Amazon WebStore by 3.5.1 User's Manual
Contents
1. WebStore by Amazon 3 5 1 Merchant Manual 11 Managing Your WebStore Managing your storefronts encompasses a number of tasks e Managing your catalog e Managing the display of your WebStore e Driving traffic to your WebStore e Updating your company s contact information e Publishing your WebStore after updates e Updating your domain when needed Managing your categories About Category Manager CategoryManager lets you create and manage your own category structure as well as organize products within categories Your category structure provides the basic means of navigation for visitors to your storefront A logical category structures helps visitors quickly locate the products they want Uploading Your Product Information Before setting up your catalog you need to upload products to Amazon com The information you upload includes pricing and inventory data Seller Central provides a number of tools to help you complete the task of uploading products Please see Manage My Inventory in Seller Central Help for more information Using Category Manager Category Manager allows you to create a category structure and organize your products within the categories Category Manager includes two tabs e Step One create and customize your category structure You can add delete move rename and sort categories e Step Two assign your products to categories You can add or remove products from categories search for product2. 8 Click Save Editing existing content Use widgets to edit existing content A common editing task for example is to update the company s contact information 1 In the Templates panel of Template Manager click Merchant to display the merchant pages 2 Select Contact Us The Contact Us page template appears 3 Click the area in the template that contains the information you want to edit In this example click By Mail to edit the address The widget used to generate the content opens the HTML widget for this example 4 Edit the mail address in the Editor portion of the widget 5 Click Save 6 Publish the store to make the updates visible to customers Adding new pages You can add new pages to your WebStore as necessary New pages are created from page templates in your chosen theme Typically you ll only need to add category and content pages 1 Choose New Page from the File menu 2 Enter a name for the new page in the Page Name field 3 Choose the type of page you want to create category content merchant or product WebStore by Amazon 3 5 1 Merchant Manual 29 4 Click the Add Page button WebStore by Amazon adds the page to the location selected in Step 3 5 After adding the page you must link it to your menu bars for it to be accessible to customers Publishing Your WebStore When you are ready for the public to access your site you will publish your site Publishing your site makes all of the
3. If your domain registrar is not one of those listed above follow these general instructions 1 Login to your account on your registrar s Web site and go to the account management console 2 Select the domain s you want to change 3 Locate the appropriate section of the account management console for advanced DNS settings 4 Delete all existing A records that point to your main domain and Do not delete A records for subdomains such as mail domainname com 5 Create two new A records that point your domain mydomain com to 207 171 166 53 and 72 21 206 30 6 Create a CNAME record that points the subdomain www for your domain to storefront amazon com 7 Log in to Seller Central navigate to the Store Management tools and then click the Publish Site link Next Steps Customize and Market Your WebStore Now that you have your initial site created you re ready to customize it and market it There are several tools available to help you manage and update your site s For more information click the links below Baie Assign products to your WebStore categories and add P a category Tempiaiwivianagement Choose the layout template and global color preferences Pane Maraga Manage your traffic driving tools and market your site Store Settings Manage item content preferences Publish Store Publish a WebStore to your preview or public domain Change Domain Name Change the domain name URL of your live WebStore
4. The Image Widget lets you select images for display link an image to another page in your store and enter alternate text You can also upload images to the Image Library 1 In Template Manager select the page template you want to work with 2 Click the frame where you want to add an image 3 When the Widget Configuration window appears select Image from the Choose Widget menu If Image doesn t appear as a choice you cannot add images to the selected frame 4 Specify an image to work with e To use an image in your library or to upload an image to the library click the Open button Click the Select button to specify an image or click the Upload an Image button After you upload an image you can select it e To use an image at a remote URL select the Image URL radio button and then enter the URL for the remote image 5 If desired click the Links button to link the image to another page in your site Choose the type of target page from the Please choose a page to link menu A window appears listing all pages of the specified type Select the page you want to link to and then click Next 6 Enter your alternate text in the Alt Tag field Alternate text appears when viewers mouse over the image and in browsers that don t display images 7 Click Save To use the HTML widget The HTML Widget lets you add customized HTML to your store You can use either the What You See Is What You Get or WYSIWYG editor or the Custo
5. 2 Click the frame where you want to add featured products 3 When the Widget Configuration window appears select Product from the Choose Widget menu If Product doesn t appear as a choice you cannot add a Product Widget to the frame Select another frame Enter a Feature Label and then choose its size The label appears at the top of the frame WebStore by Amazon 3 5 1 Merchant Manual 28 5 Choose the number of Columns to split the frame into and the alignment of text within columns 6 Inthe Featured Product Widget Properties section check the product properties you want to include Some properties such as Product Image require you to make additional choices 7 Choose the means of locating products using the Product Definition menu e Best Seller identifies the best selling products based on the Amazon sales rank For this option you must also choose the Maximum Number of Best Sellers and the Source to retrieve them from the entire catalog or a category e Note If you want to manually create a Best Sellers listing choose ASIN as the Product Definition and enter Best Sellers in the Feature Label field e Recently Viewed locates recently viewed products For this option you must also specify the Maximum Number of Recently Viewed items e ASIN specifies an individual product You can specify additional ASINs by clicking the Add A Product button If you don t know the product ASIN you can search for it using keywords
6. After you have selected the categories you want click Apply Products Currently Selected BOOOGASKI6 BOOOGFIYYS BOODIBR3AG 1 Click the checkbox next to the product s 2 Click the Remove from Category button The Remove from Category window opens 3 Click the Apply button to remove the products from the category Note Products are not removed from your inventory just from the category WebStore by Amazon 3 5 1 Merchant Manual Add Remove Association Remove Association Remove Checked Products Click on the categories in the left panel to remove your product s below Then click Apply Apparel gt Specialty Stores Brands Jewelry amp Watches Remove Association The ASIN s that will be removed from the chosen categories are BOOOFVXMVS BOOOFS3G04 B0007PB926 To add a product name Product names are displayed under the Product Name column on each tab If a product name is blank you have not uploaded any name information for the product To upload a product name please see in Seller Central Help All Products MACERA iets Gleet Show 10 Products per page My WebStore Apparel Specialty Stores Viewing Products 1 to 10 of 134 Refresh D SKU ASIN Product Name Category D1773007E6 BOOOFYXMVS Jeanne Wrap Dress in Black Multiple 04696108T6 BODOGAAKI6 Jewel Wrap Dress in Chocolate Black Charcoal or Mulberry Multiple Using Excel to manage products If you re experienced w
7. address for the computer that hosts the Amazon Web site Rather than remember a numeric IP address Web viewers need only remember a simple name When a viewer enters a domain name the corresponding IP address is retrieved from a central registry of domain names Note You use Domain Registrars such as GoDaddy com NetworkSolutions com and Enom com to purchase a domain name and then link it to the corresponding IP address After creating your WebStore you must configure your domain name and then pus your store to make it available to customers WebStore by Amazon 3 5 1 Merchant Manual 9 v A Configuring your Domain To configure your domain name you need to complete two tasks e Change your domain name in Amazon Services Seller Central e Customize settings with your domain registrar To Change Your Domain Name on Seller Central 1 On the Seller Central WebStore Management page click the Manage button next to the storefront you want to change The Store Management page opens 2 Click the Change Domain Name link The Change Domain Name page opens In the white text box type your domain name For example myapparel com 4 In the yellow text box type a sub domain if you re only running your WebStore as a subdomain For example shop is the sub domain in shop myapparel com aa Please note Leave the sub domain field blank if you do not want to create a sub domain Also you should not enter t
8. font weight bolder font size smaller padding 6px 3px border top 0 border bottom 0 background color FOFOFO background image url images top_nav_off gif background repeat repeat x Make Top Navigation Buttons Three Dimensional WebStore by Amazon 3 5 1 Merchant Manual 37 The hover pseudo class controls the behavior of a link on mouse roll over this CSS swaps out the button background with another image to give it a push button look a topNav hover color 000000 background color FO9DDDF background image url images top_nav_on gif background repeat repeat x Remove Date from the Top Navigation Hide the date to make room for more navigation links in the top navigation bar date display none leftnav Customize the Left Navigation Set the font color for the left navigation links a leftNav link a leftNav visited color 213184 y Add a Button Background to the Top Navigation Similar to a topNav see above this CSS class adds a button background image In this case it is a non tiling image a leftNav display block color 213184 font family Verdana Arial font weight normal font size 10px border bottom 0 background color DEDEDE width 166px height 18px margin bottom 1px background image url images left_nav_off gif background repeat no repeat background position left top padding top 3px padding right 4px padding bottom Opx padding left 12px text decor
9. gp homepage html Tools that manage your WebStore by Amazon site are available only if you have selected one of your storefronts in the storefront drop down box The following is a table of the tabs in Seller Central and the tasks you can complete on each Tab Tool Tasks Inventory Search view edit or remove your products for sale Orders Search and view a list of current orders and view details on individual orders Issue refunds from the order details page Store Design Manage categories web design and layout use Traffic Manager Statistics on sales refunds customer feedback and A to Z Guarantee claims Settings Change the name email address or password associated with your Amazon com account About Setup Methods You can choose between two methods of creating your store 1 Click Store Setup You specify a theme or template to use a color and your store s logo and WebStore automatically creates your store After store setup is complete you can customize it for more impact Setup Wizard The Setup Wizard walks you through six steps to create your store After store setup is complete you can customize it for more impact Using 1 Click Store Setup To setup your WebStore using 1 Click Store Setup 1 Log on to Seller Central You ll see a different screen depending on your account WebStore by Amazon 3 5 1 Merchant Manual 3 a If you re new to WebStore you see the WebStore Agreement wh
10. in search results and at the top bar of Web browsers The template list shows the templates you have available Selecting a template will display that template in the template window It will also display the page attributes of that template in the page attributes window Tewg stes NO Pepe Selected Weeder sepe s vun mers em nee weabeu Page Attributes ma Nm Each theme includes a number of standard page templates Home Page this is the default page displayed when merchants navigate to http www yourdomain com Category Page this page is displayed when a visitor selects one of your categories You customize how many products you want displayed on this page Product Page displays the details of a particular product when a visitor clicks on one of your products Search Page defines how search results are displayed on your site Cart defines how the shopping cart page is displayed Order Confirmation Page the page that is displayed when a customer completes placing an order Order Conformation E mail the e mail that is sent to the customer confirming their order Order Status page that provides customers information about their orders Order History page that provides customers information about their past orders My Account this is the page that allows your customers to access their Amazon Global Account including their order status and order history Content pages these are special pages that ar
11. lines and date at the top of every page Add Flash to Your WebStore Embedding flash can be done using the following steps 1 Upload your ShockWave Flash Player file into the image library using an image widget Create a JavaScript file that will embed your object tag similar to this document write lt object classid clsid d27cdb6e ae6d 11cf 96b8 444553540000 codebase http fpdownload macromedia com pub shockwave cabs flash s wflash cab version 8 0 0 0 width 389 height 245 id home align middle gt lt param name allowScriptAccess value SameDomain gt lt param name movie value images home swf gt lt param name quality value high gt lt param name bgcolor value ffffff gt lt embed src images home swf quality high bgcolor ffffff width 389 height 245 name home align middle allowScriptAccess sameDomain type application x shockwave flash pluginspage http www macromedia com go getflashplayer gt lt object gt 2 The object tag above is replaced with the object tag in the HTML source of the HTML file generated by Flash during publishing 3 Save the JavaScript file as activate js and upload to your image library 4 Create an HTML widget on your page where you would like the flash to appear and then paste the following HTML into the Custom Script window WebStore by Amazon 3 5 1 Merchant Manual 34 lt table align center width 100 border 0 cellspacing 0 cell
12. option gt lt select gt lt Features Select Box gt lt b gt Features lt b gt lt select name features class Menu gt lt option value gt lt option gt lt option value Chronograph gt CHRONOGRAPH lt option gt lt option value Quartz gt QUARTZ lt option gt lt option value Automatic gt AUTOMATIC lt option gt lt option value Manual gt MANUAL lt option gt lt option value Alarm gt ALARM lt option gt lt option value Titanium gt TITANIUM lt option gt lt option value Gold gt CONTAINS GOLD lt option gt lt option value Diamonds gt CONTAINS DIAMONDS lt option gt lt option value Digital gt DIGITAL lt option gt lt option value Leather gt LEATHER STRAPS lt option gt lt option value Rubber gt RUBBER STRAPS lt option gt lt select gt lt Keywords Field gt lt b gt Keywords lt b gt optional lt input name terms type text class menu value gt lt Submit Button gt lt button value Search type button onClick compileSearch document advSearchForm class btn gt Search lt button gt lt form gt WebStore by Amazon 3 5 1 Merchant Manual 36 Code Snippet Library There are several options to add a new look or functionality to your WebStore The following code snippets can be used to customize your WebStore Please follow the inline documentation Add a Repeating Background Image lt style type text css gt lt Add a vertical repeat
13. own layout To create and insert a custom WebStore layout you need to override the existing cascading style sheet CSS for the theme you ve chosen in the setup wizard Embed a New Cascading Style Sheet CSS controls formatting such as font color and size and background colors and images The following are instructions on how to insert a customized CSS onto your site Download the Default Style Sheet e Download the default style sheet and view the source of any page on your store front Click view gt source in your browser to view the source code e Inthe source code you will find a line like this lt link href themes natural variations sky styles natural css rel stylesheet type text css gt e Paste the href path into your browser after your site URL For example http www yoursite com themes natural variations sky styles natural css Save the CSS file to your computer by clicking File gt Save As gt Web Page Complete e After the CSS file is saved you can view styles associated with particular site elements and customize those elements by overriding the existing style sheet Override the Existing Style Sheet The following is an example of overriding the default CSS is the top navigation link bar In the Template Manager tool create a top link bar using the link bar widget Paste the following CSS into the topmost red global widget holder Pasting into the global widget holder applies the styles across the entire
14. 2 3 PO Oy 9 10 In Template Manager select the page template you want to work with Click the frame where you want to add a menu bar When the Widget Configuration window appears select Menu Bar from the Choose Widget menu If Menu Bar doesn t appear as a choice you cannot add HTML content to the frame Select another frame Choose an Orientation Choose the text Alignment for menu bar links Click the New Link button to add the first link in the menu bar Enter a Link Label and then click the Links button Choose a page type in your site to link to from the pull down menu and then click next If you choose a page type with multiple pages you ll be prompted to narrow your choice Repeat Steps 6 8 to add the rest of your links Click Save WebStore by Amazon 3 5 1 Merchant Manual 27 To use the Category widget The Category Widget lets you create a link to one or more categories For each specified category the widget frame displays a random product from that category and can include the product image description and a customized label When a visitor clicks the frame they re taken to the category page 1 In Template Manager select the page template you want to work with 2 Click the frame where you want to add a category widget 3 When the Widget Configuration window appears select Category from the Choose Widget menu If Category doesn t appear as a choice you cannot add a Category Widget
15. Action column 3 Edit the Category column as necessary To indicate a parent child relationship use the gt sign For example Backpacks gt Daypacks 4 Save the file ae To upload Excel files After you edit your downloaded Excel file you upload it using the Excel Upload tab 1 Click the Excel Upload tab 2 Select to either Update Current Catalog or to Delete and Replace Current Catalog If you downloaded the Excel file from a tab other than Excel Upload you should select Update Current Catalog 3 Click Browse locate the file you edited then click Submit WebStore by Amazon 3 5 1 Merchant Manual 22 Managing the Display of Your WebStore WebStore creates your storefront using themes a collection of page templates After creating your WebStore you can customize its look and feel using Template Manager About Themes WebStore by Amazon offers different themes or site templates that you can use to build your store Each theme contains a collection of site pages such as product and category pages used to create your store After creating your store you can further customize it using the Template Manager You can choose from the following themes Natural Based on a large center image layout with a horizontal menu bar Natural includes the following features e Large amounts of open whitespace for a clean look e You can place a homepage element spanning the center column for visual impact e For pages wit
16. Royal Multi DI773001V6JEACA BOOOHJAOCG Jeanne Wrap Dress in Block 54 Camel or Block 54 White To add products to a category After you have created your category structure in Step 1 you are ready to add products Category Manager automatically searches for and displays all the products you have uploaded to Seller Central Products must be assigned to categories so your customers can view them on your WebStore 1 2 3 Click the checkbox next to the product s Click the Add to Category button The Add to Category window opens Click a category to select it You can select multiple categories by clicking each category you want to select Click Apply The product s are added to the selected category s Keep in mind that your category tree to the right represents how your customers will navigate through your store WebStore by Amazon 3 5 1 Merchant Manual 19 Add Remove Association Assign Products to Categories My WebStore Apparel Specialty s Brands Jewelry amp Watches Select a Category To remove products from a category To Assign Products to a Category Click on a category under My Webstore in the left pane to assign the selected product s to that category Products selected are displayed below When a category is selected it is highlighted For example You can add products to multiple categories Click on any category to select it Click on the category again to clear the selection
17. WebStore jewelry Step 1 Create Your Categories Step 2 Add Products to Your Categories Step 1 Create Your Categories jewelrywomen Adding Your First Category jewelrymen To arrange categories Adding Addtional Categories myapparel Move a Category apparelboys apparelgiris Rename a Categor gory RENAME CATEGORY CHOVE CATEGORY CADO NEW CATEGORY DELETE CATEGORY Delete a Category Sorting Your Categories Step 2 Add Products to Your Categories To sort your categories You can alphabetically sort categories and subcategories using the sort feature Sorting is useful if you have a large number of subcategories and would like to organize them for easier viewing Click the category that contains the subcategories you want to sort Right click the category A right click menu appears Select Sort A gt Z or Sort Z gt A from the menu A dialog opens Confirm you want to sort the categories and then click OK The categories are sorted according to the criteria you selected alae ale Managing products within categories The Step 2 tab lets you manage products This tab includes additional tabs you use to add remove view and search for products There s also an Excel tab that lets you use Microsoft Excel to manage products Managing products typically involves locating the products to work with and then adding them to or removing them from categories Locating products The Step 2 tab includes five add
18. WebStore by amazon wee an Amazon Services Product WebStore by Amazon 3 5 1 Merchant Manual INTRODUCTION TO WEBSTORE BY AMAZON 1 DT Overview 1 ee WebStore Amazon and Your Products on Amazon com 1 Getting Started 1 Registering for WebStore by Amazon 1 hat is a Storefront 2 SETTING UP YOUR WEBSTORE 3 ccc Loo E About Setup Methods 3 E m 1 Click Store a 3 Using the Setup Wizard 4 9 Step 4 Choosing a Layout Using Theme Manager Step 5 Review and Edit Theme Step 6 Publish Your WebStore Configuring your Domain 9 Next Steps Customize and Market Your WebStore 11 MANAGING YOUR WEBSTORE 12 ami 12 WebStore by Amazon 3 5 1 Merchant Manual ii Managing products within categories 15 23 Managing the Display of Your WebStore z 30 Adding new pages B Your WebStore Marketing your WebStore 31 Advanced Customizations Tips and Tricks 33 sing Tips and Tricks 3 3 40 ode Snippet Library Monitoring Your WebStore Performance WebStore by Amazon 3 5 1 Merchant Manual iii Introduction to WebStore by Amazon Overview WebStore by Amazon lets you create an independent WebStore to sell products using pre existing inventory information from Amazon com Your WebStore becomes your storefront on the Internet Your storefront branded with your logo and colors displays just the products you sell Customers can add products to their shopping car
19. ation none Make Left Navigation Buttons Three Dimensional Similar to a topNav see above the hover class adds a push button effect to the left navigation links a leftNav hover color 000000 background image url images left_nav_on gif background repeat no repeat background position left top background color F3BFC4 Set the Height of the Grey Bar Set the greyBar height to 0 greyBar height Opx Hide Lines on Your WebStore Layout Hide line class elements on your WebStore line display none Add a Repeating Background Image to the lightGrey Bar Add a repeating background image to the lightGreyBar class lightGreyBar lightGreyBarW background image url images crumbpast_bg gif background repeat repeat x background color E5E5E5 Change colorBar Elements WebStore by Amazon 3 5 1 Merchant Manual 38 Change the appearance of colorBar elements colorBar height 22px background color 9C1310 background image url images red_bg gif background repeat repeat x Hide Border for All Images on the WebStore Hide the border on all images This is important for images in Custom Script widgets that have a href links associated with them img border 0 Customize Fonts for Product Titles Set font properties of product title links a homeProductTitle a homeProductTitle link a homeProductTitle visited a homeProductTitle hover color 333 font size medium font wei
20. changes site setup or last publish available to the public Depending on the size of your catalog publishing might take a while up to 15 minutes for a catalog of 10 000 products A progress bar will be displayed to show you the status of the publishing process During the Setup Process you can publish your site as the last step in your process If you choose not to publish there you can publish from the Store Design tab When publishing is complete you will receive a confirmation message and will be able to go back to the Store Manager WebStore by Amazon 3 5 1 Merchant Manual 30 Marketing your WebStore Congratulations You now have a live Web site The next question you are no doubt wondering how do I get visitors to my site WebStore by Amazon has the answers Froogle Froogle is a shopping directly by Google It s free to upload products to Froogle and WebStore by Amazon customers have reported great success in driving traffic to their site through Froogle WebStore by Amazon will automatically create a Froogle file that you can upload to Froogle Simply request a feed check back in 24 hours then upload the file to Froogle For more details on how Froogle works see http www froogle com Constant Contact If you have a Constant Contact account you can add your Constant Contact HTML code to your templates that allow your visitors and customers to sign up for your mailing lists For more information on Constant Con
21. e used to provide information to your visitors such as Privacy Policies Shipping Returns etc You can create as many Content pages as you wish and you can link to them through the Menu Bar Widget WebStore by Amazon 3 5 1 Merchant Manual 24 Setting Site Properties Site properties affect all pages in your WebStore You can specify site properties as follows 1 6 7 Choose Site Wide Properties from the Settings menu On the General tab choose a Text Font Schema and then enter your color preferences Text Font Schema specifies the font to use for WebStore In general common fonts such as Arial Verdana and Times New Roman work best Site Color Schema specifies the color used in your store s CSS cascading style sheet This setting which affects CSS styled content i e it affects text but not images overrides the color you chose when creating your WebStore For example if you chose purple when creating your store and then change the Site Color Schema to green headers and other CSS styled text will display in green while images such as buttons appear in the original color purple Left Nav Hover specifies the color that appears when you mouse over the left navigation bar Click the Head Tags tab and add any custom head tags you require For more information on using tags see e de e Click Save Setting Page Properties Page properties are specific to each page of your WebStore Set page propertie
22. el Upload SSeS Search All Products i CO Amazon aa Catalog Product Look Search lin To View All products Click the All Products tab All the products you have uploaded to Amazon com are displayed WebStore by Amazon 3 5 1 Merchant Manual 16 O Category Manager Step 1 Create Your Categories Step 2 Add Products to Your Categories Show 10 Products per page JTE Unassigned Products Category Ricks Category Search Excel Upload Viewing Products 1 to 10 of 21 Export to Excel Refresh Remove from category Add to category Page 1 2 3 D vat SKU ASIN Product Name Category 1054 BOOOGFBAKS Spalding 62 827 AFL Composite Football Ricks Category 1070 BOOOGFIDOM Baden Flame Soccer Ball Flame 1011 BOOOGFBAIO Multicolor Basketballs Official Size EA 1004 BOOOGFBAHS Wilson Evolution Mens Indoor Basketball EA Rawlings 300 Big Stick Gold Ring Youth Wood Baseball 1026 BOOOGFBAIK Bat 1041 BOOOGFIDNU Prince More Attack MP 920 Tennis Racquet 1046 BOOOGFIDOE Wilson Energy 0 S Tennis Racquet CA 009591 BOOOH7LTR4 Toddler Blue Cheerleader Costume CA 009606 BOOOH7LTRE Toddler Cutie Witch Costume 1064 BOOOGFIDO2 DIADORA SANTOS BALL oO O oO E O O a O O O Remove from category Add to category Page 1 2 13 G amp G To Change the number of products displayed per tab Click the Show 10 Products per page drop down box to select the number of products to displa
23. en you first sign in Read the agreement and accept its terms to proceed to the Store Creation page b If you re a returning user click the Store Design tab and then click the Create a New Store button 2 Inthe 1 Click Store Setup section on the left select a set of templates to use for our store from the Theme menu For specific information on each Theme see About Themed later in this document 3 Select a color for your store from the Color menu 4 Select the content to use for your logo c Image To specify an image click the Browse button to locate the image you want to use d Merchant name Enter your merchant name as you want it to appear WebStore creates a logo using your merchant name 5 Click the Build my store using 1 Click Store Setup button Using the Setup Wizard To setup your WebStore using the Setup Wizard complete the following six steps Step 1 Enter Company Information The first page of the wizard allows you to enter information about your company This page automatically fills in the fields you completed on the WebStore by Amazon agreement page Review your company information carefully Information you enter will be visible to your customers and is used in the copyright information displayed in the footer on the bottom of each page in your store Enter the exact name you want displayed in the footer Please Note After you create your WebStore you must edit the Contact Us page to specify other contact i
24. erms and Conditions Agreement Once you accept the WebStore by Amazon Terms and Conditions and provide the required information you can create your storefront and begin selling on the Internet and taking your first orders within minutes What is a Storefront Your Storefront is the public Web site that consumers visit through your domain name or URL Your storefront holds your product catalog provides shoppers the ability to search and browse merchandise and allows shoppers to purchase your products online Amazon provides all the technology for your storefront you simply have to configure it WebStore by Amazon allows you to have as many storefronts as you like as long as each has a unique domain name associated with it Each individual storefront allows you to present a unique look and feel and a customized product catalog to your customers Why would want multiple storefronts Storefronts allow you to customize sites to a specific market segment or customer For example if you sell jewelry and apparel you can have one storefront that sells jewelry one that sells apparel and one that sells both You can also tailor storefronts along themes like clearance back to school or free shipping WebStore by Amazon 3 5 1 Merchant Manual 2 Setting Up Your WebStore Overview WebStore by Amazon provides a suite of tools to setup and maintain your WebStore Access these tools through Seller Central https sellercentral amazon com
25. for customers to view and purchase a product it must be associated with at least one category Products not associated with a category are called unassigned products Category Manager allows you to search for products that are unassigned and put them into one or more categories 1 Click the Unassigned Products tab 2 Click the Create New Unassigned Products Report button The status bar displays as your report is created All products not assigned to a category are displayed 4 To assign the products to a category complete the topics in a oe After you have assigned products to a category click the Create New Unassigned Products Report button again to refresh your report WebStore by Amazon 3 5 1 Merchant Manual 18 Category Apparel Search To create a list of unassigned products click the Create Unassigned Products Report button Unassigned products are not yet assigned to a category Depending upon the size of your catalog this process may take several minutes You can navigate to other tabs and return to view the report when it is finished After you have assigned product s to a category click the Create New Unassigned Products Report button The products you have assigned no longer appear This report was created on October 31 20 Viewing Products 1 to 10 of 24 Page 11212 22 SKU ASIN Product Name S305275L6 BOOOGARMWW Long Luce Jacket in Black amp White 5588004L6 BOOOGARSNO Faye Top in Bandana
26. ght bolder gt lt style gt WebStore by Amazon 3 5 1 Merchant Manual 39 Monitoring Your WebStore Performance There are two primary areas you ll want to monitor performance of your WebStore by Amazon 1 How many orders are being generated by WebStore by Amazon 2 How many visitors are visiting my site where are they coming from what are they doing on the site etc Orders from your WebStore can be viewed in Seller Central gt Orders gt Your WBA Orders You have to select WebStore by Amazon from the drop down menu before you can view your WBA orders Note that orders in this list might include frauded or cancelled orders Please see the orders in your Amazon com marketplace by selecting Amazon com from the drop down menu for an authoritative list of orders you need to fulfill For Web site analytics WebStore by Amazon lets you integrate with Google Analytics Please contact Google Analytics to set up an account at http www google com analytics Once you have a Google Analytics Account you can copy the Google Analytics JavaScript code into the Google Analytics text box WebStore by Amazon 3 5 1 Merchant Manual 40
27. h ampersands if o color selectedIndex gt 0 lt if searchValues null amp amp searchValues I searchValues amp amp searchValues o color options o color selectedIndex value If the features field is selected append the value onto the string separating with ampersands if o features selectedIndex gt 0 if searchValues null amp amp searchValues searchValues amp amp searchValues o features options o features selectedIndex value Copy the search values string into the hidden keyword field o keyword value searchValues If there are search terms send the form otherwise send an error message if searchValues o submit else alert Please enter your search requirements Please enter your search requirements lt script gt WebStore by Amazon 3 5 1 Merchant Manual 35 lt Search Form HTML gt lt form name advSearchForm id advSearchForm action search htm method post gt lt Hidden keyword field gt lt input type hidden name keyword value gt lt Gender Select Box gt lt b gt Gender lt b gt lt select name gender class mMenu gt lt option value gt lt option gt lt option value Mens gt MENS lt option gt lt option value Unisex gt UNISEX lt option gt lt option value Midsize gt MIDSIZE lt option gt lt option value Ladies gt LADIES lt option gt lt option value Mini gt MINI lt optio
28. h sub categories a menu bar can also appear in the left column e A search field appears in the header Modern Based on a three column layout with vertical and horizontal menu bars Modern includes the following features e You can customize the background color and graphic e You can place a homepage element spanning the center column for visual impact e The menu bar appears in the left column e A search field appears in the header Classic Based on a three column layout Classic includes the following features e The layout is well suited for stores with large numbers of products e The left column contains a search area menu bar and space for customized items e The center column can contain any type of content Typically the center column emphasizes the store s main attractions e The right column can contain a search field and additional customized items About Template Manager WebStore by Amazon lets you customize the look and feel of your WebStore using Template Manager You can customize the templates in two ways set page and site properties and add and customize content using widgets You can also create new pages based on existing templates WebStore by Amazon 3 5 1 Merchant Manual 23 Note In order to optimize your pages for search engines you must enter Custom Page Titles in the General tab of page properties Search engines use this field to rank your Web site This text also appears as the title of your page
29. he prefixes www or http in this text box 5 Use the drop down to select the correct suffix For example com net 6 Select the publish option 7 Click Save Important If you currently receive e mail through your domain name for example sales mydomain com complete the steps in Forwarding E mail from Your Domain before you change your domain name servers with your registrar To Customize Settings with your Domain Registrar Customize domain name settings using your registrar s account management tools You will need your login name or ID and password to complete the required steps Step 1 Create an Address record An Address Record or A record for short specifies the IP address you want your domain to point to You create two A records to point your domain name to the WebStore by Amazon IP addresses Step 2 Create a CNAME record A Canonical Name Record or CNAME Record for short lets you point your subdomain to your main domain name For example in www mystore com www is a subdomain of mystore com You must create a CNAME record to point the www subdomain to your main domain The Propagation Period WebStore by Amazon 3 5 1 Merchant Manual 10 Once you create the appropriate records they must propagate across the Web before your WebStore is visible at your domain name The propagation period varies from a couple of minutes to up to 48 hours for changes to Address and CNAME records General Instructions
30. ing background image to the body of the WebStore that has been uploaded to the Image Library in a Image Widget body background repeat repeat y background position center top background image url images bg gif Set Font Properties Set the font properties for the WebStore body td p p subcontent font family Arial Helvetica sans serif font size small color 3B3B3B Increase the Size of Your Logo Extend the width of the logo to fill the entire header using an image uploaded to the Image Library from an Image Widget logo background repeat no repeat background url images header_bg gif width 760px height 85px Create a Custom Heading 1 tag Set the font properties for the Heading 1 tag h1 font size medium color CB2C31 topnav Customize the Top Navigation Replace the vertical dots image separating the top navigation links with a solid grey bar navDots width 1px background image none background color D1iD1D1 Set Font Properties for Top Navigation Set the font properties for the top navigation links a topNav link a topNav visited color 213184 font weight bolder Customize the Top Navigation Links This CSS turns the top navigation links into buttons using display block a fixed height and padding and a background image uploaded to the Image Library from an Image Widget a topNav height 24px display block text decoration none color 213184
31. ith Microsoft Excel you can use it to edit your product categorization The All Products Unassigned Products Category and Search tabs include an Export to Excel link WebStore by Amazon 3 5 1 Merchant Manual 21 Clicking this link creates an Excel spreadsheet of the tab s contents and then downloads it to your hard drive for editing When you ve finished editing the file you can upload it using the Excel Upload tab Step 1 Create Your Categories Step 2 Add Products to Your Categories Show 10 Y Products per page All Products Unassigned Products Category Ricks Category Search Define Custom Categories Using Excel Webstore offers the ability to define custom categories using Excel This option allows you to map your products to categories using an Excel Template First you will have to download the template by clicking the link below Once you have edited the Excel template you will have to upload the edited file to your Webstore 1 Click here to Download Excel Template 2 Edit and save your Excel file 3 Click the Browse button to locate and select your saved Excel file 4 Click the Submit Excel Upload button to upload your file to Webstore Update Current Catalog Delete and Replace Current Catalog Browse GGubmit To edit downloaded Excel files Open the downloaded file Specify whether a product should be assigned or unassigned by entering either A for assign or U for unassign in the
32. itional tabs to help you find and manage products e All Products displays all the products in your catalog up to the display limit of 4 000 products WebStore by Amazon 3 5 1 Merchant Manual 15 e Unassigned Products generates a list of any products not currently assigned to a category e Category displays all products assigned to the selected category e Search lets you find specific products using search parameters e Excel Upload lets you use Microsoft Excel to manage products Products are displayed on tabs On each product tab you can view the SKU ASIN product name and the category s each product is associated with if any Searching for Products The Search tab allows you to search for products in your inventory or for products in Amazon com catalog When the results of your search are displayed you can add the products to your categories using the steps described in the To add Products to a category section below To search for products 1 Click the Search tab In the Product Search field enter the product name 2 Use the Look In drop down box to select a section 3 If you want to search the Amazon com catalog click the checkbox next to Search Amazon Catalog 4 Click the Search button Your search results appear Category Manager b Step 1 Create Your Categories Step 2 Add Products to Your Categories Show 10 x Products per page All Products Unassigned Products Category Ricks Category siiye 9 Exc
33. m Script editor WebStore by Amazon 3 5 1 Merchant Manual 26 D 5 6 In Template Manager select the page template you want to work with Click the frame where you want to add HTML When the Widget Configuration window appears select HTML from the Choose Widget menu If HTML doesn t appear as a choice you cannot add HTML content to the frame Select another frame Choose the editor to work with e WYSIWYG works much like popular word processing software You see the content and its formatting in the editor as you enter it You don t have to add the formatting tags as the editor adds them for you With this editor most content appears in the template Some content however does not display For this type of content you can specify whether or not to Show visual aid If you choose Yes a colored HTML icon appears in the template denoting html content e Custom Script lets you enter your HTML directly You do need to enter formatting tags within the code Use the Custom Script editor to add Flash or JavaScript content Click Preview to view the content generated by your script A colored Script icon appears in the template denoting the content of the frame Enter your content in the chosen editor Click Save To use the Menu Bar widget The Menu Bar Widget lets you create a menu bar Note If you create menu bars using the widget and then change your category structure you will need to recreate the menu bar 1
34. move categories to appear below any category or move a subcategory up to create to anew category To view your category structure click on the plus signs next to the categories 1 Click the category you want to move The category is selected 2 Click the Move Category button A dialog opens advising you to select a destination category Click OK 3 Click the destination category A dialog box opens 4 Verify you want to complete the move and click OK The category you selected is moved to the destination category To Move a Category Using the Right Click Menu Click the category you want to move The category is selected Right click the category A right click menu appears Select Move To Move After or Move Before from the right click menu A dialog opens advising you to select a destination category click OK Click the category you want to move the selected category to before or after A dialog opens Click OK The selected category is moved to the new location yep a E g5 WebStore by Amazon 3 5 1 Merchant Manual 14 To arrange categories e You can also move categories up or down clicking the up arrow or down arrow next to the category name Category Manager Help Category Manager 5 New to Category Manager Click on Step 1 for help on creating or modifying your categories and Step 2 for help on adding products RENAME CATEGORY MOVE CATEGORY CADO NEW CATEGORY DELETE CATEGORY to your categories My
35. n gt lt select gt lt Brand Name Select Box gt lt b gt Brand name lt b gt lt select name brand class mMenu gt lt option value gt lt option gt lt option value Tag Heuer gt TAG HEUER lt option gt lt option value Omega gt OMEGA lt option gt lt option value Baume amp Mercier gt BAUME amp MERCIER lt option gt lt option value Breitling gt BREITLING lt option gt lt option value Oris gt ORIS lt option gt lt option value Technomarine gt TECHNOMARINE lt option gt lt option value Rado gt RADO lt option gt lt option value Cartier gt CARTIER lt option gt lt option value Movado gt MOVADO lt option gt lt option value Chopard gt CHOPARD lt option gt lt option value Gucci gt GUCCI lt option gt lt option value Ebel gt EBEL lt option gt lt option value Longines gt LONGINES lt option gt lt option value Jaeger gt JAEGER lt option gt lt option value Zenith gt ZENITH lt option gt lt select gt lt Color Select Box gt lt b gt Color lt b gt lt select name color class menu gt lt option value gt lt option gt lt option value Black gt BLACK lt option gt lt option value Silver gt SILVER lt option gt lt option value White gt WHITE lt option gt lt option value Blue gt BLUE lt option gt lt option value Mother of Pearl gt MOTHER OF PEARL lt option gt lt option value Pink gt PINK lt option gt lt option value Red gt RED lt
36. nfo for your store For more information see the Need Help tab on the Company Information screen You may also upload an image of your company logo on the company information page This image is visible to your customers on checkout Click the Browse button to search for the image you wish to display in your WebStore You can always upload a different logo file later if it doesn t look the way you would like You can also upload a company logo Your company logo is displayed during the co branded checkout process and is available to display anywhere on your site Please Note For optimal display the company logo should have a maximum size of 580x96 pixels WebStore by Amazon 3 5 1 Merchant Manual 4 Company Name Babystyle Your company name can be up to 64 characters Address Line 1 Address Line 2 City State Region Zip Z Postal Code Phone Enter the telephone number that customers should call to contact you Email Enter the email address that customers should use to contact you Please upload your company logo to create a co branded checkout image The recommended maximum image size for your company logo Country United States vi is 560 x 96 pixels Checkout Image C Browse Step 2 Setting Up Your Catalog The Category Manager section of the wizard automatically detects how many products you curren
37. ormation Click on the image to see a larger view of each layout Choose a Theme Click the radio button next to the theme name that you wish to choose Click on the thumbnail to see a larger view Choose a theme O Natural O Modern O WebStore Classic Back Next The themes you can choose from Natural Based on a large center image layout with a horizontal menu bar Natural includes the following features e Large amounts of open whitespace for a clean look e You can place a homepage element spanning the center column for visual impact WebStore by Amazon 3 5 1 Merchant Manual 7 e For pages with sub categories a menu bar can also appear in the left column e A search field appears in the header Modern Based on a three column layout with vertical and horizontal menu bars Modern includes the following features e You can customize the background color and graphic e You can place a homepage element spanning the center column for visual impact e The menu bar appears in the left column e A search field appears in the header Classic Based on a three column layout Classic includes the following features e The layout is well suited for stores with large numbers of products e The left column contains a search area menu bar and space for customized items e The center column can contain any type of content Typically the center column emphasizes the store s main attractions e The right column can con
38. padding 0 gt lt tr gt lt td width 100 align center gt lt script type text javascript src images activate js gt lt script gt lt td gt lt tr gt lt table gt Publish your site and view the flash on your live storefront Embedding your Flash this way allows your customers to avoid confusing warnings in Internet Explorer Add an Advanced Search A technique to add some additional functionality to your WebStore is to create a custom search widget The following JavaScript and HTML are an example of an advanced search widget created for a watch merchant SCRIPT type text javascript gt Compile concatenate the search terms from the form into a string and pass to the search page function compileSearch o mi searchValues If the keywords field is not empty remove any extra spaces if o terms value replace s g searchValues o terms value replace s s s g 1 If the brand field is selected append the value onto the string if o brand selectedIndex gt 0 searchValues o brand options o brand selectedIndex value If the gender field is selected append the value onto the string separating with ampersands if o gender selectedIndex gt 0 if searchValues null amp amp searchValues searchValues amp amp searchValues o gender options o gender selectedIndex value If the color field is selected append the value onto the string separating wit
39. rs under the category you selected PUNE Add New Category Add Category Enter your new category name below Category Name my category Add Catego To Delete a Category WebStore by Amazon 3 5 1 Merchant Manual 13 If you selected the Auto Categorize option on the first screen of Category Manager duplicate categories may have been created in your category structure that you want to delete Occasionally you may want to delete a category rather than move it to another location in your category structure Use the delete category feature carefully deleting a category also deletes any subcategories under that category Note Deleting a category deletes all subcategories contained in it Click the category you want to delete Click the Delete Category button A dialog box opens 3 Confirm you want to delete the category selected and click OK The category is deleted from your category structure aa To Rename a Category You can rename any category under the MyWebStore category using the Rename Category feature However the MyWebStore category cannot be renamed 1 Click the category you want to rename The category is selected 2 Click the Rename Category button The current name of the category is highlighted 3 Type the new name in the text box and press ENTER The category name is changed To Move a Category You can rearrange or reorganize your categories using the Move Category feature You can
40. s and view all your products uploaded to Amazon com WebStore by Amazon 3 5 1 Merchant Manual 12 Category Manager 5 Category Manager Help New to Category Manager Click on Step 1 for help on creating or modifying your categories and to your categories Step 1 Create Your Categories Step 2 Add Products to Your Categories Step 2 for help on adding products RENAME CATEGORY CMOVE CATEGORY CADO NEW CATEGORY DELETE CATEGORY jewelry C Step 1 Create Your Categories javalryvomen fe adding Your First Category jewelrymen i adding Addtional Categories myapparel _ amp Move a Category apparelboys aD Rename a Category sppsralgris _ RENAME CATEGORY MOVE CATEGORY ADD NEW CATEGORY DELETE CATEGORY Delete a Category Sorting Your Categories Step 2 Add Products to Your Categories To add your first category Click the Add New Category button The Add New Category window opens In the Category Name text box type your category name 3 Click the Add Category button Your new category appears in the category tree Since this is your first category it appears below the My WebStore category N e To add additional categories Click the category under which you would like to create a new category Click the Add New Category button The Add Category window opens In the Category Name text box type your category name Click the Add Category button Your new category appea
41. s as follows 1 Choose Page Properties from the Settings menu 2 Enter a custom page title on the General tab This title appears at the top of the 4 browser window Search engines also use the information in this field to rank your pages and as the title in search results Click the Head Tags tab and then add any custom head tags you require For more information on using tags see Utilizing title description keyword and alt Click Save Working with Widgets Widgets are small applettes that help you create and edit content for customizable areas or frames within your site The Image widget for example lets you add and work with images on your site Note You typically need to edit the information on the Contact page See the HTML widget section below for more information WebStore by Amazon 3 5 1 Merchant Manual 25 Site Widgets denoted by a red frame create content for frames that appear on all pages of the site Page Widgets denoted by a black frame create content that appears only on pages based on the template A given widget can be either a site widget or a page widget depending on the frame it s used in Not all frames can contain all widgets The widgets available for a given frame appear in the Widget Configuration window that opens when you click the frame Available widgets include e Image Widget e HTML Widget e Menu Bar Widget e Category Widget e Product Widget To Use the Image Widget
42. site lt style type text css gt body td p font family Trebuchet MS Verdana Arial Helvetica sans serif font size small color 182c6b y topnav navDots width 1px background image none background color 5f534c a topNav link a topNav visited color 333 font size xx small y a topNav display block text decoration none color 333 font weight bolder font size x small padding 3px 4px border top 1px 182c6b solid border bottom 0 WebStore by Amazon 3 5 1 Merchant Manual 33 background color ffe7c5 a topNav hover background color fcd297 color 666 lt style gt This changes the site s default font to Trebuchet MS and updates the top navigation bar The top navigation will now have borders and background colors and a colored rollover effect similar to a tabbed menu Please Note The previous example assumes that you are using the Natural theme Add a Background Image to Your Site Another example of how to customize the CSS is to add a background image to your site Insert the following code into top global widget body background url images bg2 gif top center repeat y This CSS adds an image named bg2 gif which has been uploaded to the image library through an image widget to the background of the entire site Another technique is to hide content that has a style applied to it colorBar date line display none This hides the colored bars on the page the horizontal
43. t as easily as they do on Amazon com At checkout payment transactions are handled by Amazon com as well You process orders and shipments and receive your settlements just like you do on Amazon com WebStore by Amazon and Your Products on Amazon com Information about your inventory including products and in stock quantities is always stored in the Amazon com catalog When customers browse Amazon com they see your products through the Amazon com interface including the familiar tabs the product detail pages along with browse and search features When you create a WebStore by Amazon it displays just the products you select from Amazon com This custom WebStore uses your branding colors and other information With WebStore you can e Manage inventory on Amazon com through the Seller Central Inventory tab e Manage your WebStore through the Seller Central Store Design tab e Use your own domain www mystore com for example to display your WebStore Getting Started Registering for WebStore by Amazon Interested in your own e commerce Web site Get started at http www amazon com webstore After you have submitted your information an Amazon sales associate will contact you to explain how to register for WebStore by Amazon To register for WebStore by Amazon you must e Read the WebStore by Amazon Terms and Conditions Agreement e Enter your name and contact information and then verify it e Accept the WebStore by Amazon T
44. tact or to register for a Constant Contact account see attp www constantcontact com index jsp pn amazo Search Engine Marketing Search Engine Marketing SEM is the marketing of your WebStore by Amazon through search engines such as Google or Yahoo WebStore by Amazon has partnered with multiple reputable SEM companies See the Traffic Manager page under Store Design for more details Google Sitemap Google Sitemaps allow site owners the ability to provide a special file on their Web site that Google uses to crawl their site WebStore by Amazon can automatically create this file for you You will need a Google Sitemap account and a file name at the Google Sitemap page Google mam weeny see Aas Seep Ati Sitermap WebStore by Amazon 3 5 1 Merchant Manual 31 Once you enter a file name enter that same file name in WebStore by Amazon For more information on Google Sitemap and how it works please see the WebStore by Amazon 3 5 1 Merchant Manual 32 Advanced Customizations Tips and Tricks Using Tips and Tricks You can use the tips and tricks below to get started developing an interesting and unique WebStore We provide these tips and tricks to get you started but you can experiment and invent your own methods to develop a site that suits the needs of your business Change the Layout of Your WebStore WebStore by Amazon offers several out of the box themes for the layout of your WebStore but you can also create your
45. tain a search field and additional customized items In the next step you can further customize the theme you have selected using the Template Manager Step 5 Review and Edit Theme Template Manager allows you to customize the layout of each page in your WebStore You can add or delete WebStore pages as well as edit items on the pages You can also add custom pages For more detailed information on how to customize WebStore pages see Managing the Display of Your WebStore WebStore by Amazon 3 5 1 Merchant Manual 8 File Settings Help q3 Templates v Home Home Window Height 400 Pixels E Click the Category and Product Search then the Content page name Customizable Areas Merchant to view Home View Cart Cart Order Confirmation Order Confirmation Email Order Status Order History My Account ere ee eee ee Customizable areas of the Home page in Template Manager Step 6 Publish Your WebStore WebStore by Amazon allows you to publish the site you have just created Publishing copies your WebStore to your domain server You must configure your Domain before the store becomes available to customers Configuring your Domain About Domain Names An internet domain name is a unique text name that points to a Web site Domain names point to Web sites by referencing the IP address of the computer that contains the Web site For example the domain name www amazon com is the text that corresponds to the numeric IP
46. tep instructions to guide you through creating categories and adding products The Step 1 tab of the category manager allows you to create rename move or delete categories You must create at least one category before you can add products in step two Step 1 Create Your Categories Step 2 Add Products to Your Categories RENAME CATEGORY MOVE CATEGORY ADD NEW CATEGORY DELETE CATEGORY apparel ladies apparel mens apparel RENAME CATEGORY MOVE CATEGORY ADD NEW CATEGORY DELETE CATEGORY SS eee The Step 2 tab allows you to add products to the categories you created and organized in Step 1 You can also search for products run a report that locates products not yet assigned to a category and view the products in each category WebStore by Amazon 3 5 1 Merchant Manual 6 Step 1 Create Your Categories Step 2 Add Products to Your Categories Show Products per page Unassigned Products Category apparel Search Viewing Products 1 to 10 of 547 Refresh Remove from category 33 vat SKU ASIN Product Name Category Sweet Tooth Shark Costume for Fl PM17958 BOOQOHVOAY2 Babies costume Sweet Peas in a Pod Bunting Fi PM11301 BooooCcTDTY Sera costume Step 4 Choosing a Layout Using Theme Manager WebStore by Amazon allows you to choose of three website designs Natural Modern and WebStore Classic Each design offers slightly different layouts for products images and product inf
47. tly have and then allows you to determine how to set up your WebStore category structure Consider this step carefully if you change your mind later you will lose the category structure that was created You have two options for building a category structure Build Your Own Use our interface to design a category structure from scratch and then manually add products to each category To build your own categories 1 Click the Radio button for Build Your Own and then click Next You re taken to Step 3 WebStore by Amazon 3 5 1 Merchant Manual 5 2 Follow the instructions in Step 3 8 Auto Categorize WebStore by Amazon automatically creates a category structure that mirrors the way your ASINs are currently categorized on Amazon com To build your categories automatically 1 Click the Radio button for Auto Categorize and then click Next You re taken to step 3 2 Follow the instructions in Step 3 Review Edit Navigation Siructu ro Please Note When considering how to create your categories remember that categories created within one option are lost if you change to another option Click the radio button next to the type of category structure you would like to use and then click the Next button Step 3 Review Edit Navigation Structure Creating Your Categories and Adding Products to them The Category Manager interface is divided into two steps each with a separate tab Click the Need Help tab to view step by s
48. to the frame Select another frame Enter a Category Label and then choose its size The label appears at the top of the frame Choose the number of Columns to split the frame into Pick a multiple of the number of categories you want to display For example if you want to display items from six categories choose three the frame will display two rows each with three categories To display a random image from the chosen category check Category Image and then choose a size for it To display the category name check Category Name and then choose a size for it Click the Add A Category button then click the Search button Select the category you want to use in the category tree Click the Next button To add an overlay image on top of the randomly chosen product image click the Image button Select an image from the Image Type menu that appears For example choose Best Seller Image to display a Best Seller banner on top of the product image 11 Repeat Steps 8 10 to add more categories 12 Click Save To use the Product widget The Product Widget lets you highlight specific products on your site such as Recently Viewed and Best Sellers You can also choose to highlight specific products by ASIN For highlighted products you can choose to display the product image name description features and pricing You can also add a Buy Now button 1 In Template Manager select the page template you want to work with
49. y on the tab You can select 10 25 or 50 products to display Step 1 Create Your Categories Step 2 Add Products to Your Categories Show 10 Products per page Unassigned Products Category Ricks Category Search Excel Upload To scroll through product pages Use the gt lt gt gt or lt lt buttons to scroll through all of the product pages within a tab To view category associations The column titled Category displays a link to the category Click the link to view the products in the category If the product is associated with more than one category it is WebStore by Amazon 3 5 1 Merchant Manual 17 listed as Multiple Mouse over the Multiple link A list of categories is displayed Click on a category to view the products associated with that category To view products in a category 1 Click the Category tab The products in the selected category appear 2 If the product is associated with a category a link appears in Category column Mouse over the link to view the categories the product is currently assigned to Click one of the categories to view all products in it All Products WALCA A lect leg i t Show 10 Y Products per page My WebStore Jewelry amp Watches O Categories Viewing Products 1 to 1 of 1 Mouse over the Remove from category Category link vat SKU ASIN Product Name BL20167434 A7TOA Remove from category Add to category To find unassigned products In order
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