PayPal Merchant - 2009 Gift Certificates Guide
Contents
1. Limits Proceeds from gift certificate sales are held in a pending balance in your account until the recipient redeems part or all of the gift certificate value or for 18 months from the purchase date whichever comes first When a gift certificate is partially redeemed the proceeds from the redeemed portion only less the standard payment receiving fee are transferred to your available balance The unredeemed portion of the gift certificate remains in your pending balance If a gift certificate is not redeemed for 18 months from the purchase date the proceeds from the sale are automatically transferred to your available balance See Gift Certificate Terms and Conditions in the following section Here s an example A customer makes a purchase for 35 50 USD on your website including shipping insurance and taxes and chooses to pay with a 50 00 USD gift certificate The 35 00 USD proceeds from the sale less the standard payment receiving fee are then transferred to your available balance A year later the customer returns and makes a purchase for 40 00 USD The customer chooses to use the remaining 14 50 USD value of the gift certificate in your pending balance and another funding source to cover the remaining 26 50 USD NOTE Some customers may have a Sending Limit of 500 00 USD within a 30 day period Gift Certificate Terms and Conditions For a summary of the terms and conditions that regulate your use of M2. To choose a theme instead of a color select the Theme radio button and then select Wedding New Baby Birthday and other themes from the drop down menu To view an example of how your gift certificates will look click the Preview Certificate button Logo Image You can display your business logo or any other image in the upper left hand corner of your gift certificates To include a logo type the web address where the image is stored in the Logo Image field For best results the image should be 45 pixels high and 295 pixels wide If you leave the Logo Image field blank your gift certificates will contain the email address for Premier accounts or your business name for Business accounts Norte PayPal recommends using a logo image stored on a secure server https If you include a logo that is not stored on a secure server your customers may receive an error message about unsecured contents Preview Certificate The Preview Certificate button lets you review an example of your gift certificates during the creation process Click the Preview Certificate button and a pop up window opens to display the layout of your gift certificates based on your current selections Note Make sure all pop up blocker software on your computer is disabled to preview Merchant Gift Certificates Guide October 2009 11 ae Creating Gift Certificates Selecting an Image for Your Buy Gift Certificate Button FIGURE 2 1 Example of a Gift Certificate
3. as you create and publish Buy Gift Certificate buttons customers and visitors can begin purchasing and redeeming your gift certificates Merchant gift certificates can be redeemed only for merchandise or services that you sell online eBay Gift Certificates are sold on eBay com and can be redeemed only for auction items and merchandise sold on eBay Note Gift certficates that you create and sell by using Merchant Gift Certificates are not redeemable for your eBay listings Overview This guide contains the following chapters Chapter 2 Creating Gift Certificates learn how to create and publish Buy Gift Certificate buttons to sell personalized gift certificates for your website Chapter 3 The Checkout Experience with Merchant Gift Certificates learn about your customers experience when they purchase and redeem your gift certificates Chapter 4 Gift Certificate Activity amp Terms learn about merchant gift certificate sales and redemption activity in your account IMPORTANT Please review the PayPal User Agreement Privacy Policy and Terms and Conditions if you plan to sell merchant gift certificates Getting Started With Merchant Gift Certificates To begin offering merchant gift certificates from your website you will need e A PayPal Premier or Business account To sign up for a PayPal account go to https www paypal com and click the Sign Up link If you have a personal account c
4. they click the button that you are creating Shopping URL Enter enter the web address where your customers go to redeem their gift certificates For more information see Selecting Gift Certificate Details on page 9 Merchant Gift Certificates Guide October 2009 Creating Gift Certificates Customizing Your Buy Gift Certificate Buttons Create a style for your gift certificates Color Select this radio button and select a color from the dropdown menu PayPal displays your gift certificates with the color that you selected as a background Theme Select this radio button and select a theme from the dropdown menu PayPal displays your gift certificates with an etched background that corresponds to the theme you selected Logo Image URL Enter the URL for your own button image Click the Preview Certificate button at any time to view an example of how your gift certificates will look Disable pop up blocking software in your browser if the preview window does not open For more information see Selecting Gift Certificate Styles on page 10 Choose a button style for you button For more information see Selecting an Image for Your Buy Gift Certificate Button on page 12 Choose whether you want to encrypt your HTML code For more information see Security and Encryption for Buy Gift Certificate Buttons on page 13 Click Create Button Now to create the HTML code for y
5. when they click the Cancel button Return URL The web address where buyers are taken after they complete a transaction successfully Redemption Code A code of letters and numbers that uniquely identifies a gift certificate or other incentive Pending Balance The collateral balance in a PayPal account where gift certificate proceeds are held until the time of redemption Merchant Gift Certificates Guide June 2008 25 C 26 June 2008 Merchant Gift Certificates Guide
6. PayPal Merchant Gift Certificates Guide Last updated October 2009 PayPal Merchant Gift Certificates Guide Document Number 100008 en_US 200910 2009 PayPal Inc All rights reserved PayPal is a registered trademark of PayPal Inc The PayPal logo is a trademark of PayPal Inc Other trademarks and brands are the property of their respective owners The information in this document belongs to PayPal Inc It may not be used reproduced or disclosed without the written approval of PayPal Inc Copyright PayPal All rights reserved PayPal Europe S r l et Cie S C A Soci t en Commandite par Actions Registered office 22 24 Boulevard Royal L 2449 Luxembourg R C S Luxembourg B 118 349 Consumer advisory The PayPal payment service is regarded as a stored value facility under Singapore law As such it does not require the approval of the Monetary Authority of Singapore You are advised to read the terms and conditions carefully Notice of non liability PayPal Inc is providing the information in this document to you AS IS with all faults PayPal Inc makes no warranties of any kind whether express implied or statutory with respect to the information contained herein PayPal Inc assumes no liability for damages whether direct or indirect caused by errors or omissions or resulting from the use of this document or the information contained in this document or resulting from the application or use of the pro
7. ates as you want using different styles logos currencies and amounts For example you can create and sell combinations of denominations up to 1 000 00 USD Cancel and Return URLs for Buy Gift Certificate Buttons The Cancel URL lets you designate where you want your customers to go if they click the Cancel button during a gift certificate purchase If a Cancel URL is not included customers will be returned to their PayPal Account Overview Your Cancel URL webpage can be customized to display the benefits of purchasing gift certificates announce sales and specials or communicate whatever you want to your customers whenever they click the Cancel button Here s one example Are you sure you want to cancel your gift certificate purchase We have more than 1 000 items that your gift certificate recipient can select from The Return URL lets you designate a specific webpage to redirect your purchasers to after they have successfully completed a transaction Norte If you supplied a Return URL but not a Cancel URL your Cancel URL will default to your Return URL Co Branding the PayPal Payment Pages for Buy Gift Certificate Buttons Custom payment pages let you tailor the PayPal payment pages presented to buyers of gift certificates to match the style of your website Custom pages allow you to add logos and background colors edit headers and borders and apply primary page styles for your gift certificate purchase and redemption
8. cribes how to create Buy Gift Certificate buttons and HTML code for your website This chapter begins with quick setup instructions for creating basic Buy Gift Certificate buttons and publishing them on your website The remainder of this chapter describes various options for advanced Gift Certificate buttons such as specifying colors amounts and images Gift Certificate Creation Quick Setup IMPORTANT You must confirm the primary email address on your PayPal account before you attempt this procedure To create and publish a basic Buy Gift Certificate button 1 Log in to your PayPal account at https www paypal com The My Account Overview page appears 2 Click the Profile subtab The Profile Summary page opens 3 In the Financial Information column click Gifts and Discounts The Redemption Codes page opens 4 Click the Create link The Merchant Gift Certificates page opens 5 Enter the gift certificate details for your button Currency From the dropdown menu select the currency in which you want your gift certificate to be denominated The dropdown menu automatically selects the currency of your primary balance Amount Select the Set Range radio button to let customers select from of a fixed range of redemption values when they purchase gift certificates with the button that you are creating Select the Fixed radio button and enter the redemption value for gift certificates that customers purchase when
9. duct or service described herein PayPal Inc reserves the right to make changes to any information herein without further notice Contents Chapter 1 PayPal Merchant Gift Certificates 5 OVERVIGW sa ee He Een de Ere Gea Be A A ee Soe Bee 5 Getting Started With Merchant Gift Certificates 5 Revision History 4 8 888 6 Chapter 2 Creating Gift Certificates 7 Gift Certificate Creation Quick Setup 7 Customizing Your Buy Gift Certificate Buttons 8 Selecting Gift Certificate Details 9 GCUITONCY card PE aug du A NA NU Na a at ee G 9 AMOUNT 2225 6 a 4 LR in RU RU GARE SA ae e A 10 Shopping URL 10 Selecting Gift Certificate Styles 10 Color amp Theme 11 LOGO Image 2 spi 4 io pon it EU E ide pat 11 Preview Certificate 11 Selecting an Image for Your Buy Gift Certificate Button 12 Choosing PayPal Button Images 12 Using Your Own Button Image 12 Security and Encryption for Buy Gift Certificate Buttons 13 Editing Your HTML Code 13 Mini
10. egin with https Security and Encryption for Buy Gift Certificate Buttons PayPal employs industry leading encryption fraud prevention and buyer and seller protection policies to safeguard you and your customers By default PayPal encrypts your button code using the Secure Sockets Layer protocol at an encryption key length of 128 bits the highest level commercially available Encrypted code provides a higher level of security for your gift certificate transactions because it appears as meaningless continuous strings of letters characters and numbers If you have little or no experience with advanced HTML coding PayPal recommends that you encrypt your HTML code On the Merchant Gift Certificates page in the Button encryption section select the Yes radio button If you choose not to encrypt your button code review Editing Your HTML Code on page 13 for tips on edits that you can make to unencrypted code to suit your business needs Editing Your HTML Code Norte You can edit the HTML code for your Buy Gift Certificate button only if you choose not to encrypt the code during the creation process Editing your HTML code is not advisable unless you have advanced HTML skills or plan to work with a developer who does The following sections demonstrate how to set specific HTML variables for your Buy Gift Certificate button Minimum and Maximum Denominations for Buy Gift Certificate Buttons When you created your Buy G
11. em Code your PayPal account click Select Code Enter Code Redeem Code Talact Cote Learn mare about redemption code Shipping Information Specify a shipping address where your order will be shipped PayPal will provide the shipping address to the recipient Ship To 2211 N First St San Jose CA 95131 Confirmed w Add Address Continue Checkout The recipient is then transferred to your Place Order page for Express Checkout redemptions If you have integrated Website Payments Standard the recipient continues through the redemption flow to complete his payment on PayPal Once the recipient has completed his purchase he will receive an email notification of the payment NOTE See Chapter 4 Gift Certificate Activity amp Terms for information about how gift certificates are recorded in your Account History and Gift Certificate Activity Report June 2008 Merchant Gift Certificates Guide Gift Certificate Activity amp Terms After you set up and start selling gift certificates PayPal processes and records all your gift certificate purchases and redemptions automatically sends email receipts and payment notifications and stores every gift certificate transaction in your account This chapter provides an overview of your gift certificate activity including the processing of proceeds in your account You can also find information on gift certificate aging and limits requirements cancellations reversal
12. erchant Gift Certficates including gift certificate aging and liability account closures cancellations buyer complaints reversals and chargeback see the following URL https www paypal com us cgi bin webscr cmd xpt UserAgreement ua PolicyGiftCertificate outside 24 June 2008 Merchant Gift Certificates Guide Glossary Merchant Premier or Business account Any online business or seller offering customized Merchant Gift Certificates through PayPal for purchase and redemption on their website Also called Gift Certificate Sponsor Buyer Anyone who purchases a gift certificate from a merchant The buyer may or may not provide a recipient email address The buyer is not required to have a PayPal account in order to purchase a gift certificate Recipient Anyone who receives a gift certificate from a buyer An email is sent to the recipient explaining how to accept and redeem the gift certificate Gift Certificate Liability Merchant s outstanding balance of unredeemed gift certificates Unilateral Gift Certificate Recipient Gift certificate recipient who does not yet have a PayPal account Although this implies a new user it can also represent situations where a gift certificate is sent to an email alias that has not been registered by an existing PayPal user Shopping URL The web address on a merchant website where recipients go to redeem their gift certificates Cancel URL The web address where buyers are taken
13. ess accounts e Manually typing the Shopping URL into a web browser 20 June 2008 Merchant Gift Certificates Guide The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates FIGURE 3 3 Redemption Codes Page With Go Shopping Link Redemption Codes and sellers on tha web and aBay To start shopping now click Go Shopping Eam Bay Anything Points and purchase z Your Redemption Codes Original Redemption Code Description cosh balance GADKESWEXZCRZQWS eBay Gift 25 00 USD Certificate GKZPRUXOOVM AEFN eBay Gift 25 00 USD Certiticate Merchant Gift Certificate Options Sell gift certificates on your website Create a gift certificate now View your gift certificate activity Current cash Status Details Action balance 25 00USD Active Detsils Go Shoppinal 25 00 USD Active Details Go Shoppinal Gift Certificate Redemption Page Options Recipients can redeem gift certificates in several ways e Click a Buy Now button e Click any type of checkout button you have customized for your website including shopping cart buttons e Click a Purchase button or link in an email When recipients select an item to purchase using PayPal they are taken to the PayPal Checkout page How Gift Certificate Redemption Works The following steps outline how recipients of gift certificates redeem them when they pay for purchases when they use their gift certificates a
14. for a Business Account Your Business PayPal Gift Certificate To Customer name Amount 50 00 USD recipient email com Start Shopping Selecting an Image for Your Buy Gift Certificate Button When you select the image for your Buy Gift Certificate button you can choose a PayPal button image or enter a URL to your own button image FIGURE 2 2 Choosing an Image for Buy Gift Certificate Buttons 179x26 Select a radio button to choose a button image that is hosted by PayPal i i 1 I i 1 I 1 I i i I i 1 I i i i Need more choices Click the link to specify Use your own button image the URL or your own i button image Choosing PayPal Button Images PayPal offers a selection of ready made Buy Gift Certificate button images To choose a ready made button image select the radio button next to the image you want to use The image that you select is hosted by PayPal Using Your Own Button Image You can use your own image for your Buy Gift Certificate button To display your own image that you host on your website 12 October 2009 Merchant Gift Certificates Guide Creating Gift Certificates EEN Security and Encryption for Buy Gift Certificate Buttons 1 Click the Use your own button image link An additional radio button and text box appear 2 In the Button Image URL text box enter the URL of your button image If your image is hosted securely change the entry to b
15. he gift certificate to or if they plan to print and personally deliver it If a recipient s email address is indicated on a printed gift certificate it may be redeemed only by the owner of that email address If a gift certificate is sent to the wrong email address or is lost it can be canceled or refunded at no charge within 60 days of the purchase date The Checkout Experience When Redeeming Gift Certificates When a gift certificate is delivered to the recipient instructions are given on how to redeem the gift certificate Recipients must have a PayPal account or sign up for one in order to redeem their gift certificates This safeguard is intended to protect all parties involved FIGURE 3 2 Example of a PayPal Gift Certificate Your Business PayPal Gift Certificate To Customer name Amount 50 00 USD recipientidemail com Start Shopping Note Your gift certificate may or may not contain all the details depicted in Figure 3 2 Example of a PayPal Gift Certificate based on the choices you made during setup and the information provided by the buyer Accessing Your Website to Redeem a Gift Certificate Gift certificate recipients can access your website in several ways e Clicking the Start Shopping button in emailed gift certificates e Clicking the Go Shopping link on their Redemption Codes page See Figure 3 3 Redemption Codes Page With Go Shopping Link for an example of this page for Premier or Busin
16. ift Certificate button you selected an amount type for your gift certificates In addition you can set the minimum and maximum sale amounts for gift certificates in the HTML code for the Buy Gift Certificate button The sample below sets the minimum amount to 5 00 USD with the min_denom HTML variable and sets the maximum amount to 1 000 00 USD with the max_denom HTML variable lt form action https www paypal com cgi bin webscr method post gt lt input type hidden name cmd value _oe gift certificate gt Merchant Gift Certificates Guide October 2009 13 14 Creating Gift Certificates Editing Your HTML Code lt input type hidden name business value paypalguy maxxiecandys com gt lt input type hidden name no note value 1 gt lt input type hidden name currency code value USD gt lt input type hidden name min denom value 5 00 gt lt input type hidden name max denom value 1000 00 gt lt input type hidden name style color value BLU gt lt input type hidden name shopping url value http www maxxiecandys com gt lt input type image name submit border 0 src https www paypal com en US i btn btn gift LG gif alt PayPal The safer easier way to pay online lt img alt border 0 width 1 height 1 src https www paypal com en US i scr pixel gif gt lt form gt You can sell as many different types of gift certific
17. lick the Upgrade Account link on your Account Overview page e A website where you can copy and paste the HTML code for your Buy Gift Certificate button e About a half hour to create and publish the HTML code for your Buy Gift Certificate button For more information see Chapter 2 Creating Gift Certificates Merchant Gift Certificates Guide October 2009 EN PayPal Merchant Gift Certificates Revision History Revision History Revision history for PayPal Merchant Gift Certificates Guide TABLE 1 1 Revision History Date Description October 2009 Updated the list of supported currencies to include Brazialian Real Malaysian Ringgit Philippine Peso Taiwan New Dollar and Thai Baht See Currency on page 9 June 2007 Removed information about testing Buy Gift Certificate buttons in the PayPal Sandbox May 2007 Corrections to instructions for creating Buy Gift Certificate buttons with a tool on the PayPal website See Chapter 2 Creating Gift Certificates November 2007 Minor corrections August 2007 Updated procedure for creating Merchant Gift Certificates through the PaPal account profile See Gift Certificate Creation Quick Setup on page 7 Replaced logos and screen shots with new PayPal branding and navigation November 2006 Updated for current release March 2006 Update for version 4 0 6 October 2009 Merchant Gift Certificates Guide Creating Gift Certificates This chapter des
18. me Opbonal tor printed gift certticates Recipient s Email Address EE Opbonsl tor printed gift certticates Confirm Recipient s Email Address Personal Message opbonal Message limit is 200 characters Delivery Method Sand this gift certificate by email Email it on this date Today Bont this gift certificate I will deliver it myself For security reasons recipients may be required to provide a credit card or bank account to redeem thair gift certificate PayPal s Merchant Gift Certificates ara subjact to additional terms and conditions Buy Gif Cerificate with PayPal 3 Buyer clicks the Buy Gift Certificate with PayPal button 18 June 2008 Merchant Gift Certificates Guide The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Purchasing Gift Certificates 4 Buyer reviews the transaction details on the checkout page as depicted in Figure 3 1 Sample of the Send a Gift Certificate Page Buyer either logs in to PayPal with his account credentials or if buyer does not have a PayPal account clicks the Click Here button and provides payment information such as billing address and credit card information Johnson Getaways Inc Checkout PayPal is the authorized payment processor for Johnson Getaways To continue please enter the required information below carn more about PayPal Payment For Johnson Getaways Inc Gift Certificate Currency U S Dollar
19. mum and Maximum Denominations for Buy Gift Certificate Buttons 13 Cancel and Return URLs for Buy Gift Certificate Buttons 14 Branding the PayPal Payment Pages for Buy Gift Certificate Buttons 14 Language Encoding for Buy Gift Certificate Buttons 15 Chapter 3 The Checkout Experience with Merchant Gift Certificates 17 The Checkout Experience When Purchasing Gift Certificates 17 Recipient Email Terms 20 The Checkout Experience When Redeeming Gift Certificates 20 Accessing Your Website to Redeem a Gift Certificate 20 Gift Certificate Redemption Page Options 21 How Gift Certificate Redemption Works 21 Merchant Gift Certificates Guide October 2009 Fest Contents Chapter 4 Gift Certificate Activity amp Terms 23 Gift Certificate Activity Report A A a cp ete a 23 Viewing Gift Certificate Status 23 Gift Certificate Proceeds amp Limits 24 Gift Certificate Terms and Conditions 24 Glossary 20 4 October 2009 Merchant Gift Certificates Guide PayPal Merchant Gift Certificates PayPal Merchant Gift Certificates let you sell personalized gift certificates on you website As soon
20. ncies for payments and currency balances Australian Dollar Brazilian Real Norte This currency is supported as a payment currency and a currency balance for in country PayPal accounts only Canadian Dollar Czech Koruna Danish Krone Euro Hong Kong Dollar Hungarian Forint Israeli New Sheqel Japanese Yen Malaysian Ringgit NoTE This currency 1s supported as a payment currency and a currency balance for in country PayPal accounts only Mexican Peso New Zealand Dollar Norwegian Krone Philippine Peso Polish Zloty Pound Sterling Singapore Dollar Swedish Krona Swiss Franc Merchant Gift Certificates Guide October 2009 ae Creating Gift Certificates Selecting Gift Certificate Styles Amount e Taiwan New Dollar e Thai Baht e U S Dollar When your customers purchase a gift certificate from you in a different currency PayPal will either convert the gift certificate to your primary currency or ask you to open the balance in the currency in which the gift certificate is being purchased NoTE PayPal recommends informing your customers that when redeeming multiple gift certificates for a single purchase each gift certificate must be denominated in the same currency After selecting your gift certificate currency choose the amount you want your gift certificates to be sold for Gift certificates are available for sale in two amount types Set Amount and Fixed Amount The Set Amount option allows you t
21. not need PayPal accounts Recipients of gift certificates must have PayPal accounts or sign up for PayPal accounts at the time of redemption Read the following topics to learn more about the checkout experiences with gift certificates e The Checkout Experience When Purchasing Gift Certificates on page 17 e The Checkout Experience When Redeeming Gift Certificates on page 20 Note You can place links in emails and web pages and other business collateral to direct customers to your gift certificate purchase and redemption pages The Checkout Experience When Purchasing Gift Certificates Norte This topic describes the normal experience for buyers who purchase gifit certifcates from your website Some buyers have different experiences based on account balance status or settings Here are the steps a buyer takes when purchasing a gift certificate 1 Buyer clicks your Buy Gift Certificate button 2 Buyer enters his details in the form fields as shown below Merchant Gift Certificates Guide June 2008 17 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Purchasing Gift Certificates FIGURE 3 1 Sample of the Send a Gift Certificate Page Trent s Toys Secure Transaction Ej Send a Gift Certificate Provide the information below to send or print a gift certificate redeemable with Trent s Toys view sample gift certificate sender s Name AA Amount 36 00 USD Recipient s Na
22. o sell gift certificates in preset denominations for a given currency For example the denominations for USD are 5 00 10 00 25 00 100 00 up to 1 000 00 The gift certificate purchaser will choose the desired denomination from a drop down menu The Fixed Amount option allows you to sell gift certificates for one specified amount such as 49 95 USD or 20 00 USD NOTE A monthly purchase limit for gift certificates equal to 500 00 USD calculated using PayPal current exchange rates may apply to some PayPal members Shopping URL Your Shopping URL is the web address where you want your gift certificate recipients to go to redeem their gift certificates PayPal recommends using a short and memorable Shopping URL to make redemption for your customers easier and more user friendly See Gift Certificate Creation Quick Setup on page 7 for more information Selecting Gift Certificate Styles 10 This section shows how to apply a color or theme and a custom logo image to your gift certificates October 2009 Merchant Gift Certificates Guide Creating Gift Certificates Selecting Gift Certificate Styles Color amp Theme You can choose either a color or a theme for your gift certificates If you do not specify a color or theme your gift certificates will have blue background To choose color instead of a theme select the Color radio button and then select Blue Orange Green or Purple from the dropdown menu
23. our Buy Gift Certificate button The Add a Gift Certificate button to your website page opens 10 Copy and paste the HTML code to your website If you choose not to encrypt your button HTML code will also be generated for use in emails To learn about advanced Buy Gift Certificate buttons see Customizing Your Buy Gift Certificate Buttons on page 8 Customizing Your Buy Gift Certificate Buttons The following topics show how to customize your Buy Gift Certificate buttons with special HTML variables in the HTML button code Selecting Gift Certificate Details on page 9 Selecting Gift Certificate Styles on page 10 Selecting an Image for Your Buy Gift Certificate Button on page 12 Security and Encryption for Buy Gift Certificate Buttons on page 13 Editing Your HTML Code on page 13 October 2009 Merchant Gift Certificates Guide Creating Gift Certificates Selecting Gift Certificate Details Selecting Gift Certificate Details This section shows how you can set gift certificate details currency amount and shopping URL Currency Select the drop down menu on the gift certificate creation page to specify the currency your gift certificates will be sold in If you do not make a choice the default setting will be the primary currency for the account If for example the primary currency is Euros for a U S account gift certificates will default to Euros PayPal supports the following curre
24. pages You set up custom payment pages through settings in your account profile For more information on co branding the PayPal payment pages see the Merchant Setup and Administration Guide October 2009 Merchant Gift Certificates Guide Creating Gift Certificates EN Editing Your HTML Code Language Encoding for Buy Gift Certificate Buttons Websites that use PayPal in different parts of the world work with different languages and different character encoding schemes PayPal refers collectively to these differences as language encoding You can specify the language and character encoding of the HTML code for Buy Gift Certificate buttons in the following ways e Forall of your Buy Gift Certificates buttons use the Language Encoding settings in your account profile e For individual Buy Gift Certificate buttons use the charset HTML variable in the HTML button code For more information on language encoding see the Merchant Setup and Administration Guide Merchant Gift Certificates Guide October 2009 15 Creating Gift Certificates Editing Your HTML Code 16 October 2009 Merchant Gift Certificates Guide The Checkout Experience with Merchant Gift Certificates This chapter describes the checkout experience for buyers who purchase gift certificates from your website and the checkout experience for recipients who redeem your gift certificates for online purchases made from your website Buyers of gift certificates do
25. s and buyer complaints You will also learn tips and techniques that can help improve your overall gift certificate sales and customer satisfaction Gift Certificate Activity Report You can view the status of your gift certificate sales and redemptions in your Account Overview Downloadable History Log and Gift Certificate Activity Report The Gift Certificate Activity Report provides a comprehensive accounting of your gift certificate purchases and redemptions for easy tracking and faster reconciliation FIGURE 4 1 Sample of a Gift Certificate Activity Report Gift Certificate Activity Report Gift Certificate Report Help This page offers a quick view of your gift certificate sales and redemptions For a more detailed accounting go to your Download History page All Gift Certificate Activity Currency Volume Sold Unredeemed Certificates U S Dollars 5 00 USD 5 00 USD Viewing Gift Certificate Status To view your gift certificate activity click the Gift Certificates and Reward Vouchers link in any PayPal webpage Next from the Redemption Codes page click the View your gift certificate activity link Note If you use the Downloadable History Log you can select a filter to display only gift certificate transactions for specified dates Merchant Gift Certificates Guide June 2008 23 A Gift Certificate Activity amp Terms Gift Certificate Proceeds amp Limits Gift Certificate Proceeds amp
26. s El Amount 25 00 USD Sender s Name Recipient s Name Recipient s Email Address Personal Message Delivery Method Mary Lowell John Smith johnsmith1234 netnetnet com Happy Birthday To be emailed today The reapient s email address must be correct in order to redeem the gift certificate If you need to make changes to any of the information above click Edit sa If you do not currently have a PayPal account _ CkkHere PayPal Login If you already have a PayPal account enter your log in details below Email Address Fora o amily PayPal Password Continue Buyer clicks Continue Buyer approves a funding source and clicks Pay to submit his gift certificate purchase Buyer is directed to the You Made a Payment page Buyer has the option to purchase another gift certificate or click the Done button If you do not specify a Return URL the buyer is returned to his Account Overview page To learn more about designating what webpages your customers are directed to when canceling or completing a purchase see Cancel and Return URLs for Buy Gift Certificate Buttons on page 14 Merchant Gift Certificates Guide June 2008 19 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates Recipient Email Terms You may want to inform potential gift certificate buyers not to include a recipient email address if they are not sure who they will give t
27. s the primary funding source 1 Recipient verifies the payment details on the Review Your PayPal Information page 2 Recipient selects a gift certificate by clicking the Select Code button or by entering a redemption code in the field provided 3 Recipient selects or adds a confirmed shipping address 4 Recipient clicks Continue Checkout Merchant Gift Certificates Guide June 2008 21 22 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates FIGURE 3 4 Review Page With Redemption Code Options The Professional s Source Satisfying customers since 1973 EXT 800 294 9336 212 502 6237 Review Your PayPal Information Secure Transaction i Verify the information below and click the Continue Checkout button You will be redirected to B amp H Photo website Your payment is not made until you complete your order with B amp H Photo Learn more Pay To B amp H Photo Payment For B amp H Photo Transaction Gift Certificate G2HUKSHF34GDK Balance 5 00 USD Remove G40F 2SKSHIOSW Balance 10 00 USD Remove Source of Funds If your Gift Certificate doesn t cover your total amount the following funding source will be used Instant Transfer Wells Fargo XXXXXX6662 Back Up Funding Source American Express XXXX XXXXKX X5961 EX More Funding Options Gift Certificates or Coupons To use gift certificates that are already stored in Enter a redemption code and click Rede
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