知識マーケティングの必要性
Contents
1. lt 7 6 272 740 65 5 2014 3 7 tk PCO 82. 1996 Nonaka 1994 2001 2002
3. 8 VI 8
4. BtoB BtoB BtoB 232 269 5
5. 6 3 2014b
6. GDP 2012 2012 Lovelock 1983 5
7. 1990 1997
8. 239 271 3 3 8 VI Pisano 2006
9. 270 738 65 5 2014 3
10. 1994 1997 233 265 2 2 Kotler and Keller 2005
11. Berry Hensel and Burke 1976 Sasser and Arbeit 1976 George 1977 Berry 1981 2007
12. 1 Product Price Promotion Place McCarthy 1960 4P 1 4Pl 1 2012 266 734 65 5 2014 3 2 4
13. 2012 4
14. 1970 AMA American Marketing Association AMA 1960 35 1 Drucker 1973 264 232 65 5 2014 3
15. 1980 1990 AMA 1985 60 1985
16. 2010 AMA 2007 19 te Gi 0H 3
17. 2014a 2014 a V
18. 2012 A 2011 BtoB
19. 274 742 65 5 2014 3 Edmondson A G P Pisano R Bohmer and A Winslow 2003 Learning How and Learning What Effects of Tacit and Codified Knowledge on Performance Improvement Following Technology Adoption eczs7oz Sciences Vol 34 No 2 pp 197 223 Denove C and J D Power IV 2006 Sartisfaction How Every Great Company Listens to the Voice of the Customer London Penguin Books 2006 George W R 1977 The Retailing of Services A Challenging Future Journal of Retailing vol 53 No 3 PD 85 98 Kotler P and K L Keller 2005 Marketing Management 12th ed Upper Saddle River NJ Prentice Hall 2008 Lovelock C H 1983 Services Marketing Text Cases and Readings London Longman Higher Education McCarthy E J 1960 Basic Marketing 4 Managerial Approach Homewood IL Richard D rwin 1978 Nonaka I 199
20. TT LO M amp wA 5
21. 1985 2010 43 3 pp 18 32 2014 a 2014 b 2014 c 65 6 2009 2003 2001 49 3 pp 18 31 2002 36 1 pp 4 13 1996 2011 BtoB
22. 2014a Berry L L 1981 The Employee as Customer Journal of Retail Banking vol 3 No 1 pp 33 40 Berry L L J S Hensel and M C Burke 1976 Hmproving Retailer Capability for Effective Consumerism Response Journal of Retailing vol 52 No 3 pp 3 14 7 SECI 1996 8 2005
23. Ty Gs sp Fim ty nm gt a 8 2014 c
24. 3 3 268 236 65 5 2014 3 4 4 ete IV 4
25. AMA 2004 16 Kotler and Keller 2005 2 3 2012
26. 6 2010 741 273 Pisano 2006 Edmondson et al 2003
27. 2012 4 3 pp 1 18 2001 5 2011 12 22 No 2011 6 mi
28. 2 1 1994 2 emm 1 1984 2 Denove and Power 2006 235 267
29. 237 263 l ll 8 Ff S Gr I 20 1955 30 70 I 2 1
30. 4P 1984 1986 1984
31. 4 A Dynamic Theory of Organizational Knowledge Creation Organization Science Vol 5 No 1 pp 14 37 Sasser W and S Arbeit 1976 Selling Jobs in the Service Sector Business Horizons vol 19 No 3 pp 61 65 2012 4 pp 291 310 2007 2005 1984 1986 1994 1997
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