経営学第50巻第2・3号 03 八重樫文・岩谷昌樹.indd
Contents
1.2. 2 3 Sense
3. 4 Organization 1980 Educational Products Division LEGO Dacta LEGO Space LEGO Castle
4. ES 19 Schultz M and Hatch M J A cultural perspective on corporate branding the cose of LEGO Group Schroeder J E and Salzer M6rling M eds Brand Culture Routledge 2006 pp 15 33 2005 pp 142 146 20 LREGO s 1oss widens amid weakening toy sales The Wall Street Journal April 7 2005 B2 21 Sheth J N op cit 2007 pp 113 115 2008 pp 186 190 Vision Culture Image VCD model
5. 2 6 1 Value 2 2 Rarity
6. ASIMO Advanced Step in Innovative Mobility 2 4 E A B
7. 4 1999 300 3 Target Web http www target com 2011 6
8. ra 8 H 54 50 2 3 ASIMO
9. 1990 3
10. 3 2003 2004 1 COO amp merchandising spin offs
11. H 1 2012 1 450
12. CEO 2004 2001 CEO
13. 2005 209 1 200 2005 Back to basics 2008
14. 8 1 4 2 5 3 LEGO MINDSTORMS 1998 5 1 1 Stating the 2001 2 direction for the 9 Play on
15. 32 2007 p 45 52 D4B Design for Business D4B DNA 2008 50 2 3
16. 5 17 Schmitt B H 4 framework for managing customer experiences Schmitt B H and Rogers D L eds Handbook on Brand and Experience Management Edward Elgar 2008 pp 120 129 18 Schmitt B H 2004 2009 pp 115 117 42 1 1
17. playing a different game 2 Target Target 1962 Getailer Walmart everyday low price save money live better
18. 24 Olson M S and van Bever D Stall Points Most Companies Stop Growing Yours Doesn t have to Yale University Press 2008 p 20 2010 p 47 25 Rosenzweig P The Halo Effect and the Eight Other Business Delusions That Deceive Managers Free Press 2007 p 1 BP 2008 p 19 26 11 2009 10 27 47 IV 1
19. 20083 a 10 2003 0 500 76 379 11 57 KU 13 67 23
20. 51
21. 45 35 1 3 3 Involving internal and external stakeholders 2001 4 4 Integrating behind the brand 2002 6 8 1
22. 10 10 2010 pp 57 60 46 50 2 3 VRIO OO R CEO
23. 2 2 2 3 3 8 1
24. VRIO 3 5 4 2001 5 2008 CEO CEO Back to basics
25. J 8K2F ASIMO 2020 3 ASIMO
26. ASIMO 3 1
27. 1958 stud and tube 20 amp 1955 Automatic Binding Bricks 1949 LEGO System of Play Town plan No 1
28. VRIO 2011 1 Sense Only the best is good enough
29. 3 Imitability construction toys LOGO LEOGO MINDSTORMS 41
30. 2 Feel 4 Feel 8 Think 3D
31. Tr 28 Barney J B Gaining and Sustaining Competitive Advantage Second Edition Pearson Education 2002 p 276 2003 p 131 49 2 29
32. 29 Best K eszg7 Management Managing Design Strategy Process and Implementation AVA 2006 p 82 2008 p 32 30 SAR socially assistive robots 31 2011 E2 7 50 50 2 8 ASIMO ASIMO
33. 1 experience provider exPros exPros
34. 1999 2000 9 1 600 162 2001 2002 SS 4 2003 14 259 25 2004 2 Sheth 2007
35. 2 D4B 27 3 Design at LEGO Meeting Business Challenges Managing for Design xcellence 2007 2009 pp 118 122 48 50 2 3 2 PO P1 P2 P3 M1 M2 M3
36. iPod iconic one iconic one
37. 10 V 2011 5
38. Feel 2005 Think Act Relate play value Value vy R Rarity O
39. 14 MJ 2009 5 22 15 Norma Kamali 1945 1968 2001 McQ 2010 1978 4 2 1996
40. D4B Design for Business Organization D4B D4B D4B 3 amp Back to Basic
41. D4B D4B CEO D4B
42. 2005 hmitability VN Organization gt 4 1 2
43. URL 2011 6 17 Target Web http www target com Walmart Web http walmartstores com
44. 1998 8 Sonia Kashuk 1998 9 1982 10 Mossiomo Giannulli 1963 1986 2000 Loughlin 11 Isacc Mizrahi 1961 1988 EE
45. high quality design alliance F
46. 1980 2008 E 6 Philippe Starck 1949 ml 1977 UBIK 1979 1989 1990 ALESSI Juicy Salif MoMA 7 Todd Oldham 1961 1989
47. iconic one 33 Slywotzky A J and Weber K The Upside The 7 Strategies for Turning Big Threats into Growth Breakthroughs Grown Business 2007 p 151 7 2008 p 285 55 Barney J B Gaining and Sustaining Competitive Advantage Second Edition Pearson Education 2002 p 276 2003 p 131 Best K Design Management Managing Design Strategy Process and Implementation AVA 2006 p 32 2008 p 32 MJ 2009 5 22 11
48. to nurture the child in each of us more hands on minds on 4 Act mr 5 Relate play value 1
49. 1973 LEGO 1 banney 4 4 2 2 LEGO E 43
50. 1 13 J 0T curate IL 1 5 E 4
51. 1 2 3 V 1 Starbucks Coffee IKEA 2 volume obsession rising costs and falling margins 1 50 1 2011 F pp 67 86 2
52. 2 DNA LEGO Futura 2 expression
53. Play on 4 4 1 LEGO EXPLORE LEGO MAKE amp CREATE LEGO STORIES amp ACTTON 2 22 LEGO NEXT
54. 2004 Schultz M and Hatch M J 4 cultural perspective on corporate branding the case of LEGO Group Schroeder J E and Salzer M6rling M eds Brand Culture Routledge 2006 pp 15 33 Sheth J N The Self Destructive Habits of Good Companies And How to Break Them Wharton School Publishing 2007 pp 174 175 7 2008 pp 276 277 Slywotzky A J and Weber K The Upside The 7 Strategies for Turning Big Threats into Growth Breakthroughs Grown Business 2007 p 151 7 2008 p 235 50 1 2011 pp 67 86 2007 p 45
55. M4 M5 D4B
56. Sheth J N The Self Destructive Habits of Goog Companies And How to Break Them Wharton School Publishing 2007 pp 174 175 7 2008 pp 276 277 36 50 2 3 CRO Chief Executive Oficer Chief Experience Officer CEO
57. 2 Hinking vision to culture and corporate image 2001 2002 2 4 2011 LEGO EXPLORE duplo LEGO MAKE amp CREATE LEGO STORIES amp ACTION LEGO NEXT
58. brand 2 Linking wsion 2001 to culture and 2002 2 corporate image 3 Involving 2001 internal and external stakeholders 4 Integrating 2002 6 behind the brand 8 E gt
59. 40 11 OMO Norma Kamahi drawstring 39 LEGO LEGO 5
60. 5 5 3 LEGO MINDSTORMS 1998 2 5 1994 20 knockoffs mitators 1998 1930
61. Constructionism 16 Papert Piaget Constructivism Constructionism LOGO 40 50 2 3
62. 17 4 Walmart Web http walmartstores com 2011 6 17 5 Michael Graves 1984 1985 1991 2006 2 37
63. 2011 2 7 10 10 2010 pp 57 60 2009 pp 115 117 2005 pp 142 146 LEGO s loss widens amid weakening toy sales The Wall Street Journal April 7 2005 B2 Olson M S and van Bever D Stall Points Most Companies Stop Growing Yours Doesn 7 have to Yale University Press 2008 p 20 2010 p 47 Rosenzweig P The Halo Effect and the Eight Other Business Delusions That Deceive Managers Free Press 2007 p 1 BP 2008 p 19 Schmitt B H 4 framework for managing customer experiences Schmitt B H and Rogers D L eds Handbook on Brand and Experience Management Edward Elgar 2008 pp 120 129 Schmitt B H
64. 44 50 2 3 2001 Vision Culture Image 3 4 1 1 Stating the direction for the brand 2001 2 9
65. 12 15 34 economize LEGO Wii PS3 Xbox360 12 Alexander McQueen 1969 2010 18 Anna Sui 1964
66. 12 00 13 00 1980 FE Lori 1994 1998 38 50 2 3 3 2009 5 14 2008
67. HH 1 2011 W TE 2011 9 35 I 1 Target 2 II 1 5 2 1 2 3 IV
Download Pdf Manuals
Related Search