拡大するグローバル市場への挑戦
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471. CF m BAL 240 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved L Oreal IR L Oreal in India ICFA L Oreal in China ICMR L Oreal Global Branding Strategy ICMR e L Oreal and the Globalization of American Beauty Maybelline about face Kellog e A T Kearney Experts Interview 241 4 http www service js jp 1 2
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473. z m ri ot e Aib 5 Fae 97 MOSS A d LE WL CP Cl CS S 4 co H gt w a alk s CHE ue mra ever Ru _ deese 2010 InfoDeliver All Rights Reserved Collaboration Management Infrastructure Toolkit InfoDeliver InfoDeliver
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502. D Differentiating 1Qmproving Ind Attractiveness Ole eU Des FEG EN CE OT EEE TIL IA N Normalizing risk G Gaining knowledge 0
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505. 4 5 3 5 1 Listen 2 160 Apologize 3 Fix the Problem 4 Go the Extra Mile 5 Follow up 4 SRLF 4 1 Show commitment 2 Eager to take initiative 3 Lead ourselves 4 Filled with passion
506. CEO AIG AIG 1989 AIG 1992 100 50 JV B
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517. Operations Marketing Management Management Customers MM HRM OM Human Resources Source Lovelock amp Wirtz 2004 Management Service Marketing People Technology Strategy Cee Oe KOE Le PRR EAT esa yb eS 17
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521. IT B 90 00 588 CAGR 19912008 27 44 CAGR 1991 2008 17 B 33 52 85 09 11 17 1 5 2M NZ 10 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved Vodafone 2000 90
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539. ADDING 2 Co Creation
540. Roo d EA opt Vittorio Colao CEO Simon Anthony Watson Philip Yea Murray amp 31 PE CEO RO ai es Michel Combes Steve Puse 4h E CTO Anne Lauvergeon Luc Vandevelde Samuel Jonah CEO meee Cl e e 02 5 eee o 320 S 4 NTT 18 NTT 1 228 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved Vodafone IRE Vodafone lt http www vodafone com index VF html e Vodafone s Inorganic Growth Strategies The Payoffs ICFAI Business Case Vodafone 3G Technology The Marketing Strategies ICFAI Vodafone Exits Japan ICFAI Vodafone In Trouble ICFAI Vodafone Losing Connectivity in Japan ICFAI Vodafone Rethinking Global Strategy ICFAI e
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558. 1988 a eee 43 3801 AIG AIG IR American International Group Inc Harvard Business School Business Case AIG and China s Accession to the WTO Richard Ivey School of Business Business Case American International Group Incorporation Institute of Chartered Financial Analysts of India Business Case American International Group s AIG Growth and Future the Greenberg Factor Institute of Chartered Financial Analysts of India Business Case AIG in China the Expansion Strategies Institute of Chartered Financial Analysts of India Business Case AIG Strengthening its Asian Links Institute of Chartered Financial Analysts of India 173 Business Case Fallen Giant the Amazing Story of Hank Greenberg and the History of AIG Ron Shelp John Wiley amp Sons Inc A culture of creativity Questions amp answers American International Group Inc Interview Business Insurance Nov 19 2007 Many sources kindle product innovations Business Insurance Nov 19 2007 AIG
559. 2001 5 1995 5 5 p MBA JAIMS FUJITSU CICC 60 503 58 X 1966 76 40 45 oo 1950 60 OHRORS 20 20 30
560. 2005 2006 2007 2008 Source Bloomberg 186 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved 90 KFC 60 90 604F gt 704 4 amp 804K 904 4X 60 RRR ii EE ii 1962 J 16 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved Yum Brands 1 2
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563. Business Case L Oreal and the Globalization of American Beauty Harvard Business School Business Case Maybelline about face Kellogg School of Management Business Case A T Kearney Experts Interview 2004 FEE Osiris Factiva tt pt 178 SPRING 9 4 Service Productivity amp Innovation for Growth A T F KEARNEY ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s B 1940
564. CDP 1999 2005 Made For You Bunds 10 g RE ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved ER B
565. I i 1 FT un ip 245 Franchisee Street food some of the more enterprising companies have taken the basic taste and variety of street food and have made them into franchise chains an Delhi These companies offer the same kind of street food but it is made in a more hygienic manner and served in clean and environments at fairly pe These restaurants are a huge hit Wm people in Ben 246 2 1 2 2 3 Z o ETT PERA T100 8901 3 1 TEL 03 3580 3922 FITS TH PR BOR Jay T C A BORER 5t F T150 8307 1 1 TEL 03 3409 1124 SPRING Service Productivity amp Innovation for Growth
566. Inc A Corporate Do Over Harvard Business School Business Case Kentucky Fried Chicken in China Richard Ivey School of Business Business Case Yum Brand s Key Growth Strategies Institute of Chartered Financial Analysts of India Business Case Yum Brands in China Institute of Chartered Financial Analysts of India Business Case Yum Brands Inc in China Institute of Chartered Financial Analysts of India Business Case KFC in China Institute of Chartered Financial Analysts of India Business Case KFC in India Ethical Institute of Chartered Financial Analysts of India Business Case Corporate Co branding Case of Yum Brands Inc Institute of Chartered Financial Analysts of India Business Case Chinese Flavoured KFC Institute of Chartered Financial Analysts of India Business Case Yum Brand s Turnaround Strategy ICFAI Business School Case Development Centre Business Case Yum Logistics China GM A 147 lt gt Ikea Ab NAICS fb amp ft 12 3000 2009 8 A im 291 2008 EHE 80 16 10 7 7 40 15
567. KEARNEY K K All Rights Reserved B Missionaries B B 1 B 1 B
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570. Reserved IKEA MD Missionaries 25 1 MD gt ATKEARNEY 2009 A T
571. 00 2008 6 10 08 CAGR 2000 2008 11 B 110 36 000 BI 90 90 09 11 31 32 19 12 UAE 9 4B IN OEY S ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved 2000 90 00 1 200 10 8 6 E ANI SER alil Fr elt I anm I osi I Pp I I _ I RN I P I I _ 4 I aad P o 1 4i P WI p LN m 1 4 1 Pp 1 l 1 I j 4 f f 1 j I f i I I 1 I I 2 I 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
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579. A 300 200 3
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586. U CHINA CO LTD 2009 Guo C a Ee foal Sd 1 6 1 10 80 BMW 80 102 492m 70 1000km 1000km 1000km 1000km 1000km amp 1000km 1000km MG 0 Mode eus
587. Vodafone s Global Strategy Paying Price for Going for Growth at Any Price ICFAI The Hutchinson Essar Acquisition Foray into an Emerging Market ICFAI e Vodafone Essar s Marketing Strategies The Zoozoos Campaign ICMR Business Case A T Kearney Analyses ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal 229 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved AIG 2008 B 1919 1919 C V 1939 NY NY 2 CEO 37
588. eei ai 10 BBIEL T FERESERIT 6 E B RENEREEIO CL S2 MHEAR RER ETL WTO Mikn F I A SU CHASES 25e DERRE OERI GE ARARE E 30825 re XE ROO THOT ROLES AEE ERGER BE RRA ES ARERO2HME ROH MISTS HARRIE ER AAR PAROLE ADE ESOS Circular No 09 2007 TT ETM Bit COQ GERAOARS ASCH S Hae Circular Mo 05 2008 TT BICT Decree Na 23 2007 ND CP ELL CRM OMAR CE EIWRHILSUCUESTONEILESLONSUOERDbn TOS ULLAM LIS LF RRO PRIS CIE IE COA AE IEEENEIEEE Sn TS REL RSIS FERIGMSEL ta ERSI ODCIENRISEXILEDE RRM Ee RAR POSES sct S L OBR ESL SRSRORS BRARAEA CLR SEL TRL SAE MELLELAA AERO HEEM 49b 2 300 09 1 4 330J HRSORL FRESH SREL TEATS ERP ISOSMH COMMERCE CHSC MERE TORRY ER TOS GOST R OY FOR BRE OFA E BUR OTEIEWCH HTRERE OD 2 55 T U EBUE EIE COOMERA IE bh SP EEGRASdRHELAJTEAehnU
589. f India Business Case IKEA s Globalization strategies and its foray into china Institute of Chartered Financial Analysts of India Business Case IKEA Managing global expansion Institute of Chartered Financial Analysts of India Business Case IKEA Global Marketing Strategy Institute of Chartered Financial Analysts of India Business Case IKEA 152 lt gt ng The Ritz Carlton Hotel Company L L C ES NAICS LATA fL AeA U pMEeegu 2 2009 17 2008 1 737 4E u 2 2004 b 2006 zi EE LO X T gt
590. for Asian Business Cases University of Hong Kong Business Case Shangri La Hotels Harvard Business School Business Case 2009 5 Osiris ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal 222 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved Vodafone M amp A 10 B
591. ing Corporation CEO CEO 167 4 Q0 i 1 I i 2 Andy Halford l i John Bond John Buchanan Alan Jebson Nick Land gl CFO I z HSBCO BP CFO u HSBCO CEO coo amp i 1 I 1 I 1 Vittorio Colao Simon Murray Anthony Watson Philip Yea I IE raa amp 3i SO CEO PE El CEO B 1 6 1 1 1 i on iyl i l l Michel Combes Steve Pusey Anne Lauvergeon Luc Vandevelde Samuel Jonah MINES KH r CTO ii
592. itality A Accuracy M Maintenance P Product quality S Speed of service 4 KFC TUDD KHOR MOIKE TC Yum Logistics China General Manager
593. ld s IR McDonald s Food Chain ICFAI McDonald s Corporation Managing a Sustainable Supply Chain HBS McDonald s in Russia HBS Standard As a crew A Darden The Challenge for Multinational Corporation in China MIT Management Review Employer Branding at McDonald s ICMR McDonald s Localization Strategy ICFAI e McDonald s in Asia ICFAI e Globalization Strategy of McDonald s Corporation ICFAI McDonald s Success Strategy and Global Expansion through Loyalty Journal of Business case studies e Radhakrishna Foodland ICFA e McDonald s in Russia IBS McDonald s in China IBS McDonald s Corporation HBS McDonald s is china lovin it ACRC ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal 185 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved Yum Brands KFC Kentucky Fried Chicken 5 B 5
594. na ICFAI KFC in India Ethical ICFAI Corporate Co branding Case of Yum Brands Inc ICFAI Chinese Flavoured KFC ICFAI Yum Brand s Turnaround Strategy IBSCDC 191 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal KEARNEY 2009 A T KEARNEY K K All Rights Reserved Wal Mart EDLP Everyday Low Price B 1962 B EDLP Everyday Low Price 1960 2 5 7 SKU
595. na ICFAI Wal Mart s Supply Chain Management Practices A ICFAI Wal Mart s Supply Chain Management Practices B ICFAI Chain Store Age Chain Store Age 197 ATKEARNEY 2009 A T KEARNEY K K All Rights Reserved McDonald s Yum Brands Wal Mart ZARA IKEA Ritz Carlton Hotels Shangri La Hotels Vodafone AIG L Oreal KEARNEY 2009 A T KEARNEY K K All Rights Reserved ZARA Fast Fashion B 1975
596. nance P Product quality S Speed of service 4 1
597. onas Cae L 1 3 p CV de eo s LIC xU ds 3 300 OJT PM ee SE SE 1 300 ini 05 D D 05 29 15 2
598. s Upgrade to Green SM Residential Property Insurance Business Wire Nov 13 2007 A culture of creativity Questions amp answers American International Group Inc Interview Business Insurance Nov 19 2007 Many sources kindle product innovations Business Insurance Nov 19 2007 AIG AIG American International Group 1996 8 27 1996 8 28 2 AIG Long Interview AIG 2004 10 21 AIG Fuji Sankei Business 2005 5 3 M amp A AIG CEO 2005 11 28
599. subashi University
600. t 162 Shangri La Asia Ltd 10 100 Shangri La International Hotel Management Ltd MC
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