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1. Supporting the healthy upbringing of young people Response to major disasters measures against harmful information etc See 3 Material Issue 3 AeA 4 Material Issue 4 HIRE RE AOU SEEAMORMICKSEHNHOSEZORR Reducing the environmental impact of products and services 2 Material Issues REL els o C AD EH e SENG IMB CADE e KRM S OMI Vitalizing the Company by developing a diverse workforce e SAIN YF1 Diversity amp Inclusion e D 7 347 INDYA_ Work life balance e DFAE An aging society with a low birthrate e HAZE Worker safety and health e BMWA ARIE Reducing waste and shifting to recycling KDDID RUA CLISHtASORE Social Issues that KDDI Addresses EMER Earthquake recovery eck Ek An R SABEEe Developing country issues femerenemea aee feel eleeelee EE gt poverty refugees famine etc FRM MRORMOOCSR RE S CSR issues related to sustained growth High KDDI CORPORATION Corporate Profile 2013 2014 26 TNCOALZTF IMILI OSCED ORM NOR Biel C Striving to Be a Company that All Stakeholders Can Trust KDDIId FTNCOAZTF IMILS OBCEM SMUCRIFORRS BL COM RD Lec EAS CAIFAUIETE lt TED ORI ERRARE 571 SHARIR lt lt UR EO SERS RMUHY Z ID CET KDDI strives to be a company that all stakeholders can trust To this end we create environments so that all customers can use information and telecommunications services safely and securely and conduct a host of efforts to conserve the glob
2. 220 F YTF Sinz 5 ENA XIE PYTT AIA PA FEER pp E EETL KIZ Handset equipped with two antennas YY Reception status transmitted from each handset sing eight WHA BAD VY TY ae FAY Y at base stations Reduced inter ference when ransmitting signals pe ie doi aa of HTA YY ti AICSBEEN TVS vy HESS Increased communications capacity I 7y HTPLN Single core optical fiber VILFAPY HIP TIN Multicore optical fiber Approximately 10 times the encryption decryption speed a AES and other general methods gogok ELE AES TREO MBIEFZ KCipher 2 5 4 000 Mbps A IN N4F EYI VAURA AT FIVNAEVay A N NA CAYO EaR Re Pe EE LC BFC IRS FOO SBT Sib EOSIN EL CATV HE ZED TOPAR RI HR CMD CMWLELT MOE Ma N C Ik HDTV taikS SOC 1 FU RIL 4K IK OOIEZF VAIL BK IARSDOCS F VY RID Gat SF vURILOMAD UB oe OIL ERAKOW D Ove CS MRO AR DAD RECS Advanced MIMO xiii ECMA AIO MIT CEAO YTT eis BADE ABST 9e FIGKSIMIMO Multiple Inout Multiple Output J RR Cicer MFO BAO imARICT S Biko OB PADRE BEW DRED DUELICD ARAD oS Fy RICCO Re HEL CT 4 RNWwIFSCEC BtheAlpsor IK SRO Ae MSL RAAF FAR 28 LTE IC NCH 3 SSOSTECMALELIZo VIVDFAPHIPA IMDA HIPAA IN1IC7 OOSEO BE I7 eH TE CHILI PA NESSES ALY t FION FRNA RRI CHILE LIE We IPI NTI Eoy ENDL NS ANES CPA CLEVES CN ZIRC EZTEIAK WERNO Pha mA CIN bc KESE EDA POR CARANS DIRAETTIISNO
3. 9 1 fe CAIRO BES RAARO CE SU EAGS Jo KSA rast KSASREShRI0 EZ ld Sis D DIED WICC URI DSL TS AARRE EF Cb SBE Ar CHSU EACD Ki COLEKEWAT E RECCKIDP SUCKED KEWA PUG au xh JAVECHADOSBRCKMTFICCHHLCUES SEH L CEWNDERICHAICU EXZDBREEDCUSET RRRA Emergency Rapid Mail KERGER Disaster Message Board KSASRESEIIT EZ Disaster Voice Messaging Service e XC KSHFE Disaster Evacuation Navi Peace of Mind for Children and Seniors Security Navi offers a range of functions to help protect children and seniors For example the service uses a phone s GPS function to quickly search for and determine a phone s location through Search now and Tracking to determine the path to the desired location au also provides numerous other services to protect the safety and security of children and seniors who use mobile phones and smartphones These include the mamorino3 junior security mobile phone which has a GPS security buzzer and is compatible with the COCOSECOM EZs location express service Safety Access a filtering service compatible with children s models that blocks access to sites with harmful content Charge Safety Service which requires guardian approval of usage charges and Teens Mode which limits functions to prevent users from becoming embroiled in trouble For smartphones this service uses Safety Access function limiters Thorough Support via Disaster
4. hI4 YDP 34 JAI AIMcCAve1IAZBBOURRTIES T F Z XYP PHSB PT AICTIEDURUEED IL REMO DEBE SIBSRLICET IL KAE YFU BERCE OB HHSZRRLIEET IL MOTO COEUP TI PFEUT 4 IBRLIEETILIEE MED INSAZAY hI4Ave CAR ROERE CEFIRE ZRA CHAUZIR KJEDA h PEPP AOE E TAAI ENEN PItTU lau 1 collection B5 A HTCJOne Xperia UL ALE LI HTL22 SOL22 a e IPVYRDOAI A ILe F auDITFLvk STIs CY RAD HS Po PACA cies a a3 F VaVAIAIVEZSK5SLTVNET auMiPady HER T4ATUA GZO BBO AQUOS PAD ld SBE A4G LTE amp Wi Fi OXIA IGL SERA 75Mbps Ome SPKLDSIED FOUYVTICKU 4G IEDR RAEcSA FAD 3G ARYKI Te MO RE CHACEKS PyINACHKeRB ETA NA CRBeARS auUAYV BNACT heELB BE AES CAD IA DASA ILDAEBRUPGUVCEITET AQUOS PAD SHT21 aL dd SE BRIC au Oise Hess LIDCHET CHVEMSRLGESMIITG ST T HSS E N 4 UWi FiJ L 9 Wi Fi WALKER WIMAX HWD 13 amp SERA 4OMbps O WiMAX ITZA RRE E TUP OR 3GRSICHID ASB WyTU ORBECWIMAGHIE BAK 6 5 REO Eine BeSIRLE Loo TYI DAR IL Ls PHOTO U2 SPO3 Ik HEAR Bad P VWI PS xX L GKSIEF CSSA DLE CH tababe FRED BEL CWNET oD 5ST TI YVEBSMSIBMC DSMST l Wi Fi WALKER A ADS aula FLL TAIL DA CHERLES WiMAX TiOS TiPhone iPad kApple Inc DARA RE clk CS Phone titilik P4ARVRRAUMOST CY AIHBIOSEACNTHET The Essence of au au Smartphones au provides iPhone and a host of Android smartphone handsets so customers are sure to find a model that suits their lifestyle We offer sma
5. provides total support for business startups by assisting the introduction of IT and OA systems and linking to other SmaBI services In addition we have begun offering marketing support services that make use of Google AdWords Google s search linked advertising and Rakuten Smart Pay which facilitates credit card settlements by using specialized card readers for smartphones In these ways we are augmenting our systems for contributing to the business success of our customers KDDI CORPORATION Corporate Profile 2013 2014 22 fbo T7O NbLA F7O NbICcTYUa Yyay More Global Global ICT Solutions HAOHRSEIEO NT ALY EL CEBLCERRBCIING Sous k7O V bICTYUa YayYPFO N LAYYa Vo EASEELCWNES Leveraging the expertise we have accumulated as a pioneer in Japanese international telecommunications we offer high quality global ICT solutions and global consumer services KDDIOZO VIbICTYUa yay tHABCHITAEU MS HC RYRKI T7 C100 FHA SMR E IP VPN PARAI DRAYhKO EAZREDORYEID TIDI EZA TELEHOUSE FOYROF JReYI 7a0RG EL Z PO NVIRFELAYFIV Yavig E S BRCO ANERE M KLUCWEKS YFA DMXF J JOVY APCDNetworkseEgDE TH 60M RE RRBLCNEKS ASME OE HOSEI rY I II EMAAR SE E FimemaO70 vvICTYVUa VERA CMFL TWEET KDDISeyy HROFT IVYI TDIYE ITELEHOUSE TELEHOUSE lk HROOSBERCEDSRECU EAZRS YS lt athick NCS KDDIODFO NLF IRUI TFSy KE HAZ SOUR 24 rh 46 MaC FOLTER Ae BMS SREOSD
6. BARES SlauzZVNABRS CUESTA RAEE Elec KURWUD EASAIUEIP CUES au Smart Pass has evolved significantly We disseminate spe cial members only information and offer closely tailored lifestyle content on a daily basis transmitted in a timeline style format We will transform the everyday into something simple yet amazing Each month we convene an au Sumapasu General Meeting where we solicit customers opinions using this information to create even better services CECKRIVT YY IF Expanding Various Content Tots ek Lifestyle information cee Requests EES au Sumapasu General Meeting HlliauzAV kK VA New au Smart Pass KDDI CORPORATION Corporate Profile 2013 2014 6 for Consumers HESLU BH K New Freedom CHEEBA AVY KIZVEPCPTVE TAREA ART IT AVE JORUR BULENO ERD au NZRD GESLUEH CT We open up the world s communication vistas allowing customers to chart their courses without concern for whether they are at home or on the road or using a smartphone PC or television au calls this new freedom KDI B GLO S10 ON un lols NEE O 13 2014 FFD OS UCR A Making the Shift from Owning to Mastering Our Products BE DD AY hI4Y CivESBSUeRLC BAC au DII YP YAICETABRUDMAOSNTWET The au lineup is designed to provide smartphones that make life more enjoyable and convenient for everyone aUDCRDY khi _au DAVY hKI4y au7 amp 5 iPhone P 276 Android AVY
7. SS CO 3 236kgl amp A MY AIVYE Sy Y COS BU TA TERA RAARABK ERR RM EANILYy bel REE RRLCWET CO J ore se 3 236kg of CO2 emitted when printing and distributing copies of Corporate Profile 2013 2014 is offset through the Carbon Offset Japan program and the Domestic Credit Utilization Scheme for Supporting Recovery from the Great East Japan Earthquake is employed to support quake stricken regions a ARZI auVayTRE CHINANCMSBERN Z a Ta e a ale aniation Google eed Google a ld ees me z a KISSER CT Windows Windows8 l amp XE Microsoft CorporationDKHSBKOCOHORICHIFSSRBRECISE CD lt 51 KDD ERAR AHLT i l COS HTC JJIFHTC Corporation DER CIt Siete CT Xperia Ik Sony Mobile Communications AB DARRAI IJA R mite CT AQUOS OF TAQUOS IGZO Iki 7 PRABSAORRECFSIRBE CT NA EY av ld AAAA NHK LY VIPUYPU EFAOSRER CST WIMAX Ik WIMAX I4 DSHOBRECSSRERCT Wi Fi WPA2 I amp Wi Fi Alliance DEER Co dic lk RREY Sa Vy9IL VITA YAY OSRARCS VEGETABLE 4 VFICSENSRSRCEHROBAIO Be ADH OIL INK RBCORMMERCRALIC VEAEALCWES Smart Value is a registered trademark of EMC Co Ltd Android Google and GoogleAdWords are trademarks or registered trademarks of Google Inc Windows Windows8 are trademarks or registered trademarks of Microsoft Corporation HTC J is a trademark or registered TR DELKAEDs BER RSRD HR KARL trademark of HTC Corpration Xperia is a
8. Smart Support Center en l AV R b f SmartPhone onsite support pa AVHBMLLY IIL SmartPhone rental and trial HTE SBERBVCHlBDALAI Peace of Mind for Children and Seniors Zusec WebIr4ILDIVIT Security Navi Web filtering He Zh cz s Zu PICA for Android Charge Safety Service Safety Access For Android a F4 YRE K ZUP IEA ioios Teens Mode Safety Access For iOS BWPIVAY EA FN Safety Access Service KiaT LED SALA KSHblDALA Peace of Mind Even in Times of Trouble Peace of Mind in the Event of Disaster ZUCFIVFTINYD ZUOVYVID EA Anshin Security Pack Security Lock Service J I7TRCTHMD EA Bh7 971T0R RIDALIE Keitai Search Service Keitai Guarantee Service Plus LTE J hY Rh auY FD AIE Eza ie da O N a aE au Address Book Keitai Guarantee Service Plus A Remort Support BFCE SEBVICSE ISALA ZDF EK GPSHEREIC KH ENTUTE 1H CS PEAT eS C CHERS C amp S WET CUO F RAED Hk CORR KEES IDX CAMS S PEDBUD FIBREC BT SRED FS Wm ATOSRIGRAEZISR GPSHILIT cCHRATT FAIIAIARIAEZs OM LERDY ALY T I 4 mamor ino3 BFAD CHAD CAH SIRADLPIVGA EDOVIG JII LI VYTH ER RDI ECA WANE REG APR OLS EZDI e BPARDTIVIC AE IAK NAL KS HERE il BR CES T4 VAE RB BE auld tE AV hIZVEHBEUDBFCEPHERU DZD ZLECATUES AXIY ARREA VIA CTART KSTRSLODUR k auld AMRKSRICLRE BHRAOIMR hKT SKSWART E Ave Cte L TUK RRR IL Id ARTO CET S SASH RE PE RBs BAA EET So KS RB leot ZADAR RE aUAZY RKI4Y aut
9. Support Site bizYou is a website created to support small and medium sized corporate customers who are striving to succeed in the online busi ness arena The site offers cutting edge business information web site development expertise and facilitates communications among its users We are increasing the site s content such as through the addition of a shopping site that centers on gifts appropriate for business settings and a site offering management advisory services We have also formed an alliance with Minna no Business Online Google s project that promotes the use of ICT in business through the creation of websites for small and medium sized corporate cus tomers In combination with this project we support the online businesses of small and medium sized corporate customers intro duce diverse information products and services and contribute to regional develooment and business expansion Enhancing Our Lineup of Services for Small and Medium Sized Businesses KDDI is expanding its offerings of services that provide business sup port for small and medium sized corporate customers Through an alliance with DREAMGATE Japan s largest business startup sup port platform we offer the SmaBl business startup and manage ment advisory service which automatically creates necessary legal documents ranging from a company s articles of incorporation to personnel administration forms KDDI Matomete Office
10. and delivering applications to maintaining operations and monitor ing security We have recently opened TELEHOUSE data centers in Germany and Russia and are expanding our presence in Greater China including Hong Kong for Business KDDI OFO VILICT YVUa YaY KDDI s Global ICT Solutions aa a e t JAT LAITI UTJI Fee integration A TELEHOUSE ig aa y P7 erseas area network Baa YATFbLAYFIV Yay System integration la TELEHOUSE BALUPAYKI TJ Overseas area network Age KO mE et CE T7O IN bAykoU JIP EAZ KDDIId Am KB SOHKIPA IN AYED 7eBEglc 150 LL EOR PHRA BEE Y hHVABIO N L AYRD DG EASEELCUART HPR LEOR BERRO LY P IU KOS BIE RIOD AUEICKYU AYRD T ORIEL CWS HWA C OD VOR rbapeiSs Seo OUATVDOILCRECABBIYVIUY PUPIL 94 LAA AS Z REED DBR ATS C CHALE 10GbpsRRO KE Ae PUP INV IAVILUY TIA BK lee MHRA 20Tbps O Unity 7 T IL WABS28Tbps CHA CRM AIRS CRE RAHO TILAYKI TD ZRAL ATA BEEOZYKJI 7AA RLTURT ACE MRO MPIC EIT FO NbIYyYa YEVAR KDDI EN CSch Bid TUI RAYROS INDE Bec MRT BORMIBZIED CUKT IC SRAREME DHCD U7 OF BE HR LACORS RAD KOK OBRHBORMBICTAZANTHWERST PELT EYT LO MobiCom Tik 1996 HICH HBidBICEAL MERRNI PA ACCT AROARCREICS SULT ELI COR HE MobiComld AE CYL i50 amp as ONO HSS REIMRULCWAS KK BEIT On ORMBEROAXICAIF MVNO Locus Telecommunications ABUT EUP ST US Bad CAD REED CUA JO NLAYRI T Global Network JIA ky TTT RH One s
11. bO CECY KDDIDDOENAZKeRLE KDDID14 OY 94 EHESPHAL ALERTO EAE IUCHKLIVA KDDI SSO SBS SHB CRHOACICRH Z ILD SEU KEE BBIFLCKUVED Skeb SCEDRDS WCSBCCHRAZBRUABLETES 2013 7H Rangt BP 45 Greeting In the Japanese communications market smartphones and other smart devices are being adopted at an increasingly rapid rate and the speed of au 4G LTE and other networks is accelerating As a result customers are able to enjoy attractive content even more conveniently on diverse devices At the same time all mobile telecommunications carriers face the issue of responding efficiently to growing mobile traffic effi ciently It is difficult for carriers to differentiate themselves on the basis of handsets and networks and the competitive environment is entering a new phase KDDI is addressing these changes in its operating environment with business strategies centered on its 3M Strategy which leverages the strength the Company derives from operating both mobile and fixed line networks We began full scale implementa tion of the 3M Strategy in the year ended March 31 2013 which we positioned as the year for growth to start As the first element of the 3M Strategy we introduced the Smart Pass Concept based on which we began offering au Smart Value and au Smart Pass in 2012 In both the mobile and FTTH service areas existing customers and new subscribers alike have given au Smart Val
12. devices Using this service in conjunction with the Smart TV Stick allows videos to be enjoyed on large television screens In addition to our unlimited access offering we provide a pay per view lineup Subscribers can use a monthly ticket to quickly check on the newest videos they have been wanting to see Video Pass gives subscribers the option of entertainment that is unrestricted by time and location for example watching the first part of a video on a smartphone while out and about and viewing the remainder at home BROHSESMBEEE _SENAZ auAV hI4 VAER eA SYA A863 1555 Re A C SEBERT pV RIP BENBOY Yv LHS F EACT RAD J POPD SIRO LOEYKHEC HEA Vy VIDD BRE 100F v VRID EBA TE BLAIR F PUR LIB UeVILD FR b ReERLC BAIA OBRMBITS V4 SvIAIBE SE TASR Dort R OHAL CHE LAD Ke She HCA ERERBSGYSFvyhNC ZS SRREICKU BRAS 5 DIGNS ESEL KER D CHEHRLKG iPhone iPadiglIOU EAteHEDH 2013 1 AD SEM SKRODS EEGKUH BKK BRUPUICHITFOKSICRVELTE SIENA E lt kMOBREDWAE IVINA A2590 A fA CI Syv7 Ps SDTKANIL RABY M a SRREGCCKCERY LOBSTER ro Mes At CABIN LIED TAILED CHETCH CECKBTNAACS KLOSBFSRI EAM DPYINA CS MICATK EE fe 1 MEHLUSA VP SAIL EBA GC 654A iPhone iPad CHBRLIWVEKTIES KEOHAUN HS LBS Ei TYI VZ TDL THL ZJ JYJK GATO Gis EA 7 YINA ERD DANERA EE IKDDI Labo KDDII FO VLI CRAS SSNS YI Ryne AOS UMS BREROICBL ER LYVVIP ergs TOTSL KDDIe Labo FYIR 2011 FICHE LELE APOAFIACEA BH CEt NEF AlT
13. electricity consumption and increasing our installation of tribrid base stations In addition to standard com mercial electricity these stations are capable of switching to solar and battery power depending on the time of day which reduces their annual CO2 emissions by 30 compared with conventional base stations Tribrid base stations are also designed to continue operating even in the event of a disaster related power outage As of March 31 2013 we had increased the number of these stations to 100 throughout Japan KDDI CORPORATION Corporate Profile 2013 2014 28 KESIRA Preparing for Disaster UDEOKMOPCSHS1YID es HS RECUCOMMeRELTHCEDI KDDIIS KS gt RAW RORIEZED TET 9 KDDI is reinforcing its disaster and emergency preparedness measures to fulfill its mission as a telecommunications company that provides social infrastructure under a variety of conditions KEELA m ee Bisel KDDI RSC RA CoB sx OTR IED CHET RAR Be BIRO COAMRKS Caz KDDIIFSA AIC 7 T IVEMEL HAERA 3 LLa LOWES iiai ti Atl RRCARO ie al Ose FUE Lic RHAABK Cl 2 lt O78 SiS S COP RL katts KOT TUYERE it fa OD ax ta Fs re BS ak W fey NYT U O 24 0b EEEL CT WET 2013F 3HRRE 2405 lib Ose T Licth ts amp id Sth ia k2 000 alCH ALTUET 24S REIS Wy FU WIRE LUI BlBl cMalstT KDDIId APURKSEEROMIRELUY BIBT CT SES KRIPALU HA ZIED CUES 6 WN LU Osea Say sl CHIR IS SRD ORECROKS BARRE FRA SROER EH P PANE OPA a th a O Acie DoB LL CWA Alc
14. reception status the new technology reduces interference when transmitting data from the base station This approach also boosts bandwidth efficiency to approximately three times that of LTE Multicore Optical Fiber Transmission Technology We have succeeded in the world s first transoce anic optical transmission trial using a new seven core optical fiber cable and optical amplifier Typically as the number of optical fiber cores increases signal leakage results in interference By minimizing this interference we succeeded in long distance transoceanic transmission and set a world record for the transmission capacity index which expresses the product of transmission volume and transmission distance at 177 pet abits per second kilometer KCipher 2 High Speed Encoding Algorithm We have developed a symmetric key encryption algo rithm that is designed to perform fast and lightweight data encryption and decryption in fields that require large amounts of processing with limited resources and that handle large data volumes such as in multimedia content distribution This algorithm conducts encryptior decryp tion 7 10 times faster than methods using the Advanced Encryption Standard AES specification In 2012 it was adopted as an international standard ISOAEC 18033 4 and in March 2013 it was selected as a government recommended electronic encryption method by the Ministry of Internal Affairs and Communications and the
15. registered trademark of Sony Mobile Communications AB IGZO AQUOS name and logo are trade i EDMI HE ALCWRS marks or registered trademarks of Sharp Corporation Hi Vision is a trademark of NHK Engineering Services Inc WiMAX is a trademark or regis YY f 0 m A 7 tered trademark of WiMAX Forum Wi Fi and WPA2 are registered trademarks of the Wi Fi Alliance ChakuUta is a trademark of Sony Music Printing Naturally Entertainment Inc Printed in Japan
16. 5S SSO Wi Fi RRACA RT 24 if 365HOWANLO stATROC E N ILD I DIAI4 JLeSBTUCT RRL 19 KDDI CORPORATION Corporate Profile 2013 2014 KDDI s New Cloud Based Infrastructure Service the KDDI Cloud Platform Service The KDDI Cloud Platform Service is a new cloud based infrastruc ture service that responds flexibly to a host of customer needs comprises highly reliable systems offering 99 99 uptime and is easily expandable Operating as a closed area intranet with a high capacity backbone and Internet connectivity as standard the service can be used as a public cloud or a private cloud according to a customer s requirements After initial setup customers can operate both virtual and dedicated servers easily as self portals Furthermore the service s backup function stores customer data at two domestic data center locations to prevent data from being lost in the event of disaster Our Highly Secure Wi Fi Service KDDI Business Secure Wi Fi Through KDDI Business Secure Wi Fi KDDI provides one stop Wi Fi services to customers who use the KDDI Wide Area Virtual Switch This service employs user device authentication functions using WPA2 Enterprise encryption to ensure robust security As a result a host of Wi Fi enabled devices have secure high speed intranet access By using a private cloud customers enjoy substan tially lower initial cost of introduction and inexpensive monthly fees on the latest models Cus
17. A LL SS eEBOWUGNS IZII yaY AN ZORE F CARAICAE aim OES BEDAR REl for Consumers Making Life More Enjoyable with Music Uta Pass Uta Pass is a social music service for au smartphones For 315 per month including tax subscribers have unlimited access to more than 100 music channels in a range of genres The service features Select Channels that play a wide variety of pre pro grammed music including the newest J pop to nostalgic top hits as well as My Mix that plays a customized selection of music based on a user s genre era and mood selections and suggests new music they may enjoy based on their preferences In addition the service has a function that allows multiple users in separate physical locations to enjoy chatting while listening to the same music simul taneously This provides a completely new way to experience and enjoy music We began offering this service for iPhone and iPad customers in January 2013 making it easier than ever for customers to enjoy music as part of their lives Providing Access to a World of Books Book Pass This service allows users to read all the e books they want for 590 per month including tax in genres ranging from comics to novels light novels guidebooks and photo collections Using this virtual bookshelf subscribers can enjoy e books on various devices when ever and wherever they like A la Carte Purchasing is also avail able for people who wis
18. APEC re Bad thea c eS Sax ia earl BECK LA COSBE 7 VikteO Rak FER DRL BEORE AIC Re ONAL BEDSOLUI E BITARTE JIA CU KIo M ES 6S ab ae ORARIE SNC ERRT OM ite KH 29 KDDI CORPORATION Corporate Profile 2013 2014 Building Telecommunications Facilities that are Resistant to Disasters KDDI is augmenting the ability of its telecommunications facilities to weather disasters In preparation for large scale earthquakes in the Tokai Tonankai and Nankai regions KDDI has erected a cable on the Sea of Japan side increasing its number of backbone routes in Japan from three to four We have also completed the setup of a dual facility monitoring system in Tokyo and Osaka As many of our base stations became inoperable as a result of power outages stem ming from the Great East Japan Earthquake we are installing tribrid base stations and extending base station battery life to 24 hours As of March 31 2013 we had increased to 2 000 the number of base stations with 24 hour batteries Photo 24 hour batteries Restoring Area Service Quickly KDDI is moving ahead with numerous measures to restore area service quickly in the event of a large scale disaster We are deploy ing mobile power supply vehicles and emergency power generators so they can quickly provide power to telecommunications facilities in disaster stricken areas and expanding the number of vehicle mounted base stations and movable base stations We are also developing shipboard
19. C AABIC S IIE IKII ERD BE HAICTHALICEIFOHKS RIAU N heCHEHLES au aims to provide optimal support so that all customers can use mobile phones and smartphones safely securely and conveniently ANS 4 TARRY h hau AY kKom k Bot EENT ELENERI DTE EL KABSBCACHBOLCaueCHALVCIEIFSOKS lauz xh Om h Glad BBCKEAOCHECRRU_ ERZ ACHA LOWES JauAVY RUMR KEYI Gla 24553658 BEF hPBSCKD SOR AIC Bid CARY T SICHSAL ARG Ko Bvel CnaR TERI AVM Hpi BBA BIICauUAN h 94 Ve BRMLULEITSIAY MAML YI ILI RE AY RI4 4YUYMDSOPBSCECH ZL TC BRLAUVEIITS 5 MEy QquAV KOR k LEG KST7ILERICHS BALAI auld AROF IIJ V EFAZRC ABUTS RT IAUGR KRPDAI T AVR IA SECO HESCHEMFORBNARESD EAGCT iPhone iPadbR lt W Ba ORT AKG ABE MAREORIDTILICEDNKEA B Ban 1 AC el I BORRAB B e 2 ALAC SmIFLES Ke BMOPFIAVF4 VwyTI lk STEFF WE A BHM PER OM ELD TILA Web RAR Web 71ILI VYT eINy7 VCC eH DTO Fi ChB RSICAV hIZ VEATCH VEIEIFSES b So m hUe Se 13 KDDI CORPORATION Corporate Profile 2013 2014 Offering Thorough Support for Life with Smartphones au Smart Support We have introduced au Smart Support to provide a number of services and privileges delivering peace of mind to au customers who have purchased smartphones but are unable to make full use of them or are uncertain whether they can use them properly Dedicated staff at the au Smart Support Center which is open aroun
20. CRR ES avax 177 XS EVR M gt km AERLE ERbe S77 ILDIUAL KCipher 2 BROMIECUY ACB lt OMIBERKD SNS SEP VIL F XT 47 AVF YY OBC SIE UbcTEXKBST JeERIDBICHU C F 9 OW SIE PICS ik BSICTA ae a ALCP AES RELENT 10l 551k E 5MUE J AT EDIR C 2012 FERRER ISO IEC 18033 4 ICE AACN 2013473 KBE REBDARL 1c BETRAN ES I ORES NEL Research amp Development Ultrahigh Definition Image Transmission Technology We have developed a method of hierarchical coding that allows full definition and ultrahigh definition images to be highly compressed and transmitted simultaneously KDDI was the first company in the world to succeed in transmission testing using this technology over CATV networks Under existing compression methods HDTV is transmitted over one channel 4K transmission uses two channels and 8K transmission requires five channels so a total of eight channels of bandwidth are needed Our new technology allows ultrahigh definition images to be transmitted using only half the band width necessary with conventional methods Advanced MIMO Technology KDDI has developed new Multiple Input Multiple Output MIMO technology that combines multi ple antennas at both the base station and handset ends allowing large volumes of data to be sent simultaneously With existing technology interference tends to increase when sending data to multiple handsets By compressing and provid ing feedback on information such as handset base station
21. CUY EZ 4 SNK VAViBCT AVY hIs ve lle WCET ITCEZOMN KITSCKECERD E A SBEBIFTLTNSET 201368 3 M ORE AY RUD Ya3a From June 2013 KDDI commenced the second phase of its 3M Advancing and developing the Strategy in June 2013 by introducing the 3M Strategy Smart Relations Concept This is a service S i Relations Concept innovation concept that transforms the every dh p day into something simple yet amazing by forging stronger links between smartphones and real life We will deliver a host of services that allow customers to make full use of their smartphones Y RE Phase 1 20123A 3M RIO AB IEB AY KNAK hiae From March 2012 Full Fledged Rollout of the 3M Strategy Smart Passport Concept AX AR haga Ik APU VI KRYROUWREACECER AYN EFINIAADS YYTFIDY AVAc BOLCBRLALEEIF aAU ERAT A YayGd lauzV b VUa auh HLCA TETI NA PDE IZA KD DIO lew 4G SUNS TEs a Nee Sepia hs SE SO NES 5 take Sec CRUVELE art Passport Concept we offered the world of the open rvice innovation whereby customers could enjoy a variety of ces simply and seamlessly as well as securely and enjoyably Starting with au Smart Value and au Smart Pass we have steadily launched new services including Video Pass Uta Pass Book Pass and 4G LTE KDDI s LTE service These services have gained the solid sup T p
22. Countermeasures au provides disaster countermeasure services to provide safety and security in the event of large scale disasters Emergency Rapid Mail issues urgent email to au smartphone and au mobile phone customers containing earthquake early warnings and tsunami warnings from the Japan Meteorological Agency as well as disas ter evacuation information issued by local governments The Disaster Message Board and Disaster Voice Messaging Service can be used to confirm the safety of loved ones when disaster strikes and voice communications tends to become difficult We have combined these disaster countermeasure services into a single app for au smartphone users and we plan to expand our offerings of such services going forward KDDI CORPORATION Corporate Profile 2013 2014 14 LIDS H ETTE Ail Convenience at All Times Everywhere AS COAILCHZACH TUTH FATE KDDIIFS FN CTOSBRCEO DEM SRE BEKLTNSET KDDI aims to provide customers with the convenience of connectedness whether at home in a caf in the airport or on a subway i BER CBT NAYES CH REBRE auld F EAZLUPOMAC DENUPT A SIEKL LID CHET CH RigIC CAFU ICIEIT SERIO BIC BOT WAT AVEL DEERE SiR CH Sith FACI 20133A amp CIP OEE AO BROT Rik RRSWOSL700L LO MERACIE oN COE C 3GICHIA SRB EA 4G LTE CAIFALVEPEITSKIDICRU ELE ADELERS BaP Cid TIO Seite DH COORD HD SIE dA AU hia EIB DRET ARDRE 1 LOTR GITET F IRAIIA VIE
23. D Ho TEXAS BRU SIT BAB CRSNictaMlc RNICKBOADRE SPT Cd BB al AW EI Sec ia ORE 245 fal 365A DRAR DEFIED TETKGMUMPSITVTVNET 4G LTE V EAHE SSkRA 100Mbps aUlA RTE a RIS AS LTE Long Term Evolution Ck 4G LUTE H E Z O SAFER XK 1 0OMbps EBRE CROBRT I AECA 2013 FOAKUGAMBL Lc URO BLUr DORZ IIR MASP EL CURT 2 NAbLIsz hHo EACT RESTS LORAIE CHU REA REZMNIDOCAHVECA SBSECKEOCAARI GHROVMBEICKY RRS SHAD OVET Ke ASHRAREIK 15Mbps RRJET 1 201377 AKA REO RBIS LL ROBUCS iOS iPhone 5 iPad mini iPad Retina F4 A PUT ETIL Android HTC J One HTL22 Xperia UL SOL22 AQUOS PHONE SERIE SHL22 URBANO L01 2 TUPICKURAMREISRGUES RMOLUr we Rldauh hX YCO TER SJET ULA T5 KDDI CORPORATION Corporate Profile 2013 2014 Conveniently Connected Whether in the Subway or at an Event Venue au is working to expand its service area and provide better connec tivity by creating environments that allow communication at any time and place As subways are an important mode of transport by March 2013 we had equipped 40 of Japan s principal subway lines more than 700 stations with high passenger traffic and areas between almost all of those stations for 4G LTE high speed com munications service as well as 3G At locations where many people tend to gather creating the potential for data traffic jams we installed ultracompact base stations picocells dispersing data traffic to nearby base s
24. DDIE SMA NBSAYRKI 7 KDDI s Satellite Network Connecting Key Facilities throughout Japan BARR 3 7 z a Telephone conference Overseas for Backup Iridium satellite WS AYIA Ma x giao gt Inmarsat satellite B Airt Wired connection w tYXILGYE BGAN Inmarsat BGAN eS OT YU 9 Iridium Operation Task Force Office A UDO LSA TIIHILEYJ Iridium phone Technical Center KE tH 7 H x EAGER RATER ease eas sak Disaster Response Office Shinjuku ku Tokyo Chiyodaku Tokyo Telephone conference bs AAEIA Domestically TI WAR HY 50 Wr Local Disaster Response Office Approx 50 locations KDDI CORPORATION Corporate Profile 2013 2014 30 JW 127 YaYORKeBS RRD R amp D Cultivating the Future of Communications KDDIF L FORRAMHROPYeHSODN e KDDIFAPIZ 55DA EY 1B A E Bm O ta eh SH O sel ES AAE EA JOTWET KDDI R amp D Laboratories are at the heart of the KDDI Group s research and development efforts At these laboratories we work to connect a multitude of people things and data using top end communication methods to realize ideal S129 yay RR ORR Bel communications environments We also provide surveys and conduct research and development and consulting related to leading edge information and communication technologies ES i EE Gc S E o a S AEEA KDDI OAR EES SMES Gla CECRRGIV TYP EA DCSET CH RIB
25. Designing The Future a MO Corporate Profile RAMMEAR MEPS IE CAME HP eq Chairman Tadashi Onodera President Takashi Tanaka KDDII S EBATI KDDI Moving onto a New Stage KDDI CORPORATION Corporate Profile 2013 2014 CHWUALD HO EA BUTA ALKI YEGE TA YQoKRTINA AI DAND EIR Sce ble au 4G LTE amp SUDETSRVYETD T ORRICK SRIGT INA ACHIN WIV UV KURA LA CUVEIEITSKSICRU ELE F WAS SENT ILKI D4 YVINOWMRNEMTD EN 4 iS BGO RECARO mM RY RIT COS SS SHOZAMCO NICU MBER MICeeMeWAT WaT KDDIIATCOKSGRIRAICIOMIDL E M Decale HAO RYNTD T ett DBZ EDULE BMR SEO MICHA 2012FES MRI ROF CMS TT 3M EEO ASKS RBI CEQ UH AD CELJE L SBM EES SB SHEL CHRL fe TANNA NBAE O PBELT 20124 Tau ZY b INUa lauczYV hH YA OCH eR UELELIE aur Veh Walk E VOIDEFTIH EDC BROBSCEET TRS PRN OBECEDSOCRHIRELVCIEICBVET alc lau A MIB LODES RCC IAL ERES RIP PUT Vay PIV FT YVERDUCBRUAUICIEN CHUKSG 2013 FERIA ARNG ARICIUIFCEHICRAT YOWMEE ELT 2M RB OREB KORE amp PO D EES HEE LCKLWAT BMH CltauzV h VUa OMPBICHIA 3M ERB FELT AV RIAV EVP ILDEEED VED URES SIA JMU Ya YAAR ZAL AXIY HO D DEUTR EODD CESK CHERAIO CEWEK ZOVER Clk Bat BRBOT IRyI TELEHOUSE I ChEL AAMMEOSUICTYUa yay A TVAhRYS TREI Aim DEED KEMVNO BSP r UT PHA COIYYa VateVRAREDTHL NES COLICHITEIRAT VICBUTS BNIB SIU FD DUET Nd RELIIHET EAZOREDP AREA DOU CRPRAZORHEE BHBEUCENRISIL7 Yay TRORRICAMI
26. Fi WALKER WiMAX HWD13 uses WIMAX with downlink speeds of up to 40Mbps to achieve high speed communications and has 3G com munications compatibility over a wide service area The high capac ity battery enables continuous communications of around 6 5 hours using WiMAX Our digital photo album PHOTO U2 SP03 allows photos to be decorated simply by emailing them via a mobile phone or PC and offers a remote operation function au offers new lifestyle proposals through a host of content in a wealth of locations and via a variety of devices iOS iPhone and iPad is a trademark of Apple Inc The iPhone trademark is used under license by Aiphone Co Ltd KDDI CORPORATION Corporate Profile 2013 2014 8 DED S ii BETE Bringing the Convenience of Connectedness to the Home ek CHABY I RYKE WCSCHECHY ALVAlC KDDI MHEODENSRASBEOIT vb PC TVICHSBIFLET KDDI provides seamless high speed Internet connectivity when at home or on the go via tablets PCs and TVs 4YVI AYEAIAI ESTEaUS auAY h WU1a AV hos Ve8VESRICKLUPU aulkesbicwle auczV K NWUA CBMALET laU A MN 5 auAVv hI4ave CREOEEMEU EAZZEYKET JOAWUTEIECE au AXL 94 1 GlCDERA2 FI BA 1 4800 tA 45l CRIRAAD au AY h 94 VES 2 ACRA 142 0O80OHbHbECS WREDE AEEA DKEA au CDV lau 0A 5o55 ITAR I3 JP eo Pikara MEGAEGG Uot H hla LAP JCN JCOM I 0H 9 S4HORET PILTVE 107341905 2013F7ARRE DOBERVNOLUP CHD TERULET
27. GLER Access lines s os a e e Wi Fi ea ERE T Owl UO Note PCs Windows 8 tablets J7 YR AY hIAY MASSE Tablets Smartphones Billings HAERA 1 Customer locations f By PIERZI TSE MAF Wi Fi Ba y Pp ravzitryk e lt Wi Fi access points High performance highly KQ d Pes Wi Fi access points Te ae secure Wi Fi environments for aia ae 4Yk5SSID ye we 7A RSSID corporate custoiiers 4 k5SSID es wy FARSSID Intranet SSID NY Guest SSID Intranet SSID NI Guest SSID PIAL i ia gt av tauUrsre4 Wi Fi OW UO is OTe IDRE Note PCs Windows 8 tablets J7YYk AY hI4yY by user ID Tablets Smartphones HEX FMA2 g Customer locations J KDDI CORPORATION Corporate Profile 2013 2014 20 best oe no 4 A LT O ITO EAORESEBUC SEHOPINMROCV RAMA Providing IT Services to Contribute to the Success of Small and Medium Sized Businesses throughout Japan KDDI ICT EROS m MOTAREN RARAN RARA SROP VERPSOHODSSCKOBSRARICSMULCHWIEET By increasing efficiency reducing costs and transforming operating environments through the creation of ICT environments KDDI contributes to the business development of SOHO and small and medium sized corporate customers throughout Japan P PROS aA TOFD L KDDI FEDTA ILA KDDI KEDCA DAA lk CV RASHES STDIRPE INA IDEM TRS EAIBEKU i OAR ESC UDI S ICT Ee PICT IEA KE kaa LC CHES 4 PEE PSOHODSSAEGIFOSSATO PICS CHRAASC
28. GRVYKI Z WERT NMA CG BZDOUCTHUAUICEIFSCRORRe BLOAT A UZORU Bh REBISI1 7 Yavin Sie DORIcMOM AP Tele Pie Ra It OOCLIEA BE EOCE SRADHA BOUCCHUAUCEITSD EAZDHHABU T MUNSERGMESB BIT CEDRIA Tl DRR EHHI DREAMACH CURT Delivering New Value and Exciting New Possibilities for Users KDDI s growth strategy the 3M Strategy aims to realize a world in which customers are provided with a host of content and services whenever and wherever they want over optimal networks and on their devices of choice We conduct leading edge research to provide stress free safe and secure communications environments We strive to provide services that customers can use with peace of mind in their daily lives whether related to the environment or health Furthermore through our development we endeavor to deliver new and diverse value and we conduct basic research that is designed to open up a future of exciting new possibilities 2013F MAANDE R amp D Fields FREER e JEBE Radio and Optical Transmission e RIU mB OnRMCNS o RETR RR ADO h Monitoring and improvement of area Next generation wireless network quality in mobile phones technology e Heath IYAR b 17 IT 1 TR Ultra high speed optical transport Cognitive radio e JO R VYRXVTIBA Broadband optical access fa A AYRD Z_ Networks e 2YKI T7W RABIE SDN e AYRhID T7 BME Network virtualization SDN Network autoconfiguration eRe M IVI F4T e AOERAHE
29. HE OK RC BRLCU lt TED KDDI OCSR RNB DSADCS 400 CSREES KDDIId JWE RAN ASRS RREH HAN DHSS DOKDDIDHEREEbT RRR R BEED FOES NE RUHPEUC QD RECA EtAOR ELAS CADRE HR REA ORU HAG SERGAM OR MICKSEHADOBRRORE amp 14900 CSREES Rel CLCRELCUAS AF IMILI OCR FP CHSiib RIRLIGD5S ReEAPRICIIFICA ROCKS RUA BREIJITWEKT o KDDI s Perspective on CSR From its very start KDDI has shared among all employees and put into practice the KDDI Philosophy which describes the type of com pany it aims to become and the perspectives values and code of conduct that its employees need to maintain KDDI pursues initia tives to fulfill its social mission as a telecommunications company that provides social infrastructure by delivering stable services in a host of situations and addresses issues of high societal importance by communicating in various ways with all its stakeholders includ ing customers shareholders business partners and local communi ties By putting the code of conduct that is clearly outlined in the KDDI Philosophy firmly into practice we will contribute to the development of a safe secure and sustainable society This is KDDI s perspective on corporate social responsibility CSR Four Material Issues for CSR Among the numerous issues KDDI faces in relation to its businesses it has identified four material issues for CSR as being those of high est concern to society and initiatives that KDDI needs to focus on to a
30. Japan Rdt Tohoku Megs Fiber optic HF EA e e T Seas Fiber optic HF EA orm SNOSE auOp i au0D D sP ema CATV iin service au0 DO aos ON Vena CATV A service J COM JCN auOpDO505 Bit PT LSLeB 165 il emma CATV Allied CATV stations 16 stations nifty TCemM A ASAHI au one net Sercwee So net KKEOF LV ERSAS Smart TV Box BEOIR F LEl Thea FLIO KDDI DUR CID CHL Android 4 0 xR LEa TIF be AORyKRy RYZA Smart TV Box CS HEF BS T TILT VERGED MIS OEKU TUI AyYbeIBUT fauz YVY NYVA OTVEIFOT LPLYI FAVAVA 100 ALL EOP PU CAIFALVEICIT SEN Google Play OSBRPPUDSBUUICRIET ITP UYNGA AVY hI4t VIREO Wi Fi Ba COS VERITY YZL Wi Fi PICA VERDI Rik CHASAL m Do WIE ave 7 FAP RAs ABBE Fal ALET Ubm CT A Smart TV Box AESEDSI II h 24RA au th 7 aukcOK TI Id KDDI EN TAR CAAC CBEO lauBD5 Bad OS auT 9 1 aucAV hbI4A YP au SS 5 Bi OR AAD 245 RA CROD EACS KE au gt BE OCAAC CBROauT I1 aurzv k TAYPS5S CREO au B55 Bibb aD 2 4A CRUE go KDDIOSm0 EA BeA C BCAA UE FES auODUBIBU ER ADSLonemigt ER XOIVPS AB CARER au one net O50 S0 EX F TPIV SPS ABH J COM PHONE DSA 3 1 77 auxcOr 7 cary J COM J COM JON its TLFLeR SE ES T ILS LCE 695 Allied CATV stations 5 stations Allied CATV stations 69 stations WHEL A Fiber optic HF EA communications service tHE Fi
31. KSAOSMNSAHEROCTCH Wo KC MENEE ICT OARRA IKIER IA hKBHOARB RCT CAN EIDO CEST OMA YIR ICT OARRA PU T571 MOMABB CICS CEES KDDI Ik PVESEP SOHODHBERCKOITHSECLT SBRCKEDA Cm CE OIRIRSECHHELES KDDI FKEDTAILAZAl DOOR Mih HF PI PEOBRAKEDEVRAGAUIBR lt MET SIEM KDDI REDT D1 AS OBR AG SHR Miele A tt 4 tH 5 HFEL MRL eS sic SIKDDI RED TFTA k CHA a ETU Ci KDDI REHDTA 74 ABA AK OY PRETU TCI KDDI REDT IAAP BB ek DO de BAL LUT it KDDI KEDTAIVARA A l CZUCHR WE ANDY SVs KDDI KEDTH D4 APGBA H D WRC BIS LEE DMD Mh CG BECEDOEVRABRAILICSMULRG 9 2 1 KDDI CORPORATION Corporate Profile 2013 2014 KDDI Matomete Office a Membership Program for Small and Medium Sized Businesses KDDI Matomete Office is a membership program for SOHOs and small and medium sized corporate customers that bundles together a variety of support services creating optimal ICT environments increasing business efficiency by combining various cloud and mobile communications services and with communications and OA equipment Members have access to an exclusive consultation desk Cost management is easy as customers are issued a single invoice for communications fees and ICT and OA equipment costs In accordance with their usage charges customers earn points that can be applied toward purchases of ICT and OA equipment and supplies By serving as the IT manager for SOHOs and small and medium sized businesses KDDI provides environments that l
32. Ministry of Economy Trade and Industry KDDI CORPORATION Corporate Profile 2013 2014 32 Tienaa JGR Beal nleyla a EEE Fi JZZ ya yO UR E EI PCCUICHES The Present and Future of Communication Gather Here KDDI It ASAREE IIS MRL Yay eal DS2 5 7 YayO S51 EFF YILET KDDI is designing the future of communication through a collaborations of people information and culture KDDIOB JESH KDDIF U4 ZIZYTAIJ S au NAGOYA au OSAKA KDDIB Salk Dot JEB DAEN Eeo pT auAV hI4Y PAER eE RECE KDDI DH HS SRO woPI Ke A kem ARRUE AOlED HGRA OD CHRDS CR EHBSOr II9 Y ERRKSOERTAIVI CHEL K YILCSBECE TR KLET KDDI BSR CH Ea ete ORNIE ORSRiES ELT BECKEOSA VIRIS1 7 YVav KDDI TU IYVAPAZIVA Tau NAGOYA lau OSAKA i8UT ERL VY PILDGY AVAlc CHAU CIE IF SRI HERS ce ICHCES BS PK SLNEBH CHECK CHERLUCKLUWET KDDI s Directly Operated Shops kKDDI Designing Studio au NAGOYA and au OSAKA The shops that KDDI operates directly provide spacious and relaxing environments where KDDI showcases its most recent products and services including au smartphones and fixed line communications services In addition to showrooms where customers can experience our offerings at these shops we offer total customer support with reception counters for providing consultations on product pur chases entering into agreements and performing repairs and other after sales services As Japan s o
33. R Next generation distributed computing Unified operation administration and e ha 717TH al AUA EE Traffic trend forecasting A e aR SIFKS1 TUy Reel e FU ICT Power saving for au base stations Green ICT e Bea AVhKO TER Eco friendly network operation a S 31 KDDI CORPORATION Corporate Profile 2013 2014 e AD ittRO VEIT 4 Open terminal security o iS ama tii Cryptography and authentication e NFC UIM4I Faz otir Technologies using NFC UIM e RYN TD TRERR Patel Network attack detection and prevention 0 FI PS4 NRE Protection of data and privacy e JIIEAVRI TJ alt eFavsT4 Security for cloud networks FP EAZPPUT YVay Services and Applications e te RX 1I Ultrarealistic media VR RAAT Re TRB CIT Analysis and expression of images o Hokie Augmented reality AR e CIS IYI IIMA Human interface e HTML5JiF5 HTML5 compatibility e 1 T AME cena of user intent Y F JAE ne ean of user data tehs VYC ORMReBNHELIEICTHIER ICT Contributing to Social Issues ER ROT halt Technologies for health and medical care o MIRE RE SH OLOOSSEAl Acoustic observation for the protection of endangered species EDMARK Recent Research Results P IERI Conventional method Ich 2ch i 4 Ich Ich x EERTSE Hierarchical encoding method 9 Q 4ch 8ch L 2E 5 O Fret CiBiKO BE Transmittable with half the bandwidth
34. RRIRV RU XV RY AT LORE Establishment of an Environmental Building environmental manage Charter ment systems e KDDI GREEN PLAN 2012 2016 RRIRRETOSA 38 3HACD RAIS IS RSH ORE Adoption of environmental Establishment of the Third Medium accounting term Environmental Conservation Plan E OREAS Employee environmental education Promoting the KDDI GREEN PLAN 2012 2016 Third Medium term Environmental Conservation Plan During the fiscal year ended March 31 2013 KDDI formulated the KDDI GREEN PLAN 2012 2016 its Third Medium term Environmental Conservation Plan as a five year plan for environmental conserva tion This plan defines three priority measures a low carbon society a recycling oriented society and achieving biodiversity and we are pursuing initiatives toward specific targets for each As specific measures involving 3G Actions Green of ICT Green by ICT and Green with customers and employees Green Road Project as of March 31 2013 we had made progress toward each of our targets except achieving zero emissions for retired telecommunica tions facilities Encouraging Energy Savings at Mobile Phone Base Stations KDDI is working to conserve energy in a number of ways at mobile phone base stations which account for around 60 of the total energy the Company uses We are introducing Type VII energy sav ing wireless equipment that does not require cooling which is one of the leading sources of
35. RZGS Jo RlWcelcA5NT RABE AV hIAM CHA IT LVR NVIVIEE VIVFFINAACBRLALVCIEITE od Smart TV Stick EFVEICRYk OME FLEOKERE COBRLAWUCIETES AMRINICB VY IILOSAY TyYTPboRE BATS ANSFITYRENALT Bicep orcs BOMEZ NS RK FIVICERT WH CGIKAAY hIAY Comoe BCs oso f KZVIDGCBET CHBRKLFECHER CANA 11 KDDI CORPORATION Corporate Profile 2013 2014 Amping up the Power on au Smart Pass au Smart Pass provides subscribers with full access to more than 500 carefully selected apps in such domains as games entertain ment convenience tools and learning for 390 per month includ ing tax This service which offers secure and enjoyable access to the open Internet is making great progress We have added more than 200 000 types of practical information including coupons for eating drinking establishments event invitations and ticket reser vations The service s top page employs a timeline user interface that provides convenient and enjoyable information in real time to match user lifestyles We continue to upgrade our services by incor porating customer feedback View on a Smartphone PC or TV au s Video Service Video Pass is a cloud type service that provides unlimited access to videos across a wide range of genres for 590 per month includ ing tax so customers can enjoy watching videos whenever they like without having to return them The service is multi device accessi ble from smartphones tablets PCs and other
36. SCS CHM S SS eHRACHREERE OICTYUa Yavecteth RyhI TR T VBADS PS UB EHRT PEIUT REC Y LVAlo fHUvCcUmR PoCiisg Ge AFi PayeoyrCce TELEHOUSE Baaxl Ke PHC BEZEOTL JI Fvi1t hig COpmmehskLCWES 23 KDDI CORPORATION Corporate Profile 2013 2014 KDDI s Global ICT Solutions With a globe spanning network of more than 100 locations we provide total support for Japanese companies seeking to develop their businesses overseas including such network services as IP VPN and wide area Ethernet services TELEHOUSE brand data centers cloud services and global system integration We operate some 60 sites in Asian countries in cooperation with DMX Technologies and CDNetworks We have also established an office in Myanmar a vigor ous market experiencing an influx of foreign firms and are making other moves to steadily enhance our structures for providing global ICT solutions offering world leading quality Photo KDDI Myanmar TELEHOUSE Our Global Data Center Brand TELEHOUSE KDDI s global data center brand is regarded highly by customers around the world for its excellent reliability and service quality Available at 46 locations in 24 cities in countries including Japan through TELEHOUSE we provide corporate cus tomers who are developing their businesses worldwide with ICT solutions designed to a global standard We provide seamless bundled support from constructing networks purchasing servers
37. SFIDCR EIAPIBICT YU a YaveECceHHLET AYV KFINAAZABEVYRADBAIEY Ibic tRPEVAARIEOR LAR lc RAPHMOAMNe IT IG ENA ID I DAIA IL ORAICMAIFIEICT OFTEN BPODTWETF AVY KIFZYPIPUYNGMARGED AY KONA AIK Whe CHBNOME PAT Y A AFL EVRAD BATH ICAO CWKS KDDIIF 7 F414 AICHIFS PC AR CECKRBGEV RAY Y CER CES EHRE DP VP PUD yay ACHAL EEDA LTS ARSBICCHRL KDDIDIDURD ERZCBELUCRKE OVEIVTAD EAG AWECHA D1 AlRORRZC fe tL Optimizing Operating Environments Our Multi device approach that enables customers to use PCs in the office and smartphones or tablets when away combined with Multi network optimal network environments delivers the appli cations that customers need for operations in a safe secure and seamless manner To construct optimal operating environments that are unconstrained by connection formats or devices KDDI offers solution packages that resolve the issues each customer faces and works with a variety of partners to provide simple and secure ICT solutions Using Smart Devices as Powerful Tools for Business As social and business environments change the use of ICT is grow ing to achieve mobile working styles that are unconstrained by time or location Smartphones tablets and other smart devices are evolving into powerful tools for business as they allow business people to easily refer to materials and check schedules when away from the office KDDI provides a wealth of smart devices loaded with functions
38. al environment and create an invigorating workplace environment Qi ZESAR AHLT FERED BeBe VI RVYReERD ZERATE DREJ RICAFSLOIC KDDIT 9 4 WE FH Che LTCS 2013 3A COMMAS 6 7000 SeGeAld 120 FAIGELTWEKS KC OS MAEDACMWRET OVI A FMB OHBLALIC BREED ENDI O g lt CH CO VIPr alse Bad ALC AIYA PED AMIAOlYIFaAtAV k IAYVI AlO2A ARCHRB SS has OR FOB FRA lc BK L lt CAA IES EME JOGA os SREAMMEZES CH Cto HLT KDDIGIX SARA ARTD RAREN FE CES ATID SHR Pimise Blak I 77 3417 NOVAORB colt CEeAlE OSA FRAO LELIE OER E SMLAD CO RMNEMRICAURCHSCEA S14 IN VI4eHeEL CUES 2012FEOKDDIOLHSER BRA 1 2446c76U 7S CSL CWS BAH Pit RAL AOS S KDDI I 7 OY 74 DEDA RET7IRACOIT IMEDI EDUODSEA eine ORAS RIVOWAlC BAS tA ICHQUH AU CURT 7410Y 71H EE 27 KDDI CORPORATION Corporate Profile 2013 2014 Aiming for a Safe and Secure Information and Communications Society We conduct KDDI Mobile Phone Learning Classes throughout Japan to help children develop the skills to use mobile phones and the Internet safely and securely Through March 2013 we had held these courses 6 700 times for 1 2 million participants We have also developed courses for seniors targeting those aged 65 and older We have prepared two courses the Mobile Phone Course for Seniors and the Smartphone Course for Seniors The first provides easy to understand explanations on using mobile phones while the second is for seniors who are planning to purchase smartphon
39. and applications that can be used in various business settings in the same way as office PCs We use robust security ser vices to link these devices with KDDI s cloud service so that custom ers can take advantage of environments like those they use in the office even when on the go KDDI CORPORATION Corporate Profile 2013 2014 18 ENA IVD I IAZAIA IDNAOBRBEDIVALYIGS Transforming Mobile Working Styles in a Single Step KDDIId AX MFI AEDSDREDG EREEVRAY Y CRIDUTCHAAUEEIFOKS CHECKGPRAIID EASCHELTWET KDDI provides a range of corporate services that enable companies to use smart devices and cloud services with assurance in a business setting KDDIO FILUTS UR BEV EZ KDDIFS90URFSyYkI4z LhHv EAZ SBEACKEOCKECKRI AlCRRICMML VAT LRA 99 99 DALEK CFR AGRE eR AICA UNIS SBBO EAD IKDDIJGDRFSykhI4 AV ERAZIG oS KB B VYIN YORET VRE T VI RYEAD eel SBRCKOMRCIHUT NPUYITSOR PPIAN bIDIRELTCHAUICIEITEST Ke RAB F VPBAT NCDOLICS BRR LILDIM J ILCAE CEOMBRES ARRE E S510 VIP y TERE C BA2ZAMOF JRYI CBECEOT JRRELL K Si Cb7I IPADNSCERKCHAUVCIEITES Bmv FsaUsF OWi Fid EAZ KDDIEYAARF AP Wi Fi IKDDIEYAAG EA Wi Fil Ik KDDI Wide Area Virtual Switch CHAOSZ SRAI KDDIBIDY Abhy TTE HOSWi FiIFT ERCT WPA2 LY I PIA ARAITH ILIE A Psa TINA ZAIRE RI FIFE SRLK WI FI RD TVR RAYEAD REIL EE IRVPTIVADORECS FI1N bhIDOR EH CH FAB AT Ab Blia BTR EO RRR A RAS CO CHEICKHU EHI AN HABY
40. and from au Home Phone to au mobile phones and au smartphones The service also completely eliminates charges for au My Home Discount subscribers for calls made from their au mobile phones and smartphones to their au Home Phone lines In these ways KDDI is working to make its telephone services more convenient and offer better value au HIKARI phone service ADSLone phone service Metal plus phone home use au one net 050 number service Cable plus phone J COM PHONE plus and Commutfa hikari phone KDDI CORPORATION Corporate Profile 2013 2014 10 ae DO SX C amp R DH LLE Providing New Value Everyone Can Experience AV hI4yY GHD PUTELY auld ZSLEBSBSCKOBICRSHAIIGMNS ARZYYTILIC BREDHDSHOICBATWEET Listening carefully to customers who want to do something with a smartphone au is working to provide everyday value that is simple yet compelling auZV KNAZAIl BAC NI PYT P h LYVI TFAVYXVA MEA Y ILI PFA ee aut Bos Lic SOOALIED AR PUA RB 390F BIA CEL VAL to AT VET VI AVYROUWRARDL CHULA TUJ FS au A Z DO AMI SEEL ELIE REBIEDT MUP I NYNA FOUR PIIBE RESICIZILD 204A DLEOCECRRARILS ROEM bYPK Vic IAA S34 YU 2 4 9 94 R RAL SA DAIAIL CBU RK HA CRUNMERAUP ILI TL CABIFLRT HEED CRAPASBSIE l LE HLLET 5 au X8 FANA AYVHKCH PCTS TV CH au 0RR EA EFAINAI Ik B5900 A C MRD IL SSS IRI 4 AIL OPRLG ME AMEOIDSIRHETAD E
41. au FWI 1A CRUE ERSE au VH VIA Ma EAD mase Vb aunk eIJO R ANYRE EZ laU OV 165 I ERRETAN FED CBRUPUVCHTES ZD ERRAI RYKI TERRES SUA IVDAFIYIU EAYP Bik Rie LAN K ZS LYFILE EABCRHR aU ONIRA R aT HOUICIES c EU FIRA 1Gbps OER ABE Y J Y RE AB SWBOARKU SYZ FYI Th SSPBRT IJOSUVO EFS ARVAB lt KAL AITA RAA5SOMbps O SiR ia OF AM L F kII A AtermBL9OOHW 6 CAI AU IcHEIFSMABEASIYCT OD 9 KDDI CORPORATION Corporate Profile 2013 2014 Making the Most of an Internet Lifestyle with au au Smart Value au provides au Smart Value to meet the needs of customers who want to enjoy smartphones more affordably Customers who sub scribe to au Smart Value access au smartphone and residential fixed line communications services at a monthly discount of 1 480 including tax for up to two years per au smartphone For a house hold of four using au smartphones this service amounts to a sav ings of as much as 142 080 over a two year period We are also steadily expanding our fixed line communications services In addi tion to au HIKARI and au HIKARI chura we provide the allied optical communications services Commufa hikari eo HIKARI Pikara and MEGAEGG Customers can select these services over a nationwide residential service area via JCN J COM and other allied CATV providers that number 107 companies and 190 chan nels as of July 31 2013 Delivering a Load of Fu
42. base stations and satellite telecommunica tions facilities and conducting demonstration experiments on voice and data communications between land and sea We are develop ing measures to enable quick area service restoration from the sea which is not affected by land based disasters Photo The Kurose a Japan Coast Guard patrol boat used to field test a shipboard mobile phone base station SR itical El BCP O38116 RAARABX ORRZBEA KDDISEESPIMTAO KS ARAOVITb 2S LIS ARREBAK S SS it at Bl BCP RELKL flats RETORNE BAKO HHSZRECLCORB REII CRER ZECCO KEREKORI ERBE COII Z CEDNA FATLI AT EEB BE BEAR DERFIR CHOFE AANER A RUEL Kilo KERER EHRON GNR CES K3 DOP UD MMELS AEL MBs OCcRee FEDTWET o KES CHIRCMAT DEDE AUR KS ICHIRD D R EDERRAK KDDI HB Pin BeAr Seits SASH AIMCRMNICE IIS Se E FROM MRC OSEEMOTWRG Ke tO PCED RBMMbDSMLCWKT D ERASIDEMEKUS COANR CCHMUICEIIS KS FRE thE ORS SATS AMAIMELILEL feo 2013F2 Bli BBKS I BABS ABE LICE KEM HAM RS HBLE LE SAS AR BU CHAE CRT a ET k SHO BATS B BCP IRR K SSS hk lO BOEICITT CWE o SIROT for Society Strengthening Business Continuity Plans BCPs Based on its experiences from the Great East Japan Earthquake KDDI has launched a companywide Disaster Countermeasure Project and formulated a Business Continuity Plan BCP for Large Scale Disasters We are pursuing a host of measures to address the plan s objectives of ensuring the safety of employees and their fam
43. ber optic EWO ESIA m AN au HIKARI providers ee auOD ikara CATV HET TJ ILS LER 245 HET P ILS LER 255 Allied CATV stations 24 stations Allied CATV stations 25 stations wre Fiber optic HT EA communications service auOp YYA ZYVSVOH Condominiums only OD s177 IE au Condominiums only 277 ied eee CATV Eee CATV fE7 T IDF LER 235 J COM Allied CATV stations 23 stations communications service 201347 HARRE As of end of July 2013 Changing the Future of the Television Smart TV Box KDDI developed the world s first CATV set top box STB with Android 4 0 the Smart TV Box to meet demand for residential smart TVs This device receives terrestrial digital BS and CATV broadcasts and uses au Smart Pass to provide games entertain ment and more than 100 apps as well as myriad Google Play apps via the Internet on the customer s TV Smart TV Box also contains a Wi Fi access point giving customers access to a host of content via their tablets smartphones and other Wi Fi enabled devices Apps are available to fit in well with a customer s lifestyle including calendar recipe shopping fitness and educational apps Offering 24 Hour Free Calls from Fixed Line Phones to Mobile Phones au Collective Talk au Collective Talk which uses the KDDI Collective Billing Service completely eliminates domestic call charges between au Home Phone lines
44. chieve sustainable growth that is in harmony with society These issues are creating a safe and secure information and communica H M tions society offering reliable information and communications services initiatives to conserve the global environment and vitalizing the company by developing a diverse workforce We reflect stakeholders opinions and suggestions as we undertake a variety of initiatives to address these issues tt OBL 47D O CSR Social Issues and the Four Material Issues for CSR ail A A ZD REG MiBSttaORR e DD ZENAR EA Boo 0 BY FORELEGS MSR ASERRE Sasa U IaDJOYa Heys jeDos yH ADO QEStQ YIN DFE Initiatives to conserve the global environment pa e TRAE Climate change em DELOREAN e EMS Biodiversity e 1Z DLX e VEDE Universality Respect for human rights e WRR e PRA Vitalizing local communities Corporate governance e HR eLO e AREF IUTFT Development of new technologies Information security and services e DPA FI VV RUE l Supply chain management e Alii Job creation e 7k77 Disclosure tHtAlCHDScECKGRE Social Issues HRA 1 Material Issue 1 sFee 2 Material Issue 2 Creating a safe and secure information and communications society Offering reliable information and communications services Safe and secure information and communications services and products Providing reliable information and communications services
45. d the clock and throughout the year resoond courteously to customers questions We offer SmartPhone onsite support for customers who are uncomfortable with telephone support and SmartPhone rental and trial prior to making an au smartphone purchase Services such as these are designed to help smartphone novices become comfortable and enjoy using the devices Peace of Mind Even in Times of Trouble au offers an extensive range of after sales services Keitai Guarantee Service Plus is a paid membership service for users of mobile phones and smartphones excluding iPhones and iPads With this service customers whose phones have been damaged broken lost stolen gotton wet or experienced some other sort of trouble can receive a replacement mobile phone of the same make model and color within two days after making a single phone call We also offer the Anshin Security Pack which provides a package of services comprising security countermeasures for protection if lost or stolen remote support protection against viruses and Web based threats and Web filtering Such services aim to provide total support so that even first time users can enjoy their smartphones safely and securely for Consumers auM4 DM HALA au s Four Approaches to Providing Peace of Mind AVY KOMHRE Dl HALA Peace of Mind during Initial Smartphone Settings auazY FoOnR r au Smart Support quAY kKUh KEYI au
46. e a high quality social infrastructure by efficiently containing the rapid expansion in mobile data traffic ulti Device wz vss 7z I ERRED BROWKEIFTSRBROAZAY hI VItyrvyT7 cma IT LY biA PC TV BED BIRET NIAC ALIYFYY t ERZ CHAE EIFSEVYAAET IOBRe BLUES We aim to create a business model that allows customers to access the same content and services from our extensive smartphone lineup from which customers can select their handset of choice as well as from tab lets PCs TVs and a host of other devices SP hla CERISE E ESISP UP CT IL FORA Sits Gradually moving into key markets First consolidating overall Group strength in Asia FJO NbAYYA VB Global Consumer Business FO NIVICTBR Global ICT Business J3INF SI S ae Cloud Sl Networks 7 IRVYI Data centers TELEHOUSE Fr EE CO A BSS Business in emerging markets LOCUS EA f TELECOMMUNICATIONS NC MOBILE Tetal Call IN TERNATIONAL MVNO KDDI CORPORATION Corporate Profile 2013 2014 4 3M HE OD HEE 2012 1 Alc 3M ba BELT AY HIN AMMA SHER a uURY HN WWa fauzV h VAI DY EAMIBIC AY 3M AE EAEL KDDI Id 20135F6AOB M AY hUL Yay RRE OF ITKI SMES SICMIES PC RLE AY KI VSE WCET CCHHS KDDI O TRITZ CAV RIE Advancing and Developing the 3M Strategy Phase 2 KDDIId 2013F6AKUZMEGE SS SHIAY UV Yay RR LELIE AY Ub Yay RE AY RIAVEV F IVISEEO VEN ZREL BREKVY YI IbICBEDHSHOICBATI
47. es The courses activities are designed so that even people who have difficulty operating communications devices can enjoy them Photo Safety and Security Seminar in KDDI Mobile Phone Learning Classes Striving to be a Company that Invigorates a Variety of Human Resources KDDI endeavors to provide a workplace that is invigorating and in which diverse human resources can realize their full potential We have introduced and expanded various systems to promote a work life balance We also promote diversity as we recognize that sustain able growth requires a respect for and understanding of people with diverse characters and values In the fiscal year ended March 31 2013 the number of women in management roles at KDDI numbered 124 up for the seventh consecutive year We conduct training for employ ees going on overseas assignments and people hired locally overseas to ensure their understanding of the KDDI Philosophy and to develop their capabilities KDDI is also proactively expanding the number and scope of work opportunities for seniors and people with disabilities Photo Philosophy promoter training for Society KDDI ORL ORUH KDDI Measures for the Environment RKRISORR Realization of a low carbon emission society Hsiao L L e PU VBA PU Vi O PEE Promotion of energy saving Promotion of green purchasing communications equipment and green procurement AIAASI AIT HE o HERPES RIT 3 DHE Promotion of office ener
48. et cus tomers concentrate on their core business Enhancing Our Support Structure through KDDI Matomete Office To provide business support to a broader range of small and medium sized corporate customers we have expanded our market ing system for KDDI Matomete Office by establishing four new regional companies In addition to KDDI MATOMETE OFFICE CORPORATION which conducts marketing in the Kanto region KDDI MATOMETE OFFICE KANSAI CORPORATION handles the Kansai and Hokuriku areas KDDI MATOMETE OFFICE CHUBU CORPORATION the Chubu region KDDI MATOMETE OFFICE HIGASHINIHON CORPORATION the Hokkaido and Hokuriku areas and KDDI MATOMETE OFFICE NISHINIHON CORPORATION the Chugoku Shikoku and Kyushu areas Through this close knit regional support network we aim to maximize our contributions to our customers businesses for Business KDDI FKEDTAA LA KDDI Matomete Office ITO EAOREZBUC SEHOP EPROCVAAZRAKERE Providing IT Services to Support the Success of Small and Medium Sized Businesses throughout Japan TERCERA ERR FTIA FEDT Thrush Value UP Outsourcing SmaBl SmaBl 7IUP meal Oo Dr ORY 7 Outsource management expertise Al FAS SEA Bl ah AY k YUa for Business Smart Value for Business Increase management strength O PABDEVYRAAYSIY Minna no Business Online RIC RLS RA ITA CIA hRIMEZRE Leverage IT to maximize sales Expand operations by IH Use IT to minimize costs concentrating o
49. etwork Multi device and Multi use F IBVI LFINAZA PIUS Yay Sls RECaRMBOVILFAYKI IG DVAhYFPIY AvVAlc KDDIRMSTCECESICTYUI VYaves KDDI delivers distinctive ICT solutions by combining data centers devices and applications into seamless one stop Multi networks that deliver high levels of reliability and product quality KDDI HRJ SY hVABICTYUa YaY KDDI Bringing about a Seamless World of ICT Solutions imple yet secure ICT environmen YUP ID CBD ICT RA ZOBER t Other objectives PAP EOL amp SZIF 1S RR H J Objective An operating environment unfettered by time or location PIUT YVay es E QOO QO SFA FIL PUIT tt 72 SO KRE QO QO SFA groupware other companies clouds etc TELEHOUSE KDDI ET I PYJE TELEHOUSE tie up data centers etc LTE WIMAX ZO VbAy KI TRE LTE WIMAX global networks etc TINTA F574 IACEBAT zy hJ Just plug in any device to reach your destination 0 U oe 2D Bah IEE i RE FAY Y User scenes ee When traveling or Be When overseas or on cies out of the office At home a business trip EOF NAD SE juawabeuew yun s p ze p u HRS dll FASSE He MR R dp ESRAR RRE FILATS PC FIAIRA RIAU PIP Nia BEO VILDF TINA Al SAL ILF RY I7 OS oS SRI GAYR DTIC SHIAR PUT JaJa RD BE PDY AVAICTAIAWRRIFES KDDI mE PT iT ADAM SIT A Rig GBR OMBR CMOITC SBECKCCOREMRICHDAT OYUA Yay yy YEGON CECKG V hF CECE LE YYUT
50. gy savings Promoting the Scope 3 low carbon e BATRILDE OBA emission standard Adoption of natural energy e tHe DA ID ATILDP CAXY MEE Promotion of lifecycle assessments of KDDI s services Bir 4t OH R Activities for a recycling oriented society Sax laOUD1Z L e Win BEDU HAI Recycling of communications Recycling of user manuals equipment E i EDDA Recycling of mobile phones KDDI GREEN PLAN 2012 2016 35 3 H RAR REST OHE KDDIIk2012FEI CHRARE SASH CUC B3HPHRR REEI KDDI GREEN PLAN 2012 2016 R EL MERR ER PEERALALSA TEYZE 03 VDSBRRECED TN ZNOBAN BRICMIT CRUMB A SIED TWEET CTO GREEN Green of ICT J ICT GREEN Green by ICT T8 BOK ttc GREEN Green Road Project D3G77YVay D571 S BAN RUA O 5 R 201 2ER RR Clk AE fi aOPOLSyyay DUMt BREN A Cites LCWET EROKOD3ICGPIVay KDDI GREEN PLAN 2012 2016 Brent EHE KDDI B1 CH2 J ORBISON 60 CHOOR TH Ba BHIDE CECRKGRUMGEITOCUAT KRetGBIZASS OZ iain hAcs Ce SL EE Type W OSB AICHIA PAZEDSOM RIO1 TU vy RBG SlOSS Co AFORAS AmtKSCS Sie RlelralCKD CHEWNDIFOCEC ROR SICK FICS CO2sHEnS eRAN 30 Alling OCR C KSHO PBR DRA CUES 20133 ARE Cle SH 10070 MICHA LELTc EHLERS IIE Initiatives on biodiversity e RRD OP OPE Promotion of forest conservation activities WATE NENOLARRO REAR O sciE Support for action to conserve endangered ecosystems Ela REO hill Enhancing systems that protect the environment e RIRRSE ORE o
51. h to purchase individual books Accessible also via iPhone and iPad Book Pass aims to provide more oppor tunities to interact with books D MROROKRS BARRON POE Yay HB pHs lCFOKC BLCRRLCWSES KK 70 TOL BIA DY VIPUYIS LAE KDDIDS7 TUDOR PLETE eR EE ICAU KDDICO Ba thc AR DA S O LMG OHIL CHET Supporting Motivated Young Entrepreneurs KDDIlooLabo KDDI launched the KDDlecLabo Mugen Labo in 2011 to support young entre preneurs and engineers who have the motivation to create innovative Internet services that can be used globally From its perspective as a provider of communi cations services KDDI provides teams selected through open recruitment with broad ranging support This includes development support such as providing space for communication and renting the terminals needed to develop services as well as offering assistance for business startups including management and capi tal policy support promotion investment and business alliances We have also put in place an engineering pool system commissioning such engineering activi ties as prototyping KDDI apps and producing movies that encourages participants KDDIo Labo AN AZ RRELA KDDlecLabo space Shibuya Tokyo to maintain relations with KDDI even after graduating from the program KDDI CORPORATION Corporate Profile 2013 2014 12 STNCOHRSEICHHWNCRBULCUPER lt CIEHIC Helping All Customers to Master Our Products auld SNCO
52. ilies and fulfilling our responsibilities as a telecommunications operator We have set down detailed rules for each phase of response to disaster from initial action through to full restoration We have also created satellite network links to principal bases throughout Japan in preparation for a scenario in which all fixed line and mobile circuits cease to function We have identified per sonnel who will in the event of disaster be dispatched quickly to provide support at emergency shelters and have stockpiled the equipment necessary for this eventuality Responding Swiftly in the Event of Disaster KDDI actively participates in comprehensive disaster preparedness training conducted by national and regional government bodies and maintains close relationships with institutions throughout Japan to ensure it is appropriately prepared to respond quickly if a large scale disaster strikes The Company s departments each con duct their own training as well We also began offering public exercises on topics such as setting up vehicle mounted base stations to help people understand our service restoration activities In February 2013 we conducted companywide disaster response training that assumed a major earthquake in the Nankai Trough We are reflecting the issues and areas for improvement that became apparent through these training exercises into our BCP and bolster ing our disaster response system Photo Public exercises HO K
53. ing together to fulfill our mission Through its widely varied business activities KDDI intends to stimulate the people of the world offering them safety and enjoy ment and bringing smiles to their faces We ask for your ongoing support and cooperation July 2013 Takashi Tanaka President KDDI CORPORATION Corporate Profile 2013 2014 2 KDDIOSB tCY SY KDDI s Business Vision 3M Strategy 3M ERIE lt eN OmE gt KDDII PIVDFA AZIJ VILFAYRI T VILFT N4Al D3 DORNFY 54S 3M EG SHEL TU EF AV KIA AY PIPL Yb mA EBUBOT INA AG DEPUPTU RIBGRYKI DETL 7 CBRE EAZAPIYFYVEY LVAIC CHALE Felt SiS ADLET 3M Strategy Domestic Business Growth KDDI is pursuing a 3M Strategy named after the initial letters of Multi use Multi network and Multi de vice Through this strategy we aim to provide a commu nications environment that gives customers seamless access via their devices of choice such as smartphones tablets or others to attractive and diverse services and content over optimized networks Global trategy CATV TO I NIDETE lt 5 5180 E gt F IVVI TIO ASI RYRIOD FJEWDETAO NILICTHEE p BIED ICTY Vaya y ZIJA hy TTRI SA till z sae LTU EJ EK BRCOAYVI AvVEBSR WiMAX JYFYY SZ GO JINVDEREL JYV IEIZ OIRE R SHE LCWES AOBEHGS CRIAWICMERRIBZHEL SAk PYF 7 L FOMAZBE CC F kR aANT Global Strategy Expanding Global Business By taki
54. n core business 1 FEDT PI KRY YYT Throughout gt JA KS YA offices Reducing Costs AY k YU4 for Business Smart Value for Business Substantially reduce usage charges O 1273 73 Y IPR Internet IP Phones Augment sales capabilities Outsource IT services Cost reductions by combining Internet and _ voice communications Google AdWords O 47170731 750k SS 7UP Office Supply n COST Boost ability to attract customers JILLA BBFPIKRY YYT Airea Z VES BER Value Outsource office supplies Effective use of available times AVIA YVEVYRARIRY 4 K bizYou bizYou EAA lk FAVS VEVAACORWe BSH II EROBSCKEOMREAVICHMRANKIIDFUTKCS BROCVAAISR N LDK V EMO I N OY 1 T SlADASst 7 VYavOwyecHelLTWET EVRA V V OWA SETA DEDSSYAVEVIO Ah PRE A MIt EADTREE DYFYVYORADEDCWET Key Google H F OR LN EREBUTE LY RAD ICT CEES SFTOV IIE PARDO YRAAY IY CBE L PEROJ YDI VEVRAICHIFS SED SARS Elga PO EAD CHBIMC KY HRB KOE VY RADE ESRLCWVET HNE OIH EZADIS1 IPY SF KDDII PI PHEOSBRCEDEVRAZMEITSU ERE WELLIE AARADHR RT SyhkI4 LAI DREAM GATE COCK Oe REREO EA SmaBl AVE Ik ERD SAB ESE ABCANSREECHD CBM CHENG ZSOY JLDPHRERMO EX KDD FEDT 7TA ICH DIT OABA STIR EICKU HRRAK FILICRHBLET Jc Google O R HHA Google AdWords OBXUIK UICKU SI F1 YT LRO EA ARALI AIh J42 RAIPUR ELAGE CIV I KOFA DO RE STERKRA ORURU DHT SE E EVRARTAICIFE Fm Ma e ELELE The bizYou Online Business
55. n with a Single Line au HIKARI au s combined broadband service au HIKARI provides Internet connection telephone and television service thereby enabling cus tomers to enjoy a host of content via a single optical fiber We also offer a virus checking service and a high speed wireless LAN equip ment rental service to make customers Internet lifestyles more secure and convenient Customers who select the au HIKARI Home Giga Value Plan enjoy ultrahigh speed high capacity Internet connections with uplink and downlink speeds of up to 1Gbps This level of throughput allows customers to enjoy streaming large videos playing online games or downloading photo and music data smoothly and without stress Providing particularly good value is the Giga Home Gateway AtermBLOQOOHW delivering high speed wireless communications at up to 450Mbps for Consumers auAzV K NUa OeeEs FTTH CATV Allied FITH CATV Providers of au Smart Value SV Spe N cE T re 4 1k mA Hokkaido AL DE 1 Qi HJE HAP Mr Fiber optic Mr Fiber optic Fiber optic HT EA communications service HT EA communications service HT EA communications service auOD mecaEGG qu au 0D O CATV CATV CATV J COM fie PFIVFLER 105 J COM HES ILSLER 126 Allied CATV stations 10 stations Allied CATV stations 12 stations HET PILTLER 55 _ Allied CATV stations 5 stations J Expanding throughout
56. ng advantage of such global ICT platforms as data centers clouds overseas system integration and networks we are strengthening our frame work as a one stop provider of high value added ICT solutions By leveraging the expertise we have cultivated in Japan in the Internet WiMAX and con tent businesses we plan to make inroads into consumer and other new busi nesses as well Our growth strategy calls for a gradual move into key markets At present we are working to consolidate our Group strength and focusing on business growth in Asia Multi N etwork FTTH FONDS Global Strategy Indoors c FITH CATV ulti Use yvvs1 z KDDI BSTN FYTI HEP ENT ILDEWERYEI 4 AUK SIYFUY PPUT Yave IEB RUHUL EDIT Zale FIC CH z MULES Aiming to provide the open Internet in the way that only KDDI can we will strive to provide a variety of content and applications that customers can enjoy via any device without a recognizable difference between net works whether they be fixed line or mobile ulti Network wzis2 b9 7 HIER CIE FTTH P CATV E T IL GE 3G WIMAX LTEREDER O2 YbK9 TJICWi Fi ERKETZ YV ALDABBRRECT feHT Stevie BIT S7 IJhIaI7VI FEWBL Amat Y FI SABWICD lt UEFTUNZET We provide a seamless communications environment that combines mul tiple networks including fixed line access FTTH and CATV networks and mobile 3G WiMAX and LTE networks through Wi Fi This approach lets us provid
57. ng between Wi Fi and 3G 4G LTE services and aug menting battery life when using Wi Fi as part of its ongoing mea sures targeting the convenience of connectedness Resolving Connection Difficulties Swiftly Radio wave Support 24 Radio wave Support 24 is a service that allows customers to make home reception quality improvement requests and in principle makes home visits to check signal quality within 24 hours except during year end holidays The radio wave supporters who make these visits provide ways to optimize reception such as by using the au Femtocell and au Repeater For au smartphone users we suggest and install Wi Fi routers to improve in home communica tions speeds Going forward KDDI plans to enhance its services further to achieve optimal user environments Not available in WiMAX areas and with prepaid services KDDI CORPORATION Corporate Profile 2013 2014 16 for Business EVYRAY VUICBBRDE5ST 39D VILE Driving Transformation in Business Settings through the Three Multis SILFF RYKI I7 RIDE TF NAAZI VIVFA AZI OBtSICKS KDDI RS ClEOYUI VYave SMAI I TAI 4 IDERRLES W KDDI aims to promote innovative working styles through solutions that combine its Multi network Multi device and Multi use approaches KDDI CORPORATION Corporate Profile 2013 2014 KDDIOjEA3M Multi Network Multi Device Multi Use KDDI s Corporate 3M Strategy Multi n
58. nly comprehensive telecommunications company offer ing both mobile and fixed line communications KDDI communi cates directly with customers at the KDDI Designing Studio au NAGOYA and au OSAKA By providing environments for simple and seamless communications we propose to customers a new sense of freedom to do what they want making their own choices KDDITF U4 YIRZIVA au NAGOYA KDDI Designing Studio http www aunagoya jp year round http au osaka kddi com J au OSAKA BRAT ABR TAC KARE eile 10 00 21 00 EPRA Ofuka cho Kita ku e Osaka shi Osaka Pref Hours 10 00 21 00 Feb ZAR LAKHE SoeBmoRK si ee Se Ale ro Se 10 00 20 00 10 00 20 00 FC FRR FAHA Jingumae pj Nishiki Naka ku Shibuya ku Tokyo Ba i aian Nagoya shi Aichi Pref Hours 10 00 20 00 s Hours 10 00 20 00 L year round http www kds kddi com year round 33 KDDI CORPORATION Corporate Profile 2013 2014 T ay r L TNN tan O e za Corporate Profile Corporate Officers Organization Chart Domestic Group Enterprises Overseas Centers History Name Card Holder 34 KDDI AAt KDDI CORPORATION http www kddi com ARFD SH SNS HDEY 360g DCO2EN MY gt FILYRKLTWET O 360g of CO emitted from one copy of Corporate Profile 2013 2014 is offset 2 t ond ARAtSA 2013 2014 ORG HF ICHEW
59. ort of our customernsmas we turned the concept into reality Profile 2013 2014 We announced the first phase of our 3M Strategy the Smart Passport Co Sin January the au Smart Value and au Smart Pass services KDDI embarked on In June 2013 we entered the second phase with the Smart Relations Conc egy further Keep your eyes on KDDI whose new challenge is to make gt GA gt au Smart Pass P ILRES i OULD yay Relations with real life WiMAX 4G LTE x WI FI co H O D Sw au Smart Support DI Da D Relations with customers Relations with devices auzY KINAOEIE The Evolution of au Smart Pass llout of entrenchi ful martphone HBEtECOUL Yar sail auczaY koOm k au Smart Support auzYV KOM BFIIE ENCES ZOR KTSAY hKI4 Y RRO UFPIJ EZTH Eok E EUTRU RUEUUFTEBASD FSPRBZIEWSSBRCEC EFR NAP RAY hIAY 1 De EY Vd dl OF CI au Smart Support is a sort of after Sales service that supports efforts to make full use of smartphones Our advi sors provide thorough smartphone life support to customers who have pur chased smartphones but not mastered them and others who would like to buy smartphones but are uncertain about using them AY hI4YEUP IWGEROUL Yary sae auAYV KNAIPAtICE ELELE RARES I BRP HLO ESC EALLI TY YE JILI YE ACE AREKUY YP IVICREDDSOOICBATWE aD
60. p E Outdoor Spots On the Move Home au Fiort a jE O m Commercial facilities Wi Fi SPOT public transportation systems au Backbone au HIKARI HrEDENS HOES Wi Fi BLT au Wi Fi FSHROVCH OBEO CHAZ ARAA a PCE EC RJR VI KRY EDBRUPUICIEITSAS BR fRLAND EAlau Wi Fi SPOT CB SAWI FiJL 9 HOME SPOT CUBE ZLC KDDI CGl CS UIC RIn OD CDA mR PDU VaYSOREICKYU Wi FIC3G 7 4G LIEED RMR VSB AZAORAPWI Fi CA AROS WHEL DRS O HOME SPOT EDDM MET TET Bi DBD UICCU QEIRA RU h h24 BRYR SBRCEPSCRHSOSRWNSSBSEME UTOS RR 24 FILA ERE AISBREK SG IC BIRR BORER AAOKMOD TERATUR SROMN IJ DM AAAA Tau 7TA KEL Taube I AAR WIRE RNB KAeCHRLET Ke aukcAV hIsveEc AUAOBSCAK CIA Wi Fi JD J OCRE KRBAeIICe C CB EN COME REONSeMUKS KDDIId SRBR AC AARRO SRI COITCT C EAZDESROERRENO CUa ds WIMAXIUPPMURTRO ERSIS PRNCRUET Set h 24 S HOME SPOT Living room etc fEHEFTTHS SG tele CATV BEB Allied FTTH companies Allied CATV companies au Wi Fi for More Connected More Convenient Wi Fi Service To meet communications needs in locations where demand is particularly high we offer the au Wi Fi SPOT public wireless LAN service to make Internet access more convenient and enjoyable For residential use we provide the HOME SPOT CUBE Wi Fi router In addition to augmenting communications environments in these ways KDDI is improving its handsets and apps to allow optimal switchi
61. related to effectiveness cost and secu rity while responding to mobile working styles KDDI handles all aspects from initial application to after sales service reducing the burden of introduction and operation In this manner KDDI pro vides comprehensive support to small and medium sized corporate customers to match changing working styles and to meet the need to reduce costs Basic Pack a Package of Optimized Cloud Applications Our Basic Pack is a package of business applications that are in high demand for use on smart devices priced from 390 per ID per month tax inclusive Essentially providing an office environment the package s core applications include KDDI File Storage for high capacity storage the KDDI Knowledge Suite offering groupware functionality in an all in one format and the KDDI Business Mail cloud based email service We also provide the Corporate Smartphone Basic Set which offers greatly expanded functionality and the KDDI Smart Mobile Safety Manager provid ing centralized security and terminal management KDDIEYRAVFAP Wi Fi KDDI Business Secure Wi Fi WAN E CRIDOR FE MH h Secure maintenance support with integrated WAN operation 208 KDDILDERR yg KDDI Operations Center 737 FH GOI1 t ESH Cloud based user authentication KDDIPFS4N KISDE KDDI Private Cloud pooh I Authentication server KDDI Wide Area Virtual Switch PIRA
62. rtphones with a range of characteristics models that are easily transportable and loaded with entertainment functions models with the most sophisticated camera functionality models with extra large batteries and amazing power saving technology and easy to operate models for the first time user These models pro vide customers with access to the latest capabilities and convenient functionality We have also extended our range of official au acces sories through the au 1 collection to make smartphone equipped lifestyles even more enjoyable A New Style for Tablets au Tablets Tablets offer a new way to communicate in business settings as well as in other aspects of our lives The au iPad and the AQUOS PAD with a new generation IGZO display are compatible both with the 4G LTE high speed communications service and Wi Fi so users can enjoy fast communications with a maximum downlink speed of 75Mbps In addition tethering allows rapid 4G LTE com munications and the use of highly reliable 3G networks and can be used by other devices as well The large screens on these tablets make customers lifestyles even more enjoyable by enabling them to read books via Book Pass use Video Pass to watch videos and play games through au Smart Pass Limitless Fun au Communications Devices Data communications devices allow people to be connected any where and at any time Our mobile Wi Fi router the Wi
63. sia which are expected to experience high growth going forward and concentrating on the U S immigrant market As one example of our activities in 1996 we entered the mobile phone business in Mongolia through MobiCom a local telecom munications company with an approximate 50 market share We are also focusing on the immigrant market in the United States which is growing every year by rolling out easy to use services through Locus Telecommunications an MVNO provider KDDI CORPORATION Corporate Profile 2013 2014 24 for Society a AN se WRIAIS IAT VYaVeSORERcMalstT Aiming to Realize a Bountiful Communications Oriented Society KDDI It H RBRO ine SSSR ECLCOUMSWAES Ha Qe Lom EADRHCHA REO RA MOT SPRIS1 7 YayeSORMICSRULCWEES KDDI recognizes its social responsibility as a telecommunications company that provides part of the social infrastructure Accordingly we contribute to the realization of a bountiful communications oriented society through the provision of stable communications services and by addressing the issues that society faces i I My ay by 4 ome Hits KDDIO CSROBAB KDDI KEUR Bist AP TORMOROCHAD HO NEZA D Mes TER eM KDDI 710 71 eee ADHA RRUCWAT UMRORKMCHRELED EA ZRI OCWStRt VIS eH Hs SRBCUCOAEN Pane RCL BEAK MECH DRESE WRERBRE FNCOAT INILI DALR COMIC HAN CEALGACH ACUSE ELTUR KDDI 740Yy71 ARI DZTNS TEAR OED SRERIC KY Qi LE CHORES
64. tations to ensure connections without time lags We also set up vehicle mounted base stations in areas where large numbers of people gather for short periods of time such as for fireworks events festivals and live concerts We are undertaking various such initiatives to ensure secure communications 24 hours a day 365 days a year Augmenting the 4G LTE Service with Downlink Speeds of up to 100Mbps au IS expanding its 4G LTE services which use the Long Term Evolution LTE next generation high speed communications stan dard and began providing high speed data communications services offering downlink speeds of up to 100Mbps on some models in June 2013 Service began in some parts of Shikoku and is scheduled for gradual expansion Note This service is offered on a best effort basis The speeds mentioned are maximum speeds for technical standards and do not indicate actual speed Actual speeds may be lower depending on the customer s usage environment and line conditions Maximum uplink speeds are 15Mbps 1 The following models were compatible as of July 31 2013 iOS iPhone 5 iPad mini and iPad Retina display model e Android HTC J One HTL22 Xperia UL SOL22 AQUOS PHONE SERIE SHL22 and URBANO L01 2 Maximum communications speeds differ by area Please check the au website for the most recent information for Consumers KDDID BISAY KRYRD TZ KDDI s Ideal Smart Network World PIORRVARYbk E
65. tomers consequently enjoy high quality Wi Fi environments with reduced operating costs Further aug menting our support for mobile working styles we provide a central maintenance desk that is accessible via WAN 24 hours a day 365 days a year See ARB ale bg C IR AZAWYV k YU1 for Business H PREOBRCKeEWRIC aAUAVY hKIAZYPIDIRG EA ERG CERICA DH eE TA Y h NUa for Business CS FPI PHEOBRAENME Y A IDD TDAI A I EDD E BEETAD CWSI WRI O IZN EFF BEZ BEBE EAZERDETC AUFAUTETEC TEC FED CHERISCEDU RECS dle BH LIAPPPII T EAZDKDDIP THICMIMLET OC A PEAOCARHeRMLET KDDIId PI PROBES RDI IAIA ILOBRBSCIAb BME RAWICRBLET ABSI IIP PUNY Vc Re NT AY RINT ACOCAHAR ADBUEY RAP PUT VaVYOINYT LVe AR390F ID BA DS CAFR ETE ISOP N DvT7 NyY7 CF KBEBAKL YO IKDDI IPAIVDARKUY YP FILD PFOLP BREA ILIVIVG CHet o KDDI Knowledge Suite JG DR IX LO E AIKDDI EV RAX JLJ BE ADA ARO RAAR S BAP PUT Vaya CHR Kc AeA ROI DA AZIX I4VEBAPYEI KDDI Smart Mobile Safety Manager C1071 EE mK EHATE Cake for Business Simultaneously Transforming Operations and Reducing Costs with Smart Value for Business We offer Smart Value for Business an inexpensively priced and convenient au smartphone and cloud service targeting small and medium sized companies Used in conjunction with fixed line com munications services this service addresses small and medium sized corporate customers needs
66. top Provision VARNA a System integration TELEHOUSE BALUPAYKI TJ Overseas area network ga sen ect E System integration A TELEHOUSE a 9 oe a ee erseas area network Global Network Services that Deliver the Highest Domestic Quality Levels Overseas as Well Using a backbone of high capacity broadband optical fiber networks KDDI provides high quality seamless global network services to more than 150 countries and regions We ensure network reliability by arranging optical communications channels in individ ual countries and regions ensuring multiple routes and providing dispersed equipment Between Japan and Europe we collaborate with Rostelecom Russia s long distance telecommunications pro vider to provide a 10Gbps wavelength service that allows high volume content and real time bidirectional communications with low delay and at an inexpensive price In the Asia Pacific region we have a state of the art submarine cable network that includes the trans Pacific 20Tbps capacity Unity cable and the South East Asia Japan Cable that links Japan and Southeast Asia using a total capacity of 28Tbps to provide a high quality low delay network Cultivating New Growth Markets Global Consumer Business KDDI is cultivating new markets based on the mobile phone and Internet expertise it has cultivated in Japan We are commencing and developing business in the emerging markets and developing countries of A
67. ue a solid endorsement Numerous customers are also subscribing to au Smart Pass which enables them to enjoy a host of applications and content securely We see the year ending March 31 2014 as the first year in a new stage of our business when we will advance and develop the 3M Strategy and the Global Strategy as we work toward full scale income growth In addition to enhancing au Smart Value as the second ele ment of the 3M Strategy we will seek to realize the Smart Relations Concept of forging stronger connections between smartphones and real life We will offer a number of proposals designed to foster a transition from owning smartphones to mas tering them Under our Global Strategy we will reinforce our structure for providing one stop high value added ICT solutions such as via our high quality TELEHOUSE data centers In addition we will move into the mobile virtual network operator MVNO business in the United States and consumer businesses in Asia s emerging markets Even as we move to a new Stage in our business we recognize that we must remain faithful to our mission Namely we will con tribute to the realization of a rich communications based society through our businesses of providing stable communications ser vices and other services that deliver value to society We have shared among all employees the KDDI Philosophy which defines our vision and are all work

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