Stamps and Sounds Stamps are easily handled A visitor will try with one stamp and combine two stamps in different ways The secret of this exhibit is to help visitors touch invisible sounds They casually pick up one stamp and press it on the table A sound appears How does it sound if these two stamps are connected In this way the stamps intrigue visitors and their creative interest will expand Fastidious development process To develop an interactive exhibit we need to quickly repeat the process of making a prototype using it and improving it until we make a finished model With this stamp project we poured our greatest energy into the enjoyment of stamping and hearing the sound to be smoothly synchronized We were concerned about the material for stamps that would give a softly rebounding sensation the form of the handle to fit the palm and fingers the way letters were pressed on the table in the way that ink permeated into paper the animation of letters to give proper expressions of meanings and the adjustment of the length of sound and the time of pressing a stamp We developed 36 kinds of markers and improved the recogni tion system We made minor adjustments a number of times until we felt contented with the quality Human senses will find out even a negligible gap Like closing the lid of a tea leaf box properly GK Tech staff showed their persistence together in
68. le should be presented and information activities for the public will GK be required It is foreseeable that GPS mobile and other devices aimed at individual persons will be developed for information provi sion in public spaces Even so public sign boards for everyone should be maintained to allow visitors to confirm where they are and to return to the starting point in case they get lost on the way The survey provided us with a test to develop the future sound environments in public spaces Yasuo Yokota Executive Director GK Graphics GK Report No 20 15 di 2010 3 GK
69. m consumers standpoint Or designers should tackle the problems together with consumers and create new designs Designing originally means an act to create new value Therefore designers from now should find various problems in society and present products to solve these problems in order to contribute to society Editor Tadashi Matsumoto GK Report No 20 3 By ZR 4 AJ TR GK Report No 20 IC iPad GK
70. material entities they inevitably have visible forms Every Dougu piece has a form which contains much information What then is a form Exploring the source of forms led by this question I came up an interesting fact Forms do not simply mean the outside look Appropriate sizes and weights are related with forms The texture of materials may also be related with forms Coarseness is good and dexterity is also good Colors and graphic patterns also matter Forms contain all expressions of Dougu The form of a Dougu piece reflects the creator s thought The act of forming is to give a shape to one s thought It is clear if you compare stones and stoneware In all Dougu pieces formed by people their thoughts of can be traced Evidence that someone has been involved with a Dougu piece 1s engraved on it This means a form In modern design some decades ago it was considered that a form follows functions It meant that The form following functions is beautiful or A beautiful form is produced from functions In those days the ease of understanding functions was thought to be ease of use of a product Simple and plain forms led the trend Time passed from the age of machinery to the age of electronics Now in the more advanced information age Dougu have evolved in diverse ways As a result functions have become hardly visible However new forms have not been devised Forms from now should express ease of operation beyond functions For new Dou
71. mpe tition The GK Group in its early years won the Special Award in consecutive years making the name of GK widely known to the public As a student I used to visit the GK office frequently and was under its strong influence While at university I and five other students specializing in industrial design submitted our work under the name of Group of Koike to the Mainichi ID Design Award We had hot discussions almost every day and created our work 6 GK Report No 20 GK ID NTT Human Tele Communication 21 1984
72. ms From IC cards no one can see how they function I have many kinds of cards without understanding their individual differences But I don t mean to deny them It is natural that new technology puts forth a new dougu Take the iPad for example As I heard its reputation I became interested and bought one I found it unexpectedly interesting I asked some GK members to teach me how to use it and tried some of its functions It gave me a fresh surprise to look at the aerial photo of my house For people like myself who do not use a computer even touching a keyboard presents a psychological barrier but this iPad is much friendlier as we can operate it by touching the screen with a finger Its user interface 1s well thoughtout I am impressed by the pleasure of touching the screen Nonetheless while I was learning how to use it I was puzzled with the terminology Once I began using it I discovered how to use it almost intuitively But I do not know what these actions are named Not knowing the terminology for a dougu may mean that the way to use it has not been established on the side of users I think that here is one stumbling block in the communication between a user and their dougu
73. nging fixed information items was no longer adapt able In order to show complicated train operation services that change in minutes in a recognizable manner the essential elements had to be specified and easy to read characters that allow fast recognition were required The most important element in LED signboards is LED charac ters Taking advantage of the development of 24 x 24 dot units new fonts for JR East Japan began to be created When we read we do not see letters one by one In the case of Kanji Chinese characters we identify them from their outlines and forms in the case of alpha GK 2004 LED 1
74. olin that has dimensional variations for the abovementioned reason hear that a similar system has been introduced to the cello recently but there is no similar case in wind keyboard and other string instruments There are of course musical instruments suitable for children The m keyboard harmonica Pianica recorders and small percussion instruments such as tambourines and castanets which are used in classes in elementary and lower secondary schools are typical examples although it seems to me they are not sufficient enough GK Report No 20 While playing with various toys such as playing dolls playing house playing with building blocks and playing make believe children simulate what they will experience when they become adults They play in their fantasy world and spend their free hours in broadening their fantasy Everything they meet in their fantasy world is new to them Curiosity and adventurous desires override fears and an uneasy feeling Thrilled by expectations they indulge in enjoyable moments playing with toys Exciting experiences in childhood will later lead them to try to explore an unknown world This cycle of experience is indispensable for child development Recently various computer games have been devised and others have been upgraded further Children today have additional virtual experiences before overcoming rough waves in the actual world Toys or tools and instruments to simulate the future pl
75. ope with these requirements The functions of a dougu can be achieved by technologies On the basis of the form regulated by applied technology a designer must achieve the goal of making the product beautiful It is because beauty enriches human emotions However the beauty will not be meaningful if it is just a creator s self expression It should please the five senses of users and keep harmony with other products its relation with the space in which it is placed and its relation with users When a designer has aesthetics which can be appreciated by many people he or she can add the value of beauty to daily commodities
76. orporation Temporary shelter for a disaster emergency Quick Space 72 h Daiichi Kensetsu GK Industrial Design Rock Glass Wired Beans Inc Water purifier Cleansui MD Mitsubishi Rayon Cleansui Co Ltd Large lithium battery Power Yiile Eliiy Power Co Ltd Security lighting for construction sites New Neo Solar II SSC company Karaoke machine Livedam Daiichikosho Co Ltd GK Report No 20 21 Column 22 2 2 4 4 1 16 1 10 1 8 1 4 1 2 3 4
77. ple can carry just like accessories is underway These are all predicted in the Invisible City However are information nomads today living a life that is emotionally rich Apparently life alone but not lonely may have been realized But it has produced people who can live only by involving themselves in the network world such as the offender of the Akihabara incident It was a tragedy caused by the distorted use of digital communications In the Invisible City I insisted on the importance of having a place where people interact in person when digital communi cations would be infinitely advanced Named as a place for live interaction it was given the highest place and consid ered as the most important element in a city Whatever changes may occur in the 8 GK Report No 20 future there would be no city occupied by cyborgs wearing headgear with antennae and armed with wearable computers It may be because our inner nature hidden in our bodies refuses to let that happen When thinking about communication we cannot exclude intangible digital commu nication At the same time we must not forget the value of tangible communica tion This is an innate human desire as living matter which consequently brings peace of mind Considering the future of tools and instruments this physical sense will have greater importance Kazuo Tanaka president GK Design Group Mass scenery FREE o dSCIBHNZ23Z 5L 265
78. s commissioned to develop and fabricate Sound and Word Stamps as one of its exhibits The Sound and Word Stamps help visitors understand the relations between sounds and words through playing with them When a single stamp or a number of sound stamps combined from among the 36 different stamps are pressed on the table a sound comes out according to the combination and the order of pressing sound stamps It can produce sounds of not only Japanese but also other languages Hiragana from sound stamps Every stamp alphabet and phonetic sign has its own sound and concave and convex parts on the sides When two sounds are 16 GK Report No 20 combined with the concave and convex sides they become a Hiragana Every Hiragana in Japanese is a single character but the sound of each character consists of two phonemes a vowel and a consonant except for a i u e and o For example is a composite of k and a Repeated two letter words The system can repeat two letter words automatically so that interesting words can be made which are often found in Japanese mimetic or onomatopoeic words The meaning usage and illustration of the word are seen in the visual display screen For example when sa and ra stamps are pressed a word sara appears followed by sara sara meaning babbling bickering dry smooth etc Visitors will learn that words from the same phoneme evolve to have different
79. t Toshima Houjin kai Outline Design competition for the Toshima Houjin kai office building GK won the grand prix for its sustainable building plan introducing a metabolic structure Its estimated completion is in April 2011 2010 KH i 201 0 1958 GK E259 253 N EX Blue Ribbon Award 2010 by the Japan Railfan Club The Japan Railfan Club selected the Narita Express N Ex E259 series of trains of East Japan Railway Company as its Blue Ribbon Award established 1958 winner for 2010 GK
80. t Landscape Design Shenzhen city Baoan qu Planning Bureau Guangdong China HB E300 Resort Hybrid Train East Japan Railway Company Power Yiile ELIIY Power Co Ltd Formio Pico Series Sanyei Corporation Ueno Gakuen Ishibashi Memorial Hall Ueno Gakuen Exhibition Half a Century of Motorbike Designs Challenging Jumps from Hamamatsu to the World by Suzuki Honda and Yamaha Column Truth Goodness and Beauty of Design Kenji Ekuan D MU zxy uzac 7s vav tiu dEENNXIEIa EN LL ATP BRSANEEOSO09 57 5MS 0 DI MASSIF SEIPRA Sq 324 4 PR ICoRb 5172 f vo xD WAT MB SCC Bee E
81. the 50th anniversary since then the symposium was held to review the conference and to examine the status of design in Japan today B GK P ROOM GK 1 P ROOM GK GK
82. this project This is included in the permanent exhibits We hope that many visitors will try the Word Stamps to enjoy the worlds of words and sounds Exhibition on the scene Interactive exhibitions have been on the increase recently However maybe because of Japanese being shy conversations among visitors such as How does it work It seems this works in this way Let me try Oh it s good hardly occur People tend to give a sidelong glance and imitate what others are doing In the Word Stamps exhibition it was observed that people gathered led by children and people with curiosity and timidly attempted to play with the stamps How far should we give instructions on how to play There are many grownups who cannot handle any devices without looking at the instructions But we wanted to give informa tion just on initial steps and have visitors discover ways to handle it after trying many ways on their own If we provide too many ideas their creativity would be limited but if we provide too little information then they would pass by without showing interest Through this project we found difficulty in providing a well balanced amount of information We observed an impressive scene A little boy around two years old was playing with the Word Stamps with his parents He brought stamps one after another and stretched his hand to press them on the table and was excited to hear the sounds His father wanted to s
83. this project GK Sekkei GK Industrial Design and GK Design Soken Hiroshima were involved in the direction and Shimazu Environmental Graphics was responsible for graphic designs In addition the Sign Design Silver Award was given to the Signs for Oike dori Machikado Bicycle Parking Spaces photo 5 designed by GK Kyoto ian 2010 GK GK ST 2 0 220VR Z CE 6 i GK GK GK aN ILESA RELF Y GK
84. time and space Google has become the second god and the Internet has become an indispensable tool in our life People enjoy 3 D pictures at home and are able to have physical exercises through Wii Fit and other digital terminals The dream of GK Report No 20 7 gt Individual s imagined scenery gt Individual s spatial scenery w p 4o T gt Information devices becoming like accessories gt I insisted on the importance of having a place where people interact in person when digital communica tions would be infinitely advanced Named as a place for live interaction it was given the highest place and considered as the most important element in a city a TV telephone has come true with an iPhone4 personal mobile terminal Advancement for higher performance and smaller devices that peo
85. tp www gk design co jp GK Report No 20 Issued November 2010 Publisher Kazuo Tanaka Executive Editor Kozo Yamada Isao Tezuka Chief Editor Tadashi Matsumoto Editor Ayumi Nanjo Translator Chine Hayashi Published by GK Design Group Inc 3 30 14 Takada Toshima ku Tokyo 171 0033 Japan Phone 481 3 3983 4131 Fax 81 3 3985 7780 URL http www gk design co p Printed by Takayama Inc
86. ui MEMORIAL HALL I 3 003 YAMAHA_VMAX GK Atsushi Ichijo vice president of GK Dynamics who was responsible for the design of YAMAHA VMAX gave a lecture at the lecture meeting Column PFF YABE ZAE SE 19 FTPD Da mc ew a
87. use we have a belief that we can communicate with objects we can use objects to express our minds As such we need to establish a new relationship between human minds and object minds In this process we will find the essence of making things to reply to the question of what should we make What we need is to keep asking and giving answers to what are really useful things for people and Are we producing things that are useful to people on the preconditions to fulfill functional needs and to enhance aesthetic quality Kenji Ekuan chairperson GK Design Group GK Report No 20 b 27 GK ID GK GK GK
88. yoto GK Kyoto designed its illuminations signs bus stops and pavement and the construction was completed in 2002 This project was to add pay parking spaces for 400 bicycles in the plantation belts along the both sides of the street Following the design concept of Oike dori street Roads Gardens and Stages we designed bicycle racks covers for calculators and fences between footpaths We mainly applied linear designs to allow a better view over the spece so that it is integrated with the streetscape By showing orderly parked bicycles instead of covering them we intended that the parking space itself would act as a sign GK Meli GK

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