家庭用テレビゲーム機市場の分析： ネットワーク外部性とサービス総体の
Contents
1. UUDDUDDUDUDDUDUDDUDUUUDUGUDDBUDDUUDUDUDUDBDDDUDUDUDGUDUUuDUL UUDDDUDUDDDDDBDDDDUDDGUDDUUDUUDUUDDUGUDUDDUDUDUDUDUUDUUUDU 19811081 0 8 8010810818 10088 D po0d0d0000000000000000000002 W000000000000000 pogo go gd 0 0000000000000 000000 0000000000 2 0 O pOdBo go gd 0d 00 000000000000 00000000 W0 000000000 W0 000000000000 0000000000000 000000 po0000000002. OOOOOOOOCOOOOOOOOOOOOOOOOOOOOOGOCOOOOOOOOOGO Aaker D A and G S Day 19800 O Marketing Research Private and Public Sector Decisions John Wiley amp Sons Inc 0 aagggaaupnaaungad 2000000 00000000000 198100 Arthur B 1989 Competing Technologies Increasing Returns and Lock In by Historical Small Events The Economic Journal Vol 99 No 394 pp 116 131 0000 1 90p0000000000000 Katz M L amp C Shaoiro 19850 Network Externalities Competition and Compatibility American Economic Review Vol 75 No 3 pp 424 440 0000019po0000000000000 pedo 0000000198000 000 000000 000000000000 000 000000000000 000000310 040000000 53 700 Rohlfs J 19740 D A Theory of Interdepended Demand for Communications Servicd Bell Journal of Economics and Management Science Vol 5 Nol pp 16 37 1 195 198 044000000000 00000000 111 00000000000000 se 11 OO HOODOO 19950 100 pog0000000
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7. 4 OA L3 C3 E3 L3 C3 E3 A O una rpm pm lt L3 r3 r3 4 T E dE EE SEES Ec LE o EE Ea E E Ooonoooooo L3 r3 07 8 igital Audio Tap O O DAT T Digital Compact Cassette O O DCCL O O DATO DCC 230 562 1267 1853 T 1 1994 1995 1996 1997 8 6 000000000 O OO x x x O O BE Oo EE E El EE EEE E LEX EEEEJ EI EE EC Ey Gey N N E S4 oo oo St BO gt 0 lt 0 L3 r3 L3 r3 r3 4 L3 r3 r3 L3 r3 r3 r3 pr L3 r3 r3 EJ EJ EJ C3 C3 E3 C3 C3 E3 C3 jian E3 EEE ET EEE EI ET E EEE EE ES L1 L3
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10. 19959 9 0 O 172 179 OOOOOOOOO BPO 0000000000 1995 APRIL P 70 71 PlayStation Vol 1 P 126 129 http www1 sony co jp InfoPlaza SME PlayStation HardWare PlayStation http www segaoa com products hardware saturn hardware html http www sony co jp Net http www sony co jp news srn2 html http www cgc co jp text nintendo html http www segausers gr jp sug saturn PlayStation FAQ http www ces kyutech ac jp hori FAQ PSFAQv3 Saturn FAQ http www segausers gr jp sug saturn FAQ 1 10 txt NetNews fj archives answers NetNews fj rec games video home quaz 0712940143560001 2022 bekkoame or jp quaz 0712940145340001 2022 bekkoame or jp 17 OU
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12. L3 L1 L3 L3 H Hardware S Software H Hardware S Software SS SS 14 N64 N64 PS PS U6 5 DOd0000000000000N40000000 L3 r E L3 L3 L3 L3 L3 OOOOOGOOOOOOOOOOOOOOOOOOOOOOCOOOOOOOOOOOGO 70000 En E SEE Ju Ez p AE rz 517 ESSE EE El nm Z en OU ENE EE 0 EEE EEE Ea EE L1 56 6506 So eae 016 E oO oO E E oO E oO oO oO oO E oO c oO m oO oO oO Co El oO 1 oO a oOo E O Oo EE 3 Ek EE L3 ES Oo Oo Oo Oo LE EE E EE Ed EYE 3 Ee E E EE Oo EEE El EE Ed Ea ES 1011000000 bay
13. gt PS gt SS 1 8 00 0 SS gt PS SS gt N64 010000051 0000 3 BOOOOOGO DODODO000d 00000000000 000000000000 00000000000 000000000000 00000000000000000000000000000 0000000000 000000000000 00000000000000000 DO00d0000000000 00000 000000000000000000400000 1 1 101019 0 01 01 1 1 8 8 ND OU O00000 PS N64 SS N64 O00000 PS 55 N64 O00000 PS 55 N64 Uu N64 55 PS 0100000 00000000 0000000000000000000 00000000000 00000080000000000 0000000000050 0000 4 DOBODO0 DD OD ODO 00D 000000000000 00000000000000 0000000000000000 0 0 whole of services 0 OOOOO000000000000 1 15 00000800000 000000000000000000000000000000 Aaker amp Day 19800 DO 0 0 DUDU pcc D uuu 00 D u 244 3 225 4 146 2 0000000 000000000000000 1995 19980 0 3 El
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16. An Analysis of TV Game Market From the viewpoints of network externalities and whole of services Masaki Matsumura Hiroyuki Kurimoto and Toshio Kobayashi It has been understood that a standard would lock out others in the markets where the network externalities might be generated though the synergetic effects on the each sale of hardware and software on the standard such as personal computer audio stereo system and video games There is however a fact that SONY PlayStation s standard have succeeded in locking out SEGA Saturn s one but failed to do with Nintendo64 s one in the Japanese TV game market Why In order to clarify this question we try to reconceptualize network externalities from the viewpoint of the whole of services of the good and analyze 235 replies to the questionnaires sent out to 2000 consumers Then we can find out that they use properly different standards in the different genres because of the differences of the whole of services DODoo00000 000000000000 OU 1 DU 2 41 DO0000000 42 0000 5 000000000 7 OOOO 1 0000 O EJ 6 6 E E E EE ESE Es Ea O E E EZ E E E El E EE 1241 EEE E D uu DO OOO O PS 56541 100000
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19. OOOOOGO OOOOOGOOOOOOOOOOOOOOOOOOOOOOCOOOOOOOOOOOGO ED EA E3E Ez EI 1000000000 OOOOOGOOOOOOOOOOOOOOOOOOOOOOCOOOOOOOOOOOGO OOOOOCGOOOOOOOOOOOOOOOOOOOOOOCOOOOOOOOOOOGO 0 D po0000000000000000000000000 Work Station D ES E El l pDoOpdo005S 0 0000000000000 00000 0000000000000 000 o SGU Silicon Graphics WS D HB D DO D B D 000000000 D Indy 1996 0300 34410000000 19980 1000 d0000dd00d 0000 00000000000 0 04 11 0 0 00 po00 LI LI E Play Station coo O O SEGA Saturn O x Nintendo64 cou x x 8 09000000000000000909000000000000000090000000000000000000000000 go000000000000000000000000 20000 000000000
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