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Contents
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10. With Partners 34 SEGASAMMYGHOUPCSRHEPORT2013 os
11. 2011 2013 3
12. gt
13. 3 200
14. SpecialContents 9
15. IR
16. 2009
17. 2013 10 1 2
18. With Shareholders and Investors 38 SEGASAMMYGHOUP CSR REPORT 2013 CS With tmgloyges
19. CSR CSR CSR CSR
20. CSR SEGA SAMMY SCSR 20 SEGA SAMMY GROUP CSR REPORT 2013 2012 2013
21. 3 CSR CSR
22. babyco NPO With Customers 32 SEGASAMMYGROUP CSR REPORT 2013 gt
23. CSR SEGA SAMMY GROUP CSR REPORT 2013
24. 1 1 2 1 6 4 3
25. mE WS ee 579 1 With Customers 29 SEGASAMMY GROUP CSR REPORT 2013 JMS
26. 3R 2012 98 47 SEGA SAMMY GROUP CSR REPORT 2013
27. 3
28. 1 100
29. Special Contents 15 SEGASAMMYGROUP CSR HEPORT 2013 5 2011 3 2013 5 CSR
30. 1 A 17 SEGASAMMY GROUP CSR REPORT 2013 18 SEGASAMMYGHOUP CSR REPORT 2013 CSR CSR
31. 3
32. gt cm 20 6
33. 2010
34. Win Win W With Partners 35 SEGASAMMYGROUPCSRHEPORT2013 2012 2
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36. CSR SEGA SAMMY GROUP CSR REPORT 2013
37. 3
38. am 2m
39. 1960 2000 W
40. 2011 With Partners 37 SEGASAMMY GROUP CSR HEPORT2013 CSR Vith Shargholders and Invest
41. 2 3
42. Compliance Risk Management 25 2013 4 2013 1
43. k w
44. NPO 21 2012 2011 6 2013 7 28 338 2013
45. eb gt WEB CS htpz wwwrsegasammy Cojp apanese pr commu cs 1 SEGA SAMMY GROUP CSR REPORT 2013 CON T E N T S 3 CSR 1 2 4 5
46. Special Contents 16 SEGA SAMMY GROUP CSR REPORT 2013 2012 103 23 643
47. With Partners 36 SEGA SAMMY GROUP CSR REPORT 2013
48. 2012 8 CO gt
49. JIS
50. 2009 4 2012 11 WEB CS
51. CSR 4 CSR CSR 2004 CSR CSR
52. 9
53. 159 2013 8 9
54. 2013 6 30 7 2 1 1 4 3
55. PL CERO CERO CERO
56. 2 NPO 6 Pe With Society 50 SEGASAMMYGROUPCSRREPORT2013 wa
57. CSR Top Message 3
58. Top Message 4 2020
59. 2011 IRISS 1 2
60. 4 5
61. CSR CSR CSR P 26 P 34 7 2 9 eam Pp 46 52 8 rm P 21
62. TDnet Web IR
63. CSR 2
64. CE EU Special Contents 13 SEGA SAMMY GROUP CSR REPORT 2013 Special Contents 14 SEGA SAMMY GROUP CSR REPORT 2013 4 M5
65. tor gt 2013 6 1 356
66. 2013 OPERBLS TAR TS NV SEGA ToOrs 8 2012
67. CSR 57 _ SEGA SAMMY GROUP CSR REPORT 2013 SEEA 140 8583 39 9 2013 6 3 Sammy 170 6029 1 1 60 29 29 e e e e e
68. Q4 Q5 Q6 CSR 20 13 CSR NPO NGO 10 20 30 40
69. Topics SammyDesign 2010 2011 2012 99 5 97 76 98 47 3 206t 3 145t 1 779t PEFC 1 07
70. 1 4 CSR Mil oely
71. 12 JAZZ ee 12 Rieko Oka
72. Touchive GOARTSINVE DARTSLME2 epsuE PC ET Bee mee H H SS 20
73. Topics SEGA SAMMY GROUP CSR REPORT 2013 CSR With Castomers
74. LAN With Employees 42 SEGASAMMYGROUP CSR REPORT 2013 gt
75. gt CSR CSR CSR
76. GEA 2 srs 2012 10 NPO 2012 33
77. 1 Topics 2012 STOCK WORLD 2012 IR IR
78. 2010 6 2 2 3 1 3 3 3
79. 60 000 in SAPPORO iA ev 4 2012 2012 11 9 424 10km FunRun 4km 3 62 15
80. Sega Amusements Europe Ltd KEY MASTER KOMUSE 2011 KOMUSE 2011 220222002 vouse 2010 l
81. JIS 2012 1
82. CR 5 NSP 1983 Special Contents 10 SEGA SAMMY GROUP CSR REPORT 2013 A 23 4 BBG EARTH amp lt 12 BBC EARTH
83. PC PS Vita maimaiGreeN OSEAN
84. SEGA SAMMY loLipines 105 0021 9 2 21 2004 10 1 299 2013 3 31 1 422 44 2 134 4 2 838
85. CSR 3 CSR 2006 3 S0X
86. 5 2012 22 10 215
87. WEB 2012 LAN PC
88. 4 Hello Baby 3 ge 2007 2009 2011 ae 2006
89. 2012
90. COO Top Message 5 SEGASAMMY GROUP CSR REPORT 2013 PC 1951 1975 2004
91. 2006 8 5 18 6 30 P 17 18 1 500 MM 14
92. 2 p9 1 cg 4 ks Pp 11 2 3 4 Or 36 34 gt 38 4 gt 4 lt 52 lt gt 57 58 GRI Global Reporting Initiative 3 1 ISO26000 2012 4 1 2013 3 81
93. With Employees 44 SEGASAMMYGHOUP CSR REPORT 2013 65 65S Ss SEGASAMMY HTM gt
94. 2013 8 MARK IS Orbi Orbil
95. 2011 1
96. 2012 mm 6 17 emm rl HD 25 564 lt 38 1394 CSR
97. 17 5 17 4 22 21 31 1 65 16 dete 32 81 2 145 292 2 220 309 1 929 279 re 2437 2 529 2208 10 8 8 1 7 3 343 345 247 14 1 13 6 11 2 13 12 1 38 3 5 45 1 10 2 14 0 13 1 16 13 0 0 0 0 0 0 i 0 0 0 41 5 41 4 47 5 64 40 38 With Employees 41 SEGASAMMY GROUP CSR REPORT 2013
98. UFO 2012 80 2011 9
99. sammy With Society 52 SEGASAMMYGROUPCSRREPORT2013 LED 100 amp HYOZAAANI 12 5 2005
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101. ST PVC
102. 2012 4 42 WEB 2010 WEB Topics 2013 3
103. 2 4
104. CSR 2004 9 CSR 2006 9 CSR 2007 9 CSR 2008 9 CSR 2010 9 NPO 9 KG Ds Ri CSR CSR 9 CSR SEGA SAMMY SCSR 22 CSR 2011 9 2012 CSR CSR Topics CSR 2012 105 CSR
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106. 2012 2013 EE oe de 2588 0 AM Beg 2 Rd lt
107. 3 2012 8 69 2010 2011 2012 6 0 14 2 39 2 6 16 41 15 1 30 3 33 3 ed i 16 33 36 943 105 959 105 995 110 i i 1 048 1 064 1105 8 1 8 8 8 4 261 253 247 24 9 23 8 22 4 2 2 1 08 0 8 0 4 1 10 4 13 1 18 1 17 19 2 1 0 0 0 0 3 0 0 628 57 1 57 4 10 7 6 With Employees 43 SEGASAMMY GROUP CSR REPORT 2013 n 1
108. PC Bo PC oi 4 py2 JIS
109. eb gt Titp WWW segasammy c0 jp japanese pr corp governance a 1 Corporate Governance 23 SEGASAMMY GROUP CSR REPORT 2013
110. e e e e e e e patina e 24 Sega of America Inc Three Rings Design Inc DARTSLIVE USA INC Relic Entertainment Inc Sega Europe Ltd Sega Amusements Europe Ltd Sega Publishing Europe Ltd Sports Interactive Ltd WThe Creative Assembly Ltd DARTSLIVE EUROPE LTD eSega Shanghai Software Co Ltd eSega Shanghai amp Co Ltd Sega Jinwin Shanghai Amusements Co Ltd Beijing SEGA Mobile Entertainment Technology Co Ltd Sega Amusements Taiwan Ltd
111. WEB 1
112. 2009 2012 2011
113. 2 e 2 Special Contents 11 SEGA SAMMY GROUP CSR REPORT 2013 Special Contents 12 SEGA SAMMY GROUP CSR REPORT 2013 3 5 demelper for the next smile meemie
114. P24 CSR CSR CSR 2 HD CSR HD TMS SLS PSR SEGA SAMMY S CSR 21 SEGASAMMY GROUP CSR REPORT 2013 CSR CSR CSR CSR
115. COO 1975
116. SEeA AOU
117. 2013 2013 95 3 11 2
118. EE 3 k ET EE 2 0MS MS 5 1996
119. JAMMA Voice of Customer
120. 5 EA gt PP 2012 2012 4 1 2013 3 31 2010 2011 2012 191 385 161 350 191 762 GJ 1 482 970 1210 725 1 344 413 49 648 45 856 67 499 7 872 6 637 9734 CO 57 042 46865 64 474 1738 1514 2626 66 303 80 044 72 547 m 79 505 62 572 61 520 5 550 6208 4763 72 0 o0 3202 4821 2610 t 353 814 379 1 LP 2 CO 2013
121. With Customers 26 BAKUGAN ESEGATOYS ASPIN MASTER BAKUTECH PROJECT SEGA SAMMY GROUP CSR REPORT 2013 maimai 2 PC PS Vita
122. BBC 50 Orbj Orbi Orbi Orbi
123. CO 2012 3 633ha CO gt 2008 4 1 2018 3 31 10 CO CO SD 2012
124. With Customers 31 SEGASAMMY GROUP CSR REPORT 2013 Game Changer SNS 2012 7 Game Changer SEGA NETWORKS
125. With Society 54 SEGASAMMYGROUP CSR REPORT 2013 3R 3R 3R 2012 98 47 4
126. 2008 With Customers 30 SEGASAMMYGROUP CSR REPORT 2013 EeAsAMMY 2012 10
127. 5 GLTD 2011 4 gt 6S 2012 6 1
128. 1 2 2 6 1 2 3 1 1 5 10 1 93 1 W93 10 5
129. BBC EARTH Orbi Orbi Orbli 23 4 40m X 8m BBC EARTH Orbil BBC EARTH
130. With Customers 33 SEGASAMMY GROUP CSR REPORT 2013 CSR ith Partnars
131. 9 i i 777 2
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133. Compliance Risk Management 24 SEGASAMMYGROUP CSR REPORT 2013
134. eb R http www segasammy co jp japanese ir index html 2013 IR R With Shareholders and Investors 39 SEGA SAMMY GROUP CSR REPORT 2013
135. 2012 9
136. CSR CSR SEGA SAMMY S CSR 19 SEGASAMMY GROUP CSR REPORT 2013 CSR CSR CSR
137. With Society 51 SEGASAMMY GROUP CSR REPORT 2013 CSHR lill tbl 2 a lt 2006
138. oo 158 900 ee NPO J POSH A ges 2 WE 2012 11 24 25 2
139. TMS 16 128 0 HD Mo ey 4 LHD TMS SLS LHD PSRI e 4o so PSRJ 47 49 80 lt HHD 12 153 4 TMS SLS 4 103 IHD
140. 6
141. 2005 12 2012 4 4 2012 8 7 CS Topics 2012 JMS CS
142. 13 Summer Topics SEGA ID RPG 2012 7 2 Windows PC RPG 2
143. 21 gt
144. 8 Ed 20 15 lt 2 BBC EARTH TOrbi BBCIEARTH BBC
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146. 2012 CSR 2012 CSR CSR SRY E108 13 SANRIO SEGATOYS lt SZW TKJLPC With Employees 45 SEGASAMMY GROUP CSR REPORT 2013 With Society 46 SEGASAMMY GROUP CSR REPORT 2013 INVITATIONAL
147. P53 55 RS PSRI J VER CSR IO Be wv P22 s 6 3 2 6 eg HD CSR HD
148. 2004 CSR 2005 CSR 2009 2012 4 P 21 IS026000 GRI CSR CSR IS026000
149. 2012 2013 9 2014 9 SEGA SAMMY GROUP CSR REPORT 2013 CSR lt
150. 5S gt 2012 2 JImss gt
151. AG TBee BeeRUSH KABURA
152. 7 0
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155. With Employees 40 SEGASAMMYGROUP CSR REPORT 2013 gt
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158. StarHorse2 StarHorse3 StarBoat StarBoat 100 3R
159. CSR CSR 5 8 SEGA SAMMY GROUP CSR REPORT 2013
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166. 1 2 3 1 1 5 10 1 93 93 1 2 1 5 10 EAP
167. SEGA PUBLISHING KOREA LTD eSEGA TOYS HK CO LTD wTMS MUSIC UK LTD wTMS MUSIC HK LTD DARTSLIVE ASIA Ltd DARTSLIVE INTERNATIONAL Ltd WiDartsGroup Ltd CSR CSR WEB IR eb gt IR htip77wwwrsegasammycojp japanese i7index html 58 SEGASAMMY GROUP CSR REPORT 2013
168. Sammy With Society 49 SEGA SAMMY GROUP CSR REPORT 2013 jeesnwy WW NPO 4 5 4 11 610 891 kao moa CSR 4 2013 3 25
169. VOC Voice of Customer etc SNS VOC JMS With Customers 28 SEGASAMMYGROUP CSR REPORT 2013 2012 2012 9 gt
170. DQ Entertainment 2012 12 23 5 Topics 2012 1 1 Tihs 6
171. CSR CSR CSR CSR CSR CSR PDCA CSH 2 5 R E CSR CSR CSR CSR
172. Windows PC PS Vita ID SEGA ID PC Aime SE wow SEGAID With Customers 27 SEGASAMMY GROUP CSR REPORT 2013 JAMMA
173. 2012 MVP Sammy NetWorks a SammyDesign
174. 4 NPO NPO NPQ NPO NPO Me 2
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176. With Society 53 SEGASAMMY GROUP CSR REPORT 2013 2012 LAN 3 TV
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