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2. SR Inc SR Inc Shared Researcnh
3. SR 59075 796 10 1496 A Shared Queseuch b http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved ON Shared csearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 SR
4. 2008 3 2008 3 2008 3 2013 5
5. SR 2013 5 2008 2012
6. mio 1
7. 97 28 3 52 48 3 1 9 A 409 14 26 2 7 53 3
8. Weaknesses 1 SR
9. 35 21 7 19 27 19 9 0 1 3 7 75 6 3 75 5
10. TOKAI
11. 2008 3 ADOI 2012 3 2011 3 a 9 Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 3 3 2012 3
12. 7 2 2 1 152 sanrio vivitix HARAJUKU SanrioTown 7 20 50 452 7 7 8 149018 9 36
13. 1009 a gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved wv 8136 SR Research Report 2013 12 5 2007 3 2008 3 2009 3 2010 3 2011
14. 1980 7 a gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved e E gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 03 3779 8111 1949 4 23 HP http www sanrio co jp corporate index html TIR IR 45 3 96 10 8 96 24 1 6 9 906 12 9 96 2013 3 Xt it
15. gt Shared Research http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved i 8136 SR Research Report 2013 12 5 A
16. 56 IB 60 99 27 99 53 28 0 a 9 Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 2011 12 3
17. 26 33 0 10 75 3 13 19 096018 3 25 2 5 33 4 2 38 1 3 133 3 2 127 4 4 28 3 2 41 6 Li amp Fung Group KTL 1 3 USD 91 07 EUR 12
18. 2013 3 2015 3 188 204 13 6 67 2 4 5 76 202 210 SR 300 SR 57 57 9 900 80 2 155 230 x1 000 000
19. gt Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 2012 9 19 436 6 619 34 1 4 8 12 920 1 902 14 7 10 22 5 825 722 12 4 8 17 3 252 937 28 8 7 15 845 216 25 6 14 30 42 278 9 964 23 6 3 13 1955 1971 amp
20. 2011 SR 2012 1 KT KT 2012 2
21. 2 2 1 5 2014 3 135 7 7 1 70 45 45 796 31 796 gt Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 2011 5 2015 3 210 204 6 75 2013 3 202
22. MSD BB ER SR ER SHO BI MPN UFJ SR 6 2013 3 93 9
23. 100 0 90 0 80 0 70 0 60 0 50 0 40 0 30 0 20 0 aceto 10 096 SoS S S d R go E E E E amp S g e g kd SR HAN cB 70 0 60 0 50 0 40 0 30 0 20 0 10 0 S N ha sR y y 800 350 2013 3 H amp M Fashion Lab Smoby toys EVY AGE Group Grendene Ken Shing Sang Chyuan Haushin Panini C amp A
24. 45 900 ni 1 18 RAE 4 400 A PA 12 17 m 4 000 4 11 3 300 3 2013 3 4 274 1 748 1 702 824 2013 7 JA
25. 16 1 2014 3 EUR GBP USD CNY KRW TWD HKD 2013 3 103 25 126 81 79 33 12 70 0 071 2 70 10 30 2014 3 124 21 146 15 94 57 15 30 0 086 3 20 12 19 1 10 5 0 2 20 2 15 1 2 387 2 51 1 27 6 SR 2013 11 1 98 1 133
26. 2013 3 DENTE ESE EEEE EOE EEEE EAA ARAE a L Shared csearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 2011 2013 3 150 200 2012
27. a gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved wv 8136 SR Research Report 2013 12 5 License Global Magazine 2011 License Global Magazine Top 125 Global Licensors 125 X 1 920 4 4 10 978 519 50 2 6 8 2013 Top 150 Global Licensors 8 6
28. 13 3 2Q 17 220 4 1 11 723 0 7 68 1 7 335 1 8 42 6 4 388 1 28 25 5 4 643 14 18 27 0 2 678 0 7 15 6 3Q 21 435 3 6 13 670 1 2 63 8 7 286 TAN 34 0 6 384 685 29 8 5 749 6 1 26 8 3 663 36 6 17 1 4Q 18 703 1 6 12 856 955 68 7 7 537 59 40 3 5 318 15 0 28 4 4 958 15 0 26 5 3 282 7 9 17 5 1Q 17 242 22 11 957 6 7 69 3 7 278 26 42 2 4 678 13 9 27 1 4 133 3 8 24 0 2 635 9 5 15 3 Shared 14 3 14 3 2Q 3Q 4Q 17 674 95 4 36 600 265 12 930 10 3 73 2 7 851 70 44 4 5 079 107 2 9 100 15 7 28 7 4 915 99 4 9 100 5 98 27 8 3 214 110 4 5 300 20 0 18 2 jesearch ad http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 2013 3 1 2 1 632 1 3 975 4 1 1 461 1 872 2014 3 2 3 4
29. Koli 18 69 8136 SR Research Report 2013 12 5 2013 3 7 096 10 9 SR 2009 3 2007 3 2008 3 2009 3 2010 3 2011 3 2012 3 2013 3 2014 3 30 904 28 379 9 172 8 463 9 796 10 714 9 590 9 007 8377 7443 6 835 5 901 6 561 7 150 6 754 6 312 SR 2009 3 2013 3
30. 2011 2012 CEA 2011 2012 5 875 6 127 22 940 6218 8368 127 799 X ABE 26 3 26 7 4 95 6 55 Australian Bureau of Statistics SR 5 2012 10 6 500 HA E Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 4o 69 rd 8136 SR Research Report 2013 12 5 T T T 0 2 3 6 7 9 10 12 13 15 16 18 19 22 23 29 30 39 63
31. 2013 10 31 2014 3 2 2014 3 2 E gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved wv 8136 SR Research Report 2013 12 5 2013 8 13 2014 3 1 2014 3 1 3 amp YoY YoY RER YoY YoY YoY YoY 1Q 16 875 32 11 205 44 66 4 7 097 4 9 42 1 4 108 E 24 3 4 296 11 1 25 5 2 913 1 7 17 3 SR
32. 159 5 29 2013 7 20 Sanrio Town 8136 SR Research Report 2013 12 5 28 12 7 14 E 17 6 15 5 10 09
33. 2014 3 2007 3 2008 3 2009 3 2010 3 2011 3 _ 2012 3 2013 3 2014 3 27 519 26 197 25 881 25 405 24 237 21 749 21 231 21 709 1 139 1 157 1 482 1 531 1 453 1 736 2 087 2 224 4 1 4 4 5 7 6 0 6 0 8 0 9 8 10 2 SR esearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved a 1 Shared esearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 ze TTE SR Research Report 2013 12 5
34. 2007 m mE RS m m 2008 2009 2010 0 20 40 60 80 100 CharaBiz DATA2011 2012 6 362 12 6 2011 2012 Shared M lesearch http www sharedresearch jp Copyright C 2013 Shared Research Inc
35. SR 40 SR 2015 3 SR
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37. 2012 2 Li amp Fung Group KTL 71 4 8 22 14 8 3 1 9 USD 79 08 EUR 101 77 3 2012 11 2012 1 1 2013 3 1 95 25 20 45 40 2013 3 2
38. 8136 SR Research Report 2013 12 5 2007 3 57 2013 3 31 2 o 2009 3 131 102 HA 56 63 2014 3 gt Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013
39. 9 5 60 12 5 Am SR
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50. ma Hx 4 2013 6 1 284 721 43 9 6 832 FA 2013 3 141 8603 1 11 1 1 1982 4 23 3 IR http www sanrio co jp corporate ir index html IR 89 065 FHR 10 000 Sanrio Inc Sanrio GmbH Mr Men Ltd 2013 3 2013 3 UFJ 68 69 8136 SR Research Report 2013 12 5
51. 1973 6 TOC 1 1973 10 1974 amp 1974 12 Sanrio Film Corporation of America Sanrio Inc 1974 12 1975 3 1 1975 4 1975 8 1 1975 1976 4 1978 4 1978 7 1980 5
52. KTL 209 1 6 A USD 94 57 EUR 124 21 7 12 10 3 2014 40 40 10 25 70 2014 3 OO 8136 SR Research Report a 9 Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136
53. 8 5 61 3 0 33 2 1 19 2 3 72 18 7 39 a 9 Shared esearch T http www sharedresearch jp Copyright
54. 2010 3 KPI Key Performance Indicator KPI 2012 3 7 2009 2008 amp 64 190 25 59 2013 3
55. 409 1 9 Lion O 10 11 The Adventures of Milo and Otis 12 YouTube 13 14 15 16
56. 2012 2011 37 19 2010 1 2 2005 2006 2007 2008 2009 2010 2011 2012 1 747 171 2 117 325 2 600 694 2 382 397 1 586 772 2 439 816 1 658 073 2 044 249 2 3 1 385 225 1 024 292 1 274 612 1 309 121 1 390 228 1 268 278 508 691 993 974 1 466 688 2 0 i 2 439 il 298 810 352 265 432 042 550 192 449 568 364 865 481 704 7 1 120 238 125 704 89 532 82 177 177 541 214 881 144 969 260 859 11 7 94 161 115 870 167 481 191 881 145 224 180 960 111 354 142 255 6 1 78 173 85 627 151 860 167 894 89 509 114 519 81 516 130 288 7 6 58 974 59 911 64 178 66 593 63 617 80 632 61 911 101 498 8 1 58 572 62 505 67 583 67 323 58 918 66 819 59 354 69 097 2 4 SR http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5
57. lesearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 1980 1990 1990 2 000 2003 3 152 2004 174 35 2005 3 195 5 200 2000 2010 3 2013 3 260
58. 8 Walmart Target 40 40 7 N M gt 2012 1 KT KT KT2
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60. 2010 E 2012 2012 a 9 Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved Shared Hy 8136 SR Research Report 2013 12 5 2007 3 2008 3 2009 3 2010 3 2011 3 2012 3 2013 3 311 271 271 261 232 216 209 162 147 140 139 124 109 107 149 124 131 122 108 107 102 1 202 1 145 1 140 1 133 1 122 985 929 75 56 56 56 62 63 63 988 1 004 1 005 998 997 861 807 139 85 79 79 63 61 59 1 465 1 416 1 411 1 394 1 354 1 201 1 138 SR
61. 1952 1976 1982 1949 FEEN f UFJ 2000 6 M 66 69 8136 SR Research Report 2013 12 5 2002 1949 1974 1990 2006 1974 1997 2008 2013 4
62. 4 10 12 429 46 2 21 30 9 10 46 8 2012 2 Li amp Fung Group KTL 96 8 1 29 3 8 DE e 1 H 12 A USD 79 93 79 62 EUR 103 25 110 95 2012
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67. 2008 2001 2004 25 2011 12 Mister Men Chorion 1971 86 15
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72. 1970 1980 1990 1993 100 2013 5
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81. GR Sanrio G m b H 1982 4 1984 1 1985 10 1 1987 1 1987 1 1988 10 GR 1990 4 1990 12 1991 4 1994 5 a gt Shared Wesearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved r 64 69
82. 0 20 40 60 80 EPM Communications Inc SR x 2009 100 B TV moth o TV http www sharedresearch jp Copyright C 2013 Shared Research In c All Rights Reserved 8136 SR Research Report 2013 12 5 2009 TV 60 80 100 0 20 40 EPM Communications Inc SR
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86. SAKAR FAB Malharia Cristina R Ei C China Merchant Meters bonwe Chow Tai Fuk 8136 SR Research Report 2013 12 5 2009 3 2010 3 _ 2011 3 2012 3 2013 3 2014 3 12 143 16 464 20 841 18 348 13 301 13 864 Mr Men 699 728 5 673 6 733 8 205 10 857 14 220 15 977 905 1 426 1 796 1 611 2 108 2 542 6 403 7 890 8 919 8 906 9 624 12 665 3 696 5 386 5 688 5 325 5 410 7 423 1 269 1 340 1 433 1 558 1 636 1 935 655 404 645 592 939 1 472 783 726 1 073 1 404 1 546 1 835 25 119 32 413 39 425 39 725 39 892 45 696 2009 3 2010 3 _ 2011 3 2012 3 2013 3 2014 3 5 107 8 203 11 165 9 914 7 016 7 246 Mr Men 231 90 1 835 2 326 2 698 5 184 7 579 8 036 455 763 704 748 1 098 1 265 1 638 1 265 2 294 2 746 2 993 4 395 673 610 992 1 146 1 388 1 833 271 221 404 525 593 806 376 160 380 370 319 680 318 253 519 705 830 1 076 9 042 12 484 16 482 18 182 18 886 20 926
87. 1984 1984 1984 a Shared esearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 1990 2000 1990 2000 1990 2000 1990 2000 b Y 1990 2000 ter 1990 ROBOWGN 2000 i 1990 2000 1991 _ 2001 1991 2001 1991 2001 1991 2001 1991 2002 1992 2002 1992 2002
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90. 30 1 98 2013 7 2014 a 9 Shared esearch T http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 Mr Men Mr Happ SR Shared esearch http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 1970 1980 amp 1974 1985 1974 1985 1974 1985
91. 8136 SR Research Report 2013 12 5 2001 9 2008 5 2008 2009 7 2011 5 2011 12 Mr Men 2012 1 KT KT Es 2013 7 amp 2012 10 2012 10 30 2013 3 2 2012 3 31
92. 19 109 17 636 21 425 17 112 11 852 196 227 177 169 217 677 1 136 1 000 859 1 168 370 365 370 370 395 105 118 62 68 49 4 052 5 009 5 155 5 562 6 715 30 962 32 223 34 755 28 626 24 879 12 734 13 378 10 508 13 544 14 261 304 263 290 328 477 6 884 6 963 6 779 6 286 6 011 1 356 1 341 2 138 2 885 2 814 21 278 21 945 19 715 23 043 23 563 31 843 31 014 31 933 30 656 26 113 52 240 54 168 54 470 51 669 48 443 14 999 14 999 10 000 10 000 10 000 10 095 8 732 6 147 3 476 3 418 9 189 13 478 20 953 32 624 41 186 954 954 637 1 034 1 884 1 893 563 973 381 507 51 45 21 1 15 4 563 4 083 6 310 7 688 4 465 22 30 36 52 85 26 844 31 594 29 195 37 078 48 982 7 996 8 016 7 495 8 579 9 381 31 843 31 014 31 933 30 656 26 113 17 952 12 452 10 800 4 763 9 514 SR
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105. 1991 3 1980 2000 2003 3 152 2005 3 209 1990 2000 http www sharedresearch jp Copyright C 2013 Shared Research Inc All Rights Reserved 8136 SR Research Report 2013 12 5 09 3 10 3 11 3 12 3 13 3 72 122 69 977 71 203 73 826 74 700 69 767 73 875 76 624 74 954 74 233 3 3 5 6 7 6 1 5
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116. 2 7 8 6 9 8 9 2 67 2 66 1 66 6 71 3 69 2 70 1 14 432 14 823 29 255 15129 16 771 31 900 42 3 36 9 39 4 43 3 39 9 41 4 8 496 11 702 20 198 9 757 12 343 22 100 2 3 10 4 6 8 14 8 5 5 9 4 24 9 29 2 27 2 27 9 29 3 28 7 8 939 10 707 19 646 9 048 12 052 21 100 12 7 2 6 7 0 1 2 12 6 74 26 2 26 7 26 5 25 9 28 6 27 4 5 591 6 945 12 536 5 849 7 651 13 500 05 21 2 12 8 46 10 2 7 7 SR 2014 3 770 3 7 459 15 2 488 1 2 2014 3 221 9 49 215 14 09 6 56 19 64 4 0
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118. 1 0 2013 3 2011 3 500 1927 1949 1958 1973
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