マーケティング・コミュニケーションを激変させる 情報狩猟民族
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9. 168 31 2004 7
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14. 78 Lean back Lean forward PC CM
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22. 3 CM CM CM 4 CM
23. 1 OES OS a EE CM
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25. 178
26. CM 162 31 2004 7 CM 1 siven one way media two way media
27. Buy out NHK 50 4 1 VTR
28. 174 31 2004 7 20 21 CD
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30. Given
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32. 176 31 2004 7 TVCM com
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39. 850 ACC JARO 7 21 6 1
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41. An appearance of the information hunting people who change marketing communication dramaticallY Tatsuo Masuno Abstract It is cheap and is a fixed amount The Internet formed into the broadcloth band became the mass media which tends to be used Now an information life of people is changing a lot To not passive information contact called broadcast but the information hunter who goes to take the information to want positively To moreover the media to which oneself makes information and sends it Making information and information offer which do not take this revolutionary change into consideration may serve as a foolish wall under broadcloth band environment The information used as the subject value instead of added Value should change marketing communication how it should correspond to it is is shown
42. com 30 CM COM WebCM HP BMW com 609
43. 2 3 4 NO
44. I I Information I V F x I C 160 31 2004 7 1
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46. 6000 50 2003 1000 30 40 30
47. GS CM NI NE 2 15 30 CM MM NN CM Eg
48. 167 5 1994 TIT IT 1 BB
49. 3 CM CM HP FTV
50. CM CM CM 166 31 2004 7 CM Buy out CM CM
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