Aperio Brand User Manual - External partner
Contents
1. Why the brand is important to my life What we want the brand to express What the brand will do for me 1 Brand Vision The world as our brand sees it End users want freedom to choose the different options they need that fit with their existing access control systems rather than feeling trapped by one supplier Aperio gives them the ability to build on what they have and manage their access control systems with precision and simplicity 2 Brand Mission The brand s mission in the world based on the vision Aperio is intelligent and compatible technology that offers its customers the open flexible and individual solutions they demand to equip additional doors with advanced access control functionality 3 Brand Ambition How we want our brand to be perceived by our target group Aperio liberates end users by enabling them the freedom of choice to fulfil their security needs today and tomorrow Se OO Expressive Instrumental ee OO 4 Area of Competence The territory within which our brand is performing Aperio is anew technology for access control that integrates mechanical locking solutions with Electronic Access Control systems 5 Brand Values What really makes our customers buy Central Values Creating Openess Aperio frees the end user to explore new possibilities with open technology that complements every electronic access control situation Aperio caters for global divers2. Visualizing Aperio illustration style Inaddition to the more expressive non descriptive images in the image bank there are descriptive illustrations available explaining in detail how the technology works and the type of products involved in the process For access to the Aperio image illustration bank please contact aperio assaabloy com Aperio Brand User Manual External partner 1 Main message Wireless locking evolution for online door control 2 Examples of sub messages Change your thinking about electronic access control The missing link between electronic an mechanical locking Expand your access control system with additional doors Aperio linking mechanical door opening with online access control Evolving new possibilities in door opening 3 Examples of body copy The price of freedom To be free man has to feel safe and secure In our world of conflicting interests security is increasingly important for all That is why electronic access control systems have become the solution for physical access to premises However advanta geous electronic access control systems are often used for a few main entrances only For cost reasons a majority of doors still have mechanical locks thereby being less controllable Freedom is also being able to choose the security you want The evolution of Aperio technology has made this possible a Aperio is the missing link Aperio is anew tech
3. blank ISO cards to be used with readers ACS3110 AR633X CP AR618X RX and AR6473 RX A customised print can be added to the cards Aperio SiPass proximity key tag x10 These key tags are to be used with readers ACS3110 AR633X CP AR618X RX and AR6473 RX The key tags have the same functionality as the proximity cards but are smaller in size and can easily be attached to a key ring which increases the convenience for the user Aperio EM laminated card with print IB41 EM is a passive proximity card for EM4102 It includes print and magnetic stripe for use in conventional readers Note that it will only work in readers with EM 4102 reading technology Aperio EM laminated card without print IB42 EM is a passive proximity card for EM4102 It also has a magnetic stripe for use in conventional readers It only works in readers with EM 4102 reading technology Aperio Aperio is a wireless lock technology expanding existing access control systems Aperio is developed by ASSA ABLOY the global leader in door opening solutions gt Order No 6FL7820 8KA10 6FL7820 8KA20 6FL7820 8KA30 24246 D4904 A1 524246 D4901 A1 Explanatory text see 2 4 Siemeng Building Technologies Group Aperio logotype Systems MIFARE Schl sselanh nger Schl sselanh nger mit MIFARE Chip als Ausweise werden in Zutrittskontroll und Zeiterfassungsanlagen verwendet die mit MIFARE Lesern ausger stet sind Verschiedene
4. Aperio Brand User Manual External partner Aperio Brand User Manual External partner 1 The Aperio Brand 1 1 Whatis Aperio 1 2 The Aperio Brand Platform 2 1 2 Zo 2 4 2 2 6 Zr 2 8 Brand Identity Elements Brand Identity overview 3 1 The Aperio Logotype Logotype colors Logotype and explanatory text Visualizing Aperio an image bank Visualizing Aperio Illustration style Describing Aperio a text bank Describing Aperio a text bank cont Content Literature 3 Applications examples An External Partner Brand as the sender of the message Aperio Brand User Manual External partner Wired access control door Aperio enabled door 1 1 The Aperio Brand What is Aperio Aperio is a new technology developed to complement existing electronic access control systems providing end users with a simple intelligent way to upgrade the controllability and security level of their premises The heart of Aperio is a short distance wireless Communication protocol combined with a locking mechanism Itis designed to serve as the link between an online electronic access system and a mechanical lock The name Aperio comes from Latin meaningto uncover make accessible unclose or open Aperio is an ingredient brand This means that it does not stand alone but always appears together with another brand that is the sender of the message Aperio Brand User Manual External partner
5. Kodierungen erm glichen die Verwendung in unterschiedlichen Systemen Funktionsbeschreibung MIFARE Schl sselanh nger sind Vollplastikteile mit eingelagerter Antenne und MIFARE Chip Die Schl sselanh nger werden beim Davorhalten gelesen MIFARE Schl sselanh nger sind dynamische Ausweise die umkodiert oder um Funktionen erweitert werden k nnen Planungshinweise Einsatz Schl sselanh nger mit MIFARE Chip sind als Ausweise dort verwendbar wo eine hochverf gbare Anlage errichtet werden soll und mit Verschmutzung der Ausweise zu rechnen ist Die Handhabung der Schl sselanh nger ist sehr komfortabel da jeder Inhaber diese am Schl sselbund tragen kann Mit diesen Ausweisen lassen sich auch andere Applikationen bedienen Die Leseentfernungen sind wegen der sehr kleinen Antenne gegen ber den MIFARE Karten Aperio is a wireless lock technology expanding existing access control systems Aperio is developed by ASSA ABLOY the global leader in door opening solutions Aperio label see 2 4 External partner brand logo 3 1 a Abmessungen 53 mm x 32 mm x 4 4 mm Farbe schwarz Aufgelaserte Kartennummer Kodiert MIFARE Chip Wireless lock technology m expanding aperio existing access N control systems www boschsecurity com Applications Examples An External Partner brand as the sender ofthe message Applications example Literature The applications here to the left are examples of li
6. ides a possible first step towards a wire less and more convenient future It has an open architecture and open standardized interface that is easy to connect and does not lock the users into a proprietary system Choosing the card solution there isno need to change locking cylinders and all existing cards remain the same This also eliminates the time and money consuming processes involved in lost keys 2 8 Aperio is developed by the world s leader in door opening solutions The ASSA ABLOY Group features more than one hundred compa nies producing products all over the world meeting demanding customer needs and different standards wherever we are Operating in forty countries all over the world we can form local partnerships and adapt to local products and standards Core Identity Elements Describing Aperio a text bank cont Free body copy feel free to select the text you need and include it when developing your own communication material 3 een Examples Aperio Brand User Manual External partner Cards and Transponders Proximity 125 kHz Type External partner brand logo ABR5100 PR ABR5 100 BL ABR5100 TG 1841 EM 1842 EM Pre printed SiPass card x10 This is aset of 10 standard ISO cards pre printed with the SiPass access control logo They can be used with readers ACS3110 AR633X CP AR618X RX and AR6473 RX AperioTM Printable SiPass card x10 This is a set of 10
7. ity allowing the end users to effortlessly respond to their security and user needs Creating Openess Intelligent Simplicity Enabling freedom of Choice Expressive Values Intelligent Simplicity Aperio is the natural informed choice to add and enhance existing electronic access control systems Aperio focuses State of the art technology just where itis needed Aperio allows highly contemporary functionality without unnecessary cost or extravagance Instrumental values Enabling freedom of Choice Aperio complements both past and future decisions by fitting the end users needs for total compatibility and flexibility that enables electronic access control on more doors 6 Brand Idea What we communicate to our target audiences Accessing Possibilities 1 2 The Aperio Brand The Aperio Brand Platform In order to define the content of the Aperio brand we have established the Aperio Brand Platform This platform consists of six parts Aperio Brand User Manual External partner Aperio brand specific elements Ingredient Logotype Image Illustration bank Text bank 2 1 Core Identity Elements Brand Identity overview Aperio is an ingredient brand This means that it does not stand alone and it does not have an identity of its own It is always the core identity elements such as color palette typography and layout system set up for the brand sending
8. ner A le aperio pert aperio Keane Black File name Aperio_logo_black ai White negative File name Aperio_logo_white ai Silver PMS 877 File name Aperio_logo_silver ai aperio per Silver PMS 877 File name Aperio_logo_silver ai 2 3 Core Identity Elements Logotype colors The Aperio logotype is available in the colors black white and silver These are all colors in the ASSA ABLOY corporate palette but they are also neutral colors that it well with any other company colors and brand identities Aperio Brand User Manual External partner 2 4 Aperio is a wireless lock technology expanding existing access control systems Aperio is developed a erio by ASSA ABLOY the global leader in door opening D solutions N Aperio logotype Explanatory text Wireless V a lock technology expanding w LOC ape FIO technology existing access N control systems Aperio Label short version Aperio Label longer version Minimum size IT wireless Y N E aperIO technology aperio Kansas To ensure readability the minimum N N control systems box size is 35 mm width lt gt lt gt 35 mm 35 mm Core Identity Elements Logotype and explanatory text A minimum requirement for cooperating partners usingthe Aperio name and brand isto always include the logotype in any type of communication unit where Aperio is present In addition t
9. nology de veloped to complement existing electronic access control systems providing end users with a simple intelligent way to upgrade the controllability and security level of their premises Developed around an open standard Aperio is easily integrated with most units and systems regardless of the manufacturer The heart of Aperio is a short distance wireless communication protocol combined with a locking mechanism It is designed to serve as the link between an online electronic access system anda mechanical lock Any number of existing doors can be equipped with Aperio and at a cost level far below installing the regular electronic access system every where Core Identity Elements Describing Aperio a text bank To the left and on the following page you will find a selection of texts descri bing the Aperio offering from different aspects The intention of building a text bank is so that all companies wor king with communication for Aperio describe the brand and its advantages in a consistent way The main message chosen for Aperio is Wireless locking evolution for online door control This message should be used as a main headline on brochures posters etc Sub messages are also available in the text bank as well as examples of body copy for how to describe Aperio in more detail Please feel free to select the parts you need and use them in your work with communicating and selling Aperio enabled
10. o the Aperio logotype it is also mandatory to include the following text somewhere in the body copy Aperio wireless lock technology expanding existing access control systems Developed by ASSA ABLOY the global leader in door opening solutions The logotype is also available as a label with the explanatory text included These labels are available in two versions one shortand one longer version Aperio Brand User Manual External partner 2 5 Core Identity Elements Visualizing Aperio an image bank An image bank is developed and shared between all ingredient brands from ASSA ABLOY Shared Technologies The purpose of these images is not to describe the products or the technology in detail but rather to communicate a feeling of ASSA ABLOY delivering hi tech products and being atthe forefront of innovation For access to the Aperio image illustration bank please contact aperio assaabloy com Aperio Brand User Manual External partner a EE a N Aperio enabled door Core Identity Elements
11. products For access to the Aperio text bank please contact aperio assaabloy com Aperio Brand User Manual External partner 3 Examples of body copy Benefits of upgrading an existing system Expanding an electronic access system with Aperio is cost ef fective and adds to the benefit of investments already made No doors and no locking systems need to be exchanged only upgraded with Aperio enabled products The Aperio techno logy integrates easily into most systems creating a link between existing and new elements The open architecture gives a stan dardized way of connecting with standardized interface resulting in a future safe installation not being trapped into proprietary solutions Aperio can be used with both cards and keys Though it combines with an existing key system the Aperio technology is designed for future security demands e g it uses AES encryp tion via a wireless connection The technology is fully compatible with RFID technologies which means that the users do not need to change existing cards Increased door security made simple Installing Aperio provides a simple way to facilitate key or card based electronic access for all fitted doors while fulfilling end users needs to have an easily operated system The compatibility makes integration into other systems easy It offers high control over usage with audit trails and can be centrally controlled The Aperio technology prov
12. terature in which an external partner brand isthe brand communicatingthe Aperio message When an External Partner brand not an ASSA ABLOY Group brand is the sender of the message please make sure you always adhere to the iden tity guidelines set up for that specific brand Also note only one Aperio logo should appear on each page of literature Further references to Aperio should be written in text as Aperio
13. the message that should be followed when developing communi cations units for Aperio In addition to the core identity elements of the brand sending the message there are identity elements specifically developed for Aperio These are an ingredient logotype an imagefillustration bank anda text bank For originals of Aperio ingredient logotype images illustrations and text bank please contact aperio assaabloy com Aperio Brand User Manual External partner aperio Pe 10 aperio Pen Minimum size The minimum logo size is 10 mm Clear space Always give the Aperio logo some clear space Minimum is the x height of the letters Core Identity Elements The Aperio Logotype The logotype consists of the name Aperio written inside of asymbol The logotype could be interpreted as an open watching eye Representing openness to new ideas forward thinking awareness and intelligence Aperio enables control over all access ways The shape of the logotype with the surrounding elements left open as an unclosed circle delivers asense of dynamic movement flexibility and adaptability The name and symbol should be seen as a unique entity and should never be changed or recreated In written language Aperio is written with upper lower case letters To ensure good print reproduction please adhere to the minimum reproduction size for the logotype Aperio Brand User Manual External part
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