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Contents

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8. 25 9 166 3 3 4 A
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14. Bendapudi amp Leone 2002 Palmatier Scheer amp Steenkamp 20077 Yim Tse amp Chan 2008 3
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18. Nonaka and Takeuchi 1995 Ay gt foe 153 IX HO NAD DMR ANTE
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29. mlx V o 90 3 SURE TA Seger E votim T V21 V20 V22 MG6Twitter V4 Vi RAE RRID ETE 91 K4 Twitter Vi 6Twitter Vi TTwitterRe Vi Facebook V19
30. 1990 2008 6
31. 1 8660 1 BS WAAL HA c vu T E c 8 Vargo S L amp Lusch R F 2004 Evolving to a new dominant logic for marketing Journal of Marketing 68 pp 1 17 January 1994 10 pp 153 167 KIE E RE HIT 2010 Etgar Michael 2008 A Descriptive Model of the Consumer Co Production Process Journal of the Academy of Marketing Science 36 1 pp 97 108 Fuller J 2010 Refining virtual
32. H Collaboration Co Creation 8 D Customer Consumer Brand Communication
33. 5 c 131 6 Kitayama S Duffy S amp Uchida Y 2007 Self as Cultural Mode of Being In
34. alli 2 HS 2
35. 3 3 2 1 A B C 3 B A C 2 3 3 2 2 3 3 2 3 2
36. 6 0 4 3 147 8 3 1 9 3 1 6 3 1 F1 F2
37. Becker 1965 7 market orientation
38. E ali f s l Hj 3 BAC koe 183 1
39. 2 YD TEM x gt AIL 1 2 fi AIF Hippel 2006 2013 ee 56 Chesbrough 2012 3 2009 6000
40. 7 2 3 GFA LCV
41. Adaptation Jensen and Szulanski 2004 U uu EE E stickiness Szulanski 2000 codifiabiity teachability Zander and Kogut 1996 2 E 1 1
42. 178 6 2 6 L 1 Gi 15 A 1 4 15 f 0 i235 t e f GRE SER SELE SAS 15 SERR 5 15 5
43. 2 E
44. 3 4 De contextualization Capability 4
45. LTH et al 2001 2 3 1
46. 3 1 2 3 38 BayoNet Y 5 0 K2 Greedy 5
47. Q1976 6 1 3 4 5 B4 icd 0m 2531 th 6 ic 1 i th 6 FER mg i L Ev t E31 z 6 1 E 3 8 E 001 20 425 E vs EXE Hm x 1 666 520 7 846 16 061 18 365 vs ane an
48. VOR eA pius X 1580 1 E Hj ETE enl zy CRAC SIVCWS BAIT LFH QNM M 1 C E Ls
49. 2 Affordance 13 5 48 Affordance 5 OD 49 5 Affordance
50. N 137 3 Nisbett et al 2001 Choi et a1 2003 2007 E 0 gi i Monga and John 2007 Monga and John 2008
51. 8 0HH 0 E E 63
52. Bargh 1990 Bargh et al 2001 Fishbach and Ferguson 2007 Kruglanski and Kopetz 2009a 2009b
53. 162 1 OSEKE 2 H UT V5 2 f
54. 1976 1958 4 1977 4 OF 1 E 1980 4 1996 2008 f H 1970 Abd E T TA KREA E 81
55. 26 effect Schunk 1981 Kivetz et al 2 f et al 2003 006 goal framing F BE E E
56. S D 1 S D 2
57. 3 1 9 2 l HERH DspER n28Wtsti s8pn tB REAICET IET ONES Moto sHEOBSOTSTIE SETS a ERS Ae 2012 5 7 5 18 QS RRA RINE 201 2 5 2 RES BIER SANAE GREER erruot CWL 1 momaoB h r Cg 98 Customer Participation 1 4 Staff Factor Firm Factor 4 Yim Tse amp Chan 2008
58. 3 3 2 1 A 2
59. e es s nn NI UC ME SCR 1 4 3
60. 2 Staff Trus Staff Loyalty Intentions Firm Trust Firm Loyalty Intentions Customer Participation Real Customer Participation Web 6 Action Adjustment Cognition Locus of attention Centricity Collectivism 3 8 8 2 8
61. RVA ET 1 E 2 Frontiers 2012 Abstract Proposal Cultural Influence on Customer Behavior in the Service Recovery Management Processes Recovery from a service failure also known as service recovery has been a very important topic in the service management literature e g Claycomb et al 2001 Researchers have demonstrated that effective recovery has a significant impact on securing and meeting customer satisfaction Goodman et al 1995 deflecting a negative word of mouth reputation and improving bottom line performance Fisk Brown amp Bitner 1993 Tax Brown amp Chandrashekaran 1998 Zeithaml amp Bitner 2003 The service dominant logic perspective asserts that all firms are based on service and that goods are platforms or distribution mechanisms for service provisions Vargo amp Lusch 2004 With this notion and actual trends toward a service economy service recovery iss
62. 3 25 5 5 2 2 24 25 1 2
63. WEB MD MD 23 11 16 25 gt WEB
64. c d 152 5 4 1 2
65. 82 pp 116 119 2004 9 16 123 B 1 RKitayama 1 Duffy and Uchida 2007 E Cultural patterns of social Social relations governed by _ f Independent mode di action as Infiuence instrumental goals ree Goal directedness deee analis cognition of separated self centricity seives Social relations providing the Responsiveness
66. 5 28 24 3 3 3 23 2 24
67. 47 4 4 um S li LEARNING MEMORY AND COGNITION 1 OURNAL OF COMPUTER ASSISTED LEARNING SYOCHONOMIO BULLETIN amp REVIEW SYOHOLOGICAL REVIEW DUCATIONAL REVIEW UROPEAN EARLY CHILDHOOD EDUCATION RESEARCH JOURNAL EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY INTERNATIONAL JOURNAL OF TECHNOLOGY AND DESIGN EDUCATION JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR gt o OO 10 JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY UU ADULT EDUCATION QUARTERLY gt SSS ANNUAL REVIEW OF PSYCHOLOGY S BRITISH JOURNAL OF DEVELOPMENTAL PSYCHOLOGY BRITISH JOURNAL OF EDUCATIONAL STUDIES 5 BRITISH JOURNAL OF
68. 8S D S D S D 6 8 D LYE
69. 23 24 3 3 2 1 A B C e 3 3 2 2 AT 2011 B
70. i I 2 LT 176 ZR S
71. 2 2 1 TF1 2 4 3 3 5
72. Asakawa Ito Rose and Westney 2012 TEnderwich 1990 Johan E sson 1990 Strom 2005 S D
73. 1 181 Jj RIZ T ON o University R WED E33 2 KINZ AXTA ok l O KIDA
74. MEHA co creation Affordance Affordance Affordance 2 1 Web of Science
75. Customer Consumer Collaboration SD Co Creation iiu ee Ee Uds amp X Brand Communication 9 URAS 39
76. 3 Patricio et al 2011 Customer Journey ecu 1 On ee SDN 70 Wk SDN is E 1 6 Twitter PAN
77. 2 3 5 8 5 18 228 21 8 199 3 8 2 2 3 8 8 1 2 1
78. S D Lusch a value co creation nd Vargo X8 2006 p 284 IX S D 2 co production
79. 4 2 131 Choi et al 2007 2 w 2 vo Vi 2 b 199 poss 1 S HEE EDU LIT 68
80. Pie ie uon S D Karpen et al 2012 Seryice Dominant Orientation S D Do f
81. 2 2008 3 ITSO TAFT CHS EVD HRB E e E 1
82. Nike 50Km 7 sz 7 Karpen et al 2012 MR to head BURIED E TNF Y bh ee eee oP c RS A A amp R jt 7x SA Ay ELO os
83. 3 Customer Participation Outcome 120 7 A B 2
84. TFacebook Fan E HIE Bru 88 2 1 iFt 2 iF2 3 iF3 4 5 5 V1 Tempo 6 iV2 Satuei 7 v4 8 V5 ive IVa ivo iV1 0 REE iT 1 2 IV16Twitter IM 7TwitterRe iV1 8Facebook ivV19 8 iM20 ve1 21 iv22 21 i i
85. 2 m erus c IM EE T LER 3 1 2
86. SD Arnould et al 2006 Consumer Culture Theory HEX Z nmi i Lu A LTRK Sj aw 21 Ku 1 H IB E ar et al 2010 1 o
87. 4 5 Brown Stephen 6 Brawn Stephen 3 Vargo Stephen L Lusch Robert F 2008 7 Abstract 1 h Brown Steph 26 Brawn Stephen Harry Potter and the Service Dominant Logic of Marketing a cautionary tale playing hopscotch in the marketing minefield Marketing Renaissance Opportunities and Imperatives for Improving Marketing Thought Practice and Infras
88. temporality ARI Arnould Price and Malshe 2006 p 96 D 66 3
89. 228 21 Er A ee HO HAR 2 3 40 2
90. AM Pik Like Wore E Eg BEALI amp T Etgar 2008 Tz
91. Prahalad and Ramaswamy 2004 Vargo Lusch service dominant 1ogic Vargo and Lusch 2004 2006 Lusch and Vargo 2006
92. 4 7 Campbell et al 2000 Heine and Leh b
93. JA all oH Bd 1
94. eg Etgar 2008 Fuller 2010 106 Cultural patterns of social relations Social relations governed by instrumental goals 4 i of separated selves Social relations providing the context for the definitions of neo 10 Social connected selves Kitayama Duffy 2 1 1 2 Kitayama Duffy The central principle of action regulation Goal tirectednass Responsiveness jase contingencies and Uchida 2007 1 E Three fealures of Ihe mode of being Independent mode action a
95. E co production 4 Nike H tion wes e CBR LIB
96. Social Rapport Staff loyalty intentions li Firm loyalty intentions Customer Staff Relationship Share of purchase intention P Customer Firm Relationship 1 Yim Tse amp Chan 2008
97. Co creation Affordance 3 3 1 3 Co Creation Affordance 2011 7 Affordance Abstract 14 DB 2331 1821 3
98. 2 1 17 Service Dominant Logic All Text 2011 1 21 H 30 Web of Science 17Q9 DB 262 15 248 Web of Science 27 192 672 120 20 Web of Science 67 17 19 DB 18 Vargo Lusch 2004 2 312 1 1 3 DB ri 2 o Academic Search Premier Academic Search Elite America History amp Life Q EconLit with Full Text GreenFILE HAN H cal Abstracts ndex to Leg
99. dE 2012 10 po c T BEU WRA RADET 2308036885 2013 4 3 2013 3 6 Dd Mq E A RES HA CAR NN
100. Cem competence 1 3 1 4 E HEA DH
101. 1 1 f 1 2010 Ramirez 1999 Prahalad and Ramaswamy 2004 Madhavaram and Hunt 2008 Payne Storbacka and Frow 2008 Day and Moorman 2010 Porter and Kr
102. Service Sciences Man Management S D Service Do ISciences Engineering CE ESQ UIS ene el 4
103. i PU a eo 3 Csikszentmiha Lakshmanan and Krishnan 2011 2011 68 task enjoyment E Jk i 1990 E
104. A 3 172 3 E 6 EQ 6
105. Kopetz et al 2011 f 1 H Wang C and Mukhopadhyay A 2012 Sn Means k Self Regulation
106. Co Creation 3 Co Creation Co Production Prahalad and Ramaswamy 2004 Vargo and and Lusch 2004 2006 Lusch and and Vargo 2006 co creation of value value co creation Co Creation
107. G D HI 1 8 G D S D 1 4 5 S D 4 FP10 zh EREOD ER LC RRT 2 RR FP1
108. 81 106 6 48 My MU 1
109. F Vargo and Lusch 2004 Goods Dominant Logic G D G D G D S D S D c
110. SNS Mixi gt et al 2010 OTE Trast M Berry 1988 gt an ANZ WDK Twitter My Space Customer Satisfaction Lam et al H Yim Tse amp Chan 2008 Staff Loyalty 2 Staff Factor Staff Trast Firm Factor Yim Tse amp Chan 2008 Customer Goal Target Goal
111. A TREE E o HAI 24 72 CHA GELA 4 r jen E ert A AZ Tc EI 3 a ED IE ct ANI 2
112. B x A A ety le eee 4 5 12 1
113. Global Kumon University 17 C Zt x FE A 6 rea E I b E
114. El Low level Construal High level Construal Unstructured incoherent Structured coherent Contextual ized Secondary surface Decontextualized Primary core Superordinate Goal relevant Trope and Liberman 2003 Temporal Construal Psychological Review Vol 110 No 3 403 421
115. Goal E am Cla 1003 3 a E14 2019 48 5 3 7 18 FEY Mean multifinality Multiple goals pursuit 2011 1
116. 1 lus Lie BL EER H Lu FI E Hj 5 E
117. 1 20 4 10 05 12 35 1 5 10 15 11 20 2 11 25 12 05 3 12 05 12 35 4 6 CHS Q1 Q2 1 Q3 Q4
118. 15 3 1 2 S D
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120. 3 3 2 3 85 A B 2
121. Tuli et a1 2007 in role extra role 4 EE E
122. Action Factor Influence Adjustment Centricity Foctor Self centricity Other centricity Cognition Factor Analytic X8 2 ona d A 2 2 WA PIAL TEMMELEAIT 2 E RET OE eigo
123. 1 100 POP MUJI TUIS 1 E 4 4 E
124. A 1 5 LA 1 2
125. Fey alli ADR ERR EAER m Oe Ud BIS LAKE 24 1 13 20 3 1 2 3 1 4 B 2 1 12 A 10 00 13 20 10 10 11 30 11 40 12 20 12 30 13 20 1 13 4 13 00 15 30 13 10 14 10 5 3 15 00 15 40 13 40 15 30 14 10 15 00 xm 80
126. ge PS Wo 154 10 BAHAR CES 11 PA 155 HOSS RAB T S wires SOR 6 Kopetz et al 2011 H
127. 1 goal oriented Baumgarther and Pieteers 2008 Kopetzetal 2011 motivation PH Goal concept Pieters andWedel 2007 Buttman Luce and Payne 2008 Tam Wood and Ji 2009
128. 1 2010 5 OES FR 39 E 64 5 lz Woy valence Cn
129. 1976 Bendapudi Neeli and Robert P Leone 2003 Psychological Implications of Customer Participation in Co Production Journal of Marketing 6 January 14 28 Billeter Darron Ajay Kalra and George Loewenstein 2011 Underpredicting Learning after Initial Experience with a Product Journal of Consumer Research 37 February 723 736 Blattberg C Robert Jacquelyn Thomas and Gary Getz 2001 Customer Equity Building and Managing Relationships As Valuable Assets HBS Press 2002 Bolton Ruth and Shruti Saxena Iyer 2009 Interactive Services Framework Synthesis and Research Directions Journal of Interactive Marketing 23 91 104 Brodie Roderick J Linda D Hollebeek Biljana Juric and Ana Ilic 2011 Customer Engagement Conceptual Domain Fundamental Propositions and Implications for Research Journal of Service Research 14 3 252 271 Campbell W Keith Constantine Sedikides Glenn D Reeder and Andrew J Elliott 2000 Among Friends An Examination of Friendship and the Self Serving Bias British Journal of Social Psychology 39 2 229 39 Chaplin Lan Nguyen and Tina M Lowrey 2010 The Development of Consumer Based Consum
130. 2 VETOT I X EZ He H E EF E E rH A E B C i KUMON WAY
131. 3 3 2 3 A B 3 3 2 4 2 A B 3 A 19 9 3 3 3 1 Service Dominant Logic 3 3 1 1 Co Creation 3 3 1 2 ffi l Affordance 3 3 1 3
132. THAM Action Influence ORA Eh Independent Mode Cognition Analytic Centricity 23 Self Centricity L Hnterdependent Mode Action Adjustment Cognition Holistic Centricity Other Centrieity Independent Mode mnterdependent Mode 3 2 124 2 3 2 IndependentMode Influence InterdependentMode Adjustmen Holistic Analytic X 3 3
133. E fea 600 i00 z AM 8880 Plo 100 0 200 B20 Wo E lo 7 TN rr 15 88 ro or EM ro 20 WO 8207 An USSR FME EL im 80 BOO B00 zio G0 a7 eL Tus ENRE e EE Rn B S at 500 ao 0 900 IZO z Sis 800 AEBS ARAB I PR SHAMAN ORE TRRADYE LS D 990 700 200 060 TT dts Be me Se 80 0 i a 80 SEA ET AJ 100 1 3jc se TT i PERE ER r o m B00 ES S a ETO 00 m EUIS RES b e 5 RSET cag if E 1 8r ir 100 a 200 MES amp UNCP UV AEB OG BERRAR 2 TOL Q T 800 800 310 ae d 00 200 SEXES md SE QI IC CREE TIT 5 00 00 FLO 800 3 A 900 500 H1 2783582 OTERO CLV PERSE Y 11 3 E T Wo W E 0 Wu Lro SER ERE S mm ZI iro 650 100 EIU J es ora a 0 Hu 200 T i 900 _ BEMOVATS OTARRA SO 260 20 20 a a zt 800 m CERGICITE FUE a dice Serre T 900 90 600 0 800 no 800 mp RES SRM EHE ncm el 00 810 100 100 FO 00 100 en
134. i Referral Value extra role behavior 2 31 HA ROANT VY FEJ Hk tE
135. UTS oa bh Influential Value Knowledge Value Custo D OE ES PIZIE Rust et al 2000 Blat A NICO RUE Ka Ue bec ae
136. Asakawa Ito Rose Westney 2012 3 2012 2013 3 787 y 48 16 600 147 8 400 286
137. Q5 Q6 2 1 10 20 2000 POP 80 90
138. EE B H A 24 EE JA RA OSE Alla IA fev A Re LH Chaplin and Lowrey 2010 5 Tax et al 2013 lane LT BCE
139. E ae M RI PORE ROJ Pr 1 al 2010 p 254
140. Kitayama Duffy and Uchida 2007 1 24 5 19
141. 1900S 1930S 13305 13308 19905 2000 2000 Individual Goods Focus Value Focus Relationship Focus Stakeholder Focus Brand Era Brand Era Brand Era Brand Era Brand as Identifier Jutput Orientation ustomers as Operand Resources Brands are Operand Resources Brand Value through Value in Exchange Functional Value Focus Symbolic Value Focus Brand as Functional Symbolic Image Output Orientation Customers as Operand Resources Brands are Operand t Resources Brand Value through Value in Exchange Customer Firm Focus Customer Brand Focus Firm Brand Focus Brand as Knowledge Relationship Partner and Promise 1 Process Orientation External and Internal Employees Customers as Operanf Resources Brands are Operant Resources Brand Value through Value in Use 1 Michael A Merz amp Yi He amp Stephen L Vargo 2009 85 Individual gt Dynamic Stakeholder Focus 4 Brand as Dynamic and Social Process Process Orientation All Stakeholders as Operant Resources Brands are Operant Resources Brand Value through Value in Use Brand Firm employee individual customer Customers Firm AN CL different stakeholders KN
142. 2012 5 199 pas DE eee ELTK Ris oa 1 2
143. A NC a qdiedd 60 AE E 7 3 2 Ft F2 F1 F2 1 12 1 12 14 n 8 3 2 F2 3 WR 5 600 A 3 0893 0688 gt FoR RAG TH Jb gt F2 149
144. Co Creation 3 3 1 288 100 Bi Co Creation Abstract 2011 7 15 392 Co Creation Co Creation Co Production co creation of value value co creation co creation of value value co creation
145. 2 3 3 ee 201 2 5 7 5 18 lg Iiooo 2 ii ET IC SPSS Statistics v19 0 3 5 128 3 Adjustment Qj 5 Rf TOZA v RESEBOOTLRDCUSCE Q7 6 5 Q7 7 0 Q7_8 Q7 9 V190 V203 V204
146. ue o NN Q js Kelly 1955 13 14 3 ee Ge S ey NN 2 10 11
147. Customer Staf Staff loyalty Relationship intentions Seni sh f ervice ends Firm loyalty quality intentions rite intention ki y Customer i Customer Firm satisfaction Relationship Customer firm affection z H EE M3 Yim Tse amp Chan 2008 Social Rapport
148. ya E nci uH mue ERES IST ali ce URN s m e 1 p FEZI
149. m Ee 2010 2010 2010 D a Co Creation Orientation 1 2 E S D Hx
150. Twitter Facebook SNS 7 5 GIEF Twitter Facebook SNS 6 9 amp F 1 Tan Jaa r DER B
151. 2 3 3 F1 H F2 2 2 X2 4 4 IBM SPSS Amos Ver 19 0 HO R 141 X 3 2 142 c 3 E a UE 0 000 CFI 0 843 RMSEA 0 087 AIC 455 575 4 5
152. F 2 86 B A 2011 1 o 1989 El IN EACH Be 2012 2 40 20 DE 163 JE Si 7 000 1500
153. FP6 i i 3 FP9 FP7 FP E
154. 1 Bendapaudi and Leo 73 ne 2003 zu Norton et al 2010 self serving bias
155. E 4 7 2 h E E PET Ve 2 4 3 3 1 ER 3 BIE MAER 2
156. f Su 2007 amp 22 2008 PC HOST SECTOR e Gdentity IK Feels ccc Liand
157. 1 E 11 d 2 2 P 1 B 2 187 3 5 22 10 24
158. EAE KOMTRAX H Ramaswamy and Gouillar t2010 Inside Out Outside In 7 4 5 2011
159. Mac e e X 12 H 5 2 2 156 IH BCX
160. 2011 pp 40 52 2011 An BEER 2011 pp 152 161 2011 BEI EERI 2011 pp 178 189 2011 BASES 2011 The Social Insight Updater 192 2011 10 16 http www social insight net archives column column_31 html 2011 The Social Insight Updat er 2011 10 23 http www social insight net archives column column 32 html 58 3 pp 1 6 2012 10 2012 January DD 26 29 201
161. 6 E VD g 0965 0 7 1 0 0 EA 2 3 4 0 5 6
162. Mao 1994 Matsumoto 1988 RY 3 4 Tu Pt Mao 1994 self image B EL T tL2 C OI
163. 23 24 25 3 3 2 3 A 3 3 2 2 2 95 A 2011 B
164. 18 Hs g 1 2 3 Dicto AR MEJ Ba Abt 1 1 BHEU EAR 7 A ai eg 2PHOMMALA s RS 1 SD Logic 2 Co Creation 3 Affordance H22 10 1 3 3 2 1 A B C 3 3 2 2 AT 2011 B
165. 2 2 1 f HARE BITE
166. A B 2 a 86 14 TInterdependent Imdependent SAT az A IH
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168. 133 Brown fe dt face negotiation theory TAU DICER Ting Toomey Ting Toomey 1988 Ting Toomey AN and Kurogi 1998 Hf
169. Higgins et al 2003 Toure Tillery and Fishbach 2011 1990 M Kruglanski et al 2002 goal systemic theory 138 Kruglanski et al 2002 Fishbach and Ferguson 2007 Kruglanski and Kopetz 2009 Goal Mean Kopetz et al 201D x Toure Tillery and Fishbach zn
170. 3 1 TRENTA Arnould et al 2006 4
171. F ninant Logic S D It agement and Engineering Vargo and Lusch 2004 Lusch and Vargo 2006 2010 2010 S D Vargo and Lusch 2004
172. co creation of value value co creation Co creation zn 43 1 Abstract Co creation 3 No Jpurna in i MaetingWeek o o ooo y y 86 3 Journal of the Academy of Marketing Science 7 Industrial Marketing Manage ment Dialogue amp Universalism 0 Dialogue amp Universalism BE BusinessWeek com 7 BusinessWeekcom gt SSS O 10 Journalof Strategic Marketing 6 13 Jourmal of Service Management 5 14 European Management Journal 5 15 European Journal of Marketing
173. FERRI Ve 1 3 B S D Williams and Aitken 2011 FP11 MW service 235 15 Vargo and Lusch 2004 1
174. 1 2 3 3 23 9 3 FR ME 0 1 2 2 3 1
175. Ng LCL Smith L A and Vargo S L 2012 Affordance Affordance Affordance 3 3 2 3 3 2 1 3 3 2 285 3 3 2 3 3 3 3 2 1 Bi
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179. GE 2010 2010 2010 etc ete
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184. 2011 7 6 X Title B aM 110 Topic Subject 368 Affordance topic 368 1 Topic Affordance 2011 7 6 45 2009 2005 3 Affordance i SEV 2 2 3 205 5 35 6 73
185. C3 SN vd ii Tur Wk 935 EPAIEN SR ZONA ROSA H AO SAAS IA E gt 1B 3 3 2 2 1 1923 Copeland
186. f 1 HH s c B 1 2 Jesper Edman European Institute of Japanese Studies Stockholm School of Economics Director Carl Kay Harvard Club of Japan Chairman 14 3 3 1
187. 1 Nisbett et al 2001
188. E E z 1 r BIT OE 6 HDR Li SA FE x ine RR E EW 8
189. M WMA TA p r
190. 14 10 11 12 Vargo amp Lusch 2004 Goods Dominant Logic S D Logic Management Resource S D Co Creation Value Creation S D innovation network Customer relationship 13 34 B 0 0246 PERSE 2005 10 d goods F 1 1 x 2 Hr A 8 34 Bias e 363 34 9 34 2 1 3 14 34
191. RY Motivation Goal 0 8 2 1 Breham and Self 1989 Locke and Latham 1990 E 3 E Hj ly 4H E wy outcome focused motivation E process focused motivation 2
192. v iE iH mi E Pngilis and Solomon 1996 p 185 i Be JA CE 1 6 ME A gt N ML B gt 6
193. A RESIT E Prahalad and Ramaswamy 2004 23 LEGOCUUSO 2010 5 24 5 p 60 65 4 aJI SSC Fdo
194. f Determination Theory 2012 Toure Tillery and Fishbach 2011 Dah1 and Monreau 2009 E T Thinking Inside the Box Why Consumers En joy Constrained Creative 357 369 5 fUEBESLXLOX AF VTA AF YT autonomy Deci
195. 135 149 o 2 8 al o 4 o o ET 2 1 16DB All Text 3494 Co creation Abstract 643 Abstract E 2000 20 Abstract Co creation 2008 7 2011 Es 42 E 100 Abstract Co Creation 604 8392 1 8
196. and Uchida 2007 2 D1 TT eax on 2 DD three features of the mode of being DTA Action ORRA 107 Cognition Centricity y 3 3 iv
197. post emergent i 2 f AE 2 1 3 HU bi 2 4 4
198. 7 D lE oe o 2 I Es Goal 2Outcome Evaluation E ll OMA H Customer 3 TE WEB 7 4 1 VET 5 5 ES WEB 6 ti SE Al Customer Satisfaction Firm Factor Service Quality X fH Outcome Evaluation 7
199. R CHS OV C E Billeter et al T lt Sh 4 E 38 Rcs vu d
200. IBM SPSS Statistics Amos Ver 19 0 ay 145 6 3 1 0 e5 0 e6 0 e7 0 e8 1 1 1 1 v5 v6 v7 v8 08 ao5 G06 ao F2 E v9 0 1 v12 F1 aot a 04 a02 a03 vi v2 v3 v4 dd m nd T o o 0 mp7 3 2 3 a 3 63 7 5 3
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204. 2011 i CREE SNS ZULT Uti E i Ey E 2 Dp um gt 2011 7 24 1247 d 25 EL dues EAN T E E 1
205. S 13 S af pulp 3 lt S 1 1 0 0 V5 203 Cognitive Class V5 204 el v5 209 1 V5 162 pel v5 164 al v5 167 D V5 170 v5175 1 DD S S S amp amp 8 amp 8 amp amp S S V5 178 X9 2 130 6 1 2 RS 4 5 kaik AIC 8773844 8761 274 8772139 8777274 Bayesian BIC 892868 893869 8962458 8980496 Sample Size Adjusted BIC 8764485 8775583 8780952 mk n 2 24 RT 3 1 2 1 Action Adjustment 2 TInfluence 3 1 Interdependent 2 Independent
206. 3 3 2 3 A B 3 3 2 4 55 3 3 2 1 MED EE E WEE 2013 2 p ine
207. Action Cognition Centricityy Intellifnece Construal level Liberman and Trope 1998 Trope Liberman and Wakslak 2007 2 5 Customer Participation Customer Satis faction Staff Factor Firm Factor Service Quality A Customer Goal 2Outcome Evaluation O 7 WEB Literacy 10 Cognition P PA Centricity Intelligence Co
208. 2 EB E ne RN A 4 m UE Dis B 3 4 1 1 3 3 4 A xj 5 ER
209. Ag Sy Nu Bu 61 3 pre de G D 0 K l
210. BB Oki Chan et al 2010 5 Word of mouth CHEV Dislike a great deal 7 E I Customer Participation Customer Co creation Strongly Agree AID 2 2 50 p RET dH Real 7 Strongly Disagree 7 Like a great deal 52 Auh et al 2007 Bendapudi and Leone 2003 Dabholkar 1990 Ennew and Binks 1999 Hsieh Yen and Chin 2004 Web Facebook
211. Goods Dominant S D S D 3 f S D ToO 7 Lovelock and Young co p 1979 Bowen 1986 5 Vargo and Lusch 2004 2006 zz
212. JST RISTEX 2011 10 25 BEER 2011 10 28 PO 1 2011 10 21 2 2011 10 28 3 2011 11 11 193 2011
213. SNS TwitterFacebook H n Twitter Face hook C VC lt 89 4 4 V16 Twitter V17Twitter 2
214. 2 Value Co Creation Outcomes Customer Value Creation Performance Brand Evaluation Employee Value Creation Word of I 2 83 C 2013 3 WEF B c ru eu B RU 2004 AIL 2013 9 uec Hd Kp Red e dos ele ko Cy MF
215. 4 4 High Construal Goal Outcome Evaluation USER D CORE X DE 0 21H C Whan Park et al 2010 Outcome m m E Hj 500 j E Hj 4 SS Service Quality 5 HI LOC ly E SNS Low High Construal Purpose Goal Low Construal Goal Pd
216. if 3n EX dt P ES value constellation actors gt Nor HLT i 1 Ex S nan and Ramirez 1993ab f
217. Eje aN 1 MED VN OE 2 SE 5 Fi Etgar 2008 DIY D Holbroo H RV H 1999 R SERIE hl E HE Im hh 4
218. OA MAE 1 Bendapudi amp Leone 2002 Palmatier Scheer amp Steenkamp 2007 7 Yim Tse amp Chan 2008
219. sA lt gt Epk 25 9 HRI 3 3 1 3 V Service Dominant Logic 3 3 1 1 Co Creation 3 3 1 2 ffi Affordance 3 3 1 3 22 22 23 23 SD Logo c 24 Co creation 3 Affordance Service Dominant Logic 3 3 1 1 Service Dominant Logic 16Q18 Abstract 307
220. 3 IKEA 200 2013 9
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222. A B 2 A B 2 8 136 A 1 co creation of value yalue co creation
223. Kotabe amp Helsen 2008 2002 2 xd HRA Rr uu PRA NYI RRE 1990 20 pA jq al 2012
224. ay 3 2 8S D 21 2 S D DB Academic Search Premier Business Source Elite Business Source Premier EconLit with Full Text 7 PsycINFO Regional Business News SPORT Discus with Full Text Web of Science m ib Ll 1 S D 2 S D 2 1 SD 2
225. IH nl 4 1976 7 ZR py GORA 0 459 F 3 121 p 001 p lt 01 p lt 05 Tp lt 10 F 3 191 p lt 001 p lt 01 p lt 05 tp 10 5 1976 DET ETE RR F 3 116 p lt 001 p lt 01 p lt 05 Tp lt 10 F 3 168 p 001 p lt 01 p 05 tp 10 4 5
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228. DH Context Self construal 257 VS Hall High context culture and Low context culture 5 I BM 7 1 2 4 23 OR femininity vs masculinity OFE KH 5 E E PERS iLO RH
229. en 2 439 oe HE AE 2 METAN SRRSK Jesper Edman European Institute of Japanese Studies Stockholm School of Economics Director Carl Kay Harvard Club of Japan Chairman 189 4 2 22 10 EE ds 25 9
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254. 20 Marketing 51 8 307 Abstract 1 0 Stat works 2 3 307 X51 4 5 15 52 1960 5 10 Ferdous Ahmed Shahriar 2008 Communication
255. 8 pe Le 46 3 3h 3 3 4 3 No Mi 80 1 AELE 1994 Xi Beso DA 10 1567 dti 0 D 7D v4 BBR Sp d SIM xi mu Self as Cultural Mode of Being In S Kitayama amp D Cohen Eds Handbook of Kitayama 9 Duffy 3 amp Uchida Y 2007 SPINES USE ce 86 174
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277. d f ali 184 7 Asakawa K Ito K Rose E L and Westney D E 2012 Tnternationalization in Japan s Service Industries Asia Pacific Journal of Management September 2012 2010 T Consensus Community Vol 24 pp 4 9 2002 R amp D 36 1 51 67 Enderwich P 1990 The International Competitiveness of Japanese Service Industries A Cause for Concern California Management Review 32 4 22 37 Fujikawa Yoshinori Satoshi Akutsu and Joji Ono 2012 Context Management Approach to Value Co Creation Toward Dynamic Process Model of Customer as Value Co Creator In Spohrer Jim Yuriko Sawatani and Stephen Kwan eds Global Perspectives on Se
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283. A 2011 Fujikawa Yoshinori Satoshi Akutsu and Joji Ono 2012 Context Management Approach to Value Co Creation Toward Dynamic Process Model of Customer as Value Co Creator In Spohrer Jim Yuriko Sawatani and Stephen Kwan eds Global Perspectives on Service Science Japan Springer forthcoming MARR BEEP BRIER 0 176 208 OKS WE BERS _7 _0 WEB_ 2 2011 pp 184 192 2011
284. ue 2 Journal of Service Research 2010 Vol 13 van Doorn et al 2010 V Ku Brodie et al 2011 van Doom et al 2010 ar et al
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291. 50 HH power distance collectivism vs individualism i uncertainty avoidance long term orientation vs short term orientation Goffman sociologist 1967 4 3 E Goffman Brown and Levinson 1978 RIA PZZ politeness 1987
292. 6 3 Affordance 4 6 Affordance xperimental Brain Research 2 Human Movement Science _ 2 Journal of Computing Assisted Learning Robotics and Autonomous Systems L Is 3 Affordance 1 Affordance 8 7 50 Journal of Computing Assisted IT Interface Learninig affordance I Design Studies Experimental Brain Research laier JRA Fadel GM ttisto DG You HC Chen KS Edelman S iovanni Pezzulo Haris indo i CH Yang JC Chen Ho CW Chan TW Gillen K Littleton A IMercer ien ee S T
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323. 40 2012 9 16 2012 92 2012 12 8 Mayomi Haga Satoshi Akutsu Joji ONO Yoshinori Fujikawa Effects of Cultural Orientation on Customer Goals A Dynamic Analysis The 22th Frontiers in Service Conference 2013 7 5 A Yoshinori Fujikawa Joji ONO Mayomi Haga Satoshi Akutsu Service Globalization Measuring Cultural Context Contextualization Capabilities and Knowledge Transfer in Value Co creation The 22th Frontiers in Service Conference 2013 7 6 A Satoshi Akutsu Mayomi Haga Yoshinori Fujikawa Joji Ono Cultural Differences in Customer Participation Impacts on Customer Purchase and Consumption Behavior The 22th Frontiers in Service Conference 2013 7 6 Joji Ono Yoshinori Fujikawa Satoshi Akutsu Mayomi Haga Co creation Orientation The Construct Antecedents and Consequences The 22th Frontiers in Service Conference 2013 7 6 e Satoshi Akutsu Mayomi Haga Yoshinori Fujikawa Joji Ono Cultural influence on customer participation in value creation activit
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344. 74 an 1997 o 2018 S D 60 4 85 118 Ariely Dan 2010 The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home Harper Perennial 2010 Arnould Eric J Linda L Price and Avinash Malshe 2006 Toward a Cultural Resource Based Theory of the Customer in Robert F Lusch and Stephen L Vargo eds The Service Dominant Logic of Marketing Dialog Debate and Directions M E Sharpe 91 104 Bandura Albert and Dale H Shunk 1981 Cultivating Competence Self Efficacy and Intrinsic Interest Through Proximal Self Motivation Journal of Personality and Social Psychology 41 3 586 598 Bateson John E G 1983 The Self Service Customer Empirical Findings in Emerging Perspectives in Services Marketing Leonard L Berry G Lynn Shostack and Gregory D Upah eds Chicago American Marketing Association 50 53 Becker Gary S 1965 A Theory of the Allocation of Time The Economic Journal 75 493 517 G S
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379. Influence and Adjustment Goals Sources of Cultural Differences in Ideal Affect Journal of Personality and Social Psychology 92 6 pp 1102 1117 Locke D 2000 Circumplex Scales of Interpersonal Values Reliability Validity and Applycability to Interpersonal Problems and Personality Disorders Journal of Personality Assesment 75 2 pp 249 267 Choi I Koo M amp Choi J 2007 Individual Differences in Analytic Versus Holistic Thinking Personality and Social Psychology Bulletin 33 5 pp 691 705 Chan Kimmy W Chi Kin Bennett Yim amp Simon S K Lam 2010 Is Customer Participation in Value Creation a Double Edged Sword Evidence from Professional Financial Services Across Cultures Journal of Marketing 74 May pp 48 64 Donthu Naveen amp Bonghee Yoo 1998 Cultural Influence on Service Quality Expectations Journal of Service Reserch 1 November pp 178 186 Erez Miriam amp P Christopher Earley 1993 Culture Self Identity and Work Oxford Oxford University Press Youngdahl William E Deborah L Kellog Winter Nie and David E Bowen 2003 Revisiting Customer Participation in Service Encounters Does Culture Matter Journal of Operations Management 21 January pp 109 120 Chiu C Dweck C Tong J amp Fu J 1997 Implicit Theories and Conceptions of Morality Journal of Personality and Social Psychology 73 5 pp 923 940 V
380. Journal of the Academy of Marketing Science Marketing Theory Journal of Brand Management Advances in Consumer Research brand communication co creation Managing Service Quality Journal of Service Management Journal of Business amp Industrial Marketing organization design 15 34 1 2 3 4 5 6 7 8 at 3 aoe ETETE Journal of Brand Management 7 Marketing Week 6 Advances in Consumer Research Norm american vonrerence Proceedings 9 produc ume Marketing Review 13 Journal of Marketing 11 NZ Marketing Magazine 7 Keting Management 13 mni Journal of Public Policy amp Marketing 8 Industrial Marketing Management 6 E Marketi Journal of Service Research 8 c Journal of the Academy of Marketing Science 22 EUIS Journal of Service Management 8 crearizaton Manaxine Service Quality D Journal of Business amp Industrial Marketing 7 csu Australasian Marke
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389. Profiting from Customer Value New York McGraw Hill Deci Edward L amp Ryan Richard M 2002 Self determination research Reflections and future directions in Edward L Deci amp Rirchard M Ryan Eds Handbook of self determination research pp 431 441 Rochester NY University of Rochester Press Engilis Basil G 1996 Using Consumption Constellations to Develop Integrated Communications Strategies Journal of Business Research 37 3 183 91 Etgar Michael 2008 A Descriptive Model of the Consumer Co Production Process Journal of the Academy of Marketing Science 36 97 108 F rster Jens Higgins E Troy amp Idson Lorraine Chen 1998 Approach and avoidance strength during goal attainment Regulatory focus and the goal looms larger effect Journal of Personality and Social Psychology 75 1115 1131 2010 58 144 155 2012 46 9 38 52 2013
390. S Kitayama amp D Cohen Eds Handbook of cultural psychology pp 136 174 New York Guilford Press Lazarsfeld P F amp Henry N W 1968 Latent Structure Analysis Houghton Mifflin Tsai J 1 Miao F F Seppala E Fung H H amp Yeung D Y 2007 Influence and Adjustment Goals Sources of Cultural Differences in Ideal Affect Journal of Personality and Social Psychology 92 6 pp 1102 1117 Locke D 2000 Circumplex Scales of Interpersonal Values Reliability Validity and Applycability to Interpersonal Problems and Personality Disorders Journal of Personality Assesment 75 2 pp 249 267 Choi I Koo M amp Choi J 2007 Individual Differences in Analytic Versus Holistic Thinking Personality and Social Psychology Bulletin 33 5 pp 691 705 Chan Kimmy W Chi Kin Bennett Yim amp Simon S K Lam 2010 Is Customer Participation in Value Creation a Double Edged Sword Evidence from Professional Financial Services Across Cultures Journal of Marketing 74 May pp 48 64 Donthu Naveen amp Bonghee Yoo 1998 Cultural Influence on Service Quality Expectations Journal of Service Reserch 1 November pp 178 186 Erez Miriam amp P Christopher Earley 1993 Culture Self Identity and Work Oxford Oxford University Press Youngdahl William E Deborah L Kellog Winter Nie and David E Bowen 2003 Revisiting Customer Participation in Ser
391. The central principle of relations action regulation being context for the PCD to social definitions of contingencies other centricity connected selves Three features of the mode of Interdependent mode action as adjustment holistic cognition X1 E DD 2 Kitayama Duffy and Uchida 2007 RN OT UNUM 2 Action Cognition 9H teal CR ER Pap Kitayama Duffy amp Uchida 2007 1 E 1 ee three features of the mode of being E Centricityy 3
392. Vargo S L and Lusch R F 2006 Service Dominant Logic What It is What It is not What It might be IN R F Lusch and S L Vargo eds The Service Dominant Logic of Marketing Dialog Debate and Directions M E Sharpe Wang C and Mukhopadhyay A 2012 The Dynamics of Goal Revision A Cybernetic Multiperiod Test Operate Test Adjust Loop TOTAL Model of Self Regulation Journal of Consumer Research 38 5 pp 815 832 161 B 1 Ba gozzi and Dholakia 1999 Gutman 1982 Reynolds and Gutman 1988 Trope and Liberman 2003 Liberman et al 2007 Deci amp Ryan 1985 2000 Fishbach and Ferguson 2007 Kopetz et al 2011
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401. 37 63 2008 56 3 100 120 Ghemawat P 2007 Redefining Global Strategy Crossing Borders in a World Where Differences Still Matter Boston MA Harvard Business Press Hall E T 1966 The Hiddeen Dimension New York NY Anchor Books 2000 F 185 Hall E T 1976 Beyond Culture New York NY Anchor Books TBS 1979 Johansson J K 1990 Japanese Service Industries and Their Overseas Potential Service Industries Journal 10 85 109 Kotabe M and Helsen K 2008 Global Marketing Management 4th ed John Willey amp Sons Nonaka I and Takeuchi H 1995 The Knowledge Creating Company How Japanese Companies Create the Dynamics of Innovation Oxford University Press Strom P 2005 The Japanese Service Industry An Inter
402. 6596 2596 159 Lazarsfeld amp amp Henry 1968 Latent Class Model p Ds 2 f local independence C p p
403. Brand A Customer Value Perspective Journal of Business Research 62 3 pp 345 355 Bendapudi Neeli and Robert P Leone 2002 Managing Business to Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm Journal of Marketing 66 April pp 83 101 Bendapudi Neeli and Robert P Leone 2003 Psychological Implications of Customer Participation in Coproduction Journal of Marketing 67 1 pp 14 28 Palmatier Rob Lisa K Scheer and Jan Benedict E M Steenkamp 2007 Customer Loyalty to Whom Managing the Benefits and Risks of Salesperson Owned Loyalty Journal of Marketing Research 44 May pp 185 99 Yim Chi Kin Bennett David K Tse and Kimmy Wa Chan 2008 Strengthening Customer Loyalty through Intimacy and Passion Roles of Customer Firm Affection and Customer Staff Relations in Services Journal of Marketing Research 45 December pp 741 756 Crosby Lawrence A Kenneth R Evans and Deborah Cowles 1990 Relationship Quality in Services Selling An Interpersonal Influence Perspective Journal of Marketing 54 July pp 68 81 Morgan RM and Hunt S D 1994 The commitment trust theory of relationship marketing Journal of Marketing 58 July pp 20 38 Chaudhuri A Holbrook M B The chain of effects from brand trust and brand affect to brand performance The role of brand loyalty Journal of Marketing 2001 65 April pp 81 93 Auh S
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406. New Vik Gull Pie 4 Kitayama 3 Cohen D 2010 Handbook of Cultural Psychology In S Kitayama amp D Cohen Eds Guilford press
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409. ssertation Abstracts International Section B The Sciences and Engineering inca Aca n Cn cn cn a 0 1 2 3 International Journal of Electronic Commerce Psychoanalytic Inqui 3 4 5 6 lIssues in Mental Health Nursing 7 9 0 n3 n3 Clinical Social Work Journal 2 3 44 Air Conditioning Heating amp Refrigeration News 16 18 19 21 44 3 3 1 3 Affordance 1 Affordance 1960 James J Gibson ACH 1979 1980 AD ee go Mirth Co Creation Affordance de
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418. 2011 Joshua S Eng Satoshi Akutsu James J Gross and Oliver P John Emotion regulation in East Asians and European Americans Effects of regulatory strategy emotion and independent self construal Plenary meeting of the International Society for Research on Emotion ISRE Kyoto July 2011 Mayomi Haga Satoshi Akutsu Loyal Customer or Brand Fans Who Get Most Involved in What Value Co Creation Activities The 21th Frontiers in Service Conference 2012 6 H 15 H Yoshinori Fujikawa Satoshi Akutsu Joji Ono Fumikazu Morimura Mayomi Haga Service Globalization De Contextualization and Re Contextualization of Value Co Creation Processes The 21th Frontiers in Service Conference 2012 6 15 H Joji ONO Maomi Haga Satoshi Akutsu Yoshinori Fujikawa Dynamic Updating Process of Customer s Motivation for Participating in Value Co creation The 21th Frontiers in Service Conference 2012 6 15 A Satoshi Akutsu Mayomi Haga Joji Ono Yoshinori Fujikawa Cultural Affordance View of Value Co Creation Toward an Interactive and Dynamic Value Co Creation Model of the Firm Customer and Environment The 21th Frontiers in Service Conference 2012 4E 6 H 15 H Satoshi Akutsu Yukiko Uchida Fumiaki Katsumura Yuji Ogihara amp Shinobu Kitayama Negative Impact of Seeking Independence in a Global Japanese Company SPSP2013 Cultu
419. 5 O 2 Bul F1 F2 1 2 2 140 2 a 1 7 4 828 OD 5 ERR 199 5 2012 10 8 19
420. 8 Kohli K Ajay and Bernard J Jaworski 1990 Market Orientation The Construct Research Propositoins and Managerial Implications Journal of Marketing 54 2 April 1 18 Kumar V 2008 Managing Customers for Profit NJ Wharton School Publishing 76 Kumar V Lerzan Aksoy Bas Donkers Rajkumar Venkatesan Thorsten Wiesel and Sebastian Tillmanns 2010 Undervalued or Overvalued Customers Capturing Total Customer Engagement Value Journal of Service Research 13 3 297 310 Berger Paul D and Nada I Nasr 1998 Customer Lifetime Value Marketing Models and Applications Journal of Interactive Marketing 12 1 pp 17 30 Lakshmanan Arun and H Shanker Krishnan 2011 The Aha Experience Insight and Discontinuous Learning in Product Usage Journal of Marketing 75 November 105 123 Lusch Robert F and Stephen L Vargo 2006 Service Dominant Logic Reactions Reflections and Refinements Marketing Theory 6 3 281 8 Madhavaram Sreedhar and Shelby D Hunt 2008 The Service Dominant Logic and a Hierachy of Operant Resources Developing Masterful Operant Resources and Implications for Marketing Strategy Journal of the Academy of Marketing Science 36 67 82 4010 201 65 77 Narver C John Stanley F Slat
421. 9 3 2 RAF OPE 2 2 E
422. A FIVE bl RIES IO Rete AERE BND TO BBO 07 Hee Hh 73 3 REESE FFA CEE BIET ORE FIVE CHER S ET 10 RE AEH BID I0 BBO tA 17 LETS 2011 28 7 2 23 3 20115 20125 2013F 1 819 101 1 1 2 3 4 5 017 8 9 10 0 10211321314 Qe E E pop 5 3 3 1 co he ae ee ae 1 1 Ii o pq ur i em ii 1 3 E 2011 5 3 1
423. Continuing the Evolution Journal of the Academy of Marketing Science 36 1 1 10 von Hippel Eric 2005 Democratizing Innovation The MIT Press 2006 Williams John and Robert Aitken 2011 The Service Dominant Logic of Marketing and Marketing Ethics Journal of Business Ethics 102 pp 439 454 Young L and M Humphrey 1985 Cognitive Methods of Preparing Women for Hysterectomy Does a Booklet Help British Journal of Clinical Psychology 24 November 303 304 78 B 1500 3
424. D SoS Nees uosl WH sloeqsqw Hy 8419 AQSH EDM a IQ Yeas amuepeay Jala UoJeaS Wapeoy 2 E aR 2 K 52 VRS LIGiGk PISIS Paes MeL SiGe PISIS pee Fg LNAI ALES EENET MTS 08 EME AN NRL S CE S hee GE EZ E v Co DAE e S PIANI ELL ng LP ABS BY Mh KSA C ECAC BI Sew ssoursng jeuoday EXC VUEE SIE Frasi UPR Ce GUI EHE HE rz 4 p2 88 S Q XE ID IUT Ure GWE Q2 E e COD EEG G0 008 L E PUL Kr 00 LNB GT eee WE cLOA CIGT WHY Ov V HER HIE OF YE CHO ED IHE 0091 ELL OYMS 38 ScCEESEE v I 7 WES OF Ba OP SEMEL EI E S E OJNT9 SH O Ydy ughloossy leoi8alodoAsd ueohauy e d 2 Er OEEGECOCHSTE BLOCS PIP SS KURE R2 CNG Ir OM EE RETE COMER Se SEE gt Lg OOP PILED 2 6 LOGS 2 L0 RESCUE BI B BE 1 A ORLE DP Pla OPS EX Y BEE OP GS SEHE BERI COSE UE LIO T RII FI RIYO sexuerog peroneyag 97Oy2457 EECOLUERSEE RE GRE OG 000 08 1 LES SEES C01 138 OL SLU ut elg dno Surqsijgng ayausoy cy uonersossy AsojousAsg ueipeuet OR ASAE uonepunoJ Buiusigng jeuoneonpa MANE A OF HEIO vdav FE RIS 072 O 3x Y s TIERE OEC OXMMN SWE o4 oz dr CPI 5 7 245 Wd uoe ossy BODIOH AS uesueun SMAN ssaulsng leuol3ay DJNI5Asd unl1a O saoualog IBljolAeUag pue ABo OYyDASY STOLL IAS PEVLUS En GRA SEO 92 FR dM 096 24102165 2402 frs deg CHEESEIEBI OO 77 pe EY Ms Oo S3 g
425. Dabholkar 1996 Y Rodie and Kleine 2000 1 intrinsic extrinsic
426. E A ET 2 S D pp en M Ma E 1 Vargo and Lusch eds 2006
427. EAT E 22 1 Life S D 2 E FS C CHARER 23 ii 23 n EE Fi t
428. EDUCATIONAL TECHNOLOGY BRITISH JOURNAL OF PSYOHOLOGY gt gt SSS o ICHILD DEVELOPMENT gt HILDREN amp SOCIETY DEVELOPMENTAL PSYCHOLOGY SSS EDUCATIONAL PSYCHOLOGIST 1 INTEGRATIVE PSYCHOLOGICAL AND BEHAVIORAL SCIENCE 2 INTERNATIONAL JOURNAL OF PSYCHOLOGY UU JOURNAL OF COGNITIVE PSYCHOLOGY JOURNAL OF EXPERIMENTAL CHILD PSYCHOLOGY o o o OURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY JOURNAL OF RESEARCH IN PERSONALITY o Z o o o 7 PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN o o REVIEW OF GENERAL PSYOHOLOGY p PB CD Is 5 m r ro Iro po ro ro In in nS Ja co on co e O cO N N Q o co c throwing reaching PDA ICT
429. P6 9 FP4 6 9 FP1 6 9 Karpen et al 2012 p24 6
430. al Periodicals amp Books H W Wilson Science Ez Business Source Elite INAHL Plus with Full Text S ite Art Abstracts H W Wilson Web of Science DB Web of Science Science Citation Index Expanded SCI Expanded Social Sciences Citation Index SSCD Arts amp Humanities Citation Index A amp HOD 312 Abstract 307 KIZ Abstract TrueTeller v6 5 Stat works v4 0 TrueTeller
431. allacher R R amp Wegner D M 1989 Levels of personality agency Individual variation in action identification Journal of Personality and Social Psychology 57 pp 660 671 Auh Seigyoung Simon J Bell Colin S McLeod and Eric Shih 2007 Co Production and Customer Loyalty in Financial Services Journal of Retailing 83 3 pp 359 70 Bendapudi N amp Leone R P 2003 Psychological implications of customer participation in co production Journal of Marketing 67 January 2003 pp 14 28 122 Dabholkar Pratibha A 1990 How to Improve Perceived Service Quality by Increasing Customer Participation in Developments in Marketing Science Vol 13 B J Dunlap ed Cullowhee NC Academy of Marketing Science pp 483 87 Ennew Christine T and Martin R Binks 1999 Impact of Participative Service Relationships on Quality Satisfaction and Retention An Exploratory Study Journal of Business Research 46 2 pp 121 32 Hsieh An T Chang H Yen and Ko C Chin 2004 Participative Customers as Partial Employees and Service Provider Workload International Journal of Service Industry Management 15 2 pp 187 99 Lam ShunY Venkatesh Shankar M Krishna Erramilli and Bvsan Murthy 2004 Customer Value Satisfaction Loyalty and Switching Costs An Illustration from a Business to Business Service Context Journalofthe Academy of Marketing Science 32 3 293 311 Oliver Richa
432. amer 2011 Ramaswamy and Gouillart 2010 9 12 Vargo 2007 59 1 S 1 SD S D 3 10 1 nental Premises 8 CD Vargo and Lusch 2004 2008 S D FP 5 M
433. and Kopetz C E 2009b What is so special and nonspecial about goals A view from the cognitive perspective In G B Moskowitz and H Grant Eds The psychology of goals pp 27 55 NewYork NYUS Guilford Press Kruglanski A W Shah J Y Fishbach A Friedman R Chun W Y Sleeth Keppler D et al 2002 A theory of goal systems In M P Zanna Ed Advances in experimental social psychology 34 pp 331 378 San Diego CA Academic Press Locke E A and Latham G P 1990 A theory of goal setting and task performance Englewood Cliffs NJ Prentice Hall Lusch R F and Vargo S L eds 2006 The Service Dominant Logic of Marketing Dialog Debate and Directions M E Sharpe 160 Monga A B and John D R 2007 Cultural differences in brand extension evaluation The influence of analytic versus holistic thinking Journal of Consumer Research 33 pp 529 536 Monga A B and John D R 2008 When does negative brand publicity hurt The moderating influence of analytic versus holistic thinking Journal of Consumer Psychology 18 pp 320 332 Nunnally Jim C 1978 Psycometric Theory 2ed New York McGraw Hill Nisbett R E Peng K Choi L and Norenzayan A 2001 Culture and systems of thought Holistic versus analytic cognition Psychological Review 108 pp 291 310 Nonaka I and H Takeuchi 1995 The Knowledge Creating Company New York Oxford University Pres
434. anner jones S Beauchamp G winer J K Staarman N 7 i si i at i DESIGN STUDIES DESIGN STUDIES SCIENCES EXPERIMENTAL BRAIN RESEARCH JOURNAL OF COMPUTER POSTER LEARNING JOURNAL OF COMPUTER ASSISTED LEARNING H Chen C K Looi W JOURNAL OF COMPUTER ASSISTED LEARNING JOURNAL OF COMPUTER ASSISTED LEARNING i 2011 7 Affordance Abstract 14 DB 2331 1821 and Vargo S L 2012 BEHAVIORAL AND BRAIN i 4 H i 1 H H No i i i Qualitative Quantative Qualitative ERC EHS bese RE yit antitative GORD IBADHI BA ORUM mpi d sad icr Interactive Whiteboard i D M4 Affordance 2 i UIRSTraveler s Note KUMON Se int
435. co creation from a consumer perspective California Management Review 52 pp 98 122 Kitayama S Duffy S amp Uchida Y 2007 Self as Cultural Mode of Being In S Kitayama amp D Cohen Eds Handbook of cultural psychology pp 136 174 New York Guilford Press Bendapudi Neeli and Robert P Leone 2003 Psychological Implications of Customer Participation in Coproduction Journal of Marketing 67 1 pp 14 28 Palmatier Rob Lisa K Scheer and Jan Benedict E M Steenkamp 2007 Customer Loyalty to Whom Managing the Benefits and Risks of Salesperson Owned Loyalty Journal of Marketing Research 44 May pp 185 99 Yim Chi Kin Bennett David K Tse and Kimmy Wa Chan 2008 Strengthening Customer Loyalty through Intimacy and Passion Roles of Customer Firm Affection and Customer Staff Relations in Services Journal of Marketing Research 45 December pp 741 756 121 Liberman N amp Trope Y 1998 The role of feasibility and desirability considerations in near and distant future decisions A test of temporal construal theory Journal of Personality and Social Psychology 75 pp 5 18 Trope Y Liberman N amp Wakslak C 2007 Construal Levels and Psychological Distance Effects on Representation Prediction Evaluation and Behavior Journal of Consumer Psychology 17 2 pp 83 95 Tsai J 1 Miao F F Seppala E Fung H H amp Yeung D Y 2007
436. eigyoung Simon J Bell Colin S McLeod and Eric Shih 2007 Co Production and Customer Loyalty in Financial Services Journal of Retailing 83 3 pp 359 70 Bendapudi N amp Leone R P 2003 Psychological implications of customer participation in 103 co production Journal of Marketing 67 January 2003 pp 14 28 Dabholkar Pratibha A 1990 How to Improve Perceived Service Quality by Increasing Customer Participation in Developments in Marketing Science Vol 13 B J Dunlap ed Cullowhee NC Academy of Marketing Science pp 483 87 Ennew Christine T and Martin R Binks 1999 Impact of Participative Service Relationships on Quality Satisfaction and Retention An Exploratory Study Journal of Business Research 46 2 pp 121 32 Hsieh An T Chang H Yen and Ko C Chin 2004 Participative Customers as Partial Employees and Service Provider Workload International Journal of Service Industry Management 15 2 pp 187 99 Kimmy Wa Chan Chi Kin Bennett Yim amp Simon S K Lam 2010 Journal of Marketing Vol 74 May 2010 pp 48 64 Locke D 2000 Circumplex Scales of Interpersonal Values Reliability Validity and Applycability to Interpersonal Problems and Personality Disorders Journal of Personality Assesment 75 2 pp 249 267 Tsai J 1 Miao F F Seppala E Fung H H amp Yeung D Y 2007 Influence and Adjustment Goals Sources of Cultural D
437. ement of causal relevance Journal of Personality and Social Psychology 84 1 46 59 Choi I Koo M and Choi J 2007 Individual Differences in Analytic Versus Holistic Thinking Personality and Social Psychology Bulletin 33 5 691 705 Fishbach A and Ferguson M J 2007 The goal construct in social psychology In A W Kruglanski and E T Higgins Eds Social psychology Handbook of basic principles pp 490 515 2nd ed New York NY US Guilford Press Frow Payne and Storbacka 2010 Fishbach A Shah J Y and Kruglanski A W 2004 Novemberr Emotional transfer in goal systems Journal of Experimental Social Psychology 40 pp 723 738 Haga M Akutsu S Ono J and Fujikawa Y 2013 Effects of Cultural Orientation on Customer Goals A Dynamic Analysis The 22th Frontiers in Service Conference Proposal Higgins E T Idson L C Freitas A L Spiegel S and Molden D C 2003 Transfer of value fromfit Journal of Personality and Social Psychology 84 6 pp 1140 1153 Higgins E T Kruglanski A W and Pierro A 2003 Regulatory mode Locomotion and assessment as distinct orientations In M P Zanna Ed Advances in experimental social psychology 35 pp 293 344 San Diego Academic Press 159 Hofstede G 1980 Culture s Consequences International differences in work related values Beverly Hill CA Sage Hofstede G 1983 The Cultural Relativity o
438. er and Douglas L MacLachlan 2004 Responsive and Proactive Market Orientation and New Product Success The Journal of Product Innovation Management 21 334 347 Normann R amp Ramirez R 1993 Designing Interactive Strategy From the Value Chain to the Value Constellation Chichester John Wiley amp Sons Normann R amp Ramirez R 1993 From Value Chain to Value Constellation Designing Interactive Strategy Harvard Business Review July August 65 77 Norton Michael I Daniel Mochon and Dan Ariely 2011 The IKEA Effect When Labor Leads to Love Harvard Business School Working Paper 11 091 2013 2012 Patricio Lia Raymond P Fisk Joao Falcao e Cunha and Larry Constantine 2011 Multilevel Service Design From Customer Value Constellation to Service Experience Blueprinting Journal of Service Research 14 05 180 200 Payne Adrian F Kaj Storbacka and Pennie Frow 2008 Managing the Co Creation of Value Journal of the Academy of Marketing Science 36 1 83 96 Prahalad C K Prahalad and Venkat Ramaswamy 2004 The Future of C
439. erence 2013 Hilton Palmer House Hotel Chicago IL 2013 5 4 X off 5 5 p 0_ 0 fH RE 2013 1 AE 2013 5 ei Ww Ww Best Presentation Award
440. erface Gii EE 1e SES SOMEHE activated SOM 121 IOBPIRL CU VC HS interface interface 7 3mobile interface Traveler s Note activate interactive swhiteboardl too IN C652 gt beliefs a affordance EF SKM implementationD EE BEDE REET LOOT ATOR BAN SM Mea ee BOREAM
441. f Organizational Practices and Theories Journal of International Business Studies 14 pp 75 89 Hofstede G 1997 The Archimedes effect Working at the interface of cultures 18 lives in social science M H Bond London Routledge pp 47 61 Hoyer W D Chandy R Dorotic M Krafft M and Singh S S 2010 Consumer cocreation in new product development Journal of Service Research 13 3 pp 283 296 Kelly G A 1955 The Psychology of Personal Constructs New York Norton Kelly G A 1991 The psychology of personal constructs Vol 1 A theory of personality Vol 2 Clinical diagnosis and psychotherapy 2008 AXA 1996 2009 KETIJ Kopetz C E Kruglanski A W Arens ZG Etkin J and Johnson 2012 The dynamics of consumer behaviour A goal systemic perspective Journal of Consumer Psychology 22 pp 208 223 Kruglanski A W and Kopetz C E 20092 The role of goal systems in self regulation In E Morsella J A Bargh and P M Gollwitzer Eds Oxford handbook of human action pp 350 367 New York NY US Oxford University Press Kruglanski A W
442. hs p fi endation FA E J recon HE Jn lu t t 2i B 1 I word of o de 3 H outh NO B 7 Ik EO REA o E n m Ee EE EL FEDA
443. ies Society for Consumer Psychology Sumeer Conference 2013 201348 H 3 H 25 1 2013 4 11 196 LURE du le 1 E cuc o du iu een 2013 4E 4 H 114 TE p Scale T M dre INE d 23 Ww a3 m em Lu 9 6 REE Dialectical Self 11 18 Satoshi Akutsu Mayomi Haga Yoshinori Fujikawa Joji Ono Differential impact of interpersonal engagement orientations on customer satisfaction across cultures through customer participation in service processes structural equation modeling based multi group analysis Association for Consumer Research North American Conf
444. ies Journal CC 30 GommumicstensofAS Cd 31pemmuncstensofte AOM CT 3zhiBM Systems uml 2 35 Irish Journal of Management 36 burnal of Advertising 37 Journal nf Business to Business Marketing E 38 Jburnal of General Management st ural of Mrepsnect omaton Sens 40 Journal of Revenue amp Pricing Management 2l Marketing Reseaeh CT 42 SAM Advanced Management uml 2l aa Strategic Management oura 4 5 HG Service Dominant Logic 1 307 160 Abstract Marketing v FE S D customer 5 125 consumer 23 58 Abstract Cocreation 66 37 Abstract OCo creation
445. ifferences in Ideal Affect Journal of Personality and Social Psychology 92 6 pp 1102 1117 Choi L Koo M amp Choi J 2007 Individual Differences in Analytic Versus Holistic Thinking Personality and Social Psychology Bulletin 33 5 pp 691 705 Donthu Naveen amp Bonghee Yoo 1998 Cultural Influence on Service Quality Expectations Journal of Service Reserch 1 November pp 178 186 Erez Miriam amp P Christopher Earley 1993 Culture Self Identity and Work Oxford Oxford University Press Youngdahl William E Deborah L Kellog Winter Nie and David E Bowen 2003 Revisiting Customer Participation in Service Encounters Does Culture Matter Journal of Operations Management 21 January pp 109 120 FACE 2012 40 2012 9 H 16 H 012 40 2012 9 16 H 012
446. influence analyic cogn tion sall canticily L HIT EE Interdependent mode i action as adjustmant holisls eagnitien tharcentriciy amp Uchida 2007 the central principle of action regulation goal directedness responsiveness to social contingencies cultural patterns of social relations three features of the mode of being Nem fil relations providing the context for the definitions of connected selves
447. national Comparison Social Sciences Japan Journal 8 2 253 266 186 3 4 T HI MZ zi F 22 10 25 9 8 26 6 3 8 3 2 C SR ERAS VU RV OL COR F UBER E 3 3 2 1 1 HH 373 4 Z 25
448. nd Yoo 1998 Erez and Earley 1993 Youngdahl Kellogg Nie and Bowen 2003 Collectivism 2 5 3 5 8 5 18 228 21 8 199 Chan et al 2010 Real Web 2 2 Yim Tse amp Chan 2008 4 6
449. nstrual Level 1 Web ERI ER 4 2 109 4 C i 48 2013 3 16 600 147 8 400 286 1 1 5 59 2952 1193 230 248 627 654 2012 10 1 17 11 oH ali Cii v
450. ompetition Co Creating Unique Value With Customers Harvard Business Review Press C K 7 7 Co Creation 2004 Porter Michael E 1980 Competitive Strategy The Free Press M E 1985 Ramirez Rafael 1999 Value Co Production Intellectual Origins and Implications for Practice and Research Strategic Management Journal 20 1 49 65 Ramaswamy Venkat and Francis Gouillart 2010 The Power of Co Creation Build It with Them to Boost Growth Productivity and Profits Free Press te 77 Rodie Amy Risch and Susan Schultz Kleine 2000 Customer Participation in Services Production and Delivery in Handbook of Services Marketing and Management Dawn Iacobucci ed Thousand Oaks California Sage Publications
451. on Tori 2008 Leveraging operant resources o f consumers irnproving consumer experiences or productivity 91 Marandi Ebi Little Ed Hughes Tim 2010 novation and the children of the revolution Facebook and value cocreation Brookes Richard W 2007 The service dominant logic of marketing A logical and evidential case for multiple logics 18 Sweeney lan C12007 oving towards the service dortinant logic A comment 32 Chunyan Xie Bagozzi Richard P Troye Sigue V 2008 Trying to prosume toward a theory of consumers as co creators of value 114 Klaus Phil Makan Stan 2007 The role of brands in a service dominated wort 120 Melancon Joanna Phils Grit David A Note Stephanie M Qimei Chen 201 0 Synergistic effects of operant knowledge resources 177 LUSCH ROBERT F VARGO STEPHEN L MALTER ALAN J 2006 arketing as Service Exchange Taking a Leadership Role in Global Marketing Management 149 Gummesson Evert Polese Francesca 2009 B2B is not an island 194 Andreassen Tor W Lanseng Even J 0010 A self image congruency perspective on brand building in the lator market 282 Andreassen TW Lanseng EJ2010 Service differentiation A self image congruency perspective on brand building in the labor market 9 51 No
452. ption Constellation in Children Journal of Consumer Research 36 February 757 777 Chesbrough Henry 2011 Open Services Innovation Rethinking Your Business to Grow and Compete in a New Era John Wiley amp Sons 2012 75 Csikszentmihalyi Mihaly 1990 Flow The Psychology of Optimal Experience New York Harper Collins M Dabholkar Pratbha A 1996 Consumer Evaluations of New Technology Based Self Service Options An Investigation of Alternative Models of Service Quality International Journal of Research in Marketing 13 1 29 51 Dahl Darren W and C Page Moreau 2007 Thinking Inside the Box Why Consumers Enjoy Constrained Creative Experiences Journal of Marketing Research 44 3 August 357 369 Day George S and Christine Moorman 2010 Strategy from the Outside In
453. ral Psychology Preconference Thursday January 17 New Orleans USA 195 Akustu S Miyamoto Y Watanabe K amp Peng K 2013 1 17 19 Cultural differences in representation of three dimensional space Linear perspective versus Mitsuwari composition 14th meeting of the Society for Personality and Social Psychology New Orleans LA USA 2012 62 K 2012 5 26 2012 40 2012 9 16 H 2012 jua a 40 2012 4E 9 16 A RE wo 2012
454. rd L and John E Swan 1989 Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions A Field Survey Approach Journal of Marketing 53 April 21 35 Parasuraman Zeithaml and Berry SERVQUAL A Multiple Item Scale for Measuring Customer Perceptions of Service Quality Journal of Retailing Spring 1988 pp 12 40 FARZ PAE WIEN 2018 1 2013 1 2013 4 11 gt TRECE FK HANKE 3 pp 1 4 2008 9 3 BN2005 60 SIG FPAD 2005 8 28
455. rvice Science Japan Springer forthcoming VE GERI PA SENS EP BER 2012 46 9 38 52 2011 5 59 2 152 161 2010 A c ae NK E EOS As 20 13 36 2010 20
456. s ERES HAMS 2013 3 3 3 1 2 4 pp 55 61 Pieters R and Wedel M 2007 Goal control of attention to advertising The Yarbus implication Journal of Consumer Research 34 2 pp 224 233 Prahalad C K and V Ramaswamy 2004 The Future of Competition Harvard Business School Press Tam L Wood W and Ji M F 2009 Brand loyalty is not habitual In D J MacInnis C W Park and J R Priester Eds Handbook of brand relationships pp 43 62 Armonk NY US M E Sharpe Toure Tillery and Fishbach 2011 nE 1998 113 4 pp 234 242 Trope and Liberman 2003 Temporal Construal Psychological Review 110 3 pp 403 421 Vargo S L and Lusch R F 2004 Evolving to a New Dominant Logic for Marketing Journal of Marketing 68 1 pp 117
457. s with independent self are likely to be driven by self efficacy to maintain a personal face and to show uniqueness in the service recovery process The model implies that managerial emphasis on relational efficacy contribute to harmony satisfy social goals and motivations and improve communication functionality in East Asian cultures Our preliminary observations in Japan suggest that firms providing high involvement services should particularly pay more attention to relational efficacy because their customers are more likely to engage in negative word of mouth and or switching behavior after a service failure 135 3 3 3 23 E 2 24
458. stru Constru The reason I have my child learn at Kumon is to improve 0 88 0 07 his her grades at school The reason I have my child learn at Kumon is to improve 0 843 0 019 his her performance at school The reason I have my child learn at Kumon is to have 072 0 029 him her be admitted to the school of his her choice The reason I have my child learn at Kumon is to catch up 063 0 258 with his her peers his her habit to work on his her homework l The reason I have my child learn at Kumon is to develop his her independent learning ability by overcoming 0 039 0 871 reluctance to work on his her studies his her attentiveness to find mistakes on his her own i The reason I have my child learn at Kumon is to develop confidence and self esteem by a continual sense of 0 026 0 722 accomplishment The reason I have my child learn at Kumon is to develop Mp 0 413 0 607 his her discipline and perseverance 164 Intensity of Goal Low Construal High Construal Goals Goals 77 Duration of Customer year 1 Achievement Low Hi gh ofGoal Construal Construal oo goal Goal to j pr X 1 b LT t 3 4 a d Y x E ocn 7 X Duration of Customer year 2 165 3
459. ting Journal 8 value creation service dominant information sD 13 34 1 1 X 2 37 co creation NZ Marketing Magazine 7 Journal of Brend Laus doll EL Advances in Consumer Research North American Conference Proceedir le Australasian Marketing Journal 8 eS Toce aL of So Manama innovation Journal of Business amp Industrial Marketing 7 p Managing Service Quality 8 CSD Jour gr or we Toucny ra unit Science 22 Science 22 stc B o benefi 2 Journal of Marketing Management 18 Journal of Service Research 8 1 Journal of Marketing 11 Industrial Marketing Management 6 manager Marketing Week 6 Journal of Public Policy amp Marketing 9 14 34 BIR 16 34 38 zo ep s0 100 oo oo 0 4 o Om hk OQ NM 12 16 34 1 0 Ate eR 34 234
460. tructure 5 Brown Stephen 2009 Marketing Died Today Or Perhaps It Was Yesterday 1 Don t Know Brown Stephen 2005 The Author Replies 27 Vargo Stephen L Lusch Robert F 2008 E 0 Abstract Servicedominant logic appears to have found resonance in the marketing community since its introduction as the evolving new dominant logic in the Journal of Marketing Vargo and Lusch 2004a Journal of Marketing 68 1 17 January But on occasion so has the question of whether the concept service captures the service as the heart well as its considerable implications for research practice societal well being and public policy The purposes are both to clarify the issues and to foster the continuing dialog around the service dominant logic for marketing as well as for other disciplines essence of the new logic This article addresses the role of of valuecreation exchange markets and marketing as 9 Customer Consumer 2 8 26 K8 Customer Consumer SD L Tite Text 18 Tynan Caroline McKechnie Sall 2009 Experience marketing a review and reassessment 40 Hit
461. u Satoshi Implicit theories vity Increasing creativity with incremental beliefs BII Bea 1 46 2 pp 38 52 2012 UES PAES Wi t amp ae 131 33 4 3 BIO GHA EA in pr eparation i Ee 131 33 194 in 3 2013 E2 12 of creati Tyg AT
462. ues become much more far reaching than previously thought While more studies examine conditions under which customers would actively participate in the solution and recovery processes once service failure occurs many of them are developed and conducted in the Western cultural contexts such as North American Since cultural contexts affect the patterns of social relations the central principle of action regulation of the actors and the mode of being of the actors Kitayama Duffy amp Uchida 2007 much of the implications from the extant studies on service recovery might be limited to the Western cultural contexts In this paper we extend the cultural limit by developing a conceptual model of service recovery which integrates two different cultures namely Western and East Asian Our model highlights two notions the cultural mode of being defined as a psychological system for action or simply as agency Kitayama et al 2007 and cultural affordances defined as the potential of cultural environments to evoke different sets of cognitive emotional and motivational responses Kitayama amp Markus 1999 Kitayama Mesquita amp Karasawa 2000 We propose a model that predicts for example that customers with interdependent self versus independent are likely to exhibit relational orientation or to be driven by what we call relational efficacy to maintain functionality in the service recovery processes The model also predicts that customer
463. vice Encounters Does Culture Matter Journal of Operations Management 21 January pp 109 120 2012 40 2012 9 16 132 3 3 2 4 24 ORY Pwr M 23 uw BT 5 1 E Tylor Tes CR ly

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