専 門 職 学 位 論 文 - 早稲田大学リポジトリ（DSpace@Waseda
Contents
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6.
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8.
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10. H
11. 2
12. SNS
13. 74
14. 69 2 1
15. 2 2008
16. EAN 9 1 ee 9 2 OO ee 12 1 es 12 2 kk 14 3 kk 15 3 1 2 9 215 23 1
17. SNS GREE
18. 2011 2005
19. 2011
20. 6 1 Amazon Kindle
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23. 20 1 1997 2 4
24. SE 1995
25. 75 6 2 1 Amazon 1 2
26. 67 5 1 2
27. 2 3
28. 45 19 30 19 19 7
29. 14 ET O O x O x x
30. SNS 43 4
31. 2 IT
32. 5
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35. E E 21
36. compatibility
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42. E 2 65 2
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48. 1999 63 5
49. Rogers 16 23 6 ww 9 Y lt http 7w
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51. 2006
52. Q6 8 Jy 3 i Rt HHF 5 1 2
53. 1 2 2 4 4
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98. 2010 2011 2010 5 2010 Apple iPad 14 Android OS 1 2011 1000 iPad 1000 Sony Reader
99. 2
100. 2 78 0 Davis Fred D 1989 Perceived Usefulness Perceived Ease of Use and User Acceptance of Information Technology MIT Quarterly Vol 13 No 3 pp 319 340 Katz Michael L and Carl Shapiro 1985 Network Externalities Competition and Compatibilhity American Economic Review Vol 75 No 3 pp 424 440 Midgley Dacid F and Dowling Grahame R 1978 Innovativeness The Concept and Its Measurement Journal of Consumer Research Vol 4 No 4 pp 229 242 Rogers E M 1982 Diffusion of Innovation 3rd ed Free Press 1990 Shin Understanding e book users Dong Hee 2011 Uses and gratification expectancy model New Media amp Socnety Vol 13 No 2 pp 260 278 2007
101. 22 oc 2 1 1 Rogers 1962 Tnovation Rogers Rogers 1962 Rogers and Shoemaker 1971
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108. 4 e 1 60 0 2 58 3 6 3 24 3 2 MM r
109. NN 83 0 Web Q1 1 2011 1 1 2 2 1 2 3 1 2 Q2 1 PHS 2 PG 3
110. 2010 574 2010 2011 18 2 1990 Amazon Kindle Apple iPad iPad 2011 1 2011 572 1 Google 2004
111. 4 E 28 1988 nH Nr Ct 1 2
112. 6 1 PHS 2 48 4 PC 3 PO 4 5 7 8 19 Z 2 d e 1
113. 24 2 6 5 5 i 2005 5 relative advantages compatibihity complexity divisibility communicability Grelative advantages
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147. 2008 10 eb H MR 2010 1 160 LS HT 1 12 650 88 2009 2009
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