eMerge 1.6 from Galleon Software
Contents
1. eMerge 1 6 from Galleon Software Introduction 3 The history of eMerge 4 eMerge specifications 5 eMerge marketing 9 eMerge in pictures 1 Press and praise 15 1 O Ui d WUN Galleon Software 16 July 16 1999 Galleon eMerge 1 6 from Galleon Software Copyright 2000 Galleon Software Inc All rights reserved While every precaution has been taken in the preparation of this booklet and the appli cation it describes Galleon Software assumes no responsibility for errors or omissions Neither is any liability assumed for damages resulting from the use of the information contained herein Galleon Software the Galleon Software logo eMerge and the eMerge logo are trademarks of Galleon Software All other terms mentioned in this book that are known to be trademarks or service marks are listed below In addition terms that are suspected of being trademarks or service marks have been appropriately capitalized Galleon Software cannot attest to the accuracy of this information Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark AOL is a registered service mark of America Online Inc Macintosh Mac and Power Mac intosh are registered trademarks of Apple Computer Inc Apple MacTCP and Open Transport are trademarks of Apple Computer Inc CTM PowerMail is a trademark of CTM Development SA EarthLink is a trademark of EarthLink Network Inc FileMaker is a tr2. Format Adobe Photoshop TIFF Size 523 x 494 pixels Color model CMYK Format Adobe Photoshop TIFF eMerge in pictures eMerge package large jpg A renderin g of the eMerge package and diskette with a white background eMerge splash screen tiff The eMerge application splash screen Direct mail for the Internet 91997 1998 Galleon Software Inc All rights reserved eMerge is a trademark of Galleon Software Internet http www galleon corn WASTE text engine 91992 1996 Marco Piovanelli wif Galleon SOFTWARE Screen captures Letter an d list tiff A screen capture of the main eMerge screen containing a message header form letter and mailing list o New Arrivals E Message Header File Attachments 1 Name Leon Gall Address Subject New Arrivals at CD ROME 7 Letter have just fin in lt lt Artist gt gt s definitelu want Hope to see you Bob Cooper 826 Records Standard Variables ial Custom Variables z Dear lt lt firstname gt gt ished updating the CD ROME Heb page Since you are interested in lt lt Category gt gt music you ll probably be interested latest release If you don t already own Latest you ll to buy a copy at our low price of lt lt Price gt gt online No First amp Last Name UserID GSubdomain Domain Status Paul Abbott paul_abbot
3. can save The demo archive includes full documentation in PDF format and sample eMerge campaigns To date most of our sales have been through our online distribution channel Customers receive a serial number that unlocks the demo version on the application Through our website we offer access to several Internet fulfillment centers Customers have their choice of secure online credit card transactions credit card transactions over the phone checks and purchase orders Galleon Software also distributes eMerge on CD ROM together with a printed copy of the user manual Customers can purchase eMerge on diskette by contacting Galleon Software directly at 888 546 1777 They will put you in touch with a reseller in your area The broadest definition of the market for eMerge includes anyone with a Macintosh who needs to keep in touch by e mail with a large number of people on a regular basis eMerge allows you to send a single message in bulk but it also allows you to easily customize the message for each recipient The message they receive is addressed only to them With eMerge you can make everyone on your mailing list feel that they aren t eMerge 1 5 from Galleon Software 9 eMerge marketing In addition to this broad market we ve been concentrating our marketing efforts on a a few smaller niches Education One of our first customers is using eMerge to send grades to his students over the Internet No matter what application you us
4. plays your stocks across the top of your desktop on an animated stock ticker or you can call up a series of concise reports for your favorite stocks Today they re continuing the development of these products with the addi tional functions and tools their customers are asking for Look for eMerge to continue to evolve into a more comprehensive desktop marketing suite while MacTicker works hard to bring more and more useful informa tion to your desktop 6 eMerge 5 from Galleon Software
5. ME 7 Letter Progress Variables z Dear lt lt firstnamd a Sent lt cchuck5 aol com gt have just fin Since you are i interested in Rrtist s Total Messages you ll definitelu want Not Yet Sent Successfully Sent Hope to see uou Unsuccessfully Sent Lee Still Sending First amp Last Name User ID Subdomain Domain Status Paul Abbott paul_abbott resting corm veError Bob Cooper cooper aol com v Successful Pascal Sharpe ps pandemonium fr Sending Frangoise Levesque frank zone com wv Successful Glenn G Maurice glenn procom net v Successful Charles Forte chuckS aol com Successful Lewis Michaels Lewis earthlink net v Successful Robert J McCracken erack aol com Sending 826 Records 4 eMerge from Galleon Software Press and praise The following are excerpts from some of the reviews eMerge has received since its release in March 1997 Visit Galleon Software s website to see the latest press coverage together with a collection of the praise that s come in from the people who actually use eMerge Cool Tool Sure if you want to do a mass mailing you can set up a simple mailing list of the Day in your email program Everyone does it But what do your customers get March 4 1997 A lame ass message that s the same as what everyone else got About as personal as one of those pizza shop flyers jammed under your door Boring
6. So quit sending email that sucks Get eMerge and get that personal touch Apple Wizards eMerge is a great application won t say that it beats the competition October 997 because as far as I m concerned it has no competition It is a smooth intu itive application that requires minimal knowledge or skill to operate The manual is comprehensive but need not be opened use eMerge to send email to my subscribers and if you need to send personalized email to more than 25 people eMerge is where you should be File Mine There are many good business reasons for broadcasting e mail to a number November 27 1997 of addresses the most significant of which is sending personalized mail to a business s customer list Let s face it receiving e mail addressed to the cyberspace equivalent of Occupant is no fun and Dear Customer is only slightly less impersonal eMerge frees you from the embarrassment of send ing out these sorts of impersonal broadcasts Computer With feature glut running rampant in most application software programs Dealer News these days it s a pleasure to review a package that does just one thing and March 26 1999 does it well eMerge 1 5 from Galleon Software 5 Galleon Software With a solid professional background in e mail and Internet systems Gal leon Software was founded in 1996 with a commitment to building the small useful communications tools that are being ignored b
7. ademark of FileMaker Inc LetterRip is a registered trademark of Fog City Software Inc Outlook is a trademark of Microsoft Corporation Netscape and Netscape Navigator are registered trademarks of Netscape Communications Corporation Eudora is a trademark of Qualcomm Incorporated Sprint is a trademark of Sprint Communications L P Stufflc Stufflt Deluxe DropStuff and Expander Enhancer are trademarks of Aladdin Systems Inc Version 1 6 Second Edition 2 eMerge 1 5 from Galleon Software Introduction eMerge is a stand alone Macintosh application that lets you create an e mail form letter customize it automatically for everyone on your mailing list and send it directly to their Internet mail servers It is the first application of its kind for the Macintosh and brings the sophis tication and a legitimacy long missing from the general bulk e mail market eMerge was developed by Galleon Software a small hungry Canadian development company specializing in desktop communications software for all those little markets that the dinosaurs never pay attention to Inside this This booklet contains detailed information on eMerge and Galleon Software booklet In addition to this the full media kit contains the latest press releases and reviews and a copy of eMerge including full documentation in PDF format Contacting When you contact Galleon software you ll be talking to the people who Galleon developed the product the people who talk
8. ail merge Size Scalable Color model Gray scale Dear firstnamen S f Dear Raymond bs P4 How are things tiran Format Adobe Illustrator EPS LE gt Hoare thine All fonts have been converted lastname family N with the Ng family to outlines Form letter Recipient Message eMerge 1 5 from Galleon Software eMerge in pictures Size 184 x 63 pixels Color model 24 bit RGB Format Animated GIF Size 1 0 x 1 0 at 300dpi Color model CMYK Format Adobe Photoshop EPS Size 32 x 32 pixels Color model RGB Format Adobe Photoshop PICT Size 32 x 32 pixels Color model CMYK Format Adobe Photoshop TIFF Size 2 5 x 1 875 at 300dpi Color model CMYK Format Adobe Photoshop EPS eMerge animated gif An animated version of the eMerge logo suitable for web pages esierve eMerge icon large tiff A large high resolution version of the eMerge application icon suitable for printing eMerge icon pict The eMerge application icon suitable for web pages eMerge icon tiff The eMerge application icon suitable for printing C eMerge package small eps A rendering of the eMerge package and diskette with white background and a clipping path so that you can lay the illustration over your own background 12 eMerge from Galleon Software Size 4 0 x 3 2 at 466dpi Color model CMYK Format Adobe Photoshop JPEG Size 382 x 208 pixels Color model CMYK
9. and running System 7 5 or later Open Transport Internet Config or the Internet control panel under Mac OS 8 5 and later an IP connection to the Internet eMerge supports modem or direct network connections It does not support indirect Internet access through such online services as America Online or CompuServe Simple interface An eMerge campaign consists of three simple parts in a single window the message header the form letter and the mailing list Built in text editor You can compose your form letter from within eMerge and insert variables anywhere in the letter or the message header Here s an example Dear lt lt firstname gt gt we ve just released the latest version of lt lt software gt gt As a registered user you can upgrade to version lt lt number gt gt for S cost The text editor supports drag and drop editing within the application and between applications International character support eMerge supports all the Macintosh characters included in the ISO 8859 standard and correctly transfers messages in most every European language that includes accented characters eMerge 1 5 from Galleon Software 5 eMerge specifications Standard variables eMerge maintains a list of standard variables which it generates internally or retrieves from the message header the date the message was sent in long and short format the time the message was sent the number within th
10. e also automatically protects you from sending the same message twice to the same person Database import and export You can import and export eMerge mailing lists from any common database format You can easily specify which information to import into each vari able and define the order in which your variables are exported Drag and drop addressing You can drag any text into the address window and eMerge will enter any addresses and variables it finds You can even drag and drop addresses from e mail messages eMerge 1 5 from Galleon Software 7 eMerge specifications Address book import You can import any of your current e mail address book into your eMerge campaigns eMerge recognizes the address books from these popular e mail applications Claris Emailer Netscape Eudora Outlook Express LetterRip CTM PowerMail Address dredging If your contact information is not organized in a database you can use the dredging function to read through any file on your computer or a whole folder full of files searching for Internet addresses and adding them to your mailing list eMerge can also process each address it finds to create a full name for each recipient Address exclusion You can exclude a list of addresses from the current mailing list Recipients marked as excluded do not receive a message You may choose to delete these recipients from the mailing list or reset their status after you send the campaign Var
11. e campaign the total number of messages in the campaign the subject of the message therecipient s e mail address Name parsing eMerge analyzes the name of each recipient and breaks the name into its com ponents You can then use any of these components within your form letter title Mr Mrs and so on middle initial first name last name If you don t like the way eMerge parses the full name you can force it to parse it your way Custom variables In addition to the standard variables you can define up to ten of your own variables These can contain a single word a single paragraph or an entire letter They can also include references to other variables you ve defined The values for these variables can be different for each of your recipients You can enter these variables manually or import them from a database Message preview You can preview your merged messages before sending them The preview shows the value for each variable in its correct place in the form letter and indicates which variables have no values Unlimited file attachments You can attach any number of files to the messages you send although eMerge does warn you before sending particularly large attachments What s more if you ve installed the Stufflt Engine on your computer you can configure eMerge to automatically compress attachments before send ing them All attachments are MIME encoded Merge from Galleon Software eMerge s
12. e to collect your students grades if you can export the data as a file you can use eMerge to send everyone their own personal report card Macintosh developers We originally developed eMerge for a Macintosh developer who needed to send customized upgrade messages to each of its customers Small office home office Any small business with it s own website or with customers on the Internet can take advantage of personalized bulk mail to communicate with existing customers or follow up with the potential customers who visit your web site Why hire someone to do your bulk mailings for you when all you need is this simple Internet tool You can find a number of sample campaigns on the eMerge diskette These show some of the many ways eMerge can be used fO Merge from Galleon Software eMerge in pictures As a supplement to this media kit we ve created a collection of pictures you can download from our FTP site ftp ftp galleon com press emerge pictures These are shown in the following catalog If you require additional screen captures you have our permission to use any in the PDF version of the manual Using eMerge If you require any other illustrations please contact Roy Schulze at Galleon Software Cover tiff A full frontal rendering of the cover of the eMerge user manual Size 1 86 x 1 86 at 300dpi Color model CMYK Format Adobe Photoshop EPS Dear firstname eps An diagram illustrating the basics of a m
13. iable crunching eMerge offers a series of functions that let you process variables in bulk for any number of the recipients on your mailing list You can clear a variable you can set a variable to a specified value or add characters to the beginning or end of the current value you can move or swap values from one variable to another or you can generate unique serial numbers for everyone on your mailing list Free technical support and product upgrades As a registered purchaser of eMerge you are entitled to free technical support and free upgrades to the current version of the application We will also inform you of new versions of the application as they are released 8 emerge from Galleon Software Pricing Online demo Online distribution Traditional distribution Markets eMerge marketing The suggested retail price for eMerge 1 5 is 99 00 US We also offer discounts of up to 35 of the regular retail price to the fol lowing special interest groups who order directly from Galleon Software educational institutions charities non profit organizations computer user groups bulk purchasers For full details contact Galleon Software Potential customers are encouraged to download the demo version of eMerge from Galleon Software s website The demo includes all the functionality of the full product except that we ve put a limit on the number of messages you can send and the size of the mailing lists you
14. n Software knew they wanted something simple that people would understand right away The interface began with the idea of an eMerge campaign consisting of three simple parts in a single window the message header the form letter and the mailing list To set eMerge apart from most other bulk mailers however they also gave the user the ability to insert his or her own variables anywhere in the message preview each customized message before sending it and watch as each message is delivered directly to the recipient s mail server A cool The first demo was posted in March 1997 and the response was immediate Internet tool eMerge was named the Internet s Cool Tool of the Day before they even began shipping the product Since then Galleon Software has found that people are using eMerge in ways they d never imagined There s a professor in Georgia who is using eMerge to send grades to his students they ve sold copies to online businesses who are using eMerge to pull people back to their websites and of course they ve been using eMerge to promote itself 4 eMerge 5 from Galleon Software Requirements Features eMerge specifications eMerge is a stand alone Macintosh application that lets you create an e mail form letter customize it automatically for everyone on your mailing list and send it directly to their Internet mail servers To run eMerge you need the following things a Macintosh computer with at least 4 MB of RAM
15. pecifications Built in mailing engine You do not need another e mail client to send your messages eMerge connects directly to the Internet and automatically initiates up to 24 simultaneous connec tions in order to increase the speed of message delivery eMerge supports modem or direct network connections It does not support indirect Internet access through such online services as America Online or CompuServe Guaranteed delivery eMerge connects directly to each recipient s mail server This can tell you right away if the address is valid if the user exists on that server or if the server is active The message is delivered immediately Alternatively you can send your messages through your company s firewall by using your own mail server Custom Domain Name Resolver eMerge employs its own DNR to look up domain names and translate them into Internet addresses This bypasses a nasty bit of system software that is particularly prone to problems and increases the speed of message delivery Crash protection eMerge saves the status of each message whenever that status changes This ensures that in the event of a crash or a power failure you will always know which messages been sent and which have not Built in database You do not need to use another database application to generate process and sort your mailing lists Duplicate removal eMerge allows you to quickly identify and delete duplicate recipients on your mailing lists eMerg
16. t resting com Waiting cooper aol com Waiting Pascal Sharpe ps pandemonium fr Waiting Frangoise Levesque frank amp zone com Waiting Glenn G Maurice glenn procom net Waiting Charles Forte chuckS aol com Waiting Lewis Michaels Lewis earthlink net Waiting Robert J McCracken erack aol com Waiting eMerge 5 from Galleon Software 3 eMerge in pictures Screen captures Preview of letter tiff A screen capture of the preview of a merged e mail message Size 523 x 311 pixels Oo Preview Paul Abbot EIE Color model CMYK First Format Adobe Photoshop TIFF From Leon Gall lee ced rome com gt To Paul Abbott paul abbott amp resting com Subject New Rrrivals at CD ROME Dear Paul have just finished updating the CD ROME Web page Since you are interested in Jazz music you ll probably be interested in John Huzzu s latest release If you don t already own Where Wuzzy you ll definitely want to buy a copy at our low price of 12 99 Hope to see you online Lee P S Ii Show blank variables Screen captures Sending in progress tiff A screen capture of a list of messages in the process of being sent Size 523 x 494 pixels DB eV ANAK EB Color model CMYK Message Header _ File Attachments Name Leon Gall FE Price vist pat Format Adobe Photoshop TIFF Address lee cd rome com Subject New Arrivals at CD RO
17. to the customers and the Software people who support the product everyday Press contact Roy Schulze roy galleon com Office hours 9 30 A M to 5 30 PM eastern standard time Phone 416 304 1325 Fax 416 304 1805 Sales 1 888 546 1777 Mailing address Galleon Software 14 468 Queen Street East Toronto Ontario Canada M5A IT7 Website http www galleon com eMerge 1 5 from Galleon Software 3 The history of eMerge Galleon Software began work on eMerge at the request of a small Macintosh developer who needed a product that could create and deliver a large number of personal e mail messages Sienna Software was about to release a new version of their product Starry Night and they wanted to send an upgrade invitation to their existing customers Filling a need On the practical side Sienna Software needed the messages to include each customer s serial number and mailing address but they also wanted the messages to have a personal touch At the time there wasn t a Macintosh application that could do all of this and most of the similar Windows applications appeared to be aimed exclusively at the junk mail market But with more and more small businesses and ordinary customers coming online Galleon Software saw a niche opening up and decided to bring eMerge to market They started by building a sophisticated mailing engine but in the long run the bulk of the development effort went into creating the user interface Galleo
18. y larger companies in their rush to the Internet Their goal has always been to give people exactly what they need It should be affordable And most importantly it should always be easy to use Galleon s first project for instance began at the suggestion of another Macintosh developer who needed an application that would let them create an e mail form letter describing their latest upgrade customize it automat ically for everyone on their customer list and send it directly to them over the Internet eMerging eMerge was released in March of 1997 and the results were astounding success Even the first demo version of eMerge quickly attracted attention on the World Wide Web It had not been online for 24 hours before it was named the Internet s Cool Tool of the Day People were phoning them with orders before they had even published their phone number on their web page From there their next project took a different tack Instead of distributing information over the Internet they set about building an engine that could gather the information that was already there process it and present peo ple with exactly what they wanted to see Ticking along Using much of the same technology they d designed for eMerge they devel oped and in December of 1998 released MacTicker a highly specialized web browser that allows you to retrieve and reformat stock market infor mation from various free information sites on the World Wide Web It dis
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